There are so many things that we could be doing to grow our business.
But it’s really important that we focus on the things that are going to make the biggest impact.
You’ve heard of the 80/20 rule right?
Around 80% of your results are going to come from 20% of the things that you do.
So I’m going to share the 20% or so of things that I’ve done that have brought at least 80% of the results in my business.
For most of us, that means getting more clients, more cash flow, and setting up good systems.
A lot of people I speak to want to leave their job and work only in their business, getting paid to do what they love.
If this is you too, it’s important to choose the actions that are going to be most profitable for you and the ones that are going to give you the lifestyle that you want.
Here are the three things that have made the biggest difference for me:
1. Switch From Manual To Automated
The first thing is switching from a manual business to an automated business.
There are lots of things that you can do to automate your business.
Every single task you have to do, consider if there’s technology that you can use to do it.
For example, do you have to manually reply back to everyone who contacts you?
What if people can book in a session with you on the spot using your online calendar? Then send a pre-qualifying questionnaire link and the zoom link – and you don’t have to do anything except show up.
That frees up SO much time!
When you start moving those things up to the top of your to-do list that are going to automate your business, it allows you to have more of a life, because you have a really solid booking system.
Another thing that is really important to do is set up funnels.
I don’t know why I left it so long because I’ve heard about it for so many years but I just got stuck on it. And I didn’t really reach out and ask for help, and I didn’t invest in a good program to actually help me.
So, once I got the funnel in place, I had a constant stream of leads coming in.
With the funnel, you set up a great freebie that your ideal client wants, you make sure that it’s really attractive and really appealing, make sure that people want to download it and then from there they opt in to your email address and it’s all automated.
So you want to make sure that you’re not wasting a lot of time when technology can actually do the heavy lifting for you.
2. Create Consistent Content
The second thing that really made the biggest difference to me in my business was creating consistent content.
First of all, you want to show up on Google. I’m sure you realise the impact of not being shown on Google, on the number one page.
If you’re on page two, it’s really unlikely that people are going to see you can see your stuff and come via google and want to work with you.
You’ve got to position yourself as the authority as the expert in your area, in your niche.
A lot of people are resistant to do this and they got really broad with their niche, and they will never be the authority or expert on it, because it’s too broad.
For example, they’re trying to establish themselves as the expert in weight loss, or a relationship coach, but because a lot of other people are doing it you’ve got to differentiate yourself.
And the best way to do that is to post consistent, regular, valuable, original content.
So, how often are you putting out content?
Are you doing it at least weekly? If you’re not you’re going to struggle because the whole pipeline slows down.
If you’re only doing one piece of content, like every few weeks, then it’s really hard for you to get clients. You’ve got to be consistently putting out quality content helpful content that your ideal client really wants.
3. Run Workshops and Webinars
Running workshops and webinars have been a game changer for me and have made a massive difference. I get the majority of my clients through workshops and webinars.
So if you’re not running workshops or webinars at the moment and you’re a service-based entrepreneur, I highly recommend that you look at the strategy.
It’s a way of building trust people are going to sign up with you if they haven’t consumed some of your content online, and the fastest way to build connection, build trust and relationship is actually teach them something that’s going to be helpful for them.
And workshops and webinars are brilliant ways to do it.
So, where do you start when it comes to workshops and webinars?
Well, I recommend that you look at meetup.com because meetup is so effective and it’s super under-rated.
It’s also really cheap for the amount of value that you’ll get back to them out of it. It’s only about $30 a month.
It’s just one of those strategies that I can’t recommend highly enough, but you’ve got to decide that you’re going to be brave because, let’s face it, most people don’t want to do public speaking.
But that’s how you separate yourself from your competitors.
If you want to be successful, you’ve got to be willing to do the things that your competitors, aren’t willing to do, or people that are trying to be successful, but probably won’t make it – finding the things that they’re not willing to do.
I think this quote says it well, it’s by Wayne Dyer:
“The easy road gets hard, and the hard road gets easy.”
So if you think about it, if you do the work once, then you could be one of those people that are actually lying on the beach and getting paid for it.
Those people do exist!
Would you love to have a more automated business, so that you can literally go on holiday and get away from work for a while and still have money going into your bank account?
You have a genius zone, you have gifts you have strengths, you have stories, skills, experience, that people can really, really benefit from.
Switching from manual to automated, creating a freebie and a funnel, creating consistent content and running workshops and webinars truly makes this possible.
And you literally have the ability to set up these three things simply, and I would love to show you how to do it.
So, if you want to know exactly how to do it, I have a special limited offer for you.
I have limited spaces in my calendar to offer you a 45-minute session to help you create a game-plan to attract new clients and start making the income and impact you want.
(first-time sessions only)
Register for a free one-on-one ‘Client Attraction’ Session Now