Kat Millar

by Leave a Comment

Wondering what your passion and purpose in life is?

Since the dawn of time, human beings have asked themselves “What’s my purpose?”

If you want to be fulfilled, happy and content, finding your passion and purpose is one of the best places to explore.

When you know your purpose, you live a more meaningful life and feel a deep sense of fulfillment.

For some people, their purpose and passion in life are obvious. They have clear talents and develop them into skills they can use as their job or business.

For other people, like myself, the road is not so clear.

I’ve definitely been on both sides of knowing what I should do with my life.

Many of us enjoy a bunch of random, seemingly unrelated things.

When I was trying to figure out what I wanted to do in life, I looked at the things I loved.

Writing, going to conferences, walks in nature, weight training, listening to books, playing the drums, latin dancing, sharing to groups, deep conversations, travelling…

I found it so confusing to try and figure out what things I should attempt to turn into a career and what things should be left as hobbies.

What it came down to was that I believed the lie that we can’t make money from the things that we love.

It’s a lie that seems to be so insidiously entrenched in our culture and it’s simply not true.

Many, many people make money doing what they love. They chose to refuse the notion that we must endure work in order to get money to pay for our hobbies and lifestyle.

I felt suffocated working in stale offices under fluorescent lights, amongst the politics, gossip and having to ask permission to take time off.

It took me a while to figure out that being a business owner was the best path for me. That my purpose was about helping others to find freedom through entrepreneurship.

It enabled me to do multiple things and combine multiple skills with my knowledge, experience and most importantly my passion to help people.

But after realising it, I still had to give myself permission to ‘go against the grain’ at the time.

I needed to give myself permission to stop asking “Who am I to do that?” and start asking “Why not me?”

I needed to leave my ‘safe and stable’ job.

Something that helped me to figure out my purpose was asking myself these 3 questions:

  1. What makes me most happy and fulfilled?

  2. What difference do I want to make in the world?

  3. What do I feel wired for and called to do?

In my heart, I knew I wanted to speak and write. I wanted to train and coach. I wanted to be a thought leader. I wanted to help people reach their potential. I would do these things if nobody paid me to do them. They made me come alive.

I needed to explore, to ‘date’ some things until the clarity came.

Clarity is not static. It doesn’t come from sitting in our house over-analysing everything.

You can’t think your way into finding your purpose; you have to ‘do’ your way into it. The more we act, the more we get clarity.

Clarity comes when we’re moving and doing things.

True fulfillment comes from designing your own life.

Do you want more clarity on your purpose?

Here are 3 actions that will help you:

  1. Ask yourself regularly “How can I use what I’m passionate about to help others?” This will expand your mind to endless possibilities that will give your life richness and meaning. We’ll fall short if we only focus on ourselves.
  2. Actively look for opportunities to get to know ourselves and others better. Research. Watch videos and listen to podcasts. Read every book you can get your hands on that calls to you. Seek guidance from people who can help you find your purpose.
  3. Pay close attention to the people and opportunities that show up in your life. They are there to either teach you something or help you on your path.

Follow these three steps consistently. If you do, you will wake up one day and realise that your life is completely transformed.

You’ll feel fulfilled, happy, and content because you’ll be passionately living your purpose.

Do you feel on purpose? What helped you get there? Post in the comments, I’d love to hear 🙂

 

Want more like this?

Go here to receive weekly strategies to grow your business by attracting new clients straight to your email inbox

Go here to join our Facebook group ‘Amplify Your Influence’ for entrepreneurs making a difference

Go here to connect on Instagram

 

 

by Leave a Comment

How To Use Your Tonality To Come Across More Confidently

Want some simple hacks for how to use your voice to come across more confidently?

 

 

In order to come across more confidently, we have 3 ways to do it:

  1. Our body language (posture, gestures, facial expressions etc.)
  2. How we say it (tonality)
  3. What we say (the words)

This is part 2 of a 3-part series on confidence about the different communication styles of confidence.

In part 1 I share how to use more confident body language.

In this article, I talk about tonality – how we say things.

Our language is like musical rhythm and melody. There are seven notes in the musical scale. And we can take our voice up and down.

Think about the pitch, the power, the pauses and the pace of the way that we speak. We can use the variety of these things within our tonality to come across more or less confident.

At both a conscious and an unconscious level, we can tell when someone’s confident by the way they express the words coming out of their mouth.

The words coming out of our mouth is only about 7% of communication – that means about 93% of our communication is body language and tonality.

Tonality makes up about 38% of our total communication.

To come across more confident as a business owner or in the workplace, it comes down to three things – our body language, our tonality and the words we speak.

You know very quickly when someone is unconfident.

Think now about an unconfident person – the way they speak.

Our brain is wired to be able to pick up if someone is certain and confident and sure themselves or not because we tend to trust people more if they’re more confident.

So you’re already doing this at an unconscious level.

Now think of the most confident person you know. Think about the tonality, how they actually speak. They do certain, predictable things that project confidence.

What are those things? Here are 3…

1. Speak With More Volume

People who are confident, generally speak louder.

There are quiet people who are quietly confident too and don’t feel the need to speak loudly.

It’s about finding the sweet spot.

You will probably know where you sit in the spectrum.

The most important thing is to bring awareness to where you’re at and whether you need to speak louder, clearer and stronger.

I’m sure you’ve been in a meeting where there’s someone who speaks super loud, and they actually get a lot of attention. Even if it annoys you, they do generally come across as more confident if they’re speaking louder.

Sometimes it’s to compensate for them NOT being confident.

But in many cases, when people want to increase their confidence, I notice that they could increase their volume.

So, if you want instantly be noticed or respected more and if you want people to perceive you as more confident, start increasing your volume.

I used to speak so quietly. I was so unconfident and when I was in a meeting, I would speak so timidly and shy.

I remember being in this boardroom meeting when I first was working for a big company. And my Supervisor asked me to speak, and she kept saying “Speak up Kat, we can’t hear you”

I remember not liking the attention not liking people’s eyes on me. And so I just spoke really, really quietly.

But, as soon as someone speaks quietly, for example, if someone stands up in a meeting or at a networking event and speaks really softly, it’s often a sign they’re not too confident in what they’re saying.

If you’re really shy and timid and nervous about what you’re saying, you’ll probably speak really quietly, and you probably won’t get that respect and that confidence from other people that you’re looking for.

If you currently speak quietly and you want to be heard more and be more confident – you may need to turn up the volume knob.

I’m not saying shout… I’m saying project confidence.

Even if it feels uncomfortable (which it probably will), if you’ve been speaking quite quietly for a long time, it’s going to take practice.

Confidence is going to come as a by-product of competence.

As you take lots of action in your life, and get better at stuff and build your skill acquisition and you get more knowledge you become more confident.

As you start facing your fears and doing things like public speaking and Facebook Lives and webinars or going out and making sales calls, you will find it way easier to speak with confidence and naturally have a higher volume.

Whatever it is that you’re doing to face your fears and get stronger and more confident as a person will help.

That’s going to be a byproduct of being more confident naturally.

But you can also be perceived as more confident instantly by just turning it up, so that’s an easy little hack you can do straight away.

Just start speaking louder and you will most likely be perceived as more confident.

2. Take your intonation across, or down

Intonation is the rise and fall of your voice. Think of musical notes.

If you are asking a question, it’s ok to go up in your intonation at the end of the question.

But if you go up in your intonation when you end your statements, it sounds as though you are questioning what you’re saying.

you’re when you’re

When you’re speaking to a client or potential client, speaking on video, on a webinar or at a workshop, you want to make sure that when you’re making statements that go across or down in their inflection.

In order to come across more confident, you want to train yourself to only go up if you’re asking a question.

If you’re not asking a question, go straight across, or go down. Deal?

This is particularly common with women. Often women speakers go up at the end of their statements.

I’ve had to really work on this habit and I still am not perfect at it, but working on it.

I tended to have a bit more of an apologetic way of speaking that I’ve had to really work on and train myself out of it.

One way to do this is to read yourself books, such as children’s storybooks and practice coming down or practice going across in your statements.

Newsreaders are brilliant at this. So if you do want to practice this, if you do find yourself going up a lot, then you might want to pay attention to newsreaders because they’re actually trained to go across and down.

Unless you’re asking a question or unless you’re trying to build rapport, and going up is a way of softening what you’re saying. So if you’re saying something harsh or direct, you can add that little flick up at the end, if you just kind of want to soften it a little bit and not come across quite so forceful or direct.

You’ve got to know who you’re speaking to, what they’re going to respond with.

And remember, it all comes down to outcome, what outcome do you want? If you’re going to show certainty and have people respect you and listen to you, you do not want that ‘questioning’ inflection, unless you’re asking questions.

3. Lower your pitch

People who speak with a deeper voice are typically seen as having higher status. A new study in Social Psychological and Personality Science suggests lowering your pitch also increases how you perceive yourself and makes you feel more powerful.

The study showed that students who spoke in a deep voice were perceived as more powerful by both themselves and their peers.

The implications are summed up by the researchers simply:

” This would add a simple and generally available instrument to your strategic arsenal: your own voice. The lowering of your own voice could then be used not only to influence others but also to influence yourself.”

I used to have a higher voice, and I trained myself to speak lower. Now a lower, a lower pitch is again a byproduct of becoming confident. So my voice actually got lower.

Just practice it, and you will no doubt come across as more confident. S

If you have a high pitched voice, like a higher note on the musical scale, straight away your positioning, authority and expertise often lowers in the mind of the listener. It usually happens at an unconscious level.

If you think about it, often mums who have quiet, soft or high pitched voices, often get the Dad to step in. And often that masculine can bring a feeling of safety and trust.

I remember when I was a kid the blinds caught on fire. I distinctly remember wanting my Dad to come home and hearing his voice as he came in, it was like I felt safe with that lower, deeper voice.

I’m not saying be overly masculine, but just by having that slightly lower pitch, you likely will find that you’ll get more respect and will come across as more confident.

So those are three ways you can have come across more confident by using your tonality.

1. Speak with more volume

2. Take your intonation across, or down

3. Lower your pitch

Give it a go. I’d love to hear what you think.

Remember to be real. there’s a side of you that’s confident turn up that side.

Don’t be fake. Don’t be inauthentic. Don’t come across super weird.

Just adjust those ‘knobs’ on your tonality and bring the bring the volume up, bring the intonation across and bring the pitch down and you will definitely find that people perceive you differently.

Test it out and let me know how you go.

I wish you all the success in coming across as more confident!

Kat xo

by Leave a Comment

2 Compelling Traits You Need In Order To Influence People

In this video and blog post, I share with you 2 compelling traits you need in order to influence people.

 

What are the compelling traits that you need in order to influence people?

We’re not born with the skill of being able to influence people, it’s something that we need to practice and master. And we can keep getting better for the rest of our lives.

Authentic influence is about helping people to get what they want, to understand what are the limiting beliefs, some of the mindsets that are stopping them from getting what they want, and becoming the most awesome version of themselves.

If you want to grow your business, attract more clients, make more money and help more people, then you need to learn how to be a compelling person and how to magnetise people towards you.

You need to know how to be charismatic, how to be confident, how to be attractive to the people that you’re serving, that you’re helping.

So think about right now, think about the people in your life that you are influencing, that you’re having an influence over, and the people that you want to have more fun with.

Whether that is your tribe, your community.

It might be your followers on Instagram or Facebook.

The people that are watching your life – maybe people that your clients are coming to see your workshop.

It could be people that you want to attract into your business.

Maybe it’s your peers or colleagues or joint venture partners with – there are so many different people that we influence.

We also influence our friends and our family.

You’re already an influencer, you’re already influencing people as it is.

So if you want to get better at it, there are two traits that you really need to have in balance.

There’s always an equal and opposite reaction.

Whenever there is light there is dark, whenever there is good, there is bad.

That opposite, that polarisation happens all throughout the laws of the universe if you think male: female, masculine: feminine.

And these are the two traits that we need.

Number one, we need strength.

And number two, we need warmth.

Strength and warmth are key attributes that define the quality of our relationships with others.

If you think about it, if we have the strength and we don’t have any warmth, we’re not particularly compelling and attractive and influential.

Imagine someone really strong, direct, blunt, really kind of forceful, with no warmth – that can be a real turnoff.

And then imagine someone really warm, really loving, very feminine energy. But it’s not strong at all, it’s just too much on the warmth end of the spectrum. It can be too fluffy and overly ‘nice’.

They also are not compelling, because we don’t always feel safe with them or that they are going to give us a result.

To be compelling, we need both.

Strength

Strong people exude a sense of inner ability, strength and confidence. We can be influenced by them and follow them (so they are often in leadership positions). But strength alone is not the key to leadership. Without the warmth we may respect them, but we may not like nor trust them.

Strength is about competency. You all know those people that are super competent, and super confident. And you just feel safe, when you’ve got that strength, you can help people feel safe around you.

When you’re competent, when you can help them to get what they want, when you can show them that you are the person that can get them from A to B, you’re the person that can make them feel secure and safe and supported in your strength, you know, because you’re strong.

Strength is about competency. It’s about respect.

So often we command respect by being competent, by being confident, by being strong.

Strength is usually more testosterone-driven.

So more men tend to have this, but there are definitely women that have this down this end of the spectrum, but it’s more of a feminine rather than a male-female thing.

If you’ve got a lot of testosterone in that energy, then you’ll have that strength. We need to have that strength when we are influencing people.

Think about when you’re in a sale, you cannot just be warm, you cannot just be lovely and nice. And what do you think and what do you want, and we’ve got to actually have that strength, we’ve got to be strong, we’ve got to show people we can help you, I can help you.

We are reliable we, you know, you’ve got to draw their respect from people because and I know as an adult teacher, I had to always walk into the classroom and get respect from them rather than love and friendship from them.

I learned that from my teacher friends, I asked them, “How do I be a good teacher?” and they said, “Don’t try and be friends with the students”. Get their respect first. That’s the strength.

They need to respect you and know you have that strength first.

And then you add that flavor of warmth once you’ve got that.

So, you probably sit somewhere along that end of the spectrum.

If you’re more on the strength side, you’re probably quite direct, quite blunt, you probably use quite a big movement.

Someone who is very strong, they use big movements, they have very open space, they command attention, they command respect, they have a big presence. They are usually quite big in their gestures, and quite open.

So if you’re too much in your strength energy, and you’re wanting to be a little bit warmer, (because we need both), bring it in a little bit with your body language.

So maybe touch that person on the shoulder, maybe sit closer to them, actually pull them in closer to your proximity.

If you are really strong energy already, just to bring a little bit more warmth. And you might just match and mirror that person a little bit more. So that you’re getting more warmth because they’re feeling kind of getting that emotional feeling going.

If you are very direct already, and you want to be more of a warm person because you maybe feel that being too strong and too direct and blunt, and too in your masculine energy.  Like let’s just get the job done, the fastest way from A to B, let’s not worry about, you know, all the feel-good stuff.

If you don’t have any feel-good stuff, you’ve got zero, then people can feel like it’s all about the task. We want to check more into our warmth if we’re in that in that kind of mode.

Warmth

Warmth is the perception someone cares for us. They listen, understand us, even empathise with us.

We distrust people’s motives who lack warmth. They put us on our guard and we try to avoid them.

Warmth is empathy. Empathising with that person. And we do that by nodding, by agreeing with someone, by validating their emotions, by helping them feel really safe. It’s a really different kind of safety.

With strength, with that energy, you feel safe because it’s results-driven. You’re safe because I’m going to get the job done for you, you’re very confident.

The warmth is more about showing – you’re safe with me because you can open up, you can be vulnerable.

The warmth is very vulnerable. It’s our feminine, it’s our nurturer. It’s about making people feel really accepted and loved.

Warm people tend to be smaller with their gestures, their body language is usually softer and there’s more smiling.  It can be a little bit more tilted, so we go asymmetrical to be warmth, where strong energy is very symmetrical.

If you think about it when you say something and you’re certain, and you’re strong, you say it in symmetry, feet together, not one foot forward. Hands-on the hips, very strong.

The warmth is with open palms.

So if you’re wanting to bring out more warmth, then we do more open palms, plus a tilt of the head which is very vulnerable.

In terms of body language, with the strength, it’s usually big actions, very open, they’re not matching or mirroring, they’re being strong, and they command respect.

We respect those people, if there is enough warmth.

The warmth is the love. The strength is the respect.

We need both, we need both types of energy. If we’re too much on this end of the spectrum, people aren’t going to feel a connection to us, They’re not going to necessarily feel drawn to us and be compelled, they might not even like us.

They might respect us, but they probably really don’t like us.

And on this side, on the warmth side, we can really feel like someone’s really loving and warm, where you just feel the love and feel looked after.

But we probably wouldn’t trust them to help us buy a house or to help us manage our money or to help us solve our problems. Right?

In addition, when you’re in a sales conversation, for example, we need to go back and forth, kind of like the infinity symbol, we go into our strength, then we go into our warmth. And we need to adjust where we fit in on the spectrum.

It’s basically Yin and Yang.

Competency, empathy.

Respect, connection.

We need to balance and go back and forth.

We need to actually show the person that we’re influencing or that we’re working with, that we’re connecting with, that we are both –  that we can be both.

So when I’m in a sales conversation, the majority is warmth – questioning, building rapport, matching body language. The matching of body language is very much the warmth, it’s making the person feel very comfortable and very connected, very validated in their feelings.

And then when it gets to the results part of the sale, when I’m actually going to share with them how I can help them, I turn on my strength.

I say things like “Look, I know you’re sick and tired of xyz, let’s just get rid of that, let’s just move on, like, why don’t we get started?

I’ll go into that strong energy because if you stay in the warmth in that sales conversation and say things like “How do you feel. what would you like to do, you know, have a think about it” etc. and you go all passive it doesn’t work, it kills the sale.

Whereas if you start the sales conversation too strong and you’re really dictator-like and very direct and blunt, you’re also going kill the sale before it’s really even begun.

So, in a sales conversation where you want to influence someone. I recommend that you come in with your warmth, and then you, you dip and out of your strength – you say to someone “Look, I can absolutely help you with that” and you say it with certainty and conviction.

You go into this strong energy, you feel it – you’re tonality is strong it’s not questioning.

Whenever we’re communicating with people we’ve got to be thinking, what is needed more right now? Strength or warmth? Respect or connection? Competence, or compassion?

We’ve all got access those two compelling traits that you need to really effectively influence people. When you have both of these and a beautiful balance, which takes time and practice and skill, you can influence anyway.

You can use this on videos, you can use in your writing, you can use it in your workshops, you can use it in all of your communication and you will be incredibly influential and you’ll be perceived as an incredibly compelling and influential person.

And then I leave you with a quote that I love, which is, ” If you want to be liked, you need to like people”. And when you like people genuinely like people, you want to serve them, you want to help them you want to give them the best of you.

And the best of you is when you can get a really good balance between being really strong and being really warm.

If we get those two things right and balance, you will be absolutely unstoppable my friend.

So my question to you is, where do you sit on the spectrum? Are you naturally more in your strength or in your warmth?

And what can you do to move a little bit closer to the other side, or to just be in a little bit of more of a balance and a flow?

I hope it’s really helped knowing the two compelling traits that you need for influence.

Go and practice them this week, and let me know how you go.

 

 

Would you like to know how to attract and sign up new clients?

Join us at my upcoming 1-Day Workshop in Sydney, Saturday 17th August

‘How To Attract Your Ideal Clients’

 

 

This event is for people who are ready to roll up their sleeves and grow their business.

ALL the enthusiastic, positive, grateful clients imaginable are out there right now, ready and waiting for you.

All you need is the right system to attract them into your business.

You’ll learn the best marketing tools and a proven system to attract them.

If you’re unhappy with the money you’re earning, you HAVEN’T applied the right system yet. At this workshop, I’m sharing a rarely-utilised strategy that will be your new secret client-getting advantage.

Earlybird offer available until Sunday, 11th August

So if you are building a business or wanting to build a business – check it out.

Learn More

 

by Leave a Comment

5 Content Inspirations To Engage Your Ideal Clients

Do you ever run out of ideas for what type of content to post online?

Creating content is so important when it comes to growing your business and attracting new clients.

A lot of people say to me “I don’t know what to post” or “I run out of content ideas”.

Are you getting a little bit stale on some of your social media, video content or blog posts?

Do you need some fresh inspiration?

In this blog post and video, I share 5 content inspirations to help you engage your ideal clients.

Watch now or read below…

 

 
If we’re not producing consistent, original, valuable content, our ideal clients may struggle to find us.
 
They’re not going to be able to really get to know us and know that we are trustworthy.
 
We want them to learn from us and know they can get value from us.
 
Otherwise we can go to the back of their mind, and unfortunately what can happen is that…
 
Firstly, they could go to your competitors.
 
Secondly, they could actually forget about you.
 
Then when you do pop up in the email inbox, you haven’t built up enough rapport or trust or value for them to take the next step towards you.
 

So if you suddenly make a paid offer and you haven’t been providing them with enough valuable content, people can feel like it’s a little bit salesy…

 

So, here are the five content inspiration ideas that you can use to engage your ideal clients.

 

1. Identify the number one question that you get asked, and answer it.


There’s probably a question that you get asked quite a lot by your clients or followers on your Facebook page or group.

Or you may get asked a certain question a lot when you’re chatting to people at networking events and out and about.
 
Create a blog post or video answering the question.
 
Then for ongoing content, move on to other questions you get asked a lot.
 
For me, the number one question I get asked is how do I find clients?
 
You can also identify the top 3 or 5 questions to turn it into a content series.
 
I also get asked “How do I engage them” and “How do I convert them” and “How do I get more eyeballs on my stuff?”
 
So, when you write blogs and post videos, create content that is all about answering the main questions that you get.
 
People are going to be really interested in that.

 

2. What should your ideal client be asking you, but they’re not?

 

Think about some things that are objections in your potential client’s mind that they’re not actually saying to you.
 
There are likely some things that they haven’t asked you, for example, “Why can I really trust you?”. Answer those.
 
You might do a post on a client success story, positioning one of your clients as the hero.
 
They’re not asking you for it, but it’s something they actually need to know to see you as trustworthy and credible.
 
There are probably things about you that you haven’t shared with your audience before. Like some fun facts about you.
 
Or, your potential client needs to know that ‘this’ methodology is better than ‘this’ methodology.
 
For example, do they need to know that they can coach with you online?
 
Or that they can actually overcome a limiting belief in just one session?
 
Often people don’t think to ask you something, but you want them to know it.
 
So have a think about those things that they not asking you, but they should be asking you.

 

3. Identify your top three posts and design similar content

Flick through your Facebook business page, and look at your posts over the last three months.

Which have been the most popular and had the most engagement?
Which ones resonated the most with your ideal clients?
 
For example, recently I posted a quote from my nephew who’s five. He got more engagement than any other quote that I’ve ever posted before…
 
A 5-year-old!
 
So, that to me is an indicator that I need to do more fun and playful posts like that.
 
So. think about the posts, blogs or videos that have had the most engagement. Think about how you can do similar content to those.
 
Or maybe you can repurpose the same idea and do it in different ways.

 

4. Share the common myths or mistakes


Share the common false beliefs or mistakes people make about your topic.
 
Let’s say that you are a personal trainer and one of the main myths you came up against is that you can do crunches and get rid of belly fat.
 
You record a video about the #1 myth people believe about getting rid of belly fat.
 
You will often get a lot of engagement on posts whenever you evoke curiosity and dispel a myth. Especially if people didn’t already know it.
 
Don’t use one that everyone knows, be different and use something that most people don’t know.
 
Think about the number 1 mistake, or the top 3 or 5 mistakes that people make when it comes to your topic.
The top 5 mistakes that I see business owners make, for example, are:

1. Not spending enough time on dollar-producing activities

2. No clear or effective strategy

3. Being unwilling to do what competitors aren’t

4. Having too broad a niche

5. An unwillingness to invest

You can read the whole blog post I wrote on this or watch the video here.

Think about what everyone is assuming is truth, that’s not true, it’s a myth.
 
Then choose the top 1, 3 or 5 myths or mistakes people make in your niche.

 

5. Post about what other people are doing in your industry that you disagree with

What are other people saying is the correct way or the only or right method?

You can come in and show that there’s another way, and
 
Russell Brunson talks about this as ‘throwing rocks at your enemies.’
 
Now I’m not saying name names – please don’t do that.
 
But you can talk about what’s happening in your industry overall that you disagree with.
 
You can give contrast and say “They are like this… but I’m actually like this.”
 
For example, something I stand against is ‘get rich quick schemes’.
 
Also, people who teach things that they haven’t done themselves.
 
And I also stand against confusing strategies with no step-by-step process.
 
I also stand against doing whatever it takes to make your business work at the expense of your physical, mental and emotional health.
 
So I talk about these things in my content.
 
‘Throwing rocks at your enemies’ is a great way to overcome objections and to show people why they should listen to you.
 
You want to always position yourself as you’re the guide your clients the hero, and his enemies.
 
It’s kind of like in a movie. You’re the guide, you’re helping your client, who’s the hero, to get where they want to be.
 
From hell to paradise – that journey. And there are enemies along the way.
 
And the ‘enemies’ are your competitors – whether that is other businesses, objections or beliefs.
 
So don’t name people, but you might call out what’s happening in your industry that you disagree with.
 
You might see some holes in other methods, so you can share the problems with the other methods.
 
You don’t want to use this through all your marketing, but a post that’s a little controversial that gets people engaging is actually very good.
 
It will boost your traffic, even if it gets some people may not agree.
 
You know that old saying ‘All publicity is good publicity.’
 
Stay within your ethics and be authentic, but don’t be scared of the haters. If you get a few people that disagree, that’s ok.
 
That’s what marketing is all about. You’re going to attract some people and you’re going to repel some people, so don’t worry about that.

 

So I’m going to recap here the five content inspirations ideas for you:

  1. Identify the number one question that you get asked, and answer it.
  2. What should your ideal client be asking you, but they’re not?
  3. Identify your top three posts and design similar content
  4. Share the common myths or mistakes
  5. Post about what other people are doing in your industry that you disagree with

Want more like this?

I send out free weekly client attraction strategy tips to help you grow your business and attract more clients.

If you’d like to receive these straight to your email inbox, click the link below and I’ll hook you up ?

Free Weekly Client Attraction Strategies

 

Download Your Free Client Attraction Checklist

Grab your copy of the Checklist now

Let’s Connect!