Kat Millar

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7 Big Mistakes Amateur Presenters Make

Do you want to show up as your best when you’re presenting?

But do you ever get on camera and suddenly feel like your authentic self is buried under a ball of nerves?

Or you feel like your audience hasn’t been as engaged and responsive as you hoped?

Having delivered thousands of presentations, each one getting more precise and clearer on what works and what doesn’t…

…I’ve discovered that there are 7 core mistakes that people make when it comes to presenting.

These little-known mistakes can make or break your presentations when it comes to getting engagement and building trust.

These are fatal, often undetected mistakes that people make in their presentations.

I’ll show you how to avoid them.

Instead of wondering why your presentations aren’t successfully engaging people.

Converting viewers into leads and clients…

…you’ll never have to worry about fumbling your words and not being able to communicate your value effectively.

What that means is that you’ll be able to show up confidently.

Relaxed and present, and use your presentations as a powerful client-converting asset.

What that ultimately means is that you’ll consistently have a waiting list of clients wanting to work with you.

In this video I share 7 big mistakes amateur presenters make.

You can check out the video here…

The 7 mistakes I’ve found amateurs make when presenting:

1 – Showing up with low confidence

Over the years I’ve discovered that there are 4 main fears that kill confidence. 

  1. A fear of failure – getting it wrong, looking silly, looking incompetent
  2. A fear of rejection – that people won’t like what we say
  3. A fear of loss of security – feeling unsafe, uncertain, insecure
  4. A fear of criticism – The fear of what people think of us, a fear of judgment, which can stop us from sharing authentically what’s on our heart.

Most of us have at least one of those fears. All these fears can be total dream-killers!

These fears stop us from stepping up as the leader and the influencer we were born to be.

My biggest fear was fear of failure. Specifically, feeling incompetent. It held me back for years from presenting.

If we want to accelerate our business growth, the trust people have in you, and how fast you get clients, you need to show up confidently.

I want to help women to show up powerfully and confidently.

We need to do whatever it takes to build ourselves up.

2 – Focusing Too Much on Themselves
If you’re nervous, focus on service.

When you’re speaking to people, the more you think about yourself, the more you’ll feel fear because you’re thinking about looking good and avoiding looking bad

I believe we all have a message to bring forth and a mission to fulfill on this planet.

Focus on the change you can help someone make in their life.

One thing that really helped me, was when someone said to me – “every day that you are focusing on yourself, someone is suffering.”

Someone is actually struggling right now because they have a problem that you can help them solve.

You know enough to help someone solve a problem.

If you have a smartphone, you can get on there in an instant and help provide solutions for people.

It’s ok if not everyone resonates with what you say. It doesn’t matter – it’s about the people that can be helped.

Turn the focus away from yourself and onto focusing on the value you can offer people.

That’s how you grow your business.

3–Failing to use Influence skills

Influence skills are essential if we want to help people have a breakthrough and improve their life.

The reason I have such a strong conviction around influence is that others went all in on their conviction. They influenced me to invest in education which gave me freedom.

When I was broke and struggling, people showed what’s possible for me and didn’t give up on me having a breakthrough.

It gave me my freedom.

Other people going ALL IN on their convictions to help me imparted to me a conviction and life has never been the same again

I will not give up on you because you matter. No one deserves to suffer. I don’t want anyone to be crippled by confusion.

When others ask me if I did all I could to help them, I can say YES.

I’ll do whatever I can to influence them elegantly. Not in a convincing or pushy way, but in a way that they can have a breakthrough.

4 – Not Valuing Their Expertise Enough

Remember to prize Yourself

You’re not a charity. You’re an expert in your field and you deserve to show up worthy of that.

We need to value the money and time we’ve invested in our craft and skills.

So many people get stuck in comparison. 

You need to value your skills and knowledge.

A lot of you have unconscious competence and you forget how valuable your stories and experiences are.

You are the prize!

5 – Underwhelming or overwhelming

Underwhelming is boring and fluffy.

Overwhelming is jam-packing so much in that people can’t absorb it or take action on it.

When you get this right in the sweetspot – it’s valuable.

Value is what gets someone to take an action.

Value also means spending time practicing, thinking through what is going to be really useful for people.

Value is not squeezing as much content as humanly possible.

Amateurs try and teach everything they know.

Professionals leave voids to create in the audience a hunger for more.

I once heard someone say that if you squeeze in the content, you squeeze the audience out!

6 – Being Unprofessional

We all know that we need to be professional, but what does that look like?

Being professional means:

  • Having a nice quiet environment and making sure your audio is good and clear with no background noise
  • Making sure that you’ve got a good lighting system
  • Setting your computer or tablet up at eye level
  • Making sure you start on time
  • Ensuring you have nice professional PowerPoints, if you’re using slides
  • Practicing your talk before you deliver it

All of this is part of being professional.

This doesn’t mean you can’t be personable though. It really helps to add humour and your personality and flavour.

Professionalism is not perfectionism. It’s about giving the most value while still being yourself.

7 – Speaking Without Structure

People want organised knowledge.

You don’t want to just give people a whole heap of content or information and leave people to figure out what to do. 

You want to make it digestible and palatable for them, by breaking it down into steps or pillars.

The best speakers in the world have organised the information into a structure.

If you think that they’re just winging it and speaking intuitively, believe me – they’re not.

People have a fear that structure is boring and restrictive.

Talking so that YOU enjoy it? Or the audience enjoys it?

That’s why I use frameworks. It allows you to put your superpower in – your message.

3 reasons why structure is so important:

1. People actually get the message

2. People start using your words

3. People sign up

Structure helps you to amplify your influence

The world isn’t looking for perfect presenters. Imperfect presenters can still make a significant impact. This is why I’m dedicated to helping women to become great presenters.

If you want to move people with your message, create real change and grow a truly influential business.

Presenting is such an important skill set to add to your business.

Would you like to know how to run online events that attract new clients?

The recent Masterclass is now available – but only until midnight 28th August.

I shared –

  • How To Create An Engaging Workshop Presentation
  • How To Deliver A World-Class Workshop
  • How To Market Your Workshop So The Right People Come

Watch The ‘How to Get Clients With Online Workshops’ Masterclass Replay Now

P.S. Whenever you’re ready… here are 3 other ways I can help you grow your business:

1. Grab a free copy of my ‘Client Attraction Checklist‘

It’s a powerful roadmap to attracting leads, signing clients, and scaling your coaching business. — Grab It Here

2. Join the community and connect with like-minded Coaches & Experts

It’s our Facebook community where ambitious entrepreneurs learn how to increase their income, influence, and impact. — Join Us Here

3. Work with me to get more clients

If you’d like to work directly with me to get more clients… just send me a Facebook Message with the word “Clients”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details — Message Here

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How I overcame my biggest fear around presenting

Would you love to be the type of person who confidently and consistently shares your knowledge with groups?

But you find yourself procrastinating on recording live videos or running online events?

We all have a next level of presenting.

Maybe you’ve been doing pre-recorded videos and your next level of presenting is to do live videos.

Maybe you’ve been doing 60 or 90-minute Masterclasses and your next level of presenting is to run a ½-day or full-day event.

If we’re not taking that next step towards our next level, or we’re not presenting consistently there’s usually only ONE reason WHY.

  • Not “I’m too busy”
  • Not “I don’t like speaking on camera”
  • Not “I’m bad at technology”.
  • The one reason is usually fear.

The next step outside our comfort zone usually has a fear attached to it.

A lot of people I talk to are avoiding their next level of presenting because of fear.

I get it because I had so much fear around presenting.

Fear can be really crippling.

And the problem with fear is that we often think that it’s keeping us safe, when it’s actually just keeping us small and limited. 

If you want to become a more effective presenter, it’s so important to overcome any fears you have around showing up fully and authentically.

Otherwise, the fears can be like a ball and chain that will hold you back.

Which is why I want to help you understand the fears that are in the way of your next level and give you some practical strategies and mindset strategies to overcome them.

So, you can…
 
 1. Show up online more powerfully, more consistently, and more authentically

2. Build a deeper connection with your community

3. Get more engagement, and ultimately, more ideal clients

If you want to accelerate your business growth, the trust people have in you, and how fast you get clients, you need to discover any fear that’s stopping you taking action.

In this video, ‘How I Overcame My Biggest Fear Around Presenting’ I’m sharing 3 main ways I’ve found to overcome the fear so that you can show up and shine online…

You can check out the video here…

Over the years I’ve discovered that there are 4 main fears that people have when it comes to presenting confidently. 

  1. A fear of failure – getting it wrong, looking silly, like incompetent
  2. A fear of rejection – that people won’t like what we say
  3. A fear of loss of security – feeling unsafe, uncertain, insecure
  4. A fear of criticism – The fear of what people think of us, a fear of judgment, which can stop us from sharing authentically what’s on our hearts.

Most of us have at least one of those fears. And all these fears can be total dream-killers!

These fears stop us from stepping up as the leader and the influencer we were born to be.

In 2011, I was working in London and I attended a really big convention in Birmingham with a friend and I had one of those lightbulb moments when I was listening to the speakers. 

I realised that if I wanted to reach more people, I had to get over my fear of speaking to groups and learn the skills of presenting.

I remember afterwards sitting in a hotel lobby drinking wine by a fireplace with my friend and talking about the speakers and I said to him – I’m sick of just working with people one-on-one. I want to be a speaker.

It was a turning point where dream and reality collided.

It was such a magical feeling of passion and excitement and energy!

Since that time, I’ve been totally committed to learning and upskilling in the area of presenting.

It wasn’t until I learned how to do it that I started growing my audience and growing my income.

I’ve found that presenting is the best way to get clients. 

For most of my life, I didn’t like being seen. I didn’t like attention.

I went bright red whenever it was my turn to speak, even in a small group of friends.

Now one of the things that I’m MOST passionate about, is getting in front of a group of people and sharing tools, strategies, and inspiration that can help people.

I’ve completely overcome my fear and although I still get nervous, it now no longer stops me.

My mission is to help women overcome the fears holding them back, and gain the confidence to consistently present their message to the world.

Here are the 3 main ways I’ve found to overcome the fear, so that you can show up and shine online…

1. Focus on the person who needs you

Rather than feeling like you’re talking to the masses, think of it as talking to one person, one human being who needs your help, and that really helps us overcome the fear of rejection.

If you’re feeling fear around your next level of presenting, it’s really good to focus on the person who needs you.

Think about the confusion they have, and how you used to be confused about the same things.

Think about how you used to be overwhelmed, disappointed, or frustrated about the things that you now have answers for.

Going back to that time when you were in their shoes before you found the answers, really wakes up a desire to speak up.

The world’s hurting right now and you have keys that can help people to improve the quality of their life.

Often we try to avoid our next level, because we think it’s going to give us less of what we want.

For example, our brain might be saying something like – “If you show up on a Facebook Live you might get rejected. If you show up on a Facebook Live and stuff up your words, you’re going to feel like a failure. You won’t feel secure. If you show up, you might get criticised.

There are so many things that your brain can come up with to stop you from taking action so you try to avoid these things.

Sometimes we think that the action means we’re going to get less of what we want but we actually end up getting more – because ultimately, what these four fears sit under is a loss of love, acceptance or belonging, and a loss of true human connection.

That’s what you and I are craving. We’re craving human connection.

Often, we avoid our next level because we think it’s going to lead to rejection or criticism, which will give us less connection with people.

The sad thing is, it costs us. It ends up giving us LESS of what we want – true human connection.

When you really connect deeply with your ideal client and what they’re struggling with, it does something so powerful in your brain.

However, the fear of not showing up because you’re so scared of what people think – whether they are going to judge you, can stop you from reaching this person that’s struggling.

This is the person that you have the answers for!

Something practical you can do to connect with them in your imagination is to write them a letter or journal as though you are them.

This can really help you feel connected with them as a human being that you can help, rather than thinking of speaking to the masses.

2. Take courageous action consistently

The fear is a result of our beliefs.

We only have chronic fear because of something we keep choosing to believe.

They’re just thoughts in our minds. They’re stories we tell ourselves.

The reason most people have these fears is because they think it doesn’t matter if they keep believing them.

They don’t think of the consequence of keeping believing them.

Just because it pops in your head doesn’t mean it’s truth. These aren’t facts.

Don’t allow your mind to run wild.

You can’t keep believing these thoughts and expect your results to change.

If you’re saying anything to yourself that’s stopping you from taking brave action, you need to stop saying that.

You need to speak the truth.

And you need to prove to your brain that action is safe.

This requires taking action despite feeling fear. We can’t wait for the fear to go away, it doesn’t. We have to act while we still feel it. We only succeed when we’re willing to fail.

Confidence is attached to progress, and we only progress if we practice. Publically. We don’t overcome fears sitting in our bedroom.

This freaked me out, a lot. But I realised it was the only way. I was trying to go around the mountain, under the mountain, away from the mountain – when I knew that eventually it was inevitable that I needed to climb the mountain.

If you don’t feel you’re progressing, you’ll start to lose your confidence and you’ll stay stuck in fear.

When we don’t take consistent, courageous action, we get stuck in over-thinking. Suffering from the elusive ‘perfectionism’ (that doesn’t exist).

We internalise all the worries and potential setbacks and over-think everything, instead of just acting.

If we want to grow, we can’t wait for our feelings to change. Our feelings will always try to protect us and keep us safe.

If you don’t start doing the things you don’t feel like doing, you could wake up one year from today and be in exactly the same place.

Most of us started our businesses to make more money, make a bigger impact, and have greater freedom.

But if we’re not showing up and presenting consistently online, it’s really hard to get these things.

One of the ways I overcome my biggest fear around presenting was taking action despite the fear.

I kept putting myself out there, even though it was uncomfortable.

* I recorded live videos, even though I found it uncomfortable

* I ran events, even though I didn’t know what I was doing

* I surrounded myself with encouraging cheerleaders (a.k.a great coaches and mentors).

* I continuously put my hand up at events until I got more comfortable with the spotlight

* I applied to speak at venues that scared me (like the International Convention Centre)

* I went to lots of networking events on my own

I’ve now spoken in front of hundreds of groups and no longer have a fear of public speaking. I still feel nerves, but I reframe them as growth and energy and do it anyway.

I’m so grateful to have awesome people around me who are powerful, strong, and who aren’t afraid of their presence, personality, and ideas taking up big space in the world.

I’m so grateful for my coaches and mentors who have modelled courage, who have felt the fear and done it anyway….

The people who have continuously fought against fear in order to bring their knowledge, experience, creativity, and ideas to the world.

Taking your place in the world feels good. Speaking up feels good. All it requires is choosing to take the next brave action on your path.

Something practical you can do is write down what is a courageous action you’ve been putting off and set a date to do it. Then put it into your calendar.

3. Follow a Formula

Focusing on the people you’re here to help and taking courageous consistent action can get you over the line to stepping up to your next level.

So you decide to go live, to do the event, but then there’s another story coming up.

And it says something like…

“I don’t know what to say,” or “I don’t know how to make it come across in the way I mean.”

“What if no one likes it? Or What if I struggle to come across as credible?”

“What structure do I use?”

“What needs to be in the presentation in order to get engagement?”

Maybe you don’t know what call to action to share.

Maybe you don’t have a clear offer.

Maybe you’re not sure how to make your presentation emotional and awaken a desire within people that inspires them to take action.

And if you don’t have the right tools, skills, and support to overcome them, the stories and fears will run your business.

How often have you thought about running an event, but you haven’t?

How often did you think about doing a FB live video, but you didn’t?

That’s because it’s hard to work on these fears without having structures, tools, templates – a proven formula

You overcome fear with a formula.

The fears are not just about ‘just doing it’ because you also need the skills and the tools – you need the roadmap.

When you have the roadmap – the formula for how to do it, all the fears start to vanish because you know what to do.

The fears don’t go away on their own. If you don’t know how to present, the fears will keep your business stuck, and small.

When I was stuck in fear of failure, it was just because I didn’t know how.

I was trying to attempt something that I didn’t know how to do well. SMILE

Following a formula means you overcome the fear in a very practical way, without having to do years of therapy and mindset work.

If you want to accelerate your business, you need someone outside of you to help you through it.

Without my mentors, I never would have been able to overcome the crippling fear I had of what people think.

I had a lot of coaching sessions to be able to do what I do.

I have a lot more coaching sessions to do to go to my next level and I’m always going to have a mentor.

Whatever you want to do next, it’s unlikely you’re going to go to your next level on your own.

Some of you are trying to do it all on their own and it’s almost impossible.

One of the fastest ways to overcome fear is with a formula. 

For me, it was learning the skills and getting the tools – like templates and a structure – that helped me step up, despite the fear.

It’s not about getting rid of the fear so you never feel it.

It’s about getting to the point where you can take action consistently DESPITE having the fear.

A clear, step-by-step how-to.

A formula stops fear from stopping you.

You overcome fear with a formula.

The most important thing I did that overcame my biggest fear around presenting, was I invested in learning presenting skills (and realised it was so much easier and more once I had the how all laid out step by step).

If you recognise that there’s a next level for you and you also recognise you need the HOW…

And if you’d like to learn how to create a presentation that inspires people and gets you clients, I’d like to invite you to my upcoming FREE live workshop “How to Get Clients with Online Workshops” on Tuesday, August 23 at 7 pm AEST.

How to get clients with online events

I’m sharing:

  • How To Create An Engaging Workshop Presentation
  • How To Deliver A World-Class Workshop
  • How To Market Your Workshop So The Right People Come

You’ll learn how to: 

  • Use FREE events to reach your financial goals
  • Grow your business by helping more people using my proven formula
  • Build trust and connection fast, even if you struggle with nerves
  • Create engaging and profitable presentations
  • Position yourself as an expert
  • Consistently sell out your programs

Register for How to Get Clients with Online Workshops

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5 Things You Need To Grow Your Business To $10K Months Consistently

I have a question for you.

When was the last time that you sat down and planned out a clear game plan to bring in consistent clients every single month?

If you haven’t done it for a while, you’re not alone.

It’s not always easy to step back and move from working IN your business to actually working ON your business, from a strategic point of view.

In business, there are literally hundreds, if not thousands of things that we could be doing right now, in order to grow.

Like Blogging, Podcasting, Clubhouse, Google SEO, Facebook ads, YouTube videos, Instagram Reels…

We could be doing joint ventures, email nurture sequences, crafting great sales pages, DM strategies… the list is endless!

To grow our business, it’s crucial that we are in action. But how do we actually decide WHAT action to take… when there are SOOO many options of what we could be doing in our business?

Can you relate to this? You wake up in the morning, you’ve got a huge ‘to do’ list…

…you get caught up in life and appointments and next minute the sun is setting, and you realise that you haven’t posted on social that day.

And now you’ve got to go pick up your kids or meet your friends.

Maybe you’ve also got a side hustle, also known as your job (I call jobs ‘side hustles’ because they’re not the main thing 😉

Add to it your social life, and your family, hobbies, and everything else you want to be doing…

You just want to know how to make it all work to get your business delivering consistent results for you.

After being in business for the last 18 years now and trying so many things, I’ve discovered there are really just FIVE things that you need to focus on to grow your business to 10K+ months consistently.

It wasn’t until I did these things and looked back to reverse engineer it to see “Oh, that’s what I did to get there.”

The sooner you learn them, the sooner you’ll be able to implement and get better at them!

Here are FIVE things you need to grow your business to 10K+ months consistently.

1. Accelerated Attraction Strategy

The first thing you need to grow your business to 10k+ months consistently is what I call an ‘Accelerated Attraction Strategy’.

Attraction is the very first step to building awareness of your business – getting visibility onto what it is you do. So you need a strategy to attract the right people consistently.

Not just as a one-off, for example like one video on your website or one post on your Facebook page, but a consistent strategy that you’re out-working every single week.

And the most important thing about your strategy is that you have clarity on three things.

a. The Big Problem That You’re Solving

The first thing that you need clarity on is the big problem that you’re solving. What is that one big problem that people will pay you to solve?

A lot of entrepreneurs jump in and they start posting content straight away until they’ve got that clarity.

b. The Ideal People That You’re Serving

The second thing that you need to know is who are the ideal people that you’re serving. Who is that select group of people?

It’s not everyone. It’s not even women in Australia, aged 30 to 50. It’s not that.

It’s who are the exact people that you’re serving in terms of the unique problems that you can solve, and then it’s who of those people who will pay for your services.

c. Your Point of Difference

The third thing you need clarity on is your point of difference.

How are you going to stand out?

If you’re a health coach, what makes you different from all the other health coaches?

You need clarity on the problem, the people, and the point of difference.

A lot of clarity comes when you’re moving and on your way.

Clarity doesn’t come when you’re stuck and not putting yourself out there.

You need to have as many conversations as you can and start looking for the patterns.

This is how I did it. I did lots and lots of conversations with people and I realised what I was good at.

I didn’t realise until I actually started working with people and coaching them, what some of my unique gifts were.

Do you know what your unique point of difference or your brilliance is?

A lot of people say they don’t know so if you’re not sure, start working with people. Then you’ll see that you’re actually quite good at that. I thought everyone could do that but actually no, that’s not true. Not everyone can do that.

They call it ‘unconscious competence’ where you’re really good at something and you don’t realise it’s actually something that you’re really masterful at.

I didn’t realise that I was actually really good at copywriting and helping people with the actual structure of their writing, and I was good at seeing the things that people needed from a strategic point of view – seeing the gap seeing the holes.

So that point of difference comes along the way.

However, you don’t want to just jump into doing five posts a week if you haven’t really nailed down those things that could actually push away the people that you’re trying to attract.

2. Compelling Content Formula

The second thing you need is a Compelling Content Formula.

You can have an INCREDIBLE program or service, but without compelling content, it’s like having a Porsche but leaving it in your garage. You won’t get far.

There are two ways that we can do content – either written or spoken.

What I recommend to all of my clients is that you have a combination of written and spoken content.

Then you need a strategy and a structure.

Firstly you need an overarching strategy – knowing “this is what I do on a weekly basis for my content.” – the types of videos, the types of posts, you’re going to do, like one Facebook Live video a week and then maybe turn it into a blog post, leveraging that content, sending an email once or twice a week, for example. That’s your strategy.

Your structure is what actually goes into that video or that post.

It’s really important that you don’t just write ‘how-to’ content, just telling people what to do but don’t actually inspire action. Your posts, every piece of content that goes out should inspire some type of action.

It should talk about a pain point that someone’s going through so it’s not just telling someone what to do, it’s influencing them to want to change.

When you take the time to educate your clients, it can really dramatically shift things. Because quality clients need to be educated, they need to understand why you are different in terms of the result you can offer.

3. A Profitable Presentation

The third thing you need is a profitable presentation.

This could be a live video, it could be a video training, a pre-recorded video, it could be an event, even an online event like a webinar or it could be a workshop but you need some way that you can present what it is you do.

Written content is important but reading content on its own, like blogs, emails, social media captions, all of that is never really enough to attract clients consistently.

So written content alone doesn’t usually inspire or influence someone to actually make a significant purchase decision unless you’re doing a really low ticket offer like a $7 or $47, or a $97 offer. Usually written content isn’t enough to actually get someone over the line unless you’re really brilliant marketer, a really great copywriter, and really great writer.

Let’s be real, how many people have transferred money into your bank account because they’ve read one of your posts or because they’ve read one of your blogs? The reality is, it’s not a reliable enough strategy to consistently have a pipeline of clients coming in.

If we want people to trust us, we need time with them. In order to get trust, it takes time. Think about a relationship, you’re not going to jump into a committed relationship until you’ve had enough time with that person.

So in order to build trust, we need to ask for people’s time, however long it takes for them to go from what we call ‘cold to sold’. It’s very rarely from cold straight to sold. They need time in between.

And the reason people give us time is because we educate them.

There’s a great book called “Oversubscribed” by Daniel Priestley. He talks about a study that showed that people need about seven hours of time with us before they make a significant buying decision. Seven hours. It’s interesting, isn’t it.

And if you think about how many social media posts they need to read in order to make a significant brand decision, that’s a lot!

I compare it to doing one pushup every day. You could do one pushup every day for 30 days but you’re probably not going to get a significant result.

Or you could do one event, let’s say a seven-hour workshop, and in that one event you’ve got all those seven hours all at once – which is why events are one of my favorite strategies.

Even like the 60 minute event. You could never get a 60 minute time with someone on social media. It’s so hard to do that. Some people do that on a Facebook Live if they really, really engaging but it’s very rare.

So an online event where people actually register for it, I compare it to busking versus having a concert. You can walk past a busker and say, “Hey, that looks cool”,  and just have a little nosy or stand there and watch them for a while but then you just wander on.

That’s what it’s like on social media – it’s a scroll fest, but when someone registers and comes in and hears your presentation it’s such a win-win scenario. You’re giving them your time and your education, and they’re giving you their trust.

So written content and a presentation is the most potent combination to attract clients.

It helps you build authority, it helps you build trust, it helps you to be able to overcome people’s false beliefs, and it inspires action. It’s super leveraged.

4. An Automated Funnel

Number four is an Automated Funnel.

In business, there are two distinct paths.

One path is the path where you keep letting your business rule you and you work manually. You just keep up as best as you can with that never-ending ‘to do’ list … and anyone can do that.

Or, you can choose a second path which is the path of building an asset. This is when you bring automation into your business.

And this is what so many of your competitors are not willing to do because it takes some thought. It’s not the easiest road.

Les Brown says, “The hard road gets easy and the easy road gets hard.”

The easy road is like, “I’ll just show up and just randomly post and just post when I feel super inspired.” And, “Hey, just contact me if you want to work with me.”

There’s no system, there’s no structure, there’s no automation.

But one of the most powerful ways to succeed is to look at the places your competitors aren’t willing to go and this path, yes, it takes some work, it takes some thought takes some energy but if it’s easy for you to do, it’s easy for your competitors to do.

And I was talking to someone about it today actually saying, “I like the challenge. I like that it’s hard to kind of break my brain to come up with a great piece of content or great video idea” because this is what so many people aren’t willing to do.

A lot of business owners start out and they’re running their business manually because they want to get going and they want to focus on sales, but then they attempt to just keep doing this manual, old school way of doing things where there’s no system, there’s no automation.

All it takes is what I call an ‘adoption of automation’.

I’m not saying you have to have everything automated because there are elements of manual things that we do in our business. But
if you can work on getting the funnels in place and stop running your business, trying to figure it all out, that’s quite an old school process.

You’ve got to decide, the technology’s there for things to be more automated, to look after people so that they’re not falling through the gaps and so that they get an email nurture sequence to then move through my funnel elegantly. This way I’m building my list, I’m building an asset and it’s not just random.

Very few people do this well.

However, you can decide that you’re going to build more of a scalable asset and you can make a heck of a lot of income, without doing a heck of a lot of work. You don’t need to do so much work on an ongoing basis, you just need to do the work once and it’s done.

It does take some energy to learn it. I needed to learn the skills. It took me a few weeks to learn it but even if it took me six months, I’d still do it because now I get to benefit from a funnel that I created years ago and I’m still benefiting from it.

You do it once and it’s done.

Funnels have been such a game-changer in my business. Having a funnel in place would generate that consistent flow of leads into your business and when you get it right, it can really change everything for you.

Right now, just in your mind, stop for a second and think about what it would be like to have a 24/7 marketing machine working for you. You don’t have to do that hustle.

It’s a real game-changer.

There’s great power in having an automated funnel.

They’re so powerful because they elegantly bring people in so that when you get on the sales calls, it doesn’t feel salesy. It doesn’t even feel like a sales conversation. It just feels like people are excited and ready to work with you because they’ve been educated and they’ve been looked after, every step of the way.

5. A High-Performance Mindset

The fifth thing that you need to grow your business to 10k months or more consistently is a High-Performance Mindset.

There’s a mindset when you’re earning 1k or less per month, or when you’re in a startup compared to when you’re earning 10k or more per month.

There are some key differences so I’m going to give you just three of them here.

a. Improving Your Craft

The first one is when you’re at that lower level, there’s a real focus on improving your craft. So I may need to do another certification or to get better at coaching or adding hypnotherapy or NLP to my services, or adding other skills.

A lot of service-based entrepreneurs and coaches want to uplevel their craft, so they’re getting good at what they do but actually, they’re already good enough at what they do. What they’re lacking is actually the business skills – the sales and the marketing side of the business.

So that’s a real shift in mindset by saying, “I’m good enough right now to position myself as an expert. It doesn’t mean I have to be perfect or the best, it just means that I have to have a unique point of difference”, which you already do – you’re different than other people just by being you.

b. Overcome the Fear of What People Think

The second distinction between the 1k or less mindset and the 10k mindset is that when you’re first setting up, there’s a real thing about playing it safe and not putting yourself out there as much. But when you realise that in order to scale your business, you have to get out there more and you have to take more risks.

You have to overcome the fear of what people think and that requires a level of vulnerability, of showing up, of getting on video, and taking a risk to maybe run an event while thinking, “Well, I don’t know if people are going to come or not, but I’m going to do it anyway and I’m going to get people there. I’m going to use my influence skills to invite people.”

There’s a whole strategy around that I teach about how to actually get people in and I’ve never had anyone that I’ve worked with run an event where people haven’t come. They’ve always been able to get people there when they follow the strategy that I teach.

It’s really that shift from playing it small, being timid, being quite passive, just hoping people come to you, and actually stepping up and being willing to take risks.

c. An Abundance Mindset

The third mindset shift is when you’re first starting out, or when you’re stuck at that 1k or 2k month levels, and it’s not having the confidence to really solve a clear problem, and trying to be everything to everyone.

It’s really a mindset shift of abundance that there are enough people.

So it’s stepping across to positioning yourself as the authority, as the expert, and having that abundance mindset.

There’s a lot of money mindset things that need to happen to transition and actually feel like you’re worthy of charging what you’re worth.

I had to go through a lot of money mindset coaching myself, and really diving deep into what I believed in from my childhood and the way I was brought up in order to step into being a six-figure business owner.

So I have a question for you. How would you feel having a day to work on your business and learn exactly how to do all of this?

If you’re in Sydney, this event is unpacking each of these five things, telling you exactly what to do so that you can have a consistent pipeline in order to enable you to get to that 10k mark consistently. You will know exactly what to do by the end of this event.

If you’re not in Sydney, we are going to be running an online version soon so stay tuned for that.

If you are in Sydney and you are free on Saturday (19th June), we’re taking a whole day to dive deep into how to do these things because it is very hard to do it just after watching one video.

You can check it out by clicking here.

You’ll walk away knowing how to apply each of the five steps to your business.

We’ll show you how to

Create an Accelerated Attraction Strategy,

Structure your content using a Compelling Content Formula

Create a Profit Presentation

Set up Automated Funnels so you’ve got that 24/7 client attraction machine

and how to overcome those money mindset blocks and move into having those keys of a high-performance abundance mindset.

You’ll also get the support of three experts and a really cool community!

I’ve seen the list of who’s coming and there are really great people that you’ll get to meet!

So if you’d like to join us, you can check it out by clicking here.

Keep showing up. Keep sharing your brilliance with the world.

Even if you have doubts, even if you have fears, it’s totally normal.

Keep showing up anyway because the clarity comes when you’re moving – not when you’re staying stuck.

The world needs YOU!

Kat

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5 Things I Wish I Learned Earlier In Business

Do you ever look back and think, “I wish I knew that earlier”?

There are 5 things I wish I’d learned earlier in my journey of building my business, and if I’d known them earlier, I wouldn’t have made as many mistakes or wasted so much time.

I share them here to help you avoid these traps and pitfalls.

1 – Your Audience Doesn’t Always Know What They Need

The first thing I wish I learned is that your audience doesn’t usually know what they need. A lot of people tell their audience what they NEED to be doing, instead of actually giving them what they WANT.

Many people focus on the method and the process to get to the transformation, but actually, people don’t even know that they need that.

They think that they know, but they don’t … or else they’d be doing it.

Remember that people aren’t at your level. This is the problem that I used to always come up against. I would be speaking to people from one level, when they were way back further than I was in their journey.

We forget how far we’ve come.

I see this with my clients all the time. They have unconscious competence around an area and forget how far along they are compare to their clients.

They speak to people at their level, instead of speaking to them on the lower, less experienced level, where their audience is starting out in their journey. They forget that in the beginning, they used to be back at the less experienced level.

The problems that they THINK they have are usually very different from the ones you have in the more advanced level of knowledge or experience.

It’s only with hindsight that you can see the problems are different at different levels.

People are always thinking about what they want, but they don’t actually very rarely know what they need.

An example of this is when I started out in business, I thought that people really knew that they needed to shift their mindset, improve their time management and productivity, in order to have a successful business.

I thought that people realised that they needed these things, but people thought they were fine in these areas.

They told me they just wanted to know how to get clients.

I was running workshops on mindset and productivity, and I could see these were areas letting people down, but the most popular workshops I ran were around marketing.

People often want what’s going to solve their immediate issues,  so you’ve got to talk to them the way YOU used to be, not where you are now.

People don’t care about your processes or your method. They care about solving their immediate problem.

Are you creating ‘need’ marketing or ‘want’ marketing?

The idea here is to sell them what they want, and then give them what they need.

2 –  The Power of Creating Over Consuming

The second thing I wish I learned earlier in business is the power of creating instead of consuming.

If you’re like me, you love learning. We can get caught up thinking we need to learn more, but in reality – we often need to just start executing on what we know.

We can get to a point where we need to stop absorbing because like a sponge, you can come to the place of being so full. It’s like you’re obese on knowledge, information and content, and you need to get it out there.

I call it ‘squeezing the sponge’.

Finishing something that you’ve created yourself, gives you an incredible feeling.

It gives you a buzz and a high of dopamine when you complete something.

But when you’re in ‘consume’ mode, it’s like this…

You wake up in the morning,  sit down at your desk to create a great social media post, an email, an article on LinkedIn or you want to do a video.

You get your second coffee and try to get motivated.

Then you get stuck looking at other people’s stuff. Hours go by and you waste a whole morning, consuming other people’s stuff, instead of just sitting and creating your own stuff.

We do this because it’s easier. It’s our comfort zone, and it’s much easier to look at other people’s posts for inspiration. But then, next minute, hours have gone by and you haven’t booked any paid clients, you still haven’t got any sales conversations booked in, you have booked any discovery calls that week, and you still don’t have a profitable business.

I get it, because I did this. I thought that I needed to learn more, and I would continually keep going to more and more courses.

I would keep comparing myself to others.

Doing that doesn’t get you where you want to go. Creating great work in the world is what does it.

3 – The Power Of Core Messages

There is power in having core messages that you repeat regularly in the marketplace.

Ideally you want to have 3-5 very clear core messages that you repeat your core message every time you are interviewed by someone, every time you do a Facebook Live, write a blog post, and write your web copy.

You want to make sure that people are really clear on what your core messages are. It becomes your signature language.

When I show up, I say a lot of the same things over and over. It’s repetitive, but people need to hear things multiple times.

People need repetition, it makes it sink in.

Some of the core messages I say consistently are:

  • The world is waiting for your words
  • You overcome fear with a formula
  • For business to be successful, it has to be simple
  • You get proven success with a proven strategy
  • Business is too hard to do alone

These are messages I use all the time in my workshops and marketing.

What are your 3 to 5 core messages that you can keep repeating, that people come to know this is your language?

You want to repeat these so that people start to associate you with these messages.

It’s like your brand values and positioning. You’re infiltrating everything, with your values and with these core beliefs.

I help people simplify things and turn things into a model where people can really understand it.

What got me into core messages was I learned about putting in what we call a phrase anchor. A phrase anchor is used in our webinars and presentations and this phrase acts like an anchor that you keep coming back to.

You have one main phrase that you use through your whole presentation.

So my question to you is: Are you clear on your core messages?

4 – The Power Of Having The Right Strategy

Having the right strategy is essential.

If you get up in the morning and want to post some content, but don’t know what topics to talk about, you can get a bit confused. But this comes down to not having a clear strategy. When you don’t have an overarching strategy, you don’t have a plan, so you end up winging it.

When I first started out, I would waste days and even weeks, because I would start something and not finish it. I didn’t have a strategy. I realised I had the ingredients, but I didn’t have the recipe that put all the ingredients together in the right order.

I felt like I was going to all these courses and investing a lot of time and money. But I still didn’t have the right strategy, because I hadn’t gotten an expert to sit down with me to help me build my strategy.

I had a lot of what I call half-built bridges. I would start building something here and it would get too hard, so I would start to build another bridge. When things get hard, we bump up against belief systems that stop us or we don’t have the tools or skills we need, so we start building another bridge and nothing gets finished. This is what I was doing.

People don’t pay for half-built bridges.

They pay for a fully built bridge that they can walk over to the other side.  They pay for a journey and for a path. They pay for a step-by-step process and framework that takes them where they want to be.

I see a lot of people throwing out lots and lots of information, knowledge and content, but not giving a strategy. It is so important to give people a sequential process to follow.

If you have half-built bridges, you’re not alone as it’s human behaviour.  I want you to think about your strategy. And it’s really important when you think about your strategy to make sure that you’re really clear on your positioning, like what do you and your content strategy.

People think positioning is something you need to become but this is more something you decide to act upon, so people describe you as that. What are the 3 words that you want people to use to describe your business? Position yourself around these.

This gives you full control. Don’t give your control to other people. You need to decide what you want people to say about you, and position yourself that way.

5 – The Power Of Consistent, Imperfect Action

The fifth thing I wish that I learned earlier in business is the power of consistent, imperfect action.

I used to get so caught up making sure every slide was perfect. And the whole formula was so perfect before I even posted.

Perfectionism is something that absolutely cripples people. And it has definitely crippled me in so many ways. I know I would have moved so much faster if I hadn’t been so freaking scared of getting things wrong or having mistakes or a typo.

Things can always get better, right? You don’t want to sit on top of something for 3 weeks, you just want to get something out there to help people. Having something sitting in your laptop is not helping anyone.

It’s better to have something out there that is 70%, 80% or 90%, than not having anything at all. I’m not talking about doing sloppy work. We must have a standard of excellence. But we have to be willing to release things before they are 100% perfect.

I do Facebook Live videos every week and often they are not absolutely perfect. I practice beforehand and have my talk planned, but it’s more about being consistent and showing up. But I’m not practicing 50 times at home by myself with no one watching, because it’s not helping anyone. I’d rather just turn my camera on and go live being imperfect.

There is power in imperfect action. You need to think that it’s not about you. It’s about your clients and it’s about the people that you are serving. If you do everything perfectly, you become unrelatable. When I see my multi-millionaire mentors make mistakes, it encourages me that they are human.

If you just took more imperfect action consistently, do you think that you would help more people and actually grow your business? If you create processes for your tribe to follow, do you think you would be able to help more people?

I created a step-by-step process that took me years to refine and tweak.  I’ve now run hundreds of people’s through it and it works every time. It looks simple and it is simple when you know it.

When you don’t know it and when you’re doing it all out of order, then business can be really hard.

Want to know exactly how you do this?

Do you want the best training on attracting your ideal, high ticket clients fast through strategies that work best right now?

I highly recommend you check out my upcoming online evening masterclass, the ‘Client Attraction Accelerator’.

This is our FINAL free masterclass of the year!


At This Free Live Online Event You Will:

It’s happening this Tuesday, the 15th of December, from 7pm to 9pm.

This is for you if you’re a coach or consultant or any type of practitioner or service based business owner and you know you’ve got the potential to help a lot more people and make a lot more money, then this is for you.

You’ll discover:

?  How To Get 7 Clients In 7 Days, using a proven, step-by-step process (WITHOUT using any pushy or sleazy tactics)

​?  The 3 Powerful Client Attraction Methods that have people consistently asking “How can I work with you?” (without wasting money on ads)

​?  The Little-Known Content Creation Techniques that will adapt & transform your business in 2021, using my psychology-based influence hacks.

​? ​ ​A Simple Tool That Shows You INSTANTLY whether your target market is niched enough and if not, how to fix it.

​? ​ ​How To Map Out Your Ideal Client’s Journey so you can get people’s ATTENTION and connect with them authentically.

PLUS you’ll receive a BONUS GIFT for attending:

You’ll Get My Social Media Success Tool Kit Valued at $97 For Free!

With step-by-step guides and training on how to use social media to get new clients – ready for you to implement instantly!

So if you are sick of sitting behind your laptop, struggling and not knowing what to do and not knowing how to get clients, come and join us.

Client Attraction Accelerator Masterclass ?

➡ Tuesday December 15th 2020, 7:00pm – 9:00pm (AEDT)

You can read more or book in for free here

(Note: Spaces strictly limited and allocated on a first-come, first-served basis. Grab your ticket before it books out)

 

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3 Little-Known Things That Kill Your Presentations Every Time When You Ignore Them

There are 3 little-known things that people do in their presentations that hinder their success. Many people have no idea that these are mistakes they are making when they’re presenting.

Whether you’re presenting on Facebook lives, Insta lives or stories, webinars, workshops, or if you’re presenting 1:1 to your clients, you may be doing some of these things without realising.

The reason I’m so passionate about this is that I love supporting people to step up as a leader and position themselves as someone valuable and worthy of being listened to.

Presenting to groups has been the #1 thing that has grown my business, even though I used to be so scared of it.

It has enabled me to create a life of fulfilment and freedom, have a voice, fast-track my business success and help more people, which has all been possible by leveraging the power of events.

Before I started presenting, I was only working with people one-to-one.

I LOVED doing one-to-one work with people, it was my comfort zone. I’m an introvert and didn’t like being the focus of attention and didn’t want to present in front of groups of people. I didn’t want to be the one up the front with everyone looking at them.

But I remember a moment in time where I was at a big convention called Filex, sitting in the crowd listening to the speaker.

And I suddenly it hit me – and I had one of those ‘penny-drop’ moments that surprised me.

I thought “It’s going to take me waaaaay too long to build the business I want to build one by one! I’m never going to have the impact that I want to have. I want to be a presenter. I want to be the one on stage!”

I remember thinking “I HAVE to get over this fear of speaking to group. I HAVE to learn to present”.

At the time I was working as a fitness and health coach, only doing one-on-one coaching sessions. My first step to learning to present was to run a small group program at Les Mills called ‘Look Better Naked.’ It was a program for 6 women for 6 weeks.

Les Mills has high standards with qualifying people to deliver their programs and I remember the guy who was assessing me told me I was too quiet and needed to be more outgoing and loud. He said that I needed to ‘fake’ confidence until I felt it.

So I just had to step up.

Eventually, I started running bootcamps and then I started doing 1:many presentations, running seminars at my gym.

I didn’t realise back then the things I was doing wrong, but over time I have learned what NOT to do as a presenter, by doing these things myself.

 

1 – Winging It Without A Structure

The problem that most people have when it comes to creating a presentation, is that they don’t have a proper presentation structure. They wing it without structure.

That’s what I was doing. I was literally showing up and teaching everything that I knew, instead of actually organising my knowledge correctly.

There’s a formula for presenting correctly – in a way where people can receive the information you are giving them. There’s a formula to engage people and maintain people’s attention. I didn’t know any of that.

So, the first thing that people get wrong that kills your presentation is they think they can just show up and ‘flow’ and speak intuitively. They think they can just show up and talk, with no plan or structure.

If we don’t organise our knowledge in a way that someone wants to receive it, we’re actually doing our audience a disservice. I’ve seen this happen so many times where people just think they can speak from the heart, without having planned their presentation.

When you have a formula and structure, you can still flow naturally and be intuitive and speak from your heart. Having a structure doesn’t stop you from being spontaneous, it can actually help it.

If you think about professionals and successful people, how do they become professionals? They practice, practice and practice!

The Netflix documentary ‘The Last Dance’ about Michael Jordan shows this perfectly. It is incredible the amount of practice thatMichael Jordan put in and he was the best in the world.

I was reading that when he was filming the movie Space Jam, they would film for weeks or months on end doing 12-hour days. He would then go straight to training and practice for 5 hours every single day.

When we do a presentation and we are winging it and speaking from the heart, we are doing our audience a disservice. We are not valuing them enough to plan and craft our presentation or use psychology or the power of influence to help people to take action.

Remember every single presentation is designed for someone to take action. It’s not designed for it to just be interesting. You want to inspire someone to take action and that requires crafting your presentation.

Presenting is a profession because it requires crafting and tweaking your words. The higher the stakes, the more you practice. People who do TED talks practice for months beforehand.

2 – Focusing On Yourself And Not On Your Audience

The second thing that kills someone’s presentation is focusing on themselves and not on their audience. This happens all the time because public speaking is so many people’s biggest fear.

It’s the Number 1 fear people have.  People are really self- conscious, and they’re thinking about themselves and what the audience is thinking of them. You can train yourself to overcome this, so when you’re presenting, you’re thinking about your audience.

I spoke at a woman’s event last Sunday and when I was rehearsing for it I brought up pictures of women on Google images on my 2 screens, so when I practised, I was looking at people’s actual faces.

It was a great way to practice for a live event. I don’t put Zoom on gallery view as it’s very distracting. If I have it on gallery view, I look down at the gallery, and then my eyes are not looking at the lens. So I turn off gallery view and only look at the lens so I am then connecting straight to you.

So there’s a difference on video when you’re presenting, then when you are doing a presentation to a live audience. Because it’s been a couple of months since I did a live event, I visualised that live presentation with people in the room together night after night before I went to sleep.

I visualise what I want every night before I go to sleep. I visualise myself helping thousands of people at once.

This is why people will organise their knowledge and put it into a book, or a TED talk. They organise their knowledge so they can help multiple people all at one time.

And so, when I showed up on Sunday, because I had practised and visualised the event, it felt completely normal and there was no need for my brain to throw out fear.

This way I could be really present with the audience and focus on communicating my message as well as I possibly could.

It’s so important that we’re not self-conscious and thinking about how we look and sound, but instead being present and focusing on sharing our message in the best possible way to serve our audience.

Presenting is not always easy, and it takes learning the craft. But it’s worth it because if you get one valuable presentation, it’s an asset and it’s a legacy item. You can use it over and over again.

If you want to fast-track your business, I believe the most logical thing to do is to present to multiple people at one time.

But you’ve got to get over any blocks or fear of presenting so you can fully connect with your audience.

3 – Under-Sharing or Over-Sharing 

Under-Sharing

Under-sharing is being stingy and holding back from giving.

We HAVE to always provide great value, whether they’re getting free content or not. That is super important.

If you think about all the years and all the amount of study and research you’ve done, you won’t be able to put that all into one presentation or even into a week’s worth of content.

We’ve got to make sure that we’re generous and giving really genuine value.

We can’t just give fluffy stuff. We’ve got to give content that has substance and real-life application.

Over-Sharing

On the flip-side is over-sharing. I used to do this all the time. When I ran an all-day event, I would give so much away.

Because I wanted to give so much value, I ended up giving away too much value. This actually ended up doing a disservice to people.

You want your presentations to give value, but you don’t want to over-deliver. You want people to leave hungry for more. You need to be able to spark curiosity and help people see that you can solve the problem they hold.

There’s a sweet spot in the middle of being generous and not giving everything you have away, all at once.

Be like Goldilocks – share just the right amount. (remember the story? “Ahhh, this porridge is just right!”).

A lot of people ask me how do I know the difference of what content to share or not share. Like, how do you know what content should go into your free Facebook Live, webinar or workshop?

Many times, it’s very case-by-case, figuring out what should be shared and what shouldn’t be shared.

There’s an art and a science to it and requires crafting and mapping it out.

If you think of a client journey – there are people that don’t know you, so the content that you share with them is going to be different to people who come to your workshops, or who consistently show up on your Facebook Lives, for example.

Everyone’s in a different stage on the journey. And that’s why it’s so individual, there’s really not just one rule. It depends on multiple factors.

I’ll be unpacking these factors and so much more this coming Saturday at my free event ‘How To Get Clients With Online Events’.

It’s happening THIS Saturday 24th October.

I will be sharing the formula I’ve learned from the last 13+ years of doing live and online events to help you get clients from events.

I’ve used this formula to build my business into a 6-figure coaching business. It’s my best strategy for attracting new clients.

You can register here

See you online soon!

Kat

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