Want to grow your coaching business using a reliable, predictable method?
Online events are my #1 recommendation for attracting clients fast and consistently.
If you’re willing to learn how to do it, you can create an incredibly valuable asset that you can use for the rest of your life.
The people who tell me that they have been afraid of it and push through the fear and do it anyway often say to me “I wish I did it sooner”
… if you’re willing to not only learn how to do it but actually do it consistently so you get better at it and develop the skill, you will have an incredible asset that you can use for the rest of your life.
A lot of people tell me they have no idea how to consistently grow their coaching business in a way that leverages their time.
They’re either doing endless posting of content or constantly on sales calls. Being busy with their one-on-one clients, admin, finances, website, and social media – all the things that go with running a business.
Switching from sharing 1-to-1 to 1-to-many is something that can really solve that for you.
In this video, I share 3 proven steps to launching your first or next online event with some of my top tips and tricks so you’ll be well-set up for success.
Watch the video here…
Here are the 3 proven steps to consider…
1. Warm up
The warm up phase is where you warm up your audience and followers to develop trust and connection and increase the likelihood that people will sign up for your event.
Let’s say you suddenly announce that you have an event coming up and you haven’t been posting regularly before that.
You haven’t been sharing content and you haven’t been going on video. You haven’t been educating your audience.
Without warming up those people you’re not giving yourself the best possible chance of having people sign up and show up.
The number one reason why people don’t sign up for your event is that they think they’re not going to get a return on investment. A return on their time and on their energy.
I always recommend that you have a pre-event marketing campaign in place before you launch your online event.
This is designed to build a connection with your audience. People want to know that you’re relatable. They want to feel they know you. They want to like and trust you.
2. Sign up
In order for people to sign up for your online event there are certain important things that you need to have on your landing page.
Here are the most essential ones.
I call them the 5 magic Ps:
- Problem – what problem is your event going to solve?
- Prescription – what are the learning outcomes that you’re going to teach to help overcome their problem?
- Promise – make sure that you have a clear and specific promise
- Pathway – what is the step-by-step pathway?
- Process – what’s the process of joining, the logistics, date and time etc.?
3. Show up
The show-up phase is all about getting people to show up to your event.
We do this through emails, a social media campaign, SMS, and by video.
We also keep posting content that is overcoming their biggest objections.
They’re seeing it in an email. They’re seeing it on Facebook ads. They’re seeing it come through on stories.
There are constant reminders of why they should come.
It’s not just “come, come, come” – it’s strategic content.
If you’re willing to run online events…
You can sell out your offers and get booked out fast
Making an offer to multiple people is like a clean sweep you don’t have all these sales calls booked knowing that a certain percentage are going to sign up. It happens really quickly.
I remember doing a workshop once and completely filled up my program and for three months I didn’t have to do any marketing because my program was full from this one event.
You start to attract and sign up ongoing, quality clients on ‘repeat’
You have the system you roll it out every month or every quarter, however long you want to do it and you can trust the system. It rapidly delivers certainty.
You massively leverage your time
You have an asset that sets you up for future success. You don’t have to get stuck doing 1-on-1 sales calls or endlessly posting content.
If you’re willing to do it – even if you don’t know how, even if you’re scared – you’ll have an incredibly valuable asset.
It will help you be seen as an expert and develops massive connection and trust.
Over the last decade, I’ve run over 350 events, and I’ve created a proven system that’s predictable and helps you master the skill of running awesome events that people love and it signs-up clients.
If you want to step up and run events – and get clients from your events by following a proven framework, I have good news.
I’m running a FREE live online workshop called ‘How To Grow Your Coaching Business With Online Events’
- How To Create A Successful Event Presentation
In a way that builds desire, establishes your authority, and dissolves objections. Whether that’s a 1-hour masterclass, a 2-day workshop, or something in between.
- How To Market Your Event So The Right People Come
My secret method to get the right people to register AND show up to your event, so you can fill your events with qualified clients every time, even if you find marketing confusing or hard.
- How To Deliver An Engaging Online Event With Ease
Discover how to deliver an event in a way that WOWS your audience with value, creates massive engagement, connection, and elegantly extends an invitation to your offer to the right people.