Business growth – Page 17

June 24, 2021 by katmillar Leave a Comment

3 Little-Known Ways To Grab Attention Instantly With Your Content

How good are you at getting people’s attention online?

In this blog and video, I share how to get people’s attention fast and maintain it.

You can have an INCREDIBLE program or service, but without being able to grab attention, it’s like having a Porsche, but leaving it in your garage. You won’t get far.

If you want to attract more clients, you need to understand the power of attention.

So, what is it that gets people’s attention?

A Harvard study showed that 90%+ of our buying decisions are made subconsciously.

We all have an internal subconscious ‘gate-keeper’ that’s designed to filter what to pay attention to. It helps us decide which content posts, videos, and emails to keep consuming…and which ones to scroll on by.

Often we don’t even know what we’re looking for when we’re online. What we decide to keep reading or watching is predominately subconscious.

If you don’t know how to speak directly to the subconscious mind, you’re probably trying to get people’s attention logically… (which rarely works). Because attention goes in order of the brain stem.

But when you know how to arrange your words in a way that gets people’s attention, you get more engagement, interest, and most importantly, more people inspired to take action to work with you.

This is what I call compelling content. It’s something I’m super passionate about helping coaches and entrepreneurs to improve on because if you can get this right, your written and spoken content can attract clients for you consistently.

You can start applying these principles straight away and make money fast, it’s super exciting!

So to get someone’s attention, we need to understand the science of action. What makes someone take action?

To get this, we need to understand 3 parts of the brain and the order in which each part is engaged.

1. Instincts

The first level is instincts. With all our content, it’s important to always speak to the hindbrain first. The hindbrain is the ‘survival mode’ part of our brain, also known as the lizard brain or reptilian brain.

When people are scrolling through social media or looking through their inbox, they are typically in ‘instinct’ mode.

The instinct acts like a ‘gatekeeper’ and makes decisions super quickly, it’s subconscious, it’s super quick. And what we’re asking at a subconscious level is “Is this going to move me up my hierarchy of values”.

That’s what’s happening under the surface. The hindbrain is analysing super fast “Is this going to waste my time, or is this going to give me a return on investment”… whether that’s through entertainment, learning something that we didn’t know, being inspired, or a story that warms our heart.

So, at a family party when my Uncle talks about motorbikes, that is lower in my values. And he couldn’t care less about hearing all about business and personal development, things that I’m into. So, this is happening at that level.

2. Imagination – Emotions

The second level is imagination. The next gatekeeper we’ve got to get through is the emotion, which is activated in the imagination.

We’ve got to move people and evoke their emotions.

We do this by getting them to imagine a scene playing out – to be aware that you understand their problem SO well that they think “oh my gosh, she gets me. I really feel the truth of what she’s saying”.

We do this by painting a picture using specific language.

3. Intelligence – Logic

Once you’ve gotten through the instinct, and the imagination, then you get to the intelligence.

This happens at the prefrontal cortex of the brain, which is the logic, the analysis, the order and structure part of the brain.

A lot of people try and reach people with logic, and they haven’t come through the gatekeepers of instant and imagination.

It always goes in this order. Always. This is the science of voluntary action.

In order to get someone to take action, we need to work our way UP the brainstem.

So how do we do this?

There are 3 things I teach that are super effective in grabbing attention:

1. Talk about a specific PROBLEM your ideal client has

ATTENTION is based on a hierarchy of values. Anyone on the planet will be receptive to your content if you shift them UP their hierarchy of values.

Certain things are more important to us than others.

Research shows that most people are thinking about their problems. So if we try and reach them with a solution too quickly, we don’t build trust with them.

Today I was in Macquarie shopping centre and the Flying Doctors tried to stop me. But because I was on a mission for something more important in that moment, I didn’t stop.

The day before I was approached by someone asking me to donate to dry July because she saw my post on my recent skin cancer scare. And that made me stop and pay attention because it was in my ‘attention field’.

When you have to make quick decisions, we do it based on our values.

Any time a human tries to pull you down the hierarchy of values, you will probably get annoyed.

One of the reasons communication breaks down is because one person talks about what is important to them, and not important to the other person. Then the other person starts talking about what is important to them.

Most issues we have with human beings are that we’re trying to pull their attention lower into things that are less important to that person.

The question to always have in mind when creating content is – Is what I’m about to talk about important?

When people are shifted up their values scale, they will be grateful.

If there is a problem preceding your information – the solution becomes important.

People scroll past if you shift them down their attention scale. They stop and consume your content when you shift them UP their attention scale.

This is why it’s so important to be clear about who you’re wanting to attract, so you know the language that shifts their attention UP their values hierarchy.

2. Share the CAUSE of the problem, revealing something contrarian

Once we’ve gained someone’s attention, we can unpack the cause of the problem, being contrarian – meaning, going against something.

Russell Brunson calls this ‘throwing rocks at your enemies’.

You don’t throw rocks at the person or business, but more like a concept.

So let’s say you’re a nutrition coach, and you help people with losing weight, and you do it through a keto diet. You might throw rocks at a calorie-counting diet.

If you teach people how to run marathons, you might be contrarian to CrossFit, or high intensity interval training.

If you’re a parenting coach, and you’re all about hands-on parenting; that’s a method that you teach, you might go against people who are very hands-off parenting.

If you’re a mindset coach you may focus on self-care as a healing modality, vs. a coach who focuses on contribution and service as the priority for healing.

In my business, I teach that that doing a blog once a week, or joining a clubhouse room or starting a podcast is not the fastest way to get clients.

The fastest way is by having a profitable presentation.

Think about the opposite of what you want to share. What do you stand for and against?

Use this when you’re unpacking the cause of the problem your ideal clients have.

3. Share the exact SOLUTION of that problem

The third thing we share is the solution of the problem. We show people clearly exactly what they need to do.

This is all about POSITIONING.

If someone’s knowledge is organised, they change position in your brain and value goes up.

Every time you open your mouth you are constantly positioning yourself. Are you subconsciously lowering or raising your positioning?

The best way to position yourself is to teach people something they didn’t know – or teach in a different way.

When you organise the knowledge in a way that has a pathway, that’s what people pay for.

They pay you to take them through a process that speeds up their results. A roadmap or game-plan that accelerates the process for them.

This system is what I personally use to get clients consistently and make 6-figures per year in my business and what I teach my clients.

I typically get at least 3 discovery calls booked into my calendar every week by applying these principles.

I use them in my written and spoken content. You can do this in ads and organic content, in your social media captions, emails – everywhere you show up online.

This strategy is so powerful because you understand how to do it, you can get clients very fast.

So I’ve decided to teach a small group of people how to do this. I’m creating a new 30-day compelling content mastermind, where I’ll be leading people through this powerful process to create the right language to call in truly ideal, quality clients.

This will be available only for people who are already in business, you’ve already had clients, and you’re pretty settled on a particular ideal client.

I’ll help you craft your content in a way that attracts and converts, so the right people can immediately see what you’re all about and that it’s for them and want to take action to work with you.

It will be a very exclusive small group so that everyone gets personal coaching with me about how to use your content to attract the right clients.

If you’re interested, reach out and we’ll have a quick chat to see if you’re a good candidate for the mastermind.

So just send me a DM on social media or email me: info@katmillar.com if you want to be considered to be part of it to make sure you get results.

See you soon!

Kat

June 17, 2021 by katmillar Leave a Comment

5 Things You Need To Grow Your Business To $10K Months Consistently

I have a question for you.

When was the last time that you sat down and planned out a clear game plan to bring in consistent clients every single month?

If you haven’t done it for a while, you’re not alone.

It’s not always easy to step back and move from working IN your business to actually working ON your business, from a strategic point of view.

In business, there are literally hundreds, if not thousands of things that we could be doing right now, in order to grow.

Like Blogging, Podcasting, Clubhouse, Google SEO, Facebook ads, YouTube videos, Instagram Reels…

We could be doing joint ventures, email nurture sequences, crafting great sales pages, DM strategies… the list is endless!

To grow our business, it’s crucial that we are in action. But how do we actually decide WHAT action to take… when there are SOOO many options of what we could be doing in our business?

Can you relate to this? You wake up in the morning, you’ve got a huge ‘to do’ list…

…you get caught up in life and appointments and next minute the sun is setting, and you realise that you haven’t posted on social that day.

And now you’ve got to go pick up your kids or meet your friends.

Maybe you’ve also got a side hustle, also known as your job (I call jobs ‘side hustles’ because they’re not the main thing 😉

Add to it your social life, and your family, hobbies, and everything else you want to be doing…

You just want to know how to make it all work to get your business delivering consistent results for you.

After being in business for the last 18 years now and trying so many things, I’ve discovered there are really just FIVE things that you need to focus on to grow your business to 10K+ months consistently.

It wasn’t until I did these things and looked back to reverse engineer it to see “Oh, that’s what I did to get there.”

The sooner you learn them, the sooner you’ll be able to implement and get better at them!

Here are FIVE things you need to grow your business to 10K+ months consistently.

1. Accelerated Attraction Strategy

The first thing you need to grow your business to 10k+ months consistently is what I call an ‘Accelerated Attraction Strategy’.

Attraction is the very first step to building awareness of your business – getting visibility onto what it is you do. So you need a strategy to attract the right people consistently.

Not just as a one-off, for example like one video on your website or one post on your Facebook page, but a consistent strategy that you’re out-working every single week.

And the most important thing about your strategy is that you have clarity on three things.

a. The Big Problem That You’re Solving

The first thing that you need clarity on is the big problem that you’re solving. What is that one big problem that people will pay you to solve?

A lot of entrepreneurs jump in and they start posting content straight away until they’ve got that clarity.

b. The Ideal People That You’re Serving

The second thing that you need to know is who are the ideal people that you’re serving. Who is that select group of people?

It’s not everyone. It’s not even women in Australia, aged 30 to 50. It’s not that.

It’s who are the exact people that you’re serving in terms of the unique problems that you can solve, and then it’s who of those people who will pay for your services.

c. Your Point of Difference

The third thing you need clarity on is your point of difference.

How are you going to stand out?

If you’re a health coach, what makes you different from all the other health coaches?

You need clarity on the problem, the people, and the point of difference.

A lot of clarity comes when you’re moving and on your way.

Clarity doesn’t come when you’re stuck and not putting yourself out there.

You need to have as many conversations as you can and start looking for the patterns.

This is how I did it. I did lots and lots of conversations with people and I realised what I was good at.

I didn’t realise until I actually started working with people and coaching them, what some of my unique gifts were.

Do you know what your unique point of difference or your brilliance is?

A lot of people say they don’t know so if you’re not sure, start working with people. Then you’ll see that you’re actually quite good at that. I thought everyone could do that but actually no, that’s not true. Not everyone can do that.

They call it ‘unconscious competence’ where you’re really good at something and you don’t realise it’s actually something that you’re really masterful at.

I didn’t realise that I was actually really good at copywriting and helping people with the actual structure of their writing, and I was good at seeing the things that people needed from a strategic point of view – seeing the gap seeing the holes.

So that point of difference comes along the way.

However, you don’t want to just jump into doing five posts a week if you haven’t really nailed down those things that could actually push away the people that you’re trying to attract.

2. Compelling Content Formula

The second thing you need is a Compelling Content Formula.

You can have an INCREDIBLE program or service, but without compelling content, it’s like having a Porsche but leaving it in your garage. You won’t get far.

There are two ways that we can do content – either written or spoken.

What I recommend to all of my clients is that you have a combination of written and spoken content.

Then you need a strategy and a structure.

Firstly you need an overarching strategy – knowing “this is what I do on a weekly basis for my content.” – the types of videos, the types of posts, you’re going to do, like one Facebook Live video a week and then maybe turn it into a blog post, leveraging that content, sending an email once or twice a week, for example. That’s your strategy.

Your structure is what actually goes into that video or that post.

It’s really important that you don’t just write ‘how-to’ content, just telling people what to do but don’t actually inspire action. Your posts, every piece of content that goes out should inspire some type of action.

It should talk about a pain point that someone’s going through so it’s not just telling someone what to do, it’s influencing them to want to change.

When you take the time to educate your clients, it can really dramatically shift things. Because quality clients need to be educated, they need to understand why you are different in terms of the result you can offer.

3. A Profitable Presentation

The third thing you need is a profitable presentation.

This could be a live video, it could be a video training, a pre-recorded video, it could be an event, even an online event like a webinar or it could be a workshop but you need some way that you can present what it is you do.

Written content is important but reading content on its own, like blogs, emails, social media captions, all of that is never really enough to attract clients consistently.

So written content alone doesn’t usually inspire or influence someone to actually make a significant purchase decision unless you’re doing a really low ticket offer like a $7 or $47, or a $97 offer. Usually written content isn’t enough to actually get someone over the line unless you’re really brilliant marketer, a really great copywriter, and really great writer.

Let’s be real, how many people have transferred money into your bank account because they’ve read one of your posts or because they’ve read one of your blogs? The reality is, it’s not a reliable enough strategy to consistently have a pipeline of clients coming in.

If we want people to trust us, we need time with them. In order to get trust, it takes time. Think about a relationship, you’re not going to jump into a committed relationship until you’ve had enough time with that person.

So in order to build trust, we need to ask for people’s time, however long it takes for them to go from what we call ‘cold to sold’. It’s very rarely from cold straight to sold. They need time in between.

And the reason people give us time is because we educate them.

There’s a great book called “Oversubscribed” by Daniel Priestley. He talks about a study that showed that people need about seven hours of time with us before they make a significant buying decision. Seven hours. It’s interesting, isn’t it.

And if you think about how many social media posts they need to read in order to make a significant brand decision, that’s a lot!

I compare it to doing one pushup every day. You could do one pushup every day for 30 days but you’re probably not going to get a significant result.

Or you could do one event, let’s say a seven-hour workshop, and in that one event you’ve got all those seven hours all at once – which is why events are one of my favorite strategies.

Even like the 60 minute event. You could never get a 60 minute time with someone on social media. It’s so hard to do that. Some people do that on a Facebook Live if they really, really engaging but it’s very rare.

So an online event where people actually register for it, I compare it to busking versus having a concert. You can walk past a busker and say, “Hey, that looks cool”, and just have a little nosy or stand there and watch them for a while but then you just wander on.

That’s what it’s like on social media – it’s a scroll fest, but when someone registers and comes in and hears your presentation it’s such a win-win scenario. You’re giving them your time and your education, and they’re giving you their trust.

So written content and a presentation is the most potent combination to attract clients.

It helps you build authority, it helps you build trust, it helps you to be able to overcome people’s false beliefs, and it inspires action. It’s super leveraged.

4. An Automated Funnel

Number four is an Automated Funnel.

In business, there are two distinct paths.

One path is the path where you keep letting your business rule you and you work manually. You just keep up as best as you can with that never-ending ‘to do’ list … and anyone can do that.

Or, you can choose a second path which is the path of building an asset. This is when you bring automation into your business.

And this is what so many of your competitors are not willing to do because it takes some thought. It’s not the easiest road.

Les Brown says, “The hard road gets easy and the easy road gets hard.”

The easy road is like, “I’ll just show up and just randomly post and just post when I feel super inspired.” And, “Hey, just contact me if you want to work with me.”

There’s no system, there’s no structure, there’s no automation.

But one of the most powerful ways to succeed is to look at the places your competitors aren’t willing to go and this path, yes, it takes some work, it takes some thought takes some energy but if it’s easy for you to do, it’s easy for your competitors to do.

And I was talking to someone about it today actually saying, “I like the challenge. I like that it’s hard to kind of break my brain to come up with a great piece of content or great video idea” because this is what so many people aren’t willing to do.

A lot of business owners start out and they’re running their business manually because they want to get going and they want to focus on sales, but then they attempt to just keep doing this manual, old school way of doing things where there’s no system, there’s no automation.

All it takes is what I call an ‘adoption of automation’.

I’m not saying you have to have everything automated because there are elements of manual things that we do in our business. But
if you can work on getting the funnels in place and stop running your business, trying to figure it all out, that’s quite an old school process.

You’ve got to decide, the technology’s there for things to be more automated, to look after people so that they’re not falling through the gaps and so that they get an email nurture sequence to then move through my funnel elegantly. This way I’m building my list, I’m building an asset and it’s not just random.

Very few people do this well.

However, you can decide that you’re going to build more of a scalable asset and you can make a heck of a lot of income, without doing a heck of a lot of work. You don’t need to do so much work on an ongoing basis, you just need to do the work once and it’s done.

It does take some energy to learn it. I needed to learn the skills. It took me a few weeks to learn it but even if it took me six months, I’d still do it because now I get to benefit from a funnel that I created years ago and I’m still benefiting from it.

You do it once and it’s done.

Funnels have been such a game-changer in my business. Having a funnel in place would generate that consistent flow of leads into your business and when you get it right, it can really change everything for you.

Right now, just in your mind, stop for a second and think about what it would be like to have a 24/7 marketing machine working for you. You don’t have to do that hustle.

It’s a real game-changer.

There’s great power in having an automated funnel.

They’re so powerful because they elegantly bring people in so that when you get on the sales calls, it doesn’t feel salesy. It doesn’t even feel like a sales conversation. It just feels like people are excited and ready to work with you because they’ve been educated and they’ve been looked after, every step of the way.

5. A High-Performance Mindset

The fifth thing that you need to grow your business to 10k months or more consistently is a High-Performance Mindset.

There’s a mindset when you’re earning 1k or less per month, or when you’re in a startup compared to when you’re earning 10k or more per month.

There are some key differences so I’m going to give you just three of them here.

a. Improving Your Craft

The first one is when you’re at that lower level, there’s a real focus on improving your craft. So I may need to do another certification or to get better at coaching or adding hypnotherapy or NLP to my services, or adding other skills.

A lot of service-based entrepreneurs and coaches want to uplevel their craft, so they’re getting good at what they do but actually, they’re already good enough at what they do. What they’re lacking is actually the business skills – the sales and the marketing side of the business.

So that’s a real shift in mindset by saying, “I’m good enough right now to position myself as an expert. It doesn’t mean I have to be perfect or the best, it just means that I have to have a unique point of difference”, which you already do – you’re different than other people just by being you.

b. Overcome the Fear of What People Think

The second distinction between the 1k or less mindset and the 10k mindset is that when you’re first setting up, there’s a real thing about playing it safe and not putting yourself out there as much. But when you realise that in order to scale your business, you have to get out there more and you have to take more risks.

You have to overcome the fear of what people think and that requires a level of vulnerability, of showing up, of getting on video, and taking a risk to maybe run an event while thinking, “Well, I don’t know if people are going to come or not, but I’m going to do it anyway and I’m going to get people there. I’m going to use my influence skills to invite people.”

There’s a whole strategy around that I teach about how to actually get people in and I’ve never had anyone that I’ve worked with run an event where people haven’t come. They’ve always been able to get people there when they follow the strategy that I teach.

It’s really that shift from playing it small, being timid, being quite passive, just hoping people come to you, and actually stepping up and being willing to take risks.

c. An Abundance Mindset

The third mindset shift is when you’re first starting out, or when you’re stuck at that 1k or 2k month levels, and it’s not having the confidence to really solve a clear problem, and trying to be everything to everyone.

It’s really a mindset shift of abundance that there are enough people.

So it’s stepping across to positioning yourself as the authority, as the expert, and having that abundance mindset.

There’s a lot of money mindset things that need to happen to transition and actually feel like you’re worthy of charging what you’re worth.

I had to go through a lot of money mindset coaching myself, and really diving deep into what I believed in from my childhood and the way I was brought up in order to step into being a six-figure business owner.

So I have a question for you. How would you feel having a day to work on your business and learn exactly how to do all of this?

If you’re in Sydney, this event is unpacking each of these five things, telling you exactly what to do so that you can have a consistent pipeline in order to enable you to get to that 10k mark consistently. You will know exactly what to do by the end of this event.

If you’re not in Sydney, we are going to be running an online version soon so stay tuned for that.

If you are in Sydney and you are free on Saturday (19th June), we’re taking a whole day to dive deep into how to do these things because it is very hard to do it just after watching one video.

You can check it out by clicking here.

You’ll walk away knowing how to apply each of the five steps to your business.

We’ll show you how to

Create an Accelerated Attraction Strategy,

Structure your content using a Compelling Content Formula

Create a Profit Presentation

Set up Automated Funnels so you’ve got that 24/7 client attraction machine

and how to overcome those money mindset blocks and move into having those keys of a high-performance abundance mindset.

You’ll also get the support of three experts and a really cool community!

I’ve seen the list of who’s coming and there are really great people that you’ll get to meet!

So if you’d like to join us, you can check it out by clicking here.

Keep showing up. Keep sharing your brilliance with the world.

Even if you have doubts, even if you have fears, it’s totally normal.

Keep showing up anyway because the clarity comes when you’re moving – not when you’re staying stuck.

The world needs YOU!

Kat

June 11, 2021 by katmillar Leave a Comment

The most IMPORTANT thing you can do this week to level up your business

If you want to scale up your business, you’re probably doing a lot of things in your business right now.

Posting, emails, research, hanging out in Facebook Groups, writing blogs. There’s a lot of activity as a business owner.

The question is, is it getting you new clients consistently? And if it’s not, what do you need to do differently to get different results?

Level up means different things to different people. What does level up your business mean to you?

For some people, it means upskilling in their sales, in marketing and presenting, their copywriting…

Level up for others means leaving their job and going full time in their business.

For some people, levelling up means that they are bringing on a new team member or creating a new funnel or system.

It might mean achieving your freedom figure – the amount of money that you want to earn every single month so you have freedom and don’t have to work in a job…

…then you can have that impact that you really want to make in the world.

What’s the next thing you want to achieve in your business?

Think about this… there are things that you need to do in your business, right now, that you don’t know how to do that someone else knows how to do.

We can all waste so much time trying to figure out things on our own.

I’ve come up against some things recently that I have been really stuck on. I couldn’t believe that I was really struggling with a Facebook ad and I couldn’t get it to get accepted. It would keep going back into the ad and it kept getting rejected.

For some reason, I didn’t reach out to a business group that I’ve paid for a membership for. I just didn’t even think to reach out to them. And then I finally did. I said I really need help on this. I’ve been trying everything trying to figure it out on my own. And they came straight back to me with the answer.

It was interesting how much I tried to figure that out on my own when I could actually reach out and ask for help and receive it.

Also, another yearly membership to a business group I’m part of came up for renewal at the start of this month.

I’m already part of two other programs plus have a coach, so I was thinking about whether I wanted to stay in it or not.

As it got closer to the expiry date, I felt fear pop up that I would miss out on their specific skills.

When I noticed that emotion I thought “What is it worth to have that extra certainty that I can get more help when I’m stuck?”

I remembered something important.

When I wanted to win bodybuilding contests, I worked with people who had won trophies.⠀

When I wanted to earn $10K+ months consistently, I worked with people who had already achieved that income.

If we don’t keep investing in people who have done what we want to do, we won’t keep growing.

What usually happens is that when we don’t know how to do something, we stop doing it. We go and do something else. And there are things that have been holding us back from a lot for a long time because we’ve got stuck.

Whether it’s somewhere in our funnel or somewhere in our sales process. Or maybe it’s something to do with our website or Facebook ad.

I’ve had three people reach out to me this week, and say that they needed feedback. I help people make-over their content and web pages.

One lady needed a website overhaul and a social media strategy and we got that done in 2x 90 minutes sessions.

Another lady reached out to me and said, “I don’t know why I’m not getting clients.” I looked at her branding and it was impeccable. It all looks amazing. But as I started to go through it, I realised that her messaging was not clear. She was trying to reach too many people … and she’s missing them all. I could see exactly what her problem was.

She could have kept churning out content and it wouldn’t have gotten results because she hasn’t stepped back and crafted exactly who her ideal client is and their specific pain points. She was being super vague.

Sometimes because we don’t look beyond ourselves and what we know, we can miss opportunities to grow.

Changing your business and changing your life, it’s always going to be preceded by awareness of something you haven’t seen in yourself up to that point.

You might know what to do, but you haven’t seen how to actually apply it in your business.

A lot of people say to me, “I know what I should be doing. I know that I need to be doing more content… improving my copywriting skills… doing more videos.” But they don’t have the clear steps of exactly what to do, a formula.

YOU OVERCOME FEAR WITH A FORMULA

You overcome fear with a formula when you’ve got the steps and you know how to apply those big picture principles like send emails, or the things that you know that you should be doing in business, but you’re not taking action on. Often, it’s because you haven’t seen exactly what to do and how to apply it to your own personal business.

A lot of us want to transform things in our business but before the transformation, there needs to come a recognition that something’s broken.

And because we can’t see ourselves, we don’t know what we look like to others.

It was interesting when I was doing this website make-over. I was looking at her LinkedIn, Facebook and Instagram, I could see so many things that she was doing, I could see the holes – it’s one of my genius zones or whatever you want to call it. One thing I can say is I can quickly pick up where people are going wrong.

Think about it like this. You eat a salad at one o’clock for lunch at a cafe with some friends. Then you go and get your nails done. Then you have some meetings and go shopping. You get home, let’s say 6pm, you look in the mirror and there’s like a big piece of kale in your teeth.

So between one o’clock and six o’clock you’ve talked to maybe 12 people and you think, “Why did not someone tell me?” You couldn’t see it.

And this is the thing I really want you to get – you cannot change what you cannot see.

I heard about a really influential leader who said, “I want to ask a question of the people that I lead. What’s it like to be on the other side of me?” And that’s a good question.

Have you ever thought about what it’s like to be on the other side of you?

We all have blind spots because we don’t know what it’s like to be on the other side of ourselves. We don’t know what it’s like to deal with us. We don’t know what it’s like to have a conversation with us.

We’ve watched ourselves on video, maybe we see ourselves in the mirror, but we actually don’t know what it’s like to be our friend or our coach.

One of my Inner Circle clients is a Parenting Coach. She helps parents with big picture parenting and her and I were chatting about the fact that a lot of parents don’t have a plan for their parenting.

And so they might say, “Oh well, I’m a great parent.” But how do they know? They’ve never parented yourself.

Or, they might say, “My marriage is good”, but how do they know? They’ve not been married to themselves.

So if you’re going to transform your business you need to see things differently from how you see them now. How you see yourself now is not how other people see yourself.

Think about this: every moment of every day, our brain gets bombarded with information which we process, and this becomes our perception and our experience.

I remember learning in my NLP training that we have coming into our system, approximately 11 million bits of information per second. I just couldn’t get my head around that. I don’t know if you can even try and fathom 11 million bits of information. But as a processing unit our brain can only process around 126 bits of information.

So, we’ve got 11 million bits coming in. Our brain can only process 126. So how do we decide which bits to pick?

Imagine a big pile of 11 million matches. I can’t even fathom that, but imagine there is a big field full of 11 million matches, and your brain, in a second or millisecond pulls out just 126. Think about how many are left … 10,999,874 bits of information are left that your brain didn’t pull out.

If I pulled out my 126 matches, they’re going to be different bits of information based on our beliefs and experiences, our upbringing, our filters our perception of reality, what’s important to us, etc. That’s why when you buy a nice top, you begin to see that top everywhere in the shops.

So the odds are you’re going to pick up different bits of information to someone else.

So when you think about how much you’re missing out, how much you’re not seeing and how much you’re not experiencing, it’s crucial as business owners, that you know the task to pull out that you could be doing in business, which are going to have the greatest impact.

We need to know the tasks that are going to have the greatest impact and we can’t usually see that the challenges ourselves. We need someone else from the outside to actually show them to us.

How do we differentiate the test of high impact and low impact? Well, the first thing we need to do is we need to decide what impact means. You may want to base your impact on your monthly or quarterly income goal.

So, determine which tasks in your business, of the hundreds of things that you could be doing, are going to bring the most in income.

Some people think it’s either increasing their income or it’s helping people. They actually go together. You can’t increase your income without helping people.

And if you’re charging what you’re worth, you can’t help people without increasing your income. They go together too, because business is about providing value. If what you do genuinely improves the quality of someone’s life, then the more impact you make, the more income you receive because they really do go together.

So there’s nothing wrong with having income as a priority, because that’s a direct reflection of how many people you’re serving, and helping.

It’s also important that if income is a priority, that marketing and sales are the most important activities you can be doing.

And by marketing, I don’t mean making your brand colours pretty. I don’t mean fluffing about on Canva, lining up every photo. I don’t mean writing a blog for three hours so only your Mum and your best friend read it ,but not actually driving any traffic to it. Those are not impact-driven activities.

We can all get stuck in those things because the brain loves the path of least resistance.

So often those 126 bits of information that are picked from the 11 million bits are the easy things, the safe things, the comfortable things. But if you’re not good at sales and marketing, the priority is skill acquisition on those two things – improving your marketing and sales skills has to become a top priority until you’re getting a return on your investment of the time that you’re putting in.

The lady that I was working with before was sharing that she is getting a lot of leads coming in so that she actually had to turn her ads off. The problem is she’s not converting them. So I said to her that her priority has to be sales right now as well as sales conversations. She can’t keep pulling people in if she doesn’t know how to convert.

So she needs to stop the marketing and focus on sales.

If you’re not getting any sales, if you look at your calendar right now and you looked at the next week or two, how many sales conversations have you got booked in? If you don’t have enough sales calls booked in in order to meet your monthly income target, then that’s got to be your priority – marketing, client attraction. lead generation.

These have got to be your priority and not the things that are just passive things, but the things that are directly going to lead to people booking into your calendar.

So often, we don’t see this ourselves. We don’t see what we don’t see.

So my question to you is: whose eyes are currently on your business, showing you the most important things to do?

Because if you’re not experienced in business, or you haven’t hit 10k months consistently, for example, do you want the opinion of friends around your business? Or do you want people who have successfully done what you want to do looking at your business.

I’m sure you’ve done business courses before. But if your business is not where you want it to be, it’s not just that you’re not applying what you’ve learned.

Here’s the distinction.

People think I learned all this stuff, I’m just not doing it. That’s not it. The reason you’re not where you want to be is you don’t know exactly how to apply it to your business right now. You don’t know the next steps, because otherwise you’d be doing them. So there is something missing.

And if you’re not levelling up, you don’t know the exact steps to take that are going to make the most impact and that are going to give you the results that you want.

There’s a quote that I love that says, “We can’t see the picture when we’re inside the frame.”

We can’t see that kale in our teeth when we’re looking at someone else.

So the most important thing you can do this week to level up your business is to get an expert perspective, to get someone’s eyes on your business. It’s the fastest thing if you think about it. Businesses scale up fast because they have strapped themselves to a fast moving vehicle.

Someone who knows what they’re doing or a company that knows what they’re doing. They’re not reinventing the wheel and trying to figure it all out themselves. And that’s how you grow your business and scale your business fast!

So if you’re stuck in your business, right now, the way to speed it up is to reach out to someone who can help you with that thing that you’re stuck on, the most impactful thing related to your most impactful goal. And whether that’s an income goal, or an impact goal, or both.

What’s essential for leveling up is to get someone’s eyes on your business that has done what you need to do. It’s called ‘Standing on the Shoulders of Giants’.

I had a cassette series when I was a teenager called ‘Standing on the Shoulders of Giants’. Did you have that? It was of Les Brown and some other motivational speakers. I remember that concept just clicking with me. This made me think if someone else has done it, then I can do it too.

But I need help. I can’t just try and figure it out myself. So I’ve invested around $145,000 now on education, and that is the single most thing that’s given me success. There’s no way that I’d be full-time, earning six figures a year in my business if I hadn’t have reached out and got expert help directly on my business.

So if you want to level up your business to $10K a month or more, not just as a one-off, but consistently, there’s a strategy to that. But you can’t learn that strategy if no one’s ever showing you exactly what to do.

It requires a willingness to get an expert’s perspective on your business, because your business is unique. And once you know the strategy, you stop wondering where your clients are going to come from, and you start getting predictable results, which is what we need in business. We don’t want to just be trialing things all the time and of course, there are going to be things that don’t work.

There are always risks in business of things that don’t work, but why not get a strategy that you know someone else has used over and over with many people and it works.

When you have a strategy that works, and it’s reliable, and you can trust in it, it becomes a repeatable system and you don’t have to keep trying all these different things.

If you’re not in Sydney and you want to get expert eyes on your business this week to move past your business problems, email me and we’ll arrange a time to chat.

And if you are in Sydney, and if you want to level up your business, I’ve gotten together with one of my business masterminds, (which we call ourselves the ‘Success Inner Circle’) and we’ve decided to create an event teaching the strategy.

Check out the Level Up event here

Together we’ve delivered over 8,500 coaching sessions between us and we’ve run over 300 events between us. So we know how to attract clients consistently based on our experience. We’ve designed an exact action plan that you can use to scale your business systematically.

We’re running an event on the 19th of June sharing how you can sign up your ideal clients consistently with a proven, reliable system.

Click the link here to find out more.

We’re going to be showing you how to get the right clients into your business using the right language – making sure that your messaging is correct, making sure that you’re speaking to the subconscious mind, which is the most powerful way that people make decisions.

We’re going to guide you through a step-by-step process that you can use straight away so you will know exactly what to do after the event.

We’re also not selling anything. It’s no fluff, there’s no hype. We’re just sharing pure, valuable content all day.

Check out the upcoming event in Sydney here, seats are filling up fast!

I’d love to see you there!

Kat

June 5, 2021 by katmillar Leave a Comment

How Successful Business Owners Multiply Their Income Without Doing More

A lot of people think that growing your business faster means…

being way busier…

creating more content…

starting at 6am, finishing at midnight…

A lot of businesses fail because people get burned out.

They get overwhelmed, they lose momentum because they’re not growing, they’re doing everything they know how to do, and it’s really frustrating.

Over the last five years helping business owners to grow their business, I’ve discovered something important.

Instead of doing more, you need to be super focused on doing the right things.

I’m going to give you some things here that you can do to multiply your success without adding a whole lot of time.

People get stuck in endless research and trying too many new things, which creates resentment and burnout.

What they don’t realise, is we need to build sustainably by doubling down on what’s working and doing it better, rather than addition.

Successful entrepreneurs have discovered they can achieve a whole lot more by actually doing less. But it requires a specific approach to managing your time and eliminating tasks that don’t lead to great results.

You need to rise up and look at the business from a higher view in the ‘clouds’ and stop getting stuck in the ‘weeds’.

Some people might think that in order to double their income, they need to double their working hours, but that’s not how to do it. If you want to get a consistent $10,000 a month, you don’t have to necessarily do more.

Instead, you need to choose a few strategies that are working and go deeper with them.

It’s about doing the right things properly. It’s about levelling up.

If your business isn’t growing at the moment, it’s because there are gaps in your skills or knowledge.

And you need to uplevel the area that you are lacking in, either your mindset, skills or knowledge.

I’ve had people say to me that they know what they should be doing, but don’t do it. If that’s the case, there’s a gap in your mindset.

One way you can save time is to automate.

There are 4 ways to automating your business. I call it the CIAO model.

C – Create Something

The first step is to create something and release it. Test it and get feedback. Make sure it’s valuable and helpful to your ideal clients.

I – Improve It

Once you’ve created it, then up-level it. For example, for a webinar it could be tweaking your slides, changing the order of your content, having a clearer or more valuable offer. You may do this multiple times.

You don’t want to automate something until you’ve refined it. You get better and better, you test it in the marketplace and make sure people want it and like it.

A – Automate It

Once you’ve improved it and you’re happy with it, you can automate it. You put it into a system.

For example, with a webinar, you would create a funnel that looks like this

Step 1. Opt-in page explaining the benefits of a webinar

2. Broadcast room where people watch the evergreen webinar

3. Sign-up page to your offer.

This is how you automate that whole sequence.

This is just one example of automation.

O – Outsource It

Once it’s automated, you can then outsource it.

It’s important that you have a thorough understanding of your product and the processes of automation before you outsource it to someone.

This is just one example of how to free up more time in your business so you can multiply your income without doing more.

The CIAO method is a simple 4-step model that you can use in all areas of your business in order to multiply.

It’s really important in your business that you maintain control, that you know how to tweak things in your business before you outsource them. It’s key that you learn marketing yourself and not just pass it on to someone else.

I know someone who paid $5000 for someone to do marketing for them, but they had no control. Communication was really bad between this person and the person they had paid to do the marketing, so there was a great deal of frustration.

If your business isn’t growing, it’s time to look at how you’re doing things, not just what you’re doing.

Just because you’ve created a system like posting twice a week, or you send an email once a week, or you write a blog once a week, it doesn’t mean that’s all the work done. You need to keep up-levelling and improving the way you do each of these things.

To level up in your business, it means looking at your business as a pipeline and finding the leakages where things are draining out.

You then need to ask yourself how you will plug those gaps so you have a steady stream of consistent clients who are really well nurtured and looked after, and who get great results. People who get great transformations then refer their friends.

4 Things To Level Up In Your Business

There are 4 things I recommend that you level up in your business. To level up, you don’t need to just add more products, or create other things. More often it’s about up-levelling the quality of what you’re doing. Every single area of your business can be tweaked which can multiply your results.

There are 4 main things that I recommend you consider when you want to uplevel your business.

1 – Level Up Your Strategies

If you’ve been using the same strategies and you’re not growing, then you need to do something different. As Einstein said the definition of insanity is doing the same thing and expecting a different result.

If you’re writing blogs, posting on social media

If you’ve been sending out an email with your blog every single week, and you’re still not getting clients, then you might need to uplevel that strategy. You either need to improve your writing so that your writing is more engaging. Or you might need to uplevel your copywriting skills.

If your social media posts aren’t really getting engagement, they’re not getting people to actually book into your calendar, for example, or to click through to your landing page, then you need to uplevel your content skills.

If you’re sending out emails every week, but you’re not getting many people opening them, you need to uplevel your ability to create good subject lines and great content that gets click-throughs.

Ultimately, you’re not going to get people book into your calendar or have people come into your landing pages and order forms if your copy is not attracting people, so it’s super important that you uplevel your strategy.

2 – Level Up Your Skills

The second thing to look at is to uplevel your skills.

If you’re regularly posting on social media and sending emails but not getting people book in for calls, you may need to up-level your skill of inspiring someone to take action.

It’s one thing to share content, another to inspire someone to take action and make decisions. Inspiring someone to take action is about how you craft your language.

Or maybe you’re good at getting people to book into your strategy sessions but you find it hard to convert them into paying clients. So then your influence skills are needing to be levelled up.

Any time that your business isn’t growing, it’s time to look at your skills such as copywriting, marketing, sales, presenting, technology and automation. All of these skills need to be up-levelled to increase your income.

The best part is they all can be learned. All skills are learnable and anyone can learn them.

3 – Level Up Systems

You also want to look at your systems. Let’s say you’re sending manual emails, you might want to change from manual emails to automated emails. If this is the case, you need to learn email automation.

Or you might change from using more of a beginner website like Wix or Squarespace, and upgrade it to WordPress.

You might be chasing people via email or sending invoices manually, and you actually want to go from manual, clunky old-school, to actually automating that whole process, so you need to learn these skills.

Then you can remove yourself more from those things and actually focus on what you’re really good at. Successful business owners spend their time in their genius zone.

You have unique brilliance that you’re really good at. And the more time you spend in that genius zone, the more money you’re going to make. You can outsource things you’re doing that other people can be doing.

I’ve got 3 assistants and they do tasks that free up time to be doing things that only I can do in my business, like content creation and videos and creating automated funnels.

You always want to be thinking if someone else can be doing the task you’re doing.

What systems can you put in place to free up your time so that you can multiply your income?

A lot of entrepreneurs spend their time posting so much content that just leads nowhere. And they don’t have a systemised funnel in their business.

A lot of what people do can be done in a more automated way.

4 – Uplevel Your Support

There’s nothing more valuable in business than having the support of a community around you who will hold you to a higher standard.

A supportive coach and community can give you clarity, direction, feedback, and accountability.

Accountability is the number 1 thing that’s helped me grow my business. Without having support and guidance from people who’ve achieved what I wanted to achieve, I wouldn’t have been able to build a six-figure income and help the amount of people I have.

If you don’t immerse yourself in an environment of growth, with expert eyes looking over your business, it’s so hard to grow.

I never launch anything without having people look over it and give me feedback.

I love what Eric Schmidt, the Google CEO says, and that is that the one thing that people are never good at, is seeing themselves as other people see them.

You can’t see the whole picture when you’re inside the frame. So support gives you that perspective, which ultimately gives you that acceleration.

Successful business owners multiply their income by up-levelling their strategies, skills, systems, and support.

Are you ready to level up in your business and attract more people who want to invest in your services?

Do you want to get answers to questions and increase your finances, fulfilment and freedom in your life?

If you’re a business owner in Sydney, I’m super excited to share an event that I’m running with two other speakers, Gez Perez and Mark Flores to bring you the Level Up event.