A lot of people ask “How do I get more followers?”
Or “How do I get likes if I’m just starting out?”
So in this video and blog post, I share with you three ways to increase your number of Facebook followers that are completely free!
First of all, why is it important to increase your following if you’re a business owner?
Firstly, it increases your credibility and improves your positioning.
So if you’ve got less than 100 likes or followers on your Facebook business page, it kind of looks like you haven’t been in business for a while. It can look a little bit amateur.
Which is fine to begin with, because we’ve all got start from somewhere, but we want to speed the process up and get more followers as quickly as we can.
It’s going to raise your positioning, your credibility, and make you appear more of the authority in your niche.
The number of followers you have doesn’t equal your worth.
It doesn’t show how good you are at what you do.
It doesn’t show how much you help people.
Just because someone has 10,000 followers, it doesn’t mean they’re better than you.
It doesn’t show how genius they are.
It doesn’t mean they’re smarter, it doesn’t mean they’re cooler, or prettier or anything like that.
It just means they have probably made it a priority to get followers.
The number of followers also doesn’t equate to income.
Having loads of followers also does not equal having loads of paying clients.
However, when you have more followers, you’ve got more opportunity to have more engagement on your page and on your group.
When you have more followers, you have more opportunity to tell people about you and what you do, so it’s a good thing to have.
Because if you’re only reaching 50 people, then there might be only a small percentage of those that are your absolute ideal client.
Whereas if you’ve got more followers, you’re more likely to have people within that group who are going to be your ideal client and may end up being a paid client.
So here are 3 ways to increase your followers without spending a cent:
1. Engage in Facebook groups
Now when it comes to groups, because it’s an organic strategy, it takes time. We want to think of it as a long term strategy.
It’s not something that you want to rush.
If you’ve got something coming up fast, don’t be posting it in all the Facebook groups in a hurry if you haven’t already provided some value there.
You want to take your time with Facebook groups, is all about building relationships.
Those people that post in loads of Facebook groups, and they just leave and they don’t engage or comment, they don’t add value, they can get blocked or kicked out.
Posting in groups can waste a lot of time if you’re not careful
So what I recommend with groups is that you put in the search bar and Facebook something that will contain a gr, so for example, I might put women in business, if I want to attract women in business or Sydney Mums, and you just see the groups that come up.
Now you want to be looking for active groups, people that have very recently posts and people that are engaging and commenting and not just posting your marketing posts.
So you want to make sure that you find groups that are all about serving and giving and helping each other in any community.
I suggest you have a play for a while.
And then I would actually pick your top three favorite ones, the ones that you really liked hanging out.
And I personally don’t suggest choosing the really massive ones for this, because there are so many people on there, you can just kind of get lost in a sea.
But the really small ones, they can be ineffective as well.
So I like to kind of go to the middle, the medium-sized ones.
Instead of trawling through loads and loads of posts, which can just take you all day (and we ain’t got time for that, right?!) what I suggest you do is put in the search within the group, a key topic.
So for example, if you’re a parenting coach and you’re in a Mum’s group, and you really specialise with having a baby get to sleep, for example, you might just put ‘baby’ or ‘sleep’ or whatever your topic is.
If you’re business coach, you might specialise in, for example, social media strategies, you might put Facebook ads, or whatever it is your main thing.
And then you just come up with the parts of the group that are just about that, and then go through the recent ones and just go in to be helpful.
If you went into groups every single day and answered, let’s say, five questions, or made five comments, and you did that every day, then at the end of the week, you might have 25 or 30 questions or comments that you’ve made.
And people will check you out. They will click on your profile, and they will they’ll have a look at what you’re up to.
So don’t just go in there pushing your stuff, go in there to give and engage.
To cross-promote, you basically share in different places your other platforms.
For example, put on Instagram an invitation to like your Facebook.
On Facebook, you can put the invitation that says something like “Have you checked out my Instagram? Here is my handle. What’s yours?”
Or if you have your own Facebook group, you might say
“Hey, guys, let’s all share our Instagram pages.”
So be thinking – how can I promote my Instagram to my Facebook and my Facebook to my Instagram.
Also, if you send out a weekly email, sharing your latest blog or your latest video, then you can put in the “P.S” section or somewhere in your post, something like this:
“Hey, have you joined our Facebook group yet? It’s a community of like-minded entrepreneurs that are passionate about making a difference. Jump over here to join us”
Then post the link and an image.
Another thing I did recently to cross-promote was to post up an image in my Facebook group and said “Do you want weekly client attraction strategies sent directly to your inbox? Click the link”
So that’s another example of cross promoting – asking people in your Facebook group if they want to jump over and get email strategies.
3. Create a freebie
A freebie is a lead magnet that you can put everywhere through all of your social media through your email on your website. And you basically just create a downloadable that is like a guide, or a checklist or a cheat sheet or something that people will be able to easily download.
You want to make it really easily consumable.
So maybe five pages at the most.
Not an ebook, not a big long training, a one-hour video, nothing like that, just something short. Ideally it should take 10 minutes or less to consume it.
And it’s easy to create, because if you download it from your genius zone in your brain directly to your ideal client, then it won’t take you long.
I put this off for years… And when I actually did it, it only took me one afternoon.
Then I posted it everywhere.
I create all my landing pages on ClickFunnels. I recommend getting a high-converting system like Clickfunnels as soon as you can, as the results are usually 4 to 8 times better.
If you don’t want to invest much at the moment, you could use Thrive Pages or Leadpages, and to be honest there are plenty of other landing page builders available, I just personally find ClickFunnels to be the best.
Their pages have high conversion rates and are used by most of the successful companies.
Plus I can share my funnels with you so you don’t have to start from scratch, which can save you loads of time.
If you want these, you can get a 14-day trial by clicking here
Once you register for your free trial, just email me to let me know – and I’ll hook you up with my highest-converting funnels.
Once you’ve created your freebie, post it out everywhere.
This is a great way to grow your list.
Remember that all free strategies take time. So you don’t want to just rush it, you want to make sure that you take the time and you treat people like people and not like numbers.
You don’t want a whole lot of followers that actually are interested in what you’re doing.
They’re just liking you to like you, you want to make sure that you view people as potential clients or people that you can just continue to add value to support them.
I’ve got people that have followed me for years and years and might not ever be a client. And that’s totally cool.
You’ve got to be okay with that we’re in the value age now.
People who are scared to kind of give their best stuff you’re going to lose out.
So just know that the more you give, the more people will realise that you’re a generous person and that you’ve got a lot of knowledge and you’ll actually want to do business with you.
So don’t be afraid to give some of your best stuff away and have an abundant mindset. Just know that’s going to come back to you.
I’ve created a freebie called “How To Create A Winning Freebie”.
It’s all about how to create a great lead magnet and what to include to going to make it work.
I created a freebie and got 61 new leads through in the first week. It’s a really effective strategy to attract new clients.
So if you want that, go here to get the cheatsheet.
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