Want to know how to consistently get your dream clients in your coaching biz?
I understand that online marketing can sometimes feel confusing. You can’t always tell what’s going wrong, what adjustments to make, or where to apply your time and effort.
In the online marketing world, there are loads of contradictions and controversy about what to do. The end result is coaches running around in circles with too much to focus on… and too much useless information they’ve seen from a bunch of places online.
Here’s where I take a different approach. My intention is to always keep things simple and focused.
I’ve created a 5-step process to get found online by aligned clients so you can solve the biggest problems that are keeping you from attracting your ideal clients consistently.
In this video, I share…
- How to get found online by the right-fit people
- How to use ‘Elegant Influence’ to inspire people, and not in a salesy way
- Characteristics of aligned clients to look out for
- How to become the guide in your client’s ‘hero journey’
- 5 action steps to take to get found online by your aligned clients
Here are some of the highlights of what I shared…
#1: Tidy your home – Makeover Your Facebook Personal Profile
You want your Facebook page to be inviting and clear, because you want visitors to know what your business is all about when they come to you.
So it’s important to tidy up your home online.
How do you do that?
1. Have a great cover photo
Show your credibility & personality
Ideally use a professional photo
Include and a clear, concise, compelling statement.
2. Utilise your introduction as a mini-bio
You have about 100 characters so use them wisely. Creatively include who you help and what you help them do.
Use a short link and direct them to your Facebook group or website.
3. Include your business page as your current workplace
I recommend using the words ‘Owner and Founder at [name of business page].
4. Utilise the links in the introduction
Use ’edit profile’ to create relevant links e.g. your website, Facebook group, and landing page to book a call or download your freebie.
5. Only include relevant information
Include only what your ideal client needs to know. This doesn’t include your school, hometown, college, or previous workplaces.
Facebook Business Page Tips
1. A great username
2. Have a professional cover photo
3. Put key details in the ‘About’ section – include URL
4. Choose the most effective top button – e.g. Facebook group
5. Reviews – ask your clients to add a review
2#: Create a Cool Gift
Create a cool gift that will help your ideal client solve their most pressing problem.
Post it in either your personal profile or your Facebook group. You can also post it on LinkedIn and Instagram.
I recommend the 80/20 rhythm – 80% giving, 20% asking – asking to come to an event or a strategy session, not selling your program.
#3: Visit Your Neighbours
If you don’t have a big following, visit your ‘neighbours’ online – other people’s Facebook groups.
Share valuable posts. You can do it yourself or get a VA (Virtual Assistant) to do it.
Connect with potential IFC’s (Ideal Future Clients) who engaged with your gift. Aim for around 15 mins in the morning and 15 mins before you log off at night.
Don’t slide into DM’s and try and have conversations with people you don’t know. Use Facebook’s algorithm. The more targeted friends we have, the better.
#4: Invite Them Over
Ask them if they’d like your gift (permission-based marketing), then you can share your link which is basically inviting them to your home.
Your home is your email, your chat, and your Facebook group.
People love good quality communities.
We want to give them a virtual ‘hug’ (nurture and connection) in 3 ways:
* Your group
* Your email list
* You chat with them
#5: Make Them Feel Welcome
You want them to feel at home… no matter what stage they are at or how different to you they are.
Continue to add value and give them more great content.
Want to know how to implement this formula in a more detailed way so you can get engagement in your content online?
Check out my FREE online event ‘How To Attract Clients With Compelling Content’.
It’s a live event happening this Saturday, 27th November.
I’m sharing a step-by-step formula for Coaches and Experts who want to capture the hearts and minds of their audience as well as a reliable strategy to get more aligned clients, consistently.
This is your FINAL chance for the year to join me at a free 1-day LIVE online event!
Remember… the world is waiting for your words!
Hope to see you there 🙂
P.S Can’t make the event? Drop me a message and I’ll hook you up with some of the coolest parts to help you out!