A lot of people say to me, ‘I need new clients and I need them quickly, I’m desperate.’ If that’s you, I have 3 really powerful strategies to attract new clients, that you can implement straight away.
There are many long-term strategies we can employ to attract new clients. An example is creating a workshop, creating a webinar, or creating a whole marketing funnel with emails and a nurture sequence.
However, these strategies take time.
If you need clients fast and time is of the essence, then these 3 tips are for you.
But remember; The power lies in doing them! Some of these take courage to do and some mean stepping out of your comfort zone to do them, but they are worth the effort.
So here are the 3 things you can do to get clients fast:
1. Private Message a One-on-One Free Offer
Write a list all of your contacts on Facebook and Instagram, and identify who would be ideal clients and potential prospects.
Message each ideal client an offer of a free one-on-one strategy or discovery session with you.
Use clearly defined questions for that conversation to find out your potential client’s problems, current challenges, goals and desires. Offer a 30 or 45-minute session with you, to get to know what challenges you can help them overcome.
You might want to add a ‘there’s zero sales pitch’ at this point also, so people don’t feel like they’re being sold something right away. I have a template that you can use for this. Just email me to request it.
My template states: ‘Hi… I hope you’re doing well. I thought of you because I know that you have an interest in …’ If you are approaching a nutritionist, you might say, ‘I know that you value your health…’ Then you would say, ‘I’m offering support and help for your biggest challenge.’
At this point you would add some credibility for example: ‘I’m a qualified coach and I specialise in …’ You would then continue, ‘I’m opening up spaces for 5 people for 45 minutes, free of charge next week.’
Then add in some scarcity, so you need to include an expiry date or make it a limited offer.
In the book ‘Influence’ by Robert Cialdini, he shares that scarcity is one of the key pillars of influence.
Then include your calendar link for them to book straight in, such as Calendly.com.
There are a few do’s and don’ts to follow for this strategy:
- Do value yourself and position this opportunity as valuable.
- Don’t come across as apologetic. Your time is precious and you need to position your time as being valuable.
- Ensure you only send messages to potential ideal clients.
- Add some scarcity and urgency by making sure there is a clear cut-off point for your offer.
2. Post an Offer on Your Facebook Page
I find most people don’t make offers as much as they should as they are scared. They don’t want to use social media as a sales tool. But you should be making offers on your business social media platforms!
No doubt you are giving people lots of value on your social media pages, but when was the last time that you told people on your business pages exactly what you do and what your paid program is about?
Tell those on your business page exactly what you do and make them an offer! Make a 2-minute video detailing exactly what you do and how you help people. You can even do a flash sale or offer a reduced rate, but give it scarcity and make sure you put an end date on your offer. Back yourself and make an offer!
Remember, we’re talking short-term strategies to gain clients today. The long-term strategies are things like webinars, workshops and creating a sales funnel.
3. Contact Potential Ideal Clients on the Phone
Most people do not want to do this and don’t like speaking on the phone. There is an element of facing fear and rejection when making calls to prospective clients. We also don’t want to bother people. However, hearing a ‘no’ is part of the process. It’s one step closer to someone who says ‘yes’.
To do this, write a list of your potential ideal clients. Have a script pre-written and stick to your script. Make them an offer of a complimentary strategy session or another offer you feel is appropriate.
You’re not saying you want to hold the session today; you are offering to book them in for a future strategy session.
You could say, ‘I’ve been looking at my calendar and I was thinking of you. I was wondering if you would be interested in having a one-on-one discovery session with me? I believe I can help you with your challenges…’
In this call you’re ringing to give, you’re not ringing to take from them. You’re ringing to give them a great offer! And all you are asking them to do is take up your offer for a free one-on-one session at a later date. Then text your calendar link.
And if you’re not a match and they don’t need your services, then you are one step closer to finding your ideal client! A ‘no’ is just one step closer to your ‘yes’!
Remember, the world is waiting for your brilliance!
P.S. Want an effective content creation game plan, so you can start attracting more paid clients FAST?
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