Kat Millar

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Handling Chaos Well

In the midst of the current world chaos, there is no better time than to talk about strategies for how to handle chaos well.

This week I’m taking a break from the normal business topics, to talk about mindset and how to manage your mind throughout the season that we’re in.

Not everyone knows this but I do a lot of mindset work with people and I’ve been studying the mind for the past two decades and I’m fascinated with the mind, our thoughts, psychology and the brain.

I spend a lot of time researching and contemplating the mind, this is an area that I’m passionate about. The reason I chose business is that I love working with entrepreneurs like yourself, who want to grow their business.

Mindset is key when developing our businesses. Often people bump up against a roadblock, a limiting belief, a negative emotion of fear that holds them back.

It’s not until we work on this area of mindset that we get unstuck, and start flowing and taking action again in our businesses.

So I want to share with you some ways to manage your mind throughout this chaotic time that we’re living through. All of us are feeling the effects of the Coronavirus. A lot of people are feeling fearful, anxious and worried.

If that’s you, I want to give you some ways to think that might be helpful for you, and some mindset tips that you can take away and implement immediately.

These are keys that you can also share with those you influence; your family, your employees, your neighbours and your community.

Understand What You Can Control – The TEAR Model

Firstly, we need to understand the realities of what we can control and what we can’t control.  I teach a model called the TEAR Model to a lot of my coaching clients.

The TEAR Model is a four-step model that shows that circumstances are not the thing that actually drives our feelings, our actions or our results.

T – Thoughts

E – Emotions

A – Actions

R – Results

Circumstances are neutral. The facts about the Coronavirus, the facts about what’s happening are neutral. They are a circumstance. They are the only things we can’t control. We can control the other 4 aspects which is our thoughts, emotions, actions, and results.

If you’re a coach, I recommend it’s so important at the moment to be coaching your clients in managing their thoughts, because we cannot necessarily control the circumstances and the events that are happening. Nor can we control the facts.

We’ve got to be careful with what we view as facts. Make sure that what we are believing is fact and not an assumption of someone around you.

Remember, we cannot control the circumstances, but we can control our thoughts, our emotions, our actions and our results.

It always starts with our thoughts. Our thoughts about a circumstance is going to lead to our emotions. Our emotions that come from those thoughts are going to lead to our actions. Our actions are going to lead to the results we produce.

An example of this is the circumstance with the supermarkets. People’s thoughts are leading them to the emotions of fear, panic, worry and stress. They think they are going to run out of food for their families.

Their thoughts are driving their emotions to overtake common sense and their actions are to panic buy. The result of this is no food or toilet paper left on the shelves.

Another person may walk into the same supermarket but have completely different thoughts, emotions, actions and ultimately results. They may see the empty shelves and think the shops will get restocked, they don’t worry because they know they are cared for.

These people walk in peace and joy, as they know everything will work out for them. You’ve got to separate the facts from the circumstance.

Watch what you put into your soul through your eyes. I call it the eyes gate. And watch what you listen to through your ears (your ears gate).

The media feed us a cocktail of fear. They show what’s happening and the panic and fear grow.  It’s important what you ‘feed’ your eyes and ears at the time. Be protective over them and that of your children (if you have them).

Our social media feeds are called a ‘feed’ for a reason. We’re getting fed constant fear and panic, and that part of our brain is actually getting addicted to it.

The more we are consuming the fear in our feeds, the less that we’re looking at all the beauty in the world. We are overlooking all the love, all the communities rallying together, all the support and all the wonderful things in the world.

3 Don’ts for Managing Chaotic Times

1) Don’t Look to Others to Decide How to Feel

It’s so important that you don’t look to others to decide how you should be feeling.

We need to step up and take leadership, and be great role models.

A lot of people are looking around at people’s eyes and looking at the news and looking at their social feeds to decide how to feel. If someone is panicking, it’s easy to feel like you’ve got to adjust how you feel.

You can almost feel a little bit bad that you’re feeling calm and happy. I feel very calm, and I almost feel tempted to go into guilt for feeling calm and happy!

Use your thoughts to decide how you want to feel.

What feelings do you WANT to feel and what thoughts

Step back and look at this – we are living in a unique moment in history. We are on this journey together as the humans. This is our journey right now and we get to choose how we decide to view it.

How do you want to be known as to how you handled 2020 and what’s going on in the world right now?

We get decide how this time will be remembered in our lives and in the lives of our children.

I choose thoughts that help me stay calm and created and resourceful.

I know that the calmer and happier I am, the more that I can help other people.

It’s important for me to stay calm and to do that, I have to choose the right thoughts.

I have to choose to trust, I have to choose to believe that whatever happens, we will handle it.

2) Don’t Feel Bad for Feeling any Feeling

Please don’t feel bad, guilty or shame for feeling whatever you’re feeling. Whether that’s feeling like you should probably be sad right now, because people are dying, but you don’t feel sad.

If you’re feeling happy and you’re getting on with your life, don’t feel guilt! If you are staying on purpose, and feeling that for you it’s important not getting distracted, that’s the best thing that you can do for the world right now.

Don’t feel bad if you feel scared or if you’ve had to cancel an event. If you’ve got elderly parents and you feel concerned for them. That’s okay.

It’s ok to allow yourself to feel the disappointment, feel concern or feel the hurt. Don’t try to buffer or numb feelings. It’s healthy to sit with your feelings for a while. But you don’t need to stay there.

Be conscious of how others are being impacted by these events and don’t minimise the experience of others. It’s so important though, that we don’t get sucked into depression, anxiety or fear in the midst of this situation.

The leaders that are successful are those that will stay calm. When you’re stressed, you don’t think clearly, you’re not intelligent or smart decisions. As emotion increases, intelligence often decreases.

In this time of uncertainty, it’s good to give your brain certainty.

So stick with routines that keep a level of certainty about your life, like going to the gym or doing workouts and making healthy food. Routines help keep certainty.

3) Don’t Give in to Urges That Don’t Serve You

Resist urges that make you want to drink alcohol, give up your healthy routine or make you want to just stay in bed and not focus on building your business because the world is at a standstill.

Choose things that will benefit you and your business. If it means not looking at the news, then choose not to read or listen to the news. If it’s not helping you, it’s not serving you.

I’m putting my energy into my business into coaching people, focussing around mindset and helping people with their emotions.

3 Do’s for Managing Chaotic Times

1) Focus on Thoughts That Make You Feel Better

Think about what’s going to make you feel better and feel calm. For me, I trust that whatever comes my way I can handle it. I trust that the authorities are doing the best that they can and I trust that I will be provided for.

I know that I have a great community. I know that I can learn from this. I take this as an opportunity to grow.

There’s no point suffering for no reason. There’s no point sitting in anxiety, when you have tools and resources, and people that can help you get out of it.

Sometimes I’ll just stop and sit on my chair and I’ll just write out positive, helpful happy thoughts. It’s not denying the facts. It’s not putting your head in the sand.

You’re looking at the facts and deciding what you want to think and feel about them.

2) Increase Positive Input and Decrease Exposure

How much time, are you spending on your Instagram, Facebook or LinkedIn feed? How much negativity are you allowing into your eye and ear gates?

Double down on your positive input. Listen to positive podcasts, positive addresses on Facebook and spend positive time with your friends. Match the amount of negativity you are seeing and hearing, with the equivalent of positive input.

Coaching is one of the best things you can do at the moment, because coaching helps people let out their concerns. It’s like cleaning your house; you can clean out all the mess inside. Clean up your mind and have a listening ear.

Don’t be scared. You’re not going to run out of work. You have so many people that you can help at this time. Please don’t sit back and wait for people to come to you. Reach out and ask people how you can help.

Offer free coaching sessions and help people with managing their minds. As coaches, we help people manage their minds and focus on what they want.

3) Use This Time to Grow Stronger, Be Creative and Innovate

Put on a growth mindset. People with a growth mindset welcome challenges. They think, ‘How am I going to grow? How am I going to learn?’ They believe the world is going to get better.

We need a filter change. If we filter to see only the bad, we will only see the bad. We need to take precautions and we need to be safe.

We need to choose a positivity filter to view life at this time. Choosing a positive filter means you will see this time as an opportunity to grow. You may have to pivot and run those live events as webinars, but look for the opportunities within this time.

This is an opportunity to get stronger, to look at how you can innovate. Be creative. Join together and form stronger communities. Do your best to be part of the solution.

If you’re a business owner and you’re struggling during this time, I’d love to offer you a free coaching session*

‪If you need help or support for yourself personally or in business, you can book a free 30-minute coaching session here

*First-time sessions

Don’t suffer alone. We’re all in this together.

We the humans are amazing, resilient and resourceful.

We will get through this.

Take strong and take care,

Kat

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3 Powerful Ways To Make Your Content More Influential

Do you want to help people improve their quality of life, take more action and have a more amazing experience on this planet?

This requires the skill of influence, which is about getting under the surface to the deep layers to help people take action.

Why is influence so important?  There are lots of areas in business where influence is key.

The four main areas I help people increase their influence in are sales, marketing, presenting and copywriting.

What is influence?

According to Oxford dictionary it is:

‘The capacity to have an effect on the character, development, or behaviour of someone or something’

Influence is not manipulating, it’s not convincing. It’s not trying to persuade or twist someone’s arm. It’s helping someone to get more of what they want.

Influence that is positive, ethical and authentic is helping someone improve their quality of life, helping them have a better experience in their day-to-day and helping them solve problems and get the solutions they want.

I love researching influence and practising my influencing skills so I can help more people.

Like all skills, they are learnable and improve the more you practice them. You can learn to turn up your influence like a volume switch – to amplify your ability to help people.

When you know how to influence people, you become free. You don’t ever have to rely on anyone ever again to make money, because when you understand the power of influence and apply it, you will always have plenty of money in your bank account.

When you’re effectively using the skill of influence, you will be impacting people’s lives, really making a difference and doing what you’re here on the planet to do.

You will be making a difference, contributing, serving, having the joy and fun and ultimately having a life of freedom and flexibility.

In this training, I share how to become more influential when creating your content.

Influential content includes webinars, live events like workshops, videos and marketing copy.

Sales includes one-to-one and one-to-many. It could be selling on a video, selling live or it could be a face-to-face sales conversation with someone.

Our ability to influence (or not influence) comes through in our language patterns, our tonality, the way we say things and our body language.

When you learn the art of true influence, your improved communication skills can result in more success in your sales, marketing, communication, and presenting.

So here are 3 powerful ways to make your content more influential…

1) Paint a Clear, Specific, Vivid Experience for Your Client

Number One is to paint – Paint a clear, specific, vivid experience of what the person (your client or future client) is currently going through and what they are experiencing.

For example, you might start talking about what they’re currently seeing in their life as a result of this problem, that you can help them solve.

You need to be descriptive. What are they seeing? What are they hearing? What are they hearing their partner saying?  What are they telling themselves internally?

Now describe what they are feeling. Are they feeling fear? Is their heart racing? Do they have a knot in the pit of their stomach? Do they feel they have the world on their shoulders?

When you paint a clear experience for your client, you are bringing their experience to life. You are painting them a visual picture through their senses. You are helping them hear, see, smell, taste and feel the experience you are describing.

Becoming descriptive in your content brings your content to life. Rather than saying, ‘Are you struggling with fear?’ or ‘Are you struggling with anxiety?’ You are painting a clear, sharp picture of how this feels.

You would say, ‘Do you find your heart starts racing and your palms start sweating when thinking about how you are going to pay your bills?’ You are describing their experience. You are putting your client inside that experience.

First of all, paint the experience of what they are currently going through. This is what is going to stop them from scrolling right past you. It’s going to engage them, attract them, get their attention and hook them in.

Remember to use your ultimate client’s language when describing their pain-point.

Next, start painting a word picture of where they want to be. Start painting a word picture for your future client that describes the experience of what life would be like if they were where they wanted to be.

You don’t have to say, ‘Do you want to be slim?’ or ‘Do you want to be happy?’ Use nouns that bring your content to life.

Bring the future experience of your client’s breakthrough to life through your words. What will they see, hear, feel, when they have your specific solution? Describe visually, audibly and kinaesthetically what your client will feel when they implement your solution.

People learn and receive differently.  Some people are visual, some are analytical, some are feelers.

We need to harness all of our senses and receptors if we want to create influential content. Describe your future client’s problem and then describe their solution by tapping into their sensed experience.

2) Pepper Your Content with Personal Stories

Number Two is pepper. If you go to a restaurant, you will find they have large pepper grinders. What is pepper used for? It’s used for seasoning food!

In a similar way, we need to add seasoning to our content also, to enhance our customer’s experience with our content.

To pepper your content, use relevant stories and examples from your own life. Currently, everyone is posting ‘How To’ content. I do this also. It’s because this appeals to our brain.

But people connect also through the power of personal story on a heart level. Connection on a heart level can supersede the brain connection. Peppering your content with personal stories brings your content to life.  It actually helps activate the right side of the brain.

We have a left side of our brain that takes in logic and data, so it’s more analytical and methodical. Some people are more predominantly left-brained. The right side of our brain deals with intuition, perception, emotions and feelings. Right-sided brain dominant people are usually classified as creative.

Bring your content to life through stories and examples. Pepper your content with personal stories to back up your point and increase the heart connection with your clients.

I use a technique called window wiping. I create content that triggers the left side of the brain and then the right side, and back and forth.

3) Position Yourself as an Expert Authority

Number Three is positioning. Position yourself as an expert in your area and an authority to be taken seriously.

This makes entrepreneurs nervous. To position yourself as an authority puts a responsibility on your shoulders.

We suffer from tall poppy syndrome. We don’t want to big-note ourselves. So to place ourselves as an expert in an area is daunting.

Placing ourself an authority over a particular solution or niche is necessary, however! I train people to identify their niche and become an authority in that specific field.

You want to show people that you are credible in your area, so talk about your experience, your knowledge and your skills.

You can do this in a humble,  grounded way that doesn’t come across as big-noting yourself. Present yourself as humble, genuine and authentic.  And that’s when you will influence people and cause them to actually listen to you.

I talk openly about the experiences that I’ve had in business for the last 17 years. I’ve had various businesses and have had to attract my own clients.

I’ve had to really learn the art of influence. I’ve invested over $100,000 to develop my skills from some of the best teachers in the world. This is my lived experience.

My lived experience makes me an authority in the area of influence because I’ve made it my business to learn about influence. I’ve done this firstly for myself and now, I can impart my learnings to others.

I include what I’ve learned into my content, into my sales process, into my marketing and communications.

Ben Harvey is one of my favourite teachers in the world. He states that when you talk about yourself, go low with humble energy. Then raise your energy to say, ‘I’ve been so blessed to have done this and learned this…’ You start speaking louder with excitement when talking about what you’ve learned.

When you think about your next piece of content, consider how you can paint it with clear, specific, visual, kinaesthetic and auditory experiences.

Think about how you can pepper your content with relevant stories and examples that make your content more compelling and relatable. Then incorporate this with your learned authority as an expert in your niche and solution.

Ultimately, it’s going to help your future clients take the next step towards you. It might be something free, that will then lead the reader or listener further through your funnel towards being a paid client.

So, there are 3 powerful ways to make your content more influential.

How will you apply these to your next piece of content?

Do you need help creating more influential content to get more clients?

THIS weekend, the 14th and 15th of March, I’m running a two-day content creation workshop ‘How to Create Content that Connects’.

In this workshop, we create your content together, I provide you templates and formulas and you’ll walk away with a whole heap of content DONE!

There are only a few spaces left so get in fast!

To learn more about the ‘Create Content That Connects’ workshop this weekend, click here.

If you would like help being more influential in business, so you can attract more clients, I offer a free 30-minute strategy session, to help you gain clarity on how to grow your business. 

You can book a 30-min clarity session with me here

(This is first-time sessions only and I don’t give you a sales pitch, only guidance and support).

 

Remember, the world is waiting for your brilliance!

Kat.

 

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3 Things You Need To Know To Stop Being Stuck In Your Business

Are you feeling stuck in your business?

Do you find you’re not moving forward in terms of your growth, revenue or profit?

Perhaps you’re struggling to get more clients.

Or you find yourself procrastinating on those things you’re meant to be doing.

Maybe you’re doing what I call ‘building bridges’…

this is where we start doing something, it gets too hard, so we stop and then start working on something else?

Have you started writing a book, blog, creating a podcast or social media schedule, but hit roadblocks and not finish the tasks you started?

This week, I’ve been working with my client Hilary on her business, in a marathon strategy coaching session of 16 hours over 2.5 days.

We locked ourselves away in a boardroom with no distractions, put the blinkers on and got stuck in and progressing in her business.

We did loads of visioning, planning, strategising, and getting clarity on her identity, goals, ideal week, brand, systems, and marketing.

We got SO MUCH done. In her words “We moved mountains”.

This is the power of focus and having expert eyes on your business to get clarity and direction can lead to transformation and breakthroughs SUPER fast.

It was incredibly powerful, and I’m so looking forward to offering more of these VIP 1-on-1 sessions with more people.

It made me realise… the things she didn’t know clearly – the things that were keeping her stuck are the 3 things that most entrepreneurs need to know.

Here are the 3 things that most entrepreneurs need to know, to become move forward in their business:

1) Know Your Identity

The first key is you need to know your identity.

You may think, ‘But Kat, I know who I am!’

I know you probably have worked on yourself and have a pretty good awareness about who you are.

But you can be in business for many years and still not have crystal clarity on your identity.  This is what was happening with Hilary.

The reason she came to see me and booked out a solid period of time is that she had been running different Facebook groups and Facebook pages. She had a number of different websites, created different kinds of freebies including e-books.

She had so much going on that she felt confused and lacking clarity. What we isolated is that she wasn’t clear on her identity.

She was trying to position herself alongside her partner’s business and she is also a mum. She is a great partner, mother and friend, but she hadn’t found her business persona.

After spending some quality time together, we discovered she had promoted herself with a corporate, professional look, but her personality is all about fun! She was actually sending mixed messages out to the market place.

Knowing your identity and where you fit in the marketplace is essential for your brand positioning. Your identity includes your branding, colours and tonality.

Not knowing your marketplace positioning and identity can leave you chasing in many different directions.

You have to know who your ideal clients are so that you can speak directly to them. Who is your ideal target market? What is your micro-niche? Who do you want to be known as?

When you have specified these things, you then put out content and create videos that target your ideal client.

A lot of business owners are very self-aware. They’ve done a lot of personal development and work on themselves. But they have not done the same development to discover their business identity.

I am very targeted and specific in reaching my target market. I speak primarily on the topic of influence in business.

Under the umbrella of influence, I speak on topics that include sales, marketing, copywriting + content creation, presenting and mindset.

If your business is having an identity crisis (or just needs a refresh) and does not have a clear identity that you are sending out to the marketplace, then your first step to getting unstuck is to determine your business identity.

2) Know Your Values

Knowing your values is incredibly important.

You most likely have done work on these in the past, but have you refreshed them recently? Have you sat down and asked yourself, ‘What is most important to me?’

Our values change over time. What you saw as a top value 5 years ago, may not be your top value or priority now.  For example:  If you are a first-time mum now, then you weren’t a mum 5 years ago.

Therefore, the values that you hold now being a mother are different. Prior to having a child, you may have valued successful corporate achievement, but now you are a new mum, you’ve got a new value that takes precedent over the old value.

Another example is:  5 years ago you may have been focussed on fun and partying. Naturally, as humans, we evolve. You may have had a values shift and now you prioritise your health and diet over fun and partying.

Ask yourself the question like:

‘What is most important to me in life?’

The write a list. It could include things like health, spirituality, faith, exercise, love, connection, achievement, creativity, freedom, adventure etc.

Then rank your list in the order of importance to you.

One of my values is freedom. I have freedom because I don’t have a job, I’m not tied down or committed to anything except what I choose to prioritise. The value of freedom is outworked in my lifestyle, in my diary, in my calendar and in my home.

How much time do you spend on the things you value in the top 5 of your values list?

If you only spend a little bit of time, then perhaps your value for that element is lower than you thought.

Another value that I hold is the value of achievement. If you’ve got certificates and accolades, then maybe achievements and successes are highly valued by you.

Getting clear your values can be a game-changer.

This week with my client, we got out large pieces of paper and we got creative. We started strategising and writing out her vision and values.

One of her primary values was fun and bringing happiness.  We spent time working on how to make her business give her more of her highest values. This way I know that she’ll follow-through.

3) Know Your Strategy

 

Knowing your strategy is key to being successful in business.

You’ve got to have a strategy because otherwise, you’re going to be caught up in distractions and what I call, ‘the shiny object syndrome’.

Defining your strategy helps you be intentional.

You need an overarching strategy for what you’re doing in your business this quarter. Then this overarching strategy is broken down into milestones and clear action steps that you can take.

Using your discipline and willpower helps you overcome shiny distractions. Using a clear strategy helps you remain focussed and intentional.

If you and I were to set a strategy for March, I would ask you, ‘What are your three action steps for this week?’ ‘What are your action steps for tomorrow?’

Having a strategy is like utilising a roadmap. You have your steps clearly defined and know exactly where you are going.

For Hilary, we spent time building a month-by-month strategy for this year. Now she knows precisely the action steps she needs to obtain her goals.

You do the same strategy steps to determine your lead generation strategy, your marketing strategy and your sales process strategy.

Every part of your business needs a strategy. Clearly defined strategies help clear your brain, opening space in your brain to be creative and solution-focused.

Do you need more personalised help getting unstuck in your business?

I’ve opened up some space in my calendar to talk to those of you who need help to get unstuck in their business.

Want help with your biggest business challenge? Like some fresh clarity and direction?

I’d like to invite you to book a free, strategy call with me. Business is too hard to do alone! I’ll help you get moving again.

You can book your free 30-minute strategy session here*

* First-time sessions only

Chat soon,
Kat

P.S. Spaces are limited so grab yours now before they fill up!

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Need to Attract New Clients Fast? 3 Things You Can Do Today!

A lot of people say to me, ‘I need new clients and I need them quickly, I’m desperate.’ If that’s you, I have 3 really powerful strategies to attract new clients, that you can implement straight away.

There are many long-term strategies we can employ to attract new clients. An example is creating a workshop, creating a webinar, or creating a whole marketing funnel with emails and a nurture sequence.

However, these strategies take time.

If you need clients fast and time is of the essence, then these 3 tips are for you.

But remember; The power lies in doing them! Some of these take courage to do and some mean stepping out of your comfort zone to do them, but they are worth the effort.

So here are the 3 things you can do to get clients fast:

1. Private Message a One-on-One Free Offer

Write a list all of your contacts on Facebook and Instagram, and identify who would be ideal clients and potential prospects.

Message each ideal client an offer of a free one-on-one strategy or discovery session with you.

Use clearly defined questions for that conversation to find out your potential client’s problems, current challenges, goals and desires. Offer a 30 or 45-minute session with you, to get to know what challenges you can help them overcome.

You might want to add a ‘there’s zero sales pitch’ at this point also, so people don’t feel like they’re being sold something right away. I have a template that you can use for this. Just email me to request it.

My template states: ‘Hi… I hope you’re doing well. I thought of you because I know that you have an interest in …’ If you are approaching a nutritionist, you might say, ‘I know that you value your health…’ Then you would say, ‘I’m offering support and help for your biggest challenge.’

At this point you would add some credibility for example: ‘I’m a qualified coach and I specialise in …’ You would then continue, ‘I’m opening up spaces for 5 people for 45 minutes, free of charge next week.’

Then add in some scarcity, so you need to include an expiry date or make it a limited offer.

In the book ‘Influence’ by Robert Cialdini, he shares that scarcity is one of the key pillars of influence.

Then include your calendar link for them to book straight in, such as Calendly.com.

There are a few do’s and don’ts to follow for this strategy:

  • Do value yourself and position this opportunity as valuable.
  • Don’t come across as apologetic. Your time is precious and you need to position your time as being valuable.
  • Ensure you only send messages to potential ideal clients.
  • Add some scarcity and urgency by making sure there is a clear cut-off point for your offer.

2. Post an Offer on Your Facebook Page

I find most people don’t make offers as much as they should as they are scared. They don’t want to use social media as a sales tool. But you should be making offers on your business social media platforms!

No doubt you are giving people lots of value on your social media pages, but when was the last time that you told people on your business pages exactly what you do and what your paid program is about?

Tell those on your business page exactly what you do and make them an offer! Make a 2-minute video detailing exactly what you do and how you help people. You can even do a flash sale or offer a reduced rate, but give it scarcity and make sure you put an end date on your offer. Back yourself and make an offer!

Remember, we’re talking short-term strategies to gain clients today. The long-term strategies are things like webinars, workshops and creating a sales funnel.

3. Contact Potential Ideal Clients on the Phone

Most people do not want to do this and don’t like speaking on the phone. There is an element of facing fear and rejection when making calls to prospective clients. We also don’t want to bother people. However, hearing a ‘no’ is part of the process. It’s one step closer to someone who says ‘yes’.

To do this, write a list of your potential ideal clients. Have a script pre-written and stick to your script. Make them an offer of a complimentary strategy session or another offer you feel is appropriate.

You’re not saying you want to hold the session today; you are offering to book them in for a future strategy session.

You could say, ‘I’ve been looking at my calendar and I was thinking of you. I was wondering if you would be interested in having a one-on-one discovery session with me? I believe I can help you with your challenges…’

In this call you’re ringing to give, you’re not ringing to take from them. You’re ringing to give them a great offer! And all you are asking them to do is take up your offer for a free one-on-one session at a later date. Then text your calendar link.

And if you’re not a match and they don’t need your services, then you are one step closer to finding your ideal client! A ‘no’ is just one step closer to your ‘yes’!

Click here to email me to request my script for private messaging potential clients.

Remember, the world is waiting for your brilliance!

Kat

P.S. Want an effective content creation game plan, so you can start attracting more paid clients FAST?

? Check out our new upcoming workshop…

CREATE CONTENT THAT CONNECTS

A 2-day live ‘get it done’ workshop in Sydney

Get Your Entire Client-Attracting Content 6 Month Game Plan DONE… in one weekend!

Learn More About The ‘Create Content That Connects’ Workshop

 

 

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How to Identify Your Next Level of Entrepreneurial Courage

Courage is an important ingredient we need to have if we want to succeed and excel in business.

Courage is not about not feeling fear. Courage is facing our fears head-on and charging ahead despite the fear.

Being in business requires courage. We get pushed out of our comfort zone. We’ve no doubt already taken bold action and have been courageous. But we can sometimes settle and become complacent once we’ve overcome some hardships.

Today I want to challenge you to take a look at the next level of entrepreneurial courage that you need to take, in order to get to your next level in business.

Sometimes we avoid taking action because we think something is scary and looks almost impossible. But if we break things down into sizeable chunks, we can achieve whatever we want!

During my time working with entrepreneurs, I have identified seven stages of courage that entrepreneurs go through on their business-building journey.

This will help you determine where you are along your journey and what your next courage step is.

Stage Number 1 – Courage to Commit to your Goals

Stage Number One is having the courage to commit to your goals. When you set out a business plan, you need to set goals and have a vision. You need to know why you’re doing what you’re doing and exactly what you want to achieve by your actions.

It takes courage to share your goals with others because then you are really putting yourself out there to potentially be judged! This is a scary thought! Sharing your goals with others requires courage.

Stage Number 2 – Courage to Specify a Niche

Stage Number Two is having the courage to develop a niche. It takes courage to say, ‘I’m going to work with this group of people’ and potentially leave another sector of people out.

Feeling the fear and doing it anyway is important when singling out your niche or micro-niche and sticking to it!

Marketing to your niche doesn’t mean you leave all people out, it means you are targeting primarily your ideal client. You are speaking directly to your niche targeted client. Take the courage to be a subject matter expert for your niche market.

Marketing is about attracting and repelling. Don’t be scared to repel people, as those you repel will not be your ideal client. Your ideal client will be attracted to you. Take the risk to micro-niche!

Stage Number 3 – Courage to Write Your Truth

Writing your truth is a big step in the courage stages. Writing your truth includes putting out a website, finding your buyers or clients on social media, writing your social media posts and writing blogs.

It takes courage to become visible. People will see you. People might judge you. And it’s a risk we all need to take. People procrastinate and create excuses like, ‘I’m not good at technology’ or ‘I’m not a good writer.’

It takes emotion to write. It takes courage to write your truth. Be courageous! The payoff is worth it!

Stage Number 4 – Courage to Go to Your Next Level

So you’ve done your website and blogs, but now it’s time to step up further. If you have become comfortable with writing your truth, now you need to go to the next level and speak your truth on a wider scale.

If you’ve not gotten in front of a camera, then you need to take the next step and get in front of a camera!

If you’re already comfortable in front of a camera, then your next stage of courage is to host a webinar or get out and do a live event, like running a free workshop. There is always a next level of courage awaiting you that you can attain. 

Stage Number 5 – Courage to Include a Call To Action

Believe it or not, including a call to action within your material takes courage. Inviting people to opt-in to a freebie requires courage. Adding a call to action on your video or a link to opt-in takes great courage!

Adding a call to action is like putting your hand out to help someone. It is your offer to nurture and provide value for your future clients. There is a possibility that someone won’t take your offer, but you have at least taken the courage to offer!

Stage Number 6 – Courage to Ask for Payment

Believing you are worth your time and believing someone should pay you for your time takes big courage! It means truly believing you and your time are valuable enough to have someone pay you for them. 

You may have been posting live videos or providing free downloads for potential clients. You’ve been giving your future clients value. It’s now time to bring your client further on the journey with you by asking them to pay you for your time and insight.

Remember people are not just paying you for your one-hour of time, they are also paying for your years of experience, education and training, that have led you to where you are now.

It has cost you to gain your knowledge. It is fair and right for you to ask people to invest in what you have already invested in – your education, experience and knowledge!

Stage Number 7 – Courage to Be Consistent

You’ve achieved all the above stages and you now have a fantastic client base. You’re booked well into the future and you have excellent cash flow. This is fantastic and you deserve your hard work to be rewarded.

This is the time where complacency can kick in. Summoning your courage to be consistent is vital in this season. It takes courage to keep being consistent, courage to continually show up and provide value for your clients. It’s about honouring your client and also honouring yourself.

 

Kat

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