When I was little, I loved listening to stories on the radio on Sunday morning. One of my favourites was Bad Jelly the Witch. Does anyone remember it? I clearly recall the feeling of waking up with excitement to hear the tone of the storyteller’s voice and vividly imagine the story. My sisters and I…
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How To Write Content That Connects – Tip #4: Be Passionate
I was recently helping someone with a challenge they were going through. At first, we weren’t really getting to the heart of what was going on. But when I asked “Why is it important to you that you change this?”, the difference was instant. I got a passionate and heartfelt reply. We got to the…
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How To Write Content That Connects – Tip #3: Be Surprising
Social media is saturated with photos, videos, content, promotions, and opinions. Have you ever found yourself scrolling and suddenly felt compelled to stop and read, even that long post? Have you ever thought about why you stopped to read it? Often it will be because you were surprised, intrigued or challenged. You have caught something…
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How To Write Content That Connects – Tip #2: Know Your Audience
These days, with the pressures to post consistent content to stand out online and be heard, it can be tough to know what to post. If you ever get stuck wondering what to post about, stop and think about your audience. Get into their world. Write and speak words and share content that will relate…
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How To Write Content That Connects – Tip #1: Be Yourself
Would you like to know how to write engaging content that connects with your ideal clients, authentically? Many business owners tell me that they don’t know exactly how to effectively word their content and they get stuck not knowing where to invest their time, money and efforts. Writing effective content doesn’t have to take hours…
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