Kat Millar

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How To Get Found Online By Aligned Clients

Want to know how to consistently get your dream clients in your coaching biz?

I understand that online marketing can sometimes feel confusing. You can’t always tell what’s going wrong, what adjustments to make, or where to apply your time and effort.

In the online marketing world, there are loads of contradictions and controversy about what to do. The end result is coaches running around in circles with too much to focus on… and too much useless information they’ve seen from a bunch of places online.

Here’s where I take a different approach. My intention is to always keep things simple and focused.

I’ve created a 5-step process to get found online by aligned clients so you can solve the biggest problems that are keeping you from attracting your ideal clients consistently.


In this video, I share…

  • How to get found online by the right-fit people
  • How to use ‘Elegant Influence’ to inspire people, and not in a salesy way
  • Characteristics of aligned clients to look out for
  • How to become the guide in your client’s ‘hero journey’
  • 5 action steps to take to get found online by your aligned clients



Here are some of the highlights of what I shared…


#1: Tidy your home – Makeover Your Facebook Personal Profile 


You want your Facebook page to be inviting and clear, because you want visitors to know what your business is all about when they come to you.

So it’s important to tidy up your home online.

How do you do that?

1. Have a great cover photo

Show your credibility & personality

Ideally use a professional photo

Include and a clear, concise, compelling statement.

2. Utilise your introduction as a mini-bio

You have about 100 characters so use them wisely. Creatively include who you help and what you help them do. 

Use a short link and direct them to your Facebook group or website.

3. Include your business page as your current workplace

I recommend using the words ‘Owner and Founder at [name of business page].

4. Utilise the links in the introduction

Use ’edit profile’ to create relevant links e.g. your website, Facebook group, and landing page to book a call or download your freebie.

5. Only include relevant information

Include only what your ideal client needs to know. This doesn’t include your school, hometown, college, or previous workplaces.


Facebook Business Page Tips


Include:

1. A great username 

2. Have a professional cover photo

3. Put key details in the ‘About’ section – include URL

4. Choose the most effective top button – e.g. Facebook group

5. Reviews – ask your clients to add a review


2#: Create a Cool Gift


Create a cool gift that will help your ideal client solve their most pressing problem. 

Post it in either your personal profile or your Facebook group. You can also post it on LinkedIn and Instagram.

I recommend the 80/20 rhythm – 80% giving, 20% asking – asking to come to an event or a strategy session, not selling your program.


#3: Visit Your Neighbours


If you don’t have a big following, visit your ‘neighbours’ online – other people’s Facebook groups.

Share valuable posts. You can do it yourself or get a VA (Virtual Assistant) to do it.

Connect with potential IFC’s (Ideal Future Clients) who engaged with your gift. Aim for around 15 mins in the morning and 15 mins before you log off at night.

Don’t slide into DM’s and try and have conversations with people you don’t know. Use Facebook’s algorithm. The more targeted friends we have, the better.


#4: Invite Them Over 


Ask them if they’d like your gift (permission-based marketing), then you can share your link which is basically inviting them to your home. 

Your home is your email, your chat, and your Facebook group. 

People love good quality communities.

We want to give them a virtual ‘hug’ (nurture and connection) in 3 ways:

* Your group

* Your email list

* You chat with them


#5: Make Them Feel Welcome


You want them to feel at home… no matter what stage they are at or how different to you they are.

Continue to add value and give them more great content.

P.S Whenever you’re ready… here are 3 other ways I can help you grow your business:

1. Grab a free copy of my ‘Client Attraction Checklist‘

It’s a powerful roadmap to attracting leads, signing clients, and scaling your coaching business. — Grab It Here

2. Join the community and connect with like-minded Coaches & Experts

It’s our Facebook community where ambitious entrepreneurs learn how to increase their income, influence, and impact. — Join Us Here

3. Work with me privately

If you’d like to work directly with me … just send me a Facebook Message with the word “Private”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details! — Message Here

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The Simple Tweak That Makes Your Content More Engaging


Do you ever wonder how to make your content more engaging?⠀

Do you get discouraged when you go to a lot of effort to craft a post and it hardly gets noticed?

I’m with you. It can feel so disheartening and such a waste of time. 

There are lots of reasons why your content may not be engaging people.

Sometimes it’s because it’s not relevant to them. Or we posted at a time when not many people were online.

But often it’s because there’s a major piece missing that makes a MASSIVE difference in engagement. 

It’s a simple tweak you can make that breaks down resistance in people’s minds and changes the way they perceive you. It’s an easy fix, but so many people miss it.

In this video, I share…

  • The key ingredient that can INSTANTLY make your content so much more engaging
  • The consequences of not having this ingredient in your content
  • How to lower your audience’s filters, so that they can see and accept the value that you are sharing
  • Tools to transform your content from hardly being seen, to consistently attracting your ideal clients
  • How to create content that stops the scroll and makes all the effort you put into your creating your content worthwhile. 

Here are some of the highlights of what I shared…
 
#1. Think About What Engages You 

What engages you is similar to what engages your audience.
 
It’s the golden rule – do unto others what you’d have them do unto you.

If you don’t like seeing content that’s preachy or pushy or content that’s irrelevant and you don’t get any gold nuggets out of it…

…it’s a good clue about what your ideal client would respond to.

Something that really helps you to infuse rapport in your content is to have a clear picture in your mind of your ideal client while you’re creating it.

Imagine you’re writing it to ONE person. Just one. And imagine them receiving it. This helps it come across less like a ‘broadcast’.
 
The other thing that really helps is to read it out loud.

When most of us speak things out, they usually sound more conversational than when we write them. Make tweaks if it doesn’t sound natural.

 
#2. Wrap Empathy Around Change

Without rapport, it doesn’t matter how valuable your content is because it’s ONLY when they accept the value, that they SEE it as value.

If you miss this, your audience will close off.

The challenge is, how do we share a piece of content that inspires change, or shifts a belief, without coming across as preachy? 

The key is empathy.

Show that you understand it’s not always easy to change.

Show that you relate to them as a human.

Show that you get their frustrations and you’ve walked through them and have created a path that will help them navigate them. 

Thinking about how people will feel when they’re consuming your content is crucial.


#3. Be a Trusted Advisor, Not Just a Teacher  

There’s a great quote from a powerful business leader, the late Mack McCormack: who said…

“All things being equal, people will do business with a friend; all things being unequal, people will still do business with a friend.”

When someone feels like a friend, we’re far more likely to engage in business with them, regardless of whether it’s even the best option.

It’s a delicate dance between professionalism AND warmth.

You want to be casual and warm enough to build rapport, but professional enough to build trust.

Want to know more about how to create truly compelling content so you can get engagement in your content online?  

When you know how to create compelling content, your marketing becomes easier, faster, and more enjoyable, and you show up with more confidence.

And this is why I created a 1-day online course called ‘How To Attract Clients With Compelling Content.’⠀
⠀
This event is for Coaches and Experts who want help to capture the hearts and minds of their audience, so they can attract aligned clients consistently. It’s a free event happening on Saturday 27th November.

This is your FINAL chance for the year to join me LIVE online via Zoom!

So if you want a content strategy you can use to attract more of your ideal clients, reliably…

Click here to find out more

Remember… the world needs your words!

Hope to see you there 🙂

Kat


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How To Create A 6-Figure Coaching Business (Without Doing ‘All The Things’)

What does it really take to grow a 6-figure coaching business?

If you’ve been coaching for a while, you’re probably a great coach. But if you want to create a six-figure coaching business, the question to ask is… is being a great coach enough to get you reliable, consistent clients?

In theory, anyone can become a coach. Coaching is generally the easier part. It’s the business of coaching that’s more complex.

The successful coaches I know (myself included) have created success predominately because of our business skills. Understanding the business side is what makes a difference between making it or not making it as a business owner.

I know I’m a great coach. But that’s not the main reason I grew my business to earn 6 figures annually. It happened because I got as good at business as I am at coaching. And because I am, I can help WAY more people.

So I’m going to share some of the mistakes I made and also the common mistakes I see coaches making.

Successful coaches have mastered the art and science of marketing and selling.

You might be thinking that you don’t like sales or marketing. Or you may not want to come across as pushy.

I get it. But here’s the good news.

To become a 6-figure coach, you don’t need to be an expert marketer, do cold pitching, chase people or hustle… You don’t need run ads or even have a website!

You certainly don’t need to work longer hours, grunting and grinding away on things you don’t enjoy. Otherwise, you can burn out & become a slave to your business.

But you DO need to take the things off your to-do list that aren’t moving the needle forward and focus on doing the right things.

If you want to generate a consistent flow of quality leads you need a proven strategy…

…so you can finally stop the frustration of wondering where your clients are going to come from… and start consistently earning 10k+ per month, reliably and predictably.
 
After being in business for 18 years and trying so many different things, I’ve discovered there are just 5 things you need to focus on to grow your coaching business to six figures.

1 – Design A Client Attraction Strategy

The first thing you need is a strategy to attract your ideal clients consistently. For this attraction phase to work, you’ve got to remember that people buy for their reasons, not yours.

When I started out in business, I was a personal trainer, then a health coach, a mindset coach.

When I decided to become a business coach, I didn’t want to let go of all this knowledge I had acquired in these other areas. I tried to position myself to do way too many things, and it just didn’t work.  

Choosing a focused niche may feel like you are closing doors, but the truth is many more doors will open to the right people.

When I chose to become more focused on a niche, it closed doors to some potential clients, but it opened doors to way more people and opportunities. Having a clear niche can activate a fear of missing out, and fear and worry that you may not get enough clients.

The coolest thing is when you step into the specificity of a niche, it helps convey to people specifically how you help them, which actually draws MORE people to you. It helps you to elaborate on a clear problem that you solve.

Being vague and non-specific does not work, especially in the attraction phase. If you want to level up your business to 6 figures, you need to have the willingness to solve a clear specific problem.

To do this means really stepping up in terms of the way you view yourself and position yourself as an expert and authority. It does require a level of courage to do this, especially if you are not feeling that confident yet.

A lot of coaches are creating content when they don’t have clarity on the problem they solve… and they are wondering why it’s not working for them. The lack of clarity will reflect on your marketing, and how you’re creating your content.

Once you make the decision to niche (even if you’re worried about it), you will find people respond better, because you are being clear on the specific problem you help people with and the way you journey people to the solution.

2 – Craft A Profitable Presentation

The next thing you need to do to consistently hit six figures, is to craft a profitable presentation. A profitable presentation is a very powerful asset.

Written content is important. But for most coaches, written content alone, like blogs, emails, and social media captions rarely is enough to attract clients consistently.

Written content alone doesn’t always inspire and influence someone to make a decision to work with you.  Unless you’re a really great writer, written content does a poor job of converting people consistently.

If you want people to trust you, you need time with them. In order to build trust, you need to ask for time, however long it takes for people to go from cold to sold.

The reason people give you time is that you offer to educate them. Otherwise how else are you going to get their time?

It’s very challenging to get more than 60 minutes of someone’s time on social media. So an online event is a win/ win scenario for both you and the person attending your online event.

To take someone from cold to sold, you must build trust and building trust requires someone having time with you.

You ask them to give you their time, and in return, you’ll give them education for free.

During this time with them, you’re building trust and showing them how you help people.

The most powerful strategy I’ve discovered for attracting clients is to combine great content with a great presentation.

Having an effective presentation:

  1. Keeps people’s attention
  2. Creates more trust
  3. Positions you as an authority
  4. Helps you overcome people’s false beliefs
  5. Inspires people to take action
  6. Is highly leveraged to save you time
  7. Builds your email list

Doing just one-on-one coaching doesn’t give you that leverage. When you’re willing to get on a platform, even if it’s a platform like Zoom online, immediately your authority level goes up.

In an online event Zoom event, you have time to shift people’s beliefs and objections to buying.

Rather than having 50 sales conversations which would take 50 hours of your time, you can have that same value speaking to 50 people all at once. Can you see how leveraged having a profitable presentation is?

It’s challenging to just keep doing one-on-one coaching and get to 6 figures annually. The fastest way to do it is by having a combination of having a profitable presentation and compelling content.

3 – Create Compelling Content

You can have an incredible program or service, but without compelling content, it’s like having a Porsche but leaving it in your garage. You won’t get very far.

The marketplace has shifted to be more education-based and the cool thing about this new marketplace is that if you enjoy teaching, training, and educating people, you’re in a good position to inspire people to take action.

People don’t really care about your product or program. They just want to know that you’re able to give them what they desire, and this is where you can show them that you’re the expert and you do this through educating them with your content.

You also do this by using your content to shift their beliefs. Your content needs to clearly show someone what you recommend in order to get from Point A to Point B. Which you’ll notice is what I’m doing right now in this blog.

Use your content to shift beliefs in your ideal clients from what they currently believe to what you want them to believe and educating them is key to this.

When you take the time to educate your clients, it can really dramatically shift your business.

When you create consistent content, you’re educating people on why you’re different. You’re also changing their beliefs from what they currently believe, to what you want them to believe. And you do this in order to have them take that next step to work with you.

Not doing this was a massive mistake that I made. (I made mistakes in all the 5 areas that I’m talking about today!)

I didn’t realise you need a formula and strategy to create compelling content that inspires action. I used to just wing it.

I would literally just write a blog, without having any structure or any formula.

I’d just show up and throw up (as they say.) I’d do Facebook Live videos that didn’t have a plan or proper structure.

The purpose of your content is to educate people and inspire them to take action.

4 – Build An Automated Funnel

When you’re building a coaching business to 6-figures, there are two distinct paths you can go down.

One is working manually, which means you just keeping up as best as you can with your never-ending to-do list.

Or, you can choose the second path, which is building a funnel, which is an asset.

A funnel is a path that people go through where they come into your email list by putting their name and email to access free content. You then take them through a process of nurturing them until they know, like, and trust you and then if they’re the right match, invite them to become your paid client.

This is what so many of your competitors are not doing because it takes some thought and learning, which can be scary or overwhelming. But it’s one of the most powerful ways to have a sustainable, successful business.

What so many coaches do is start their business manually, which is how most of us start out, but then they attempt for the rest of the business’s life to keep running it manually.

Using funnels to automate your business equals freedom.

If you haven’t already decided, please decide that you’re going to stop running your business manually.  

Automation equals freedom.

This makes a huge difference in terms of the financial capacity and lifestyle your business can bring you. Rather than consuming and reacting, you create and build a profitable, scalable asset. 

Because I know how to create funnels, I can be out running, get an idea, come home and have a funnel up online within a few hours.

It’s incredible because you can build a funnel that generates a lot of income without doing a lot of work.

If you don’t have an automated funnel in place, there’s only so far you can go.  Everything is capped. Your sales, your profit, your growth, your lifestyle – everything is limited. 

Some people think it looks too hard, but what’s worse? Running a business that sucks the life and soul out of you, because you’re so stressed out and doing everything manually? Or taking the time to upskill and automate your business?

I use ClickFunnels for this, as I’ve found it’s one of the best landing page builders and funnel builders in the world, and I trust it. I’ve had people say to me they don’t want to pay for a subscription, but all you need to do is have one client and that pays for a whole year’s subscription.

I’ve got 20 different funnels working for me. I have webinar funnels, lead magnets, and my online courses hosted there also. This gives me so much freedom.

I love taking time to have holidays. I bought a timeshare over 10 years ago and if I didn’t have funnels in place, I wouldn’t be able to take so many holidays.

To me, taking the time to set up automation is a no-brainer. When you have a funnel in place, you no longer have peaks and troughs leaving money on the table.  

But, when you build an automated funnel, you have the capacity to generate a consistent lead flow. 

5 – Develop A High-Performance Mindset

To create a successful coaching business … and by success, I’m talking about a business that fills your bank account and your soul… you need to develop a high-performance mindset.

You have to constantly level up your mindset. A high-performance mindset is focused on taking charge of your life and business. It’s about being a leader. 

You can’t wait for a miracle, a sign, a rescuer, or a lucky break. You have to create it yourself. It starts with being intentional about what you want from your life and then building your business around that.

 It’s really important that you figure out what you want in your ideal life, and then take actions towards making that come true. From there, you can put the proper structures in place.

You can’t wait for a rescuer or a lucky break. You have to create your opportunities yourself and that starts with being intentional.

Structures create outcomes.

Having structures like systems, strategy, and support in place is what builds a sustainable business around your vision.

Hustling 16 hours a day might sound impressive, but it’s not healthy. Manageability is crucial. And this always starts with your mindset.

When I started out, I acted like I was a 6-figure business owner before I had the money in the bank. I believed so deeply that it would happen for me, and because of that, I was able to step into the mindset of a 6-figure business owner and take action as they would. 

Back then when I made investments, hired team members, or made any major decisions around my business, I always asked myself what would a 6-figure business owner do?  Then I did that.

This meant never accepting anything less than everything I want.

A high-performance mindset is willing to take risks. It’s an abundance mindset. It’s charging what you’re worth, not allowing yourself to stress out about money, and knowing that there are always clients.

You have to believe that you’re going to find a way to make things work.  You can’t play safe or be timid. You’ve got to make quick decisions and put yourself out there.

I see so many Facebook groups where people are saying they are looking for someone to contribute to their book or to speak at events. There will be hundreds of people putting their hand up, and I wonder why these people aren’t putting out their own books and sharing their knowledge in their own events.

It’s not that hard to do. It’s just about being willing to do it.

You’ve got to take risks. You’ve got to know your ‘why’. It’s about deciding specifically who you want to serve, how you want to spend your time (based on what you enjoy), and how you want your business to feel.

I fully trust in my work ethic, I trust myself and back myself.

I know that I’m going to make a way, even if there does not look like there is a way. I’m going to find a way to make things work. I don’t play safe. I’m not afraid to put myself out there, even though I don’t always feel confident.

That’s what high-performance business owners do.

When you get off the merry-go-round of chasing quick fixes, and step from a place of scarcity into an abundance mindset, you will create something truly great in this world.

In order to go faster, sometimes we need to slow down and learn a different way of doing things.

Would you like to dive deep into each of these 5 strategies and find out exactly how to apply them in your business?

I’m so excited to let you know about a brand new program I’ve just release called the ‘Level Up Marketing Game Plan Online Bundle’.

I created this online program with two other experts, Mark Flores and Gez Perez. We recently ran an in-person business event for coaches and experts and received incredible feedback from it.

People loved it so much that we decided to bring it online so you can access it anytime!

We joined forces to bring you the best strategies, resources, and tools to help you grow your business to $10k+ months consistently.

When you join us in the Level Up program, you’ll understand how to apply these client attraction strategies in your business, so you can have a reliable system that brings in your ideal clients consistently.

You walk away with a thorough understanding of the 5 pillars that make up the Level Up marketing game plan.

You’ll discover exactly how to:

  1. Design an accelerated attraction strategy
  2. Craft a profitable presentation that leverages your time
  3. Create compelling content using a proven formula
  4. Build an automated 24/7 client attraction funnel
  5. Develop a high-performance mindset of abundance

Plus, you’ll get a load of valuable downloadable marketing bonuses.

You can check out the Level Up Marketing Game Plan Online Bundle here.

Until then, keep showing up and sharing your brilliance, because the world needs you!

Kat

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3 Little-Known Ways To Grab Attention Instantly With Your Content

How good are you at getting people’s attention online?

In this blog and video, I share how to get people’s attention fast and maintain it.

You can have an INCREDIBLE program or service, but without being able to grab attention, it’s like having a Porsche, but leaving it in your garage. You won’t get far.

If you want to attract more clients, you need to understand the power of attention.

So, what is it that gets people’s attention?

A Harvard study showed that 90%+ of our buying decisions are made subconsciously.

We all have an internal subconscious ‘gate-keeper’ that’s designed to filter what to pay attention to. It helps us decide which content posts, videos, and emails to keep consuming…and which ones to scroll on by.

Often we don’t even know what we’re looking for when we’re online. What we decide to keep reading or watching is predominately subconscious.

If you don’t know how to speak directly to the subconscious mind, you’re probably trying to get people’s attention logically… (which rarely works). Because attention goes in order of the brain stem.

But when you know how to arrange your words in a way that gets people’s attention, you get more engagement, interest, and most importantly, more people inspired to take action to work with you.

This is what I call compelling content. It’s something I’m super passionate about helping coaches and entrepreneurs to improve on because if you can get this right, your written and spoken content can attract clients for you consistently.

You can start applying these principles straight away and make money fast, it’s super exciting!

So to get someone’s attention, we need to understand the science of action. What makes someone take action?

To get this, we need to understand 3 parts of the brain and the order in which each part is engaged.

1. Instincts 

The first level is instincts. With all our content, it’s important to always speak to the hindbrain first. The hindbrain is the ‘survival mode’ part of our brain, also known as the lizard brain or reptilian brain.

When people are scrolling through social media or looking through their inbox, they are typically in ‘instinct’ mode.

The instinct acts like a ‘gatekeeper’ and makes decisions super quickly, it’s subconscious, it’s super quick. And what we’re asking at a subconscious level is “Is this going to move me up my hierarchy of values”.

That’s what’s happening under the surface. The hindbrain is analysing super fast “Is this going to waste my time, or is this going to give me a return on investment”… whether that’s through entertainment, learning something that we didn’t know, being inspired, or a story that warms our heart.

So, at a family party when my Uncle talks about motorbikes, that is lower in my values. And he couldn’t care less about hearing all about business and personal development, things that I’m into. So, this is happening at that level.

2. Imagination – Emotions

The second level is imagination. The next gatekeeper we’ve got to get through is the emotion, which is activated in the imagination.

We’ve got to move people and evoke their emotions.

We do this by getting them to imagine a scene playing out – to be aware that you understand their problem SO well that they think “oh my gosh, she gets me. I really feel the truth of what she’s saying”.

We do this by painting a picture using specific language.

3. Intelligence – Logic

Once you’ve gotten through the instinct, and the imagination, then you get to the intelligence.

This happens at the prefrontal cortex of the brain, which is the logic, the analysis, the order and structure part of the brain.

A lot of people try and reach people with logic, and they haven’t come through the gatekeepers of instant and imagination.

It always goes in this order. Always. This is the science of voluntary action.

In order to get someone to take action, we need to work our way UP the brainstem.

So how do we do this?

There are 3 things I teach that are super effective in grabbing attention:

1. Talk about a specific PROBLEM your ideal client has

ATTENTION is based on a hierarchy of values. Anyone on the planet will be receptive to your content if you shift them UP their hierarchy of values.

Certain things are more important to us than others.

Research shows that most people are thinking about their problems. So if we try and reach them with a solution too quickly, we don’t build trust with them.

Today I was in Macquarie shopping centre and the Flying Doctors tried to stop me. But because I was on a mission for something more important in that moment, I didn’t stop.

The day before I was approached by someone asking me to donate to dry July because she saw my post on my recent skin cancer scare. And that made me stop and pay attention because it was in my ‘attention field’.

When you have to make quick decisions, we do it based on our values.

Any time a human tries to pull you down the hierarchy of values, you will probably get annoyed.

One of the reasons communication breaks down is because one person talks about what is important to them, and not important to the other person. Then the other person starts talking about what is important to them.

Most issues we have with human beings are that we’re trying to pull their attention lower into things that are less important to that person.

The question to always have in mind when creating content is – Is what I’m about to talk about important?

When people are shifted up their values scale, they will be grateful.

If there is a problem preceding your information – the solution becomes important.

People scroll past if you shift them down their attention scale. They stop and consume your content when you shift them UP their attention scale.

This is why it’s so important to be clear about who you’re wanting to attract, so you know the language that shifts their attention UP their values hierarchy.

2. Share the CAUSE of the problem, revealing something contrarian

Once we’ve gained someone’s attention, we can unpack the cause of the problem, being contrarian – meaning, going against something.

Russell Brunson calls this ‘throwing rocks at your enemies’.

You don’t throw rocks at the person or business, but more like a concept.

So let’s say you’re a nutrition coach, and you help people with losing weight, and you do it through a keto diet. You might throw rocks at a calorie-counting diet.

If you teach people how to run marathons, you might be contrarian to CrossFit, or high intensity interval training.

If you’re a parenting coach, and you’re all about hands-on parenting; that’s a method that you teach, you might go against people who are very hands-off parenting.

If you’re a mindset coach you may focus on self-care as a healing modality, vs. a coach who focuses on contribution and service as the priority for healing.

In my business, I teach that that doing a blog once a week, or joining a clubhouse room or starting a podcast is not the fastest way to get clients.

The fastest way is by having a profitable presentation.

Think about the opposite of what you want to share. What do you stand for and against?

Use this when you’re unpacking the cause of the problem your ideal clients have.

3. Share the exact SOLUTION of that problem

The third thing we share is the solution of the problem. We show people clearly exactly what they need to do.

This is all about POSITIONING.

If someone’s knowledge is organised, they change position in your brain and value goes up.

Every time you open your mouth you are constantly positioning yourself. Are you subconsciously lowering or raising your positioning?

The best way to position yourself is to teach people something they didn’t know – or teach in a different way.

When you organise the knowledge in a way that has a pathway, that’s what people pay for.

They pay you to take them through a process that speeds up their results. A roadmap or game-plan that accelerates the process for them.

This system is what I personally use to get clients consistently and make 6-figures per year in my business and what I teach my clients.

I typically get at least 3 discovery calls booked into my calendar every week by applying these principles.

I use them in my written and spoken content. You can do this in ads and organic content, in your social media captions, emails – everywhere you show up online.

This strategy is so powerful because you understand how to do it, you can get clients very fast.

So I’ve decided to teach a small group of people how to do this. I’m creating a new 30-day compelling content mastermind, where I’ll be leading people through this powerful process to create the right language to call in truly ideal, quality clients.

This will be available only for people who are already in business, you’ve already had clients, and you’re pretty settled on a particular ideal client.

I’ll help you craft your content in a way that attracts and converts, so the right people can immediately see what you’re all about and that it’s for them and want to take action to work with you.

It will be a very exclusive small group so that everyone gets personal coaching with me about how to use your content to attract the right clients.

If you’re interested, reach out and we’ll have a quick chat to see if you’re a good candidate for the mastermind.

So just send me a DM on social media or email me: info@katmillar.com if you want to be considered to be part of it to make sure you get results.

See you soon!

Kat

 

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The most IMPORTANT thing you can do this week to level up your business

If you want to scale up your business, you’re probably doing a lot of things in your business right now.

Posting, emails, research, hanging out in Facebook Groups, writing blogs. There’s a lot of activity as a business owner.

The question is, is it getting you new clients consistently? And if it’s not, what do you need to do differently to get different results?

Level up means different things to different people. What does level up your business mean to you?

For some people, it means upskilling in their sales, in marketing and presenting, their copywriting…

Level up for others means leaving their job and going full time in their business.

For some people, levelling up means that they are bringing on a new team member or creating a new funnel or system.

It might mean achieving your freedom figure – the amount of money that you want to earn every single month so you have freedom and don’t have to work in a job…

…then you can have that impact that you really want to make in the world.

What’s the next thing you want to achieve in your business?

Think about this… there are things that you need to do in your business, right now, that you don’t know how to do that someone else knows how to do.

We can all waste so much time trying to figure out things on our own.

I’ve come up against some things recently that I have been really stuck on. I couldn’t believe that I was really struggling with a Facebook ad and I couldn’t get it to get accepted. It would keep going back into the ad and it kept getting rejected.

For some reason, I didn’t reach out to a business group that I’ve paid for a membership for. I just didn’t even think to reach out to them. And then I finally did. I said I really need help on this. I’ve been trying everything trying to figure it out on my own. And they came straight back to me with the answer.

It was interesting how much I tried to figure that out on my own when I could actually reach out and ask for help and receive it.

Also, another yearly membership to a business group I’m part of came up for renewal at the start of this month.

I’m already part of two other programs plus have a coach, so I was thinking about whether I wanted to stay in it or not.

As it got closer to the expiry date, I felt fear pop up that I would miss out on their specific skills.

When I noticed that emotion I thought “What is it worth to have that extra certainty that I can get more help when I’m stuck?”

I remembered something important.

When I wanted to win bodybuilding contests, I worked with people who had won trophies.⠀

When I wanted to earn $10K+ months consistently, I worked with people who had already achieved that income.

If we don’t keep investing in people who have done what we want to do, we won’t keep growing.

What usually happens is that when we don’t know how to do something, we stop doing it. We go and do something else. And there are things that have been holding us back from a lot for a long time because we’ve got stuck.

Whether it’s somewhere in our funnel or somewhere in our sales process. Or maybe it’s something to do with our website or Facebook ad.

I’ve had three people reach out to me this week, and say that they needed feedback. I help people make-over their content and web pages.

One lady needed a website overhaul and a social media strategy and we got that done in 2x 90 minutes sessions.

Another lady reached out to me and said, “I don’t know why I’m not getting clients.” I looked at her branding and it was impeccable. It all looks amazing. But as I started to go through it, I realised that her messaging was not clear. She was trying to reach too many people … and she’s missing them all. I could see exactly what her problem was.

She could have kept churning out content and it wouldn’t have gotten results because she hasn’t stepped back and crafted exactly who her ideal client is and their specific pain points. She was being super vague.

Sometimes because we don’t look beyond ourselves and what we know, we can miss opportunities to grow.

Changing your business and changing your life, it’s always going to be preceded by awareness of something you haven’t seen in yourself up to that point.

You might know what to do, but you haven’t seen how to actually apply it in your business.

A lot of people say to me, “I know what I should be doing. I know that I need to be doing more content… improving my copywriting skills… doing more videos.” But they don’t have the clear steps of exactly what to do, a formula.

YOU OVERCOME FEAR WITH A FORMULA

You overcome fear with a formula when you’ve got the steps and you know how to apply those big picture principles like send emails, or the things that you know that you should be doing in business, but you’re not taking action on. Often, it’s because you haven’t seen exactly what to do and how to apply it to your own personal business.

A lot of us want to transform things in our business but before the transformation, there needs to come a recognition that something’s broken.

And because we can’t see ourselves, we don’t know what we look like to others.

It was interesting when I was doing this website make-over. I was looking at her LinkedIn, Facebook and Instagram, I could see so many things that she was doing, I could see the holes – it’s one of my genius zones or whatever you want to call it. One thing I can say is I can quickly pick up where people are going wrong.

Think about it like this. You eat a salad at one o’clock for lunch at a cafe with some friends. Then you go and get your nails done. Then you have some meetings and go shopping. You get home, let’s say 6pm, you look in the mirror and there’s like a big piece of kale in your teeth.

So between one o’clock and six o’clock you’ve talked to maybe 12 people and you think, “Why did not someone tell me?” You couldn’t see it.

And this is the thing I really want you to get – you cannot change what you cannot see.

I heard about a really influential leader who said, “I want to ask a question of the people that I lead. What’s it like to be on the other side of me?” And that’s a good question.

Have you ever thought about what it’s like to be on the other side of you?

We all have blind spots because we don’t know what it’s like to be on the other side of ourselves. We don’t know what it’s like to deal with us. We don’t know what it’s like to have a conversation with us.

We’ve watched ourselves on video, maybe we see ourselves in the mirror, but we actually don’t know what it’s like to be our friend or our coach.

One of my Inner Circle clients is a Parenting Coach. She helps parents with big picture parenting and her and I were chatting about the fact that a lot of parents don’t have a plan for their parenting.

And so they might say, “Oh well, I’m a great parent.” But how do they know? They’ve never parented yourself.

Or, they might say, “My marriage is good”, but how do they know? They’ve not been married to themselves.

So if you’re going to transform your business you need to see things differently from how you see them now. How you see yourself now is not how other people see yourself.

Think about this: every moment of every day, our brain gets bombarded with information which we process, and this becomes our perception and our experience.

I remember learning in my NLP training that we have coming into our system, approximately 11 million bits of information per second. I just couldn’t get my head around that. I don’t know if you can even try and fathom 11 million bits of information. But as a processing unit our brain can only process around 126 bits of information.

So, we’ve got 11 million bits coming in. Our brain can only process 126. So how do we decide which bits to pick?

Imagine a big pile of  11 million matches. I can’t even fathom that, but imagine there is a big field full of 11 million matches, and your brain, in a second or millisecond pulls out just 126. Think about how many are left … 10,999,874 bits of information are left that your brain didn’t pull out.

If I pulled out my 126 matches, they’re going to be different bits of information based on our beliefs and experiences, our upbringing, our filters our perception of reality, what’s important to us, etc. That’s why when you buy a nice top, you begin to see that top everywhere in the shops.

So the odds are you’re going to pick up different bits of information to someone else.

So when you think about how much you’re missing out, how much you’re not seeing and how much you’re not experiencing, it’s crucial as business owners, that you know the task to pull out that you could be doing in business, which are going to have the greatest impact.

We need to know the tasks that are going to have the greatest impact and we can’t usually see that the challenges ourselves. We need someone else from the outside to actually show them to us.

How do we differentiate the test of high impact and low impact? Well, the first thing we need to do is we need to decide what impact means. You may want to base your impact on your monthly or quarterly income goal.

So, determine which tasks in your business, of the hundreds of things that you could be doing, are going to bring the most in income.

Some people think it’s either increasing their income or it’s helping people. They actually go together. You can’t increase your income without helping people.

And if you’re charging what you’re worth, you can’t help people without increasing your income. They go together too, because business is about providing value. If what you do genuinely improves the quality of someone’s life, then the more impact you make, the more income you receive because they really do go together.

So there’s nothing wrong with having income as a priority, because that’s a direct reflection of how many people you’re serving, and helping.

It’s also important that if income is a priority, that marketing and sales are the most important activities you can be doing.

And by marketing, I don’t mean making your brand colours pretty. I don’t mean fluffing about on Canva, lining up every photo. I don’t mean writing a blog for three hours so only your Mum and your best friend read it ,but not actually driving any traffic to it. Those are not impact-driven activities.

We can all get stuck in those things because the brain loves the path of least resistance.

So often those 126 bits of information that are picked from the 11 million bits are the easy things, the safe things, the comfortable things. But if you’re not good at sales and marketing, the priority is skill acquisition on those two things – improving your marketing and sales skills has to become a top priority until you’re getting a return on your investment of the time that you’re putting in.

The lady that I was working with before was sharing that she is getting a lot of leads coming in so that she actually had to turn her ads off. The problem is she’s not converting them. So I said to her that her priority has to be sales right now as well as sales conversations. She can’t keep pulling people in if she doesn’t know how to convert.

So she needs to stop the marketing and focus on sales.

If you’re not getting any sales, if you look at your calendar right now and you looked at the next week or two, how many sales conversations have you got booked in? If you don’t have enough sales calls booked in in order to meet your monthly income target, then that’s got to be your priority – marketing, client attraction. lead generation.

These have got to be your priority and not the things that are just passive things, but the things that are directly going to lead to people booking into your calendar.

So often, we don’t see this ourselves. We don’t see what we don’t see.

So my question to you is: whose eyes are currently on your business, showing you the most important things to do?

Because if you’re not experienced in business, or you haven’t hit 10k months consistently, for example, do you want the opinion of friends around your business? Or do you want people who have successfully done what you want to do looking at your business.

I’m sure you’ve done business courses before. But if your business is not where you want it to be, it’s not just that you’re not applying what you’ve learned.

Here’s the distinction.

People think I learned all this stuff, I’m just not doing it. That’s not it. The reason you’re not where you want to be is you don’t know exactly how to apply it to your business right now. You don’t know the next steps, because otherwise you’d be doing them. So there is something missing.

And if you’re not levelling up, you don’t know the exact steps to take that are going to make the most impact and that are going to give you the results that you want.

There’s a quote that I love that says, “We can’t see the picture when we’re inside the frame.”

We can’t see that kale in our teeth when we’re looking at someone else.

So the most important thing you can do this week to level up your business is to get an expert perspective, to get someone’s eyes on your business. It’s the fastest thing if you think about it. Businesses scale up fast because they have strapped themselves to a fast moving vehicle.

Someone who knows what they’re doing or a company that knows what they’re doing. They’re not reinventing the wheel and trying to figure it all out themselves. And that’s how you grow your business and scale your business fast!

So if you’re stuck in your business, right now, the way to speed it up is to reach out to someone who can help you with that thing that you’re stuck on, the most impactful thing related to your most impactful goal. And whether that’s an income goal, or an impact goal, or both.

What’s essential for leveling up is to get someone’s eyes on your business that has done what you need to do. It’s called ‘Standing on the Shoulders of Giants’.

I had a cassette series when I was a teenager called ‘Standing on the Shoulders of Giants’. Did you have that? It was of Les Brown and some other motivational speakers. I remember that concept just clicking with me. This made me think if someone else has done it, then I can do it too.

But I need help. I can’t just try and figure it out myself. So I’ve invested around $145,000 now on education, and that is the single most thing that’s given me success. There’s no way that I’d be full-time, earning six figures a year in my business if I hadn’t have reached out and got expert help directly on my business.

So if you want to level up your business to $10K a month or more, not just as a one-off, but consistently, there’s a strategy to that. But you can’t learn that strategy if no one’s ever showing you exactly what to do.

It requires a willingness to get an expert’s perspective on your business, because your business is unique. And once you know the strategy, you stop wondering where your clients are going to come from, and you start getting predictable results, which is what we need in business. We don’t want to just be trialing things all the time and of course, there are going to be things that don’t work.

There are always risks in business of things that don’t work, but why not get a strategy that you know someone else has used over and over with many people and it works.

When you have a strategy that works, and it’s reliable, and you can trust in it, it becomes a repeatable system and you don’t have to keep trying all these different things.

If you’re not in Sydney and you want to get expert eyes on your business this week to move past your business problems, email me and we’ll arrange a time to chat.

And if you are in Sydney, and if you want to level up your business, I’ve gotten together with one of my business masterminds, (which we call ourselves the ‘Success Inner Circle’) and we’ve decided to create an event teaching the strategy.

Check out the Level Up event here

Together we’ve delivered over 8,500 coaching sessions between us and we’ve run over 300 events between us. So we know how to attract clients consistently based on our experience. We’ve designed an exact action plan that you can use to scale your business systematically.

We’re running an event on the 19th of June sharing how you can sign up your ideal clients consistently with a proven, reliable system.

Click the link here to find out more.

We’re going to be showing you how to get the right clients into your business using the right language – making sure that your messaging is correct, making sure that you’re speaking to the subconscious mind, which is the most powerful way that people make decisions.

We’re going to guide you through a step-by-step process that you can use straight away so you will know exactly what to do after the event.

We’re also not selling anything. It’s no fluff, there’s no hype. We’re just sharing pure, valuable content all day.

Check out the upcoming event in Sydney here, seats are filling up fast!

I’d love to see you there!

Kat

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