Do you ever wonder how to make your content more engaging?⠀
Do you get discouraged when you go to a lot of effort to craft a post and it hardly gets noticed?
I’m with you. It can feel so disheartening and such a waste of time.
There are lots of reasons why your content may not be engaging people.
Sometimes it’s because it’s not relevant to them. Or we posted at a time when not many people were online.
But often it’s because there’s a major piece missing that makes a MASSIVE difference in engagement.
It’s a simple tweak you can make that breaks down resistance in people’s minds and changes the way they perceive you. It’s an easy fix, but so many people miss it.
In this video, I share…
- The key ingredient that can INSTANTLY make your content so much more engaging
- The consequences of not having this ingredient in your content
- How to lower your audience’s filters, so that they can see and accept the value that you are sharing
- Tools to transform your content from hardly being seen, to consistently attracting your ideal clients
- How to create content that stops the scroll and makes all the effort you put into your creating your content worthwhile.
Here are some of the highlights of what I shared…
#1. Think About What Engages You
What engages you is similar to what engages your audience.
It’s the golden rule – do unto others what you’d have them do unto you.
If you don’t like seeing content that’s preachy or pushy or content that’s irrelevant and you don’t get any gold nuggets out of it…
…it’s a good clue about what your ideal client would respond to.
Something that really helps you to infuse rapport in your content is to have a clear picture in your mind of your ideal client while you’re creating it.
Imagine you’re writing it to ONE person. Just one. And imagine them receiving it. This helps it come across less like a ‘broadcast’.
The other thing that really helps is to read it out loud.
When most of us speak things out, they usually sound more conversational than when we write them. Make tweaks if it doesn’t sound natural.
#2. Wrap Empathy Around Change
Without rapport, it doesn’t matter how valuable your content is because it’s ONLY when they accept the value, that they SEE it as value.
If you miss this, your audience will close off.
The challenge is, how do we share a piece of content that inspires change, or shifts a belief, without coming across as preachy?
The key is empathy.
Show that you understand it’s not always easy to change.
Show that you relate to them as a human.
Show that you get their frustrations and you’ve walked through them and have created a path that will help them navigate them.
Thinking about how people will feel when they’re consuming your content is crucial.
#3. Be a Trusted Advisor, Not Just a Teacher
There’s a great quote from a powerful business leader, the late Mack McCormack: who said…
“All things being equal, people will do business with a friend; all things being unequal, people will still do business with a friend.”
When someone feels like a friend, we’re far more likely to engage in business with them, regardless of whether it’s even the best option.
It’s a delicate dance between professionalism AND warmth.
You want to be casual and warm enough to build rapport, but professional enough to build trust.
Want to know more about how to create truly compelling content so you can get engagement in your content online?
When you know how to create compelling content, your marketing becomes easier, faster, and more enjoyable, and you show up with more confidence.
And this is why I created a 1-day online course called ‘How To Attract Clients With Compelling Content.’⠀
This event is for Coaches and Experts who want help to capture the hearts and minds of their audience, so they can attract aligned clients consistently. It’s a free event happening on Saturday 27th November.
This is your FINAL chance for the year to join me LIVE online via Zoom!
So if you want a content strategy you can use to attract more of your ideal clients, reliably…
Remember… the world needs your words!
Hope to see you there 🙂