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April 30, 2020 by katmillar Leave a Comment

7 Reasons Why Coaches Struggle To Sign Up Clients

The restrictions might be starting to lift, however, the financial crisis could keep going for some time.

I believe that in this time in history, it is more crucial than ever to be able to sell our services.

Selling is the #1 way that we keep our businesses afloat.

Selling helps people to improve their lives. It enables people to get more of what they want.

It’s an incredible feeling if you are offering something to someone who is going to benefit and get a result that transforms their life.

Yet so many business owners avoid learning sales skills.

I believe that more than ever, it’s a time for us to serve people and make offers to people who need help.

Selling is not about convincing someone or changing someone’s mind. It’s about having good conversations and seeing if you’re the right match to work together.

Sales is the #1 way to increase the numbers in your bank account, which is going to give you more freedom and more choice in your life.

And the best part is that we get to do it while doing what we love and helping people!

Here are seven reasons most coaches struggle to sell their services…

Number 1 – Asking too few questions

Effective sales conversations come from asking effective questions. Unfortunately people have negative associations with sales. Effective selling is about asking effective questions. I call them power questions.

These questions open up your potential clients’ minds ways to overcome their limiting beliefs about themselves, about you and about what you’re offering.

Effective questions, help the person to come to the realisation themselves that they actually need, what it is that you’re offering.

We need to spend at least 70% of the conversation asking questions. This is not interrogating, but asking elegant questions.

Some examples of effective sale questions are:

  • Tell me what your life would be like if you solved this problem?
  • Tell me what it’s costing you to not have this problem solved?
  • How is it affecting you?
  • Why is it important to you to solve this?
  • How is this affecting your family, relationships and health?
  • If you could change, what would be your ultimate result?
  • What have you tried in the past, and what has worked for you?
  • What hasn’t worked for you?

By asking these questions, you’re really digging in and getting to know the person to find out if they’re a match for you and to see if that person really wants to buy what you have to offer.

Number 2 – Talking Too Much or Too Little

If people who are selling to me talk too much, it makes me want to get out of the conversation. Talking too much can kill a sale for you.

No matter how good your product and offer is, talking too much doesn’t give the person you are talking to time to evaluate their own needs.

I understand that we often talk too much because we are nervous and to fill the air. There is value in allowing breathing space for people to contemplate their needs.

Now talking too little can also kill a sale. If a salesperson is not talking much, it makes me question what they are not telling me and why!

Both talking too much and too little lead back to the base of using a sales call as an opportunity to build a relationship with a potential client.

Remember that relationships go two ways. Asking the right questions and listening to needs helps you both work out if you are a match to work together.

Number 3 – Coming Across Too Strong

There’s a concept that I teach called strength and warmth. Strength and warmth is the spectrum of how we need both sides to be compelling and influential.

There’s a great book called Compelling People. In this book, they studied influential people and found they had a really good balance between strength and warmth.

There’s a sweet spot in the middle of being both strong and warm. By strong I mean you are quite direct and confident. You’re telling the person that you can absolutely help them, you’re giving them lots of assurance. People respect it and feel safe.

You tip over too much to one end of the spectrum and it can come across very forceful and almost rude. Most of us are actually scared of coming across like that. And so, for most of you, I imagine that you’re not strong enough.

Number 4 – Coming Across Too Soft

The fourth reason that coaches don’t sign up clients is coming across too soft. If you go too much on the warm end of the spectrum you can come across quite fluffy and apologetic. As soon as there’s any sign that a person might throw an objection out at you, you accept it, because you’re scared of rejection.

So instead of having an open authentic conversation, you end up just being really fluffy and avoiding it. We need to be strong and we need to kind to help people through their limiting beliefs and rejections.

Building good rapport with the person is crucial. You can say something like, ‘I can feel that this really seems like a problem for you.’ ‘What other options do you have if you don’t go here?’ Help people solve their problem rather than just running as soon as there’s any sign of any doubt.

So don’t be too strong, and forceful and blunt and direct and don’t be too soft. Find that nice sweet spot in the middle where you’re having a genuine human conversation with another person to see if you’re a match.

Number 5 – You’re Too Expensive

Many people try and go quite high in their charging before actually testing the market. They put their price too high before they’ve actually got the experience.

Make sure that if you’re not signing up any paid clients, you might need to drop your price to get some results and some great runs on the board. If you’ve not got testimonials to back your service, then you’re going to struggle to sell yourself at a higher price.

Build up your client base and build your testimonials. Testimonials of your clients’ transformations are essential for your business. This may mean doing some free coaching sessions in return for a testimonial and to build up your experience.

Number 6 – You’re Too Cheap

You’ve got to be in the middle- not too expensive and not too cheap. If you haven’t had any paid clients yet, you might give a discount for the first three clients in return for a testimonial.

If you’ve been coaching for ages and you’ve got clients already, then this is different, but when you’re starting out, it’s really important that you get results and transformations.  Then you can do things like webinars because you can only to webinars if you’ve had results for people.

If you feel that you’re a bit resentful when you tell people your price and if you feel like you’ve dropped the price because you are desperate for sales, then you may well need to increase your price.

People won’t value you if you’ve priced your service too cheaply.  The biggest investment I’ve made into my business was a $17,000 business course.  Because I had invested, I turned up and did the work.

If you are too cheap, people will just think that you’re not good, so please don’t undersell yourself!

Number 7 – Having Too Little Confidence

When we gain confidence to charge what we’re worth, we can have great conversations with people and we can confidently communicate our value.

When we truly know that we’re providing great value to someone and getting them results, it helps build our confidence. I’m working with clients, every single day. Last week I had 18 clients and this week I’ve worked with 27 clients and I’m getting them results.

I’m giving people value and helping them and this gives me a lot of confidence. So you’ve got to be good at what you do and you’ve got to be able to communicate what you do well and with confidence.

To gain confidence you need to do lots of practice sessions. I’ve literally given hundreds of free coaching sessions to people and it built up my practice and it also built my confidence in selling and making offers.

The next thing with confidence is making sure that you’re speaking to the right person. It’s very hard to sell to someone who genuinely doesn’t need what you’ve got. I try and prequalify people beforehand through a questionnaire.

Only work with committed people because your reputation is valuable. Your reputation and brand is more important than money.

Make sure that you’re only having sales conversations with people who you know you can definitely get a transformation and results for. That is going to build your confidence.

If you want to know the best way to sell during these current times, I recently ran a FREE 90-minute masterclass called ‘Selling Equals Service’

It was a powerful session and I received lots of great feedback afterwards.

I talked through 5 keys to effective selling and shared a 6-step VALUES based selling framework that I personally use and share with my clients.

In case you missed it, I’ve created a replay which is now available for the next 48 hours. ?

? Grab Your Free Access Here

P.S. The content is a game-changer if you want to sign up your ideal paying clients, so don’t procrastinate – take action and watch it today before it comes down!

Enjoy!

Kat

 

Filed Under: Blog Tagged With: Amplify Your Influence, Business, Business coach, Business growth, Client Attraction, Coach, Coaching, Entrepreneur, Entrepreneur mindset, Entrepreneurship, goals, sales, Selling, strategy, Success

April 2, 2020 by katmillar Leave a Comment

The #1 Tool You Need To Attract Clients Online

Hey friends,

In this video and article, I share 3 opportunity blockers that may be hindering your business growth.

I also share 3 super-slow ways to get clients online (what NOT to do),

and 3 super-charged ways to attract clients online.

Do you want to be one of those people whose business takes off and soars during this season?

Or will you be the one who retreats and gives up?

We are living in very unusual times. If you want to not only survive in these challenging days, but thrive, I invite you to be open to the new opportunities around you to grow your business online.

I’m sure you’re here because you want to be one of those people is successful in this period, and really help people and make a difference in this time.

3 Opportunity Blockers

Opportunity blockers are limiting beliefs that we tell ourselves, that block us from progressing. I want to dispel some of the main limiting beliefs that are coming up in people right now.

What I love about times that we’re in like this, is that all our belief systems come to the surface, and if forces us to deal with them.

Number 1 opportunity blocker I’m hearing from people in these changing times, is:

I don’t know enough / I’m not expert enough

that they don’t know enough and they are not experts.  I want you to really challenge your beliefs.

Because of fear of not feeling good enough or not knowing enough, you are missing opportunities. You need to make a decision and say, ‘I’m going to be willing to show up, no matter how I feel.’  Say to yourself, ‘I’m capable. I can handle it and people need help during this time.’

Number 2 opportunity blocker is the belief that:

The market is already too saturated

If you’re a relationship coach, because of web search algorithms, it appears there are relationship coaches everywhere.

The truth is there are more people who need help than there are people who can help them.

So that’s one myth I want to bust!

Number 3 opportunity blocker is the belief that:

No-one is spending money at the moment

…or it’s unethical to sell during this time, or people don’t want to buy at the moment…

How many of you feel that it’s not a good time to ask people for money?

The truth is there are MANY people out there who need your help and encouragement during this season.

You’ve got a tribe of people that you have a specific skill-set, that you can help right now. If you don’t help them, potentially, they will struggle… and so will you!

You are not selling a gimmick, you are genuinely interested in helping people and you have something of value to serve people with. You cannot let the fear of judgement stop you from progressing in your business.

If you stop selling, your business could go under – then you can’t help anybody!

So please keep giving people an opportunity to receive value and help.

3 Super-slow Ways to Get Clients Online – What Not to Do

Here are three super-slow ways to grow your business:

Number 1: Relying on just social media posts to grow your business

Many people have been telling me they’ve been posting and no one is interested. They take it personally, instead of looking at their systems.

It might be that only one area needs tweaking, like their marketing and copywriting. It may be that they are not communicating their value well. The most common thing I see is poor marketing skills. Organic posts are a very slow way to build your business.

Number 2: Relying too much on word of mouth and referrals to get clients

That is like handing your business control over to someone else. If you’re one of those lucky businesses that constantly gets an influx of leads and referrals by word of mouth, then you’re quite rare.

There will come a day that you will need to be more proactive in your marketing, and you cannot just rely on other people to do your marketing for you. Relying on word of mouth is a very slow way to grow your business.

The most important thing is to take control of your marketing. Take the reins and ensure you’ve got online and offline strategies for lead generation.

Also hone your skills in sales, marketing, copywriting and presenting through this downtime. These are timeless skills that can help you future-proof your income.

Number 3: Just sending people to your website

When people aren’t getting the click-throughs to their websites, they think it’s something wrong with them, but it’s actually usually just a traffic problem.

If you’re not getting clients, check that you are giving really great value through all of your content, whether it’s free or paid. But more than likely, you are giving value but people aren’t finding it.

We don’t just want to send people to our website but to landing pages where people can opt-in and you can build your email list and continue to provide value to people and nurture them.

Also, landing pages convert 4-10x higher than a page on your website.

So don’t just rely on your website, which is a super-slow way.

3 Super-charged Ways To Get Clients Online

These are what I call my three secret online marketing weapons.

Number 1: Post regular, educational content targeted to your ideal client

Rather than just posting random things, you want to think about what your ideal client needs to know.

How can you help them actually get a very small result through your content?  Make sure it’s consistent and original, not just reposting other people’s opinions.

Have a voice and post on social media at least three times a week. Once a week post a really good piece of content such as a video blog and ensure it’s directed to your ideal client.

Number 2: Run webinars

Webinars are one of my favourite ways to get clients. Here’s why:

1. They can help you grow your list & get new clients fast

2. You can help more people at once

3. It’s a fast way to get & hold attention

4. There is longer exposure to you, helping people make a significant buying decision

5. Compared to written content or social media, you can more effectively educate, inform, & nurture people

6. They opens new doors of opportunity

7. It’s a great skill to learn that you have for life

Webinars can build your email list and also reach people globally.

They are a very leveraged method to use to grow your business. They are a profitable, scalable asset.

 

Number 3: Create a marketing funnel

This is actually the number 1 tool you need to attract new clients online. A marketing funnel is a series of steps that you put together, to take your ideal clients from being strangers to paid clients.

These could be prospective clients that meet you on social media. You take them through a series of steps to get closer and closer to you, by getting them to opt into something like a freebie.

You will be in multiple people’s funnels at the same time, where you’ve entered your name and your email, in exchange for usually a downloadable item. It could be a webinar or a PDF cheat sheet.

Then on the thank you page, you would up-sell a small product. It could be a one-on-one session with you. This funnel enables you to continue to market to people and to nurture them.

It means that you’ll get unusually consistent lead flow. So, what you want to do is start with one funnel, provide great value and get people coming closer and closer to becoming a paid client.

I’ve got 20 funnels at the moment. There are different funnels out there for different things like webinars

Building these lead generation strategies, you’ve got multiple streams of ways that people can find you and multiple streams of income and cash flow. You are then building a passive or semi-passive income, that is truly an asset.

Tony Robbins has a million people going through this funnel, every single month. Creating funnels are very doable and anyone can do it once they know how.

If I get an idea for something, I can set up a funnel in about an hour. I have full control of my business that means I can go to any country in the world and still receive income.

And you can too.

Want help creating your own funnel to attract more clients?

‪You can book a free 30-minute strategy session here

*First-time sessions

I’ll help you clarity your next steps to building your own, profit-producing marketing funnel, fast.

Looking forward to helping you get more clients online!

Kat

Filed Under: Blog Tagged With: Amplify Your Influence, belief, Business, Business coach, Business growth, Client Attraction, Communication, Funnels, lead generation, marketing, opportunity, strategy, Webinar

March 5, 2020 by katmillar Leave a Comment

3 Things You Need To Know To Stop Being Stuck In Your Business

Are you feeling stuck in your business?

Do you find you’re not moving forward in terms of your growth, revenue or profit?

Perhaps you’re struggling to get more clients.

Or you find yourself procrastinating on those things you’re meant to be doing.

Maybe you’re doing what I call ‘building bridges’…

this is where we start doing something, it gets too hard, so we stop and then start working on something else?

Have you started writing a book, blog, creating a podcast or social media schedule, but hit roadblocks and not finish the tasks you started?

This week, I’ve been working with my client Hilary on her business, in a marathon strategy coaching session of 16 hours over 2.5 days.

We locked ourselves away in a boardroom with no distractions, put the blinkers on and got stuck in and progressing in her business.

We did loads of visioning, planning, strategising, and getting clarity on her identity, goals, ideal week, brand, systems, and marketing.

We got SO MUCH done. In her words “We moved mountains”.

This is the power of focus and having expert eyes on your business to get clarity and direction can lead to transformation and breakthroughs SUPER fast.

It was incredibly powerful, and I’m so looking forward to offering more of these VIP 1-on-1 sessions with more people.

It made me realise… the things she didn’t know clearly – the things that were keeping her stuck are the 3 things that most entrepreneurs need to know.

Here are the 3 things that most entrepreneurs need to know, to become move forward in their business:

1) Know Your Identity

The first key is you need to know your identity.

You may think, ‘But Kat, I know who I am!’

I know you probably have worked on yourself and have a pretty good awareness about who you are.

But you can be in business for many years and still not have crystal clarity on your identity.  This is what was happening with Hilary.

The reason she came to see me and booked out a solid period of time is that she had been running different Facebook groups and Facebook pages. She had a number of different websites, created different kinds of freebies including e-books.

She had so much going on that she felt confused and lacking clarity. What we isolated is that she wasn’t clear on her identity.

She was trying to position herself alongside her partner’s business and she is also a mum. She is a great partner, mother and friend, but she hadn’t found her business persona.

After spending some quality time together, we discovered she had promoted herself with a corporate, professional look, but her personality is all about fun! She was actually sending mixed messages out to the market place.

Knowing your identity and where you fit in the marketplace is essential for your brand positioning. Your identity includes your branding, colours and tonality.

Not knowing your marketplace positioning and identity can leave you chasing in many different directions.

You have to know who your ideal clients are so that you can speak directly to them. Who is your ideal target market? What is your micro-niche? Who do you want to be known as?

When you have specified these things, you then put out content and create videos that target your ideal client.

A lot of business owners are very self-aware. They’ve done a lot of personal development and work on themselves. But they have not done the same development to discover their business identity.

I am very targeted and specific in reaching my target market. I speak primarily on the topic of influence in business.

Under the umbrella of influence, I speak on topics that include sales, marketing, copywriting + content creation, presenting and mindset.

If your business is having an identity crisis (or just needs a refresh) and does not have a clear identity that you are sending out to the marketplace, then your first step to getting unstuck is to determine your business identity.

2) Know Your Values

Knowing your values is incredibly important.

You most likely have done work on these in the past, but have you refreshed them recently? Have you sat down and asked yourself, ‘What is most important to me?’

Our values change over time. What you saw as a top value 5 years ago, may not be your top value or priority now.  For example:  If you are a first-time mum now, then you weren’t a mum 5 years ago.

Therefore, the values that you hold now being a mother are different. Prior to having a child, you may have valued successful corporate achievement, but now you are a new mum, you’ve got a new value that takes precedent over the old value.

Another example is:  5 years ago you may have been focussed on fun and partying. Naturally, as humans, we evolve. You may have had a values shift and now you prioritise your health and diet over fun and partying.

Ask yourself the question like:

‘What is most important to me in life?’

The write a list. It could include things like health, spirituality, faith, exercise, love, connection, achievement, creativity, freedom, adventure etc.

Then rank your list in the order of importance to you.

One of my values is freedom. I have freedom because I don’t have a job, I’m not tied down or committed to anything except what I choose to prioritise. The value of freedom is outworked in my lifestyle, in my diary, in my calendar and in my home.

How much time do you spend on the things you value in the top 5 of your values list?

If you only spend a little bit of time, then perhaps your value for that element is lower than you thought.

Another value that I hold is the value of achievement. If you’ve got certificates and accolades, then maybe achievements and successes are highly valued by you.

Getting clear your values can be a game-changer.

This week with my client, we got out large pieces of paper and we got creative. We started strategising and writing out her vision and values.

One of her primary values was fun and bringing happiness.  We spent time working on how to make her business give her more of her highest values. This way I know that she’ll follow-through.

3) Know Your Strategy

 

Knowing your strategy is key to being successful in business.

You’ve got to have a strategy because otherwise, you’re going to be caught up in distractions and what I call, ‘the shiny object syndrome’.

Defining your strategy helps you be intentional.

You need an overarching strategy for what you’re doing in your business this quarter. Then this overarching strategy is broken down into milestones and clear action steps that you can take.

Using your discipline and willpower helps you overcome shiny distractions. Using a clear strategy helps you remain focussed and intentional.

If you and I were to set a strategy for March, I would ask you, ‘What are your three action steps for this week?’ ‘What are your action steps for tomorrow?’

Having a strategy is like utilising a roadmap. You have your steps clearly defined and know exactly where you are going.

For Hilary, we spent time building a month-by-month strategy for this year. Now she knows precisely the action steps she needs to obtain her goals.

You do the same strategy steps to determine your lead generation strategy, your marketing strategy and your sales process strategy.

Every part of your business needs a strategy. Clearly defined strategies help clear your brain, opening space in your brain to be creative and solution-focused.

Do you need more personalised help getting unstuck in your business?

I’ve opened up some space in my calendar to talk to those of you who need help to get unstuck in their business.

Want help with your biggest business challenge? Like some fresh clarity and direction?

I’d like to invite you to book a free, strategy call with me. Business is too hard to do alone! I’ll help you get moving again.

You can book your free 30-minute strategy session here*

* First-time sessions only

Chat soon,
Kat

P.S. Spaces are limited so grab yours now before they fill up!

Filed Under: Blog Tagged With: Amplify Your Influence, Business, Business coach, Business growth, business strategy, Communication, Entrepreneur, Entrepreneurship, Identity, Influence, Productivity, strategy, stuck, Values

February 13, 2020 by katmillar Leave a Comment

5 Essentials of Influential Social Media Content

Creating consistent content is so important in growing your business.

But to attract your ideal clients, it’s not about just posting any content; it’s about posting influential content.

It’s SO important that your content on social media is influential. You can spend so much time in your content, and if it’s not influential, that time can be wasted.

You could have been investing and doing something more important in your business that was actually going to get you a result.

If you post influential content, you’ll be way more likely to help people to move along with the journey towards you, and have them take that step closer to becoming a paying client.

You want to think about what the purpose of your content is, (rather than just posting for posting sake).

You want to ensure your content is really helpful, relevant and influential, meaning you’re helping people to actually take action to change their life, not just to entertain them.

Recently one of my clients said to me; “Kat, I’m thinking I need to post more funny stuff on my Facebook business page, because the funny stuff gets the most likes.”

I’m not sure if you’ve fallen into that trap before, but likes are not the goal. Getting people to take the next step towards you is the goal – the step towards becoming a paid client.

Be careful not to just chase engagement – in terms of likes, but actually encourage a relationship with that person, inspire that person to become someone to change, and to take action for themselves.

Really the test is: Are people coming through your funnel? Are you getting people off social media and onto your website, onto your landing page and onto your online domain?

Ask yourself; ‘What is going to get people over the line?’ ‘What is actually going to make people want to sign up for you?’

People will sign up with you because you inspired them to want to take action. It’s because you educated them on the importance of taking action, of the cost if they don’t take action and why you’re different. Entertaining them is important. I’m not saying don’t post funny stuff. Use funny stuff as a break from your day, but it doesn’t lead to paid clients.

Paid clients purchase premium products that inform, inspire and educate. The purpose of social media is for potential clients to get to know, like and trust you, so they want to take the journey with you.

We need to make influential social media content that brings our clients across the line.

Here are 5 Essentials of Influential Social Media Content:

1) Design the Purpose of Your Post First

Decide prior to commencing your post what the purpose of your post is. Use strategy and intentionality when developing your social media posts. Think through what will lead to bringing money into your bank account.

Remember as a business owner if money is not going into your bank account consistently to cover your lifestyle and bills, you will always be stuck in a job, working for someone else.

If you really want to be an entrepreneur and get money into your bank account from working with people, you’ve got to think about the journey your potential clients will take to get there.

Usually, a future client’s journey starts with interacting with your social media post. That post leads them along the journey to become a paid client.

Be helpful, relevant and have a purpose and reason for your post. Building rapport, connection and trust with your future client is the beginning of their journey with you. A piece of content might be made to overcome a specific objection a client had. It might be to show a little bit more about your story, so they relate to you a little bit more.

It might be to showcase how you can help them by telling an example of a great story that you’ve had with a client, a case study or something that happened to you that week that was an excellent lesson. The lesson should help them to take more action towards you. Be strategic and ensure your posts all have a purpose.

2) Speak Directly to Your Ideal Clients’ Desires and Challenges

A lot of people don’t have goals, but they know what they want. A lot of people have dreams, but they might not even think that they can achieve their dreams. Many people may have goals, but how many are actually realising them?

If you were to ask a person, ‘What do you want?’,  most people know what they want. Ask a person, ‘What are you struggling with?’ and they will be able to articulate their struggles to you.

Speak directly to your ideal client, not broadly as thought talking to friends or family. Speak directly to the person that you want to work with, to your target market or avatar. Speak to their desires. Speak to their challenges. The deeper you go, the better for your potential future client.

It’s not all about demographics. It’s about psychographics. What are their thoughts, their feelings and beliefs? What are they thinking about themselves? What are they thinking about you?

Go deeper. WHY do they need to change? WHY do they want that goal? WHY do they need help with it? Start talking about that. Be really specific about their desires and their challenges.

3) Help Them Overcome Barriers to Action

‘How To’ videos are abounding on the internet. It’s the most searched term on Google. But we’ve got to remember, that it’s not just about people learning, it’s about people doing. It’s about people taking action on what you’re teaching them.

When you’re thinking about your content for your social media, ask yourself; ‘How can I help them overcome their resistance to changing?’ ‘How can I have them overcome their biggest objections to investing in themselves?’

You can address these questions through your social media content. So when you’re thinking about money in your bank account and your potential client becoming your paid client, you must work your way back to this regarding content. What is going to stop them from getting to this point?

And it’s not just about getting a paid client. It’s about transforming someone’s life. It’s about helping them become who they want to be. It’s about helping them out of their pain and helping them get relief.

You’re helping them to avoid, become or create something in their life and to be the person they want to be.

4) Show Them How Else You Can Help Them

Build into your pre-planned strategy, a way to incorporate further development for your future client. Show them how else you can help them. It might look like: Giving them one thing that they could go away and do. One small result so that you’re showing them that you actually have seven. ‘This is one part of my ‘7-step strategy’.

Or it’s one recipe that you’ve got, out of your 50 recipes. Or it’s one technique to overcome a limiting belief, out of all the 50 interventions that you do with people.

You’re not just giving them enough that they feel satisfied. You’re giving them a little taste, so they go, ‘Oh it tastes good’ and they want more. You’re showing them how else you can help them.

You’re not just giving them this false illusion that their problem is solved. We know that no one is going to change their life from one piece of social media content. It’s a layered journey. So build that layering within your strategy document.

People often know what to do but they don’t know how to apply it to them and that’s where you can come in and help. It’s about planting seeds in their mind so they think, ‘Ah, when I need to work on that, I will go to the go-to person’. Planning your strategy is key.

5) Have a Call To Action or Engagement

Your call to action is your next connection and interaction with a future client. It could be, ‘Jump onto the call with me’ or ‘Come to my free webinar’ or ‘Join my five-day challenge’. It could be, ‘Download my freebie’, or ‘Drop a comment or put a yes in the comment box’.

Your call to action is asking your potential client to do something with you and it also works to build engagement. The reason that asking for ‘comments’, ‘likes’ or ‘shares’ works on Facebook, is that Facebook sees these actions, and then pushes your content out to more people in the community.

To recap my 5 tips;
  1. Decide the purpose of your post first
  2. Speak directly to your ideal clients’ desires and challenges
  3. Help them to overcome barriers to action
  4. Show them how else you can help them
  5. Have a call to action or engagement

Applying these 5 tips will help you lead your potential client on a journey towards being a paid client.

P.S. Want an effective content creation game plan, so you can start attracting more paid clients FAST?

? Check out our new exciting upcoming workshop…

CREATE CONTENT THAT CONNECTS

A 2-day live action workshop in Sydney

Get Your Entire Client-Attracting Content 6 Month Game Plan DONE… in one weekend!

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Filed Under: Blog Tagged With: Amplify Your Influence, Business, Business coach, Business growth, Client Attraction, Communication, Content, Content ideas, Content That Connects, engagement, Entrepreneur, Entrepreneur mindset, Entrepreneurship, goals, Influence, marketing, Mindset, Personal Growth, Purpose, Social Media, strategy

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