In this video and article, I share 3 opportunity blockers that may be hindering your business growth.
I also share 3 super-slow ways to get clients online (what NOT to do),
and 3 super-charged ways to attract clients online.
Do you want to be one of those people whose business takes off and soars during this season?
Or will you be the one who retreats and gives up?
We are living in very unusual times. If you want to not only survive in these challenging days, but thrive, I invite you to be open to the new opportunities around you to grow your business online.
I’m sure you’re here because you want to be one of those people is successful in this period, and really help people and make a difference in this time.
3 Opportunity Blockers
Opportunity blockers are limiting beliefs that we tell ourselves, that block us from progressing. I want to dispel some of the main limiting beliefs that are coming up in people right now.
What I love about times that we’re in like this, is that all our belief systems come to the surface, and if forces us to deal with them.
Number 1 opportunity blocker I’m hearing from people in these changing times, is:
I don’t know enough / I’m not expert enough
that they don’t know enough and they are not experts. I want you to really challenge your beliefs.
Because of fear of not feeling good enough or not knowing enough, you are missing opportunities. You need to make a decision and say, ‘I’m going to be willing to show up, no matter how I feel.’ Say to yourself, ‘I’m capable. I can handle it and people need help during this time.’
Number 2 opportunity blocker is the belief that:
The market is already too saturated
If you’re a relationship coach, because of web search algorithms, it appears there are relationship coaches everywhere.
The truth is there are more people who need help than there are people who can help them.
So that’s one myth I want to bust!
Number 3 opportunity blocker is the belief that:
No-one is spending money at the moment
…or it’s unethical to sell during this time, or people don’t want to buy at the moment…
How many of you feel that it’s not a good time to ask people for money?
The truth is there are MANY people out there who need your help and encouragement during this season.
You’ve got a tribe of people that you have a specific skill-set, that you can help right now. If you don’t help them, potentially, they will struggle… and so will you!
You are not selling a gimmick, you are genuinely interested in helping people and you have something of value to serve people with. You cannot let the fear of judgement stop you from progressing in your business.
If you stop selling, your business could go under – then you can’t help anybody!
So please keep giving people an opportunity to receive value and help.
3 Super-slow Ways to Get Clients Online – What Not to Do
Here are three super-slow ways to grow your business:
Number 1: Relying on just social media posts to grow your business
Many people have been telling me they’ve been posting and no one is interested. They take it personally, instead of looking at their systems.
It might be that only one area needs tweaking, like their marketing and copywriting. It may be that they are not communicating their value well. The most common thing I see is poor marketing skills. Organic posts are a very slow way to build your business.
Number 2: Relying too much on word of mouth and referrals to get clients
That is like handing your business control over to someone else. If you’re one of those lucky businesses that constantly gets an influx of leads and referrals by word of mouth, then you’re quite rare.
There will come a day that you will need to be more proactive in your marketing, and you cannot just rely on other people to do your marketing for you. Relying on word of mouth is a very slow way to grow your business.
The most important thing is to take control of your marketing. Take the reins and ensure you’ve got online and offline strategies for lead generation.
Also hone your skills in sales, marketing, copywriting and presenting through this downtime. These are timeless skills that can help you future-proof your income.
Number 3: Just sending people to your website
When people aren’t getting the click-throughs to their websites, they think it’s something wrong with them, but it’s actually usually just a traffic problem.
If you’re not getting clients, check that you are giving really great value through all of your content, whether it’s free or paid. But more than likely, you are giving value but people aren’t finding it.
We don’t just want to send people to our website but to landing pages where people can opt-in and you can build your email list and continue to provide value to people and nurture them.
Also, landing pages convert 4-10x higher than a page on your website.
So don’t just rely on your website, which is a super-slow way.
3 Super-charged Ways To Get Clients Online
These are what I call my three secret online marketing weapons.
Number 1: Post regular, educational content targeted to your ideal client
Rather than just posting random things, you want to think about what your ideal client needs to know.
How can you help them actually get a very small result through your content? Make sure it’s consistent and original, not just reposting other people’s opinions.
Have a voice and post on social media at least three times a week. Once a week post a really good piece of content such as a video blog and ensure it’s directed to your ideal client.
Number 2: Run webinars
Webinars are one of my favourite ways to get clients. Here’s why:
1. They can help you grow your list & get new clients fast
2. You can help more people at once
3. It’s a fast way to get & hold attention
4. There is longer exposure to you, helping people make a significant buying decision
5. Compared to written content or social media, you can more effectively educate, inform, & nurture people
6. They opens new doors of opportunity
7. It’s a great skill to learn that you have for life
Webinars can build your email list and also reach people globally.
They are a very leveraged method to use to grow your business. They are a profitable, scalable asset.
Number 3: Create a marketing funnel
This is actually the number 1 tool you need to attract new clients online. A marketing funnel is a series of steps that you put together, to take your ideal clients from being strangers to paid clients.
These could be prospective clients that meet you on social media. You take them through a series of steps to get closer and closer to you, by getting them to opt into something like a freebie.
You will be in multiple people’s funnels at the same time, where you’ve entered your name and your email, in exchange for usually a downloadable item. It could be a webinar or a PDF cheat sheet.
Then on the thank you page, you would up-sell a small product. It could be a one-on-one session with you. This funnel enables you to continue to market to people and to nurture them.
It means that you’ll get unusually consistent lead flow. So, what you want to do is start with one funnel, provide great value and get people coming closer and closer to becoming a paid client.
I’ve got 20 funnels at the moment. There are different funnels out there for different things like webinars
Building these lead generation strategies, you’ve got multiple streams of ways that people can find you and multiple streams of income and cash flow. You are then building a passive or semi-passive income, that is truly an asset.
Tony Robbins has a million people going through this funnel, every single month. Creating funnels are very doable and anyone can do it once they know how.
If I get an idea for something, I can set up a funnel in about an hour. I have full control of my business that means I can go to any country in the world and still receive income.
And you can too.
Want help creating your own funnel to attract more clients?
I’ll help you clarity your next steps to building your own, profit-producing marketing funnel, fast.
Looking forward to helping you get more clients online!