Kat Millar

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December 7, 2022 by katmillar Leave a Comment

The Content Sweet Spot That Appeals To All Buying Types

Do you want to know how to create content that deeply resonates with your soul-mate clients?

When you’re creating content and it’s not leading to clients, it can feel disheartening.

One reason people don’t convert their content into clients is because they’re only creating content ONE way.

They aren’t appealing to multiple buying types.

Most of us have been told to focus on ONE person – one avatar.

I understand why this is taught, and it can have its benefits.

However, the reality is – we are never just speaking to one person.

MULTIPLE people read your content and watch your videos.

Meaning, there are…

  • Multiple personality types
  • Multiple learning styles
  • Multiple delivery preferences
  • Multiple buying types

Yes – it’s important to be your true authentic self.

It’s also important to remember that there are multiple ways of people absorbing what you share.

You can be YOU and also share YOU in different ways.

And that you can serve MANY different people who are wired differently to you.

This is about being adaptable and flexible to the people who can benefit from our content. It’s being client-centric in our approach.

If you want to get more clients, you need to make sure you are appealing to a range of different people’s preferences.

This means you need to FORGET about just having ONE avatar…

…and appeal to multiple buying-types, so that you don’t miss out on reaching 75% of your audience.

In this video I share:

The Content Sweet Spot That Appeals To All Buying Types

It’s a simple, powerful tool you can use to identify where you’re sitting in the ‘Content Spectrum.‘

…and which of the 10 dials you need to turn up or down in order to attract more of your right-fit clients.

You can check out the video here…

The Content Sweet Spot

StrongWarm
ProfessionalPersonal
LogicalEmotional
CredibilityHumility
PainPleasure
Which side does your content sit more on?

Are there ways you’d like your content sit more in the middle sweet spot?

When you know how to use elegant influence to create compelling content…

…your marketing becomes easier, faster, and more enjoyable, and you show up with more confidence.

You connect better with your ideal clients and you attract more of the right clients into your business that you can help.

Take care my friends and remember – Keep showing up. Keep sharing.

The world is waiting for your words. They matter…

Big love

Kat xo

P.S Whenever you’re ready… here are 3 other ways I can help you grow your business:

1. Grab a free copy of my ‘Client Attraction Checklist‘

It’s a powerful roadmap to attracting leads, signing clients, and scaling your coaching business. — Grab It Here

2. Join the community and connect with like-minded Coaches & Experts

It’s our Facebook community where ambitious entrepreneurs learn how to increase their income, influence, and impact. — Join Us Here

3. Work with me to get more clients

If you’d like to work directly with me to get more clients… just send me a Facebook Message with the word “Clients”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details — Message Here 

Filed Under: Blog Tagged With: Attract Clients, Authentic, Avatars, business strategy, Clients, content strategy, Ideal Client

April 29, 2021 by katmillar Leave a Comment

4 Essential Keys To Attracting New Clients Consistently

Would you like to know the FASTEST ways to get more followers, more engagement, more trust, and ultimately more paying clients, consistently?

There are 4 powerful methods that I recommend and these are the exact strategies that I personally used to…⠀

* Sell out my programs with my quality clients that I love working with⠀

* Have a steady stream of consistent, ideal clients, without all the stress and confusion and overwhelm

* Grow a 6-figure business as a full-time coach working from home⠀

These are the things that enable you to really move the needle forward in your business, instead of all the little bits and pieces.

Four Things To Attract Clients Consistently:

If you want to have a business where you make 10k or more every single month, there are four main things that I recommend. Only four.

One of the biggest mistakes I see a lot of business owners making when it comes to attracting clients is a lack of focus. A lack of direction and trying to do ALL the things ALL the time, and nothing is really making any type of significant difference to the most important thing in order for us to STAY in business – which is cash flow.

To have a sustainable business, you’ve got to have solid structures set up, so you don’t need to have to rely on a job anymore.

Then you can really trust that your business is providing for you financially, not just covering your expenses, but to have some holidays and lifestyle too, where you can step away from business, and actually have some fun.

I don’t know about you but when I started my business, I would sit at my laptop every morning and before long, I’d have lots and lots of tabs open, and I would be researching, going down rabbit holes, and consuming other people’s content … rather than actually creating my own.

So if you want to stop wasting time on all those things that don’t make a significant difference, it’s time to strip it back to really what works. It gets a whole lot simpler when you focus solely on the things that really matter.

So here are the four things. Get your paper and pen out and get ready to take some notes.

1. Compelling Content

The first thing you need in order to attract clients consistently, you need to have compelling content. You need it. This is not a negotiable thing. Every business who wants to be successful needs to have compelling content.

Compelling content attracts the right people to you. You want people to read your writing and think “I want to work with her, she gets me, she is writing to me, she is speaking my language.”

And it’s really sad people posting content that doesn’t get read because when people post and it doesn’t get read, people think there is something wrong with them.

But nothing is wrong with you. You are amazing. But sometimes the crafting of the language doesn’t hit the mark and the words are raising resistance in people, or actually putting people off.

There are certain phrases we can use to invite people in – really hooky and compelling language, and then there is language that puts up a wall with people. This is what I teach my clients.

80% of your marketing success comes down to your words. How incredible is that! To give all the time we invest in other things in our business when 80% is actually the language we use … and so much of it doesn’t bring the paid in clients.

So much of it doesn’t work to bring in people. So much of your knowledge and expertise in your content is not being seen by people. It’s such a waste.

When you get your content right, when you get your content to be compelling, a whole new world opens up to you, more new opportunities open up for you, it’s like a dog whistle, where you call them in through using the right language.

If you don’t get this in place, your emails don’t get opened, your posts get lost in the newsfeed, and you’re not able to help the people that need it.

It’s pretty heart-breaking, because you have something that can really help people. You have unique brilliance that people need. People are struggling and you have the answers, and the bridge that joins you and your people is your wording.

Crafting compelling content is a skill, there’s a formula to it and you can learn it.

2. Conversion Events

The second key to attract clients consistently is having a conversion event.

The thing that has always gotten me the most clients is running events. There are so many reasons I love events.

Firstly, in order to sign up new clients you need to be able to attract a tribe of people and have them give your time. So, if you’re just sharing content, you’re not getting enough of their attention or time.

When you run events, you get attention on your business so that you can share your message in a way that’s really influential and inspiring.

To run events is the fastest way to attract your ideal clients.

Instead of speaking to one person at a time. If you spoke to 1 person for one hour and you need to do 100 hours, you can speak to 100 people in 100 hours.

But when you run an event, you speak to 100 people in 1 hour. It’s one of the major reasons I love it. I was doing one-on-one for 8 years before I went to 1:many. It means that when you create an event, it becomes an asset.

It’s like a book. Once you do the work, 1000’s of people can benefit from it and once.

The one-to-many model is incredibly leveraged meaning you don’t have to take decades to impact the number of people that you want to find anything that has incredible effects.

Another thing is so many of your competitors aren’t willing to do it, and they are not doing it well, because they don’t know how to do it well.

Most people are petrified of public speaking and when I learned that, I thought, well I am going to run at that.

I had a fear of public speaking as well, but I realised – if I can overcome that, it’s going to be a game-changer. It’s going to open up a whole new world.

And it did. As soon I started running my events, other people invited me to speak at their events, interview me on their podcasts and in their Facebook groups, inviting me to summits … all because you’re positioning changes. It’s a skill. If you can learn it, you can present it to your potential group.

It’s the coolest thing. It really equals freedom. You can go anywhere in the world and make money because you know how to present. Doing it online means you just need a Wi-Fi connection and a laptop and you can make money from anywhere in the world.

The ability to present to a group is not just reserved for people with natural talent. People have said to me “Oh you’re just a natural. I am not a natural at all. I have run over 250 events, it’s just practice. It took me a while to stop being bright read and to stop fumbling my words. It didn’t come naturally, I learned it.

I’m still not obviously not perfect, but you don’t need to be. That’s the best part. You just need to have a willingness to show up and organise your knowledge in a way that’s valuable for people.

I’m sharing my formula in a free event coming up. You can check it out here.

Running an online event allows you to get in front of your ideal clients, get their attention, have them trust you because you’re able to give valuable.

It’s not hard when you follow the formula, you just need a zoom account. It’s one of the cheapest ways to get clients.

The content that I’m sharing at this event took me years of hard work, I put it into a formula and I’m sharing it for free because I want to help as many people with this as possible.

At my event, I show you exactly how to do it, I take you by hand exactly how to do it with my formula and you get a blueprint, so you can launch your own profitable event.

Even if you’ve never done any type of presentation in your life, even if you’re scared of it, I show you how to do it. You just need to organise your knowledge, then show up, stare at a lens and present what you love talking about. It’s super fun! Anyone can do it.

3. Client Attraction Machines

The third key to attract clients consistently is to have a client attraction machine.

If you have lots to do and if you have lots of other things going on in your world, you have got a social life, a family and other things going on and you don’t really want to be glued to your laptop 12 hours a day, the best way to solve that problem is to get clients is to be automated.

You create an automatic system. You build a profitable, scalable asset like a funnel, I call it a client attraction funnel that becomes like a 24/7 sales machine.

So people can sign up with you any time of the day. You have got order forms online, where people can click and buy and you can transact when you’re sleeping or when you’re on your holiday. When you get this your whole business changes.

I used to think that if you set up automation, you don’t always have a beautiful client experience. But that was just a limiting belief.

You can still provide a really valuable client experience – AND be automated. In fact, people want to be buying things or booking on your calendar 24/7.

I have people booking early in the morning when I’m sleeping, or late at night or on a weekend. You don’t want them to call you or text you to go back and forth, you want a way people can be booking in with you.

You also want a way where people can pay you so you have got landing pages.

A funnel is basically a landing page, it’s a web page that you set up. I use click funnels, I love it. It’s one of the best landing page software you can get, it’s super simple to use, it’s elegant and professional and it converts really high.

People put in their name and email and they get an email straight away, they don’t have to wait for you for the next day or two to get back to them.

So it’s a beautiful streamlined process and you can do this while also providing a great experience. The funnel provides a path.

I know some people freak out when they hear the word ‘funnel’ and I did too. I didn’t want to learn all this technology but I have realised it’s actually easy once you learn it.

And when you learn it, you have got the skill for life.

I will be out running and get an idea, and I can get home and create a funnel in just a few hours. I can put up a lead magnet, thank you page, some kind of automation sequence that links to the automation through Email, done in an afternoon.

Eventually, when you have a big team or you have people assisting you, you can delegate things to people – but when you know how to do it yourself, you can do it fast and you can have full control over your business.

If anything goes wrong, you know how to tweak it, it’s crazy when you get this right. It’s one of the most leveraged activities you can do and if you don’t have time to do things manually, it’s perfect for you.

You just need to decide, you’re not going to have this old-school clunky manual business anymore and start taking an automated approach to your business.

It’s incredible because you can generate limitless amount clients from this. You can use that funnel forever, you can put a limitless amount of people through it.

You can run hundreds or thousands of people go through it.

You might be thinking “It sounds like work” and it does require work. But the cool thing about it is, once you’ve done it, you have skill. You can have holidays where you don’t come back to people annoyed at you or have people forgotten about you.

Once I set up the client attraction funnels, I could go to New Zealand regularly, and Port Stephens and Hunter Valley on holiday and people would still book in and I’d still make money consistently. It’s a beautiful thing!

4. Coach And Community

The fourth thing that you need in order to attract clients is a Coach and community.

There’s nothing more valuable in your business than having support. Having support holds us to a higher standard. It holds you actually getting things done.

It’s the one thing in my business that accelerated me faster than anything. Receiving consistent clarity, guidance, and feedback from an expert who has achieved what you want to achieve, who are farther along in the journey.

They can look in your pipeline and say, “this is where the leakages are.  We need to plug that, stop that, tweak that, stop doing that, start doing that”. We all need to have an expert in our business if we want to accelerate our results.

We can’t reach our potential without it.

Like Eric Schmidt, the CEO of Google said “Every famous athlete has a coach. One thing people are never good at is seeing things the way other people could see them”.

When you have got an expert looking at your business and saying this is what we need to tweak, it gives you a clear perspective, and ultimately it gives you acceleration.

On my journey as a Coach, I have realised the smartest thing I could do was have someone whose been there done that’ and actually understands my business and can show me how to make it together and get these pieces in place.

I call these fast lane activities.  If you imagine your business like being a road. You can be in the slow lane, middle lane, the fast lane or you can be on the footpath. And a lot of people on the footpath are walking really slow things in the business, doing things like tweaking their logo, or the shade of their colours, or things that don’t really matter.

When you get these fast lane activities in place and you build, what I call fully built bridges… instead of just lots of half-built bridges, where you start something and don’t finish…

When you build these full bridges, yes they take time, but once you have got them in place, you are setting yourself in solid sustainable business.

So, if you want to attract more people who want to invest in your services, if you want to get the answers to your business questions that you’re stuck on and you want to attract clients to you consistently with ease, I’d love to be that mentor for you.

If you know it’s time to start making the impact in the world that you’re here to make and the income you deserve, in my upcoming event I dive deeper into these four strategies, I’ll show you exactly how to do them all.

I dive into the HOW… how you can actually put this into place. I’ll show you:

  • How to create compelling content, all the elements that need to go into it
  • How to create profitable conversion events and the exact steps to do it
  • How to create a client attraction machine, even if you’re not tech-savvy. Anyone can learn it and I show you step-by-step what to do.

Plus you get support directly from me, and with a like-minded, inspiring community.

So if you like to join us, it’s happening on Saturday, May 15th. We’ll be diving deep into what I talked all about tonight so you can attract a steady stream of quality clients and fast-track your business growth. I’d love to see you there!

Claim your free ticket here

Filed Under: Blog Tagged With: business strategy, Client Attraction, Clients, Coaching, online events, Productivity, Sales Funnel

April 24, 2021 by katmillar Leave a Comment

Delete Your Overflowing To-Do List And Do This Instead

Do you have a to-do list that feels longer than the Amazon river?

Have you started a lot of things in your business, and not finished them?

Does your business feel like a constant construction site, like you’re always working on so many things?

When I first started my coaching business, I spent so much time GATHERING. ⠀

* I studied multiple online courses⠀

* Created numerous topic outlines⠀

* Wrote e-books, offers and blogs…⠀

It’s far easier to sit back and absorb and get addicted to ‘learning’. I was definitely stuck in a consumer mode, as opposed to creating mode.

I started & stopped SO MANY THINGS. I call these half-built bridges.

What Are Half-Built Bridges?

Half-built bridges are like when you start ‘building a bridge’ – such as a new business project. A webinar, a lead magnet, a website, a podcast, a Facebook group, an online course… and it gets hard.

We bump up against a problem or obstacle, it takes too much time, so we walk away and start building another bridge.

And the reason we do this is because we don’t have a clear plan.

Think about the things you’ve started – from all you’ve gathered from all the podcasts, webinars, YouTube clips, blog articles, and books.

The ideas and the projects you’ve started. The courses you’ve started.

For me, I have 2 unfinished diplomas that I don’t know if I’ll ever go back to…

Think about how much time you’ve wasted – starting things you’re never using and aren’t going back to.

And when you think about the ratio and how much time you spend consuming, comparing to creating, what’s it look like for you?

Right now, on a daily basis, on a weekly basis, let’s say eight hours or 16 hours, how many of those hours do you spend building a solid bridge all the way through?

Think about the compounding effect of a lack of focus. Think of all the times you wasted time starting things starting documents with all this research.

A friend of mine recently said she spent an hour researching how to create an Instagram filter and then realised she’s never going to do that and will never get that hour back.

Build a Fully Built Bridge

Half-built bridges can’t be walked over. No one pays for half-built bridges. They pay for fully-built bridges.

Finally, I got it. I realised what I had been missing. A formula. A proven plan. THAT is the way to make business success happen quickly.

Many business owners are NOT getting paid what they’re worth – because of this ONE thing. They haven’t finished something all the way to completion. Or they haven’t CONTINUED to build effective bridges for people to walk over.

It’s simply because they don’t have the strategy, the systems,  the skills, and the support to complete a bridge that people can actually get across to the other side.

All the things you want… The amazing clients, the money, the travel, the automation, the freedom – they’re all on the other side.

You can sign up amazing clients if you know the right way to do it. You’re never going to get there by taking lots of little disjointed actions. You need to complete a bridge.

When you finish your bridge – it enables you to stop stressing about where your next leads are coming from, and start consistently attracting quality clients.

There is SO much power in FINISHING something.

Examples of Fully Built Bridges:

A fully built bridge might be a lead magnet with a funnel where people can opt-in and join your email list.

They can download your freebie, they can go into your email, nurture sequence, and receive emails from you, that are providing great value, and you’re inviting them to take that next step with you.

Another fully built bridge would be an online event. You would create a conversion event where you are inviting people to come. You’re sharing the knowledge and expertise and people who resonate with you.

You get them an invitation to an opportunity that’s a fully built bridge. some of you probably started thinking about running events, or even started planning the content for an event that you haven’t fully committed to and take that bridge, all the way over.

Another fully built bridge is if you create a way for people to book on your calendar, and then they can automatically book in 24/7 regardless of where you are.

So that is a bridge that is worth building, rather than going back and forth and saying something like text me if you’re interested, email me if you’re interested, give me a call – and no one’s calling you, because you haven’t built a fully built bridge.

A fully built bridge is a super valuable asset in your business and it’s SO worth doing. Think about what is something that you can build, and finish it all the way to completion, rather than having little bits and pieces on your to-do list.

Plan For Business Success

Imagine you forget about all the different little things and focus on ONE bridge.

Think about it – if you look back, What have you done in the last 30 days that has attracted paying, quality clients to you?

How much further could you be if you stop doing all the halfway bridges and for 30 days focus on ONE bridge?

This is what you REALLY need in order to generate quality clients consistently.

That’s the TRUE power of completion. You finish the bridge and ACTUAL get a result.

Without a proven plan, you just have an endless massive construction site.

I KNOW that all the amazing clients you ever want are right there waiting for you IF you know the right way to attract them.

If things aren’t working for you in business, it’s because there are some crucial ingredients missing.

People who are achieving incredible growth in their businesses…people who have achieved rapid transformation & created the fulfillment, finances, and FREEDOM they want… ⠀

…have built a full bridge with the right strategy, systems, skills, and support.

Focusing On One Thing In 30 Days:

Imagine if for thirty days, you just focused on one bridge. What’s one outcome that I could achieve in 30 days?

You could launch and run an event in 30 days

You can create a lead magnet with a funnel and upsell to a consult in 30 days.

You could create a full 2 week or more email nurture sequence to provide value to your email list in 30 days.

There are so many things that we could do. And THIS is what you really need to do in order to generate those quality consistent clients.

Think about what you did over the last thirty days that attracted you paying quality clients?

When you have a strategy that works, you don’t need to build those half-filled bridges anymore. You don’t have that massive construction site in your business anymore.

I know that all the amazing clients that you could ever want are out there for you right now. You can attract them and sign them up if you know the right way to do it.

When you finish your bridge – it enables you to stop stressing about where your next leads are coming from, and start consistently and predictably attracting quality clients.

The formula I teach has been an absolute game-changer for me and so many other business owners all over the world.

It has rapidly taken us out of jobs we didn’t like… into the freedom of being our own boss full-time, earning a profit consistently, and helping people have incredible breakthroughs.

If you want to know how to do it, I created a FREE event where I share this proven formula and my best secrets on how to make it work in your business.

You’ll learn:

  • How to go from stressing over money, wondering where your next leads are coming from, to rock-solid confidence – because you know EXACTLY what works
  • My 7-Step Client Attraction Formula to take away the guesswork and give you a clear step-by-step roadmap to follow
  • The ONLY THREE things that enabled me to grow a business to 100K+ in less than 12 months, and how you can too
  • How to get a STEADY flow of people wanting to work with you, so you can feel the relief of NEVER having to work for anyone else again unless you want to
  • The ESSENTIAL ingredients to AUTOMATE your business so you can have a 24/7 marketing machine, where you do it once and it’s done!
  • How to get attention and engage the right people, with the most effective copywriting strategies
  • ​How to communicate your value by getting clarity on your unique message, so you can inspire the right people to work with you

Ultimately, how to get PAID WELL for helping people, so you can make a bigger difference and create more time flexibility and freedom

Learn more here

When you learn these skills, you don’t have to work for anyone else. You have not got only your expenses covered, but you got plenty left out for your marketing, your business growth, and for you to actually live the kind of lifestyle you want.

Your business can look completely different in the next 30 days.

You can absolutely build that fully built bridge, and be paid what you’re worth.

Claim your free ticket now

I look forward to seeing you there.

Take care friends, talk soon

Kat

 

Filed Under: Blog Tagged With: Business, Client Attraction, Clients, Coaching, Entrepreneurship, Time management, to do list

September 4, 2020 by katmillar Leave a Comment

5 Non-Sleazy Sales Secrets 

Sales… I know a lot of us don’t particularly love that word. It can conjure up images of people pushing their product on you that you don’t want…

…or some sleazy car salesman saying “Just for you, just today”…

Yechhh…

Because of all the conditioning we’ve received around sales people (i.e. people doing it in such a yucky way)…

… so many of us have resisted learning about sales because we thought selling meant being pushy.

When I left my corporate job in 2003 and became a personal trainer, I did NOT want to think of myself as being a sales person.

I just wanted to help people transform their bodies and their lives.

I remember going to a seminar once where the guy said, ‘Raise your hand if you’re in sales’. There was about 50 of us personal trainers sitting there in the room.

No one raised their hand! The guy said, “Well, good luck ever trying to grow your business and get more clients, if you don’t think of yourself as a sales person.”

I remember resisting what he was saying, even though he explained all the benefits of thinking of yourself as a sales person.The thought of being in ‘sales’ felt so disgusting and gross to me, I hated it. I thought if people wanted to work with me, they’d come to me. I didn’t want to have to convince anyone of anything or feel like I was being pushy.

As I went through my business journey,  I finally learned that there is a right and a wrong way to sell. Selling the right way is not being pushy, manipulative or trying to convince someone to do something they don’t want to do.

Selling correctly is what helps someone to change their life by investing in themselves. It’s what leads to their breakthrough.

So many business owners avoid the skill of sales because they don’t want to be spending time thinking about it – and it costs them greatly.

If you struggle to think of yourself as a sales person, start thinking about selling as influence. There is an art to influencing and inspiring someone to make a decision that can help them get out of pain and improve their lives.

And you can do it elegantly and authentically.

If you don’t believe that your product or service will help people improve the quality of their life, you shouldn’t be selling it.

If you are afraid of making someone an offer to buy something that could help them, you don’t have a conviction around what you’re offering.

It’s super important that you have an offer that you really want to share with people, and that you’re not afraid to share.

You can be great at marketing, presenting, making content and helping people get breakthroughs, but if you can’t sell your services, your business won’t last.

Sales is the lifeblood of your business. If you’re a business owner, it’s the only one way to increase the numbers in your bank account.

Sales equals freedom. Your ability to sell is in direct relation to how free you’re going to be in your business and life.

If you can master this skill, it will be a game-changer for your business.

I heard a statistic recently that I found interesting…

86% of people will pay more for a good experience.

People are wanting a good experience when it comes to buying from you and they’re willing to pay for it.

Here are 5 effective non-sleazy sales skills that will help you to sign up more clients…

1- Preparation

A lot of people aren’t prepared when they get on a sales call, and they flounder about, mumble and ask random questions that aren’t helpful. They do a lot of talking about their product.

We need to flip it so the person you’re talking to, is doing at least 70 to 80% of the talking.

Business people talk about their features and all the different things about the coaching program, but they don’t ask the right questions and they haven’t prepared well for the conversation.

You want to research your client’s situation, so you’re super clear on their pain points and their problems, their dreams and their desires. These are the four things that I’m always thinking about what am I am talking to a potential client.

I’m thinking about the client’s pain, problems, dreams and desires. You need to know these things, so you can help people to get a breakthrough, have a paradigm shift and realise they need to invest in themselves to get a good result.

You also need to research and understand the market. What’s happening in the trends and the marketplace. What’s current right now in your industry?

I recommend having a really good toolkit of awesome questions that you can ask. For example, when I jump into a discovery session or some type of clarity call with people, I’m always thinking about all the powerful questions to help them describe where they are currently at, and where they want to be.

The powerful questions I ask, help them articulate to me where they want to be in their best future self, their vision, their challenges and the consequences if they do and do not invest in themselves.

I use an ABC process:

Where ARE  you now?

Where do you want to BE?

What CHALLENGES are in your way?

I also go into what consequences they will have if they DO change and if they DON’T change.

You can say things like, “Hey by the way, if you don’t change, what will your life be like in 12 months’ time?  How about in 3 years’ time? And what will life be like if you do invest in yourself and make a change in this area?”

I used to work at Les Mills, which was a big chain in New Zealand, who had some of the best systems in the world. Their sales systems were immaculate! One of their sales questions was, ‘If you don’t change, what will your life be like?’ We were told to sit with people in this pain.

I didn’t want to do this, until I realised that I’m actually doing people a disservice if I’m not willing to sit in the pain with them. I needed to get in the hole with them and say, ‘I understand! Let’s climb out of this hole together.’

I know this sounds uncomfortable to get in a hole with someone, but if you had a loved one who was smoking and they had lung cancer and were going to die. Would you try to help them? You don’t want to be pushy. You want them to make a good, healthy decision.

Often people don’t think about the trajectory that they’re on. So it’s really important you do your preparation and you get some powerful questions, that bring things to the surface for people.

You’re not causing pain to the person, you’re highlighting the pain they will feel if they don’t change.

2 –  Positioning

When you’re having a sales conversation, there are two main positions that I recommend that you have. The first one is a position of credibility. Make sure you highlight your credibility.

The second position is humility. Credibility and humility go hand in hand and there is a sweet spot in the middle. You don’t want to be blowing your own trumpet too much, but you also want to help people understand that you can help them. You can say, ‘I’ve been blessed to work with some amazing people that I’ve learned a lot from in my career.’

There are 3 C’s that you need to have when you’re in a sales conversation:

  • Conviction
  • Confidence
  • Certainty

Conviction
You need to have 100% conviction, certainty and confidence when you are talking in a sales conversation. You need the conviction that what you’re offering is valuable, that it’s going to help people to get the result that they want.

Confidence
You want to have strong confidence. Can you imagine buying from someone who’s not confident? No, I can’t either!

Certainty
You need to have certainty about what you’re saying. This goes to your credibility. You highlight your strengths, your experience, your credentials, your expertise, qualifications, skills and your knowledge. And you need to do it with a certainty in your voice and tone.

Having humility when you’re presenting your credibility is important. Humility is all about gratitude and being grateful. It’s acknowledging your mentors and admitting you are standing on the shoulders of giants.

This is key. You don’t want to put yourself on a pedestal. You can share how you’ve learned so much from your business mentor and that through them you have been able to build your signature system.

So positioning, credibility and humility all go together. It’s really important in your sales call, that you’re the leader that you’re leading the conversation. You want them to feel that they’re in safe hands and that you are taking them on a pathway.

3 –  Presence

There are two things with presence. Firstly, you need to be really present in the moment with the person you are talking to. Notice what they are saying, what their body is saying if you’re on a video call.

If I’m on a video call with someone that I’m helping or it’s a strategy call, I’m not just listening for the words, I’m listening to the tonality. I’m watching their body language and taking note of what they are not saying.

I’m looking for every little sign to see if they can grow, if we are aligned and they are committed to really bring change into their lives. If someone’s tonality is out of alignment with their body language, I would take that into account in my manner of talking to them.

You can tell if someone is not present if they’re looking or sounding distracted. If you hold the moment and listen intently, you can pick up so much about what people are saying.

Deep listening speaks a lot to people. It feels terrible when people don’t listen to you. But if you’re responding and reacting to what the person is saying and then repeating back their power words and their emotional words, it feels amazing. And we can only do this when we are being truly present.

The second thing is your presence. Your actual presence is crucial. You want to make sure you’re coming from a place of genuine curiosity and caring. Have conviction and also come from a place of caring and love.

My thought is always, how can I help this person get what they want? How can I help them achieve what they need? This person has all the resources that they need. They have the power and everything they need to succeed within them.

4 – Prizing

Prizing is all about remembering that you are the prize. 

This is all about you valuing yourself.

This doesn’t mean that you are better than other people, but you’ve got to remember that they have a problem and you have the solution.

A lot of people go into sales calls thinking, “I’ve got a problem and I need to pay my bills. I need to sell to this person and they are going to pay my bills.”

This is not the energy that you want to come across with in a sales call.

You want to be totally detached from the outcome. You want to be committed and caring to them, but you need to detach from whether they buy from you or not. And that’s knowing that you’re the prize.

You don’t have to convince them of anything.

I’ve heard it described as like cats and dogs. Dogs are really excited and they come running up to you. But cats are completely different. They sit and groom themselves, and they know you will come up and pat them, because they know they are the prize.

If you think of the contrast, you have some really excited person, saying please, please, please pay attention to me, come and buy from me. Whereas, someone that knows they are the prize will think that they are the solution to a person’s problem.

As a coach you don’t want hundreds of people. You only want 10-20 people, so it’s important to fill your calendar with the people that are exactly the right match for you.

5 – Playfulness

When you’re doing sales, you need to be relaxed and have a little fun. It’s okay to be cheeky and fun. People will relate with you and want to be around you if you know how to have a little bit of fun. Don’t be so rigid and take it too seriously.

Of course, you still need to remain professional and helpful. It’s a balance.

But most people are more likely to buy from someone who is having fun and enjoying themselves.

Many people get so attached to making a sale, that they forget to let go and have fun in the process.

If you ever watched “The Apprentice” you’d see that the people who were friendly and playful would be the ones who made the most sales and had the most enjoyable conversations.

 

 

Are you struggling to sign up clients and would like to know how to better influence and inspire people to take action?

If you haven’t already had a free session with me, I offer a free 45 minute strategy session where I give you a strategy for your best next steps to grow your business.

Apply Here For Your Free Strategy Session 

 

Filed Under: Blog Tagged With: Amplify Your Influence, Business, Business coach, Business coaching, Business growth, business strategy, Client Attraction, Clients, Coach, Coaching, Entrepreneur, Entrepreneurship, Influence, Kat Millar, sales, Sales coaching, Sales training, Selling, Success

August 13, 2020 by katmillar Leave a Comment

3 Powerful Online Marketing Methods To Build More Followers, Engagement & Trust

Would you like to know the fastest ways to build more followers, more engagement, and more trust? There are 3 powerful methods that I recommend if you want to attract more clients and build deep connections using online relationship marketing. These are the exact 3 marketing strategies that I used to… * Sell out my programs with my ideal clients that I love working with * Have a steady stream of consistent, quality clients, without the stress or confusion * Grow a 6-figure business as a full-time coach working from home In this video and blog, I unpack these methods and show you how you can get rapid results in your business using these 3 incredibly effective strategies. These take effort and consistency, but they work incredibly well and can catapult and accelerate your results. I call these the 3 online captivation weapons. Here they are:
1 – Compelling Content
The first captivation weapon is compelling content. To grow your business, you need to create consistent content that’s valuable and relevant to your ideal client. It’s the type of content that your ideal client really wants. Being consistent and constantly showing up and giving compelling content builds trust. People get to know you, like you and trust you. We do business with people who we like, who we can trust, and who we feel gets us. There are many people that have signed up with me as a client and said they just feel like I get them and speak their language. There are a lot of people who watched my business over time before they decided to work with me and this built trust due to the consistency. I never used to enjoy doing Facebook Lives. But I decided that I was going to do them consistently. There has to be a time where you get serious about your business and say, ‘I’m doing this and there is no ‘out.’  You have to decide to burn your bridges and go all-out in your business. When I first committed to consistency, I assumed that consistency was going to pay off, but I had no proof. Now, I do! The benefit of consistency is that you build trust with people who don’t know you. You’re not here today and gone tomorrow, you consistently show up because you want to help people. When you’re consistently showing up with compelling content, you get to teach people what you do and you get to teach people new things. Through that, they will realise if they’re a match for you. There’s a piece of research that was done recently where someone did a study that showed it takes seven hours of consuming content for people to make a significant buying decision. So if you’re reposting other people’s quotes, you’re not really building that trust through your own consistent content. You need to start increasing the time you are providing content. If you’re doing Facebook Lives, I encourage you to consider running a 60-minute Zoom event. If you’re already doing 60 minute events, up it to 90-minutes then 2 hours, then commit to running a half-day then a full-day workshop. Running online events and webinars with Zoom is one of the fastest ways to build up connections with people because when people book into an event, they’re more invested. I recommend that you do both written and video content. If you’re better at one than the other, then just start with the type of content you are good at, and you will grow as a content creator the more you do it. The more you put yourself out there doing videos, the less you will need notes, and the less nervous you will be. Video is the way of the future. It’s also the way of NOW. Putting out valuable video content builds your personal brand. You’ll get more people referring you as a go-to expert and you’ll be known as a reliable business owner. One of my clients wanted to build her business, so we worked together. She was so committed to putting out regular content. She kept showing up and she now has over 40,000 followers on Facebook and she got them really quickly! She was genuinely showing up and building her tribe and creating valuable, consistent content. This is the first powerful captivation method
 2 – Crafted Online Events
The second method is creating crafted online events. Events are about organising your knowledge and having actionable steps for people to follow. It’s structured and organised. You don’t have to be a great speaker. You don’t have to be an extrovert (I’m an introvert). You just have to have knowledge that can help people. Repetition is the mother of increasing your skills and it’s the same with running online events. They are so powerful as you can reach more people at one time. You can build rapport and connection with more people at one time by doing online events. It maximises and leverages your time. Every hour that you spend with someone, you could spend that same hour helping 50, 100, or 500+ people via an event. Doing online events allows you to educate people and inspire them. It can open so many new exciting doors of opportunity for you. If you’re willing to run an event, people often start inviting you to speak in their groups and you become known as the go-to expert. I suggested doing online events to one of my clients, Gaynor.  She literally laughed, as she didn’t know how she could find the time, as she had her business and was also a busy mum. I encouraged her to step out and when she did, her results were brilliant. Her first online event brought in $2,368. It was by no means perfect, but she still had people show up and get helped by it. Since using that online strategy she’s gone on to make over $25,000 and now she has an online course. She used to run retreats in the UK and now she’s taken everything online. She never thought she could do it, but she did! It takes work when you first start doing them and organising your knowledge, but the hard road gets easier and the easy road gets harder. Events are SO worth it!
3- Client Attraction Funnels
The third marketing method to build more followers, engagement and trust is to have a client attraction funnel. The thought of a client attraction funnel may freak you out, but they are actually simple once you know how to do it. A funnel is basically an automated way to turn strangers into clients. They are where people can sign up to your services 24/7. They may come across your post on a downloadable freebie that you created. They click to download the freebie and it takes them to a funnel landing page. A landing page is a simple one-page website. The people opt-in, they put their name and email in your funnel and they get your freebie to download. In return, you get their details. You capture people, get their information, and then you can continue to build a relationship with them. A lot of people get my emails and they don’t sign up straight away. But after nurturing them, they come to a point where they are ready to buy. A funnel could also be a landing page that leads people to your event. A funnel could also be a landing page that’s a freebie that people download and they go into your email list and nurture sequence. A nurture sequence is a series of emails that give more help and free gifts. Your ideal client will eventually work out if you are the right match to work with them. Only 3% of people are ready to buy immediately when they come across you. Others need more time to build that rapport with you. A funnel is a way for you to consistently build relationship. You share and give value through your funnel system. The right people will want to keep working with you. These are the people who see that you’ve sufficiently educated them and inspired them to actually take action. These skills are all learnable and at some point, if you want to be a successful business owner, you do need to learn these skills. Remember it’s all about just taking action, and it can be imperfect action. It’s about making a decision and going for it. Do you want help doing this so you can get more clients? I work together with people in the following areas: 1) Creating compelling content that converts I help you craft the right language to attract your ideal client, so the right people can immediately see what you’re all about and that your program is right for them. We also makeover your existing marketing and online presence and make sure your offer is irresistible. 2) Creating automated marketing funnels I help you create a 24/7 marketing machine that you can rely on and also massively frees up your time. You don’t need to be a tech expert, I hold your hand and walk through it every step of the way with you. 3) Creating profitable presentations We use my proven process to craft the right language that signs ups truly ideal, quality clients from your presentations. In order to be the best candidate to get results, you must have experience serving clients in your area of expertise and getting results, and already have a pretty clear idea of what problem you solve and who you enjoy helping the most. If you’re not sure if you meet this qualification, message me on Facebook or email me at info@katmillar.com and we’ll discuss it. You need to be willing to create content consistently, either writing and/or being on video and sharing your thoughts about the topics you’re an expert in. If you’re interested, get in touch and we will have a chat and see if you are a good fit. I look forward to chatting with you! Kat

Filed Under: Blog Tagged With: Amplify Your Influence, Business, Business coach, Business growth, business strategy, Business workshop, Client Attraction, Clients, Coach, Coaching, Communication, Content, Entrepreneur, Entrepreneur mindset, Entrepreneurship, Influence, Kat Millar, marketing, presenting, Social Media, Success, Webinar, Workshop

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