Are you struggling to attract paying clients? Or clients who pay you what you are worth?
There are some deadly mistakes that entrepreneurs make when it comes to attracting their ideal clients.
Here are 5 of the most common ones I see.
If you don’t have the number of clients you want, I bet you’re making at least 1 of these mistakes now.
1. Not doing enough dollar-producing activities
Spending time on dollar-producing activities, or ‘DPA’ is crucial.
When I'm coaching my clients and they tell me they are struggling to get paid clients, I say “How was your week when it came to DPA?”
And sometimes I hear about a lot of things people are doing that aren’t producing money.
DPA is the only thing that's going to keep you in business.
It really is. If you are not focusing on things that are going to directly produce money, then you're leaving money on the table.
Here’s the thing.
I don't know if you have noticed but the things that are dollar producing are usually the hard things that your competitors aren’t willing to do.
They’re things like sales calls. They’re things like following people up and things like networking - getting out there in front of people, like getting out of the house and getting out from behind your laptop.
They are usually the things that are hard. But remember the hard road gets easy, that the easy road gets hard.
So if you're just taking the easy road and you're just consuming on social media and reposting and putting up quotes, it's not really going to lead to paying clients.
What I recommend you do is take a piece of paper and draw a line down the middle.
Write on the left all the things the dollar producing activities, and on the right what are all the things you’re doing that isn’t.
And literally, the list on the left needs to become your action plan today.
The dollar-producing activities are doing the hard things that your competitors aren’t willing to do.
Like running webinars.
Like running workshops.
Like creating a funnel.
They're not easy, but they're going to produce more dollars and help more people.
2. No clear or effective strategy
In almost all cases, entrepreneurs who struggle to attract clients don’t have a clear and effective strategy.
If you don't have one, you need to start a plan, and you need to execute on it and not be random. That’s not going to work for you.
The 3 strategies I recommend for client attraction are:
1. Switch from manual to automated
2. Create consistent content
3. Run Workshops and Webinars
You can read more about these 3 strategies in my recent blog post ‘The 3 Things That Can Make The BIGGEST Difference In Growing Your Business
3. Being unwilling to do what competitors aren't
The fastest way to grow your business is to do the hard things.
Do the things your competitors are unwilling to do.
For example, most of your competitors aren't running workshops.
Because what's the number one fear? For most people, it’s public speaking.
So, when I heard this I thought hmmm. I need to do this.
I'm an introvert, and it freaked me out. I thought - oh my gosh I need to speak in public. Because I'm scared of it, and the thought of getting up in front of the group makes me want to vomit right now.
So I need to learn it!
I’m quite competitive and I thought well, if my competitors aren't willing to do it, then I’m doing it!
I'm going to learn how to speak, and I just watch public training public speaking training and spent over 20 grand learning that skill, because most people aren't willing to do it.
So, if you do it and you do it well, you get good at it.
You can only get good at it by doing it regularly.
And this is what most entrepreneurs will not do, and you will separate yourself from your competitors.
There's a great quote that Ben Harvey. He says “People on mission, have no competition.”
If you have full belief in your mission, and you really, really believe in what you're offering and you want to share it with the world.
Just focus on that.
Don't too much waste time studying your competitors.
Just get on with your genius zone and staying in your lane and producing your best work. Just create, create, create. Stop consuming and start creating more.
4. A Broad Niche
I see this all the time. People say to me that they know that they need to niche more. Yet they're too scared of narrowing down.
Most of you are too broad.
When people say to me “Kat, is this too specific?” I rarely have anyone who is too specific. Actually, I can only think of one. Most people are way too broad. I literally hear people say their niche is between 20 and 40.
I don't know about you, but I was very different at 20 to how I am now at 40.
So, 20 year olds and 40 year olds - completely think different language, different brand emotions, different brand colours perhaps.
So make sure that your niche is specific.
5. Unwillingness To Invest
Most entrepreneurs struggle to create their dream business because they’re unwilling to invest.
The two biggest things they’re unwilling to invest in are their time and their money.
But how are you going to grow a business if you're not investing time and money into it?
The people that say to me “I've tried this and that and it hasn't worked”, I ask them - how much time and money are you investing in getting clients?
And most people tell me they post on social media, but they're not putting money into Facebook ads.
They make pretty posts but they're not putting money into business coaches.
They're not putting money into learning new skills business skills.
This is a very costly mistake.
So, which of these mistakes are you making? Which one is the biggest opportunity for you to improve on?
Anytime we realise we are struggling with something, we have an opportunity to change it.
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