Kat Millar

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7 Mistakes People Make When Running Online Events

Have you ever thought that you’d like to run online events?

Do you currently run online events and would like to make them better?

Running online events, like webinars or virtual workshops, is one of the fastest ways to attract your ideal clients, especially right now.

Having run over 100 online events, each one getting me clearer and clearer on what works, I’ve tested and measured the best ways to do them effectively and successfully.

There are so many things that you have to think through prior to an online event, like how to best use technology, what marketing to do, how to effectively structure your talk, and how to get people to turn up for your event.

Over the years working with so many different people, I’ve noticed that there are 7 core mistakes that people make when it comes to running online events.

There are some critical things that people get wrong and in this video and article, I unpack them, so you can avoid making the same mistakes.

Before I go into the 7 main mistakes, I want to first share with you 4 reasons why running online events is SO effective:

1 – Online Events Help You Grow Your Email List

Your email list – your database of people – is one of your most valuable assets in business. Obviously we don’t own anyone’s details on social media, Instagram, Facebook or LinkedIn, so it’s important to build your list.

We do this by having landing pages where people can opt in to your event, so that you now have their email address so you can continue to give them value and share other offers with them.

There are always people who sign up for a workshop and don’t turn up, but you’ve got their details and you can continue marketing to them and nurturing them in the future.

2 – With Online Events You Can Speak to More People at One Time

If you’re only ever doing one-on-one coaching, you’re very limited to the impact that you can have.

If you want to make more money, help more people faster, have a bigger reach and make a difference to more people, then online events are a beautiful way to do it.

3 – Online Events Can Help You Get People’s Attention Fast

Holding online events it’s a fast way to get and hold people’s attention. It’s very hard to hold someone’s attention by just a social media post, a blog or even a Facebook Live video.

If you run an event people get to know you, like you, trust you and build rapport with you because they have longer exposure to you, so you can inspire and educate them.

4 – Online Events Raise Your Positioning and Credibility

Your positioning and credibility are increased because not everyone is willing to take the risk of putting themselves out there.

If you’re willing to do this, it puts you more in the position of being an expert. It also enables you to educate and inspire people to take action.

Not everyone’s ready to buy straight away and they need your education so they will see the benefit they will receive when they make a change in their life.

A lot of people are resistant to change, so you can use events to educate people and them overcome their limiting beliefs.

Running online and live events has opened up so many opportunities for me and I get most of my clients through running events.

Online events are not going to go away, in fact they will only grow and ramp up – so now is the time to get in!

Now you know WHY you should be holding online events, here are the 7 mistakes I’ve found people make when running online events:
1 – Not Tailoring the Talk to the Audience

When running online events, I’ve noticed that some people speak on what they want to share, but what is so important is that you tailor the message to your ideal clients.

So you’re not being general or broad, but you’re solving the exact problems that your ideal client has.

I’ve never given a talk where I haven’t asked people for some prior input, like a survey. I’ve asked them what they want to learn about, what their main challenges are, what their dreams and goals are.

At one company I spoke at, I had one of the board of directors sit down and interview all of the instructors and staff. I listened to the recordings and created the talk based on that.

You don’t want to try and just wing it and guess.

If you are giving people what they want, if you’re speaking their language, then they’re going to get so much value from it.

You need to do your research by talking to people, going to networking events, seminars and talking to and listening to people to find out their needs.

You can poll your Facebook community, get people to complete a survey before a coaching session or at the end of a workshop or webinar.

2 – Failing to Set Frames

A frame is something that you build an idea around that you want people to have. For example, when people come to an event, you’ve got to quickly set the frame so everybody is sitting within the same frame.

There’s different types of frames, and they can include things like; the rules about the event, how you want people to behave within the event, and also beliefs that you want people to have through the event.

When people come to my workshops or my webinars, I always have a slide that says, ‘I’ve been at the top like the most successful people’. And then I’ll give a list of things that successful people do.

I put things like, ‘Successful people show up ready to learn, they stay focused, they take lots of notes…’

I’ll read through this list and that is setting a frame of how I want people to show up in that event. And if I miss that slide the event can be a bit chaotic.

I don’t want people to come and just be chilling out. If they have a question I want them to write it down, or put their hand up or write it in the chat box.

There are also frames are around how you want people to behave. There are also logistical frames, so I always have a slide that talks about making this a world-class learning environment and that we keep everyone’s information confidential.

I also let people know they will be put in breakout rooms. There’s also a disclaimer about being able to have participant’s photos taken and things like that, so you set all those frames at the beginning.

The other frames that are really important to mention are beliefs that you want your participants to have. Often I will show my private community Inner Circle’s manifesto which says ‘In the Inner Circle, we are on-mission action-takers. We operate from a growth mindset, we free ourselves from blame, excuses, and denial, we choose to value people, contribute, pursue our vision and loads of fun…’ etc.

This is setting the ‘frame’ that shows participants that in this event, we don’t focus on our excuses, we have an entrepreneurial mindset – we show up, we give things a go, we never give up and we see challenges as an opportunity.

3 – Not Adding Enough Value

I find that people often will not plan their event enough, where they give people ideas or concepts that they haven’t heard before, or they maybe haven’t heard it in a sort of way before. They haven’t really thought through what’s going to be truly valuable.

Value is what gets someone to take an action right away. Are the facts you’re presenting inspiring and educating enough to make people take action? If not, then it’s not valuable.

Value also means spending time practicing, thinking through what is going to be really useful for people. People love examples and stories of others who have taken a concept and put it into action in their life.

People also love templates and they want their questions answered. They want to be able to share with other people. This is all part of adding value.

Value is not squeezing in the content. I once heard someone say that if you squeeze in the content, you squeeze the audience out!

You want to make sure that your content is valuable, that people can apply it right away. And you need to give people plenty of time to think through things also, so they can digest the toolkit of ideas you’ve given them.

4 – Giving Away Too Much Information

This is probably the one that I have found the hardest. I just want to share so much of what I know because I’ve studied this stuff for over a decade and I’ve been in business for 17 years.

If you give too much information, it could be like standing in front of a fire hose to get a cup of water. It’s actually doing your audience a disservice if you give away too much information, because they can’t apply it.

If you say to your audience that they will learn all they need to know from this event, they will leave thinking they know everything and that’s not possible, so it’s doing them a disservice. They also won’t buy from you because they’ve got everything they need.

You also need to create curiosity. It’s called the Zeigarnik Effect and it’s about opening loops in people’s minds, where they actually realise they’ve got to spend more time with you as the educator.

Show them how many hours worth of knowledge there is to know about that subject and one way they can get that knowledge is through using your coaching.

5 – Speaking Without Structure

People want organised knowledge and people pay for organised knowledge. When you’re creating an event and you show up and try and pour out everything you know about the topic, that is a mistake.

You don’t want to just give people a whole heap of content or information and leave people to have to figure out what to do with it. You want to make it digestible and palatable for them, by breaking it down into steps or pillars.

The best speakers in the world have organised the information into a structure. If you think that they’re just winging it and speaking intuitively, believe me – they’re not.

It’s also good to refer people back to the beginning of your talk. You don’t just take them from here all the way from the start to finish, it’s good show them where they are in the system.

You also want to make sure that when you’re delivering your content, you use diagrams and images, so people can see a clear visual of what you’re explaining and show how things fit together.

6 – Being Unprofessional

This goes without saying, we all know that we need to be professional, but what does that look like?

Being professional means:

  • Having a nice quiet environment and making sure your audio is good and clear with no background noise
  • Making sure that you’ve got a good lighting system
  • Setting your computer or tablet up at eye level
  • Making sure you start on time
  • Ensuring you have nice professional PowerPoints, if you’re using slides
  • Practicing your talk before you deliver it

All of this is part of being professional.

This doesn’t mean you can’t be personable though. It really helps to add humour and your personality and flavour to it. Professionalism is not perfectionism. It about giving the most value while still being yourself.

Remember that everyone who comes to your online event or talk knows at least 50 close people that they can potentially refer you to.

Always be thinking that it’s not just the people that show up, but those people potentially know 50 others that you can reach.

Even if just 2 people show up, always give those 2 people your 100%, because if one person makes a change from what you’ve shared, it’s worth it right? And they will tell their friends.

7 – Focusing Too Much on Themselves

People are so self-conscious, they put off running events because they’re so concerned about what people might think of them and they are scared of judgment.

There are fears around if the technology doesn’t work and fears if no one turns up. I’ve had all these fears and different limiting beliefs myself.

Instead of focusing on the fears, focus on the good result possible, not the negatives.

I’m completely detached from who comes to my events. I care about the people attending as people, of course, but I believe that whoever turns up are the people who are meant to be there.

I don’t focus on money, I focus on doing your best work and preparing well for the event and give it your all.

I put aside days and days to create my events. I give myself feedback after events on all the things I could do better next time and I take on board all the feedback that I get from people who attended.

Turn the focus away from yourself and onto focusing on the value you can offer people.

That’s how you grow your business.

Here’s a review of 7 mistakes people make when running online events:

1 – Not Tailoring the Talk to the Audience

2 – Failing to Set Frames

3 – Not Adding Enough Value

4 – Giving Away Too Much Information

5 – Speaking Without Structure

6 – Being Unprofessional

7 – Focusing Too Much on Themselves

Would you like to learn the presenting formula that I use, so you can run online events that attract new clients?

I’m running a workshop on Saturday 4th July that will show you how to present effectively, and use online events to attract clients and build your business.

In this workshop, you’ll pick up the tools that you can use to run effective online workshops and webinars….

…so you can not only be successful in your presentation, but know exactly how to get people to show up, engage and take action.

Click here for details of the ‘Grow Your Business With Online Events’ workshop

 

See you online soon!

Kat

 

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5 Powerful Ways To Be Engaging And Effective On Video

Would you agree that it’s pretty important in this day and age to be effective and engaging on video?

Have you noticed that there are some people who are charismatic on camera, and there are some other people who are boring, and cause you to switch off straight away?

Have you seen people who have great knowledge to share, but don’t deliver the content well?

Right now so many people are online, more than ever before in history!

So it’s even more crucial that you have the ability to be able to show up on camera confidently and be able to connect with people, fast.

Do you want to be able to show up and be able to connect with people super effectively  on video?

Would you like to create a better connection with your audience so you can build rapport with them and influence and serve them better?

In this video and article, I share with you 5 powerful ways to be engaging and effective in your videos.

1 – Speak to Your Ideal Client

It’s so important that when you’re sharing on video, that you speak to your ideal client.

The reason that so many people get nervous, is because they try and talk to everyone. They’re talking to the masses.

Right now, for example, I’m not talking to the masses, I’m talking to my community. You have chosen to read this if you’re an entrepreneur or you want to be an entrepreneur.

So that means I don’t have to get nervous and fearful because I know that I’m speaking to you, one person at a time.

I know that you want to hear what I’m talking about otherwise, you wouldn’t be reading this!

So, it’s so important when you’re sharing a piece of content that you don’t get worried about what people might think and that you’re not trying to speak to everyone.

If you try to speak to everyone you miss everyone, and no one connects with you.

It’s so crucial that you use the right language that’s going to connect with that person so that they feel like you understand them, that you understand the problems and challenges they are facing.

Many people struggle to do Facebook Lives, so if that’s you, you’re not alone – you are among the many people who struggle.

I definitely struggled when I first started. I resisted doing them for some time because of fear. Our bodies do interesting things when we are nervous and fearful, but it’s the meaning we put to it that determines our body reactions.

Being nervous is a similar physiological effect to being excited.

So instead of saying to yourself “I’m scared” or “I’m nervous”, tell yourself that you’re expanding. You’re growing, you’re stepping out of your comfort zone – and this is exciting. It’s an amazing way of developing your self-worth.

Make sure that you keep showing up and proving to your brain that you’re fine. No one died and nothing dangerous happened!

2 –  Aim to Be Professional and Personable, Not Perfect

You want to be professional. By professional I mean, be organised, structure your knowledge, make sure that you have it set out in an organised way.

Have 3, 5 or 7 points. Our brain loves odd numbers and it’s been proven by research. If in doubt go with 3 points! The brain loves that number 3 as it feels like completion.

Make sure that you show up in a way that’s beneficial to your viewers and that’s what I mean by being professional. You do not need to be super polished and perfect. In fact, the time that you do a perfect Facebook Live, it may well be a boring one!

The things that go wrong last minute, make you human and real. Make sure that you’re personable, friendly, tell stories, and be humble. Don’t try and show that you’ve got it all together. People can relate to you not being perfect.

Make sure that your content is digestible for people, so it feels easy to apply. Don’t use a lot of jargon or confusing words. People want simple, real, authentic and they want it to be personable so they can relate.

3 – Maintain a Quality Connection

There are 3 main problems that I see that people come up against when doing a live video when it comes to maintaining a quality connection with their ideal clients.

1 – I notice people don’t use a formula or structure, so people are winging it and go off on tangents, losing their connection with the viewer.

2 – People focus on themselves and not on their message. People are concerned about how they look or are coming across instead of being present. Not being present when speaking to people is a big way to lose connection.

3 – People don’t know how to effectively maintain a quality connection with people on video. To maintain a connection, be sure that your camera is set up at eye level so you are looking eye-to-eye with your viewer. Make sure you look into the lens.

Finally, don’t use notes. Trust yourself that you know your content and stick to your genius zone.

4 – Speak Within Your Genius Zone

Make sure that you are speaking about topics that you understand and that you are an expert. This will help you with not needing to use notes. Always stick within your genius zone.

Don’t be researching, an hour before you’re about to go on Facebook Live and reading everyone else’s stuff. Stick to speaking about your real-world, tangible results and talk about the things that you’re the expert at.

Don’t just state facts and information. People can get information from Google. They are showing up to listen to you on video because you have personality. You have different ways of saying things, stories you can talk about and share with people what’s in it for them.

3 really powerful words you can use that are simple little words that make a huge difference is ‘so you can’.

If you add ‘so you can’ to the end of your content and insert the benefits your clients will achieve, suddenly your content comes to life.

An example of this is saying, ‘Do you want to show up effectively on video so you can be the trusted expert in your field?’ ‘So you can’ raises your level of positioning in your client’s mind.

I’m also clear on the benefits of what I do as a business coach. I’m not afraid to talk about those benefits, because I’ve worked with hundreds of people that have had life-changing results.

You’ve got to be confident in your benefits and don’t just talk about the features of your coaching program. Talk about what’s in it for them and why they should invest this money and time into your coaching program.

Finally, have fun, smile, and enjoy it.

How do you feel when someone’s super serious and rigid, like they’re giving a university lecture?

You lose interest right away, right?

So smiling, and having fun helps build and hold a connection with people.

5 –  Follow a Formula

Following a formula allows you to build a deeper connection because you won’t be going off on tangents, trying to think about what to say.

Instead, you’ll feel organised and structured, speaking with a framework. You can be intuitive within the framework, but you don’t want to just rock up and rely on your intuition to tell you what to say without any planning or organisation.

The best speakers in the world all follow a formula. They are not just winging it. If you think of the best speeches you’ve ever watched or some of your favourite speakers, they have practiced and rehearsed it following a structured formula.

When you’ve practiced, created a great structure, you’ve got your points and you really know your topic well, you can be more intuitive and it will come across natural and will flow.

If you don’t have that structure or formula, that’s where you get nervous and can ramble.

So it can help to have the values, benefits and plan in your mind when you’re delivering a piece of content.

Would you like to learn the full presenting formula that I use and teach, so you can grow your business?

I’m running a workshop on Saturday 4th July that will show you how to use online events to profit from presenting and make a bigger difference in the world.

In this workshop, you’ll pick up the tools that you can use to run effective online workshops….

…so you can not only be successful in your presentation, but get people to show up, engage and take action.

I’ll be going through all of the strategies that I’ve used to not only present effectively, but how to use online events to attract clients and build your business.

Learn More About The ‘Grow Your Business With Online Events’ Workshop

Kat

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7 Reasons Why People Don’t Buy & How To Overcome Them Through Your Content

Are you a service-based business struggling to get clients?

It’s so important that we understand the psychology of the people who are in our communities and following us…

…and understanding the deeper mindset of people who may buy your services.

I’ve found there are 7 reasons why people don’t buy.  In this video and article, I unpack those 7 reasons and give you the keys to overcome them through your content.

1 –  They Don’t Trust You

Now more than ever, building trust is key for connecting with your ideal client.

How we can overcome this through our content is by showing our credibility.

You want to remind people of your experience, skills, knowledge, and make sure you do it confidently.

(When was the last time you bought a service from an unconfident person??)

You might be thinking you don’t want to come across as bragging or being vain, but if you don’t sell yourself, no one else will. You need to be confident in order to build trust.

Think about someone who you have invested financially in, whether they are a relationship coach, a business coach or someone similar. You invested in them because you trusted them right?

Another great way to build trust is to be consistent in our content.

As a service-based business, trust is built through consistency and repetition. It’s about regularly showing up, putting out quality content in blogs, videos, Facebook Lives etc. and giving value. This increases your credibility.

Show up consistently and share about how you have helped people.

Talk about your years of experience and highlight your strengths. Talk about how many people you’ve worked with and who you’ve trained under for example.

If you haven’t got any clients yet, talk about the education that you’ve done.

You could state that over the last 20 years you’ve been fascinated by personal development and you’ve done xyz courses and you’ve read specific books.

You can say you’ve been researching your topic for xyz number of years.

You can also talk about your mentors and their success.  No matter where you’re starting from, you have to show your credibility, you’ve got to play to your strengths.

2 – They Don’t Trust Themselves

The next reason people don’t buy is because they don’t trust themselves to get a result.

This is one of the hardest reasons to overcome.  People may trust you and know you can get them results.

However, they may not trust that they are going to do the work to become successful themselves.

People have to be pretty vulnerable to admit this. There are not many people want to admit that they procrastinate or may prioritise other things over your service. Often people will give an excuse rather than admit.

Who of you have downloaded a course and never logged in? I have started so many online courses and haven’t finished them! I know I’m not the only one!

The success rate is less than 10% when people undertake online courses. This means 90% of people who sign up for a course don’t actually complete them.

People don’t always trust themselves to complete a course. You can layout how easy it is, in a step-by-step manner and still, some people don’t trust that they are smart or savvy enough to actually do it.

3 – They Don’t Trust External Factors

There may be a problem with your industry in general, so the trust may be low in the public’s perception of what you do. This is where you’ve got to show how you’re different.

For example; someone may have had a bad experience with a yoga teacher and they may paint you with the same brush if you are a yoga teacher. So, it’s really important that you show how you’re different.

When I was a personal trainer, I had to always overcome people’s negative perceptions. Some people thought that I was going to be nasty and make them do horrible things that they didn’t want to do. People were surprised when I told them that I won’t make them do anything they don’t want to do.

You’ve got to use your content to overcome these objections that potential clients are thinking and show how you’re different.

4 – They Don’t See The Value

When people don’t see your value, it’s rarely a problem with affordability.

You may think about having having some lower price-point products, so that people could jump onto your online course or group coaching program, for example, if they can’t afford your one-on-one services.

Creating a payment plan is another good option to offer people.

Obviously you’re not targeting people who are completely broke, but you’re targeting those who are your ideal client and have money to invest. You can’t build a business trying to convince people who have no money to pay you money.

People will invest when they can see a return of investment. You need to show people the possibility of getting more back than what they are paying for.

Fear of change is the number one fear in humans. Offering people a solution in which they have to change can be daunting. So you have to show them that change is safe, that they can do it and you are going to support them through it.

You also need to show people that they are going to get more back from investing in you and your service. We typically fear change because our brain doesn’t want to suffer a loss.

So you need to show people that they are going to get a great return for their investment.

Give evidence-based case studies and examples to support your claims.

5 –  Fear of Negative Emotions

Fear of negative emotions can range from disappointment, that people may not get a result.

The negative emotion could be guilt. Guilt could come from people paying and feeling guilty because they’ve wasted your time.

Someone may have issues of not wanting to invest money if they’ve got a partner and feel guilty for investing in themselves.

Any kind of worry, doubt, any type of fear, guilt, or shame can stop people from wanting to buy. You can overcome these doubts and fears through stories and FAQs.

For my Accelerator program, on my website, I have commonly asked questions, so people that are asking ‘What if…’ or “Can I put this as a tax write off?’ I give them answers to their questions through the content on my landing page.

6 – Fear of Failure

Fear of failure can be a massive one with people. It’s similar to the fear of negative emotions but it can stand alone, especially if they’ve tried a whole lot of things before and you have perceived themselves as failing.

Taking another thing on could be a challenge for them.

If you’re a weight loss coach, for example, and your ideal client says they trust you and they trust themselves, but what if it fails? What if they fail?

You need to call these things out in your content by saying something like “You might be wondering…”

7 – Fear of Success

Fear of success is fearing that something will actually work! This can be tricky, but people do have fear of success.

What happens if I do get that result? What might that mean? What if I lost my relationship due to the success? What if I lost my job?

This is where you call it out in your content. So in your Facebook Live videos, in your content and your blogs, you just say, “Some people ask; “What if it works, and then because of this success I have other problems?”

And then you overcome the questions in your content, by using a story of one of your clients who had the same fears.

One of their fears may have been increased responsibility. It might mean that they may have a team of people relying on them and that brought with it a fear of success.

I’m personally getting to that stage where I need to hire more people in my business, and there is a real fear of responsibility that I’m wrestling with. I don’t want to let people down, so I’m struggling with a bit of discomfort of going to the next level.

Subconscious marketing or neuro-marketing is where we really focus on the psychology of people who are consuming our content.

Giving them answers to their questions within your content helps build trust and overcome their objections.

Many times people don’t attract the right clients because their content is not connecting with them.

By content I mean anywhere we you show up online, such as Facebook live videos, social media posts, blog posts, emails, landing pages, in your Facebook group – and anywhere else you show up online and give value.

Content is not only King… content is the Kingdom. If you don’t get your content right you will not attract the right clients.

There are people who are out there that think that clients are just going to come to them by posting on social media, without understanding that content has to be written in a certain way to overcome all these objections.

Would you like to know exactly how to put these types of strategies into your content?

I have a workshop coming up THIS  weekend, it’s going to be a value-packed workshop where you’ll walk away with your content game-plan DONE!

‪Join us at the ‘Create Content That Connects’ Online Weekend Workshop THIS weekend Sat and Sun 6-7 June 9.30am – 3pm

‪

‪You can check it out here

Hope to see you there!

Kat

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5 Keys To Writing Compelling Content

Writing compelling content is so important for growing your business.

Too many business owners don’t nail their content wording, which ultimately impacts their sales.

Having engaging content that speaks directly to your ideal client is more important than having lavish design.

80% of the time when your content isn’t engaging and attracting new leads, it’s because of the wording.

Content is anywhere you post online – such as blog posts, Facebook live videos, social media posts and articles.

There are 3 things you need to make sure your content is effective.

* The Market

Before you dive into creating content, it’s important that you know your market, that you know exactly who you want to attract and that’s all about nailing your niche, which is a separate topic.

It’s really important to make sure that you know exactly who you’re creating content for.

I always survey people before I offer anything because I want to make sure that what I’m offering is matching and meeting their pain-point.

* The Method

If your method of delivery doesn’t hit the mark – for example if you’re writing a blog and people want to see you on video, or if you have an in-person workshop and people want something online, then you are not providing what your ideal client needs or wants.

Or if you are running a six-month program and people want an intense six-week program, it’s not going to work.

* The Message

If you have the wrong message, meaning you’re the things you’re saying aren’t landing with people, or you’re saying the right things to the wrong people, your message is not going to match the market.

Imagine these 3 things like the legs on a stool – you need all 3 for it to stand up and be solid.

Writing compelling content is so important, especially because we’ve got such low attention spans these days.

If we don’t grab people fast, people will scroll past. We need to be able to not only capture attention but engage, connect with and help inspire people to want to take action.

Here are 5 keys to writing compelling content…

1 – Be Emotive

Being emotive means that we evoke emotion in the person who’s reading our writing. And so that means we need to be evoking curiosity. We need our readers to be thinking they want more.

Another thing to do is to open loops inside your readers’ minds. You know when you’re watching a program and there are ads that come on and they announce what’s coming up next? These are teasers and we’ve got to be doing this with our writing.

Next time you write a piece of content whether it’s a blog post, social media posts or an article think about if you’re opening up curiosity and bringing sizzle. We want to make sure people feel moved. And the way that we move someone is enabling them to imagine something.

Making people use big picture descriptions and these are abstract and hard for people to grasp. Asking people if they want to reach their potential or have success in their lives can be hard for people to visualise.

We need to use what I call visual verbs. Visual verbs help you actually picture something in your mind. An example is, if you’re a coach who helps people to find their purpose, get on track and change their career, don’t say, ‘Do you want to fulfil your purpose?’ or ‘Do you want to find your passion?’

A visual way of wording this, is to say, ‘Do you want to wake up in the morning eager to set your feet on the floor, because you know there are people waiting for you to make a significant difference to their family and community?’

People want things to be simple. They want things to be fun and don’t always want things to be formal. Make sure the words you use are emotional and are also everyday language. Formality is not always helpful.

2 – Speak Your Ideal Client’s Language

Speaking your ideal client’s language means using their key words when you describe their problems. How do they describe their problem? How do they describe the result and benefit that they want?

Your ideal client may word things differently to you. What is their industry language? Learn your ideal client’s language. How do they describe their problems? Speak to them how they will hear and connect with it.

If you’re getting stuck for content ideas, something that can be really helpful is to write down five of the most common questions you get asked about your topic.

I always get asked how I run a webinar, how to set up Facebook ads, how to get more engagement on my social media.  I write the questions down and then start creating resources for them.

I’ve got hundreds of resources now, but they’re all based on having real-life conversations with my clients, and with potential clients. These conversations form my content.

I remember a client years ago saying to me they wanted a resource that was like a social media plan and map so they could see the types of posts they should be doing. I created one for them that I now use with other clients.

Think about the questions people ask you socially about what you do. Create a resource out of the answers to the questions. Then put that on your social media and blog and link to the resource on your website. This way you are also building your email list.

3 – Use the word ‘You’ 

This one is simple, but I look back on my early blogs from 2007 when I was a personal trainer and my content was terrible.  I didn’t know what I was doing. It’s taken me years to hone the skill of copywriting.

Copywriting is basically writing to influence in any kind of sales or marketing content. You don’t want to write content for content sake. You want your content to influence people to take action.

Make sure that in your content, you use the word ‘you’ as much as possible especially at the start. Write ‘Do you feel like this?’ Would you like this?’ ‘Would you like to feel…?’ Use ‘you’ instead of saying, ‘I’ve created this freebie’, or ‘I’ve discovered…’

A good thing to do is to go through all of your content with a fine-tooth comb before you post. It does not have to be perfect, but take out the word ‘I’ and flip it to ‘you’. Insert the word ‘you’ as much as you can. People will never get sick of hearing the word of you, I promise you!

4 – Use Benefit-Rich Language

Benefit-rich language is always talking about the outcome and not the features of your program. Far too many people talk about their coaching program, their method, their modality or intervention methods.

What’s most important to the person reading is what’s in it for them.

It’s good to start with some credibility initially.

You could say something like…

“Over the last six years over working as an NLP practitioner, I’ve discovered that the patterns formed in your brain in childhood can still affect you as an adult. I help people uncover these patterns, and clean them up so they can move forward. What this means for you is you’re not only improving your relationships, but you can become a master communicator.”

There’s three little one-syllable words that I use all the time in my content. And they are three words that work! Want to know what they are? ‘So you can’.

You want to use the words ‘so you can’ a lot in your copywriting.

An example is,

‘Are you ready to learn the best content creation strategies, so you can attract your ideal clients and get fully booked up as a coach?’

‘So you can’ is like a bridge where you talk about your method, your offer or your topic and you bridge it ‘so you can’ to show what it means for them.

5 –  Focus On One Outcome

You always have to have in the back of your mind the purpose, before you create any piece of content.

I see people get muddled in their posts. They’re giving lots of value, great tips and advice, but they’re talking about too many things.

We want to have one main idea per piece of content.

You might give 3 tips or 5 tips, but it’s all around ONE compelling outcome.

Don’t underestimate the importance of this.

Keep it simple and organised.

My one outcome for you reading this is for you to be able to write more compelling content. I give 5 keys, but there’s one outcome.

The purpose of your content is to get someone to take action, not to just give them more information or to inspire people.

Whenever you write a piece of content, you always want to be thinking about the action that you want someone to take at the end of reading it.

Some people wonder whether they should include more than one call to action in a piece of content.

My recommendation is to focus on one clear call to action per piece of content.

When you have too many outcomes people get confused, so keep your focus on one outcome per piece of content.

Again, keep it simple.

Now you may be wondering, surely it can’t be that simple?

With the amount of information coming at us on a daily basis, keeping it simple is actually one of the most important things to remember in your content.

No one likes feeling overwhelmed when they consume content. They want to be educated, informed and inspired.

If you’re wondering whether you will ever have what it takes to write compelling content, let me encourage you.

No one is born with this skill. It’s developed through consistent practice.

With the use of technology like grammarly and spell check, you can create super compelling and engaging content, no matter how inexperienced a write you feel you are.

So to recap these 5 keys to writing compelling content…

1 – Be Emotive

2 – Speak Your Ideal Client’s Language

3 – Use the word ‘You’

4 – Use Benefit-Rich Language

5 –  Focus On One Outcome

 

Want some help writing compelling content?

Click here to book a 15-minute call to help you make your content pop!

Kat

 

 

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Checklist of Daily, Weekly, Monthly and Quarterly Actions to Grow Your Business

Do you ever find that you can wake up in the morning, open your laptop, and not know where to start?

Do you get caught up in consuming things like emails and Facebook, rather than creating and taking more planned, productive actions?

If we don’t have a plan for taking intentional, purposeful action, then we can do a bunch of things and not achieve a lot!

I’m so excited to share with you some really handy action steps that you can take to grow your business.

This is a step-by-step guide of exactly what you need to do to get more clients if you’re a service-based business owner, a coach consultant, a practitioner or any kind of service professional.

I’m going to give you some suggestions of things that you can do daily, weekly, monthly and quarterly, no matter where you’re at in your business.

You can download the checklist with all the actions here

Daily Actions

These are important daily actions that I recommend you do every single day before you do anything else, including emails.

I recommend that you set your intention for the day and then plan your day.

Your intention might be to stay focused. Be proactive and clear about this intention and write it down on a card and stick it to your laptop or on your desk so you can see it!

1. Plan Your Day

I usually take about 10 minutes to plan my day because I do a weekly review and a plan on a Sunday or Monday. I grab my old-school exercise book, then I go to my master To-Do list on my spreadsheet, and choose the most crucial action points for that day.

Always start with being intentional and that way you are not reacting to life. You are in control of your business, your life and you are the one that’s driving your business.

There’s no excuses,  no blame,  just you in control, taking the lead and setting the tone for your day to be really productive. Being intentional helps prevent you from getting caught chasing rabbits down holes!

2. Respond to Social Media Comments, Messages and Analyse Advert Data

The next thing I do is respond to any comments or messages on social media so I’m not getting caught up on social media throughout the day. I set a timer so I don’t get stuck on my socials.

In this time you can check your Facebook ads and analyse the data.  If you are running Facebook ads, you want to be in there analysing the data. You don’t want to be just leaking out money on Facebook or on your other social adverts.

If you’re doing some split testing of ads A and B, you want to be on top of that daily, especially if you’ve got an event coming up.

3. Post on Your Socials Daily

Try to post on your social media business page daily if you have time. You can use the same exact post, image and content because you’re directing it to your social media plan.

I use Buffer for this, which is scheduling software.  Buffer helps you push your posts out looking cleaner.  It’s a lot more time-efficient and you can go in later and add hashtags.

You don’t want to change your posts for every single platform unless you’ve got all the time in the world.

Weekly Actions

Set your intentions for the week and plan your week. Some people do this on a Friday so that they can go into Monday knowing exactly what they’re doing. Some of you might want to do it on a Sunday night or Monday morning.

1. Update Your Online Calendar

Make sure that you have all of your priorities listed out however you’d like to do it. Then, what I recommend is you have an online calendar like Calendly and block out your dates and times for the week.

I do this at the beginning and end of the week to ensure it’s up to date and refreshed.

Every week you want to ensure you are inviting people to like your business page, so if you’re adding new friends, make sure you have a system for inviting them to like your page.

You also want to quickly invite people to like your business page and if you have a Facebook group, every week make sure you’re inviting new people to that weekly.

If you don’t schedule it and its not part of your system then it can get left behind.

2. Write a Blog Post 

I recommend that you write a blog post every week.  I do this by getting my assistant to transcribe my video into the blog you see on my website. She downloads the video from Facebook, transcribes it and uploads it to YouTube. She takes care of my waffle!

You might want to do that as a system: Do your FB live, write your blog, then send it out in an email to your community. Your people deserve to hear from you, every single week you’ve got so much knowledge.

Make sure that you’re showing up and serving them.  Send an email at least once a week.  Making a system helps you connect with new and potential clients.

3. Reconcile Your Accounts and Do a Weekly Review

I do this every Friday. I’ll go through and reconcile my accounts and look at my income and expenses, every single week.

The other thing I do every Friday is a weekly review. I’ll sit down and I’ll write out my wins and my learnings in my reflections.

If you don’t track information and mark your progress, you won’t feel that feeling of satisfaction when you achieve your goals, which is incredible. And you won’t really analyse and reflect on what you could have done better.

So I literally just do a massive brain dump on a Word document every Friday and it just keeps me on track. If you have a community, you can ask them to do it with you as well.

In my private Inner Circle Facebook Group community, I always get them to post their actions on a Monday, and then on a Friday I get them to post their wins, their reflections their learnings and we all celebrate.

We need to celebrate our successes and it’s really nice to do it together as businesses.

Monthly Actions

I recommend that you have a system that you revisit your website and refresh it monthly, updating any wording or images to keep it fresh.

You might need to update events that you’ve got coming up, depending on how many you do. I tend to do a meet-up every month when we’re not in isolation.

I do a webinar about once a month. If you do 12 webinars a year then you are consistently bringing in new leads to your business. All the people that register and don’t go end up on your email list.

Webinars are an amazing asset to have in your business, and they’re working so well at the moment. Once we get back out there into the marketplace and actually seeing each other in person, then I recommend a meetup event where you are showing up as the expert, the educator and the authority.

Quarterly Actions

If you don’t have quarterly goals, I recommend that you consider creating and aiming to hit quarterly goals so you know exactly what you’re working on for the following three months.

if you block out your year into the three-month blocks you can work out how many quotes you need, how many webinars, conversations and discovery session to fill your quota.

Each quarter I go away and do my quarterly review. I actually book a place at the end of March, June, September and then have the big one at the end of the year.

I do all my planning in this time for the following quarter. I set my goals and I’ve got my vision board. I set my habits, targets and reflect on the past quarter.

You might want to revisit your business vision and mission and values during this time.  It’s always good to sit back and work on your business, rather than in your business. This helps you to take a step back and take a strategic look at your business.

You also want to plan some events, launches and workshop days for the following quarter. Every quarter I do a free workshop. Free workshops are a lead magnet that I get to meet new people and bring them into my business.

I also recommend that you create a new freebie as a new lead magnet every quarter.

Want to know exactly HOW to do these actions, so you can get new paying clients fast?

I’m running a FREE workshop THIS Saturday, 23rd of May ‘Attract New Clients With Ease’.

This workshop is exclusively for service-based entrepreneurs, running their own small business.

During this workshop we’re going to cover step by step, exactly how to attract new paying clients who are willing to pay you what you’re worth.

You’ll learn how to create an effective online strategy, great content that connects with your ideal client and a streamlined automation system.

You will discover my proven 5-Step Client Attraction Formula – it’s a step-by-step process of everything you need to attract new clients. It’s been tried and tested and it works.

You’ll walk away with a clear, step-by-step marketing roadmap that takes away all the guesswork.

There’s no catch, no hype, just valuable content and action-taking. These online workshops are quite small, because I do limit the amount of people that I allow to register.

So, are you ready to start attracting your ideal paying clients?

Click here to learn more

I can’t wait to see you soon!

Kat

 

P.S You can download the checklist with all the actions here

 

Download Your Free Client Attraction Checklist

Grab your copy of the Checklist now

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