Kat Millar

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Crush It In Crisis

You might be thinking “Crush it in crisis? I’m still dealing with the uncertainty, let alone crushing it!”

I hear ya. So let me define what I mean by crush it.

Firstly, what ‘crushing it’ is NOT:

* Being insensitive about people’s current situation

* Profiteering from people’s struggles

* Focusing on your goals at all costs

What ‘crushing it’ IS:

* Thinking like a successful business owner and being brave as a leader in these uncertain times

* Making necessary pivots in your business methods, delivery, packaging and messaging

* Crushing your fears so you can grow in this challenging season (IF you want to!)

Journeying through a crisis time, especially one that’s completely new can create a range reactions.

Some of you want to stay in bed, pull a blanket over our heads and try to avoid what’s going on.

Many people have told me they are wondering at the moment…

“Should I be retreating back or pausing my business goals until all of this is over?”

This is fair to consider, since there is so much uncertainty at the moment.

Let’s acknowledge the fact that the way we need to do business now in this current economic climate is different.

Things have changed and for most of us, our business needs to change as well.

But if you want to crush it, I encourage you to step up, pivot your business where you need to – and jump into all the opportunities that are available you.

I believe that the world NEEDS us as authentic, heart-centred business owners to continue to operate our businesses…

…IF our products and services genuinely provide a REAL solution to a REAL problem.

The only way to do this is to keep offering our help to people who want and need what we offer.

Many people still WANT to buy what you’re offering.

People are not going out and spending money on entertainment, dining out, travel etc. And they’re at home online.

Many people still need your help. And people often don’t value what they don’t invest in.

People pay for what they truly want and need.

Despite the uncertain times we are living in, we can be absolutely certain about ONE thing at the moment…

…ONLINE is THE way.

We have NO choice BUT to be effective online if we want to survive in business.

Here are 5 skills you need to utilise in this time to make consistent money online:

Number 1: The Skill of Providing Value

Providing value is the Number 1 skill you need to have in business.

Value is not necessarily monetary value. It is not always about money changing hands, but it’s still an exchange.

It’s the value you are giving to those who invest in you, whether that is someone paying for your time or if it’s someone opt-in to an email.

What is it costing your ideal clients in their time, money, energy and attention? Are you giving value by being helpful and relevant?

Are you speaking directly to your ideal client, not just to the masses? Are you speaking to the people who you can really help with your level of mastery?

If you can show up and be genuine and give quality information, then you’re adding value. Remember quality, not quantity.  This includes your free offers, and also your paid clients and those who are a part of your paid community.

Number 2: The Skill of Copywriting

The Number 2 skill you need at this time to make consistent money is the skill of copywriting and now is a really good time to learn this skill.

Copywriting is a very underrated skill and it affects your ability to influence people positively through your writing online.

All your Facebook ads, your blogs and captions need to be influencing, engaging and providing value. These are what help people take the next step towards you.

A good investment in the next 30 days is to consume copywriting education and focus on increasing your copywriting skills.

Number 3: The Skill of Presenting

The third skill you need is the ability to present. This could be presenting an offer to a one-on-one client on a phone call. It could be presenting on video, which is what we all need to be doing at the moment in this socially distanced world we are currently living in.

How good are you at your presentation skills and your ability to craft words, videos and webinars?

Number 4: The Skill of Marketing

The Number 4 skill we need to boost our business presence online is marketing. Marketing is your ability to attract clients through social media, blogs, emails and other platforms and channels.

At the moment we don’t have a lot of offline options, so online is where we need to shine.

Number 5: The Skill of Sales

Sales is your ability to get money into your bank account and to get people to pay you.

It doesn’t matter how amazing you are at providing value, at marketing and doing pretty posts or creating amazing pieces of content. If you can’t get someone to actually part with their money, then your business is going to fail.

Think about the above skills and give yourself a score from zero (meaning you’re really bad at these skills) or a 10 -which means you know you can’t get any better.

5 Actions You Can Take To Crush it in Business

Number 1: Cut Back on News and Social Media

I recommend you cut back on the news and social media that you are consuming.

Please stay informed, be healthy and know what’s going on and don’t put your head in the sand.

But check-in with yourself and be honest with yourself with how much time are you spending consuming media.

We need to be bringing inspiring, helpful and positive messages to our eyes and ears during this period.

If you’re digesting things that cause you to worry, drop your confidence or cause your mood to drop, then that’s a sign that you need to cut back and protect yourself.

Your confidence and emotional wellbeing is so important in business. It will make you or break you.

Number 2: Create Daily

Spend your time and energy on daily creation. Just show up and write, show up and practice your videos everyday.

When we create and produce during this crisis, we will crush it, because we’ll feel good about ourselves. We will feel purposeful as humans because we were designed to create.

Focus on quality, not quantity. It doesn’t mean going live on Facebook every day. It doesn’t mean writing a blog post every day either. It just means writing or speaking every day and focussing on improving your skills.

I recommend that you focus on video during this crisis season, because people are craving connection even though it’s through a screen.

Number 3:  Get your Marketing Funnels Live

The Number 3 way to crush it in this crisis is to get your marketing funnels going live as soon as possible, even if they’re not perfect.

You might need to create a freebie like a downloadable guide or a cheat sheet.

Focus on making it relevant, helpful and VALUABLE – and get it up there and start building your email database.

This is one of the best ways for you to leverage your time and help more people.

Start running online events for people if you haven’t been doing that already. You know enough about your topic to help people right now.

Number 4:  Focus on Getting ONE Thing Finished

I’ve talked to quite a few people this week who have started a lot of things and not finished them.

We need to develop blinkers and get the thing we started completed before we move on to the next challenge.

People don’t pay for a half built bridge. They pay for a FULLY built bridge.

Please don’t be tempted to start a book and then move on to starting a podcast, and then move on to a five-day challenge then a webinar. Finish one thing.

Focus and finish!

Number 5:  Choose ONE skill to develop

Developing your online skills is one of the most valuable things you can do at the moment.

I recommend that for the next 30 days, focus on ONE of the 5 skills.

Or maybe you want to dive deep on one of the skills for 7 days. Consume all the books, articles and podcasts on that one skill.

Pick the skill that is your weakest link or the skill that’s most holding you back.

Remember, if your service is helping someone improve their life, then there’s no reason why you shouldn’t show up and offer it. And in fact, if you don’t, you can’t help anyone.

You’re improving people’s lives and it’s a value exchange, so do not feel guilty about offering what you offer – IF it’s ethical, authentic and genuinely helps people get a real result.

Remember, we don’t have a lot of certainty about a lot of things at the moment, but we do have certainty that business is now ONLINE.

If you haven’t got marketing funnels in place, then that is one of the most important things that I strongly recommend you focus on during this time, is creating a funnel.

Having a good marketing funnel gives you an ability to capture people and continue to nurture them and provide value and help them.

Due to the amount of people online during this time, we need  to make sure that we stand out.

We also need to make sure that we get people away from our social media pages and onto our email lists. This gives us control of sending marketing material, nurturing and providing great value to people.

A marketing funnel is a series of steps that takes someone from being a stranger into a client. A marketing funnel is the number 1 asset you need to make money online.

If social media suddenly crashed and you didn’t have access to your friends and followers, how are you going to market yourself?

Your email database is one of THE most important assets in your business.

A funnel will help bring people into your email list and from there you can continue to market to them for weeks, months even years to come.

Building a marketing funnel and getting it live is one of the essentials for your business to survive and thrive in this crisis.

Want help creating your own funnel to attract more clients?

‪You can book a free 30-minute strategy session here

*First-time sessions

I’ll help you clarity your next steps to building your own, profit-producing marketing funnel, fast.

Looking forward to helping you get more clients online!

Kat

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The #1 Tool You Need To Attract Clients Online

Hey friends,

In this video and article, I share 3 opportunity blockers that may be hindering your business growth.

I also share 3 super-slow ways to get clients online (what NOT to do),

and 3 super-charged ways to attract clients online.

Do you want to be one of those people whose business takes off and soars during this season?

Or will you be the one who retreats and gives up?

We are living in very unusual times. If you want to not only survive in these challenging days, but thrive, I invite you to be open to the new opportunities around you to grow your business online.

I’m sure you’re here because you want to be one of those people is successful in this period, and really help people and make a difference in this time.

3 Opportunity Blockers

Opportunity blockers are limiting beliefs that we tell ourselves, that block us from progressing. I want to dispel some of the main limiting beliefs that are coming up in people right now.

What I love about times that we’re in like this, is that all our belief systems come to the surface, and if forces us to deal with them.

Number 1 opportunity blocker I’m hearing from people in these changing times, is:

I don’t know enough / I’m not expert enough

that they don’t know enough and they are not experts.  I want you to really challenge your beliefs.

Because of fear of not feeling good enough or not knowing enough, you are missing opportunities. You need to make a decision and say, ‘I’m going to be willing to show up, no matter how I feel.’  Say to yourself, ‘I’m capable. I can handle it and people need help during this time.’

Number 2 opportunity blocker is the belief that:

The market is already too saturated

If you’re a relationship coach, because of web search algorithms, it appears there are relationship coaches everywhere.

The truth is there are more people who need help than there are people who can help them.

So that’s one myth I want to bust!

Number 3 opportunity blocker is the belief that:

No-one is spending money at the moment

…or it’s unethical to sell during this time, or people don’t want to buy at the moment…

How many of you feel that it’s not a good time to ask people for money?

The truth is there are MANY people out there who need your help and encouragement during this season.

You’ve got a tribe of people that you have a specific skill-set, that you can help right now. If you don’t help them, potentially, they will struggle… and so will you!

You are not selling a gimmick, you are genuinely interested in helping people and you have something of value to serve people with. You cannot let the fear of judgement stop you from progressing in your business.

If you stop selling, your business could go under – then you can’t help anybody!

So please keep giving people an opportunity to receive value and help.

3 Super-slow Ways to Get Clients Online – What Not to Do

Here are three super-slow ways to grow your business:

Number 1: Relying on just social media posts to grow your business

Many people have been telling me they’ve been posting and no one is interested. They take it personally, instead of looking at their systems.

It might be that only one area needs tweaking, like their marketing and copywriting. It may be that they are not communicating their value well. The most common thing I see is poor marketing skills. Organic posts are a very slow way to build your business.

Number 2: Relying too much on word of mouth and referrals to get clients

That is like handing your business control over to someone else. If you’re one of those lucky businesses that constantly gets an influx of leads and referrals by word of mouth, then you’re quite rare.

There will come a day that you will need to be more proactive in your marketing, and you cannot just rely on other people to do your marketing for you. Relying on word of mouth is a very slow way to grow your business.

The most important thing is to take control of your marketing. Take the reins and ensure you’ve got online and offline strategies for lead generation.

Also hone your skills in sales, marketing, copywriting and presenting through this downtime. These are timeless skills that can help you future-proof your income.

Number 3: Just sending people to your website

When people aren’t getting the click-throughs to their websites, they think it’s something wrong with them, but it’s actually usually just a traffic problem.

If you’re not getting clients, check that you are giving really great value through all of your content, whether it’s free or paid. But more than likely, you are giving value but people aren’t finding it.

We don’t just want to send people to our website but to landing pages where people can opt-in and you can build your email list and continue to provide value to people and nurture them.

Also, landing pages convert 4-10x higher than a page on your website.

So don’t just rely on your website, which is a super-slow way.

3 Super-charged Ways To Get Clients Online

These are what I call my three secret online marketing weapons.

Number 1: Post regular, educational content targeted to your ideal client

Rather than just posting random things, you want to think about what your ideal client needs to know.

How can you help them actually get a very small result through your content?  Make sure it’s consistent and original, not just reposting other people’s opinions.

Have a voice and post on social media at least three times a week. Once a week post a really good piece of content such as a video blog and ensure it’s directed to your ideal client.

Number 2: Run webinars

Webinars are one of my favourite ways to get clients. Here’s why:

1. They can help you grow your list & get new clients fast

2. You can help more people at once

3. It’s a fast way to get & hold attention

4. There is longer exposure to you, helping people make a significant buying decision

5. Compared to written content or social media, you can more effectively educate, inform, & nurture people

6. They opens new doors of opportunity

7. It’s a great skill to learn that you have for life

Webinars can build your email list and also reach people globally.

They are a very leveraged method to use to grow your business. They are a profitable, scalable asset.

 

Number 3: Create a marketing funnel

This is actually the number 1 tool you need to attract new clients online. A marketing funnel is a series of steps that you put together, to take your ideal clients from being strangers to paid clients.

These could be prospective clients that meet you on social media. You take them through a series of steps to get closer and closer to you, by getting them to opt into something like a freebie.

You will be in multiple people’s funnels at the same time, where you’ve entered your name and your email, in exchange for usually a downloadable item. It could be a webinar or a PDF cheat sheet.

Then on the thank you page, you would up-sell a small product. It could be a one-on-one session with you. This funnel enables you to continue to market to people and to nurture them.

It means that you’ll get unusually consistent lead flow. So, what you want to do is start with one funnel, provide great value and get people coming closer and closer to becoming a paid client.

I’ve got 20 funnels at the moment. There are different funnels out there for different things like webinars

Building these lead generation strategies, you’ve got multiple streams of ways that people can find you and multiple streams of income and cash flow. You are then building a passive or semi-passive income, that is truly an asset.

Tony Robbins has a million people going through this funnel, every single month. Creating funnels are very doable and anyone can do it once they know how.

If I get an idea for something, I can set up a funnel in about an hour. I have full control of my business that means I can go to any country in the world and still receive income.

And you can too.

Want help creating your own funnel to attract more clients?

‪You can book a free 30-minute strategy session here

*First-time sessions

I’ll help you clarity your next steps to building your own, profit-producing marketing funnel, fast.

Looking forward to helping you get more clients online!

Kat

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Handling Chaos Well

In the midst of the current world chaos, there is no better time than to talk about strategies for how to handle chaos well.

This week I’m taking a break from the normal business topics, to talk about mindset and how to manage your mind throughout the season that we’re in.

Not everyone knows this but I do a lot of mindset work with people and I’ve been studying the mind for the past two decades and I’m fascinated with the mind, our thoughts, psychology and the brain.

I spend a lot of time researching and contemplating the mind, this is an area that I’m passionate about. The reason I chose business is that I love working with entrepreneurs like yourself, who want to grow their business.

Mindset is key when developing our businesses. Often people bump up against a roadblock, a limiting belief, a negative emotion of fear that holds them back.

It’s not until we work on this area of mindset that we get unstuck, and start flowing and taking action again in our businesses.

So I want to share with you some ways to manage your mind throughout this chaotic time that we’re living through. All of us are feeling the effects of the Coronavirus. A lot of people are feeling fearful, anxious and worried.

If that’s you, I want to give you some ways to think that might be helpful for you, and some mindset tips that you can take away and implement immediately.

These are keys that you can also share with those you influence; your family, your employees, your neighbours and your community.

Understand What You Can Control – The TEAR Model

Firstly, we need to understand the realities of what we can control and what we can’t control.  I teach a model called the TEAR Model to a lot of my coaching clients.

The TEAR Model is a four-step model that shows that circumstances are not the thing that actually drives our feelings, our actions or our results.

T – Thoughts

E – Emotions

A – Actions

R – Results

Circumstances are neutral. The facts about the Coronavirus, the facts about what’s happening are neutral. They are a circumstance. They are the only things we can’t control. We can control the other 4 aspects which is our thoughts, emotions, actions, and results.

If you’re a coach, I recommend it’s so important at the moment to be coaching your clients in managing their thoughts, because we cannot necessarily control the circumstances and the events that are happening. Nor can we control the facts.

We’ve got to be careful with what we view as facts. Make sure that what we are believing is fact and not an assumption of someone around you.

Remember, we cannot control the circumstances, but we can control our thoughts, our emotions, our actions and our results.

It always starts with our thoughts. Our thoughts about a circumstance is going to lead to our emotions. Our emotions that come from those thoughts are going to lead to our actions. Our actions are going to lead to the results we produce.

An example of this is the circumstance with the supermarkets. People’s thoughts are leading them to the emotions of fear, panic, worry and stress. They think they are going to run out of food for their families.

Their thoughts are driving their emotions to overtake common sense and their actions are to panic buy. The result of this is no food or toilet paper left on the shelves.

Another person may walk into the same supermarket but have completely different thoughts, emotions, actions and ultimately results. They may see the empty shelves and think the shops will get restocked, they don’t worry because they know they are cared for.

These people walk in peace and joy, as they know everything will work out for them. You’ve got to separate the facts from the circumstance.

Watch what you put into your soul through your eyes. I call it the eyes gate. And watch what you listen to through your ears (your ears gate).

The media feed us a cocktail of fear. They show what’s happening and the panic and fear grow.  It’s important what you ‘feed’ your eyes and ears at the time. Be protective over them and that of your children (if you have them).

Our social media feeds are called a ‘feed’ for a reason. We’re getting fed constant fear and panic, and that part of our brain is actually getting addicted to it.

The more we are consuming the fear in our feeds, the less that we’re looking at all the beauty in the world. We are overlooking all the love, all the communities rallying together, all the support and all the wonderful things in the world.

3 Don’ts for Managing Chaotic Times

1) Don’t Look to Others to Decide How to Feel

It’s so important that you don’t look to others to decide how you should be feeling.

We need to step up and take leadership, and be great role models.

A lot of people are looking around at people’s eyes and looking at the news and looking at their social feeds to decide how to feel. If someone is panicking, it’s easy to feel like you’ve got to adjust how you feel.

You can almost feel a little bit bad that you’re feeling calm and happy. I feel very calm, and I almost feel tempted to go into guilt for feeling calm and happy!

Use your thoughts to decide how you want to feel.

What feelings do you WANT to feel and what thoughts

Step back and look at this – we are living in a unique moment in history. We are on this journey together as the humans. This is our journey right now and we get to choose how we decide to view it.

How do you want to be known as to how you handled 2020 and what’s going on in the world right now?

We get decide how this time will be remembered in our lives and in the lives of our children.

I choose thoughts that help me stay calm and created and resourceful.

I know that the calmer and happier I am, the more that I can help other people.

It’s important for me to stay calm and to do that, I have to choose the right thoughts.

I have to choose to trust, I have to choose to believe that whatever happens, we will handle it.

2) Don’t Feel Bad for Feeling any Feeling

Please don’t feel bad, guilty or shame for feeling whatever you’re feeling. Whether that’s feeling like you should probably be sad right now, because people are dying, but you don’t feel sad.

If you’re feeling happy and you’re getting on with your life, don’t feel guilt! If you are staying on purpose, and feeling that for you it’s important not getting distracted, that’s the best thing that you can do for the world right now.

Don’t feel bad if you feel scared or if you’ve had to cancel an event. If you’ve got elderly parents and you feel concerned for them. That’s okay.

It’s ok to allow yourself to feel the disappointment, feel concern or feel the hurt. Don’t try to buffer or numb feelings. It’s healthy to sit with your feelings for a while. But you don’t need to stay there.

Be conscious of how others are being impacted by these events and don’t minimise the experience of others. It’s so important though, that we don’t get sucked into depression, anxiety or fear in the midst of this situation.

The leaders that are successful are those that will stay calm. When you’re stressed, you don’t think clearly, you’re not intelligent or smart decisions. As emotion increases, intelligence often decreases.

In this time of uncertainty, it’s good to give your brain certainty.

So stick with routines that keep a level of certainty about your life, like going to the gym or doing workouts and making healthy food. Routines help keep certainty.

3) Don’t Give in to Urges That Don’t Serve You

Resist urges that make you want to drink alcohol, give up your healthy routine or make you want to just stay in bed and not focus on building your business because the world is at a standstill.

Choose things that will benefit you and your business. If it means not looking at the news, then choose not to read or listen to the news. If it’s not helping you, it’s not serving you.

I’m putting my energy into my business into coaching people, focussing around mindset and helping people with their emotions.

3 Do’s for Managing Chaotic Times

1) Focus on Thoughts That Make You Feel Better

Think about what’s going to make you feel better and feel calm. For me, I trust that whatever comes my way I can handle it. I trust that the authorities are doing the best that they can and I trust that I will be provided for.

I know that I have a great community. I know that I can learn from this. I take this as an opportunity to grow.

There’s no point suffering for no reason. There’s no point sitting in anxiety, when you have tools and resources, and people that can help you get out of it.

Sometimes I’ll just stop and sit on my chair and I’ll just write out positive, helpful happy thoughts. It’s not denying the facts. It’s not putting your head in the sand.

You’re looking at the facts and deciding what you want to think and feel about them.

2) Increase Positive Input and Decrease Exposure

How much time, are you spending on your Instagram, Facebook or LinkedIn feed? How much negativity are you allowing into your eye and ear gates?

Double down on your positive input. Listen to positive podcasts, positive addresses on Facebook and spend positive time with your friends. Match the amount of negativity you are seeing and hearing, with the equivalent of positive input.

Coaching is one of the best things you can do at the moment, because coaching helps people let out their concerns. It’s like cleaning your house; you can clean out all the mess inside. Clean up your mind and have a listening ear.

Don’t be scared. You’re not going to run out of work. You have so many people that you can help at this time. Please don’t sit back and wait for people to come to you. Reach out and ask people how you can help.

Offer free coaching sessions and help people with managing their minds. As coaches, we help people manage their minds and focus on what they want.

3) Use This Time to Grow Stronger, Be Creative and Innovate

Put on a growth mindset. People with a growth mindset welcome challenges. They think, ‘How am I going to grow? How am I going to learn?’ They believe the world is going to get better.

We need a filter change. If we filter to see only the bad, we will only see the bad. We need to take precautions and we need to be safe.

We need to choose a positivity filter to view life at this time. Choosing a positive filter means you will see this time as an opportunity to grow. You may have to pivot and run those live events as webinars, but look for the opportunities within this time.

This is an opportunity to get stronger, to look at how you can innovate. Be creative. Join together and form stronger communities. Do your best to be part of the solution.

If you’re a business owner and you’re struggling during this time, I’d love to offer you a free coaching session*

‪If you need help or support for yourself personally or in business, you can book a free 30-minute coaching session here

*First-time sessions

Don’t suffer alone. We’re all in this together.

We the humans are amazing, resilient and resourceful.

We will get through this.

Take strong and take care,

Kat

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3 Powerful Ways To Make Your Content More Influential

Do you want to help people improve their quality of life, take more action and have a more amazing experience on this planet?

This requires the skill of influence, which is about getting under the surface to the deep layers to help people take action.

Why is influence so important?  There are lots of areas in business where influence is key.

The four main areas I help people increase their influence in are sales, marketing, presenting and copywriting.

What is influence?

According to Oxford dictionary it is:

‘The capacity to have an effect on the character, development, or behaviour of someone or something’

Influence is not manipulating, it’s not convincing. It’s not trying to persuade or twist someone’s arm. It’s helping someone to get more of what they want.

Influence that is positive, ethical and authentic is helping someone improve their quality of life, helping them have a better experience in their day-to-day and helping them solve problems and get the solutions they want.

I love researching influence and practising my influencing skills so I can help more people.

Like all skills, they are learnable and improve the more you practice them. You can learn to turn up your influence like a volume switch – to amplify your ability to help people.

When you know how to influence people, you become free. You don’t ever have to rely on anyone ever again to make money, because when you understand the power of influence and apply it, you will always have plenty of money in your bank account.

When you’re effectively using the skill of influence, you will be impacting people’s lives, really making a difference and doing what you’re here on the planet to do.

You will be making a difference, contributing, serving, having the joy and fun and ultimately having a life of freedom and flexibility.

In this training, I share how to become more influential when creating your content.

Influential content includes webinars, live events like workshops, videos and marketing copy.

Sales includes one-to-one and one-to-many. It could be selling on a video, selling live or it could be a face-to-face sales conversation with someone.

Our ability to influence (or not influence) comes through in our language patterns, our tonality, the way we say things and our body language.

When you learn the art of true influence, your improved communication skills can result in more success in your sales, marketing, communication, and presenting.

So here are 3 powerful ways to make your content more influential…

1) Paint a Clear, Specific, Vivid Experience for Your Client

Number One is to paint – Paint a clear, specific, vivid experience of what the person (your client or future client) is currently going through and what they are experiencing.

For example, you might start talking about what they’re currently seeing in their life as a result of this problem, that you can help them solve.

You need to be descriptive. What are they seeing? What are they hearing? What are they hearing their partner saying?  What are they telling themselves internally?

Now describe what they are feeling. Are they feeling fear? Is their heart racing? Do they have a knot in the pit of their stomach? Do they feel they have the world on their shoulders?

When you paint a clear experience for your client, you are bringing their experience to life. You are painting them a visual picture through their senses. You are helping them hear, see, smell, taste and feel the experience you are describing.

Becoming descriptive in your content brings your content to life. Rather than saying, ‘Are you struggling with fear?’ or ‘Are you struggling with anxiety?’ You are painting a clear, sharp picture of how this feels.

You would say, ‘Do you find your heart starts racing and your palms start sweating when thinking about how you are going to pay your bills?’ You are describing their experience. You are putting your client inside that experience.

First of all, paint the experience of what they are currently going through. This is what is going to stop them from scrolling right past you. It’s going to engage them, attract them, get their attention and hook them in.

Remember to use your ultimate client’s language when describing their pain-point.

Next, start painting a word picture of where they want to be. Start painting a word picture for your future client that describes the experience of what life would be like if they were where they wanted to be.

You don’t have to say, ‘Do you want to be slim?’ or ‘Do you want to be happy?’ Use nouns that bring your content to life.

Bring the future experience of your client’s breakthrough to life through your words. What will they see, hear, feel, when they have your specific solution? Describe visually, audibly and kinaesthetically what your client will feel when they implement your solution.

People learn and receive differently.  Some people are visual, some are analytical, some are feelers.

We need to harness all of our senses and receptors if we want to create influential content. Describe your future client’s problem and then describe their solution by tapping into their sensed experience.

2) Pepper Your Content with Personal Stories

Number Two is pepper. If you go to a restaurant, you will find they have large pepper grinders. What is pepper used for? It’s used for seasoning food!

In a similar way, we need to add seasoning to our content also, to enhance our customer’s experience with our content.

To pepper your content, use relevant stories and examples from your own life. Currently, everyone is posting ‘How To’ content. I do this also. It’s because this appeals to our brain.

But people connect also through the power of personal story on a heart level. Connection on a heart level can supersede the brain connection. Peppering your content with personal stories brings your content to life.  It actually helps activate the right side of the brain.

We have a left side of our brain that takes in logic and data, so it’s more analytical and methodical. Some people are more predominantly left-brained. The right side of our brain deals with intuition, perception, emotions and feelings. Right-sided brain dominant people are usually classified as creative.

Bring your content to life through stories and examples. Pepper your content with personal stories to back up your point and increase the heart connection with your clients.

I use a technique called window wiping. I create content that triggers the left side of the brain and then the right side, and back and forth.

3) Position Yourself as an Expert Authority

Number Three is positioning. Position yourself as an expert in your area and an authority to be taken seriously.

This makes entrepreneurs nervous. To position yourself as an authority puts a responsibility on your shoulders.

We suffer from tall poppy syndrome. We don’t want to big-note ourselves. So to place ourselves as an expert in an area is daunting.

Placing ourself an authority over a particular solution or niche is necessary, however! I train people to identify their niche and become an authority in that specific field.

You want to show people that you are credible in your area, so talk about your experience, your knowledge and your skills.

You can do this in a humble,  grounded way that doesn’t come across as big-noting yourself. Present yourself as humble, genuine and authentic.  And that’s when you will influence people and cause them to actually listen to you.

I talk openly about the experiences that I’ve had in business for the last 17 years. I’ve had various businesses and have had to attract my own clients.

I’ve had to really learn the art of influence. I’ve invested over $100,000 to develop my skills from some of the best teachers in the world. This is my lived experience.

My lived experience makes me an authority in the area of influence because I’ve made it my business to learn about influence. I’ve done this firstly for myself and now, I can impart my learnings to others.

I include what I’ve learned into my content, into my sales process, into my marketing and communications.

Ben Harvey is one of my favourite teachers in the world. He states that when you talk about yourself, go low with humble energy. Then raise your energy to say, ‘I’ve been so blessed to have done this and learned this…’ You start speaking louder with excitement when talking about what you’ve learned.

When you think about your next piece of content, consider how you can paint it with clear, specific, visual, kinaesthetic and auditory experiences.

Think about how you can pepper your content with relevant stories and examples that make your content more compelling and relatable. Then incorporate this with your learned authority as an expert in your niche and solution.

Ultimately, it’s going to help your future clients take the next step towards you. It might be something free, that will then lead the reader or listener further through your funnel towards being a paid client.

So, there are 3 powerful ways to make your content more influential.

How will you apply these to your next piece of content?

Do you need help creating more influential content to get more clients?

THIS weekend, the 14th and 15th of March, I’m running a two-day content creation workshop ‘How to Create Content that Connects’.

In this workshop, we create your content together, I provide you templates and formulas and you’ll walk away with a whole heap of content DONE!

There are only a few spaces left so get in fast!

To learn more about the ‘Create Content That Connects’ workshop this weekend, click here.

If you would like help being more influential in business, so you can attract more clients, I offer a free 30-minute strategy session, to help you gain clarity on how to grow your business. 

You can book a 30-min clarity session with me here

(This is first-time sessions only and I don’t give you a sales pitch, only guidance and support).

 

Remember, the world is waiting for your brilliance!

Kat.

 

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3 Things You Need To Know To Stop Being Stuck In Your Business

Are you feeling stuck in your business?

Do you find you’re not moving forward in terms of your growth, revenue or profit?

Perhaps you’re struggling to get more clients.

Or you find yourself procrastinating on those things you’re meant to be doing.

Maybe you’re doing what I call ‘building bridges’…

this is where we start doing something, it gets too hard, so we stop and then start working on something else?

Have you started writing a book, blog, creating a podcast or social media schedule, but hit roadblocks and not finish the tasks you started?

This week, I’ve been working with my client Hilary on her business, in a marathon strategy coaching session of 16 hours over 2.5 days.

We locked ourselves away in a boardroom with no distractions, put the blinkers on and got stuck in and progressing in her business.

We did loads of visioning, planning, strategising, and getting clarity on her identity, goals, ideal week, brand, systems, and marketing.

We got SO MUCH done. In her words “We moved mountains”.

This is the power of focus and having expert eyes on your business to get clarity and direction can lead to transformation and breakthroughs SUPER fast.

It was incredibly powerful, and I’m so looking forward to offering more of these VIP 1-on-1 sessions with more people.

It made me realise… the things she didn’t know clearly – the things that were keeping her stuck are the 3 things that most entrepreneurs need to know.

Here are the 3 things that most entrepreneurs need to know, to become move forward in their business:

1) Know Your Identity

The first key is you need to know your identity.

You may think, ‘But Kat, I know who I am!’

I know you probably have worked on yourself and have a pretty good awareness about who you are.

But you can be in business for many years and still not have crystal clarity on your identity.  This is what was happening with Hilary.

The reason she came to see me and booked out a solid period of time is that she had been running different Facebook groups and Facebook pages. She had a number of different websites, created different kinds of freebies including e-books.

She had so much going on that she felt confused and lacking clarity. What we isolated is that she wasn’t clear on her identity.

She was trying to position herself alongside her partner’s business and she is also a mum. She is a great partner, mother and friend, but she hadn’t found her business persona.

After spending some quality time together, we discovered she had promoted herself with a corporate, professional look, but her personality is all about fun! She was actually sending mixed messages out to the market place.

Knowing your identity and where you fit in the marketplace is essential for your brand positioning. Your identity includes your branding, colours and tonality.

Not knowing your marketplace positioning and identity can leave you chasing in many different directions.

You have to know who your ideal clients are so that you can speak directly to them. Who is your ideal target market? What is your micro-niche? Who do you want to be known as?

When you have specified these things, you then put out content and create videos that target your ideal client.

A lot of business owners are very self-aware. They’ve done a lot of personal development and work on themselves. But they have not done the same development to discover their business identity.

I am very targeted and specific in reaching my target market. I speak primarily on the topic of influence in business.

Under the umbrella of influence, I speak on topics that include sales, marketing, copywriting + content creation, presenting and mindset.

If your business is having an identity crisis (or just needs a refresh) and does not have a clear identity that you are sending out to the marketplace, then your first step to getting unstuck is to determine your business identity.

2) Know Your Values

Knowing your values is incredibly important.

You most likely have done work on these in the past, but have you refreshed them recently? Have you sat down and asked yourself, ‘What is most important to me?’

Our values change over time. What you saw as a top value 5 years ago, may not be your top value or priority now.  For example:  If you are a first-time mum now, then you weren’t a mum 5 years ago.

Therefore, the values that you hold now being a mother are different. Prior to having a child, you may have valued successful corporate achievement, but now you are a new mum, you’ve got a new value that takes precedent over the old value.

Another example is:  5 years ago you may have been focussed on fun and partying. Naturally, as humans, we evolve. You may have had a values shift and now you prioritise your health and diet over fun and partying.

Ask yourself the question like:

‘What is most important to me in life?’

The write a list. It could include things like health, spirituality, faith, exercise, love, connection, achievement, creativity, freedom, adventure etc.

Then rank your list in the order of importance to you.

One of my values is freedom. I have freedom because I don’t have a job, I’m not tied down or committed to anything except what I choose to prioritise. The value of freedom is outworked in my lifestyle, in my diary, in my calendar and in my home.

How much time do you spend on the things you value in the top 5 of your values list?

If you only spend a little bit of time, then perhaps your value for that element is lower than you thought.

Another value that I hold is the value of achievement. If you’ve got certificates and accolades, then maybe achievements and successes are highly valued by you.

Getting clear your values can be a game-changer.

This week with my client, we got out large pieces of paper and we got creative. We started strategising and writing out her vision and values.

One of her primary values was fun and bringing happiness.  We spent time working on how to make her business give her more of her highest values. This way I know that she’ll follow-through.

3) Know Your Strategy

 

Knowing your strategy is key to being successful in business.

You’ve got to have a strategy because otherwise, you’re going to be caught up in distractions and what I call, ‘the shiny object syndrome’.

Defining your strategy helps you be intentional.

You need an overarching strategy for what you’re doing in your business this quarter. Then this overarching strategy is broken down into milestones and clear action steps that you can take.

Using your discipline and willpower helps you overcome shiny distractions. Using a clear strategy helps you remain focussed and intentional.

If you and I were to set a strategy for March, I would ask you, ‘What are your three action steps for this week?’ ‘What are your action steps for tomorrow?’

Having a strategy is like utilising a roadmap. You have your steps clearly defined and know exactly where you are going.

For Hilary, we spent time building a month-by-month strategy for this year. Now she knows precisely the action steps she needs to obtain her goals.

You do the same strategy steps to determine your lead generation strategy, your marketing strategy and your sales process strategy.

Every part of your business needs a strategy. Clearly defined strategies help clear your brain, opening space in your brain to be creative and solution-focused.

Do you need more personalised help getting unstuck in your business?

I’ve opened up some space in my calendar to talk to those of you who need help to get unstuck in their business.

Want help with your biggest business challenge? Like some fresh clarity and direction?

I’d like to invite you to book a free, strategy call with me. Business is too hard to do alone! I’ll help you get moving again.

You can book your free 30-minute strategy session here*

* First-time sessions only

Chat soon,
Kat

P.S. Spaces are limited so grab yours now before they fill up!

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