Most successful coaches, experts and entrepreneurs run some type of event to attract and sign up clients.
It’s really the fastest way to build trust with your ideal clients.
When you know how to present in a way that inspires people to action, then you position yourself in a way that people see you as an expert.
They see you as more of an authority. It means you can build deeper relationships with your ideal clients because they get to know you rather than just reading what you write.
They connect with you through the video or through a Zoom Room. You change your positioning and often people choose you over other options.
You often attract and sign up clients faster because people can really start to know you. Like you. Trust you.
It’s an accelerator…it’s a fast tracker.
You can do it while you’re talking about what you love. While you’re sharing your valuable knowledge.
There are three things that people do in their presentations that they often don’t realise they’re doing…
…and it can really be fatal.
It can stop people from watching you. It can make people jump off. It can stop people even signing up to work with you.
These things can put people off.
The reason I’m so passionate about this is because when you can position yourself in a way that other people realise that you have something important to say…
That you have valuable knowledge and wisdom and expertise …
… and that you are worthy of being listened to.
Your whole life can change.
Presenting changed, not only my life, and enabled me to have freedom to work for myself, to work from home, to never have to go to a job ever again.
To have a successful six figure business working from home.
So much of that is down to presenting…
…and developing and learning the craft of presenting because it is a craft.
It’s a profession, people get paid to be professional presenters.
We don’t have to be super professional.
That’s what I love about it is that we don’t have to be super polished or charismatic.
All of us can learn this craft.
The most important thing that presented for me is that it’s changed who I am as a person, it’s made me more confident.
It’s helped me put my words together in a much more compelling way and that skill, that communication skill transfers into every area of your life.
You can watch the video here:
The 3 Little-Known Things That Kills Your Presentations.
1. Winging it, not crafting it
When you don’t take the time to craft your presentation properly when you’re just winging it, rather than crafting it without any type of structure that you’re following.
You can miss so much of your audience.
Because we all think in different ways.
There’s been so much research done on psychology and human behaviour and the way we process information that if we don’t follow the way the human brain naturally goes, we lose people.
The purpose of the presentation is for the audience, not for you. You are not there to process and download and work things out as you go.
You want to make sure that you have a framework that you’re following.
Always start with why then go into the what followed by the how to.
2. Focusing on yourself, not on the audience
If your nerves are making you so self-conscious, you’re thinking about yourself and not your audience.
It ends up that you’re not able to be really present and allow the flow to come through you, because you’re so busy thinking about yourself.
The more you think about your audience, the less nervous you’ll be.
3. Under sharing, or over sharing
A lot of people say to me, “How do I know what’s over-sharing and giving too much?” “How do I know what’s not giving enough?
Under sharing is being stingy and holding back from giving.
It’s so important, if we want to build trust, that we give plenty of free value, I find that the more give, the more clients I get.
We always have to provide great value whether that’s free or not. It’s not just oh, I’m going to hold back all of my awesome value only for my paying clients.
We’ve got to give substance content that has real-life application, even if it’s for free.
Now on the flip side is oversharing.
I used to do this all the time. Whenever I ran an event, I’d give so much away like this massive banquet and people would leave really full.
But it can be a disservice to people if they feel that they can go and do it on their own.
You want your presentations to give lots of value but you don’t want to give too much.
You always want to leave people satisfied and hungry for more.
There is a sweet spot in the middle between being generous and not giving away everything you have all at once.
There are many factors depending on where people are at in their journey, how much they’ve absorbed from you, or really how well they know you.
I’m going to be unpacking these factors in the upcoming workshop as well as so much more.
I’m sharing the formula that I’ve created “The clients from workshops formula” that I’ve used for the last 15 years.
To help you get clients from events, whether that’s workshops, webinars, master classes, or anytime that you show up to present.
I’m sharing how to create a really effective presentation where you craft it in a way that overcomes or dissolves any objections that they have if it’s the right person for you.
It positions you as the expert and the authority…
…and it really creates that desire for what you want.
How to deliver it with value getting that sweet spot. Making sure that it attracts and signs up the right people.
I’m also sharing how to market your workshops so that the right people come not just any people.
I’m doing it all without any complex tech. Without you having to do any sales calls. Or any of that kind of hustling tactics.
…It’s very elegant…
This powerful 1-day online workshop takes the best of what I’ve learned from running 300+ events and lays it all out in a simple system.
I think you’re going to absolutely LOVE How To Get Clients With Online Workshops
It’s limited to 30 seats only
Why this event is different from other events you’ve attended…
- It’s PACKED with Valuable, Tangible Tools & Strategies You Can Apply Straight Away to create FAST and lasting changes. It is NOT a pitch-fest. It offers tried-and-tested techniques that WORK and ENDS the confusion.
- It’s About Action: It’s not about just sitting and listening. Throughout the day, you’ll start implementing what you’re learning. You’ll be guided through the clear steps you need to create your own workshop plan, and walk away with key takeaways and clear actionable steps.
- It’s Designed Specifically For Women: As women, most of us process and absorb information differently to most men. We typically need more time to express and connect over what we’re hearing to bring it to life for us. This workshop includes plenty of time to connect, ask questions, and discuss what you’re learning, so you retain it better.
- Access To A Wealth Of Experience: It’s Being Presented By ‘Amplify Your Influence’ Expert Kat Millar, who has 18 years of experience in business and has helped completely transform the businesses and lives of thousands of individuals.
- It’s A Personal & Intimate Environment: This workshop is limited to just 30 people to create a more personal and intimate space. This more effectively maximises your learning experience and allows for a tailored approach, and more of your specific questions to be answered.
Check out How To Get Clients With Online Workshops
Until next time, keep showing up and sharing your message because the world needs it.
Big love, see you soon