I have a question for you.
When was the last time that you sat down and planned out a clear game plan to bring in consistent clients every single month?
If you haven’t done it for a while, you’re not alone.
It’s not always easy to step back and move from working IN your business to actually working ON your business, from a strategic point of view.
In business, there are literally hundreds, if not thousands of things that we could be doing right now, in order to grow.
Like Blogging, Podcasting, Clubhouse, Google SEO, Facebook ads, YouTube videos, Instagram Reels…
We could be doing joint ventures, email nurture sequences, crafting great sales pages, DM strategies… the list is endless!
To grow our business, it’s crucial that we are in action. But how do we actually decide WHAT action to take… when there are SOOO many options of what we could be doing in our business?
Can you relate to this? You wake up in the morning, you’ve got a huge ‘to do’ list…
…you get caught up in life and appointments and next minute the sun is setting, and you realise that you haven’t posted on social that day.
And now you’ve got to go pick up your kids or meet your friends.
Maybe you’ve also got a side hustle, also known as your job (I call jobs ‘side hustles’ because they’re not the main thing 😉
Add to it your social life, and your family, hobbies, and everything else you want to be doing…
You just want to know how to make it all work to get your business delivering consistent results for you.
After being in business for the last 18 years now and trying so many things, I’ve discovered there are really just FIVE things that you need to focus on to grow your business to 10K+ months consistently.
It wasn’t until I did these things and looked back to reverse engineer it to see “Oh, that’s what I did to get there.”
The sooner you learn them, the sooner you’ll be able to implement and get better at them!
Here are FIVE things you need to grow your business to 10K+ months consistently.
1. Accelerated Attraction Strategy
The first thing you need to grow your business to 10k+ months consistently is what I call an ‘Accelerated Attraction Strategy’.
Attraction is the very first step to building awareness of your business – getting visibility onto what it is you do. So you need a strategy to attract the right people consistently.
Not just as a one-off, for example like one video on your website or one post on your Facebook page, but a consistent strategy that you’re out-working every single week.
And the most important thing about your strategy is that you have clarity on three things.
a. The Big Problem That You’re Solving
The first thing that you need clarity on is the big problem that you’re solving. What is that one big problem that people will pay you to solve?
A lot of entrepreneurs jump in and they start posting content straight away until they’ve got that clarity.
b. The Ideal People That You’re Serving
The second thing that you need to know is who are the ideal people that you’re serving. Who is that select group of people?
It’s not everyone. It’s not even women in Australia, aged 30 to 50. It’s not that.
It’s who are the exact people that you’re serving in terms of the unique problems that you can solve, and then it’s who of those people who will pay for your services.
c. Your Point of Difference
The third thing you need clarity on is your point of difference.
How are you going to stand out?
If you’re a health coach, what makes you different from all the other health coaches?
You need clarity on the problem, the people, and the point of difference.
A lot of clarity comes when you’re moving and on your way.
Clarity doesn’t come when you’re stuck and not putting yourself out there.
You need to have as many conversations as you can and start looking for the patterns.
This is how I did it. I did lots and lots of conversations with people and I realised what I was good at.
I didn’t realise until I actually started working with people and coaching them, what some of my unique gifts were.
Do you know what your unique point of difference or your brilliance is?
A lot of people say they don’t know so if you’re not sure, start working with people. Then you’ll see that you’re actually quite good at that. I thought everyone could do that but actually no, that’s not true. Not everyone can do that.
They call it ‘unconscious competence’ where you’re really good at something and you don’t realise it’s actually something that you’re really masterful at.
I didn’t realise that I was actually really good at copywriting and helping people with the actual structure of their writing, and I was good at seeing the things that people needed from a strategic point of view – seeing the gap seeing the holes.
So that point of difference comes along the way.
However, you don’t want to just jump into doing five posts a week if you haven’t really nailed down those things that could actually push away the people that you’re trying to attract.
2. Compelling Content Formula
The second thing you need is a Compelling Content Formula.
You can have an INCREDIBLE program or service, but without compelling content, it’s like having a Porsche but leaving it in your garage. You won’t get far.
There are two ways that we can do content – either written or spoken.
What I recommend to all of my clients is that you have a combination of written and spoken content.
Then you need a strategy and a structure.
Firstly you need an overarching strategy – knowing “this is what I do on a weekly basis for my content.” – the types of videos, the types of posts, you’re going to do, like one Facebook Live video a week and then maybe turn it into a blog post, leveraging that content, sending an email once or twice a week, for example. That’s your strategy.
Your structure is what actually goes into that video or that post.
It’s really important that you don’t just write ‘how-to’ content, just telling people what to do but don’t actually inspire action. Your posts, every piece of content that goes out should inspire some type of action.
It should talk about a pain point that someone’s going through so it’s not just telling someone what to do, it’s influencing them to want to change.
When you take the time to educate your clients, it can really dramatically shift things. Because quality clients need to be educated, they need to understand why you are different in terms of the result you can offer.
3. A Profitable Presentation
The third thing you need is a profitable presentation.
This could be a live video, it could be a video training, a pre-recorded video, it could be an event, even an online event like a webinar or it could be a workshop but you need some way that you can present what it is you do.
Written content is important but reading content on its own, like blogs, emails, social media captions, all of that is never really enough to attract clients consistently.
So written content alone doesn’t usually inspire or influence someone to actually make a significant purchase decision unless you’re doing a really low ticket offer like a $7 or $47, or a $97 offer. Usually written content isn’t enough to actually get someone over the line unless you’re really brilliant marketer, a really great copywriter, and really great writer.
Let’s be real, how many people have transferred money into your bank account because they’ve read one of your posts or because they’ve read one of your blogs? The reality is, it’s not a reliable enough strategy to consistently have a pipeline of clients coming in.
If we want people to trust us, we need time with them. In order to get trust, it takes time. Think about a relationship, you’re not going to jump into a committed relationship until you’ve had enough time with that person.
So in order to build trust, we need to ask for people’s time, however long it takes for them to go from what we call ‘cold to sold’. It’s very rarely from cold straight to sold. They need time in between.
And the reason people give us time is because we educate them.
There’s a great book called “Oversubscribed” by Daniel Priestley. He talks about a study that showed that people need about seven hours of time with us before they make a significant buying decision. Seven hours. It’s interesting, isn’t it.
And if you think about how many social media posts they need to read in order to make a significant brand decision, that’s a lot!
I compare it to doing one pushup every day. You could do one pushup every day for 30 days but you’re probably not going to get a significant result.
Or you could do one event, let’s say a seven-hour workshop, and in that one event you’ve got all those seven hours all at once – which is why events are one of my favorite strategies.
Even like the 60 minute event. You could never get a 60 minute time with someone on social media. It’s so hard to do that. Some people do that on a Facebook Live if they really, really engaging but it’s very rare.
So an online event where people actually register for it, I compare it to busking versus having a concert. You can walk past a busker and say, “Hey, that looks cool”, and just have a little nosy or stand there and watch them for a while but then you just wander on.
That’s what it’s like on social media – it’s a scroll fest, but when someone registers and comes in and hears your presentation it’s such a win-win scenario. You’re giving them your time and your education, and they’re giving you their trust.
So written content and a presentation is the most potent combination to attract clients.
It helps you build authority, it helps you build trust, it helps you to be able to overcome people’s false beliefs, and it inspires action. It’s super leveraged.
4. An Automated Funnel
Number four is an Automated Funnel.
In business, there are two distinct paths.
One path is the path where you keep letting your business rule you and you work manually. You just keep up as best as you can with that never-ending ‘to do’ list … and anyone can do that.
Or, you can choose a second path which is the path of building an asset. This is when you bring automation into your business.
And this is what so many of your competitors are not willing to do because it takes some thought. It’s not the easiest road.
Les Brown says, “The hard road gets easy and the easy road gets hard.”
The easy road is like, “I’ll just show up and just randomly post and just post when I feel super inspired.” And, “Hey, just contact me if you want to work with me.”
There’s no system, there’s no structure, there’s no automation.
But one of the most powerful ways to succeed is to look at the places your competitors aren’t willing to go and this path, yes, it takes some work, it takes some thought takes some energy but if it’s easy for you to do, it’s easy for your competitors to do.
And I was talking to someone about it today actually saying, “I like the challenge. I like that it’s hard to kind of break my brain to come up with a great piece of content or great video idea” because this is what so many people aren’t willing to do.
A lot of business owners start out and they’re running their business manually because they want to get going and they want to focus on sales, but then they attempt to just keep doing this manual, old school way of doing things where there’s no system, there’s no automation.
All it takes is what I call an ‘adoption of automation’.
I’m not saying you have to have everything automated because there are elements of manual things that we do in our business. But
if you can work on getting the funnels in place and stop running your business, trying to figure it all out, that’s quite an old school process.
You’ve got to decide, the technology’s there for things to be more automated, to look after people so that they’re not falling through the gaps and so that they get an email nurture sequence to then move through my funnel elegantly. This way I’m building my list, I’m building an asset and it’s not just random.
Very few people do this well.
However, you can decide that you’re going to build more of a scalable asset and you can make a heck of a lot of income, without doing a heck of a lot of work. You don’t need to do so much work on an ongoing basis, you just need to do the work once and it’s done.
It does take some energy to learn it. I needed to learn the skills. It took me a few weeks to learn it but even if it took me six months, I’d still do it because now I get to benefit from a funnel that I created years ago and I’m still benefiting from it.
You do it once and it’s done.
Funnels have been such a game-changer in my business. Having a funnel in place would generate that consistent flow of leads into your business and when you get it right, it can really change everything for you.
Right now, just in your mind, stop for a second and think about what it would be like to have a 24/7 marketing machine working for you. You don’t have to do that hustle.
It’s a real game-changer.
There’s great power in having an automated funnel.
They’re so powerful because they elegantly bring people in so that when you get on the sales calls, it doesn’t feel salesy. It doesn’t even feel like a sales conversation. It just feels like people are excited and ready to work with you because they’ve been educated and they’ve been looked after, every step of the way.
5. A High-Performance Mindset
The fifth thing that you need to grow your business to 10k months or more consistently is a High-Performance Mindset.
There’s a mindset when you’re earning 1k or less per month, or when you’re in a startup compared to when you’re earning 10k or more per month.
There are some key differences so I’m going to give you just three of them here.
a. Improving Your Craft
The first one is when you’re at that lower level, there’s a real focus on improving your craft. So I may need to do another certification or to get better at coaching or adding hypnotherapy or NLP to my services, or adding other skills.
A lot of service-based entrepreneurs and coaches want to uplevel their craft, so they’re getting good at what they do but actually, they’re already good enough at what they do. What they’re lacking is actually the business skills – the sales and the marketing side of the business.
So that’s a real shift in mindset by saying, “I’m good enough right now to position myself as an expert. It doesn’t mean I have to be perfect or the best, it just means that I have to have a unique point of difference”, which you already do – you’re different than other people just by being you.
b. Overcome the Fear of What People Think
The second distinction between the 1k or less mindset and the 10k mindset is that when you’re first setting up, there’s a real thing about playing it safe and not putting yourself out there as much. But when you realise that in order to scale your business, you have to get out there more and you have to take more risks.
You have to overcome the fear of what people think and that requires a level of vulnerability, of showing up, of getting on video, and taking a risk to maybe run an event while thinking, “Well, I don’t know if people are going to come or not, but I’m going to do it anyway and I’m going to get people there. I’m going to use my influence skills to invite people.”
There’s a whole strategy around that I teach about how to actually get people in and I’ve never had anyone that I’ve worked with run an event where people haven’t come. They’ve always been able to get people there when they follow the strategy that I teach.
It’s really that shift from playing it small, being timid, being quite passive, just hoping people come to you, and actually stepping up and being willing to take risks.
c. An Abundance Mindset
The third mindset shift is when you’re first starting out, or when you’re stuck at that 1k or 2k month levels, and it’s not having the confidence to really solve a clear problem, and trying to be everything to everyone.
It’s really a mindset shift of abundance that there are enough people.
So it’s stepping across to positioning yourself as the authority, as the expert, and having that abundance mindset.
There’s a lot of money mindset things that need to happen to transition and actually feel like you’re worthy of charging what you’re worth.
I had to go through a lot of money mindset coaching myself, and really diving deep into what I believed in from my childhood and the way I was brought up in order to step into being a six-figure business owner.
So I have a question for you. How would you feel having a day to work on your business and learn exactly how to do all of this?
If you’re in Sydney, this event is unpacking each of these five things, telling you exactly what to do so that you can have a consistent pipeline in order to enable you to get to that 10k mark consistently. You will know exactly what to do by the end of this event.
If you’re not in Sydney, we are going to be running an online version soon so stay tuned for that.
If you are in Sydney and you are free on Saturday (19th June), we’re taking a whole day to dive deep into how to do these things because it is very hard to do it just after watching one video.
You’ll walk away knowing how to apply each of the five steps to your business.
We’ll show you how to
Create an Accelerated Attraction Strategy,
Structure your content using a Compelling Content Formula
Create a Profit Presentation
Set up Automated Funnels so you’ve got that 24/7 client attraction machine
and how to overcome those money mindset blocks and move into having those keys of a high-performance abundance mindset.
You’ll also get the support of three experts and a really cool community!
I’ve seen the list of who’s coming and there are really great people that you’ll get to meet!
Keep showing up. Keep sharing your brilliance with the world.
Even if you have doubts, even if you have fears, it’s totally normal.
Keep showing up anyway because the clarity comes when you’re moving – not when you’re staying stuck.
The world needs YOU!