Kat Millar

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The Difference Between High-Converting and Low-Converting Content

There are TWO WORDS standing between you and your ideal clients: YOUR WORDS.

In order to create content that converts, you need to know how to use your words to link people to your product or service.

Your word choices either widen the gap between you and your ideal client or close the gap.

Most people are winging it with their content and don’t have an effective content strategy, because they don’t realise that successful content follows a formula.

When your words hit the spot, they draw the right clients towards you and people consistently start reaching out wanting to work with you.

It seems like magic, but it’s actually very simple when you know how.

The best news is, creating high-converting content is a skill that anyone can learn, so that means you. All you need to do is learn the principles and then follow them.

Learning compelling content principles transforms your ability to create content that converts, so you never have to worry about how to get clients through your content again. I believe learning how to create content that converts is the most useful, yet underrated skill you can have as a solopreneur.

First I want to clarify what I mean by converting and what I mean by content.

Converting, by my personal definition that I’m speaking about in this blog means that the content does what it’s intended to do.

This means people take action on your piece of content. A high or low conversion rate could be based on a percentage or a number of people that take action from seeing your content.

Content, by my definition, is everything you create online. This includes your web pages, social media posts, sales letters, Facebook ads, emails, videos etc.

Every type of content can benefit from what I’m going to share because the principles I teach apply across all content.

Of course, different content has different purposes. A sales page is inviting someone to buy something directly, so a sales page has its own unique structure that it needs to follow.

There is a heap of things a sales page needs that are beyond the scope of this blog, however. A website also has a whole lot of factors that are needed for someone to take the next step.

So think of conversion as the person taking the action step you recommend in your piece of content.  And I’ll give you some examples of actions in this training.

You can benefit from learning these principles across the board in your content.

There are 7 ingredients that I teach in order to attract clients through your content. Today I am going to focus primarily on 3 areas.

1 – Trust

The first ingredient is trust. Without trust, it’s impossible for your content to convert.

There are 3 main things that are important to include in all your content, in order to get people to trust you.

1. Your Credibility

The first reason people will trust you is your credibility. Your trustworthiness as a person builds your credibility.

Think about someone that you trust, and think about why you trust them. What qualities do they have that lead you to trust them?

For example, I’m thinking of a friend now who I completely trust, and the reason I trust her is that she’s a person of integrity, she’s consistent, she does what she says she’s going to do and she is very real. She has an incredible heart and that shows in her actions, not just in her words.

You may have an incredible offer and your program may be great, but if you aren’t trustworthy as a person, people won’t trust your offer.

Ask yourself; Are you really living what you’re teaching? Are you walking the talk?

An example of this is if you are a coach, but you are not receiving coaching yourself.

Or another example is if you’re selling something you say is an essential product, but you don’t actually buy it yourself.

All of these things form your integrity, your character, and the depths of who you are. This is the first thing to look at if you want people to trust you.

2. Your Offer

The second thing people need to trust is your offer.

You could be the loveliest person in the world, and you could have the biggest heart ever. But people don’t just pay to work with a nice person.

When I went to a surgeon recently, I didn’t want him to just be nice, I wanted him to know what he was doing.

I wanted to know what his method was and I wanted to know that it would be a good return on my investment.

There are many different elements that go into making a great offer.

For example, a great offer needs to have some type of guarantee. It also needs to have some element of curriculum where you clearly lay out the path from Point A to Point B .

Ask yourself, how much can people trust your offer?

If you need help in creating an irresistible offer, then please reach out to me. I loved to help people craft an offer they can have rock-solid confidence.

3. Your Method

The third thing people need to trust is your method.

Let’s say you’re a health coach and your method is that you teach eating 6 meals a day.

Do the people that you want to attract actually all want to eat 6 meals a day? Is this a method that can work for most people?

Your method has to line up with what your potential clients want and also line with your core beliefs.

Something I found really valuable as a personal trainer, was not siding with these controversial fad diets as the only way to do things. We are all different in what works for us.

I had an opinion on every single one of them, but my opinion was to show both the pros and the cons. You have to be willing to stand for and against things and be strong in your personal method, but that doesn’t mean saying there’s only one way.

You must believe in your method, so people trust you and trust your method.

You need to have lived experience because if you’ve lived it, people can feel that.

For example, if I was teaching Google Analytics, and SEO, that’s not something that I’ve really learned.

However, I’ve lived content creating, presenting, and automation systems. These are the main ways I’ve grown my business. So these are the 3 main things I help people with.

The 8 pillars in my accelerator program are all things I’ve done myself. It’s so important that people can trust your way of doing things.

Now I want to touch on 3 other things that sit under the banner of building trust.

Social Proof

You can show trust for your content with social proof. You can include stories, case studies and testimonials of people you have helped.

When you tell a testimonial, you don’t have to say, “Here’s a testimonial…” You can let it come naturally through in your content. You can be talking about a subject, and then you might bring an example of someone you’ve helped within that subject.

For example, I have a client recently who did a webinar and she made over $12,000. I just include stories like this within my content, that line up with the content I am creating.

I also have a client who I helped move from being a CEO of a medium-sized company to leaving his job and starting his own business, so I shared this in my content around the difference between a 9-5 mindset and an entrepreneurial mindset.

Bringing stories and examples of lived experiences of your clients that you’ve helped adds social proof to your content.

Social Circle

Who are the type of people you attract? Who is attracted to you and who is in your social circle? Do you have a community that is full of people bitching or complaining? Do you attract people who are toxic?

We have to really look at our standards of who we allow to spend time with us in close proximity.

Last night I went to my friend Lisa Jane’s networking event online. I’d had a full day of clients before so I had a long day. I turned up because I knew she attracts quality people. I knew that the people who came would be quality people.

Your social circle makes an impact on the way people trust you also. If you surround yourself with like-minded, authentic, growth-minded people, those are the types of people you will attract.

Social Experience

Do you have a lived, embodied experience of what you’re teaching and sharing?

Are you being an example of possibilities?

Few things are more of a turn-off than someone not living what they’re saying.

An example of this is a health coach who has some bad nutrition and lifestyle habits.

Or a relationship coach that wasn’t good at relationships.

Obviously it’s not about perfection, but about being a role model.

Would you rather work with someone who has lived and embodies what they teach or would you prefer to learn from someone who is just teaching a theory they’ve never actually put into practice?

Are you constantly setting your standards high and growing towards them, and not just teaching theory?

2 – Curiosity

The second ingredient you need in order to attract clients through your content is curiosity.

I’ve spoken about this before in previous blogs, but it’s such a powerful ingredient to include in your content, so you can open up a desire and have your content convert.

It’s the difference between something being nice to read or it being a must-read. It’s the difference between something being nice to watch or something that you absolutely have to watch.

TV series do this well. They leave open loops in your brain, so you’re just wanting to close that loop. You are just waiting to see the new episode so you can close the loop. This draws curiosity.

In business, you do this by teaching people something they didn’t know. And then you show them that there is more that there is still to know, which makes them realise they need to know more. This shifts their perception and makes them somewhat more curious.

It’s not that you’re trying to be elusive or vague, or dangle a carrot and then take it away and say, “Hey, contact me if you want more information.” You need to give as much value as you can.

You also need to open the slope of curiosity, where they want to know more because they’ve just had an epiphany that there is more to what you are teaching.

This helps people realise that you do something different from what they’re used to, or you come from an angle that is different to what they’ve heard before. They see that you teach in a way that’s slightly different or your content lands differently.

To make this happen you have to craft your content. When you take time to craft your content, you don’t just check it to make it perfect,  but you craft your words to create a shift in someone’s perception and this opens up that curiosity.

That’s what makes people private message me. After I share a video or share a piece of content, I often have people DM me. I share a lot in my content and I don’t hold back, but I am also transparent in that I show that there’s so much more to know

Curiosity is a really cool ingredient to include in your content. If you learn to make people curious and you apply this in your content, it can be a  game-changer in your content and the way you connect with potential clients.

3 – Take Action

The third thing I recommend that every piece of content needs is it has to have a call to action.

I recommend that all of your content inspires some form of action. You might do this overtly or covertly.

I don’t always say to people to DM me or click a link in my bio. Some posts pose a question, and this gets people to start shifting in their minds, in order to take action.

You have to ask yourself – what is the purpose of the content piece.

What’s the point of crafting a beautiful piece of content that’s interesting and nice to look at, but if it doesn’t inspire someone to take action?

All your content should help someone take action, and that action might be a very small step, but it’s one step closer to them improving their life.

Not everyone who reads your content is ready to talk to you or to invest in you straight away.

Some people wait 3 or 6 months before they contact me, for example. I’ve had people sit on my email list for a year before they get in touch with me. Other times people contact me straight away and make a fast decision to work with me.

I consistently put out content and I consistently get clients, because of the varying stages of the buyer’s journey that people go through.

The buyer’s journey starts with someone becoming aware of you and then they need to build trust. This leads them to become aware they have a problem, then they become aware of the cause of the problem, and this flows to them becoming aware of the solution. This then follows to the buyer becoming aware that you provide the solution.

People go on the buyer’s journey at different rates, some people do it quickly, some people take longer.

When you sit down to create your content posts, start with the action you want the person to take and then work back from there.

A major benefit of starting with the end in mind is that people get used to you inspiring action. They get used to you popping up in their social feeds, and they begin to know that you give quality content that will inspire them to take action. So they take the time to read and watch your content.

These are the keys to consistently making offers but having them not seem like you are trying to push a sale, because the next step is not something they will have to pay for and also you have provided value.

Do you want help doing this so you can get more clients and grow your business?

I work together with my clients in the following areas:

1) Making your offer irresistible. I help you get clear on the best packaging and pricing for your stage in business and the stage that your ideal clients are at.

2) Clarifying your language. I help you understand the beliefs your ideal clients have and what you want them to believe. Most importantly I help you use the right language for your ideal client, so the right people can immediately see what you’re all about and that your program is right for them.

3) Creating organic, compelling content that converts. I use my proven process to craft the right language that calls in truly ideal, quality clients and I make sure you’re following the frameworks as precisely as possible. This will ensure you get enquiries from your content.

In order to be the best candidate to get results, you must have experience serving clients in your area of expertise and getting results, and already have a pretty clear idea of what problem you solve and who you enjoy helping the most.

If you’re not sure if you meet this qualification, message me on Facebook or email me at info@katmillar.com and we’ll discuss it.

You need to be willing to create content consistently, either writing and/or being on video and sharing your thoughts about the topics you’re an expert in.

If you’re interested, get in touch and we will have a chat and see if you are a good fit.

I look forward to chatting with you!

Kat.

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3 Things Your Social Media Posts Must Have To Attract New Clients

Are your social media posts attracting the clients you’re hoping for?

If you want to grow your business to $10k+ months consistently, knowing how to craft content that connects with your ideal clients is essential.

You need to understand the principles to gain and MAINTAIN people’s attention, so you can inspire and influence the right people to work with you.

Have you ever wondered what makes a post a MUST-read, not a ‘nice-to-read?’

Over the last 5+ years helping coaches, consultants, and experts to create compelling content, I’ve discovered there are 3 main things that need to go into social media posts to attract quality clients.

This is a major piece of what I do as a business coach: helping people to create content that not only gains attention but MAINTAINS attention so that people want to take action on what you’re sharing and be inspired to work with you.

When you include these 3 elements into your content in the right way, your content PULLS the right people to your posts, and attracts clients to you CONSISTENTLY, without you having to pay for ads.

You can apply these elements in your content straight away to be seen as an authority, sign up more clients, and finally make the money you deserve!

You can use these principles on video as well as in written content, including blogs and emails.

The 3 main issues I’ve discovered that stop people’s social posts from connecting with ideal clients are:

  1. Not enough credibility
  2. Not creating a mindset shift
  3. Being too vague

So how do you overcome these problems? Here are 3 powerful ways…

1 – Authority Positioning

Content with very little (if any) authority is an issue I see all the time.

This is where people post tips or ‘how-to’ teaching, but don’t come from a place of sharing their own credibility and experience.

Positioning yourself as an authority builds trust and credibility.

If you don’t position yourself as an authority, people won’t value you.

In order to position yourself as an expert, it’s important that you don’t just give tips, because anyone can Google information. What you need to do is ‘move’ a person when they consume your content. Inspire and influence them to act.

You can up-level your positioning by giving case studies, testimonials, and sharing from your own life.

A lot of people resist positioning themselves as an authority and expert because they have fear around it.

One of the biggest problems people have when it comes to positioning is that they’re not confident in making bold statements, asking bold questions, and being boldly niched.

Being boldly niched is really important because when you niche down and become micro niched, this is when you will find your ideal clients.

Sharing your credibility and presenting yourself as an authority is key to having people listen to you.

A lot of people struggle with imposter syndrome and not feeling good enough to present themself as an authority. It’s a massive mindset issue that can take you out of business.

You need to get over this fear of not wanting to position yourself as an authority. It doesn’t take long to fix this issue. I’ve had people clear this in as little as one session with me.

Obviously, there are layers to this issue and you need to go to the root cause and clear that limiting belief.

This invaribly pops up when you are wanting to go to the next level.

If you want to go from a startup to 5K months, your mindset around this might create a ceiling for you to keep you ‘safe’.

If you want to go from 10K months to 20K months, then you must address the limiting beliefs you have to get you to the next level.

Remember, when you’re positioning yourself as an authority, you can’t guarantee that someone will make what you are claiming, cecause each situation is different. The person has to do the work, be committed, and work towards an outcome. If they do the steps you advise and put in the work, then they can achieve what you are claiming, but they have to do the work.

If you have achieved it, or you’ve had someone achieve it, you can be confident in your authority positioning. There’s no magic rule that says you have to help a certain amount of people achieve a result before you can position yourself as an authority.

However, you need to know how to articulate how to help someone get it. Then you want to show up with that authority.

The definition of authority by Merriam-Webster dictionary is…

“The confident quality of someone who knows a lot about something or who is respected by other people.”

I really like that definition because confident qualities are when you know a lot about something, you have studied and researched it, and you’ve got experience about something, and you’re probably respected by other people.

There are 3 E’s you need to share when you are showing your authority…

1 – Evidence

2 – Experience

3 – Education

The way to position yourself as an authority is to give evidence of the fact that you know what you’re talking about, show your experience and then also educate people. Your social media posts have to have some element of authority positioning in them.

2 – Belief-Shifting Language

Belief-shifting language is where we are super clear on the belief that our ideal client has, and the belief we WANT them to have, and we craft our content in a way that bridges that gap.

Often people are actually consuming your content but not actually having a shift in their beliefs.  So they learn something, as opposed to having an ‘a-ha’ moment.

I was working yesterday with my mastermind private group, and we were talking about the beliefs that their clients currently have. It’s these beliefs that you have to aim for in your content to shift.

To shift a mindset, you need to be super clear on what beliefs are not serving your ideal clients and then shift them to a mindset and belief that will serve them. This is based on the premise that you have something that’s going to improve their life, that is going to be valuable to the right person.

So you want to work out what beliefs your ideal client currently has and then address these beliefs. You can do this on a piece of paper.  And then you craft your content in a way that bridges that belief gap.

Aim to shift only one mindset or belief in each of your posts. People don’t take any action on your posts because they haven’t had that epiphany moment. And it doesn’t need to be big, but it’s a revelation or a shift in their thinking.

Think of content as a strategy. It’s not just one post, but it’s multiple posts. I signed up 3 clients this week and the one I signed up today was because she had been reading multiple posts from me.

It’s been a journey for her to trust me and my capability as a business coach. And this has been built over time.

It’s not about selling to people on one post. It’s about pre-selling people over time. Then when you’ve planted lots of seeds, and the person is ready and had an ‘a-ha’ moment, they will be pre-sold before they have a strategy call with you.

If you keep showing up with the right content for the right people, you’ll keep getting clients.

When they’re ready, they’ll reach out. It’s a beautiful thing!

3 – Clear Problem, Cause & Solution

The third thing your social media posts need to include is the clear problem, the cause of the problem, and the solution to the problem.

Many times the reason people’s posts don’t lead to attracting clients is that they’re too vague. They’re too big picture, too fluffy, or even too overwhelming.

There are too many ideas going on, as opposed to addressing a clear problem, the cause of the problem, and giving a clear solution.

This is what I help people to achieve in their content. It’s one of the main things I work on with my clients, because ‘closing the gap’ is so important.

Being too vague leaves people nowhere.

An example is people may write in their post, “Are you feeling stuck in your life?” Or “Do you want to fulfill your potential”

The problem with this is that is not typically the conversation people are having in their own mind.

The conversation people are having in their own mind, is usually very specific and quite detailed.

If you think about conversations that you have at a bus stop or at a checkout line. You don’t normally say things like, “I’m stuck” or “I’m not fulfilling my potential in life.”

People don’t typically use that kind of language. They use more specifics.

Like “My daughter is misbehaving, and she’s constantly throwing her toys out of the cot.”

Or you may say something like, “I just really want to be able to fit my fit my dress for this party coming up.”

Compelling content addresses specific concerns.  You need to be bold and niched and be specific about who you help and with what area you help with.

You’ve got to choose a very clear problem and a very clear niche that is not too big picture.

Once you’ve chosen your micro-niche, look at the problems the people have and address these problems.

But don’t just go on about the problem. Share the cause of the problem, and provide ways to solve their problem, and the solution in your content.

This is where you present a framework, process or roadmap that people can follow to get them to the solution they are seeking to their problem.

So ultimately, what need to do is create multiple posts as a strategy.

The steps I follow to create compelling content that resonates with my ideal clients are:

Step 1 – Create a post outlining a problem someone has, and write it directly to a person who wants a specific outcome you can provide.

Step 2 – Explain the connection between the outcome they want and the type of help you provide.

Step 3 –  Explain what your offer includes and who it’s for, then invite people to reach out to you.

Always call out a group of people in your posts. These are your niche. If you go through some of the posts on my Instagram and on my Facebook, you’ll see that I do this.

I explain who the events are for – ie: coaches, consultants and service-based entrepreneurs. I then mention the specific results that people are seeking help for, like building a pipeline of ideas and a pipeline of clients so they can scale their business to 10k months or more.

The reason we invite people to reach out to us, rather than posting an external link, is because Facebook doesn’t show your posts to many people if it has a link in it. They don’t want people to jump off Facebook onto your landing page or your website.

When you put an external link, maybe 1% of your followers see this. So you invite people to reach out to you instead. And then you can share your landing page with people.

I signed up 4 dream clients this week by applying some of these compelling content principles, as well as the other ingredients I teach in my ‘Compelling Content Formula’

The system is what I personally use to get clients consistently and make $10k+/month in my business.

I typically get at least 3 discovery calls booked into my calendar every week by applying these principles.

And now I’ve decided to create a brand-new 30-day content makeover mastermind to share the exact strategy!

I’ll be leading a small group of people through my proven process to create the right language to call in truly ideal, quality clients.

It will cover how to craft organic content so that the right people will be attracted to you and want to work with you.

I’ll also be doing weekly live ‘make-overs’ of your content using my compelling content formula…

…so you not only learn the skill of creating content that converts but also know exactly how to apply it to your particular business straight away, and on an ongoing basis.

This mastermind is for people who are already in business, have already had clients, and are pretty settled on a particular niche.

You must enjoy sharing your thoughts about the topics you’re an expert in.

It will be a very exclusive small group so that everyone gets personal coaching with me on their content in order to attract the right clients.

If you’re interested and you’d like to be considered for the mastermind, send me a message on Facebook, or email me at info@katmillar.com.

I’ll ask you some questions to see if you’re the right fit for the program. If you are, I’ll share with you the details to get you started.

I look forward to chatting with you!

Kat

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The most IMPORTANT thing you can do this week to level up your business

If you want to scale up your business, you’re probably doing a lot of things in your business right now.

Posting, emails, research, hanging out in Facebook Groups, writing blogs. There’s a lot of activity as a business owner.

The question is, is it getting you new clients consistently? And if it’s not, what do you need to do differently to get different results?

Level up means different things to different people. What does level up your business mean to you?

For some people, it means upskilling in their sales, in marketing and presenting, their copywriting…

Level up for others means leaving their job and going full time in their business.

For some people, levelling up means that they are bringing on a new team member or creating a new funnel or system.

It might mean achieving your freedom figure – the amount of money that you want to earn every single month so you have freedom and don’t have to work in a job…

…then you can have that impact that you really want to make in the world.

What’s the next thing you want to achieve in your business?

Think about this… there are things that you need to do in your business, right now, that you don’t know how to do that someone else knows how to do.

We can all waste so much time trying to figure out things on our own.

I’ve come up against some things recently that I have been really stuck on. I couldn’t believe that I was really struggling with a Facebook ad and I couldn’t get it to get accepted. It would keep going back into the ad and it kept getting rejected.

For some reason, I didn’t reach out to a business group that I’ve paid for a membership for. I just didn’t even think to reach out to them. And then I finally did. I said I really need help on this. I’ve been trying everything trying to figure it out on my own. And they came straight back to me with the answer.

It was interesting how much I tried to figure that out on my own when I could actually reach out and ask for help and receive it.

Also, another yearly membership to a business group I’m part of came up for renewal at the start of this month.

I’m already part of two other programs plus have a coach, so I was thinking about whether I wanted to stay in it or not.

As it got closer to the expiry date, I felt fear pop up that I would miss out on their specific skills.

When I noticed that emotion I thought “What is it worth to have that extra certainty that I can get more help when I’m stuck?”

I remembered something important.

When I wanted to win bodybuilding contests, I worked with people who had won trophies.⠀

When I wanted to earn $10K+ months consistently, I worked with people who had already achieved that income.

If we don’t keep investing in people who have done what we want to do, we won’t keep growing.

What usually happens is that when we don’t know how to do something, we stop doing it. We go and do something else. And there are things that have been holding us back from a lot for a long time because we’ve got stuck.

Whether it’s somewhere in our funnel or somewhere in our sales process. Or maybe it’s something to do with our website or Facebook ad.

I’ve had three people reach out to me this week, and say that they needed feedback. I help people make-over their content and web pages.

One lady needed a website overhaul and a social media strategy and we got that done in 2x 90 minutes sessions.

Another lady reached out to me and said, “I don’t know why I’m not getting clients.” I looked at her branding and it was impeccable. It all looks amazing. But as I started to go through it, I realised that her messaging was not clear. She was trying to reach too many people … and she’s missing them all. I could see exactly what her problem was.

She could have kept churning out content and it wouldn’t have gotten results because she hasn’t stepped back and crafted exactly who her ideal client is and their specific pain points. She was being super vague.

Sometimes because we don’t look beyond ourselves and what we know, we can miss opportunities to grow.

Changing your business and changing your life, it’s always going to be preceded by awareness of something you haven’t seen in yourself up to that point.

You might know what to do, but you haven’t seen how to actually apply it in your business.

A lot of people say to me, “I know what I should be doing. I know that I need to be doing more content… improving my copywriting skills… doing more videos.” But they don’t have the clear steps of exactly what to do, a formula.

YOU OVERCOME FEAR WITH A FORMULA

You overcome fear with a formula when you’ve got the steps and you know how to apply those big picture principles like send emails, or the things that you know that you should be doing in business, but you’re not taking action on. Often, it’s because you haven’t seen exactly what to do and how to apply it to your own personal business.

A lot of us want to transform things in our business but before the transformation, there needs to come a recognition that something’s broken.

And because we can’t see ourselves, we don’t know what we look like to others.

It was interesting when I was doing this website make-over. I was looking at her LinkedIn, Facebook and Instagram, I could see so many things that she was doing, I could see the holes – it’s one of my genius zones or whatever you want to call it. One thing I can say is I can quickly pick up where people are going wrong.

Think about it like this. You eat a salad at one o’clock for lunch at a cafe with some friends. Then you go and get your nails done. Then you have some meetings and go shopping. You get home, let’s say 6pm, you look in the mirror and there’s like a big piece of kale in your teeth.

So between one o’clock and six o’clock you’ve talked to maybe 12 people and you think, “Why did not someone tell me?” You couldn’t see it.

And this is the thing I really want you to get – you cannot change what you cannot see.

I heard about a really influential leader who said, “I want to ask a question of the people that I lead. What’s it like to be on the other side of me?” And that’s a good question.

Have you ever thought about what it’s like to be on the other side of you?

We all have blind spots because we don’t know what it’s like to be on the other side of ourselves. We don’t know what it’s like to deal with us. We don’t know what it’s like to have a conversation with us.

We’ve watched ourselves on video, maybe we see ourselves in the mirror, but we actually don’t know what it’s like to be our friend or our coach.

One of my Inner Circle clients is a Parenting Coach. She helps parents with big picture parenting and her and I were chatting about the fact that a lot of parents don’t have a plan for their parenting.

And so they might say, “Oh well, I’m a great parent.” But how do they know? They’ve never parented yourself.

Or, they might say, “My marriage is good”, but how do they know? They’ve not been married to themselves.

So if you’re going to transform your business you need to see things differently from how you see them now. How you see yourself now is not how other people see yourself.

Think about this: every moment of every day, our brain gets bombarded with information which we process, and this becomes our perception and our experience.

I remember learning in my NLP training that we have coming into our system, approximately 11 million bits of information per second. I just couldn’t get my head around that. I don’t know if you can even try and fathom 11 million bits of information. But as a processing unit our brain can only process around 126 bits of information.

So, we’ve got 11 million bits coming in. Our brain can only process 126. So how do we decide which bits to pick?

Imagine a big pile of  11 million matches. I can’t even fathom that, but imagine there is a big field full of 11 million matches, and your brain, in a second or millisecond pulls out just 126. Think about how many are left … 10,999,874 bits of information are left that your brain didn’t pull out.

If I pulled out my 126 matches, they’re going to be different bits of information based on our beliefs and experiences, our upbringing, our filters our perception of reality, what’s important to us, etc. That’s why when you buy a nice top, you begin to see that top everywhere in the shops.

So the odds are you’re going to pick up different bits of information to someone else.

So when you think about how much you’re missing out, how much you’re not seeing and how much you’re not experiencing, it’s crucial as business owners, that you know the task to pull out that you could be doing in business, which are going to have the greatest impact.

We need to know the tasks that are going to have the greatest impact and we can’t usually see that the challenges ourselves. We need someone else from the outside to actually show them to us.

How do we differentiate the test of high impact and low impact? Well, the first thing we need to do is we need to decide what impact means. You may want to base your impact on your monthly or quarterly income goal.

So, determine which tasks in your business, of the hundreds of things that you could be doing, are going to bring the most in income.

Some people think it’s either increasing their income or it’s helping people. They actually go together. You can’t increase your income without helping people.

And if you’re charging what you’re worth, you can’t help people without increasing your income. They go together too, because business is about providing value. If what you do genuinely improves the quality of someone’s life, then the more impact you make, the more income you receive because they really do go together.

So there’s nothing wrong with having income as a priority, because that’s a direct reflection of how many people you’re serving, and helping.

It’s also important that if income is a priority, that marketing and sales are the most important activities you can be doing.

And by marketing, I don’t mean making your brand colours pretty. I don’t mean fluffing about on Canva, lining up every photo. I don’t mean writing a blog for three hours so only your Mum and your best friend read it ,but not actually driving any traffic to it. Those are not impact-driven activities.

We can all get stuck in those things because the brain loves the path of least resistance.

So often those 126 bits of information that are picked from the 11 million bits are the easy things, the safe things, the comfortable things. But if you’re not good at sales and marketing, the priority is skill acquisition on those two things – improving your marketing and sales skills has to become a top priority until you’re getting a return on your investment of the time that you’re putting in.

The lady that I was working with before was sharing that she is getting a lot of leads coming in so that she actually had to turn her ads off. The problem is she’s not converting them. So I said to her that her priority has to be sales right now as well as sales conversations. She can’t keep pulling people in if she doesn’t know how to convert.

So she needs to stop the marketing and focus on sales.

If you’re not getting any sales, if you look at your calendar right now and you looked at the next week or two, how many sales conversations have you got booked in? If you don’t have enough sales calls booked in in order to meet your monthly income target, then that’s got to be your priority – marketing, client attraction. lead generation.

These have got to be your priority and not the things that are just passive things, but the things that are directly going to lead to people booking into your calendar.

So often, we don’t see this ourselves. We don’t see what we don’t see.

So my question to you is: whose eyes are currently on your business, showing you the most important things to do?

Because if you’re not experienced in business, or you haven’t hit 10k months consistently, for example, do you want the opinion of friends around your business? Or do you want people who have successfully done what you want to do looking at your business.

I’m sure you’ve done business courses before. But if your business is not where you want it to be, it’s not just that you’re not applying what you’ve learned.

Here’s the distinction.

People think I learned all this stuff, I’m just not doing it. That’s not it. The reason you’re not where you want to be is you don’t know exactly how to apply it to your business right now. You don’t know the next steps, because otherwise you’d be doing them. So there is something missing.

And if you’re not levelling up, you don’t know the exact steps to take that are going to make the most impact and that are going to give you the results that you want.

There’s a quote that I love that says, “We can’t see the picture when we’re inside the frame.”

We can’t see that kale in our teeth when we’re looking at someone else.

So the most important thing you can do this week to level up your business is to get an expert perspective, to get someone’s eyes on your business. It’s the fastest thing if you think about it. Businesses scale up fast because they have strapped themselves to a fast moving vehicle.

Someone who knows what they’re doing or a company that knows what they’re doing. They’re not reinventing the wheel and trying to figure it all out themselves. And that’s how you grow your business and scale your business fast!

So if you’re stuck in your business, right now, the way to speed it up is to reach out to someone who can help you with that thing that you’re stuck on, the most impactful thing related to your most impactful goal. And whether that’s an income goal, or an impact goal, or both.

What’s essential for leveling up is to get someone’s eyes on your business that has done what you need to do. It’s called ‘Standing on the Shoulders of Giants’.

I had a cassette series when I was a teenager called ‘Standing on the Shoulders of Giants’. Did you have that? It was of Les Brown and some other motivational speakers. I remember that concept just clicking with me. This made me think if someone else has done it, then I can do it too.

But I need help. I can’t just try and figure it out myself. So I’ve invested around $145,000 now on education, and that is the single most thing that’s given me success. There’s no way that I’d be full-time, earning six figures a year in my business if I hadn’t have reached out and got expert help directly on my business.

So if you want to level up your business to $10K a month or more, not just as a one-off, but consistently, there’s a strategy to that. But you can’t learn that strategy if no one’s ever showing you exactly what to do.

It requires a willingness to get an expert’s perspective on your business, because your business is unique. And once you know the strategy, you stop wondering where your clients are going to come from, and you start getting predictable results, which is what we need in business. We don’t want to just be trialing things all the time and of course, there are going to be things that don’t work.

There are always risks in business of things that don’t work, but why not get a strategy that you know someone else has used over and over with many people and it works.

When you have a strategy that works, and it’s reliable, and you can trust in it, it becomes a repeatable system and you don’t have to keep trying all these different things.

If you’re not in Sydney and you want to get expert eyes on your business this week to move past your business problems, email me and we’ll arrange a time to chat.

And if you are in Sydney, and if you want to level up your business, I’ve gotten together with one of my business masterminds, (which we call ourselves the ‘Success Inner Circle’) and we’ve decided to create an event teaching the strategy.

Check out the Level Up event here

Together we’ve delivered over 8,500 coaching sessions between us and we’ve run over 300 events between us. So we know how to attract clients consistently based on our experience. We’ve designed an exact action plan that you can use to scale your business systematically.

We’re running an event on the 19th of June sharing how you can sign up your ideal clients consistently with a proven, reliable system.

Click the link here to find out more.

We’re going to be showing you how to get the right clients into your business using the right language – making sure that your messaging is correct, making sure that you’re speaking to the subconscious mind, which is the most powerful way that people make decisions.

We’re going to guide you through a step-by-step process that you can use straight away so you will know exactly what to do after the event.

We’re also not selling anything. It’s no fluff, there’s no hype. We’re just sharing pure, valuable content all day.

Check out the upcoming event in Sydney here, seats are filling up fast!

I’d love to see you there!

Kat

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How Successful Business Owners Multiply Their Income Without Doing More

A lot of people think that growing your business faster means…

being way busier…

creating more content…

starting at 6am, finishing at midnight…

A lot of businesses fail because people get burned out.

They get overwhelmed, they lose momentum because they’re not growing, they’re doing everything they know how to do, and it’s really frustrating.

Over the last five years helping business owners to grow their business, I’ve discovered something important.

Instead of doing more, you need to be super focused on doing the right things.

I’m going to give you some things here that you can do to multiply your success without adding a whole lot of time.

People get stuck in endless research and trying too many new things, which creates resentment and burnout.

What they don’t realise, is we need to build sustainably by doubling down on what’s working and doing it better, rather than addition.

Successful entrepreneurs have discovered they can achieve a whole lot more by actually doing less. But it requires a specific approach to managing your time and eliminating tasks that don’t lead to great results.

You need to rise up and look at the business from a higher view in the ‘clouds’ and stop getting stuck in the ‘weeds’.

Some people might think that in order to double their income, they need to double their working hours, but that’s not how to do it. If you want to get a consistent $10,000 a month, you don’t have to necessarily do more.

Instead, you need to choose a few strategies that are working and go deeper with them.

It’s about doing the right things properly. It’s about levelling up.

If your business isn’t growing at the moment, it’s because there are gaps in your skills or knowledge.

And you need to uplevel the area that you are lacking in, either your mindset, skills or knowledge.

I’ve had people say to me that they know what they should be doing, but don’t do it. If that’s the case, there’s a gap in your mindset.

One way you can save time is to automate.

There are 4 ways to automating your business. I call it the CIAO model.

C – Create Something

The first step is to create something and release it. Test it and get feedback. Make sure it’s valuable and helpful to your ideal clients.

I –  Improve It

Once you’ve created it, then up-level it. For example, for a webinar it could be tweaking your slides, changing the order of your content, having a clearer or more valuable offer. You may do this multiple times.

You don’t want to automate something until you’ve refined it. You get better and better, you test it in the marketplace and make sure people want it and like it.

A – Automate It

Once you’ve improved it and you’re happy with it, you can automate it. You put it into a system.

For example, with a webinar, you would create a funnel that looks like this

Step 1. Opt-in page explaining the benefits of a webinar

2. Broadcast room where people watch the evergreen webinar

3. Sign-up page to your offer.

This is how you automate that whole sequence.

This is just one example of automation.

O – Outsource It

Once it’s automated, you can then outsource it.

It’s important that you have a thorough understanding of your product and the processes of automation before you outsource it to someone.

This is just one example of how to free up more time in your business so you can multiply your income without doing more.

The CIAO method is a simple 4-step model that you can use in all areas of your business in order to multiply.

It’s really important in your business that you maintain control, that you know how to tweak things in your business before you outsource them. It’s key that you learn marketing yourself and not just pass it on to someone else.

I know someone who paid $5000 for someone to do marketing for them, but they had no control. Communication was really bad between this person and the person they had paid to do the marketing, so there was a great deal of frustration.

If your business isn’t growing, it’s time to look at how you’re doing things, not just what you’re doing.

Just because you’ve created a system like posting twice a week, or you send an email once a week, or you write a blog once a week, it doesn’t mean that’s all the work done. You need to keep up-levelling and improving the way you do each of these things.

To level up in your business, it means looking at your business as a pipeline and finding the leakages where things are draining out.

You then need to ask yourself how you will plug those gaps so you have a steady stream of consistent clients who are really well nurtured and looked after, and who get great results. People who get great transformations then refer their friends.

4 Things To Level Up In Your Business

There are 4 things I recommend that you level up in your business. To level up, you don’t need to just add more products, or create other things. More often it’s about up-levelling the quality of what you’re doing. Every single area of your business can be tweaked which can multiply your results.

There are 4 main things that I recommend you consider when you want to uplevel your business.

1 – Level Up Your Strategies

If you’ve been using the same strategies and you’re not growing, then you need to do something different. As Einstein said the definition of insanity is doing the same thing and expecting a different result.

If you’re writing blogs, posting on social media

If you’ve been sending out an email with your blog every single week, and you’re still not getting clients, then you might need to uplevel that strategy. You either need to improve your writing so that your writing is more engaging. Or you might need to uplevel your copywriting skills.

If your social media posts aren’t really getting engagement, they’re not getting people to actually book into your calendar, for example, or to click through to your landing page, then you need to uplevel your content skills.

If you’re sending out emails every week, but you’re not getting many people opening them, you need to uplevel your ability to create good subject lines and great content that gets click-throughs.

Ultimately, you’re not going to get people book into your calendar or have people come into your landing pages and order forms if your copy is not attracting people, so it’s super important that you uplevel your strategy.

2 – Level Up Your Skills

The second thing to look at is to uplevel your skills.

If you’re regularly posting on social media and sending emails but not getting people book in for calls, you may need to up-level your skill of inspiring someone to take action.

It’s one thing to share content, another to inspire someone to take action and make decisions. Inspiring someone to take action is about how you craft your language.

Or maybe you’re good at getting people to book into your strategy sessions but you find it hard to convert them into paying clients. So then your influence skills are needing to be levelled up.

Any time that your business isn’t growing, it’s time to look at your skills such as copywriting, marketing, sales, presenting, technology and automation. All of these skills need to be up-levelled to increase your income.

The best part is they all can be learned. All skills are learnable and anyone can learn them.

 3 – Level Up Systems

You also want to look at your systems. Let’s say you’re sending manual emails, you might want to change from manual emails to automated emails. If this is the case, you need to learn email automation.

Or you might change from using more of a beginner website like Wix or Squarespace, and upgrade it to WordPress.

You might be chasing people via email or sending invoices manually, and you actually want to go from manual, clunky old-school, to actually automating that whole process, so you need to learn these skills.

Then you can remove yourself more from those things and actually focus on what you’re really good at. Successful business owners spend their time in their genius zone.

You have unique brilliance that you’re really good at. And the more time you spend in that genius zone, the more money you’re going to make. You can outsource things you’re doing that other people can be doing.

I’ve got 3 assistants and they do tasks that free up time to be doing things that only I can do in my business, like content creation and videos and creating automated funnels.

You always want to be thinking if someone else can be doing the task you’re doing.

What systems can you put in place to free up your time so that you can multiply your income?

A lot of entrepreneurs spend their time posting so much content that just leads nowhere. And they don’t have a systemised funnel in their business.

A lot of what people do can be done in a more automated way.

4 – Uplevel Your Support

There’s nothing more valuable in business than having the support of a community around you who will hold you to a higher standard.

A supportive coach and community can give you clarity, direction, feedback, and accountability.

Accountability is the number 1 thing that’s helped me grow my business. Without having support and guidance from people who’ve achieved what I wanted to achieve, I wouldn’t have been able to build a six-figure income and help the amount of people I have.

If you don’t immerse yourself in an environment of growth, with expert eyes looking over your business, it’s so hard to grow.

I never launch anything without having people look over it and give me feedback.

I love what Eric Schmidt, the Google CEO says, and that is that the one thing that people are never good at, is seeing themselves as other people see them.

You can’t see the whole picture when you’re inside the frame. So support gives you that perspective, which ultimately gives you that acceleration.

Successful business owners multiply their income by up-levelling their strategies, skills, systems, and support.

Are you ready to level up in your business and attract more people who want to invest in your services?

Do you want to get answers to questions and increase your finances, fulfilment and freedom in your life?

If you’re a business owner in Sydney, I’m super excited to share an event that I’m running with two other speakers, Gez Perez and Mark Flores to bring you the Level Up event.

Check out the Level Up event here

We decided we wanted to run a 1-day event that is just giving away pure value all day, we’re not selling anything. We know that it’s really hard to up-level on your own.

This event is for you if you want to build a pipeline of consistent, ideal clients and scale your business up to 10k months consistently. It’s designed to take you out of a plateau and get you momentum again.

If you want to become a sought-after trusted leader or expert in your industry, it’s not about spending more time hustling.

It’s about your willingness to follow a proven step-by-step process that works.

When you’ve got the right systems, you can breathe, because the systems are doing the work for you, as opposed to you trying to do it all yourself, and getting overwhelmed and burned out.

If you want clarity, direction, and the exact steps to take in your business, and if you’re ready to scale up to $10K+ months consistently, and want to connect with entrepreneurs and other like-minded people, this is for you.

Check out the Level Up event here

We’d love to see you there!

Kat

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How I Stay In LOVE With My Business…And How You Can Too

Do you feel like business is draining at times?

There’s sooo much to learn and do … and it can be exhausting.

After being in business for 18 years, I’ve discovered something important that’s stopped me from giving up when it got tough.

I’ve realised that if you want to stay in the game, it’s essential to stay in love with your business.

Would you like to get your joy and inspiration for business back?

I’ve been chatting to people recently who are struggling and finding their business draining. This has inspired me to talk about staying in love with your business.

Business is definitely not easy and it’s not for the faint-hearted. Business is one of those things that can be hugely exhilarating and also massively challenging.

It is so important if you want to stay in the game … that you stay in love with your business.

Think about your business like a relationship. All relationships have ebbs and flows, ups and downs.

What is your relationship with your business like?

When your relationship with your business is good, then often the results of that produce great outcomes for your business.

Like any human relationship, negativity impacts your business and can throw things off.

I like thinking of a business as a pipeline and when things aren’t working, rather than getting super emotional and thinking something is wrong with me, I just look at what’s wrong in the pipeline. I look at where the leakages and holes are that need to be filled.

In my last blog, I spoke quite in-depth about the 3 things that I look for when I’m looking for quality clients, and it’s also the 3 things that I look at whenever I’m struggling in business. You can read it here.

There are 3 areas I recommend you look at if your business is struggling:

1. Attitude

2. Skills

3. Effort

If your attitude towards your business is negative and skeptical, and you’re struggling with your mindset, then that’s going to overflow into your results.

When you’re feeling discouraged and negative … it has a negative flow onto your outcomes.

If you don’t keep up-leveling your skills like – copywriting, sales, presenting, and marketing skills, that will also affect the growth of your business.

If you’re not putting in effort – showing up consistently, that affects your outcomes.

It’s important to take a VERY honest look at these three things and face whatever you’re avoiding in order to spark your joy and passion again.

There are 3 ways I’ve found to stay in love with your business:

1 – Align Your Business With Your Personal Values

The first way to stay in love with your business is to align your business with your personal values.

Are you taking action in your business regularly that is aligned to what is important to you in life?

The way you work out what your values are is to look at your life.

What books are on your bookshelf or in your Audible account? What podcasts do you subscribe to? Look at what’s booked in your diary, what’s pinned up on your walls, and look at how you spend your time. Look at the people in your life you spend time with.

My highest personal value is freedom. That’s why I’m an entrepreneur, because I don’t like working for someone else.

Another personal value for me is growth. So I spend some time every week on growth activities, like reading, researching, or crewing at business events that I’m passionate about. I love educating people also, so this is a high value for me.

I love connecting, supporting, and helping people – one of my top values is connection. I love connecting with people face-to-face, which is why I love doing live events.

I notice the shift in my energy and my joy levels when I’m connecting in person with humans. There’s nothing quite like face-to-face with real-life people and events.

Because of this, I decided to put on an in-person event that is coming up soon. I was inspired to run a live event again because I recently went to an event in Sydney and it was so powerful. And it fired me up and got me passionate again.

Ask yourself what your personal and business values are.

And then align your tasks, actions, and your habits with these values.

If contribution is a high value of yours, and contributing to others is going to keep you fired up, passionate, and feeling alive, then start reaching out and supporting more people.

When I’m finding things challenging and nothing seems to be working, I know if I can get on and help someone, It makes me feel so amazing and uplifted. When I help others,  I end up feeling inspired.

Business always has highs and lows, hills and valleys.

If you’re in a valley right now, I encourage you to keep walking. You will get through it. However, you don’t want to keep doing the same thing and expecting a different result. Einstein calls this insanity.

When things aren’t working you’ve got to look at the pipeline or you’ve got to look at where the gap is because there’s always a way to fix it. There’s always a way to tweak it, as long as your passion is there.

If you’ve fallen out of love with your business because you’re just doing it just for the money, and not for service and contribution, your business becomes soulless and transactional.

Imagine being in a relationship, that the person just wants you on the side to fulfill their needs, then there really isn’t much of a relationship is there? It simply doesn’t work. So if you’re doing business just to make a bit of money, rather than being in love with your business, it’s going to cause you problems and you will feel unfulfilled.

2 – Fall In Love With The Process

There are so many facets to business and you have to fall in love with the process of all areas of the business. If you just love coaching people and don’t want to focus on marketing, sales, or other areas that your business needs focused effort in, then it won’t work.

You need to fall in love with learning how to do Facebook ads or learning how to run events. You don’t have to learn all things at once. Learn one new thing, master that, and then learn another.

These things are a series of micro-changes that you make in your business that can bring you exponential growth. Business is a series of tweaks as you go. If things aren’t working then tweak what you are doing.

If you’re not in love with the process and if you don’t learn to love the process and reframe some of these things that we have to do, like marketing or sales, then you’re probably better off in a day job.

I’m not here to try and convince you to start a new business, but if you want to stay in your business and not give up, then you need to learn marketing, sales, writing, and other skills.

I highly recommend learning these skills before you outsource them. Because you need to know what you are paying for.

I was talking to a lady recently who had paid someone $5000 to do some marketing work for her. She’s finding there’s a lot of communication breakdown and it’s super frustrating for her because she doesn’t know how to do any of it herself and hadn’t learned it.

I always encourage people to take control of their business and learn all the areas themselves. That way you’re not relying on someone else.

When your business is at a great stage, then you can outsource your business. But you can’t just outsource everything just because you want to be a coach.

I didn’t always love marketing. The way I fell in love with marketing is by reframing it. I reframed it by thinking; I love coaching. I love presenting. I love them because I’m helping people. I’m making a big difference to people’s lives and they get their a-ha moments and get valuable education.

I can also get that great feeling through marketing. And so I linked the process of marketing, sales, presenting, copywriting, etc to my highest values.

With marketing I asked myself these questions:

  • How will marketing give me more freedom?
  • How will marketing give me more growth?
  • How will marketing give me more connection?

Ultimately marketing is about helping people. It’s helping people shift their perspectives and have a breakthrough.

It becomes less about the outcome of how many clients are you getting, and it becomes more about who you are helping. This is how you learn to love the process.

3 – Keep Levelling Up

My third way to stay in love with your business is to keep levelling up. It’s important as humans that we grow and progress.  If you keep getting stuck in your business and things are staying the same, it’s easy to fall out of love with your business.

If you’re not growing and consistently investing in skill acquisition, it’s really hard to stay in love and stay passionate about your business. Passion and excitement for your business come when you are investing in your growth.

This is how to keep that fire of passion burning for your business because you’re learning and investing in your growth. This passion and fire keep your relationship with your business strong.

You can’t just passively learn if you want to level up. You need to jump in apply what you learn to your business.

It’s not about perfection. Leveling up is about excellence. It’s about aiming to being excellent and outstanding as a standard.

When you choose to keep levelling up, you choose not to avoid hard things.

You may have been avoiding doing videos, or avoiding looking at your finances, or avoiding learning to do Facebook ads. Levelling up in every area of business means you’re constantly making those little tweaks.

What I love about levelling up, is that it makes your success inevitable.

If you want to level up in your business, particularly if you want to get more clients or sign up the leads that you do have coming in, I have something exciting to share with you!

I’m super excited about a new in-person event that I’m holding with a business strategist and a marketing strategist called Level Up.

It’s a Sydney-based, in-person event where you’ll get to spend the day with us and other like-minded entrepreneurs to renew your passion and love for your business!

I’ve teamed up with Mark Flores who is a brilliant video content strategist and marketer, and Gez Perez who is a productivity, systems, and mindset wiz.

We are sharing how to build a pipeline of ideal clients so you can scale up to $10K months consistently.

So if you are sick of playing small and tired of the overwhelm of marketing, and you want clarity and a step-by-step formula to sign up clients consistently, you can register for just $1! And then, if you enjoy it and get value, it’s just $49.

This is for you if you have a coaching, consulting, or service-based business, and you want to take it to the next level.

This is for you if you want to know how to build a system and have the formula to hit the 10k months and guarantee your success.  This event is designed to take you out of a plateau, and into being a trusted sought-after leader in your industry.

We are not selling anything at this event, it’s pure valuable content!

Check out the Level Up event here

Hope to see you there!

Kat

 

 

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