Kat Millar

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How To Create A High-Converting Content Strategy

Want a simple and effective content strategy that shows you exactly what to do? A content strategy needs to be easy to execute, without you needing to spend hours a day creating content. You want your content to have an actual real impact on your business.

Effective content has people asking to work with you. You are not left wondering if your content will work, you know it will. An effective content strategy gives you results, so you can continue to get paid in your business and put food on the table!

You don’t just produce content for the sake of it. If you are, then you’re missing opportunities and clients.  I often see people posting content with no purpose. It’s kind of hanging there and there is no flow or journey they are taking potential clients on.

When I first started out, I had no plan with my content. I would just show up and throw up. I learned something, then taught it, but I didn’t have a content strategy.

Over the years, I realised that without having a client journey set out in my content plan and implementing that in my content, then I was wasting my time posting content that did not have an end goal.

It’s really nice to have some spontaneous content, and that’s what I love using stories and lifestyle posts for. You also want to make sure that you have solid content that is doing its job of attracting clients to you.

One of the biggest downfalls that I see is people frustrated because they don’t have a strategy and they are not influencing people with their content. Their content is not shifting people’s perspectives. They’re not actually using their content to get qualified leads.

Successful content needs to be of value to your target audience. It answers the questions that your potential clients have at a particular stage in their client journey. This increases the chances of the right people wanting to work with you.

An effective content strategy has a number of essential ingredients and if you miss them, you can miss out on turning your followers into buyers. To get your content strategy doing its job, there are principles you can follow that work consistently. ⠀

Over the last 10+ years creating online content in my business, I’ve discovered there are 5 essential elements that an effective content strategy has, so I’m going to share them with you today.

1. Build Your Content Backwards From Your Signature Offer

I like what Steven Covey says, “Start with the end in mind.” It’s one of his Seven Habits of Highly Effective People.

The endpoint of your client’s journey is to buy your big premium package offer. So, this is where you have to start from. If you don’t have a premium offer, then that’s something I help people to create.

Your offer has to be irresistible and contain all the components of a great offer. Your offer needs to have things like community, an element of coaching or consulting, and some element of a curriculum. When you’ve built out your offer, then you can start reverse-engineering it.

Successful content answers the questions your potential clients’ have during their client journey.


To reverse engineer your offer, you need to think through the following:

  • What do people need to know before they will buy your offer?
  • What do people need to know to take them through from Point A to Point B into transformation?
  • What do they need to believe? (A lot of times people aren’t buying your offer because they’ve got beliefs that we actually need to shift through our content.)
  • What do they need to think about you?
  • What do they need to think about the solution you offer?

Your content needs to answer the questions potential clients have at a subconscious level. When most people are surfing the internet or scrolling through their social media feeds, they are often not looking at a logical level. They are looking at a subconscious level.

Everyone has multiple problems and they often sit at an unconscious level. If someone comes across a piece of your content that solves one of their problems, they will probably be interested in what you have to offer.

Your content needs to overcome people’s objections and limiting beliefs. You can’t overcome every objection in one post. You need to aim to overcome one objection in one piece of content.

For example, if you have a three-month health coaching package. People consuming your content may think that they don’t need a coaching package because they can just go on a diet they found in a magazine.  

One of your pieces of content might aim to tackle this objection, so you would talk about how magazine diets are written by people who don’t know anything about you. They are created by a random stranger, who does not know your individual lifestyle or unique nutritional needs. You would do one post on that topic only.

People who read your content often don’t know that they need a coach, and they don’t know that they need your specific program. Your content needs to show them how you’re going to solve their problem, so they will be interested.

2. Make Sure Every Piece Of Content Has A Purpose

A common mistake I see is people posting without a purpose. A lot of people post content without really thinking about why.  I’ve definitely done this before, and I’ve looked back and asked myself why did I present it? What was the point?

Think about the purpose of your last 3 posts. Was the purpose to:

  • Get more engagement?
  • Attract more people?
  • Overcome a belief?
  • Sell something?
  • Build connection?

There are so many things you will need to share with someone before they will invest money in you. That’s why you need a strategy to make sure that you’re covering all the points. And you can’t try and change all the areas of someone’s beliefs in one post, or one blog. You can’t tell all your stories in one post.

There are so many things you will need to share with a potential client before they will invest money in you.

What I recommend is that you have one idea, and with that, you may share 3 tips. It’s like an umbrella that the tips hang under. Ask yourself what your point is and if you’ve evoked emotion or invoked curiosity.

If your content does not have a purpose, it won’t draw potential clients to you, so they actually sign up with you. If you haven’t got a purpose and intentional plan about where each piece of content fits in your over-arching strategy, it can’t achieve the goal of attracting clients.

3. Create A Consistent Content Schedule

If you don’t have a schedule, you’ll probably find that you get to the end of the week and haven’t posted much. Or you have posted, but it’s about your walk, your food, or your time in the sun. You’ve not posted purposeful content that actually gets results.

A couple of years ago I decided I was going to commit to every single week doing one main big piece of content. I decided to do one video, and then I was going to leverage that piece of content.

This content is my Facebook Live video.  I upload it on my YouTube channel so it’s building my channel, and I’m putting it into a blog every week. My YouTube is growing and my website content is being updated each week.

I actually was interviewed on a podcast and that person found me because I was posting consistently on YouTube.  I don’t have a massive reach or a really big following, but people still constantly find me on Google because I’m always updating my website and content.

When you have a consistent content schedule, you know when you’re going to create and when you’re going to post. Wednesday is what I call my cave day. On my cave day I turn my phone off, go out in nature and think through my content. I map things out on paper. I don’t have any clients on a Wednesday. Wednesday is my content creation day.

To create a content schedule, you need to decide on and map out:

  1. What you’re going to post
  2. When you’re going to post
  3. What platforms you’re going to post on

4. Rotate Between Different Types Of Content

Rotating between different types of content is important so you don’t just do the same type of content all the time. There are 5 types of content that I personally rotate between and each has a different purpose. You can have more or less than these.

My 5 content types are:

1. Attraction
2. Educational
3. Belief-shifting
4. Inspirational
5. Promotional

An example of what I do with one of my content types is my belief-shifting content pieces. With these pieces, I think about what someone’s current belief is. Then I think about what I want them to believe instead, to help them overcome their limiting beliefs. This is so they can transform and actually get what they want in life.

People often are giving so much value in their content, yet they never invite people to work with them or make an offer. Then there are other people who are always promoting constantly but never giving much value.

There’s a balance that you have to achieve where you give valuable content but also make an offer.


There’s a balance that you have to achieve where you are giving valuable content, but also making an offer. The scales need to be balanced.

When you’re giving so much value but never inviting people to work with you, you will end up broke. It’s not just about you staying in business and making money, but also about helping people to get transformation.  

5. Create A Clear Content Journey

A content journey leads your audience from one step (say a social media post) to the next (maybe giving you their email address). However, many posts on social media, emails or blog posts, exist as a disconnected function rather than an active part of a marketing funnel.

When a connection is formed, you need to nurture those people with more relevant content. If you don’t have a next step planned out, there’s no incentive for those consuming your content to do anything after they’ve consumed it. There’s nowhere for the person to go after they have read your post or watched your video.

Instead, you always want to have an action item for the person at the end of your content which is part of your marketing funnel. For example, with your blog posts or Facebook Live videos, ideally, you want to offer a downloadable freebie or cheat sheet at the end or you may invite them to a Zoom event that you are holding.

The concept of a marketing funnel is you get lots of people coming in at the top of your funnel. This might be from an invite to download a free PDF in which you give some value. The person gives you their email address in exchange for your downloadable.

Email addresses are gold. People who opt-in are a lot warmer because they have said yes to you already. I get hundreds of people open my emails and I’d never be able to get that reach organically just using email.

People who opt-in are a lot warmer because they have already said yes to you.


In the next funnel step, you may offer a strategy session with you, which you can put on the downloadable offer thank you page of your funnel landing page.  So the journey is, the person comes in from your social media post, blog, or however they found you, then they take the steps through your marketing funnel.

You cross-pollinate all the way through. It’s like you’ve got all these fishing rods out in the water. It may be on LinkedIn, Instagram or Facebook posts. Each has different lead generation avenues of drawing traffic. People come in at a high level and they are filtered down to become paid clients right at the bottom.  

You want to think of your content pieces as part of your whole over-arching strategy. If you’re finding that you’re not getting the results you want from your content, it’s probably time to rethink your content strategy.

P.S Whenever you’re ready… here are 3 other ways I can help you grow your business:

1. Grab a free copy of my ‘Client Attraction Checklist‘

It’s a powerful roadmap to attracting leads, signing clients, and scaling your coaching business. — Grab It Here

2. Join the community and connect with like-minded Coaches & Experts

It’s our Facebook community where ambitious entrepreneurs learn how to increase their income, influence, and impact. — Join Us Here

3. Work with me privately

If you’d like to work directly with me … just send me a Facebook Message with the word “Private”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details! — Message Here

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Is It Time To ‘Boss Up’ In Your Business?

Today I want to encourage you, champion, and cheer you on as well as invite you to step up to the next level in your business. Aka, boss up 😉

What does it mean to boss up in your business?

Bossing up is about remembering that you’re the boss. YOU are the one who calls the shots. It’s about consistently stepping up and evolving to your next level.

It’s about taking radical responsibility for everything that’s happening in your life and in your business. It’s taking the leadership position.

Bossing up is about deciding to stop playing small and go all in.  It’s a decision that says, “I am going to show up 100% in my business.”

It’s saying, “I’m going to create a business that I am proud of. I am going to build an asset and a legacy that blows my mind.”

And it’s not just talking about it, it’s actually doing it.

When I started out in my business, I felt like I had my feet in two worlds. I’d refer to my day job as my ‘side hustle’, and my business as the main deal, even when my job was my primary income.

I realised that if I positioned my business as if it was the main thing, it helped me develop my confidence that it would work. It developed my identity as a business owner.

When you boss up, you take extreme ownership. Instead of blaming others or blaming circumstances, you take full responsibility for everything happening your business.

So how do you do this?

It starts with asking quality questions.

Here are three questions to ask and answer to help you boss up!

 1. Are You Consistently Doing Hard Things?

In business, there are two distinct paths: One path is the path of least resistance, where you keep doing the easy things, and keep up as best as you can with your never-ending to-do list.

On this path you do the easy things – you consume, you learn, you go to free events, but you don’t step out into the scary, challenging zone.

The second path is the harder, scarier path, which is the path of building an asset – where you boss up and learn the hard things. This is where you face the things you’ve been avoiding.

The second path is the harder, scarier path, but it’s worth it.

Having a business is one of the fastest ways to grow because you are constantly having to challenge yourself outside of your comfort zone.

One of the hardest things to do, is to work on becoming the best version of yourself.

When you take ownership of your world, your world changes. It has a ripple effect. This is about rising and becoming the best version of yourself that you can possibly be.

Bossing up in your business is to be the boss over everything that is challenging you. It’s looking at it, facing it, and not running away from the things that challenge you.

It’s locking yourself away from the outside world until you get the challenge finished.

And it proves to yourself that you can do hard things.

My challenge to you is to do what so many of your competitors aren’t doing.  Because it takes thought and energy to implement what we learn.

Most people aren’t doing the hard things, so if you do, you are already ahead of your competitors.

Bossing up is making a decision that says, “I’m going to do the hard things, and go all in. I’m going to prove to myself that I can do it.”

Think about the people watching your life right now, the people in your community, followers, friends, clients, family, or children. A ripple effect happens when they see you step up and your world changes.

That ripple flows over to them and they become inspired by seeing you doing hard things. It’s inspiring.

When you boss up and use your own personal power to create a shift within yourself, you become responsible for your world. Then you awaken the world around you.

In that overflow, you are creating inspiration and the possibility for the next person to believe enough in themselves. Then they will follow your lead and move towards their own greatness.

Imagine if every entrepreneur took extreme ownership and walked in excellence. Not perfection… but with raised standards.

If every entrepreneur decided to become the best version of themselves, we would see an incredible shift in the world.

If we all took radical responsibility to overcome our fears…the shift on the planet would be massive.

But most people don’t do that. Even though they’ve heard stories of people doing incredible things, they stay small because fear keeps people small.

They could be an example of what’s possible for others. They could be an example of what is the strongest, most empowering, most beautiful thing they could do for themselves and for other people, but they don’t. They choose the easy way, which is the small way.

There’s so much to learn; Facebook ads, funnels, automation, and marketing just to begin with. This all scared me when I started,  but I knew the only way I could grow my business was to learn these skills.

At the time I was running my business where I was constantly messaging people back and forth, constantly getting things lost in my email inbox. The business was so hard, so I had to make a choice and put some systems in place.

The truth is I didn’t want to learn ClickFunnels. It just looked way too techie and hard for me. I like being out there talking to people and coaching, it’s what I love doing.

I didn’t WANT to sit on my butt for hours on end learning a new system.

But I realised if I didn’t learn to automate my business, I was never going to have control of it. I could outsource all these areas, but then I would not know how to fix things if they broke. Learning these skills gave me freedom.

Funnels took me a few solid weeks to learn. I had to lock myself away to learn them. And I was on the support chat constantly getting advice. I learned the hard way and it wasn’t easy.

Because I pushed through and learned, I can now come up with an idea for an event or some business idea and I can instantly create a funnel for it. If something goes wrong, I can fix it, because I’m the boss and I know how to do it.

I now outsource some of my work, but I can do that because I’ve learned the systems myself and I can train others in the systems to help me.

Funnels are one of the most powerful assets you can build in your business. I’ve got 20 funnels now, and they are out there doing their thing. I’ve had a funnel that’s had over 2,000 people go through it that I created two years ago. I haven’t touched it except to do an upgrade here and there and it’s still working for me.

Things begin to change when you make the decision to go all-in and say, “I’m going all-in to learn what I need to learn. I don’t care how long it takes. I don’t care how hard it is. I’m going to do it.”

 2. Are You Consistently Investing In Your Business?

Investing in your business proves to your brain that you are serious about your business. Your brain doesn’t know whether you’re in or out if you are just dabbling in your business.

When you invest in your business, it is a way to step outside your comfort zone and realise your self-worth. To boss up, you need to take charge. You need to make a decision to go all-in on something and stick to it.

A friend of mine recently invested $12,000 on a coach for a 30-day intensive course. It’s been incredible seeing the shift in her already from this investment.

We were both talking about all the times where we’ve invested a significant chunk of money in ourselves. The most I’ve invested at one time was a $23,000 program.

As soon as I go into that five-figure investment, the fear, doubt, and anxiety all come up to the surface. But when you invest in yourself largely, it shows your brain that you’re serious about your business.

The very first time I did it, it leveled me up so fast that it was exponential growth. And that was before I even got the result. The results came later but it was just the fact that I’ve taken this massive leap of faith, and it showed me that I trusted in myself.

When you invest in your business, it is a way to step outside your comfort zone and realise your self-worth.

Making the investment in myself showed me that I was going to make it, I was going to do whatever it takes to build this business, I was not going to give up, there were no two ways about it.

I’d decided that I had come too far and it’s never been an option to give up.

It takes courage to take your hard-earned money and risk it on investing in yourself. But it makes you feel alive.

Not knowing when or where the money is going to come from is like jumping out of a plane without a parachute and knowing you’ve got to create the parachute as you are in the air. It’s a buzz!

I put typically at least $15,000 into my business every year, sometimes more.

It’s been a big part of building my confidence and resilience. Not just selling things, but investing in my business. This is a great way to show your brain you’re committed to making your business work.

 3. Are You Consistently Improving Your Marketing Skills?

What’s the one next thing you want to achieve in your business? Really think about it.

Whatever that thing is that you want to achieve in your business, that one thing is going to require some type of marketing no doubt if that’s your next big thing.

Did you wake up this morning and improve the skill of marketing to get your next thing out there? Did you wake up in the morning and take action towards that thing? Probably not if you’re like most people.

Staying focused on the one most important thing is really hard.  If you’re not improving your skill of marketing, you’re not actually growing as a business owner.

There are things that you need to do in your business right now, that you don’t know how to do and that someone else knows how to do. You can pay them to show you.

For example, create a funnel. A lot of people freak out when they hear the word funnel. But a marketing funnel is just a client journey and an automated flow for your future clients to journey through.

Marketing funnels allow you the freedom to take your hands off, but still know your future clients are being nurtured and looked after when you are not there.

What so many people do in small businesses is they start the business manually but then attempt for the rest of the business life to keep running it manually.

When you have an automated flow, you can focus on what you love and what you do the best.

Holding events is also an incredible marketing tool. I’ve grown so much from putting on events. Events help you consolidate all of your content and they help you organise your ideas. Remember people pay for organised knowledge.

When you’re automated in your business, you’re able to have that time to think more strategically and get more clarity. You’re able to create more and organise your knowledge more.

When you have the capacity to generate consistent leads, it’s the difference between having an unstable shaky business, and a solid, reliable, predictable system. Everything changes for you.

It takes the stress away and enables you to enjoy your business. You are enabled the time to have creative ideas and to have a whole lot more time to really do the things that you love.

It’s really not complicated to understand.  All I have to do is decide that you’re going to stop over-planning, over-talking, and over-thinking and start taking action with an automated approach to your business. 

Some people think “Ohh that looks a bit hard, that looks like work.”

Do you know what’s worse?

Running a business that sucks the life and soul out of you because you’re so stressed.

There are so many things you could be doing for people to find out about you, it’s almost overwhelming how many things we’re meant to be doing. There’s podcasting and blogging, YouTube and reels, the list goes on.

The only way to do it without working harder and longer is to be automated. When you’re automated you get to enjoy your life more. The technology is there, it’s incredible what’s possible.

If you don’t have an automated funnel in place, there’s only so far you can go. Everything is capped. Your sales, your profit, your growth, your lifestyle – everything is limited. 

When you build an automated funnel, firstly, you have the capacity to generate what I call, a consistent lead flow. Stop for a second and think what it would be like to have this asset working for you in your business?

A good business is based on a series of systems and that’s what’s scalable. Can you see the power of this?

Are you ready to boss up? If you are, I am going to show you exactly how at my upcoming workshop. It’s a free live event for coaches, consultants, and service-based entrepreneurs who want to scale their business without working harder and longer.

I will be sharing with you my Proven Step-By-Step Client Attraction Roadmap. There are 3 secrets:

1 – Compelling Content Influence Tools

The unconventional psychology-based content tools you can use to effortlessly get attention & influence people to take action on your content (not just ‘liking’ it), to fill your webinars, workshops & calendar with clients every time.

2 – Automated Client Attraction Funnels

How to create a 24/7 marketing machine to automate your lead generation and free up your time. It enables you to have a consistent, steady flow of quality leads wanting to work with you, reliably and predictably. You do it once and it’s done!

3 – Five Figure Presentation

How to craft a five-figure presentation using my signature ‘Profit From Presenting Formula’ so you can wow your audience with massive value while converting multiple leads at once into your high-end package.

P.S. Whenever you’re ready… here are 3 other ways I can help you grow your coaching business:

1. Grab a free copy of my ‘Client Attraction Checklist‘

It’s a powerful roadmap to attracting leads, signing clients, and scaling your coaching business. — Grab It Here

2. Join the community and connect with Coaches who are also growing their business

It’s our Facebook community where ambitious Coaches learn to get more income, influence, and impact. — Join Us Here

3. Work with me privately

If you’d like to work directly with me … just send me a Facebook Message with the word “Private”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details! — Message Here

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5 Stages of Mindset Change

 

We are collectively walking together through a crisis period, one that is filled with great uncertainty for many of us.

We are in a time of loss. We still have so much to be grateful for, yet we have also lost a lot.

And I believe important to acknowledge that and grieve the loss in a healthy way.

I think it’s wise to acknowledge and feel our feelings, whatever they are.

None of us have ever been through this. And many of us are struggling to adapt to the changes that have happened so fast.

Stress happens when our bodies feel fear and we don’t process our thoughts and feelings in a healthy way.

We can’t function and perform well for ourselves, our clients, our communities or our businesses if we live in a constant state of stress.

We can’t pour from an empty cup.

So the first step is becoming aware of what’s happening internally.

How we walk out this crisis is determined by the mindset we choose as we navigate through it.

I’ve recently noticed a cycle in my own thinking through this time, and also in the thinking of some of my clients and friends.

I have named this cycle the 5 stages of mindset change.

In this video and article I share the 5 stages in the cycle and how they manifest in your life, so you can determine how to move to the next stage and use this time to become more resilient.

Stage 1 – React

The first mindset change is to react. We are all reacting very differently to the circumstances around us.

There’s one thing we can’t control and that’s the circumstances around us.

The circumstance is neutral until we put thought and meaning to it. A circumstance cannot make us feel anything.

There are plenty of things we can control, like our thoughts, our emotions, our actions, and our results.

This isn’t anything new, this is well-known in the world of psychology.

This is the way our brain works and what happens when we realise that our reaction to a circumstance is within our control.

We might not control our initial impulse to react, but we can control the meaning we give to the circumstance.

We can control our thoughts about the circumstance, which then controls our feelings about it. Our actions and behaviours follow on from there.

Realising there is so much we can control is very helpful when we feel out of control with a lot of uncertainty in our lives.

We all react differently. Some people are in different stages.  If you think about the stages of grief, there is shock, then there’s numbness. I’ve definitely had some numbness where I’ve found I’m not remembering things and my brain is foggy.

Some of us do what I call going to ‘BED’.

B is for blame

E is for excuses

D is for denial.

We might rotate between blaming other people and blaming ourselves for how we feel. We make excuses. We can start saying that we are not going to achieve our goals or we are not going to move forward.

We can deny our feelings and the changes and almost ‘pretend it’s not happening. In this stage we are reacting to what’s happening rather than taking control of our responses. It’s like we want to just hang out until it’s all over.

Stress occurs in a number of ways and can show up in physical, mental, emotional and behavioural red flags.  We might feel irritable, moody and unmotivated. We might find ourselves over-consuming and indulging in bad habits. These are all symptoms of stress and occur in the ‘react’ stage.

Stage 2 – Reflect

In this stage, we start to reflect on how we’ve chosen to react. Some people never make it to the reflecting stage.

Have we chosen to retreat or advance, to become stronger and grow, or have we hidden from facing the reality of the crisis?

To reflect is healthy. Be open with yourself about how you are feeling and how you have been handling the situation.

Reflection allows us to GROW from this situation.

We can choose a growth mindset that takes what’s thrown at us and we can use it to become stronger, more powerful and more evolved.

We can live at the ’cause’ side of the equation.

Or we can live at the ‘effect’ side.

We all have a choice. We can choose to retreat or advance, choose to become stronger or diminish during this time. This all starts with reflection. 

Stage 3 – Recover

The next stage that a lot of people move to, is what I call recover.

In the recovery stage, we’ve reflected on how we’ve reacted, and then we start to recover.

We start to become more self-aware, self-accepting and accepting of the situation.

We may have been frustrated or angry at having things taken from us.

For example for me, I was so frustrated that I couldn’t use the gym! Going to the gym has been part of my life for 25 years and it was wired into my habits and lifestyle and even identity. It was a coping mechanism.

I would go from feeling frustration at not being able to go to the gym, to feeling guilt and beat myself up for being silly that it’s such a ‘first world problem’. Then I went to feeling compassion for myself for the loss. Even if it seems small and insignificant to someone else.

I’ve realised that I had to grieve the loss of that part of my life. That it’s ok.

Have you lost things that form part of your identity and are also a coping mechanism? If that’s you, I understand.

There is a sense of loss and grieving that comes with any type of loss of something or someone we’re used to.

When you start to recover, you look at the possibilities.

You ask yourself things like “How do I want to be in this season? What can I do differently? How can I meet my needs in a different way, now that restrictions are in place?”

Stage 4 – Reset

The reset stage is a stage where you need to have empathy for yourself and for others.

This is the stage to show yourself kindness, grace and compassion for what you’ve been going through.

This is where the rebooting and recharging kicks in and your creativity gets turned back on.

Recently, I’ve been wanting to plant some things on my balcony. I want to do some painting and I want to write more poetry.

I want to sort out my online systems and I feel more motivated to make changes, whereas in the first few weeks of this, I was feeling numb, confused, lost and a bit all over the place.

In the reset phase, we make empowering changes.

For example I’ve committed to a friend to meet in the park and motivate each other, go for bike rides and take the weights out.

I’ve committed to some non-negotiables of daily sunshine, nature and movement.

I’ve committed to showing up online, regardless of how I feel. I’ve committed to being productive.

The reset stage is putting in some routines, making sure that you have a schedule and keeping some sense of certainty.

Your brain is freaking out right now because there are so many unanswered questions. We don’t know how long this is going to last. There is so much uncertainty.

Having routine brings certainty to your brain. I need a sense of routine every day. I need to stop staying up late. I need to go to bed earlier and get up with a plan every day. I need to stick to my daily plan and weekly goals.

If you’ve fallen down and gotten off of the track, forgive yourself, pick yourself back up again and start showing up in a way that inspires you.

Stage 5 – Resilience


Resilience is your ability to bounce back from stress.

This is where we shift from the stress response to being strong.

Resilience is about acknowledging your feelings of stress and being kin

d to yourself and deciding to use them to grow.

When we are in the resilient stage, we feel strong, resourceful, creative and powerful.

But then something might happen and we find ourselves back in stage 1 as we react again and go back around the cycle again.

We’ve all been feeling certain levels of stress. It’s important to acknowledge that it is stress and that your brain doesn’t feel safe due to the upheaval we have all been experiencing.

When you feel stress rising up in your body, take a moment to do some stress relief actions:

* Deep breathing or meditation.

* Increase your movement and intake of healthy food.

* Externalising your thoughts – journaling, or processing with a coach or friend.

* If you have nervous energy and find yourself scrolling, find something to create something and do things with your hands.

Remember that comforting yourself is different to caring for yourself.

Most of all – be kind to you. You’re doing great, my friend. Even if you don’t think you are.

I know we all try to be strong and independent, powerful leaders, but we’re all going through this together. It helps us if we are open, honest and vulnerable.

When we face these feelings, it allows us to move on to the resilience stage more quickly.

You don’t need to rush to resilience. The by-product of reflecting, recovering and resetting will be resilience.

Love to hear your thoughts.

Are you a service-based business owner?

Do you need help setting up an online funnel, so you can attract new clients?

I’m offer a free 30-minute strategy session here

*First-time sessions

I’ll help you clarity your next steps to building your own, profit-producing marketing funnel, fast.

Looking forward to helping you get more clients online!

Take care and stay strong,

Kat

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The #1 Tool You Need To Attract Clients Online

Hey friends,

In this video and article, I share 3 opportunity blockers that may be hindering your business growth.

I also share 3 super-slow ways to get clients online (what NOT to do),

and 3 super-charged ways to attract clients online.

Do you want to be one of those people whose business takes off and soars during this season?

Or will you be the one who retreats and gives up?

We are living in very unusual times. If you want to not only survive in these challenging days, but thrive, I invite you to be open to the new opportunities around you to grow your business online.

I’m sure you’re here because you want to be one of those people is successful in this period, and really help people and make a difference in this time.

3 Opportunity Blockers

Opportunity blockers are limiting beliefs that we tell ourselves, that block us from progressing. I want to dispel some of the main limiting beliefs that are coming up in people right now.

What I love about times that we’re in like this, is that all our belief systems come to the surface, and if forces us to deal with them.

Number 1 opportunity blocker I’m hearing from people in these changing times, is:

I don’t know enough / I’m not expert enough

that they don’t know enough and they are not experts.  I want you to really challenge your beliefs.

Because of fear of not feeling good enough or not knowing enough, you are missing opportunities. You need to make a decision and say, ‘I’m going to be willing to show up, no matter how I feel.’  Say to yourself, ‘I’m capable. I can handle it and people need help during this time.’

Number 2 opportunity blocker is the belief that:

The market is already too saturated

If you’re a relationship coach, because of web search algorithms, it appears there are relationship coaches everywhere.

The truth is there are more people who need help than there are people who can help them.

So that’s one myth I want to bust!

Number 3 opportunity blocker is the belief that:

No-one is spending money at the moment

…or it’s unethical to sell during this time, or people don’t want to buy at the moment…

How many of you feel that it’s not a good time to ask people for money?

The truth is there are MANY people out there who need your help and encouragement during this season.

You’ve got a tribe of people that you have a specific skill-set, that you can help right now. If you don’t help them, potentially, they will struggle… and so will you!

You are not selling a gimmick, you are genuinely interested in helping people and you have something of value to serve people with. You cannot let the fear of judgement stop you from progressing in your business.

If you stop selling, your business could go under – then you can’t help anybody!

So please keep giving people an opportunity to receive value and help.

3 Super-slow Ways to Get Clients Online – What Not to Do

Here are three super-slow ways to grow your business:

Number 1: Relying on just social media posts to grow your business

Many people have been telling me they’ve been posting and no one is interested. They take it personally, instead of looking at their systems.

It might be that only one area needs tweaking, like their marketing and copywriting. It may be that they are not communicating their value well. The most common thing I see is poor marketing skills. Organic posts are a very slow way to build your business.

Number 2: Relying too much on word of mouth and referrals to get clients

That is like handing your business control over to someone else. If you’re one of those lucky businesses that constantly gets an influx of leads and referrals by word of mouth, then you’re quite rare.

There will come a day that you will need to be more proactive in your marketing, and you cannot just rely on other people to do your marketing for you. Relying on word of mouth is a very slow way to grow your business.

The most important thing is to take control of your marketing. Take the reins and ensure you’ve got online and offline strategies for lead generation.

Also hone your skills in sales, marketing, copywriting and presenting through this downtime. These are timeless skills that can help you future-proof your income.

Number 3: Just sending people to your website

When people aren’t getting the click-throughs to their websites, they think it’s something wrong with them, but it’s actually usually just a traffic problem.

If you’re not getting clients, check that you are giving really great value through all of your content, whether it’s free or paid. But more than likely, you are giving value but people aren’t finding it.

We don’t just want to send people to our website but to landing pages where people can opt-in and you can build your email list and continue to provide value to people and nurture them.

Also, landing pages convert 4-10x higher than a page on your website.

So don’t just rely on your website, which is a super-slow way.

3 Super-charged Ways To Get Clients Online

These are what I call my three secret online marketing weapons.

Number 1: Post regular, educational content targeted to your ideal client

Rather than just posting random things, you want to think about what your ideal client needs to know.

How can you help them actually get a very small result through your content?  Make sure it’s consistent and original, not just reposting other people’s opinions.

Have a voice and post on social media at least three times a week. Once a week post a really good piece of content such as a video blog and ensure it’s directed to your ideal client.

Number 2: Run webinars

Webinars are one of my favourite ways to get clients. Here’s why:

1. They can help you grow your list & get new clients fast

2. You can help more people at once

3. It’s a fast way to get & hold attention

4. There is longer exposure to you, helping people make a significant buying decision

5. Compared to written content or social media, you can more effectively educate, inform, & nurture people

6. They opens new doors of opportunity

7. It’s a great skill to learn that you have for life

Webinars can build your email list and also reach people globally.

They are a very leveraged method to use to grow your business. They are a profitable, scalable asset.

 

Number 3: Create a marketing funnel

This is actually the number 1 tool you need to attract new clients online. A marketing funnel is a series of steps that you put together, to take your ideal clients from being strangers to paid clients.

These could be prospective clients that meet you on social media. You take them through a series of steps to get closer and closer to you, by getting them to opt into something like a freebie.

You will be in multiple people’s funnels at the same time, where you’ve entered your name and your email, in exchange for usually a downloadable item. It could be a webinar or a PDF cheat sheet.

Then on the thank you page, you would up-sell a small product. It could be a one-on-one session with you. This funnel enables you to continue to market to people and to nurture them.

It means that you’ll get unusually consistent lead flow. So, what you want to do is start with one funnel, provide great value and get people coming closer and closer to becoming a paid client.

I’ve got 20 funnels at the moment. There are different funnels out there for different things like webinars

Building these lead generation strategies, you’ve got multiple streams of ways that people can find you and multiple streams of income and cash flow. You are then building a passive or semi-passive income, that is truly an asset.

Tony Robbins has a million people going through this funnel, every single month. Creating funnels are very doable and anyone can do it once they know how.

If I get an idea for something, I can set up a funnel in about an hour. I have full control of my business that means I can go to any country in the world and still receive income.

And you can too.

Want help creating your own funnel to attract more clients?

‪You can book a free 30-minute strategy session here

*First-time sessions

I’ll help you clarity your next steps to building your own, profit-producing marketing funnel, fast.

Looking forward to helping you get more clients online!

Kat

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The 3 Things That Can Make The BIGGEST Difference In Growing Your Business

 

There are so many things that we could be doing to grow our business.

But it’s really important that we focus on the things that are going to make the biggest impact.

You’ve heard of the 80/20 rule right?

Around 80% of your results are going to come from 20% of the things that you do.

So I’m going to share the 20% or so of things that I’ve done that have brought at least 80% of the results in my business.

For most of us, that means getting more clients, more cash flow, and setting up good systems.

A lot of people I speak to want to leave their job and work only in their business, getting paid to do what they love.

If this is you too, it’s important to choose the actions that are going to be most profitable for you and the ones that are going to give you the lifestyle that you want.

 

 

Here are the three things that have made the biggest difference for me:

 

1. Switch From Manual To Automated

The first thing is switching from a manual business to an automated business.

There are lots of things that you can do to automate your business.

Every single task you have to do, consider if there’s technology that you can use to do it.

For example, do you have to manually reply back to everyone who contacts you?

What if people can book in a session with you on the spot using your online calendar? Then send a pre-qualifying questionnaire link and the zoom link – and you don’t have to do anything except show up.

That frees up SO much time!

When you start moving those things up to the top of your to-do list that are going to automate your business, it allows you to have more of a life, because you have a really solid booking system.

Another thing that is really important to do is set up funnels.

I don’t know why I left it so long because I’ve heard about it for so many years but I just got stuck on it. And I didn’t really reach out and ask for help, and I didn’t invest in a good program to actually help me.

So, once I got the funnel in place, I had a constant stream of leads coming in.

With the funnel, you set up a great freebie that your ideal client wants, you make sure that it’s really attractive and really appealing, make sure that people want to download it and then from there they opt in to your email address and it’s all automated.

So you want to make sure that you’re not wasting a lot of time when technology can actually do the heavy lifting for you.

 

2. Create Consistent Content

The second thing that really made the biggest difference to me in my business was creating consistent content.

First of all, you want to show up on Google. I’m sure you realise the impact of not being shown on Google, on the number one page.

If you’re on page two, it’s really unlikely that people are going to see you can see your stuff and come via google and want to work with you.

You’ve got to position yourself as the authority as the expert in your area, in your niche.

A lot of people are resistant to do this and they got really broad with their niche, and they will never be the authority or expert on it, because it’s too broad.

For example, they’re trying to establish themselves as the expert in weight loss, or a relationship coach, but because a lot of other people are doing it you’ve got to differentiate yourself.

And the best way to do that is to post consistent, regular, valuable, original content.

So, how often are you putting out content?

Are you doing it at least weekly? If you’re not you’re going to struggle because the whole pipeline slows down.

If you’re only doing one piece of content, like every few weeks, then it’s really hard for you to get clients. You’ve got to be consistently putting out quality content helpful content that your ideal client really wants.

 

3. Run Workshops and Webinars

Running workshops and webinars have been a game changer for me and have made a massive difference. I get the majority of my clients through workshops and webinars.

So if you’re not running workshops or webinars at the moment and you’re a service-based entrepreneur, I highly recommend that you look at the strategy.

It’s a way of building trust people are going to sign up with you if they haven’t consumed some of your content online, and the fastest way to build connection, build trust and relationship is actually teach them something that’s going to be helpful for them.

And workshops and webinars are brilliant ways to do it.

So, where do you start when it comes to workshops and webinars?

Well, I recommend that you look at meetup.com because meetup is so effective and it’s super under-rated.

It’s also really cheap for the amount of value that you’ll get back to them out of it. It’s only about $30 a month.

It’s just one of those strategies that I can’t recommend highly enough, but you’ve got to decide that you’re going to be brave because, let’s face it, most people don’t want to do public speaking.

But that’s how you separate yourself from your competitors.

If you want to be successful, you’ve got to be willing to do the things that your competitors, aren’t willing to do, or people that are trying to be successful, but probably won’t make it – finding the things that they’re not willing to do.

I think this quote says it well, it’s by Wayne Dyer:

“The easy road gets hard, and the hard road gets easy.”

So if you think about it, if you do the work once, then you could be one of those people that are actually lying on the beach and getting paid for it.

Those people do exist!

 

Would you love to have a more automated business, so that you can literally go on holiday and get away from work for a while and still have money going into your bank account?

It’s possible!

You have a genius zone, you have gifts you have strengths, you have stories, skills, experience, that people can really, really benefit from.

Switching from manual to automated, creating a freebie and a funnel, creating consistent content and running workshops and webinars truly makes this possible.

And you literally have the ability to set up these three things simply, and I would love to show you how to do it.

So, if you want to know exactly how to do it, I have a special limited offer for you.

I have limited spaces in my calendar to offer you a 45-minute session to help you create a game-plan to attract new clients and start making the income and impact you want.

(first-time sessions only)

Register for a free one-on-one ‘Client Attraction’ Session Now

Book your session here

 

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