Kat Millar

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5 Essentials of Influential Social Media Content

Creating consistent content is so important in growing your business.

But to attract your ideal clients, it’s not about just posting any content; it’s about posting influential content.

It’s SO important that your content on social media is influential. You can spend so much time in your content, and if it’s not influential, that time can be wasted.

You could have been investing and doing something more important in your business that was actually going to get you a result.

If you post influential content, you’ll be way more likely to help people to move along with the journey towards you, and have them take that step closer to becoming a paying client.

You want to think about what the purpose of your content is, (rather than just posting for posting sake).

You want to ensure your content is really helpful, relevant and influential, meaning you’re helping people to actually take action to change their life, not just to entertain them.

Recently one of my clients said to me; “Kat, I’m thinking I need to post more funny stuff on my Facebook business page, because the funny stuff gets the most likes.”

I’m not sure if you’ve fallen into that trap before, but likes are not the goal. Getting people to take the next step towards you is the goal – the step towards becoming a paid client.

Be careful not to just chase engagement – in terms of likes, but actually encourage a relationship with that person, inspire that person to become someone to change, and to take action for themselves.

Really the test is: Are people coming through your funnel? Are you getting people off social media and onto your website, onto your landing page and onto your online domain?

Ask yourself; ‘What is going to get people over the line?’ ‘What is actually going to make people want to sign up for you?’

People will sign up with you because you inspired them to want to take action. It’s because you educated them on the importance of taking action, of the cost if they don’t take action and why you’re different. Entertaining them is important. I’m not saying don’t post funny stuff. Use funny stuff as a break from your day, but it doesn’t lead to paid clients.

Paid clients purchase premium products that inform, inspire and educate. The purpose of social media is for potential clients to get to know, like and trust you, so they want to take the journey with you.

We need to make influential social media content that brings our clients across the line.

Here are 5 Essentials of Influential Social Media Content:

1) Design the Purpose of Your Post First

Decide prior to commencing your post what the purpose of your post is. Use strategy and intentionality when developing your social media posts. Think through what will lead to bringing money into your bank account.

Remember as a business owner if money is not going into your bank account consistently to cover your lifestyle and bills, you will always be stuck in a job, working for someone else.

If you really want to be an entrepreneur and get money into your bank account from working with people, you’ve got to think about the journey your potential clients will take to get there.

Usually, a future client’s journey starts with interacting with your social media post. That post leads them along the journey to become a paid client.

Be helpful, relevant and have a purpose and reason for your post. Building rapport, connection and trust with your future client is the beginning of their journey with you. A piece of content might be made to overcome a specific objection a client had. It might be to show a little bit more about your story, so they relate to you a little bit more.

It might be to showcase how you can help them by telling an example of a great story that you’ve had with a client, a case study or something that happened to you that week that was an excellent lesson. The lesson should help them to take more action towards you. Be strategic and ensure your posts all have a purpose.

2) Speak Directly to Your Ideal Clients’ Desires and Challenges

A lot of people don’t have goals, but they know what they want. A lot of people have dreams, but they might not even think that they can achieve their dreams. Many people may have goals, but how many are actually realising them?

If you were to ask a person, ‘What do you want?’,  most people know what they want. Ask a person, ‘What are you struggling with?’ and they will be able to articulate their struggles to you.

Speak directly to your ideal client, not broadly as thought talking to friends or family. Speak directly to the person that you want to work with, to your target market or avatar. Speak to their desires. Speak to their challenges. The deeper you go, the better for your potential future client.

It’s not all about demographics. It’s about psychographics. What are their thoughts, their feelings and beliefs? What are they thinking about themselves? What are they thinking about you?

Go deeper. WHY do they need to change? WHY do they want that goal? WHY do they need help with it? Start talking about that. Be really specific about their desires and their challenges.

3) Help Them Overcome Barriers to Action

‘How To’ videos are abounding on the internet. It’s the most searched term on Google. But we’ve got to remember, that it’s not just about people learning, it’s about people doing. It’s about people taking action on what you’re teaching them.

When you’re thinking about your content for your social media, ask yourself; ‘How can I help them overcome their resistance to changing?’ ‘How can I have them overcome their biggest objections to investing in themselves?’

You can address these questions through your social media content. So when you’re thinking about money in your bank account and your potential client becoming your paid client, you must work your way back to this regarding content. What is going to stop them from getting to this point?

And it’s not just about getting a paid client. It’s about transforming someone’s life. It’s about helping them become who they want to be. It’s about helping them out of their pain and helping them get relief.

You’re helping them to avoid, become or create something in their life and to be the person they want to be.

4) Show Them How Else You Can Help Them

Build into your pre-planned strategy, a way to incorporate further development for your future client. Show them how else you can help them. It might look like: Giving them one thing that they could go away and do. One small result so that you’re showing them that you actually have seven. ‘This is one part of my ‘7-step strategy’.

Or it’s one recipe that you’ve got, out of your 50 recipes. Or it’s one technique to overcome a limiting belief, out of all the 50 interventions that you do with people.

You’re not just giving them enough that they feel satisfied. You’re giving them a little taste, so they go, ‘Oh it tastes good’ and they want more. You’re showing them how else you can help them.

You’re not just giving them this false illusion that their problem is solved. We know that no one is going to change their life from one piece of social media content. It’s a layered journey. So build that layering within your strategy document.

People often know what to do but they don’t know how to apply it to them and that’s where you can come in and help. It’s about planting seeds in their mind so they think, ‘Ah, when I need to work on that, I will go to the go-to person’. Planning your strategy is key.

5) Have a Call To Action or Engagement

Your call to action is your next connection and interaction with a future client. It could be, ‘Jump onto the call with me’ or ‘Come to my free webinar’ or ‘Join my five-day challenge’. It could be, ‘Download my freebie’, or ‘Drop a comment or put a yes in the comment box’.

Your call to action is asking your potential client to do something with you and it also works to build engagement. The reason that asking for ‘comments’, ‘likes’ or ‘shares’ works on Facebook, is that Facebook sees these actions, and then pushes your content out to more people in the community.

To recap my 5 tips;
  1. Decide the purpose of your post first
  2. Speak directly to your ideal clients’ desires and challenges
  3. Help them to overcome barriers to action
  4. Show them how else you can help them
  5. Have a call to action or engagement

Applying these 5 tips will help you lead your potential client on a journey towards being a paid client.

P.S. Want an effective content creation game plan, so you can start attracting more paid clients FAST?

? Check out our new exciting upcoming workshop…

CREATE CONTENT THAT CONNECTS

A 2-day live action workshop in Sydney

Get Your Entire Client-Attracting Content 6 Month Game Plan DONE… in one weekend!

Learn More About The ‘Create Content That Connects’ Workshop

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How To Overcome Your Fear Of Being Visible Online

Do you find yourself procrastinating on putting up that blog post, recording a Facebook Live video or sharing your expertise on social media?

Maybe you post occasionally, but you don’t post boldly and position yourself as an expert.

In this video and blog post, I share with you how to overcome your fear of being visible online.

What do I mean by being visible online?

I mean posting boldly and authentically – on social media, on your website, on all the different platforms that you can be out there in the online world.

Stepping up and owning your space.

Taking authority in your area, in your niche.

Positioning yourself as an expert.

I know that a lot of people have fear around this. I definitely did.

I knew I needed to post more … but I had so much fear coming up.

Thoughts like…

“Who do I think I am?”

“Why would people listen to me?”

“I don’t know enough yet”

“What if people don’t like what I share?”

‘People are gonna find out that I don’t know everything about this topic and therefore what’s the point?

“I can’t put myself out there until I know more”

Impostor syndrome. It’s a killer of dreams!

So, why is it so important to be visible online?

Well, if you’re a small business owner, if you’re wanting to increase your clients, if you wanted to grow your business, if you’re wanting to have a real impact in the world and help more people, you really need to master the ability to put yourself out there to be visible.

That genius zone that you have the gifts that you have. You really need to step up and be out there regularly, consistently and not hiding behind your laptop.

I was talking to a friend today and we were discussing how we used to hide behind our laptop. We used to stay in our comfort zone and we just thought there was something wrong with people not signing up with us.

We thought we were doing all we could.

We were creating content but actually, we weren’t really putting ourselves out there in a way that our full potential called for.

You can kind of dabble a little bit, post a little here and there, put up a motivation quote now and then… but when I’m saying being visible – I mean stepping up, owning a space.

I mean having an opinion, having a voice, sharing your message and not hiding behind things that aren’t really your full essence of what you’re here to do on the planet.

What you’re here to actually achieve and the purpose of why you’ve been born.

I struggled with fearing being visible for years and I learned some really cool strategies that have helped me to be able to just consistently get out there despite the fear.

So, I’m going to go through 3 strategies that you can use to be more visible to show up in a big way. To do what you know you’re here on this planet to do and make the impact that you’re here to make.

1. Identify the belief that’s causing the fear

The first thing that you want to do is identify the belief that’s actually causing the fear. Identify the belief that’s causing the fear.

There’s some kind of belief that you have that’s driving this fear of not wanting to play full out. Not wanting to say everything that you wanted to say. Not wanting to fully own the whole message. You might just be bringing parts of yourself to the world. You’re just showing a little bit.

I’m not saying show everything about your whole life, but about your message. You’ve got to know what’s effective – what’s going to be the best outcome to the people that are following you.

There’s a belief that’s driving to fear us so, whenever we have a belief, A belief is basically every thought that we accept as truth. Every thought that we accept as truth is a belief.

You don’t have to believe every thought that you think. Just because a thought pops into your mind, we don’t have to believe it. We don’t have to play to it.

We can choose whether we want actually believe that thought.

So, if you have fear, it’s coming from a thought and you want to identify what is actually the belief.

So once you’ve identified the, you might think “I know what’s causing the fear. I’m actually scared that someone is gonna see me online who knows that in my past I’ve done things incongruent to actually what I’m sharing, the message that I’m sharing now.”

I’m saying this as an example because I was talking to a client today and it’s exactly what she said.

And the truth is that is true for all of us because where this life there is mess, when there’s humanity, there’s imperfection.

All of us live out of alignment with what we’re teaching at some point in time, because we’re human.

So if you put this bar on yourself that you have to be perfect all the time, it waters down your message. That’s gonna keep you really small. That’s gonna stop you from being visible.

So you’ve got to find the belief.

Maybe it’s that you feel like you don’t know enough, that you’re not smart enough. Maybe you feel like you aren’t pretty enough to get on camera. Or that you don’t know enough about technology.

Maybe the belief is that you need to go into another course.

Maybe you think you need to have 5 successful clients and have testimonials before you can actually say that you are an expert in this space.

The truth is, you can start helping people right away. You don’t need to have a certain amount of people in your email list or a certain amount of facebook followers.

You can literally start helping people now.

I used to have a belief that I had to have a certain amount of followers, and a certain size of email list before I could start teaching other people. That’s not true. I can help my clients right now, because I know how to teach them what I’ve learned and applied myself.

Sometimes we wait until we’ve got things all perfectly together. And the cost of that is, people miss out on your genius. They miss out on what you can bring out to the world to help them because you’re letting this fear hold you back.

Maybe you’re believing that you’re believing something that’s keeping you small. It’s keeping you invisible. It’s stopping you from stepping up. You need to identify what I need to believe in order to take action.

I’ve talked to many people who feel like they have to have all these steps in place before they go out on social media and share their message or own their niche.

It’s stopping them putting that first authentic message out, or that first Facebook Live, that first post actually teaching on your area of expertise or your topic.

That belief doesn’t serve you or your tribe.

Also, sometimes, it’s about getting out there – even though you still feel the fear.

When you can actually really learn how to control your mindset around it, that actually reduces the fear.

I’m not gonna try and pretend that the fear completely goes away, because it actually doesn’t.

The fear is there every time we push it out of comfort zone, every time we go and up that level.

That fear is gonna try and keep us safe. And that’s a good thing, you know, it’s just part of our brain that wants to keep us safe. So actually, it’s good to accept that the fear’s never gonna go away.

You just have to learn to take action despite the fear.

Remember the fear is driven by a belief. Identify the belief, write it down.

 

2. Identify the belief needed to take action

What belief do you need to believe in order to take action?

Maybe you need to believe that perfection doesn’t exist.

That it’s all about progress, not perfection.

That there are people out there benefit from what I’m sharing even if I don’t have 10 clients. Even if I’m not perfect.

Let’s say you’re a Health Coach and you think “I need to lose weight and I need to be at my perfect size before I can be a health coach because people are going to judge me otherwise”.

You need to know that your approach to someone has nothing to do with your own personal results. That is making it about you.

 

Yes, some people might judge the material, of course, there are gonna be some people out there who judge.

But if you think about all the examples of coaches who are helping people and they are not as good as the player.

So, for example, Tiger Woods, his coach is not as good a golfer as Tiger Woods, but he’s an excellent coach.

There are multiple examples in Sport where the actual coach is not better than the player but they’re just excellent at coaching.

So just because you haven’t reached a certain level doesn’t mean you can’t coach people in it, cause you absolutely can!

If you make it all about your results and you haven’t to achieve perfection before you can help others, you’ll be waiting a long time and people will be missing out.

It’s just something that you gotta decide “What belief do I need to have to get myself out there and be visible?”

For example “I need to believe that what I say is valuable and worthy of people listening to it and responding to it”.

If you don’t believe that, people pick up that energy because you’re not owning the worth. Build your self-worth.

You may need to write out a list of reasons why you deserve it to do that. Write then reasons why what you have to offer is valuable.

I recommend 80 minimum reasons (100 is better) WHY – you really need to live out of the belief you need to take action.

For example, I need to believe that it’s not about perfection, it’s about being visible. That someone is going to get helped with what I have to share in the world.

That simple belief I need to operate from and that fuel that drives you, that’s gonna be such a more powerful fuel than operating out of fear.

Think – “What do I actually need to believe in order to get visible?”

Well, first of all, I need to believe that if people judge me or not, that’s none of my business.

I need to believe that if people think I’m not good enough, it’s none of my business. I’m not gonna let that person who might judge me, stop me from all these people getting benefit from.

For me, I was really worried about what my ex-boss might think. So all these people that could benefit from what I offered missed out because of this one person who wasn’t even my ideal client that I don’t even see anymore – that’s actually quite ridiculous.

When you figure out who’s the SPECIFIC person that you’re most afraid of, you can do practical things like not share it to them.

You can customise your Facebook, so you’re actually not showing it to these certain people that make you feel like that.

Or you can say, this is me. It’s too hard to pretend to be someone else and all these people are missing out if I don’t do it.

 

3. Strengthen your why

If you’ve done any kind of reading about leadership, about business, so many of them come back to this “why” and what is your ‘why’? Simon Sinek talks a lot about it. Many great successful people talk about it.

Sometimes we lose track of our why. If we are thinking about ourselves and thinking about what we are gonna get out of it, we probably won’t be motivated at all or inspired to take action and actually be out there and be visible.

But if we are thinking about our why, about the stronger, bigger reason, the reason that is beyond us or bigger than us, that is gonna motivate us.

That is gonna fuel us and drive us to actually take action and do hard things, do uncomfortable things.

I used to hate, doing Facebook Lives. I felt so awkward. I was judging myself so much. So fearful of other people judging me. You know if I said um’s and uh’s. And if I didn’t get it all perfect.

I’ve never done a perfect Facebook Live, ever! Always had some kind of stumble, always had some kind of, I haven’t expressed myself so eloquently as I wanted to.

But people still get help from my Facebook Live and I get messages all the time saying that “It was really helpful” or “I’ve applied that” or “This was exactly what I needed to hear”.

If I had let that desire for perfection hold me back and make me fearful of being visible and showing up online even when I didn’t feel like it. If I succumb to that fear, I would never have got better at it.

Competence builds confidence.

When you feel more comfortable with something, you feel more confident, right?

We have to show up and be visible and not get it perfect and let go of that fiction. And a really good way to do it is to make sure we understand why it’s so important.

You might know your why, logically know your why, but we need to strengthen the why.

With strength in it, through repetition, through reminding ourselves all the reasons why it’s so important.

What you can do with this strategy is literally write down as many reasons as you can think of why it’s important for you to show up and be visible.

That is gonna be the fuel, the emotional fuel that going to drive you to do it – even if you don’t feel like it.

Or it’s going to make you feel like doing it.

Sometimes it’s the case of showing up because you’ve committed.

I show up to do a Facebook Live video every week because I’ve committed to that. Even though I don’t always feel like it. But I have such a big reason for doing it. I’m so connected to my ‘why’ because I’m so passionate about helping entrepreneurs.

I want to help more people to help more people to help more people – because the ripple effect of leaders getting on purpose, the ripple effect of leaders stepping up and being brave and bold and being visible and out there is gonna impact families, impact communities.

So my WHY is so much bigger than me, right?

It’s not about me thinking “What I’m gonna get out of it”. It’s actually when I focus on the message that I’m sharing – when I focus on what’s coming through me as a message, I can get the download and I pour it out.

It’s like a songwriter that’s releasing the song into the world. And then that song becomes everyone’s song.

If the songwriter had held that in, and not been visible, not taken it to their band in its infant stage before it was developed and crafted, then the rest of the world would have missed out on those songs.

I know this because I used to write songs for a band. There was that level of vulnerability when you take your song idea to a band and say “Hey, this is my idea, it’s not fully formed, it’s not fully crafted.”

You’re presenting an idea and you’re throwing it out there for judgment.

Or that art piece, or whatever it is that people who have created it. There’s always an element of vulnerability when we get visible when we put ourselves out there.

There are 2 different things that we can focus on, we can focus on the limiting belief, the mindset, the root cause of what is driving us to feel not good enough, not smart enough, not whatever enough, it’s always about not being enough.

Work on that mindset and we need to chip away that mindset or we can just take action despite that mindset and let the belief catch up themselves.

And beliefs do start to change when we take action and give our brain evidence to prove it wrong.

We’ve got to give our brain evidence that would say it’s actually quite enjoyable to share our message.

If you think about it, you get a captive audience – probably not your friends and family (because they are bored of you talking about business!)

So you can put it into a group or into a business page when you know that people are gonna get helped by it. How much joy is it in that? You get to share your message!

This is probably a big part of why you’re in business – because you want to share your message and have a bigger impact. You want to help people to get inspired. Get on purpose and change their life.

Being visible allows you to do this.

So to strengthen that why you might think “How is my being visible going to get all of my highest values?”

And then you realise – being visible is going to help me help more people. Being visible is going to give me more income. To help me make more impact. It’s going to help me get better as a speaker. It’s going to help me craft my messages.

There are so many benefits. So I recommend that to strengthen that why that you write them out.

That is no match for fear. Love is stronger than fear.

Connect them with your why, with your heart, your passion, your reasons, and NOTHING will stop you from being out there.

So I’m going recap that three ways to overcome your fear of being visible:

1 – Identify the belief driving that fear

2 – Identify the belief that you need to get visible

3 – Strengthen your why

These are the exact steps I took to get myself (a self-confessed recovering people-pleaser, perfectionist, and introvert) out there and successfully running a profitable business.

They work!

Want to know how to attract your ideal clients?

Do you want to know the BEST way to get clients, EVEN IF you’re just starting out?

Do you want to know, with CERTAINTY, how to create a profitable business?

So you can make a deeper impact with your message…

Create the income you deserve…

And position yourself as the go-to expert in your niche?

If you know that deep inside you there’s a burning for more. ??

To help more people…

To make a bigger difference…

And you’re frustrated that time is ticking and it’s not happening at the rate you want it to… ⏳

Join me at my upcoming 1-Day Workshop on Saturday 24th October

‘How To Get New Clients With Online Events’

This event is for the people who are ready to roll up their sleeves and get stuck in to action…

You’ll learn the best tools to help you sign up paying clients with online events.

So if you are building a business or wanting to build a business – pop this date in your diary and join us at this event!

Learn More or grab your free ticket

See you soon!

Kat

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5 Content Inspirations To Engage Your Ideal Clients

Do you ever run out of ideas for what type of content to post online?

Creating content is so important when it comes to growing your business and attracting new clients.

A lot of people say to me “I don’t know what to post” or “I run out of content ideas”.

Are you getting a little bit stale on some of your social media, video content or blog posts?

Do you need some fresh inspiration?

In this blog post and video, I share 5 content inspirations to help you engage your ideal clients.

Watch now or read below…

 

 
If we’re not producing consistent, original, valuable content, our ideal clients may struggle to find us.
 
They’re not going to be able to really get to know us and know that we are trustworthy.
 
We want them to learn from us and know they can get value from us.
 
Otherwise we can go to the back of their mind, and unfortunately what can happen is that…
 
Firstly, they could go to your competitors.
 
Secondly, they could actually forget about you.
 
Then when you do pop up in the email inbox, you haven’t built up enough rapport or trust or value for them to take the next step towards you.
 

So if you suddenly make a paid offer and you haven’t been providing them with enough valuable content, people can feel like it’s a little bit salesy…

 

So, here are the five content inspiration ideas that you can use to engage your ideal clients.

 

1. Identify the number one question that you get asked, and answer it.


There’s probably a question that you get asked quite a lot by your clients or followers on your Facebook page or group.

Or you may get asked a certain question a lot when you’re chatting to people at networking events and out and about.
 
Create a blog post or video answering the question.
 
Then for ongoing content, move on to other questions you get asked a lot.
 
For me, the number one question I get asked is how do I find clients?
 
You can also identify the top 3 or 5 questions to turn it into a content series.
 
I also get asked “How do I engage them” and “How do I convert them” and “How do I get more eyeballs on my stuff?”
 
So, when you write blogs and post videos, create content that is all about answering the main questions that you get.
 
People are going to be really interested in that.

 

2. What should your ideal client be asking you, but they’re not?

 

Think about some things that are objections in your potential client’s mind that they’re not actually saying to you.
 
There are likely some things that they haven’t asked you, for example, “Why can I really trust you?”. Answer those.
 
You might do a post on a client success story, positioning one of your clients as the hero.
 
They’re not asking you for it, but it’s something they actually need to know to see you as trustworthy and credible.
 
There are probably things about you that you haven’t shared with your audience before. Like some fun facts about you.
 
Or, your potential client needs to know that ‘this’ methodology is better than ‘this’ methodology.
 
For example, do they need to know that they can coach with you online?
 
Or that they can actually overcome a limiting belief in just one session?
 
Often people don’t think to ask you something, but you want them to know it.
 
So have a think about those things that they not asking you, but they should be asking you.

 

3. Identify your top three posts and design similar content

Flick through your Facebook business page, and look at your posts over the last three months.

Which have been the most popular and had the most engagement?
Which ones resonated the most with your ideal clients?
 
For example, recently I posted a quote from my nephew who’s five. He got more engagement than any other quote that I’ve ever posted before…
 
A 5-year-old!
 
So, that to me is an indicator that I need to do more fun and playful posts like that.
 
So. think about the posts, blogs or videos that have had the most engagement. Think about how you can do similar content to those.
 
Or maybe you can repurpose the same idea and do it in different ways.

 

4. Share the common myths or mistakes


Share the common false beliefs or mistakes people make about your topic.
 
Let’s say that you are a personal trainer and one of the main myths you came up against is that you can do crunches and get rid of belly fat.
 
You record a video about the #1 myth people believe about getting rid of belly fat.
 
You will often get a lot of engagement on posts whenever you evoke curiosity and dispel a myth. Especially if people didn’t already know it.
 
Don’t use one that everyone knows, be different and use something that most people don’t know.
 
Think about the number 1 mistake, or the top 3 or 5 mistakes that people make when it comes to your topic.
The top 5 mistakes that I see business owners make, for example, are:

1. Not spending enough time on dollar-producing activities

2. No clear or effective strategy

3. Being unwilling to do what competitors aren’t

4. Having too broad a niche

5. An unwillingness to invest

You can read the whole blog post I wrote on this or watch the video here.

Think about what everyone is assuming is truth, that’s not true, it’s a myth.
 
Then choose the top 1, 3 or 5 myths or mistakes people make in your niche.

 

5. Post about what other people are doing in your industry that you disagree with

What are other people saying is the correct way or the only or right method?

You can come in and show that there’s another way, and
 
Russell Brunson talks about this as ‘throwing rocks at your enemies.’
 
Now I’m not saying name names – please don’t do that.
 
But you can talk about what’s happening in your industry overall that you disagree with.
 
You can give contrast and say “They are like this… but I’m actually like this.”
 
For example, something I stand against is ‘get rich quick schemes’.
 
Also, people who teach things that they haven’t done themselves.
 
And I also stand against confusing strategies with no step-by-step process.
 
I also stand against doing whatever it takes to make your business work at the expense of your physical, mental and emotional health.
 
So I talk about these things in my content.
 
‘Throwing rocks at your enemies’ is a great way to overcome objections and to show people why they should listen to you.
 
You want to always position yourself as you’re the guide your clients the hero, and his enemies.
 
It’s kind of like in a movie. You’re the guide, you’re helping your client, who’s the hero, to get where they want to be.
 
From hell to paradise – that journey. And there are enemies along the way.
 
And the ‘enemies’ are your competitors – whether that is other businesses, objections or beliefs.
 
So don’t name people, but you might call out what’s happening in your industry that you disagree with.
 
You might see some holes in other methods, so you can share the problems with the other methods.
 
You don’t want to use this through all your marketing, but a post that’s a little controversial that gets people engaging is actually very good.
 
It will boost your traffic, even if it gets some people may not agree.
 
You know that old saying ‘All publicity is good publicity.’
 
Stay within your ethics and be authentic, but don’t be scared of the haters. If you get a few people that disagree, that’s ok.
 
That’s what marketing is all about. You’re going to attract some people and you’re going to repel some people, so don’t worry about that.

 

So I’m going to recap here the five content inspirations ideas for you:

  1. Identify the number one question that you get asked, and answer it.
  2. What should your ideal client be asking you, but they’re not?
  3. Identify your top three posts and design similar content
  4. Share the common myths or mistakes
  5. Post about what other people are doing in your industry that you disagree with

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3 Free Ways To Increase Your Number Of Facebook Followers

A lot of people ask “How do I get more followers?”

Or “How do I get likes if I’m just starting out?”

So in this video and blog post, I share with you three ways to increase your number of Facebook followers that are completely free!

 

First of all, why is it important to increase your following if you’re a business owner?

Firstly, it increases your credibility and improves your positioning.

So if you’ve got less than 100 likes or followers on your Facebook business page, it kind of looks like you haven’t been in business for a while. It can look a little bit amateur.

Which is fine to begin with, because we’ve all got start from somewhere, but we want to speed the process up and get more followers as quickly as we can.

It’s going to raise your positioning, your credibility, and make you appear more of the authority in your niche.

Now, remember…

The number of followers you have doesn’t equal your worth.

It doesn’t show how good you are at what you do.

It doesn’t show how much you help people.

Just because someone has 10,000 followers, it doesn’t mean they’re better than you.

It doesn’t show how genius they are.

It doesn’t mean they’re smarter, it doesn’t mean they’re cooler, or prettier or anything like that.

It just means they have probably made it a priority to get followers.

The number of followers also doesn’t equate to income.

Having loads of followers also does not equal having loads of paying clients.

However, when you have more followers, you’ve got more opportunity to have more engagement on your page and on your group.

When you have more followers, you have more opportunity to tell people about you and what you do, so it’s a good thing to have.

Because if you’re only reaching 50 people, then there might be only a small percentage of those that are your absolute ideal client.

Whereas if you’ve got more followers, you’re more likely to have people within that group who are going to be your ideal client and may end up being a paid client.

 

So here are 3 ways to increase your followers without spending a cent:

1. Engage in Facebook groups

Now when it comes to groups, because it’s an organic strategy, it takes time. We want to think of it as a long term strategy.

It’s not something that you want to rush.

If you’ve got something coming up fast, don’t be posting it in all the Facebook groups in a hurry if you haven’t already provided some value there.

You want to take your time with Facebook groups, is all about building relationships.

Those people that post in loads of Facebook groups, and they just leave and they don’t engage or comment, they don’t add value,  they can get blocked or kicked out.

Posting in groups can waste a lot of time if you’re not careful

So what I recommend with groups is that you put in the search bar and Facebook something that will contain a gr, so for example, I might put women in business, if I want to attract women in business or Sydney Mums, and you just see the groups that come up.

Now you want to be looking for active groups, people that have very recently posts and people that are engaging and commenting and not just posting your marketing posts.

So you want to make sure that you find groups that are all about serving and giving and helping each other in any community.

I suggest you have a play for a while.

And then I would actually pick your top three favorite ones, the ones that you really liked hanging out.

And I personally don’t suggest choosing the really massive ones for this, because there are so many people on there, you can just kind of get lost in a sea.

But the really small ones, they can be ineffective as well.

So I like to kind of go to the middle, the medium-sized ones.

Instead of trawling through loads and loads of posts, which can just take you all day (and we ain’t got time for that, right?!) what I suggest you do is put in the search within the group, a key topic.

So for example, if you’re a parenting coach and you’re in a Mum’s group, and you really specialise with having a baby get to sleep, for example, you might just put ‘baby’ or ‘sleep’ or whatever your topic is.

If you’re business coach, you might specialise in, for example, social media strategies, you might put Facebook ads, or whatever it is your main thing.

And then you just come up with the parts of the group that are just about that, and then go through the recent ones and just go in to be helpful.

If you went into groups every single day and answered, let’s say, five questions, or made five comments, and you did that every day, then at the end of the week, you might have 25 or 30 questions or comments that you’ve made.

And people will check you out. They will click on your profile, and they will they’ll have a look at what you’re up to.

So don’t just go in there pushing your stuff, go in there to give and engage.

2. Cross-promote

 

To cross-promote, you basically share in different places your other platforms.

For example, put on Instagram an invitation to like your Facebook.

On Facebook, you can put the invitation that says something like “Have you checked out my Instagram? Here is my handle. What’s yours?”

Or if you have your own Facebook group, you might say

“Hey, guys, let’s all share our Instagram pages.”

So be thinking – how can I promote my Instagram to my Facebook and my Facebook to my Instagram.

Also, if you send out a weekly email, sharing your latest blog or your latest video, then you can put in the “P.S” section or somewhere in your post, something like this:

“Hey, have you joined our Facebook group yet? It’s a community of like-minded entrepreneurs that are passionate about making a difference. Jump over here to join us”

Then post the link and an image.

Another thing I did recently to cross-promote was to post up an image in my Facebook group and said “Do you want weekly client attraction strategies sent directly to your inbox? Click the link”

So that’s another example of cross promoting – asking people in your Facebook group if they want to jump over and get email strategies.


3. Create a freebie

 

A freebie is a lead magnet that you can put everywhere through all of your social media through your email on your website. And you basically just create a downloadable that is like a guide, or a checklist or a cheat sheet or something that people will be able to easily download.

You want to make it really easily consumable.

So maybe five pages at the most.

Not an ebook, not a big long training, a one-hour video, nothing like that, just something short. Ideally it should take 10 minutes or less to consume it.

And it’s easy to create, because if you download it from your genius zone in your brain directly to your ideal client, then it won’t take you long.

I put this off for years… And when I actually did it, it only took me one afternoon.

Then I posted it everywhere.

I create all my landing pages on ClickFunnels. I recommend getting a high-converting system like Clickfunnels as soon as you can, as the results are usually 4 to 8 times better.

If you don’t want to invest much at the moment, you could use Thrive Pages or Leadpages, and to be honest there are plenty of other landing page builders available, I just personally find ClickFunnels to be the best.

Their pages have high conversion rates and are used by most of the successful companies.

Plus I can share my funnels with you so you don’t have to start from scratch, which can save you loads of time.

If you want these, you can get a 14-day trial by clicking here

Once you register for your free trial, just email me to let me know – and I’ll hook you up with my highest-converting funnels.

Once you’ve created your freebie, post it out everywhere.

This is a great way to grow your list.

Remember that all free strategies take time. So you don’t want to just rush it, you want to make sure that you take the time and you treat people like people and not like numbers.

You don’t want a whole lot of followers that actually are interested in what you’re doing.

They’re just liking you to like you, you want to make sure that you view people as potential clients or people that you can just continue to add value to support them.

I’ve got people that have followed me for years and years and might not ever be a client. And that’s totally cool.

You’ve got to be okay with that we’re in the value age now.

People who are scared to kind of give their best stuff you’re going to lose out.

So just know that the more you give, the more people will realise that you’re a generous person and that you’ve got a lot of knowledge and you’ll actually want to do business with you.

So don’t be afraid to give some of your best stuff away and have an abundant mindset. Just know that’s going to come back to you.

 

I’ve created a freebie called “How To Create A Winning Freebie”.

It’s all about how to create a great lead magnet and what to include to going to make it work.

I created a freebie and got 61 new leads through in the first week. It’s a really effective strategy to attract new clients.

So if you want that, go here to get the cheatsheet.


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I’ll help you with any challenges you have and create a roadmap customised to your business. You’ll know exactly what to do next to attract your ideal clients. 

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The Number 1 Thing You Need To Do To Attract Clients Online

I want to clear up some of the myths and confusion around how to attract clients online.

It can be tricky to navigate and overwhelming and not easy to get right!

And there are also loads of opportunities to find your ideal clients online - people who are willing to pay you what you are worth. You just need a good strategy to attract them!

Many people feel like they need to be doing a hundred different things, so they end up doing nothing, or just posting pretty pictures or motivational quotes.

So how do you get paying clients online – not just likes and followers?

If you get overwhelmed and confused when it comes to marketing, or you struggle to create content that actually leads to PAYING clients, then you’ll love what I have to share with you.

The number one thing you need to do to attract clients online is this:

Communicate your value.

The businesses that succeed know how to communicate their value.

Every time you share online, ask yourself - is this communicating my value?

If you’re investing a lot of time on social media looking at people’s stuff, for example, that’s good but it should be a small part of your overall marketing strategy.

A good question to ask yourself is “Is this the best use of my time?”

Are you getting paid clients from your time on social media?

If not, you need to adjust your strategy.

You have skills, knowledge and experience that people can benefit from, you just need to be able to clearly communicate that online.

Here are 3 things you can do to communicate your value.

1. Organise your knowledge

Successful businesses take people from disorganised to organised. And the better you do that, the more valuable you will be.

Ben Harvey from Authentic Education taught me this and it really resonated with me. Organised knowledge will always be valuable to people.

So you need to organise everything you know about your topic and create a methodology or a model.

If you’re a health coach, you need to make sure you’re super organised about stuff that you already know about health.

If you’re a relationship coach, you need to make sure you’re super organised about what that you already know about relationships.

Clients are drawn to getting their problems solved and improving their lives, and that comes through organised knowledge.

You need to package up your offers ready for people to pay you money for, then share 'tasters' of what you offer for free online.

When you post content, make sure it has steps and a process, not just your random thoughts.

Digest and dissect things for people - they appreciate it. Yes, it takes time, but it's challenging to communicate your value without it.

 

2. Join the conversation that your ideal client is having in their mind

Online marketing is not just about pushing out what we want to say, we need to get into their mind and use the language that they are using.

Instead of yelling down the ‘hole’ to where our clients are, we need to get down into that hole with them and we walk them out the journey.

On social media, this looks like using their language. Talking about the pain and the problem. A lot of people don’t want to do this, they want it to be all happy and positive all the time.

They will scroll past if you use ‘insiders’ language – instead speak in the language where people think “She gets me”.

We find this out by actually having conversations – two-way! Not just pushing out our stuff.

When you talk to people, take note of their language. How they are expressing their hopes, dreams, fears, desires and frustrations.

Survey people, use polls, use informal conversations with people to 'mine for gold' that you can use to help more people like them.

Start your content by asking the questions that your ideal clients are asking themselves.

 

3. Give consistent, specific, relevant and helpful content

A lot of people have said to me “I don’t want to give my good stuff away, because then people won't want to pay me.

This mindset will cost you.

You need to show people you can help them, by actually helping them!

Yes, it's important that we don't leave people with the false perception that they can solve all their problems with our free content.

But we do need to show people our value in advance or they won't pay us at all.

We’ve all got access to information on Google and YouTube.

But people want more than that. They want a faster way from A to B.
They need accountability and support.

People appreciate consistent content, not general – but talking specifically into their problem.

Is your ideal client benefiting from your content now?

Think about your content strategy. Are using your organised knowledge to communicate your value?

If you’re not putting out a consistent, helpful, chunky piece of content at least once a week, you’re probably losing money.

You’re not showcasing your genius zone and your knowledge if you’re just reposting other people’s stuff, or putting pretty pictures up.

Entertainment and inspiration are good – but you need to position yourself as an educator because people need help.

Also, people will value you more if you speak within your genius zone and ‘stay in your lane’.

So where to start with creating content?

If you haven't already, you need to create a content strategy.

I recommend you start by thinking “Am I better at writing or speaking?”

If you’re not currently doing consistent content, just choose one – either written or video.

If you're already doing one of them, perhaps it's time to add the other.

If you’re good at speaking, do videos consistently.

Make sure your live videos are longer than 3 minutes for Facebook. To do this, you need to be giving education. Education for your ideal clients that helps them solve their problem now.

If you're good at writing, write blogs on your website then send people there via social media.

 

So which one of these 3 things do you need to focus on the most at the moment?

1. Organising your knowledge

2. Joining the conversation that your ideal client is having in their mind

3. Giving consistent, specific, relevant and helpful content

Your next step is to write a plan on how to execute this.

Maybe you need to connect more with your ideal clients at networking events.

Maybe you need to spend more time in Facebook groups.

Maybe you need to create your own Facebook group so that people can receive regular, organised knowledge from you.

Maybe you need to design a content plan around the 5 questions you most get asked about your topic. Or the most common myths or mistakes people make when it comes to the area of life you’re helping people with.

It’s hard to get clients if they don’t know, like or trust you because you’re not communicating your value.

Be you, value your strengths, gifts, experience and skills and don’t be afraid to put that out into the world.

 

P.S. Did you enjoy today's content and would like to learn more about how to attract your ideal clients?

Then I invite you to join me TONIGHT (Thursday 9th May) at 7.30pm for the ‘How To Attract Your Ideal Clients Online’ webinar.

Grab your place here

 

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