Kat Millar

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3 Little-Known Things That Kill Your Presentations Every Time When You Ignore Them

There are 3 little-known things that people do in their presentations that hinder their success. Many people have no idea that these are mistakes they are making when they’re presenting.

Whether you’re presenting on Facebook lives, Insta lives or stories, webinars, workshops, or if you’re presenting 1:1 to your clients, you may be doing some of these things without realising.

The reason I’m so passionate about this is that I love supporting people to step up as a leader and position themselves as someone valuable and worthy of being listened to.

Presenting to groups has been the #1 thing that has grown my business, even though I used to be so scared of it.

It has enabled me to create a life of fulfilment and freedom, have a voice, fast-track my business success and help more people, which has all been possible by leveraging the power of events.

Before I started presenting, I was only working with people one-to-one.

I LOVED doing one-to-one work with people, it was my comfort zone. I’m an introvert and didn’t like being the focus of attention and didn’t want to present in front of groups of people. I didn’t want to be the one up the front with everyone looking at them.

But I remember a moment in time where I was at a big convention called Filex, sitting in the crowd listening to the speaker.

And I suddenly it hit me – and I had one of those ‘penny-drop’ moments that surprised me.

I thought “It’s going to take me waaaaay too long to build the business I want to build one by one! I’m never going to have the impact that I want to have. I want to be a presenter. I want to be the one on stage!”

I remember thinking “I HAVE to get over this fear of speaking to group. I HAVE to learn to present”.

At the time I was working as a fitness and health coach, only doing one-on-one coaching sessions. My first step to learning to present was to run a small group program at Les Mills called ‘Look Better Naked.’ It was a program for 6 women for 6 weeks.

Les Mills has high standards with qualifying people to deliver their programs and I remember the guy who was assessing me told me I was too quiet and needed to be more outgoing and loud. He said that I needed to ‘fake’ confidence until I felt it.

So I just had to step up.

Eventually, I started running bootcamps and then I started doing 1:many presentations, running seminars at my gym.

I didn’t realise back then the things I was doing wrong, but over time I have learned what NOT to do as a presenter, by doing these things myself.

 

1 – Winging It Without A Structure

The problem that most people have when it comes to creating a presentation, is that they don’t have a proper presentation structure. They wing it without structure.

That’s what I was doing. I was literally showing up and teaching everything that I knew, instead of actually organising my knowledge correctly.

There’s a formula for presenting correctly – in a way where people can receive the information you are giving them. There’s a formula to engage people and maintain people’s attention. I didn’t know any of that.

So, the first thing that people get wrong that kills your presentation is they think they can just show up and ‘flow’ and speak intuitively. They think they can just show up and talk, with no plan or structure.

If we don’t organise our knowledge in a way that someone wants to receive it, we’re actually doing our audience a disservice. I’ve seen this happen so many times where people just think they can speak from the heart, without having planned their presentation.

When you have a formula and structure, you can still flow naturally and be intuitive and speak from your heart. Having a structure doesn’t stop you from being spontaneous, it can actually help it.

If you think about professionals and successful people, how do they become professionals? They practice, practice and practice!

The Netflix documentary ‘The Last Dance’ about Michael Jordan shows this perfectly. It is incredible the amount of practice thatMichael Jordan put in and he was the best in the world.

I was reading that when he was filming the movie Space Jam, they would film for weeks or months on end doing 12-hour days. He would then go straight to training and practice for 5 hours every single day.

When we do a presentation and we are winging it and speaking from the heart, we are doing our audience a disservice. We are not valuing them enough to plan and craft our presentation or use psychology or the power of influence to help people to take action.

Remember every single presentation is designed for someone to take action. It’s not designed for it to just be interesting. You want to inspire someone to take action and that requires crafting your presentation.

Presenting is a profession because it requires crafting and tweaking your words. The higher the stakes, the more you practice. People who do TED talks practice for months beforehand.

2 – Focusing On Yourself And Not On Your Audience

The second thing that kills someone’s presentation is focusing on themselves and not on their audience. This happens all the time because public speaking is so many people’s biggest fear.

It’s the Number 1 fear people have.  People are really self- conscious, and they’re thinking about themselves and what the audience is thinking of them. You can train yourself to overcome this, so when you’re presenting, you’re thinking about your audience.

I spoke at a woman’s event last Sunday and when I was rehearsing for it I brought up pictures of women on Google images on my 2 screens, so when I practised, I was looking at people’s actual faces.

It was a great way to practice for a live event. I don’t put Zoom on gallery view as it’s very distracting. If I have it on gallery view, I look down at the gallery, and then my eyes are not looking at the lens. So I turn off gallery view and only look at the lens so I am then connecting straight to you.

So there’s a difference on video when you’re presenting, then when you are doing a presentation to a live audience. Because it’s been a couple of months since I did a live event, I visualised that live presentation with people in the room together night after night before I went to sleep.

I visualise what I want every night before I go to sleep. I visualise myself helping thousands of people at once.

This is why people will organise their knowledge and put it into a book, or a TED talk. They organise their knowledge so they can help multiple people all at one time.

And so, when I showed up on Sunday, because I had practised and visualised the event, it felt completely normal and there was no need for my brain to throw out fear.

This way I could be really present with the audience and focus on communicating my message as well as I possibly could.

It’s so important that we’re not self-conscious and thinking about how we look and sound, but instead being present and focusing on sharing our message in the best possible way to serve our audience.

Presenting is not always easy, and it takes learning the craft. But it’s worth it because if you get one valuable presentation, it’s an asset and it’s a legacy item. You can use it over and over again.

If you want to fast-track your business, I believe the most logical thing to do is to present to multiple people at one time.

But you’ve got to get over any blocks or fear of presenting so you can fully connect with your audience.

3 – Under-Sharing or Over-Sharing 

Under-Sharing

Under-sharing is being stingy and holding back from giving.

We HAVE to always provide great value, whether they’re getting free content or not. That is super important.

If you think about all the years and all the amount of study and research you’ve done, you won’t be able to put that all into one presentation or even into a week’s worth of content.

We’ve got to make sure that we’re generous and giving really genuine value.

We can’t just give fluffy stuff. We’ve got to give content that has substance and real-life application.

Over-Sharing

On the flip-side is over-sharing. I used to do this all the time. When I ran an all-day event, I would give so much away.

Because I wanted to give so much value, I ended up giving away too much value. This actually ended up doing a disservice to people.

You want your presentations to give value, but you don’t want to over-deliver. You want people to leave hungry for more. You need to be able to spark curiosity and help people see that you can solve the problem they hold.

There’s a sweet spot in the middle of being generous and not giving everything you have away, all at once.

Be like Goldilocks – share just the right amount. (remember the story? “Ahhh, this porridge is just right!”).

A lot of people ask me how do I know the difference of what content to share or not share. Like, how do you know what content should go into your free Facebook Live, webinar or workshop?

Many times, it’s very case-by-case, figuring out what should be shared and what shouldn’t be shared.

There’s an art and a science to it and requires crafting and mapping it out.

If you think of a client journey – there are people that don’t know you, so the content that you share with them is going to be different to people who come to your workshops, or who consistently show up on your Facebook Lives, for example.

Everyone’s in a different stage on the journey. And that’s why it’s so individual, there’s really not just one rule. It depends on multiple factors.

I’ll be unpacking these factors and so much more this coming Saturday at my free event ‘How To Get Clients With Online Events’.

It’s happening THIS Saturday 24th October.

I will be sharing the formula I’ve learned from the last 13+ years of doing live and online events to help you get clients from events.

I’ve used this formula to build my business into a 6-figure coaching business. It’s my best strategy for attracting new clients.

You can register here

See you online soon!

Kat

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5 Ingredients Of A Successful Presentation

Have you ever wondered what it takes to put together a successful presentation?

A presentation could be anything from a Facebook Live, a webinar, a workshop or even a video.

Over the last 10+ years, I’ve run over 200 events, both live, in-person and online, and I’ve discovered that when it comes to creating successful presentations, there are a few fundamental things that every single presentation should have.

In this video and blog, I share five main ingredients that make up a presentation that not only ensures your audience learns what you have to share….

But it also guarantees that they are engaged, maintain attention, and take ACTION on your content. ?

1 – Appeal To Every Type Of Learner

The first thing you do when is appeal to every type of learner. There are many ways that people learn and different ways that people process information.

The most important thing to keep in mind is that everybody who shows up and listens to your presentation learns in a different way.

There are four overarching core strategies, which are really four learning styles. And a lot of people just teach in their own learning style, instead of actually covering all four of these learning styles.

Learning Style 1 – People Learn Based On Their Personal Values

There are people out there that like to learn based on their personal values. So they really want to learn what’s important to them and what’s aligned to their highest values.

I call them the ‘why’ learner. They need to know why. Why am I learning this? And they need to know that very fast. If we don’t appeal to what’s important to them, they’re just going to switch off really fast. So we need to be able to start talking about the benefits and why very quickly for these types of learners.

Learning Style 2 – Use Statistics, Research, Evidence, Data And Facts

People learn differently. There are some that need to know the origin of things, proof evidence, data and facts. All of these are very left-brain types of information.

These types of learners are people who want you to have evidence to back up what you’re saying. They like to hear numbers, have data and they like analyse it. They like to know how things work and the proof to back it up.

Learning Style 3 – Describe How Things Work

The third way that people like to learn is to understand how things actually work. What are the mechanics? How do I actually put it into action? They want to be told so they can understand the benefits and reasons it aligns to their values.

We need to have a structure in our presentations that takes people through a process. We cannot just throw random information at people, it’s got to be organised. The most successful people have organised knowledge.

If you are teaching someone how to cook a beautiful cake, you have organised your knowledge around the recipe for this cake. You have the ingredients in order and then you give the method.

These learners learn best when you’ve really organised your information and structured it in a way that makes sense.

Learning Style 4 – Getting The Information, Tweaking It and Breaking It Down

Were you one of those kids that liked to take things apart and see if you could put it back together? This learning style is really lateral. These people are creative and think outside of the box.

They want to get information, break it down, refine it and tweak it. They are taking information and evolving it.

If you have people in your presentation that have this learning style, then you want to make sure that you’re enabling them to think about what is you know and then also think outside the box.

Remember to speak the way people talk and this will be a real game-changer for you in your presentations.

2 –  Move Your Audience

Secondly, you need to be able to move your audience. Moving your audience is not about telling them what to do.

Just telling your audience step one, step two, step three etc doesn’t move them. We move people by tapping into their values, moving them emotionally, using stories, moving them down a process of inspiration and influence to actually take action.

You move people by understanding the pain they’re in and their existing problems by getting to know them. By getting clear on who your ideal clients are by building relationships with them through conversations, messages, surveys and free sessions.

A presentation is not just for someone to get more information. That’s not it. If you just deliver a presentation that gives people information, then they could have just googled it.

A presentation that moves you for example is a TED talk. They have empowering, motivational and inspiring speakers. These speakers are not just giving you facts or information, they’re moving you emotionally.

Deep down in specific parts of our brain, there’s a little child inside of us that just loves to hear stories. If those stories are structured in a way that we get value from a content perspective but we also enjoy the story itself, that is actually what keeps engagement.

The reason story telling is so effective is because when you tell a story to somebody and you clearly describe the characters in the story, as in you bring those characters to life inside that person’s imagination, our brain can’t help but produce small doses of Oxytocin.

Oxytocin is a bonding chemical. So if Oxytocin allows us to bond with things, then if I’m telling stories in my presentation and you’re releasing small amounts of Oxytocin, then the good news is you are bonding to what I am saying. And that means you’re paying close attention to what is being said.

One of the best ways you move people emotionally is through being vulnerable and showing your struggles and humility, and how you overcame your struggles.

You want to show people how you’ve gone from a vulnerable place of not knowing what to do, to a place of victory.  It’s showing people that you were in a hard place, but you’ve been able to get out that inspires people.

3 – Provide Value

The next essential ingredient of a successful presentation is to provide value.

So, what exactly is value? Value is something that helps someone improve their life.

If someone is speaking about your highest values, then you’re going to give them your attention and enjoy what they’re saying.

If someone is not speaking about something that you value, then you will not give them your attention.

You tap into people’s values by talking about the things that they are most interested in, not just random information. Value is only valuable if you understand the problem that precedes it.

If you’re selling the most incredible recipe for the most amazing cake, and you’re trying to sell it to someone who’s gluten and dairy-free, but your recipe has flour and butter in it, then it’s not going to be of value to the gluten and dairy-free person.

I know it sounds overly simple. But if you think about this analogy, the value you give is only valuable if it solves a problem for someone. So we’ve got to know our audience.

I would never give a presentation unless I knew my audience. What are their biggest pain points?  A lot of people just show up and present and don’t take the time to work out if what they are speaking on applies to a specific person with a specific problem.

Your presentation will only be a successful presentation if you are giving value, based on your audience’s highest values. If someone comes along and they give you content that’s way down on your priority list, then you’ve got all these priorities above it.

Value is all about helping people solve their highest priorities. And we do that by understanding our audience.

Whenever I give a live presentation, or if I give a keynote talk, I always survey the people I will be talking to. This is so I can understand what they are struggling with.

I get to know their biggest pain points, their desires and dreams. This way I can structure my content and give them the value they need.

4 – Use A Combination of Left And Right Brain Hemispheres

Our brains have left and right hemispheres, and we need to tap into these when we do a presentation.

The left brain is more logical and analytical and uses processes and sequences. Our right brain is creative and emotional. It uses symbolism, shapes, colours, feelings and emotions.

I learned from Brian Tracy, who is a great public speaker, about a concept called the windscreen wiper technique which uses the left side of the brain, then the right side of the brain when giving presentations.

A typical left-brained job is an IT specialist or an accountant dealing with numbers.  A typical right-brained job is a writer, artist, singer painter or someone who thinks outside the box.

An audience is usually 50/50 – half are left-brained and half are predominantly right-brained. When we use the wiper and the left brain, right brain technique, we help our audience understand the concepts we are talking about in a way they will understand.

An example of this is if you’re jumping on a Facebook Live, you have to ask yourself, how can you include in your presentation a combination of story and emotion, but back them up with logic, facts and statistics.

It’s important to build out the side that you don’t naturally fit into. If you’re more of a logical person who has spent 40 hours that week in logical, analytical tasks, then you might think about how you can add in emotion and visuals to your presentation.

Think about how you can use visuals, diagrams and how you can use your hands to create visual representations when you are presenting.

If you’re using PowerPoints, you definitely want to use diagrams, visuals, analogies that bring things to life through story and metaphors.

In this blog, I’m using the metaphor of the recipe of the cake throughout this presentation. So I’m going back and forth from the logical by giving you the steps in order, but also weaving in this story and an analogy and metaphor of a cake recipe.

5-  Break Down Advanced Concepts Into Frameworks & Simple Language

If you want to be successful when you present, you want to hone the ability to take really tough, complex, hard things, and teach them in a really simple way that people understand.

Helping your audience to understand your ideas using frameworks helps your content stick & be easier to understand and action. ? This takes crafting. 

I remember hearing a story where a guy asked someone to speak at their summit. He asked the guy how long would it take for him to prepare.

The guy replied, “Well,  that depends how long you want me to speak for. If you want me to speak for five minutes, then I’ll need probably a week to prepare. If you want me to speak for 10 minutes, I’ll only need a few days to prepare. If you want me to speak for half an hour, I probably will need a day to prepare.”

This goes against logic, right? We think the longer the presentation, the more time we need to prepare, but it’s actually the opposite. In order to condense information into smaller parts and make it really simple to understand, it takes more time.

It’s one of the hardest things to do. Anyone can just show up and regurgitate a whole lot of information. But to strip it down and teach it in simple concepts, takes time.

To do this you need to know your subject really well. An old mentor of mine spoke to me about using spots as a concept. She talked about the concept of sharing in spots, which is breaking down complex information into something that is more simple to understand.

An example of this is if you’re a health coach, and you wanted to do a  presentation on three ways to improve your sleep.  You wouldn’t just do the simple things that people know, like turn off your electronic gadgets half an hour before you sleep.

You would want to speak on something more complex, like understanding why your system is disrupted when there is electric magnetic fields in your bedroom. You want to inspire people to actually turn the electronics off before bed.

So it’s not a case of just telling people what to do. It’s actually taking some kind of complex piece of content and making it really simple to understand, that actually inspires someone to take action.

Whether you’re doing a Facebook Live, a webinar or workshop, or speaking on someone else’s podcast or group, remember the purpose of any presentation is to get people to take action.

If you’d like to learn how to create an event that inspires incredible action from your participants, I’d like to invite you to my upcoming FREE live workshop “How to Get Clients With Online Events” 

I’ll be revealing my step-by-step method to using events to educate, engage and inspire people to take action, so you can grow your business and help more people. 

You’ll learn how to: 

* Use FREE events to reach your financial goals & a lifestyle of freedom

* Grow your business by helping more people using my proven formula

* Build trust and connection fast, even if you struggle with nerves …

* Create engaging and profitable presentations

* Position yourself as an expert in your niche 

* Consistently sell out your programs 

You can learn more about the event or claim your complimentary ticket here

See you soon!

Kat

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The #1 Thing That Helps You To Consistently Attract Ideal Clients, In As Little As 1 Hour

Last week in my blog and video, I shared 3 things that prevent people from attracting clients on social media.

If you haven’t seen it yet, you can check it out here

Following on from that, this week I share the ONE main thing that exploded my business, which removes all 3 of these problems.

For the last 13 years I’ve been using this strategy, and it’s the one thing that helps me attract clients, be able to hold their attention and inspire them to take action.

To recap, here are the 3 things that prevent people from attracting clients on social media:

1 – Not Knowing How To Attract People

One of the main reasons people struggle to get clients is not knowing how to ATTRACT people.

Being able to attract people is crucial for growing your business consistently.

The brutal reality is that if you don’t effective attraction skills, you’re probably not going to stay in business very long.

The good news is, like any skill, the skill of being able to ATTRACT clients can be learned.

2 – Not Being Able To Hold People’s Attention

The second reason is not being able to hold their attention. They may get people to like a post, but they can’t hold the attention of people.

People move on fast if you don’t keep their attention. Attention is everything.

Social media is a great way to build connections and relationships, but it’s not a great place to keep people’s attention. It’s a noisy place with lots of distractions. 

There is so much information you need to share to build connection and trust, but most people have a low attention span.

3 – Not Being Able To Inspire People To Take Action

The third reason people struggle to get clients is that they’re not sure how to inspire someone to take action.

This is where a lot of people fall down relying on social media to get clients.

A lot of people think that if they put up content posts with tips on Facebook and Instagram that they will get clients.

But it doesn’t often work that way. You also need to be able to inspire people to take action.

This is why I recommend running events. It’s the best way to get and maintain someone’s attention.

Running Events – The Number 1 Thing That Attracts Ideal Clients Consistently

Running events is like purchasing a ticket to a concert. People turn up and give you their attention for a long period of time, and that’s not possible with social media.

The fastest way to hold someone’s attention for the amount of time needed to build trust and rapport is by running an event.

It could be a free event like a webinar or workshop, online or in person. There’s no way to hold someone’s attention for long on social media or even by reading your blog that compares with running an event.

This is why big companies do live presentations. Like Steve Jobs did with the iPhone. Apple have billions of dollars and they could have marketed in other ways, but they chose to present their new product at a live event.

Learning to present so you can run events is directly related to how successful you’ll be in your business.

Presenting is a learned skill. If you’re not willing to learn the skill, you’ll most likely struggle to stay in business for long.

The problem is a lot of people are scared to learn it because of fear. Fear of rejection, fear of failure, fear of people not showing up,  the fear of looking stupid, not having enough content and not being good enough.

For many years, I’ve encouraged people to run events and I sometime get resistance because of these fears.

If you were with me 14 years ago, you would have found yourself in a studio in a Les Mills gym in New Zealand where I was running a small seminar.

I was training for a bodybuilding competition at the time and learning a whole lot about muscle gain, supplements and protein.

So I went to my gym manager and asked if I can run an event and if she would help me market it.

I was so nervous and scared. I didn’t really know what I was doing. I didn’t know that I needed to structure the event,  how market it correctly, I didn’t really know anything!

I think back about it now and it wasn’t great… but this event positioned me as being different in the gym, because the other personal trainers weren’t doing it.

When you position yourself as a person that’s willing to overcome the fear of presenting, you put yourself ahead of others.

At the moment you don’t have to book a venue or organise food or any of that because we have this awesome technology like Zoom that you can use to run online events.

Running events is so much more powerful than doing Facebook Live videos

On a Facebook Live, there’s no buying behaviour happening. It’s entertaining and educational, but people aren’t looking to buy. There’s different psychology when people register for an event.

You don’t have to be a polished presenter. You can start with a 60-minute webinar – they are very doable. I started from scratch and learned from making mistakes and using trial and error…

When I came to Sydney, I started running little monthly meetup groups in my local library. About 20 people would show up every month. Some of them would go on to become clients and some of them would just keep coming month-to-month and they enjoyed the community.

Events have been the #1 thing that has helped me get booked solid with ideal clients.

One day I was sitting in an event listening to Benjamin J Harvey speak. I remember realising that my events were educating people, but I didn’t have a proper structure or formula. I was just downloading content to people.

I didn’t know how to use frames, the right content, language, or how to effectively influence people and keep their attention.

So I invested in a presenting course because I recognised the importance of it. Presenting is a skill that I want to develop for the rest of my life.

If you want to increase your positioning and your credibility as the authority in your sphere of influence, presenting and holding events is the way to do it. All of your presentations become valuable assets that you can use later.

Presenting is something that will differentiate you from your competition. It will allow you to build massive trust with people and it will help you hold people’s attention and build engagement.

I’ve done over 200 events now. If you saw my very first seminar back in that gym studio all those years ago, you would have seen that I wasn’t confident, I was worried, I had so much fear, I was insecure…

… but I’m so grateful to my past self for giving it a crack.

I’m so blessed that I’ve now had teachers that have taught me how to do it properly.

It gives me a lot of security and certainty to know that whenever I need to get clients, I know that I’ve developed the skill of being able to speak and present and this will always bring me clients.

That’s what I would love to help you with.

Since my wobbly ‘give it a crack’ start at the gym, I’ve been blessed to build a six-figure coaching business, working from home, mainly because of the power of running events.

This is why I decided to run an event where I teach you how to do it.

I’m packing the best of my learnings into one day, and I’ve decided to offer it completely free.

I’m going to be sharing my 7 pillars to profit from presenting, I’ll take you behind the scenes so you learn how to create and deliver really effective presentations, show you how to structure them, leverage your online events, facilitate great connections with people and ultimately, know exactly how to get new, ideal clients.

You can grab your free ticket here

Looking forward to seeing you there!

Kat

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5 Marketing Mistakes That Could Be Costing You

There are five costly marketing mistakes that you could be making, that could be costing you in your business right now.

These are all mistakes that I’ve guilty of making so I know them intimately, and I’ve learned how to overcome them, so now I want to help you avoid them.

Many business owners are making at least one of these mistakes at the moment.

1 – Being Too Timid

The first mistake that I see people making is being timid about what they offer. A lot of people say to me they don’t want to be pushy and they don’t want to come across as always talking business on Facebook.

What people fail to realise is there’s a clear difference between being pushy, and being bold as you share what you offer.

It’s so important that we are courageous and show up offering value, so that people will like you, trust you, build a connection with you, and want to take that next step towards you.

A number of people that I’ve spoken to this week have shared that they are afraid to step up and position themselves as an expert.

They’ve said things like:

“There’s so much info on Google, why would people listen to me?”

“I don’t feel I know enough”

“I’m worried I won’t come across as professional enough”

This is totally normal. Fear of criticism and judgment is a very real fear. I struggled with it for many years and succumbed to the imposter syndrome.

To be honest, fear very rarely goes away completely if you’re continually pushing outside your comfort zone.

We just need to act despite the fear.

When you push outside your comfort zone you can feel vulnerable and exposed. When you go on Facebook Live for the first time or hold a Zoom event, you are putting yourself out there for people to see.

Any creator, when they’re showing their work for the first time before it’s fully finished, can feel they’re putting their soul and heart on the line.

Your business is a form of your expression to the world and a form of creativity. When I started out in business, my brain was always sending me thoughts like “I’m not good enough”, or “no one will listen to me” or “someone might criticise me”.

But these are just stories we make up in our head. We’re not here on this planet to play small and have no voice.

We’re here to make a difference.

I heard a great quote the other day:

You don’t get criticised by people doing more than you, you only get criticised by people doing less than you.

I’ve found this to be so true in my journey. The millionaire mentors that I have, never criticise someone that’s further back on the journey from them.

If you want to have more influence and inspire people to take action, you need to be bold and brave with your offer and not hide away from sharing with people.

Share with boldness and don’t assume that people know what you do. When you start sharing with boldness and passion, it’s contagious.

 2 – Being Too Inconsistent

Inconsistency in marketing is a big mistake. A lot of people are very ad-hoc with their marketing and wonder why they’re not getting clients. They only really properly market when they’ve got an offer or event coming up, or when they are inspired, but then they won’t post any content for weeks at a time.

Remember, marketing is not about you. It’s about showing up to your tribe and your community. It’s about being there for people and showing value, even if that person never buys from you.

When you’re consistent, people can rely on you. They learn to trust you, and they get to know you more.

The people who come into my free discovery sessions are usually people are ready to take action, because they’ve consumed my content and because I’m consistent with it.

They’ve either gotten an email, read my blog, or seen a video in my Facebook group. They may have done one of my workshops or webinars.

When people connect with me in strategy sessions, it’s usually because they’ve had some prior interaction with me through my content.

You’ll really fast track your sales process when you show up consistently.

3 – Being Too Passive

The third mistake I see people make is being too passive, rather than proactive.

A lot of people wait for people to come to them. They think that if they put up a website or a few social posts, that clients will come to them.

Business doesn’t work like that. It takes hard work to build something of value. It takes time to craft webinars and events and videos and blogs that are helpful.

They don’t need to be perfect, they just need to be valuable.

You need to share value – share with people about your business and put your name out there as someone to speak at events, on a podcast or on someone else’s social media platform.

How much time do you spend creating great marketing content, landing pages or crafting emails and videos every week?

What is the amount of time in comparison with how much time you spend consuming Facebook, Netflix or YouTube?

The goal is to create more than you consume.

Get your name out there by contributing and sharing your gifts with the world in a bigger way.

Marketing not working? Try a different approach.

Everything is figure-out-able. Be teachable and willing to keep going UNTIL it works.

Make a choice today to start being more proactive with your business and seeking out more opportunities.

4 – Selling on Social Media

The next mistake I see is people trying to use social media to sell. Social media is not about selling, it’s about relationship building.

A lot of people use social media to jump into someone else’s Facebook group and promote themselves or an event or put up an offer.

Remember that people that are following you are not just a number or someone to give you likes.

You want to give value on social media.  Lead with generosity. Leading with generosity means being genuinely curious and helpful for those who comment and engage with you.

Be generous with your engagement with your followers.  You always want to give free and helpful advice before making an offer.

People need to understand what you offer and the benefits and reasons why they should buy your offer. You need to be clear on the pain points of those you are talking to. You can use social media to help people understand your expertise.

To grow your business, you need to take people from social media to your landing page – such as offering them a valuable freebie, which then captures their email address.

From there you can continue to give value through your ongoing emails and build trust and connection.

5 – Thinking Social Media Will Get You Clients

Social media very rarely gives you enough clients to build a profitable, sustainable business.

Social media is best when it’s combined as a strategy with landing pages and some type of offer – like a lead magnet/freebie or presentation, such as a zoom event.

Getting people onto your email list and capturing people’s details is crucial for growing your business. When people are on your email list, they are on your real estate.

Social media is not your real estate. Our real estate is our landing pages, emails and websites.

Landing pages convert 4 to 10 times higher than websites. So my website is full of links to landing pages because landing pages, which are stand-alone web pages.

On a landing page, people take one action. There are no distractions.

Landing pages have an opt-in action where they enter their name and email, and they go on to your email list.

Your email list is one of the biggest assets that you have as a business owner. You own it.

All of my clients that are doing well are doing so because they’ve got marketing funnels in place with landing pages. They are not doing well from social media alone.

I use Click Funnels and have a lot of different landing pages within it.

The reason I love Click Funnels is that it looks super professional. You can use it for up to 20 different funnels. You can use it for webinars and use it to host online courses. I host my webinar replays in there, you can do up-sells, cross-sells, down-sells – the works.

You can take payments easily through Click Funnels by integrating it with your merchant account like Stripe, so it’s beautiful and seamless. It has completely changed my business. I use templates so I don’t have to start from scratch.

Want to try it out?

You can access a free 14-day trial of Clickfunnels and access all my funnel templates, to save you starting from scratch.

Here’s the link

For the template links, drop me an email and I’ll hook you up.

So to recap the 5 marketing mistakes, they are:

1 – Being Too Timid

2 – Being Too Inconsistent

3 – Being Too Passive

4 – Selling on Social Media

5 – Thinking Social Media Will Get You Clients

Need some help?

For a limited time, you can apply for a FREE 45 minute 1:1 client attraction strategy session.

Here’s what you’ll get out of our time together:

  • A clear understanding of the challenges preventing you from signing up clients and how to solve them.
  • A personalised roadmap customised to your business to apply straight away
  • An easy-to-implement strategy to find your ideal clients & turn them into paying clients.

Apply here

All the best!

Kat

 

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5 Habits Of High Performing Entrepreneurs

Lately, I’ve been thinking a lot about what makes entrepreneurs successful.

I’ve been deep-diving into the work of Brendon Burchard, Brooke Castillo, Brian Tracy, Tony Robbins, and others to see what separates successful people from the rest.

Today I’m going to be talking about the habits of high performing entrepreneurs and specifically 5 habits that I think are the most important habits to develop.

Before I get into that…Some of you may not know that in 2006, I started competing in bodybuilding competitions.

I wanted to see what was possible for me.

And I didn’t just want to do compete, I wanted to win.

In the lead up to my first competition, I immersed myself in learning about the champion mindset. I wanted to know what thinking makes people champions.

I hired a world master champion bodybuilding coach, Jo Stewart.

I said to her “Jo, I want to win” and told her that I don’t want to do this for just the fun of it.

Ok don’t laugh… this is me in 2006…. I obviously wanted my hair to be bigger than my muscles 😉

To win, I had to start developing the mindset of a champion. So I started listening to CD’s of people who were champions and the mindset they had.

Over time I ended up doing 10 different competitions… (it became a bit addictive!)

I wanted to keep improving my time or improve my score and get better. And so I ended up competing every year for 7 years.

Throughout those years, I really started to learn the principles of champions.

Successful athletes, like all successful people make choices every day that lead them to becoming winners. These are often the choices they make when no one else is watching.

So what are some of the top habits of high performing entrepreneurs? Here are five…

1 –  Think About Your Best Future Self

High performing entrepreneurs think about their best future self. I like calling it my ‘future self’. Successful people take themselves out into the future, and they think about who they want to become.

And when you can see that dream and you believe it, it becomes your reality. You start acting like that person that you want to be, before you become it.

If you believe you’re meant to be great and be successful, you will press through to your goals, and nothing will stop you. If you believe that success is luck or a fluke, then you will be disappointed. And you will just keep stuck in a cycle that will become a self-fulfilling prophecy.

Successful people start acting successfully now in the present time. They are their BFS – their Best Future Self.

What are 3 words that describe your best future self?

Maybe you want to be brave, maybe it’s courageous, aspirational, ambitious, confident, playful or organised?

I often go out into my future self. I’m constantly thinking about future Kat and what she’s doing and what she’s like.

I’ve got to really be intentional about it. Take for example; my future self is being super organised, as I don’t feel like it’s a natural gift for me.  But I train myself to be organised.

You want to choose the words that make you feel something where you actually really believe it. If you haven’t stopped lately to envisage your best future self and who that person is out in the future, then I encourage you to do that today and make a practice of it.

The person you are today is a result of everything you’ve done up to this point. All the seeds that you’ve planted in your life, everything that you’ve done is a result of your past choices.

If you look at your health right now,  it is a reflection of how you used to view yourself. If you look at your bank account, the finances sitting in your bank account are a reflection of who you used to think you were so it’s all related to self-worth.

If you look at your relationships. Are they thriving, or is there conflict?  It’s all related to how you see yourself and your identity.

Ask yourself, how you’ve been in your business in the past couple of months. Do you want to be this person in the future? Are you being your best future self in your business right now?

If you haven’t been operating as your best future self. Ask yourself, if you were, how would you behave in the future? And then start acting like that now!

High performers are not on autopilot, they’re intentional. They think about their character and their legacy. They’re looking out of today into the future and bringing the future to themselves.

2 –  Study And Develop Skills Within Your Primary Field Of Interest

If you’re not an entrepreneur just yet, but you want to be, this is for you also. It’s actually for all humans at any stage of their lives!

High performers study and develop skills within their primary field of interest. What three skills are you working on developing and practicing at the moment?

Are you developing your sales or marketing skills? Are you doing a course on making Facebook ads? Or are you working on learning copywriting?

Entrepreneurs should always be working on increasing at least 3 skills. This is not a scattergun approach. It’s deliberately choosing skills to push you and your business forward.

Each quarter I have 3 skills that I choose to grow in. I deliberately block out my calendar and put aside time for learning.

I find time to up-skill while I’m doing other things. I like listening to books while I’m cooking, driving or walking. I listen to the people who are living their best self and who are successful, people like Tony Robbins, Zig Ziglar, Brian Tracy and others.

I deliberately learn other skills each quarter so I’m constantly up-skilling. I learn what I need to go to the next level.

When we get stuck and stop, we are then not attracting clients.  High-performance people schedule time in to become masterful in the areas they desire.

3 – Be Solution Minded, Not Problem Minded

High performing entrepreneurs focus on the solution and not the problem. Instead of focusing on what they don’t want, they get super clear on what they do want.

Think thoughts linked to your future self.  When you focus on solutions, when something bad happens, you don’t get stuck in disappointment.

Choosing a solution and growth mindset can become a habit. When problems come their way, entrepreneurs switch on. When COVID hit, successful entrepreneurs switched on and found solutions.

In times of trouble, successful entrepreneurs become resourceful and come up with creative solutions. We need to allow ourselves to really think on purpose, to be creative and to trust our unconscious mind.

Something that I do every morning and night, is I write out my vision. I say things like; I’m so happy and grateful now that I’m a highly successful, wealthy entrepreneur who has built my business on courage and effort.

In doing this, I’m re-wiring my subconscious brain. Because then my unconscious mind will go to work and come up with solutions to match this identity. In writing things down it drops from your conscious to your subconscious.

4 – Be Intentional About Your Daily Habits

There are habits in your life that are intentional, but that you almost do subconsciously, like brushing your teeth. Then there are habits in your life that you develop intentionally, based on your future self.

Every day you’re planting the seeds and you’re watering the seeds of your future self and you can trust that they are going to bloom into a beautiful tree. Your business will be like a beautiful tree with a solid foundation and deep roots.

Every Wednesday I don’t take on coaching clients. I block off my calendar and I up-level my business. I sit there and I upgrade things like I tweak my website wording or my LinkedIn profile. If I am intentional at doing this weekly, then it doesn’t become a big thing.

Everything is increasing and improving because of my consistent, little habits that I’ve developed.

A good example is me turning up on Facebook Live every Wednesday night. It’s a choice for me to be consistent.  I choose it because I know there are people out there who I can help.

It’s the little habits that don’t seem like a big deal but when you add them up they end up being habits that produce high-performance entrepreneurs.

5 – Be Intentional About How You Serve Others

A rich fulfilling life is a life that benefits others.

Every day I ask myself how I can serve my clients with excellence and make an extraordinary contribution in their lives today.

Instead of asking what do I want and how can I get it,  I ask myself; How can I bring more value to my tribe?  High-performance entrepreneurs are outwardly focussed, not inwardly focussed.

They don’t blame others. They realise that every result they have in their life is a result of what they have done. They don’t make excuses or live in denial.

Instead of getting stuck in their fears, they go to work and deal with their fears and doubts, because they want to be of service to other people.

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