Do you ever find that you can wake up in the morning, open your laptop, and not know where to start?
Do you get caught up in consuming things like emails and Facebook, rather than creating and taking more planned, productive actions?
If we don’t have a plan for taking intentional, purposeful action, then we can do a bunch of things and not achieve a lot!
I’m so excited to share with you some really handy action steps that you can take to grow your business.
This is a step-by-step guide of exactly what you need to do to get more clients if you’re a service-based business owner, a coach consultant, a practitioner or any kind of service professional.
I’m going to give you some suggestions of things that you can do daily, weekly, monthly and quarterly, no matter where you’re at in your business.
You can download the checklist with all the actions here
These are important daily actions that I recommend you do every single day before you do anything else, including emails.
I recommend that you set your intention for the day and then plan your day.
Your intention might be to stay focused. Be proactive and clear about this intention and write it down on a card and stick it to your laptop or on your desk so you can see it!
1. Plan Your Day
I usually take about 10 minutes to plan my day because I do a weekly review and a plan on a Sunday or Monday. I grab my old-school exercise book, then I go to my master To-Do list on my spreadsheet, and choose the most crucial action points for that day.
Always start with being intentional and that way you are not reacting to life. You are in control of your business, your life and you are the one that’s driving your business.
There’s no excuses, no blame, just you in control, taking the lead and setting the tone for your day to be really productive. Being intentional helps prevent you from getting caught chasing rabbits down holes!
2. Respond to Social Media Comments, Messages and Analyse Advert Data
The next thing I do is respond to any comments or messages on social media so I’m not getting caught up on social media throughout the day. I set a timer so I don’t get stuck on my socials.
In this time you can check your Facebook ads and analyse the data. If you are running Facebook ads, you want to be in there analysing the data. You don’t want to be just leaking out money on Facebook or on your other social adverts.
If you’re doing some split testing of ads A and B, you want to be on top of that daily, especially if you’ve got an event coming up.
3. Post on Your Socials Daily
Try to post on your social media business page daily if you have time. You can use the same exact post, image and content because you’re directing it to your social media plan.
I use Buffer for this, which is scheduling software. Buffer helps you push your posts out looking cleaner. It’s a lot more time-efficient and you can go in later and add hashtags.
You don’t want to change your posts for every single platform unless you’ve got all the time in the world.
Set your intentions for the week and plan your week. Some people do this on a Friday so that they can go into Monday knowing exactly what they’re doing. Some of you might want to do it on a Sunday night or Monday morning.
1. Update Your Online Calendar
Make sure that you have all of your priorities listed out however you’d like to do it. Then, what I recommend is you have an online calendar like Calendly and block out your dates and times for the week.
I do this at the beginning and end of the week to ensure it’s up to date and refreshed.
Every week you want to ensure you are inviting people to like your business page, so if you’re adding new friends, make sure you have a system for inviting them to like your page.
You also want to quickly invite people to like your business page and if you have a Facebook group, every week make sure you’re inviting new people to that weekly.
If you don’t schedule it and its not part of your system then it can get left behind.
2. Write a Blog Post
I recommend that you write a blog post every week. I do this by getting my assistant to transcribe my video into the blog you see on my website. She downloads the video from Facebook, transcribes it and uploads it to YouTube. She takes care of my waffle!
You might want to do that as a system: Do your FB live, write your blog, then send it out in an email to your community. Your people deserve to hear from you, every single week you’ve got so much knowledge.
Make sure that you’re showing up and serving them. Send an email at least once a week. Making a system helps you connect with new and potential clients.
3. Reconcile Your Accounts and Do a Weekly Review
I do this every Friday. I’ll go through and reconcile my accounts and look at my income and expenses, every single week.
The other thing I do every Friday is a weekly review. I’ll sit down and I’ll write out my wins and my learnings in my reflections.
If you don’t track information and mark your progress, you won’t feel that feeling of satisfaction when you achieve your goals, which is incredible. And you won’t really analyse and reflect on what you could have done better.
So I literally just do a massive brain dump on a Word document every Friday and it just keeps me on track. If you have a community, you can ask them to do it with you as well.
In my private Inner Circle Facebook Group community, I always get them to post their actions on a Monday, and then on a Friday I get them to post their wins, their reflections their learnings and we all celebrate.
We need to celebrate our successes and it’s really nice to do it together as businesses.
I recommend that you have a system that you revisit your website and refresh it monthly, updating any wording or images to keep it fresh.
You might need to update events that you’ve got coming up, depending on how many you do. I tend to do a meet-up every month when we’re not in isolation.
I do a webinar about once a month. If you do 12 webinars a year then you are consistently bringing in new leads to your business. All the people that register and don’t go end up on your email list.
Webinars are an amazing asset to have in your business, and they’re working so well at the moment. Once we get back out there into the marketplace and actually seeing each other in person, then I recommend a meetup event where you are showing up as the expert, the educator and the authority.
If you don’t have quarterly goals, I recommend that you consider creating and aiming to hit quarterly goals so you know exactly what you’re working on for the following three months.
if you block out your year into the three-month blocks you can work out how many quotes you need, how many webinars, conversations and discovery session to fill your quota.
Each quarter I go away and do my quarterly review. I actually book a place at the end of March, June, September and then have the big one at the end of the year.
I do all my planning in this time for the following quarter. I set my goals and I’ve got my vision board. I set my habits, targets and reflect on the past quarter.
You might want to revisit your business vision and mission and values during this time. It’s always good to sit back and work on your business, rather than in your business. This helps you to take a step back and take a strategic look at your business.
You also want to plan some events, launches and workshop days for the following quarter. Every quarter I do a free workshop. Free workshops are a lead magnet that I get to meet new people and bring them into my business.
I also recommend that you create a new freebie as a new lead magnet every quarter.
Want to know exactly HOW to do these actions, so you can get new paying clients fast?
I’m running a FREE workshop THIS Saturday, 23rd of May ‘Attract New Clients With Ease’.
This workshop is exclusively for service-based entrepreneurs, running their own small business.
During this workshop we’re going to cover step by step, exactly how to attract new paying clients who are willing to pay you what you’re worth.
You’ll learn how to create an effective online strategy, great content that connects with your ideal client and a streamlined automation system.
You will discover my proven 5-Step Client Attraction Formula – it’s a step-by-step process of everything you need to attract new clients. It’s been tried and tested and it works.
You’ll walk away with a clear, step-by-step marketing roadmap that takes away all the guesswork.
There’s no catch, no hype, just valuable content and action-taking. These online workshops are quite small, because I do limit the amount of people that I allow to register.
So, are you ready to start attracting your ideal paying clients?
I can’t wait to see you soon!
P.S You can download the checklist with all the actions here