If you want to scale up your business, you’re probably doing a lot of things in your business right now.
Posting, emails, research, hanging out in Facebook Groups, writing blogs. There’s a lot of activity as a business owner.
The question is, is it getting you new clients consistently? And if it’s not, what do you need to do differently to get different results?
Level up means different things to different people. What does level up your business mean to you?
For some people, it means upskilling in their sales, in marketing and presenting, their copywriting…
Level up for others means leaving their job and going full time in their business.
For some people, levelling up means that they are bringing on a new team member or creating a new funnel or system.
It might mean achieving your freedom figure – the amount of money that you want to earn every single month so you have freedom and don’t have to work in a job…
…then you can have that impact that you really want to make in the world.
What’s the next thing you want to achieve in your business?
Think about this… there are things that you need to do in your business, right now, that you don’t know how to do that someone else knows how to do.
We can all waste so much time trying to figure out things on our own.
I’ve come up against some things recently that I have been really stuck on. I couldn’t believe that I was really struggling with a Facebook ad and I couldn’t get it to get accepted. It would keep going back into the ad and it kept getting rejected.
For some reason, I didn’t reach out to a business group that I’ve paid for a membership for. I just didn’t even think to reach out to them. And then I finally did. I said I really need help on this. I’ve been trying everything trying to figure it out on my own. And they came straight back to me with the answer.
It was interesting how much I tried to figure that out on my own when I could actually reach out and ask for help and receive it.
Also, another yearly membership to a business group I’m part of came up for renewal at the start of this month.
I’m already part of two other programs plus have a coach, so I was thinking about whether I wanted to stay in it or not.
As it got closer to the expiry date, I felt fear pop up that I would miss out on their specific skills.
When I noticed that emotion I thought “What is it worth to have that extra certainty that I can get more help when I’m stuck?”
I remembered something important.
When I wanted to win bodybuilding contests, I worked with people who had won trophies.⠀
When I wanted to earn $10K+ months consistently, I worked with people who had already achieved that income.
If we don’t keep investing in people who have done what we want to do, we won’t keep growing.
What usually happens is that when we don’t know how to do something, we stop doing it. We go and do something else. And there are things that have been holding us back from a lot for a long time because we’ve got stuck.
Whether it’s somewhere in our funnel or somewhere in our sales process. Or maybe it’s something to do with our website or Facebook ad.
I’ve had three people reach out to me this week, and say that they needed feedback. I help people make-over their content and web pages.
One lady needed a website overhaul and a social media strategy and we got that done in 2x 90 minutes sessions.
Another lady reached out to me and said, “I don’t know why I’m not getting clients.” I looked at her branding and it was impeccable. It all looks amazing. But as I started to go through it, I realised that her messaging was not clear. She was trying to reach too many people … and she’s missing them all. I could see exactly what her problem was.
She could have kept churning out content and it wouldn’t have gotten results because she hasn’t stepped back and crafted exactly who her ideal client is and their specific pain points. She was being super vague.
Sometimes because we don’t look beyond ourselves and what we know, we can miss opportunities to grow.
Changing your business and changing your life, it’s always going to be preceded by awareness of something you haven’t seen in yourself up to that point.
You might know what to do, but you haven’t seen how to actually apply it in your business.
A lot of people say to me, “I know what I should be doing. I know that I need to be doing more content… improving my copywriting skills… doing more videos.” But they don’t have the clear steps of exactly what to do, a formula.
YOU OVERCOME FEAR WITH A FORMULA
You overcome fear with a formula when you’ve got the steps and you know how to apply those big picture principles like send emails, or the things that you know that you should be doing in business, but you’re not taking action on. Often, it’s because you haven’t seen exactly what to do and how to apply it to your own personal business.
A lot of us want to transform things in our business but before the transformation, there needs to come a recognition that something’s broken.
And because we can’t see ourselves, we don’t know what we look like to others.
It was interesting when I was doing this website make-over. I was looking at her LinkedIn, Facebook and Instagram, I could see so many things that she was doing, I could see the holes – it’s one of my genius zones or whatever you want to call it. One thing I can say is I can quickly pick up where people are going wrong.
Think about it like this. You eat a salad at one o’clock for lunch at a cafe with some friends. Then you go and get your nails done. Then you have some meetings and go shopping. You get home, let’s say 6pm, you look in the mirror and there’s like a big piece of kale in your teeth.
So between one o’clock and six o’clock you’ve talked to maybe 12 people and you think, “Why did not someone tell me?” You couldn’t see it.
And this is the thing I really want you to get – you cannot change what you cannot see.
I heard about a really influential leader who said, “I want to ask a question of the people that I lead. What’s it like to be on the other side of me?” And that’s a good question.
Have you ever thought about what it’s like to be on the other side of you?
We all have blind spots because we don’t know what it’s like to be on the other side of ourselves. We don’t know what it’s like to deal with us. We don’t know what it’s like to have a conversation with us.
We’ve watched ourselves on video, maybe we see ourselves in the mirror, but we actually don’t know what it’s like to be our friend or our coach.
One of my Inner Circle clients is a Parenting Coach. She helps parents with big picture parenting and her and I were chatting about the fact that a lot of parents don’t have a plan for their parenting.
And so they might say, “Oh well, I’m a great parent.” But how do they know? They’ve never parented yourself.
Or, they might say, “My marriage is good”, but how do they know? They’ve not been married to themselves.
So if you’re going to transform your business you need to see things differently from how you see them now. How you see yourself now is not how other people see yourself.
Think about this: every moment of every day, our brain gets bombarded with information which we process, and this becomes our perception and our experience.
I remember learning in my NLP training that we have coming into our system, approximately 11 million bits of information per second. I just couldn’t get my head around that. I don’t know if you can even try and fathom 11 million bits of information. But as a processing unit our brain can only process around 126 bits of information.
So, we’ve got 11 million bits coming in. Our brain can only process 126. So how do we decide which bits to pick?
Imagine a big pile of 11 million matches. I can’t even fathom that, but imagine there is a big field full of 11 million matches, and your brain, in a second or millisecond pulls out just 126. Think about how many are left … 10,999,874 bits of information are left that your brain didn’t pull out.
If I pulled out my 126 matches, they’re going to be different bits of information based on our beliefs and experiences, our upbringing, our filters our perception of reality, what’s important to us, etc. That’s why when you buy a nice top, you begin to see that top everywhere in the shops.
So the odds are you’re going to pick up different bits of information to someone else.
So when you think about how much you’re missing out, how much you’re not seeing and how much you’re not experiencing, it’s crucial as business owners, that you know the task to pull out that you could be doing in business, which are going to have the greatest impact.
We need to know the tasks that are going to have the greatest impact and we can’t usually see that the challenges ourselves. We need someone else from the outside to actually show them to us.
How do we differentiate the test of high impact and low impact? Well, the first thing we need to do is we need to decide what impact means. You may want to base your impact on your monthly or quarterly income goal.
So, determine which tasks in your business, of the hundreds of things that you could be doing, are going to bring the most in income.
Some people think it’s either increasing their income or it’s helping people. They actually go together. You can’t increase your income without helping people.
And if you’re charging what you’re worth, you can’t help people without increasing your income. They go together too, because business is about providing value. If what you do genuinely improves the quality of someone’s life, then the more impact you make, the more income you receive because they really do go together.
So there’s nothing wrong with having income as a priority, because that’s a direct reflection of how many people you’re serving, and helping.
It’s also important that if income is a priority, that marketing and sales are the most important activities you can be doing.
And by marketing, I don’t mean making your brand colours pretty. I don’t mean fluffing about on Canva, lining up every photo. I don’t mean writing a blog for three hours so only your Mum and your best friend read it ,but not actually driving any traffic to it. Those are not impact-driven activities.
We can all get stuck in those things because the brain loves the path of least resistance.
So often those 126 bits of information that are picked from the 11 million bits are the easy things, the safe things, the comfortable things. But if you’re not good at sales and marketing, the priority is skill acquisition on those two things – improving your marketing and sales skills has to become a top priority until you’re getting a return on your investment of the time that you’re putting in.
The lady that I was working with before was sharing that she is getting a lot of leads coming in so that she actually had to turn her ads off. The problem is she’s not converting them. So I said to her that her priority has to be sales right now as well as sales conversations. She can’t keep pulling people in if she doesn’t know how to convert.
So she needs to stop the marketing and focus on sales.
If you’re not getting any sales, if you look at your calendar right now and you looked at the next week or two, how many sales conversations have you got booked in? If you don’t have enough sales calls booked in in order to meet your monthly income target, then that’s got to be your priority – marketing, client attraction. lead generation.
These have got to be your priority and not the things that are just passive things, but the things that are directly going to lead to people booking into your calendar.
So often, we don’t see this ourselves. We don’t see what we don’t see.
So my question to you is: whose eyes are currently on your business, showing you the most important things to do?
Because if you’re not experienced in business, or you haven’t hit 10k months consistently, for example, do you want the opinion of friends around your business? Or do you want people who have successfully done what you want to do looking at your business.
I’m sure you’ve done business courses before. But if your business is not where you want it to be, it’s not just that you’re not applying what you’ve learned.
Here’s the distinction.
People think I learned all this stuff, I’m just not doing it. That’s not it. The reason you’re not where you want to be is you don’t know exactly how to apply it to your business right now. You don’t know the next steps, because otherwise you’d be doing them. So there is something missing.
And if you’re not levelling up, you don’t know the exact steps to take that are going to make the most impact and that are going to give you the results that you want.
There’s a quote that I love that says, “We can’t see the picture when we’re inside the frame.”
We can’t see that kale in our teeth when we’re looking at someone else.
So the most important thing you can do this week to level up your business is to get an expert perspective, to get someone’s eyes on your business. It’s the fastest thing if you think about it. Businesses scale up fast because they have strapped themselves to a fast moving vehicle.
Someone who knows what they’re doing or a company that knows what they’re doing. They’re not reinventing the wheel and trying to figure it all out themselves. And that’s how you grow your business and scale your business fast!
So if you’re stuck in your business, right now, the way to speed it up is to reach out to someone who can help you with that thing that you’re stuck on, the most impactful thing related to your most impactful goal. And whether that’s an income goal, or an impact goal, or both.
What’s essential for leveling up is to get someone’s eyes on your business that has done what you need to do. It’s called ‘Standing on the Shoulders of Giants’.
I had a cassette series when I was a teenager called ‘Standing on the Shoulders of Giants’. Did you have that? It was of Les Brown and some other motivational speakers. I remember that concept just clicking with me. This made me think if someone else has done it, then I can do it too.
But I need help. I can’t just try and figure it out myself. So I’ve invested around $145,000 now on education, and that is the single most thing that’s given me success. There’s no way that I’d be full-time, earning six figures a year in my business if I hadn’t have reached out and got expert help directly on my business.
So if you want to level up your business to $10K a month or more, not just as a one-off, but consistently, there’s a strategy to that. But you can’t learn that strategy if no one’s ever showing you exactly what to do.
It requires a willingness to get an expert’s perspective on your business, because your business is unique. And once you know the strategy, you stop wondering where your clients are going to come from, and you start getting predictable results, which is what we need in business. We don’t want to just be trialing things all the time and of course, there are going to be things that don’t work.
There are always risks in business of things that don’t work, but why not get a strategy that you know someone else has used over and over with many people and it works.
When you have a strategy that works, and it’s reliable, and you can trust in it, it becomes a repeatable system and you don’t have to keep trying all these different things.
If you’re not in Sydney and you want to get expert eyes on your business this week to move past your business problems, email me and we’ll arrange a time to chat.
And if you are in Sydney, and if you want to level up your business, I’ve gotten together with one of my business masterminds, (which we call ourselves the ‘Success Inner Circle’) and we’ve decided to create an event teaching the strategy.
Together we’ve delivered over 8,500 coaching sessions between us and we’ve run over 300 events between us. So we know how to attract clients consistently based on our experience. We’ve designed an exact action plan that you can use to scale your business systematically.
We’re running an event on the 19th of June sharing how you can sign up your ideal clients consistently with a proven, reliable system.
Click the link here to find out more.
We’re going to be showing you how to get the right clients into your business using the right language – making sure that your messaging is correct, making sure that you’re speaking to the subconscious mind, which is the most powerful way that people make decisions.
We’re going to guide you through a step-by-step process that you can use straight away so you will know exactly what to do after the event.
We’re also not selling anything. It’s no fluff, there’s no hype. We’re just sharing pure, valuable content all day.
Check out the upcoming event in Sydney here, seats are filling up fast!
I’d love to see you there!