A lot of people think that growing your business faster means…
being way busier…
creating more content…
starting at 6am, finishing at midnight…
A lot of businesses fail because people get burned out.
They get overwhelmed, they lose momentum because they’re not growing, they’re doing everything they know how to do, and it’s really frustrating.
Over the last five years helping business owners to grow their business, I’ve discovered something important.
Instead of doing more, you need to be super focused on doing the right things.
I’m going to give you some things here that you can do to multiply your success without adding a whole lot of time.
People get stuck in endless research and trying too many new things, which creates resentment and burnout.
What they don’t realise, is we need to build sustainably by doubling down on what’s working and doing it better, rather than addition.
Successful entrepreneurs have discovered they can achieve a whole lot more by actually doing less. But it requires a specific approach to managing your time and eliminating tasks that don’t lead to great results.
You need to rise up and look at the business from a higher view in the ‘clouds’ and stop getting stuck in the ‘weeds’.
Some people might think that in order to double their income, they need to double their working hours, but that’s not how to do it. If you want to get a consistent $10,000 a month, you don’t have to necessarily do more.
Instead, you need to choose a few strategies that are working and go deeper with them.
It’s about doing the right things properly. It’s about levelling up.
If your business isn’t growing at the moment, it’s because there are gaps in your skills or knowledge.
And you need to uplevel the area that you are lacking in, either your mindset, skills or knowledge.
I’ve had people say to me that they know what they should be doing, but don’t do it. If that’s the case, there’s a gap in your mindset.
One way you can save time is to automate.
There are 4 ways to automating your business. I call it the CIAO model.
C – Create Something
The first step is to create something and release it. Test it and get feedback. Make sure it’s valuable and helpful to your ideal clients.
I – Improve It
Once you’ve created it, then up-level it. For example, for a webinar it could be tweaking your slides, changing the order of your content, having a clearer or more valuable offer. You may do this multiple times.
You don’t want to automate something until you’ve refined it. You get better and better, you test it in the marketplace and make sure people want it and like it.
A – Automate It
Once you’ve improved it and you’re happy with it, you can automate it. You put it into a system.
For example, with a webinar, you would create a funnel that looks like this
Step 1. Opt-in page explaining the benefits of a webinar
2. Broadcast room where people watch the evergreen webinar
3. Sign-up page to your offer.
This is how you automate that whole sequence.
This is just one example of automation.
O – Outsource It
Once it’s automated, you can then outsource it.
It’s important that you have a thorough understanding of your product and the processes of automation before you outsource it to someone.
This is just one example of how to free up more time in your business so you can multiply your income without doing more.
The CIAO method is a simple 4-step model that you can use in all areas of your business in order to multiply.
It’s really important in your business that you maintain control, that you know how to tweak things in your business before you outsource them. It’s key that you learn marketing yourself and not just pass it on to someone else.
I know someone who paid $5000 for someone to do marketing for them, but they had no control. Communication was really bad between this person and the person they had paid to do the marketing, so there was a great deal of frustration.
If your business isn’t growing, it’s time to look at how you’re doing things, not just what you’re doing.
Just because you’ve created a system like posting twice a week, or you send an email once a week, or you write a blog once a week, it doesn’t mean that’s all the work done. You need to keep up-levelling and improving the way you do each of these things.
To level up in your business, it means looking at your business as a pipeline and finding the leakages where things are draining out.
You then need to ask yourself how you will plug those gaps so you have a steady stream of consistent clients who are really well nurtured and looked after, and who get great results. People who get great transformations then refer their friends.
4 Things To Level Up In Your Business
There are 4 things I recommend that you level up in your business. To level up, you don’t need to just add more products, or create other things. More often it’s about up-levelling the quality of what you’re doing. Every single area of your business can be tweaked which can multiply your results.
There are 4 main things that I recommend you consider when you want to uplevel your business.
1 – Level Up Your Strategies
If you’ve been using the same strategies and you’re not growing, then you need to do something different. As Einstein said the definition of insanity is doing the same thing and expecting a different result.
If you’re writing blogs, posting on social media
If you’ve been sending out an email with your blog every single week, and you’re still not getting clients, then you might need to uplevel that strategy. You either need to improve your writing so that your writing is more engaging. Or you might need to uplevel your copywriting skills.
If your social media posts aren’t really getting engagement, they’re not getting people to actually book into your calendar, for example, or to click through to your landing page, then you need to uplevel your content skills.
If you’re sending out emails every week, but you’re not getting many people opening them, you need to uplevel your ability to create good subject lines and great content that gets click-throughs.
Ultimately, you’re not going to get people book into your calendar or have people come into your landing pages and order forms if your copy is not attracting people, so it’s super important that you uplevel your strategy.
2 – Level Up Your Skills
The second thing to look at is to uplevel your skills.
If you’re regularly posting on social media and sending emails but not getting people book in for calls, you may need to up-level your skill of inspiring someone to take action.
It’s one thing to share content, another to inspire someone to take action and make decisions. Inspiring someone to take action is about how you craft your language.
Or maybe you’re good at getting people to book into your strategy sessions but you find it hard to convert them into paying clients. So then your influence skills are needing to be levelled up.
Any time that your business isn’t growing, it’s time to look at your skills such as copywriting, marketing, sales, presenting, technology and automation. All of these skills need to be up-levelled to increase your income.
The best part is they all can be learned. All skills are learnable and anyone can learn them.
3 – Level Up Systems
You also want to look at your systems. Let’s say you’re sending manual emails, you might want to change from manual emails to automated emails. If this is the case, you need to learn email automation.
Or you might change from using more of a beginner website like Wix or Squarespace, and upgrade it to WordPress.
You might be chasing people via email or sending invoices manually, and you actually want to go from manual, clunky old-school, to actually automating that whole process, so you need to learn these skills.
Then you can remove yourself more from those things and actually focus on what you’re really good at. Successful business owners spend their time in their genius zone.
You have unique brilliance that you’re really good at. And the more time you spend in that genius zone, the more money you’re going to make. You can outsource things you’re doing that other people can be doing.
I’ve got 3 assistants and they do tasks that free up time to be doing things that only I can do in my business, like content creation and videos and creating automated funnels.
You always want to be thinking if someone else can be doing the task you’re doing.
What systems can you put in place to free up your time so that you can multiply your income?
A lot of entrepreneurs spend their time posting so much content that just leads nowhere. And they don’t have a systemised funnel in their business.
A lot of what people do can be done in a more automated way.
4 – Uplevel Your Support
There’s nothing more valuable in business than having the support of a community around you who will hold you to a higher standard.
A supportive coach and community can give you clarity, direction, feedback, and accountability.
Accountability is the number 1 thing that’s helped me grow my business. Without having support and guidance from people who’ve achieved what I wanted to achieve, I wouldn’t have been able to build a six-figure income and help the amount of people I have.
If you don’t immerse yourself in an environment of growth, with expert eyes looking over your business, it’s so hard to grow.
I never launch anything without having people look over it and give me feedback.
I love what Eric Schmidt, the Google CEO says, and that is that the one thing that people are never good at, is seeing themselves as other people see them.
You can’t see the whole picture when you’re inside the frame. So support gives you that perspective, which ultimately gives you that acceleration.
Successful business owners multiply their income by up-levelling their strategies, skills, systems, and support.
Are you ready to level up in your business and attract more people who want to invest in your services?
Do you want to get answers to questions and increase your finances, fulfilment and freedom in your life?
If you’re a business owner in Sydney, I’m super excited to share an event that I’m running with two other speakers, Gez Perez and Mark Flores to bring you the Level Up event.
We decided we wanted to run a 1-day event that is just giving away pure value all day, we’re not selling anything. We know that it’s really hard to up-level on your own.
This event is for you if you want to build a pipeline of consistent, ideal clients and scale your business up to 10k months consistently. It’s designed to take you out of a plateau and get you momentum again.
If you want to become a sought-after trusted leader or expert in your industry, it’s not about spending more time hustling.
It’s about your willingness to follow a proven step-by-step process that works.
When you’ve got the right systems, you can breathe, because the systems are doing the work for you, as opposed to you trying to do it all yourself, and getting overwhelmed and burned out.
If you want clarity, direction, and the exact steps to take in your business, and if you’re ready to scale up to $10K+ months consistently, and want to connect with entrepreneurs and other like-minded people, this is for you.
We’d love to see you there!