Want to know the fastest way to build more trust, offer more value, and attract more leads online?
Going live on video is one of the best ways to grow your audience, connect with your community, and powerfully position yourself as an expert.
If you’re like most people that I speak to, you might find going live on a video pretty scary.
When I first got introduced to the idea of Facebook Live videos, I was terrified.
But I realised I needed to get over that because Facebook Live videos are so effective. They build trust and rapport a lot faster than written posts.
Research also shows that people who use videos in their marketing on average get a 27% higher click-through rate and 34% higher conversion than those who don’t.
Videos can open a lot of doors of opportunity for you.
A lot of people find that when they consistently go live on video, they are much more likely to get asked to speak in other people’s Facebook groups, speak in online summits, and be seen as an authority on your topic.
In this video, I share…
- A simple, yet powerful 5-step process that you can use to show up more confidently in your Facebook live videos
- How to guarantee your Facebook Live videos get more engagement
- How to build more trust and rapport with your audience
- How to use live videos to have people regularly reaching out to you, so you never again how to worry where your clients are coming from
Here are some highlights from the video…
We all have an internal subconscious ‘gate-keeper’ that helps us decide which videos to watch…and which ones to scroll past.
A Harvard study showed that over 90% of our decisions are made subconsciously.
So with our videos, if we don’t speak directly to the subconscious mind, it rarely gets attention. To get someone’s attention, we need to understand the values of our ideal clients.
To maintain attention, it’s important to talk about ‘why’ the topic is important before you go into teaching anything.
People switch off if they don’t realise the importance of what you’re sharing.
This is where you want to share why you’re qualified to speak on the topic.
Before you teach anyone anything, I recommend you always pre-frame it by sharing why they can trust you and why you’re the person to listen to.
When you teach, you want to make sure you have organised your knowledge clearly, so you don’t waffle on.
When you’re thinking about what content to teach – think of the coolest possible things you’ve learned about the topic.
5. CALL TO ACTION
The whole purpose of your video is for the people watching it to take a new action.
So make sure you always have a call to action at the end of your live videos.
The action could be a new behaviour, join your course, jump on a discovery call with you, come to your event – whatever the next best step is.
So that’s the 5-step formula for attracting clients using live video.
Hope this is helpful.
This is one small piece out of my entire client attraction formula. It’s one piece of what I call the client attraction bridge.
It’s one thing to do a video, it’s another thing to be able to convert that video to leads and to paying clients, which is a whole different skill.
So if you haven’t had your client attraction strategy session with me, I’d like to invite you into one of these free sessions.
If you’d like to have a personalised marketing strategy send me a DM on Facebook and we’ll chat over Messenger to make sure it’s a great fit for you.
Literally thousands of people have been through one of these strategy sessions, and realised they were wasting an incredible amount of time. After the session, they shifted what they’re doing and moved forward rapidly.
By applying the strategy of an expert, rather than trying to piece together everything by themselves, they were able to double, triple, and in some cases 5x their results in half the time.
If it is, I’ll give you all the details to get you started. It will be a very exclusive small group so that everyone gets personal coaching with me about how to use your content to attract the right clients.
In the strategy, I’ll be able to identify and show you the exact reason you’re not attracting more clients consistently, and exactly what to change to be able to attract clients 3-5x faster.
So if you haven’t had your strategy session with me yet, send me a DM on Facebook now.
Until next time…
Keep shining, keep sharing. The world is waiting for your words.
P.S. Whenever you’re ready… here are 3 other ways I can help you grow your coaching business:
1. Grab a free copy of my ‘Client Attraction Checklist‘
It’s a powerful roadmap to attracting leads, signing clients, and scaling your coaching business. — Grab It Here
2. Join the community and connect with Coaches who are also growing their business
It’s our Facebook community where ambitious Coaches learn to get more income, influence, and impact. — Join Us Here
3. Work with me privately
If you’d like to work directly with me … just send me a Facebook Message with the word “Private”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details! — Message Here