Kat Millar

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How To Get More Clients From Your Social Media

If you’re a business owner, the main purpose of sharing content on social media is to attract people who not only engage with your content, but are excited to sign up for your services.

Investing time and effort into crafting content, without getting clients from it can feel discouraging.

Believe me, I get it.

But with the right strategy, you can get clients consistently from social media.

And you don’t need to…

➡️ Be constantly hanging out in Facebook groups

➡️ Post every day

➡️ Have a huge audience

➡️ Get loads of likes and comments on every post

➡️ Be on every social media platform

The truth is, you can create a successful coaching business WITHOUT any of these things. ❤️

What you need instead is a compelling content strategy that accelerates the connection and trust with your audience.

That’s how you become a Coach that people want to work with.

If you don’t know how to turn your social media followers into coaching clients…

1. You waste so much time creating content that doesn’t get any results

2. You feel like you’re a failure when you’re not

3. You don’t reach the right people who need your services – so you don’t more clients and grow your business

The online business world is changing so fast with more and more people becoming coaches and heading online to do business.

That means, that we as coaches need to level up the way we engage with our audience, communicate our value, and create our online content.

To get more clients from your social media, your content needs to be compelling. It needs to repel the wrong people, and compel the right people.

Access the video here:

If you get this right…

1. Your audience will grow with raving fans that love you

2. More people will reach out to you in your DM’s and emails who are interested in what you do

3. You’ll attract more soul mate clients fast and consistently

So how do we do this?

Here are 5 powerful ways you can create more compelling content so you can get more clients from your social media.

1. Speak more about outcomes than methods

A big mistake that people make on social media is speaking too much about the methods or the processes of what they do in their marketing.

Marketing should focus more on the outcome. Sell the dream.

For example – if you’re a health coach, sharing too many details about the specific foods to eat or avoid.

Or the specific exercises to do.

Rather than focusing on how good someone will feel to have a flat stomach.

Giving away your method and process secrets makes it too obvious and makes you come across less valuable.

It’s also very important to share – WHY your value is important for them to know 

It’s more that tips and tricks.

You can still share valuable content – but focus on inspiring someone to want to change – rather than telling them what to do.

For example –

If you’re a business coach that teaches how to run Facebook ads, in your free marketing, don’t share too much about the technicalities of what to specifically do in Facebook ads.

Share content that shifts someone’s incorrect belief about ads to why ads are so powerful.

They need to pay for the steps on how to personally make it work for them in their business.

2. Build trust with evidence, education, and experience

Anyone can open up an IG account now – it doesn’t make you an expert. We can’t assume that people know that they can trust us. We need to prove it.

It’s not a reliable strategy to just know that you’re trustworthy.

Drop a y for yes if you think of yourself as a trustworthy person?

Most people do, right?

But it’s not enough. You have to take it an extra step.

You have to be intentional SHOW you’re trustworthy in the marketplace.

This is a completely different thing.

It’s only if we are PERCEIVED as trustworthy that people want to work with us.

We can show we’re trustworthy to the marketplace by positioning ourselves as an expert in their minds.

I recommend you do this by sharing 3 E’s consistently:

Experience
Evidence
Education

We can’t just say ‘Do this, do that’

We need to back it up and support what we’re saying.

That’s how you build trust.

3. Use your content to shift beliefs

If you want to turn your followers into coaching clients, you need to shift beliefs using your content.

You might be wondering – how do I do that?

Belief-Shifting Content shifts someone’s specific belief about your topic – their perception, their way of thinking.

It could be the true cause of their problem…

…what they’re currently doing to solve their problem…

or what they need to do to solve their problem.

For example – A lot of coaches believe – “If I just keep doing what I’m doing, eventually it will work”

Whereas I want to show them a better way.

Or they might believe they need to create MORE content. When the truth is, the best results come from changing the way you create content – what you say and how you say it.

A lot of people have the misconception that valuable content is giving tips.

Value is so much more than tips. Value is when someone sees something differently.

It’s when they get a new perspective on something.

We show them that we have what it takes to fill the gap between where they are and where they want to be.

The coaches who take the time to do this and don’t just post for posting sake…

…but are strategic in their social media are the ones who get clients.

This is about taking the time to craft well-thought out, well-worded content.

A lot of people aren’t doing that.

They don’t want to spend the time on it, or they don’t know how to do it.

When you understand the driving forces of your ideal clients – their frustrations, fears, dreams and desires – your content needs to reflect that.

If people aren’t taking action on your content, there’s one thing you can do that will change that. ​It’s to shift beliefs.​

​If people need what you offer and have the resources to buy it, there’s typically only one reason they’re not responding to your content or reaching out to work with you.​

​It’s because they don’t yet believe they can get the result that you offer. ​

​That’s why we need to shift beliefs using our content.​

4. Be opinionated

Sharing your opinion can really help you show the difference between you and others. 

Think about why people should listen to YOU over someone else who does what you do.

What do you always say to your friends or peers about your topic?

What messages do you want to repeat?

Share what you stand for and stand against.

This positions you as a leader 

It compels the right people and repels the wrong people. 

Share your values and beliefs and perspectives on things.

If you have factual data and evidence supporting what you’re saying, it will be much more powerful. Go all in.

Some people call this being contrarian.

The meaning of contrarian is – “a person who takes a contrary position, or a person who opposes or rejects popular opinion.”

Show why your approach is different and why it works better.

For example, I often share that if you’re a coach and you don’t have thousands of followers, right now you probably don’t need to be doing influencer-style marketing where you’re sharing about your life constantly.

We’ve got to be so careful with what we’re influenced by and weigh it up based on the stage we’re at in our business journey.

There are loads of strategies that gurus are recommending that can be very distracting and suck a lot of unnecessary time based on where you’re at in your business journey right now.

For example:

Posting Instagram stories 3-5x a day
Sending Cold DM’s
Hiring an appointment setter to book calls for you
Getting PR or media exposure
Sharing a Reel every day
Advertising on other people’s websites
Having other people’s advertising on your website
Writing a book
Trying to go viral
Creating a podcast
Sharing on Pinterest

There – that was an example of being opinionated.

Think about how you can show more contrast in your business.

What are you teaching NOT to do? What are you standing against?

5. Move people along the client journey

We want to encourage people not to just be passive consumers, but action-takers as a result of what they read or watch from us.

If our content doesn’t inspire people to take action, then it’s not influencing them to move along the client journey.

There should always be a next step.

A lot of opportunities are missed by not inviting an action step at the end of your content.

I love what Denise Duffield Thomas says in her book ‘Chillpreneur’ – “Be consistent. Share what you know and make offers.”

Simple.

Most of your pieces of content should inspire action.

Otherwise, they could just be nice thoughts or interesting information, which can add to the noise.

Every content piece should be chipping away at the limiting beliefs or the resistance or the blocks people have to taking action.

Your content strategy is a series of pieces of content that do that.

It’s about building trust, nurturing, and supporting people.

When you know how to create content that people want to consume…

* You impact more lives

* More people reach out who want to work with you

* Your content turns your followers into your clients

So how do you create a system that gets you amazing clients on repeat – predictably and reliably?

I’m sharing the exact formula that I use and teach to my private clients in my upcoming FREE live workshop:

‘How To Get Coaching Clients With Easy Marketing’

This online workshop is designed specifically for female coaches who want to consistently attract more high-quality clients.

I’m sharing the most valuable lessons from my 20 years of client attraction experience, all laid out in a simple, actionable formula that ANYONE can follow.

It’s helped hundreds of my clients to attract amazing clients consistently and I’m excited to share it with you!

You’ll walk away with…

* The Compelling Content Formula

I’ll be sharing the exact steps to create an effective compelling content strategy, structure your content using brain-based influence principles, and develop the essential marketing skills for a thriving coaching business.

* The 24/7 Marketing Machine

How to effortlessly automate your lead generation with a simple 4-step marketing funnel that brings leads in consistently and predictably, even while you’re on holiday or sleeping

* The Elegant Conversion Event

A proven plan to launch a profitable online event
…so you can reliably FILL your events & calendar with qualified clients.

You’ll walk away with a proven formula you can continue to use for years to come…

…PLUS you will take action on the day & start building out your client attraction plan.

Learn more and secure your FREE ticket to the Workshop

I’m excited to
I’m excited to see you there!

Kat xo

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3 Little-Known Things That Kill Your Presentations

Most uccessful coaches, experts, and entrepreneurs use events to attract and sign up clients because it is the quickest way to build trust with your ideal audience.

By mastering the art of presenting and inspiring people to take action, you can position yourself as an expert and authority figure.

This leads to deeper relationships with potential clients as they get to know you better through video or Zoom, ultimately choosing you over other options.

Effective presenting is a craft that can transform your life both professionally and personally. By honing your presentation skills, you can work from home, achieve financial success, and boost your confidence.

You don’t need to be a super polished or charismatic speaker to learn this craft – anyone can do it.

Developing the ability to communicate your thoughts and ideas in a compelling way will also improve your communication skills in all areas of life.

Presenting is more than just a skill, it’s a game-changer that can elevate your personal and professional life.

However, there are some common mistakes presenters make that can be fatal and prevent people from watching, engaging, or even signing up to work with you.

It’s crucial to identify and avoid these mistakes to maximise the impact of your presentations.

In this video I share 3 little-known mistakes that kill your presentations.

You can watch the video here:

The 3 Little-Known Things That Kill Your Presentations.

1. Winging it, not crafting it

When you don’t take the time to craft your presentation properly when you’re just winging it, rather than crafting it without any type of structure that you’re following.

You can miss so much of your audience.

Because we all think in different ways.

There’s been so much research done on psychology and human behaviour and the way we process information that if we don’t follow the way the human brain naturally goes, we lose people.

The purpose of the presentation is for the audience, not for you. You are not there to process and download and work things out as you go.

You want to make sure that you have a framework that you’re following.

Always start with why then go into the what followed by the how to.

2. Focusing on yourself, not on the audience

If your nerves are making you so self-conscious, you’re thinking about yourself and not your audience.

It ends up that you’re not able to be really present and allow the flow to come through you, because you’re so busy thinking about yourself.

The more you think about your audience, the less nervous you’ll be.

3. Under sharing, or over sharing

A lot of people say to me, “How do I know what’s over-sharing and giving too much?” “How do I know what’s not giving enough?

Under sharing is being stingy and holding back from giving.

It’s so important, if we want to build trust, that we give plenty of free value, I find that the more give, the more clients I get.

We always have to provide great value whether that’s free or not. It’s not just oh, I’m going to hold back all of my awesome value only for my paying clients.

We’ve got to give substance content that has real-life application, even if it’s for free.

Now on the flip side is oversharing.

I used to do this all the time. Whenever I ran an event, I’d give so much away like this massive banquet and people would leave really full.

But it can be a disservice to people if they feel that they can go and do it on their own.

You want your presentations to give lots of value but you don’t want to give too much.

You always want to leave people satisfied and hungry for more.

There is a sweet spot in the middle between being generous and not giving away everything you have all at once.

There are many factors depending on where people are at in their journey, how much they’ve absorbed from you, or really how well they know you.

I’m going to be unpacking these factors in the upcoming workshop as well as so much more.

I’m sharing the formula that I’ve created “The clients from workshops formula” that I’ve used for the last 15 years.

To help you get clients from events, whether that’s workshops, webinars, master classes, or anytime that you show up to present.

I’m sharing how to create a really effective presentation where you craft it in a way that overcomes or dissolves any objections that they have if it’s the right person for you.

It positions you as the expert and the authority…

…and it really creates that desire for what you want.

How to deliver it with value getting that sweet spot. Making sure that it attracts and signs up the right people.

I’m also sharing how to market your workshops so that the right people come not just any people.

I’m doing it all without any complex tech. Without you having to do any sales calls. Or any of that kind of hustling tactics.

…It’s very elegant…

This powerful 1-day online workshop takes the best of what I’ve learned from running 300+ events and lays it all out in a simple system.

I think you’re going to absolutely LOVE How To Get Clients With Online Workshops

It’s limited to 30 seats only 

How To Get More Clients With Online Workshops
Why this event is different from other events you’ve attended…
  • It’s PACKED with Valuable, Tangible Tools & Strategies You Can Apply Straight Away to create FAST and lasting changes. It is NOT a pitch-fest. It offers tried-and-tested techniques that WORK and ENDS the confusion.

  • ​​It’s About Action: It’s not about just sitting and listening. Throughout the day, you’ll start implementing what you’re learning. You’ll be guided through the clear steps you need to create your own workshop plan, and walk away with key takeaways and clear actionable steps.

  • ​​It’s Designed Specifically For Women: As women, most of us process and absorb information differently to most men. We typically need more time to express and connect over what we’re hearing to bring it to life for us. This workshop includes plenty of time to connect, ask questions, and discuss what you’re learning, so you retain it better.

  • ​​Access To A Wealth Of Experience: It’s Being Presented By ‘Amplify Your Influence’ Expert Kat Millar, who has 18 years of experience in business and has helped completely transform the businesses and lives of thousands of individuals.

  • ​​It’s A Personal & Intimate Environment: This workshop is limited to just 30 people to create a more personal and intimate space. This more effectively maximises your learning experience and allows for a tailored approach, and more of your specific questions to be answered. 

Check out How To Get Clients With Online Workshops

Until next time, keep showing up and sharing your message because the world needs it.

Big love, see you soon

Kat xo

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How To Create A High-Converting Content Strategy

Want a simple and effective content strategy that shows you exactly what to do? A content strategy needs to be easy to execute, without you needing to spend hours a day creating content. You want your content to have an actual real impact on your business.

Effective content has people asking to work with you. You are not left wondering if your content will work, you know it will. An effective content strategy gives you results, so you can continue to get paid in your business and put food on the table!

You don’t just produce content for the sake of it. If you are, then you’re missing opportunities and clients.  I often see people posting content with no purpose. It’s kind of hanging there and there is no flow or journey they are taking potential clients on.

When I first started out, I had no plan with my content. I would just show up and throw up. I learned something, then taught it, but I didn’t have a content strategy.

Over the years, I realised that without having a client journey set out in my content plan and implementing that in my content, then I was wasting my time posting content that did not have an end goal.

It’s really nice to have some spontaneous content, and that’s what I love using stories and lifestyle posts for. You also want to make sure that you have solid content that is doing its job of attracting clients to you.

One of the biggest downfalls that I see is people frustrated because they don’t have a strategy and they are not influencing people with their content. Their content is not shifting people’s perspectives. They’re not actually using their content to get qualified leads.

Successful content needs to be of value to your target audience. It answers the questions that your potential clients have at a particular stage in their client journey. This increases the chances of the right people wanting to work with you.

An effective content strategy has a number of essential ingredients and if you miss them, you can miss out on turning your followers into buyers. To get your content strategy doing its job, there are principles you can follow that work consistently. ⠀

Over the last 10+ years creating online content in my business, I’ve discovered there are 5 essential elements that an effective content strategy has, so I’m going to share them with you today.

1. Build Your Content Backwards From Your Signature Offer

I like what Steven Covey says, “Start with the end in mind.” It’s one of his Seven Habits of Highly Effective People.

The endpoint of your client’s journey is to buy your big premium package offer. So, this is where you have to start from. If you don’t have a premium offer, then that’s something I help people to create.

Your offer has to be irresistible and contain all the components of a great offer. Your offer needs to have things like community, an element of coaching or consulting, and some element of a curriculum. When you’ve built out your offer, then you can start reverse-engineering it.

Successful content answers the questions your potential clients’ have during their client journey.


To reverse engineer your offer, you need to think through the following:

  • What do people need to know before they will buy your offer?
  • What do people need to know to take them through from Point A to Point B into transformation?
  • What do they need to believe? (A lot of times people aren’t buying your offer because they’ve got beliefs that we actually need to shift through our content.)
  • What do they need to think about you?
  • What do they need to think about the solution you offer?

Your content needs to answer the questions potential clients have at a subconscious level. When most people are surfing the internet or scrolling through their social media feeds, they are often not looking at a logical level. They are looking at a subconscious level.

Everyone has multiple problems and they often sit at an unconscious level. If someone comes across a piece of your content that solves one of their problems, they will probably be interested in what you have to offer.

Your content needs to overcome people’s objections and limiting beliefs. You can’t overcome every objection in one post. You need to aim to overcome one objection in one piece of content.

For example, if you have a three-month health coaching package. People consuming your content may think that they don’t need a coaching package because they can just go on a diet they found in a magazine.  

One of your pieces of content might aim to tackle this objection, so you would talk about how magazine diets are written by people who don’t know anything about you. They are created by a random stranger, who does not know your individual lifestyle or unique nutritional needs. You would do one post on that topic only.

People who read your content often don’t know that they need a coach, and they don’t know that they need your specific program. Your content needs to show them how you’re going to solve their problem, so they will be interested.

2. Make Sure Every Piece Of Content Has A Purpose

A common mistake I see is people posting without a purpose. A lot of people post content without really thinking about why.  I’ve definitely done this before, and I’ve looked back and asked myself why did I present it? What was the point?

Think about the purpose of your last 3 posts. Was the purpose to:

  • Get more engagement?
  • Attract more people?
  • Overcome a belief?
  • Sell something?
  • Build connection?

There are so many things you will need to share with someone before they will invest money in you. That’s why you need a strategy to make sure that you’re covering all the points. And you can’t try and change all the areas of someone’s beliefs in one post, or one blog. You can’t tell all your stories in one post.

There are so many things you will need to share with a potential client before they will invest money in you.

What I recommend is that you have one idea, and with that, you may share 3 tips. It’s like an umbrella that the tips hang under. Ask yourself what your point is and if you’ve evoked emotion or invoked curiosity.

If your content does not have a purpose, it won’t draw potential clients to you, so they actually sign up with you. If you haven’t got a purpose and intentional plan about where each piece of content fits in your over-arching strategy, it can’t achieve the goal of attracting clients.

3. Create A Consistent Content Schedule

If you don’t have a schedule, you’ll probably find that you get to the end of the week and haven’t posted much. Or you have posted, but it’s about your walk, your food, or your time in the sun. You’ve not posted purposeful content that actually gets results.

A couple of years ago I decided I was going to commit to every single week doing one main big piece of content. I decided to do one video, and then I was going to leverage that piece of content.

This content is my Facebook Live video.  I upload it on my YouTube channel so it’s building my channel, and I’m putting it into a blog every week. My YouTube is growing and my website content is being updated each week.

I actually was interviewed on a podcast and that person found me because I was posting consistently on YouTube.  I don’t have a massive reach or a really big following, but people still constantly find me on Google because I’m always updating my website and content.

When you have a consistent content schedule, you know when you’re going to create and when you’re going to post. Wednesday is what I call my cave day. On my cave day I turn my phone off, go out in nature and think through my content. I map things out on paper. I don’t have any clients on a Wednesday. Wednesday is my content creation day.

To create a content schedule, you need to decide on and map out:

  1. What you’re going to post
  2. When you’re going to post
  3. What platforms you’re going to post on

4. Rotate Between Different Types Of Content

Rotating between different types of content is important so you don’t just do the same type of content all the time. There are 5 types of content that I personally rotate between and each has a different purpose. You can have more or less than these.

My 5 content types are:

1. Attraction
2. Educational
3. Belief-shifting
4. Inspirational
5. Promotional

An example of what I do with one of my content types is my belief-shifting content pieces. With these pieces, I think about what someone’s current belief is. Then I think about what I want them to believe instead, to help them overcome their limiting beliefs. This is so they can transform and actually get what they want in life.

People often are giving so much value in their content, yet they never invite people to work with them or make an offer. Then there are other people who are always promoting constantly but never giving much value.

There’s a balance that you have to achieve where you give valuable content but also make an offer.


There’s a balance that you have to achieve where you are giving valuable content, but also making an offer. The scales need to be balanced.

When you’re giving so much value but never inviting people to work with you, you will end up broke. It’s not just about you staying in business and making money, but also about helping people to get transformation.  

5. Create A Clear Content Journey

A content journey leads your audience from one step (say a social media post) to the next (maybe giving you their email address). However, many posts on social media, emails or blog posts, exist as a disconnected function rather than an active part of a marketing funnel.

When a connection is formed, you need to nurture those people with more relevant content. If you don’t have a next step planned out, there’s no incentive for those consuming your content to do anything after they’ve consumed it. There’s nowhere for the person to go after they have read your post or watched your video.

Instead, you always want to have an action item for the person at the end of your content which is part of your marketing funnel. For example, with your blog posts or Facebook Live videos, ideally, you want to offer a downloadable freebie or cheat sheet at the end or you may invite them to a Zoom event that you are holding.

The concept of a marketing funnel is you get lots of people coming in at the top of your funnel. This might be from an invite to download a free PDF in which you give some value. The person gives you their email address in exchange for your downloadable.

Email addresses are gold. People who opt-in are a lot warmer because they have said yes to you already. I get hundreds of people open my emails and I’d never be able to get that reach organically just using email.

People who opt-in are a lot warmer because they have already said yes to you.


In the next funnel step, you may offer a strategy session with you, which you can put on the downloadable offer thank you page of your funnel landing page.  So the journey is, the person comes in from your social media post, blog, or however they found you, then they take the steps through your marketing funnel.

You cross-pollinate all the way through. It’s like you’ve got all these fishing rods out in the water. It may be on LinkedIn, Instagram or Facebook posts. Each has different lead generation avenues of drawing traffic. People come in at a high level and they are filtered down to become paid clients right at the bottom.  

You want to think of your content pieces as part of your whole over-arching strategy. If you’re finding that you’re not getting the results you want from your content, it’s probably time to rethink your content strategy.

P.S Whenever you’re ready… here are 3 other ways I can help you grow your business:

1. Grab a free copy of my ‘Client Attraction Checklist‘

It’s a powerful roadmap to attracting leads, signing clients, and scaling your coaching business. — Grab It Here

2. Join the community and connect with like-minded Coaches & Experts

It’s our Facebook community where ambitious entrepreneurs learn how to increase their income, influence, and impact. — Join Us Here

3. Work with me privately

If you’d like to work directly with me … just send me a Facebook Message with the word “Private”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details! — Message Here

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How To Attract More Clients Using Facebook Live Videos


Want to know the fastest way to build more trust, offer more value, and attract more leads online?

Going live on video is one of the best ways to grow your audience, connect with your community, and powerfully position yourself as an expert.

If you’re like most people that I speak to, you might find going live on a video pretty scary.

When I first got introduced to the idea of Facebook Live videos, I was terrified.

But I realised I needed to get over that because Facebook Live videos are so effective. They build trust and rapport a lot faster than written posts.

Research also shows that people who use videos in their marketing on average get a 27% higher click-through rate and 34% higher conversion than those who don’t.

Videos can open a lot of doors of opportunity for you.

A lot of people find that when they consistently go live on video, they are much more likely to get asked to speak in other people’s Facebook groups, speak in online summits, and be seen as an authority on your topic.

In this video, I share…

  • A simple, yet powerful 5-step process that you can use to show up more confidently in your Facebook live videos
  • How to guarantee your Facebook Live videos get more engagement
  • How to build more trust and rapport with your audience
  • How to use live videos to have people regularly reaching out to you, so you never again how to worry where your clients are coming from



Here are some highlights from the video…

1. ATTENTION

We all have an internal subconscious ‘gate-keeper’ that helps us decide which videos to watch…and which ones to scroll past.

A Harvard study showed that over 90% of our decisions are made subconsciously.

So with our videos, if we don’t speak directly to the subconscious mind, it rarely gets attention.  To get someone’s attention, we need to understand the values of our ideal clients.


2. WHY

To maintain attention, it’s important to talk about ‘why’ the topic is important before you go into teaching anything.

People switch off if they don’t realise the importance of what you’re sharing.


3. CREDIBILITY

This is where you want to share why you’re qualified to speak on the topic.

Before you teach anyone anything, I recommend you always pre-frame it by sharing why they can trust you and why you’re the person to listen to.


4. TEACH

When you teach, you want to make sure you have organised your knowledge clearly, so you don’t waffle on.

When you’re thinking about what content to teach – think of the coolest possible things you’ve learned about the topic.


5. CALL TO ACTION

The whole purpose of your video is for the people watching it to take a new action. 

So make sure you always have a call to action at the end of your live videos.

The action could be a new behaviour, join your course, jump on a discovery call with you, come to your event – whatever the next best step is.

So that’s the 5-step formula for attracting clients using live video.

Hope this is helpful.

This is one small piece out of my entire client attraction formula. It’s one piece of what I call the client attraction bridge. 

It’s one thing to do a video, it’s another thing to be able to convert that video to leads and to paying clients, which is a whole different skill. 

So if you haven’t had your client attraction strategy session with me, I’d like to invite you into one of these free sessions.

If you’d like to have a personalised marketing strategy send me a DM on Facebook and we’ll chat over Messenger to make sure it’s a great fit for you.

Literally thousands of people have been through one of these strategy sessions, and realised they were wasting an incredible amount of time. After the session, they shifted what they’re doing and moved forward rapidly.

By applying the strategy of an expert, rather than trying to piece together everything by themselves, they were able to double, triple, and in some cases 5x their results in half the time.

If it is, I’ll give you all the details to get you started. It will be a very exclusive small group so that everyone gets personal coaching with me about how to use your content to attract the right clients.

In the strategy, I’ll be able to identify and show you the exact reason you’re not attracting more clients consistently, and exactly what to change to be able to attract clients 3-5x faster.

So if you haven’t had your strategy session with me yet, send me a DM on Facebook now.

Until next time…

Keep shining, keep sharing. The world is waiting for your words.

Kat

P.S. Whenever you’re ready… here are 3 other ways I can help you grow your coaching business:

1. Grab a free copy of my ‘Client Attraction Checklist‘

It’s a powerful roadmap to attracting leads, signing clients, and scaling your coaching business. — Grab It Here

2. Join the community and connect with Coaches who are also growing their business

It’s our Facebook community where ambitious Coaches learn to get more income, influence, and impact. — Join Us Here

3. Work with me privately

If you’d like to work directly with me … just send me a Facebook Message with the word “Private”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details! — Message Here



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How To Get Found Online By Aligned Clients

Want to know how to consistently get your dream clients in your coaching biz?

I understand that online marketing can sometimes feel confusing. You can’t always tell what’s going wrong, what adjustments to make, or where to apply your time and effort.

In the online marketing world, there are loads of contradictions and controversy about what to do. The end result is coaches running around in circles with too much to focus on… and too much useless information they’ve seen from a bunch of places online.

Here’s where I take a different approach. My intention is to always keep things simple and focused.

I’ve created a 5-step process to get found online by aligned clients so you can solve the biggest problems that are keeping you from attracting your ideal clients consistently.


In this video, I share…

  • How to get found online by the right-fit people
  • How to use ‘Elegant Influence’ to inspire people, and not in a salesy way
  • Characteristics of aligned clients to look out for
  • How to become the guide in your client’s ‘hero journey’
  • 5 action steps to take to get found online by your aligned clients



Here are some of the highlights of what I shared…


#1: Tidy your home – Makeover Your Facebook Personal Profile 


You want your Facebook page to be inviting and clear, because you want visitors to know what your business is all about when they come to you.

So it’s important to tidy up your home online.

How do you do that?

1. Have a great cover photo

Show your credibility & personality

Ideally use a professional photo

Include and a clear, concise, compelling statement.

2. Utilise your introduction as a mini-bio

You have about 100 characters so use them wisely. Creatively include who you help and what you help them do. 

Use a short link and direct them to your Facebook group or website.

3. Include your business page as your current workplace

I recommend using the words ‘Owner and Founder at [name of business page].

4. Utilise the links in the introduction

Use ’edit profile’ to create relevant links e.g. your website, Facebook group, and landing page to book a call or download your freebie.

5. Only include relevant information

Include only what your ideal client needs to know. This doesn’t include your school, hometown, college, or previous workplaces.


Facebook Business Page Tips


Include:

1. A great username 

2. Have a professional cover photo

3. Put key details in the ‘About’ section – include URL

4. Choose the most effective top button – e.g. Facebook group

5. Reviews – ask your clients to add a review


2#: Create a Cool Gift


Create a cool gift that will help your ideal client solve their most pressing problem. 

Post it in either your personal profile or your Facebook group. You can also post it on LinkedIn and Instagram.

I recommend the 80/20 rhythm – 80% giving, 20% asking – asking to come to an event or a strategy session, not selling your program.


#3: Visit Your Neighbours


If you don’t have a big following, visit your ‘neighbours’ online – other people’s Facebook groups.

Share valuable posts. You can do it yourself or get a VA (Virtual Assistant) to do it.

Connect with potential IFC’s (Ideal Future Clients) who engaged with your gift. Aim for around 15 mins in the morning and 15 mins before you log off at night.

Don’t slide into DM’s and try and have conversations with people you don’t know. Use Facebook’s algorithm. The more targeted friends we have, the better.


#4: Invite Them Over 


Ask them if they’d like your gift (permission-based marketing), then you can share your link which is basically inviting them to your home. 

Your home is your email, your chat, and your Facebook group. 

People love good quality communities.

We want to give them a virtual ‘hug’ (nurture and connection) in 3 ways:

* Your group

* Your email list

* You chat with them


#5: Make Them Feel Welcome


You want them to feel at home… no matter what stage they are at or how different to you they are.

Continue to add value and give them more great content.

P.S Whenever you’re ready… here are 3 other ways I can help you grow your business:

1. Grab a free copy of my ‘Client Attraction Checklist‘

It’s a powerful roadmap to attracting leads, signing clients, and scaling your coaching business. — Grab It Here

2. Join the community and connect with like-minded Coaches & Experts

It’s our Facebook community where ambitious entrepreneurs learn how to increase their income, influence, and impact. — Join Us Here

3. Work with me privately

If you’d like to work directly with me … just send me a Facebook Message with the word “Private”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details! — Message Here

Download Your Free Client Attraction Checklist

Grab your copy of the Checklist now

Let’s Connect!