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April 29, 2021 by katmillar Leave a Comment

The Biggest Red Flag In Business Progress… And How To Avoid It

Do you feel like there’s a handbrake on your business progress?

Do you wonder why your business isn’t growing no matter how hard you feel like you’re working?

Do you feel like you’re going, going, going going but you’re not achieving the success and the progress and the growth in your business that you know that you deserve?

In this video, I’m going to be sharing with you the biggest red flag in business progress and how to avoid it.

1. Identify Your Red Flags

This is what I believe is one of the most neglected and underrated things that’s responsible and driving your business forward. And it’s actually about you. It’s actually about your self-care and looking after you as the leader of your business.

This isn’t included in a lot of business programs, there’s not always a lot of strategy on self-care. But without self-care, if we don’t actually include it in our business strategy. And we don’t have it as a ticket item.

It just gets pushed off the list, it gets pushed down and pushed down. And it’s almost like becomes this fluffy thing that we don’t really want to talk about. Now I should sleep more, I know I should eat healthier, I know I should get to be more I know I should scroll my phone list.

If you’re stressed out and you’re not working properly, you’re not going to get the business growth sustainably. You’re not going to be able to show up with high energy with enthusiasm with passion with creativity and problem-solving all the things that we need in business, and your business isn’t going to be fun.

I’ve been talking to a lot of people lately who are feeling stressed, overwhelmed, with too much information coming in information overload, really feeling like they could burn out if nothing changes. They’re going to bed later and later, getting up earlier and earlier, having fewer breaks, doing less movement…

A lot of the habits that we put in place at the start of the year have slipped away. It’s easy at the start of the year to say “right, I’m gonna do this and this and this”… but it doesn’t always happen.

And by this stage, if we haven’t had a good holiday, like a really good risk for our brain, it’s about this time that we can really get into trouble.

And our business can start stagnating, plateauing, or actually get worse, we can lose clients, we can start making mistakes, we can stop showing up consistently or show up kind of poorly, you know, you’re there, but you’re kind of not there.

A lot of us are in front of screens all day, and sometimes into the night. And we can expect our body to keep producing great, feel-good chemicals and not have to be constantly pumping cortisol if we’re not building self-care into our business strategy.

It’s like if you don’t brush your teeth over time, brushing your teeth once or brushing your teeth once a week, it’s not going to do anything. It’s about that consistent building into your daily routine.

It’s the same with a car if you don’t look after your car. If you think about a formula one car – they’re pushing that car but they come into the pitstop regularly and they have a whole team looking after them taking the wheels off and putting petrol in etc.

It’s the same thing with business, you have to do it regularly. It’s a huge part of the business.

I was chatting with my friend Natasha about this today, if you’re not really taking care of yourself, you have to really question what is important to you.

And to face that question, if you’re putting other people’s needs before you, and you’re staying up late on your laptop, working, you’re not taking proper holidays, you’re not taking proper weekends, you’re not switching off, you are making other things more important than you.

And so it does come down to self-worth and self-value issue, which can have a bit of a deeper root cause which probably needs to be worked through with the coach. But you can have the best strategies in the world.

But unless you’re looking after yourself care, like we were talking about it in the group tonight, sadly, one of my clients said, I’m going to add self-care success as a task on my to-do lists every day, tick the box, and see it is something that is, is so important.

And what happened to me was because I tend to do doo doo doo doo, I’m a real action taker. And I feel like I can handle a lot. And because I’m so happy and very optimistic and grateful.

I don’t realise that I’m actually stressed, like, I don’t feel stressed, I don’t worry, I don’t have that kind of chatter about the negative, because I’m really, really worked on it.

However, when I got tested last year, my cortisol levels were really high, like, really after, after the chance. And so I had to go, Hey, my body is telling me something, even though I feel fine, it doesn’t mean I am fine.

And so I want to encourage you, just because you’re feeling fine, doesn’t mean that you shouldn’t be putting regular consistent things in your calendar to look after yourself.

And this is really hard to do if you’re a high achiever if you’re an action taker if you’re a go-getter and if you fill your life with a lot of things.

If I’m not alone, if you are the kind of person that likes to fill your life, you’re always talking about maybe I need to have more self-care. But the reality is you keep filling your life and you keep having a big long to-do list, it costs you.

It’s normal. Because our society talks about just going and going and hustling and grinding. And it’s almost cool sometimes to just be like “I’m  just going to chuck down another coffee and keep going”

But this can wreak havoc with our bodies.

My functional medicine practitioner had a good talk to me and said Kat, you need to take this seriously. You need to switch off more often   because you don’t realise the cost of it. And you’re just used to it.

If you’re anything like me, it just feels normal, this constant drive to do things to produce to create, and I get a buzz off the go, go, go.

And so for me I need to have a proper holiday where I literally get super bored. And don’t do any strategy or planning or reading a personal development book or business book, but it is really challenging.

I’ve worked with her with lifestyle and basically cut out a whole lot of things. And for six months, I didn’t eat gluten, dairy, sugar, grains – I cut out so many things and just basically ate meat, veggies, fruit and coconut for six months.

But my tests still after that came back still stressed. Stress overrides everything.

It’s funny kind of talking about this in a business context.

But if you don’t address it, everything’s going to be halted in your business. You won’t be able to think clearly your clients will feel it and your energy will actually repel clients. And that’s just the reality of it.

When you go in, or no one’s signing up with me, sometimes you’ve really got to look at yourself. Because if you’ve got this stress happening, even if you’re smiling and happy and all as well, people can feel that.

And we can’t perform well for ourselves, for our family, for our friends, for our loved ones for our community, if we’ve got that constant set of underlying stress.

If you’ve ever read Stephen Covey’s Seven Habits of Highly Effective People, he talks about the P-C balance.

He tells a story about a struggling farmer who finds this egg made of pure gold. The goose that produced it was producing a golden egg every day.

And he realises that these eggs should be enough for him to live a great life. And he decides he could becomes rich because of these eggs, but now that he’s rich, he’s like, well, maybe this goose is full of these golden eggs.

And so he thinks – I’m going to cut the goose open and get all the eggs out. He wants the eggs all at once, he doesn’t want that one a day. And so he’s convinced that there must be a goldmine inside the goose. And so he slices it up and gets to try and get to these golden eggs all at once.

But he finds out that there’s no golden eggs insidem that the goose needed to actually produce one a day. And so it’s killed the goose. And because of greed, he’s killed the thing that was going to keep producing money.

This equation, which is basically the more you produce, the more you do, the more effective you are. That is, a fallacy.

True effectiveness is actually due to what has produced the golden eggs like that’s the P for production and also PC – the production capability.

You can work till 1 am, you can get up early, you can get all this work done, you can pump it out. But at a certain point, after you increase your production, the production capability will fail, and you’ll actually get diminishing returns because you’re tired, your energy’s not there.

And everything starts to go down. And so similarly, like with a car, where you need that regular maintenance and service and, changing the oil, etc. you need to look after the goose, because the goose is the one that produces the eggs.

This is a great metaphor for taking care of ourselves.

So how do we avoid stress? How do we avoid stress halting our business growth?

Here are three things that you can do…

Examples of Red Flags:

There are really four types.

Physical red flags

Maybe your body shows up with a rash or and also, with insomnia. Maybe you get a racing heart, you might get migraines, headaches, stomach aches, tense muscles, physical symptoms your body will send out there.

Mental red flags

Like not being able to concentrate not being able to focus. mind chatter, that constant mind chatter, clumsiness, forgetfulness, being disorganised, having racing thoughts, negative thoughts. And then there’s the mental replay.

Emotional red flags

Things like fear, guilt, shame, worry, doubt, maybe being super sensitive, being easily irritated by noise or traffic, mood swings, irritability, feeling overwhelmed.

Behavioral red flags

Things like having a messy environment, avoiding people, avoiding responsibilities, anything we’re overdoing so overeating, over-drinking, over social media consumption, or over doing Netflix.

All of these things are red flags that our bodies actually under stress and we need to do something differently.

So that’s number one is we need to identify those red flags and think – okay, this is a sign that yes, even though I might not feel that stress, my body is actually under stress and eaters actually face that and acknowledge it.

2. Schedule Your Big Rocks.

Then what we need to do is, look at what are the big rocks. So you’ve probably heard the story of the jar, if you put big rocks, and then small rocks, thin sand, and water, you can fit the whole lot in.

But if you put the sand in first, and then you try and put the pebbles in, then the big rocks you can’t fit as much in. So if we don’t put the big rocks into our life first, which should be our self-care, then it just gets squeezed out.

And then our business is going to suffer. So we need to look at self-care as a strategy in our business that we took off. And it should be daily, weekly, monthly, quarterly, yearly. So maybe daily, what are the daily things you need to do?

What are those non-negotiable things that you know, if you do it, it’s like a domino, it’s gonna push overall make everything else easier? So maybe it’s generally what my sister Vicki, calls clearing the emotional pipes, where twice a day, she clears the emotional pipes.

And that’s where she can produce so much because every morning, she wakes up in journals doesn’t grab her phone. And every afternoon, she goes for a walk without referring just to clear the emotions, let them sit, or let them process.

Maybe it’s going to be an earlier having a bit of night routine, maybe it’s drinking more water every day, then the week clean might be catching up with friends every week, maybe twice a week, you put in something really social and fun. Maybe it’s getting a massage every week.

So what are those things you can do every single week as your non-negotiables just pop some in the chatbox, what are some of the things that you love putting into your life as a non-negotiable as a big rock?

And then think monthly. So monthly, I catch up with friends and do a vision day. Or I’ll do a full planning strategy day with one of my business colleagues or friends or my sister. And then quarterly, I always take less than three nights away.

Always getaway, go to a new place. So think about this, the non-negotiables that you can put in place that you know if you do this regularly like it should be scheduled into your phone, not just a nice idea.

And I know that there are things that you know, these are not new things for you, but how often are you actually doing them.

So you want to identify the red flags, you want to identify the big rocks, those non-negotiable rocks, and I’d love to know what they are for you.

3. Create A Reframe Statement

The third thing you can do is create a reframe statement.

It’s super simple. But you want to when you’re feeling stressed, you want to have been able to reframe really quickly, and you want to have, you need to talk to yourself, and tell yourself good things.

So when you’re under stress, you want to have some go-to statements that you can say to yourself.

It might be “I am capable.” or “No matter what happens, I’ll handle” or “All is well” Or “Everything is working out as it’s meant to.” or “Everything happens for a reason”…

You know, just simple things, especially if you wake up in the night.

If you’re suffering from stress, you’re probably waking in the night or you find it hard to go to sleep, you might find yourself fidgety, nervous, trouble relaxing, if you can have a statement that you speak over yourself to kind of calm yourself down. All as well.

repeat it, repeat it. A really simple template that I use that I really like to use is called a reframe statement.

And it basically says even though x y Z, I choose XYZ and so you’re acknowledging even though I have a migraine, I choose to relax. Even though I’ve got a lot to do today, I choose to be grateful to have the time flexibility, even though these horrible circumstances just happened to me. I choose love.

What are we telling ourselves that self-talk and reframing is one of the most powerful things I ever learned in-person development, the meaning we give something.

You know, a circumstance happens, we get to decide our reaction to it.

We can’t control things happening to us. People letting us down. Clients not signing up. Clients canceling. Technology not working.

Whatever it is, we can’t control.

Another great reframe statement is saying “even though … I choose…

Even though I have this headache, I choose to be grateful.

Even though that person treated me like that, I choose love.

Even though it’s not fair, I choose joy.

I choose gratitude, I choose to focus on the benefits, I choose to focus on the amazing future I have whatever it is.

So to recap 3 simple ways to reduce your stress:

1. Identify your red flags and face them

2. Schedule your big rocks –  put them in your diary, daily, weekly, monthly.

3. Create a reframe statement. If you’re feeling overwhelmed and stressed out in your business, it’s a big sign that you need support.

I love helping people put strategies in place where I’d show you what to do in your business, so that you’re not stressed and overwhelmed trying to figure it all out, that’s where you burn yourself out.

If you want to speed up that process of where you are to where you want to be, so that you don’t just try and do more, more, more more and more and more, and spend 12 hours a day on your laptop, but actually not really get a great outcome, not really make the money that you want…

…save yourself all that stress and effort and frustration working it out on your own. And book for a free 45-minute strategy session with me.

I want to help you move through this because it’s a horrible place to be when you’re stuck in stress.

I’d love to chat with you and just help you through because business is too hard to do alone.

Apply now for your free strategy session with Kat  

Filed Under: Blog Tagged With: Business, business strategy, Productivity Tips, selfcare, selfvalue, strategy

May 21, 2020 by katmillar Leave a Comment

Checklist of Daily, Weekly, Monthly and Quarterly Actions to Grow Your Business

Do you ever find that you can wake up in the morning, open your laptop, and not know where to start?

Do you get caught up in consuming things like emails and Facebook, rather than creating and taking more planned, productive actions?

If we don’t have a plan for taking intentional, purposeful action, then we can do a bunch of things and not achieve a lot!

I’m so excited to share with you some really handy action steps that you can take to grow your business.

This is a step-by-step guide of exactly what you need to do to get more clients if you’re a service-based business owner, a coach consultant, a practitioner or any kind of service professional.

I’m going to give you some suggestions of things that you can do daily, weekly, monthly and quarterly, no matter where you’re at in your business.

You can download the checklist with all the actions here

Daily Actions

These are important daily actions that I recommend you do every single day before you do anything else, including emails.

I recommend that you set your intention for the day and then plan your day.

Your intention might be to stay focused. Be proactive and clear about this intention and write it down on a card and stick it to your laptop or on your desk so you can see it!

1. Plan Your Day

I usually take about 10 minutes to plan my day because I do a weekly review and a plan on a Sunday or Monday. I grab my old-school exercise book, then I go to my master To-Do list on my spreadsheet, and choose the most crucial action points for that day.

Always start with being intentional and that way you are not reacting to life. You are in control of your business, your life and you are the one that’s driving your business.

There’s no excuses,  no blame,  just you in control, taking the lead and setting the tone for your day to be really productive. Being intentional helps prevent you from getting caught chasing rabbits down holes!

2. Respond to Social Media Comments, Messages and Analyse Advert Data

The next thing I do is respond to any comments or messages on social media so I’m not getting caught up on social media throughout the day. I set a timer so I don’t get stuck on my socials.

In this time you can check your Facebook ads and analyse the data.  If you are running Facebook ads, you want to be in there analysing the data. You don’t want to be just leaking out money on Facebook or on your other social adverts.

If you’re doing some split testing of ads A and B, you want to be on top of that daily, especially if you’ve got an event coming up.

3. Post on Your Socials Daily

Try to post on your social media business page daily if you have time. You can use the same exact post, image and content because you’re directing it to your social media plan.

I use Buffer for this, which is scheduling software.  Buffer helps you push your posts out looking cleaner.  It’s a lot more time-efficient and you can go in later and add hashtags.

You don’t want to change your posts for every single platform unless you’ve got all the time in the world.

Weekly Actions

Set your intentions for the week and plan your week. Some people do this on a Friday so that they can go into Monday knowing exactly what they’re doing. Some of you might want to do it on a Sunday night or Monday morning.

1. Update Your Online Calendar

Make sure that you have all of your priorities listed out however you’d like to do it. Then, what I recommend is you have an online calendar like Calendly and block out your dates and times for the week.

I do this at the beginning and end of the week to ensure it’s up to date and refreshed.

Every week you want to ensure you are inviting people to like your business page, so if you’re adding new friends, make sure you have a system for inviting them to like your page.

You also want to quickly invite people to like your business page and if you have a Facebook group, every week make sure you’re inviting new people to that weekly.

If you don’t schedule it and its not part of your system then it can get left behind.

2. Write a Blog Post 

I recommend that you write a blog post every week.  I do this by getting my assistant to transcribe my video into the blog you see on my website. She downloads the video from Facebook, transcribes it and uploads it to YouTube. She takes care of my waffle!

You might want to do that as a system: Do your FB live, write your blog, then send it out in an email to your community. Your people deserve to hear from you, every single week you’ve got so much knowledge.

Make sure that you’re showing up and serving them.  Send an email at least once a week.  Making a system helps you connect with new and potential clients.

3. Reconcile Your Accounts and Do a Weekly Review

I do this every Friday. I’ll go through and reconcile my accounts and look at my income and expenses, every single week.

The other thing I do every Friday is a weekly review. I’ll sit down and I’ll write out my wins and my learnings in my reflections.

If you don’t track information and mark your progress, you won’t feel that feeling of satisfaction when you achieve your goals, which is incredible. And you won’t really analyse and reflect on what you could have done better.

So I literally just do a massive brain dump on a Word document every Friday and it just keeps me on track. If you have a community, you can ask them to do it with you as well.

In my private Inner Circle Facebook Group community, I always get them to post their actions on a Monday, and then on a Friday I get them to post their wins, their reflections their learnings and we all celebrate.

We need to celebrate our successes and it’s really nice to do it together as businesses.

Monthly Actions

I recommend that you have a system that you revisit your website and refresh it monthly, updating any wording or images to keep it fresh.

You might need to update events that you’ve got coming up, depending on how many you do. I tend to do a meet-up every month when we’re not in isolation.

I do a webinar about once a month. If you do 12 webinars a year then you are consistently bringing in new leads to your business. All the people that register and don’t go end up on your email list.

Webinars are an amazing asset to have in your business, and they’re working so well at the moment. Once we get back out there into the marketplace and actually seeing each other in person, then I recommend a meetup event where you are showing up as the expert, the educator and the authority.

Quarterly Actions

If you don’t have quarterly goals, I recommend that you consider creating and aiming to hit quarterly goals so you know exactly what you’re working on for the following three months.

if you block out your year into the three-month blocks you can work out how many quotes you need, how many webinars, conversations and discovery session to fill your quota.

Each quarter I go away and do my quarterly review. I actually book a place at the end of March, June, September and then have the big one at the end of the year.

I do all my planning in this time for the following quarter. I set my goals and I’ve got my vision board. I set my habits, targets and reflect on the past quarter.

You might want to revisit your business vision and mission and values during this time.  It’s always good to sit back and work on your business, rather than in your business. This helps you to take a step back and take a strategic look at your business.

You also want to plan some events, launches and workshop days for the following quarter. Every quarter I do a free workshop. Free workshops are a lead magnet that I get to meet new people and bring them into my business.

I also recommend that you create a new freebie as a new lead magnet every quarter.

Want to know exactly HOW to do these actions, so you can get new paying clients fast?

I’m running a FREE workshop THIS Saturday, 23rd of May ‘Attract New Clients With Ease’.

This workshop is exclusively for service-based entrepreneurs, running their own small business.

During this workshop we’re going to cover step by step, exactly how to attract new paying clients who are willing to pay you what you’re worth.

You’ll learn how to create an effective online strategy, great content that connects with your ideal client and a streamlined automation system.

You will discover my proven 5-Step Client Attraction Formula – it’s a step-by-step process of everything you need to attract new clients. It’s been tried and tested and it works.

You’ll walk away with a clear, step-by-step marketing roadmap that takes away all the guesswork.

There’s no catch, no hype, just valuable content and action-taking. These online workshops are quite small, because I do limit the amount of people that I allow to register.

So, are you ready to start attracting your ideal paying clients?

Click here to learn more

I can’t wait to see you soon!

Kat

 

P.S You can download the checklist with all the actions here

 

Filed Under: Blog Tagged With: Amplify Your Influence, Business, Business coach, Business growth, business strategy, Business workshop, Client Attraction, Coach, Coaching, Entrepreneur, Entrepreneurship, Influence, Motivation, Productivity, Productivity Tips, strategy, Success, Time management, Time saving, Webinar

August 10, 2019 by katmillar Leave a Comment

5 Systems You Need To Attract And Sign Up Clients Consistently

 

I know the word ‘system’ isn’t sexy… But in this video and blog post, I share why systems can be truly sexy, and life-changing in your business. I share 5 systems you need to attract and sign up clients consistently.

 

Systems help you free up more time to attract more clients and be able to sign them up, so you can do more of things that you really love to do.

Systems allow you to have more time for the things that are in your genius zone – the things that only YOU can do.

Wealthy people create systems, and then they let the systems do the heavy lifting for them.

One of my favourite ways to view systems is this:

S – Save

Y – You

T – Time

E – Energy

M – Money

S – Stress

A system is a procedure, a method, a process, a set of steps that you repeatedly do.

And if you get them on automation, which so much you can do now because of technology, it allows you to have more time to do high-level tasks, like create quality content.

Systems allow you to plan and have a clear vision of where you’re going and really grow your business to the scale that you want it to be…

… as opposed to staying small and being stuck in admin and stuck in all those menial tasks that can just drag on and leave you frustrated and stressed.

You know those tasks that get you stuck and still not having the kind of impact that you want, or making the kind of income that you want to have.

The right systems can allow you to know that you’ve got a steady stream of clients coming in.

If you put these five things in place, if you have the systems taking care of all of the many tasks you need to do in business, through technology and through setting things up properly with a good foundation, you’re going to feel much less stress and much more relaxed.

Also, systems allow you to connect all the different parts in your business.

There are a lot of different steps that need to work together to achieve the outcome that you want for your business.

The right systems mean you know that everything is cohesive and taken care of.

You don’t forget to follow up on that person, you don’t forget to ask for referrals or testimonials. You don’t forget that you need to do a proper marketing campaign in the right timeframe.

There are a lot of systems that you need in your business.

Here are five of the most important systems that you need to focus on in order to attract and sign up clients.

 

1. A Content Creation System

You need a system for how to create regular consistent and valuable content to put out into the world.

I don’t just mean chucking up random Facebook posts, I’m talking content that is strategic and purposeful.

Your consistent content should be about educating your ideal clients on exactly what they need to know about you.

It should show people why you’re different and exactly how you can take them from A to B or A to Z, that you know what you’re talking about, that you can be trusted, that you know how to help people transform and get a great result.

That is what your content is about. It’s not just about quickly putting something out there just to be seen and posting anything that’s not valuable, you want to make sure that you have a system for your content creation that is regular.

I recommend that you post on social media and daily. Posts should highlight things like:

* Why you’re different

* What you believe

* What you stand for

* Your unique point of difference

* Your opinion on things

* What kind of person you are

* What kind of things that you help people with

* Maybe you spotlight one of your clients that you’ve helped achieve a transformation

* Maybe it is showing behind the scenes

* Maybe it’s showing you at an event and putting the highlights of what you’ve learned during the event

So when you put the system in place, you’ve got a plan for it. You’ve got a schedule, you’ve got a map.

With my private clients, I help them with this with a social media planner.

And I teach them how to rotate their posts, being strategic in how many times they are purely giving value and how many times they asking for the next step.

We also look at rotating between educating and entertaining and inspiring – doing a good combination of these.

You don’t want to have it all ad hoc and just randomly post last minute, because you quickly need to think of something – you want it planned in advance.

I recommend you use a scheduler. You can also add posts when you’re out and about, but at least you don’t have to manually do it every day.

I have looked at a few different schedulers. I personally like Buffer, because you can create everything on automation to go out.

I also recommend with your content creation that you send me an email to your list, once or twice a week.

And it’s valuable content – you’re giving, you’re sharing, you’re helping people to solve little problems in their lives that is in your area of expertise.

Don’t send something on mindset one day, and then on health, and then on relationships and then on finances – make sure your content is your ideal client with your content.

We also need to have a system for our copywriting.

We need to have templates that we’re using with our copywriting. This is what I do with my clients, I give them templates to follow because it’s a whole skill in itself.

It’s something that a lot of us haven’t been taught.

It’s something that we need to study and practice and get good at.

Copywriting is a big part of our marketing.

Copywriting is basically any kind of words that you write in order to market or in order to influence, it’s about copy that you write for a commercial purpose.

You also need a system for the copywriting on your landing pages, so you can capture people’s email addresses.

So that’s number one – we need a system for our organic, our free marketing.

 

2. An Advertising System

You need a system for paid advertising. And for most of you watching, it’s probably Facebook ads.

You need to be running Facebook ads. Gone are the days where we can post about our business all the time and show it to loads of people.

Those days were good when they lasted, but those days are over.

Now, we’ve got to pay to play.

So you want to always have ads up and running, you’re keeping an eye on them to make sure they’re converting, even if it’s $3 a day, and you’re posting your content and putting money behind it on Facebook.

I don’t recommend that you just boost posts.

I recommend that you actually create a whole ad, and that you’re always testing and measuring, you’re always comparing an A and a B – such as headlines or images against each other.

I’ve always got ads running, there’s never a time where I’m not running ads. They are running either running to a freebie/lead magnet, or for an event that I have coming up, or for people to watch a video of mine, and I’m always keeping an eye on it.

So instead of consuming social media, when I’m on Facebook, the majority of the time I spend on social media is creating and posting original stuff that I write, and not just copying or reposting other stuff, and also checking my ads insights and making sure that they are working well.

 

3. A System For Presenting Your Offer

Presenting is about sharing an offer to your ideal client.

Usually, you will present one offer at a time, and I recommend that it is whatever it is that you believe that your ideal client needs most.

You need to present, whether that’s on a video, whether it’s a sales call, whether it’s a webinar, it could be a sales letter – such as a full landing page with the sale, it could be a live workshop – it’s some kind of presentation where you’re presenting the next step to your client.

So you need a system around it.

You need to know when you’re going to do it, you need to know the schedule, you need to have it clearly planned out – the structure of your presentation, what you do before the presentation, during the presentation, after the presentation – these are all things that you need a solid system for.

Ideally have templates for all of these things, so that there is a system, structure and strategy – so that you’re not starting from scratch, and just kind of making it up as you go along. That’s a big waste of time.

 

4. A Sales System

You need a sales system – a process.

This is where you’ve attracted the potential ideal client, also known as a lead or prospect, and you’re going to convert them to a paying client.

This is where the rubber hits the road, this is the thing that will keep us in business. Sales are the lifeblood of our business. The only reason a business fails is not enough sales.

And the main reason a business succeeds, there are lots of reasons but fundamentally it comes down to having enough sales.

If you don’t have enough sales, you don’t last in business. You’re stuck in a job, you’re going and doing something else, you’re distracted and you can’t put the time and effort into growing your business properly.

So for a sales system is about setting up a process where you know what to do before the sale, during the sale and after a sale.

You need a template or script with the appropriate questions, you need to have a structure for how you do that offer.

You don’t want to get on the phone with nothing planned, that’s not going to work. That’s going to convert really low.

You want to make sure that you know what you’re doing, you’ve planned it out properly.

And then you also have a post-sales process.

I like to document everything that I do in my business, all the system. I record videos on them so that I can train up my intern or contractors.

You need clear systems to get people to get money into your bank account.

There are lots of steps you need in this system.

You need a way to take payments for example Stripe, or PayPal, or Ezidebit.

You need a way to book people into your calendar, and that should be automated, there shouldn’t be texting back and forth. There should be none of that manual stuff happening – that is not a good use of your time.

Your time is spent doing what you do best, and not trying to collect money. You’re not a bank.

It’s not trying to book appointments, you’re not a PA, you’re the business owner.

You’re the visionary – you’re the one that needs to set the direction, the culture, the values, the vision, the mission, the goals – THAT part of the business, not getting stuck in low-level tasks like admin.

So once you set up a sales system, you’ll know that you have a certain amount of leads coming into your funnel consistently and you’ll be able to convert them into paying clients.

 

5. A Nurture and Follow-up System

Do not leave this to chance, and do not leave it to memory. Don’t even leave it to your to-do list.

Unless you’re constantly prioritising and ordering around your to-do list -which is kind of a waste of time… It’s better to just have a system.

When I first started out in business as a Personal Trainer, before I used the internet much, I’m not naturally organised, but what helped me was having a system. I had to work on getting organised and planning and having a system so that I didn’t have scraps of paper lying around.

My system was – I pulled out their folder with the notes from their previous session, I planned the session that we’re about to have. I had everything documented and color-coded.

Creating these systems really helped me with clients, because I had the system of knowing how many leads I needed to get on the phone, how many appointments I needed to book, how many of those would convert into paying clients, and then how to nurture and follow them up.

I had a system of checking in if they didn’t by and a system of following up and setting myself appointment reminders, otherwise people fall through the gaps.

There’s a saying in the marketplace ‘The fortune is in the follow-up.”

How many people have you missed because you haven’t followed them up?

Maybe you’ve met them at a networking event, and you’ve got on really well, and the business card is somewhere in a drawer somewhere or in your handbag still and you haven’t done that follow up. I’ve been guilty of this over the years.

Follow up has to be fast.

You also need a system for looking after people – maybe they’ve bought from you in the past, or they might be a client that you only see occasionally – you want to have a system to follow them up.

Also, you need to have a system for making sure that you’re asking for referrals and testimonials.

Once this is all systemised, it’s going to take away so much stress.

So many people are running around chasing all different things because they don’t have good systems in place.

Doing these things and getting a result from these things, and two different things.

The better the systems are, the more likely you’re going to get consistent results.

And you just keep tweaking the system until it works.

You don’t want to get caught up in the emotion and the drama. You just want to focus on the numbers and the facts in business.

Of course, there’s emotion involved, but we need to do our best to keep it very factual, and just focus on the tasks that are going to get us the outcome that we want.

This stops the handbrake being on the business, where there’s no flow of clients because we’re getting stuck in low-value activities, or we’re running in the wrong direction really fast and we’re exhausting all this energy when actually we need to be focusing on getting the systems in place.

It can feel like a lot of work to put systems in place, but I promise you – it’s worth it.

It’s a ‘do it once and it’s done’ approach.

As one of my favourite quotes by Les Brown states:

“Do what is easy and your life will be hard. Do what is hard and your life will become easy.”

So, if you’re wondering, where do I start with all of this? I don’t even know where to start, I’m overwhelmed…

…I totally get it, because it was me when I started off as well.

It’s taken me time to build systems and I’m still tweaking them. But I can help you save a lot of time and energy in putting them in place because I’ve found some great hacks and technology tools that can help you.

There are a few different options for how I can work with you.

If you haven’t had a one-on-one session with me before, then I’m offering you a free one-on-one session. I will help you strategise and put the right systems in place for your business and show you the next steps you need to be doing right now, and how to actually do them.

Or maybe you’ve got these systems in your business already, but they need a few tweaks because they’re not all working as well as they could.

If you don’t have a flow of consistent clients coming through your pipeline and you’re signing them up regularly and then nurturing them so they are raving fans, systems can help you.

You can book in your free session here

 

Also, I have a full-day workshop coming up on Saturday the 17th of August, in Sydney.

This is for you if you want help putting together your client attraction system to help you attract and sign up clients and keep them coming and paying you consistently, so that you can have a profitable business that you love.

You’ll learn the systems you can use to free up your time and stop stressing and struggling over money and getting stuck in procrastination or overwhelm or any of those things that hold us back in our business.

You’ll get loads of useful tips and a step-by-step plan that you can apply straight away, plus a lot of support and a great community.

Learn more about the workshop here

 

 

 

Filed Under: Blog Tagged With: Business, Business coach, Business growth, Business systems, Client Attraction, marketing, Productivity Tips, sales, Systemisation, Systems, Time management

November 6, 2018 by katmillar Leave a Comment

Productivity Power Tip #5

Productivity Power Tip #5

Strategy before tactics

A problem I see a lot is entrepreneurs trying new tactics, without understanding the strategy behind it.

This is especially the case if you are a creative entrepreneur or business owner just starting out.

Strategy refers to a direction toward a goal. Tactics are the actions taken to support that strategy.

I see a lot of people getting lost. They hear about another tactic and try to apply it without considering whether it’s the best fit for them right now.

Or, they spend time creating new things before considering whether it suits their business model.

Examples of this include:

  • Posting videos without understanding the exact ideal person client trying to help
  • Putting out blogs and never putting a call to action with it
  • Posting lots of random quotes without thinking about the ’why’ behind it
  • Posting stories that don’t help solve people’s problems
  • Posting images without thinking about whether it fits your brand message

I’ve made all of these mistakes. It’s easy to get caught up in new shiny tactics because they seem like a quick way to solve our problems.

It takes time to develop strategies. But if we want real and lasting results, it should always be strategy first, tactics second.

A well-planned strategy provides you with a clear vision of where you’re going and helps give you direction in your day-to-day decisions.

Anyone can do tactic for 2 seconds – the strategy is the key.

 “Tactics without strategy is the noise before defeat.” - Sun Tzu

Action Tips

Do you have a clear strategy in place that will take you towards your vision and goals?

If not, it’s time to step back and clarify your strategy.

What would help you the most at the moment? Maybe it’s marketing, sales, packaging, niche, pricing or event-planning.

Book in at least 1 hour of thinking time alone this week, where you put your phone on flight mode and nut it out.

It’s worth it.

Filed Under: Blog Tagged With: Productivity, Productivity Power Tip, Productivity Tips, Time saving

November 2, 2018 by katmillar Leave a Comment

Productivity Power Tip #4

Productivity Power Tip 4

Productivity Power Tip #4

Eat That Frog

As business owners, we can have very long to-do lists. Often, when we feel overwhelmed with so much to do and so little time to do it, we can procrastinate on the hard tasks.

It makes sense – our brain always wants to take the path of least resistance.

Sometimes it’s because we feel we don’t have the space or brain capacity to give it our full attention, other times it’s because we don’t know how to do the task that’s on our to-do.

Either way, putting the hard things off can make them loom larger and larger over us, and can start to affect our confidence as a business owner.

This energy can be a drainer on our head-space and can lead to us getting caught in a spiral of self-judgment and self-doubt.

Often this can be avoided by committing to start each morning with our hardest or most unpleasant task.

A few years back, I read an excelled book by Brian Tracey called “Eat That Frog”.

In the book, he tells a story about Mark Twain who once said that if the first thing you do each morning is to eat a live frog, you can go through the day with the satisfaction of knowing that is probably the worse things that will happen to you all day long.

Your “frog” is your biggest, most important task, the one you are most likely to procrastinate on if you don’t do something about it.

Successful, effective people are those who launch directly into their major, challenging tasks and then discipline themselves to work steadily and single-mindedly until those tasks are complete.

Eat that frog - productivity tips

Action Tip

What is your “frog?”

What is the one task that you have been putting off?

Once you have chosen your “frog” make it a goal to wake up tomorrow morning and do that task first.

Filed Under: Blog Tagged With: Productivity, Productivity Power Tip, Productivity Tips, Time saving

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