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February 27, 2020 by katmillar Leave a Comment

Need to Attract New Clients Fast? 3 Things You Can Do Today!

A lot of people say to me, ‘I need new clients and I need them quickly, I’m desperate.’ If that’s you, I have 3 really powerful strategies to attract new clients, that you can implement straight away.

There are many long-term strategies we can employ to attract new clients. An example is creating a workshop, creating a webinar, or creating a whole marketing funnel with emails and a nurture sequence.

However, these strategies take time.

If you need clients fast and time is of the essence, then these 3 tips are for you.

But remember; The power lies in doing them! Some of these take courage to do and some mean stepping out of your comfort zone to do them, but they are worth the effort.

So here are the 3 things you can do to get clients fast:

1. Private Message a One-on-One Free Offer

Write a list all of your contacts on Facebook and Instagram, and identify who would be ideal clients and potential prospects.

Message each ideal client an offer of a free one-on-one strategy or discovery session with you.

Use clearly defined questions for that conversation to find out your potential client’s problems, current challenges, goals and desires. Offer a 30 or 45-minute session with you, to get to know what challenges you can help them overcome.

You might want to add a ‘there’s zero sales pitch’ at this point also, so people don’t feel like they’re being sold something right away. I have a template that you can use for this. Just email me to request it.

My template states: ‘Hi… I hope you’re doing well. I thought of you because I know that you have an interest in …’ If you are approaching a nutritionist, you might say, ‘I know that you value your health…’ Then you would say, ‘I’m offering support and help for your biggest challenge.’

At this point you would add some credibility for example: ‘I’m a qualified coach and I specialise in …’ You would then continue, ‘I’m opening up spaces for 5 people for 45 minutes, free of charge next week.’

Then add in some scarcity, so you need to include an expiry date or make it a limited offer.

In the book ‘Influence’ by Robert Cialdini, he shares that scarcity is one of the key pillars of influence.

Then include your calendar link for them to book straight in, such as Calendly.com.

There are a few do’s and don’ts to follow for this strategy:

  • Do value yourself and position this opportunity as valuable.
  • Don’t come across as apologetic. Your time is precious and you need to position your time as being valuable.
  • Ensure you only send messages to potential ideal clients.
  • Add some scarcity and urgency by making sure there is a clear cut-off point for your offer.

2. Post an Offer on Your Facebook Page

I find most people don’t make offers as much as they should as they are scared. They don’t want to use social media as a sales tool. But you should be making offers on your business social media platforms!

No doubt you are giving people lots of value on your social media pages, but when was the last time that you told people on your business pages exactly what you do and what your paid program is about?

Tell those on your business page exactly what you do and make them an offer! Make a 2-minute video detailing exactly what you do and how you help people. You can even do a flash sale or offer a reduced rate, but give it scarcity and make sure you put an end date on your offer. Back yourself and make an offer!

Remember, we’re talking short-term strategies to gain clients today. The long-term strategies are things like webinars, workshops and creating a sales funnel.

3. Contact Potential Ideal Clients on the Phone

Most people do not want to do this and don’t like speaking on the phone. There is an element of facing fear and rejection when making calls to prospective clients. We also don’t want to bother people. However, hearing a ‘no’ is part of the process. It’s one step closer to someone who says ‘yes’.

To do this, write a list of your potential ideal clients. Have a script pre-written and stick to your script. Make them an offer of a complimentary strategy session or another offer you feel is appropriate.

You’re not saying you want to hold the session today; you are offering to book them in for a future strategy session.

You could say, ‘I’ve been looking at my calendar and I was thinking of you. I was wondering if you would be interested in having a one-on-one discovery session with me? I believe I can help you with your challenges…’

In this call you’re ringing to give, you’re not ringing to take from them. You’re ringing to give them a great offer! And all you are asking them to do is take up your offer for a free one-on-one session at a later date. Then text your calendar link.

And if you’re not a match and they don’t need your services, then you are one step closer to finding your ideal client! A ‘no’ is just one step closer to your ‘yes’!

Click here to email me to request my script for private messaging potential clients.

Remember, the world is waiting for your brilliance!

Kat

P.S. Want an effective content creation game plan, so you can start attracting more paid clients FAST?

? Check out our new upcoming workshop…

CREATE CONTENT THAT CONNECTS

A 2-day live ‘get it done’ workshop in Sydney

Get Your Entire Client-Attracting Content 6 Month Game Plan DONE… in one weekend!

Learn More About The ‘Create Content That Connects’ Workshop

 

 

Filed Under: Blog Tagged With: Amplify Your Influence, Attract Clients, Business, Business coach, Business growth, Client Attraction, Content That Connects, Entrepreneur, Entrepreneurship, Ideal Client, marketing

February 13, 2020 by katmillar Leave a Comment

5 Essentials of Influential Social Media Content

Creating consistent content is so important in growing your business.

But to attract your ideal clients, it’s not about just posting any content; it’s about posting influential content.

It’s SO important that your content on social media is influential. You can spend so much time in your content, and if it’s not influential, that time can be wasted.

You could have been investing and doing something more important in your business that was actually going to get you a result.

If you post influential content, you’ll be way more likely to help people to move along with the journey towards you, and have them take that step closer to becoming a paying client.

You want to think about what the purpose of your content is, (rather than just posting for posting sake).

You want to ensure your content is really helpful, relevant and influential, meaning you’re helping people to actually take action to change their life, not just to entertain them.

Recently one of my clients said to me; “Kat, I’m thinking I need to post more funny stuff on my Facebook business page, because the funny stuff gets the most likes.”

I’m not sure if you’ve fallen into that trap before, but likes are not the goal. Getting people to take the next step towards you is the goal – the step towards becoming a paid client.

Be careful not to just chase engagement – in terms of likes, but actually encourage a relationship with that person, inspire that person to become someone to change, and to take action for themselves.

Really the test is: Are people coming through your funnel? Are you getting people off social media and onto your website, onto your landing page and onto your online domain?

Ask yourself; ‘What is going to get people over the line?’ ‘What is actually going to make people want to sign up for you?’

People will sign up with you because you inspired them to want to take action. It’s because you educated them on the importance of taking action, of the cost if they don’t take action and why you’re different. Entertaining them is important. I’m not saying don’t post funny stuff. Use funny stuff as a break from your day, but it doesn’t lead to paid clients.

Paid clients purchase premium products that inform, inspire and educate. The purpose of social media is for potential clients to get to know, like and trust you, so they want to take the journey with you.

We need to make influential social media content that brings our clients across the line.

Here are 5 Essentials of Influential Social Media Content:

1) Design the Purpose of Your Post First

Decide prior to commencing your post what the purpose of your post is. Use strategy and intentionality when developing your social media posts. Think through what will lead to bringing money into your bank account.

Remember as a business owner if money is not going into your bank account consistently to cover your lifestyle and bills, you will always be stuck in a job, working for someone else.

If you really want to be an entrepreneur and get money into your bank account from working with people, you’ve got to think about the journey your potential clients will take to get there.

Usually, a future client’s journey starts with interacting with your social media post. That post leads them along the journey to become a paid client.

Be helpful, relevant and have a purpose and reason for your post. Building rapport, connection and trust with your future client is the beginning of their journey with you. A piece of content might be made to overcome a specific objection a client had. It might be to show a little bit more about your story, so they relate to you a little bit more.

It might be to showcase how you can help them by telling an example of a great story that you’ve had with a client, a case study or something that happened to you that week that was an excellent lesson. The lesson should help them to take more action towards you. Be strategic and ensure your posts all have a purpose.

2) Speak Directly to Your Ideal Clients’ Desires and Challenges

A lot of people don’t have goals, but they know what they want. A lot of people have dreams, but they might not even think that they can achieve their dreams. Many people may have goals, but how many are actually realising them?

If you were to ask a person, ‘What do you want?’,  most people know what they want. Ask a person, ‘What are you struggling with?’ and they will be able to articulate their struggles to you.

Speak directly to your ideal client, not broadly as thought talking to friends or family. Speak directly to the person that you want to work with, to your target market or avatar. Speak to their desires. Speak to their challenges. The deeper you go, the better for your potential future client.

It’s not all about demographics. It’s about psychographics. What are their thoughts, their feelings and beliefs? What are they thinking about themselves? What are they thinking about you?

Go deeper. WHY do they need to change? WHY do they want that goal? WHY do they need help with it? Start talking about that. Be really specific about their desires and their challenges.

3) Help Them Overcome Barriers to Action

‘How To’ videos are abounding on the internet. It’s the most searched term on Google. But we’ve got to remember, that it’s not just about people learning, it’s about people doing. It’s about people taking action on what you’re teaching them.

When you’re thinking about your content for your social media, ask yourself; ‘How can I help them overcome their resistance to changing?’ ‘How can I have them overcome their biggest objections to investing in themselves?’

You can address these questions through your social media content. So when you’re thinking about money in your bank account and your potential client becoming your paid client, you must work your way back to this regarding content. What is going to stop them from getting to this point?

And it’s not just about getting a paid client. It’s about transforming someone’s life. It’s about helping them become who they want to be. It’s about helping them out of their pain and helping them get relief.

You’re helping them to avoid, become or create something in their life and to be the person they want to be.

4) Show Them How Else You Can Help Them

Build into your pre-planned strategy, a way to incorporate further development for your future client. Show them how else you can help them. It might look like: Giving them one thing that they could go away and do. One small result so that you’re showing them that you actually have seven. ‘This is one part of my ‘7-step strategy’.

Or it’s one recipe that you’ve got, out of your 50 recipes. Or it’s one technique to overcome a limiting belief, out of all the 50 interventions that you do with people.

You’re not just giving them enough that they feel satisfied. You’re giving them a little taste, so they go, ‘Oh it tastes good’ and they want more. You’re showing them how else you can help them.

You’re not just giving them this false illusion that their problem is solved. We know that no one is going to change their life from one piece of social media content. It’s a layered journey. So build that layering within your strategy document.

People often know what to do but they don’t know how to apply it to them and that’s where you can come in and help. It’s about planting seeds in their mind so they think, ‘Ah, when I need to work on that, I will go to the go-to person’. Planning your strategy is key.

5) Have a Call To Action or Engagement

Your call to action is your next connection and interaction with a future client. It could be, ‘Jump onto the call with me’ or ‘Come to my free webinar’ or ‘Join my five-day challenge’. It could be, ‘Download my freebie’, or ‘Drop a comment or put a yes in the comment box’.

Your call to action is asking your potential client to do something with you and it also works to build engagement. The reason that asking for ‘comments’, ‘likes’ or ‘shares’ works on Facebook, is that Facebook sees these actions, and then pushes your content out to more people in the community.

To recap my 5 tips;
  1. Decide the purpose of your post first
  2. Speak directly to your ideal clients’ desires and challenges
  3. Help them to overcome barriers to action
  4. Show them how else you can help them
  5. Have a call to action or engagement

Applying these 5 tips will help you lead your potential client on a journey towards being a paid client.

P.S. Want an effective content creation game plan, so you can start attracting more paid clients FAST?

? Check out our new exciting upcoming workshop…

CREATE CONTENT THAT CONNECTS

A 2-day live action workshop in Sydney

Get Your Entire Client-Attracting Content 6 Month Game Plan DONE… in one weekend!

Learn More About The ‘Create Content That Connects’ Workshop

Filed Under: Blog Tagged With: Amplify Your Influence, Business, Business coach, Business growth, Client Attraction, Communication, Content, Content ideas, Content That Connects, engagement, Entrepreneur, Entrepreneur mindset, Entrepreneurship, goals, Influence, marketing, Mindset, Personal Growth, Purpose, Social Media, strategy

February 5, 2020 by katmillar Leave a Comment

I never felt smart enough

17 years ago, I worked in NZ at an insurance company.

While I was grateful to have a job in the city, with nice people in an office that overlooked the water…

…inside I felt lost and unfulfilled.

I didn’t enjoy my job, and my life felt meaningless and boring.

I struggled to stay awake most days and had the Sunday night blues… every. single. week.

My joy was found by drinking with my mates. Fun, but not exactly building my future.

 

I wanted to change jobs, but I didn’t know what else to do.

I had no qualifications or certifications and barely any skills.

Deep down I knew I wanted my run my own business.

But I didn’t feel knowledgeable or smart enough.

I was so fearful to step into the unknown.

I hadn’t been to Uni… I hadn’t even finished school. And I had no money.

When I thought about my dream, my underlying thought was always “Who am I to do that?”

But I was determined to pursue more meaningful work.

So despite the fear, anxiety, and insecurity, I made a decision to learn everything I needed to learn.

I took the leap and started my entrepreneurial journey.

I enrolled in course after course…

…attended countless seminars and workshops (making notes like crazy)

…sat up until late, night after night, learning and applying the skills.

I invested thousands of dollars into education, read and listened to hundreds of books, constantly created content and kept showing up.

Fast-forward to now, and I barely recognise the young woman who worked at that insurance company.

Since then I have…

  • worked in 3 different countries
  • run over 100 workshops
  • coached 4,000+ people
  • personally earned over $1 million in sales
  • created dozens of programs, meetups, and webinars
  • and have clients all over the world

I’m a full-time Coach, Consultant and Speaker with a thriving business, where I get to travel when I want, wake up when I want, and help people do what they love for a living.

 

 

I used to read stories like these and never thought it could happen to me.

But it did. And it can happen to you too.

I’m here to show people how they can also live their life on their own terms and have a profitable business…

…even if they didn’t go to university or grow up in a wealthy family.

I love helping people make their own income by helping more people, doing what they love and sharing their gifts with the world.

Most of all, I get the deepest joy when I see people stop feeling unworthy and start experiencing deep fulfillment by doing what matters to them.

Are you stuck not knowing exactly what actions to take next?

Do you recognise that limiting thoughts, beliefs or procrastination is holding you back?

Would you like to create a profitable business, doing what you love?

It’s possible for you.

If you want clarity, guidance, and direction for your next steps, jump on a free* 30-minute call with me and get moving again.

Go here to book your time

Life is meant to be fulfilling and that comes by taking action towards your dreams.

I can’t wait to chat!

Kat

* For first-time sessions only

Filed Under: Blog Tagged With: Business, Business coach, Business growth, Client Attraction, Clients, Coach, Coaching, Communication, Entrepreneurship, Influence, Overcoming, Transformation

January 23, 2020 by katmillar Leave a Comment

5 of the Most Costly Mistakes Coaches Make and What to Do Instead

Every 6 months, my sister and I go away and do what we call a ‘summit’.

We book a house or resort and spend the time dreaming, visioning, planning, coaching each other on our challenges and creating.

It’s an amazing experience! (highly recommend)

I’ve just finished one up with Vicki in NZ. We booked a house at Tauranga that looked over a beautiful garden and water.

Vicki is also a Coach so we talk a lot about our businesses and how we can best help our clients.

We talked a lot about the mistakes we’ve made as Coaches, and the mistakes a lot of our clients make.

If you have been in the coaching industry for a while, you’ve probably seen a massive rise in the number of coaches.

Many Coaches are incredible at what they do, but sadly, meeting a profitable Coach is rare.

There’s a big demand for great coaches, but a lot of coaches are getting disillusioned because they’re not making the money that they want.

In today’s video and article, I share with you 5 of the biggest mistakes coaches make and what to do instead to put money into your account and be profitable as a Coach.

If you have been in the coaching industry for a while, you’ve probably seen a massive rise in the number of coaches.

Many coaches are incredible at what they do, but sadly, meeting a profitable Coach is rare.

There are so many people who need help. There’s a big demand for great coaches, but a lot of Coaches are getting disillusioned because they’re not making the money that they want.

Sometimes they wonder if it is even possible for them to become a profitable Coach. 

It doesn’t have to be this way.

ALL the enthusiastic, positive, grateful clients imaginable are out there right now, ready and waiting for you.
But you may be making mistakes that are preventing you from attracting and signing them up.

Here are five of the most costly mistakes Coaches make:

1. Too Broad a Niche

When you start out as a coach, there is a temptation to call yourself a life coach or to call yourself a coach who “helps people discover what they want” or “helps people get unstuck/move forward in their life or fulfill their potential”.

It’s really important that you have that one thing so that people know that you’re masterful at that one thing.

I see this on their Facebook a lot on Facebook pages or websites, they’re too broad and when you’re too broad, you’re not going to attract the right clients because you miss them – and they miss you.

This is a problem that keeps coming up time and time again with the clients that I work with.

They can’t find you because you’re talking like everyone else. You’ll never be an expert, you’ll never be masterful as an authority if you are too broad.

A broad niche might be, for example “I help people get fit” or “I help people get on purpose” or “I help people reclaim their joy”. These types of niches don’t separate you from everyone. They don’t show your uniqueness.

A micro-niche however, is where you can say, for example, “I help busy Mums in the eastern suburbs to get fit at home and have more energy, even without a gym membership”.

It’s not trying to help men, bodybuilders or people who want to put on weight, it’s very specific. It’s Mums, they’re busy and they live in a specific location.

Another micro-niche might be instead of saying, “I help people grow their business”, you might say…

“I help real estate agents go from six figures to seven figures.”

or “I help busy women declutter their homes in 6 weeks or less”

It’s got numbers and it’s very clear that you have mastered a problem a client has. 

2. Not Focusing Enough on Dollar Producing Activities (DPA)

A lot of us get caught up in the fluff, looking at what other people are doing. reading articles, looking at  YouTube clips, going to free courses but there’s no overarching strategy, no step by step clear plan.

Without a focus on DPA wake up in the morning, open your laptop and start feeling busy, but you’re fooling yourself by thinking you’re being productive when there are things you could be doing that directly puts money in your bank account.

How often are you directly speaking to your ideal client and making them an offer?

Ideally, you want to focus on sales conversations and building automated funnels.

My client Gaynor, for example, has set up an automated funnel that leads to a course online. People watch her webinar, click on the link that directs them to the sign-up page for her course. 

That’s a dollar producing activity. It takes time and effect but has incredible rewards. She recently ran a course, where 30+ people had signed up to her course from her webinar and made $10,000 from the funnel.

3. Not Investing in resources and support

As a business owner, you need to pay serious attention to what you’re investing into.

Some people will say to me things like I tried funnels, but it was too hard.

Things that matter require investing the time, energy and commitment. 

If you don’t invest in quality, you’re not going to get a quality result. 

If you’re a Coach and you’re not investing in a Coach, for example, then you’ll feel that incongruency. It’s not aligned, because what you’re selling is something that you’re not buying. 

We all need a Coach. 

So are you investing enough time, resources and technology to get things done? Whether it’s setting up a funnel, webinar or workshop – it all takes energy and resources.

The Coaches that aren’t making it? They are not investing the time, money and resources to make it happen. 

4. Not having enough sales conversations

When you get on the phone and talk to someone that is the most direct line to having money go into your bank account.

A lot of people say … I hate sales. I don’t want to sell, I’m not a salesperson and I get that because I’ve been and I’ve said that many times before, I’ve avoided sales, I’ve avoided sales training, I haven’t even wanted to think of myself as a salesperson.

But sales is the only thing that allows you freedom. If you can’t sell, you’re really stuck building someone else’s dream. And when it really clicked for me, because freedom is my highest value. I had to learn it. There’s no way around it. I had to just learn this skill and learn how to do it.

Sales conversations can happen anywhere. You don’t need to have a product to dive in and start selling something but you can start asking questions.

How many people are you asking questions? How many people do you ask questions to? Finding out their problems, finding out their concerns?

You can do this at networking events or online through Facebook groups – anywhere there are people.

Sales conversations aren’t necessarily the view to sell, it can open up the conversation and see whether you’re a match. 

If you’re not doing that on a regular basis, you’re going to struggle as a coach. 

5. Not using proven systems

Not using proven systems is like reinventing the wheel, trying to figure it all out yourself…

…you might get there but it takes so long when you have people who have proven systems tested and measured and allow us to model after them.

I’ve got millionaire mentors who I’m always looking at what they what they’re doing.

I’ve invested in their programs, I’ve invested over $100,000 doing programs and learning from people who have proven systems.

If you’re struggling, ask yourself am I using proven systems?

You don’t want to be struggling on your own. Being in business as a Coach on your own is so hard to do.

It gets discouraging if you’re not getting clients that hit your income goals and allow you to have the lifestyle that you want. 

If you’re not hitting your goals, then you need to invest in yourself and you need to make sure that you follow proven systems. People have gone before you, figured it all out and you can walk in their footsteps.

 Here’s a recap of the five costly mistakes coaches make and what to do instead:
  1. Having too broad a niche
  2. Not enough focus on dollar producing activities
  3. Not investing in resources and support
  4. Not having enough sales conversations
  5. Not using proven systems

Would you like help to avoid these mistakes and know exactly what you need to do to attract and sign up coaching clients in 2020?

Come along to our workshop on Saturday, 1st February, ‘Get More Coaching Clients’.

If you want to know EXACTLY what to stop wasting your time on and learn the SPECIFIC actions that sign up clients, then this workshop is for you.

To find out the best strategies and tools to help more people and make more money, click below to learn more ?

? In This One Powerful Day You Will Learn:

? The BEST methods to connect instantly with your audience and INFLUENCE them to your ideas

? How to become a master influencer and build authentic trust and a powerful connection with your ideal clients

? How to use neuro-marketing to influence the SUBCONSCIOUS mind in your written and spoken content

? The MOST effective way to design your marketing plan so that you nail your message, and attract the right clients

? A proven, effective marketing plan that you can tailor to your business

If you want to grow a profitable coaching business, this workshop is a must.

2020 is the year to finally let go of what’s holding you back and create the life you dream of!

➡ Full Details Here 

Filed Under: Blog Tagged With: Amplify Your Influence, Business, Business coach, Business growth, Client Attraction, Coach, Coaching, Confidence, Entrepreneurship, Mindset, Motivation

January 12, 2020 by katmillar Leave a Comment

5 Essential Elements of a 2020 Success Plan

How has the start of a new year, a new decade been for you?

I have a massive sense of excitement and energy and expectations coming into this new decade!

No doubt you are seeing all sorts of articles on goal setting and new year’s resolutions at this time of year.

According to research from the University of Scranton, a staggering 92% of people who set New Years resolutions never actually achieve them.

Over the years, I’ve discovered why I personally didn’t always achieve goals I set.

I looked at research, science and studied successful people and started applying what they did to ensure they followed through on their goals.

In this video and article, I share five essential elements of a success plan you can use to achieve your goals in 2020.

They can help you choose the right goals and follow through to the end and achieve them.

Here are the 5 elements:

1. A Why-based Vision

The first thing you need for your success plan is a why-based vision. What’s the vision that you hold yourself in your mission? I recommend your vision has a few elements.

The first one is the identity of the person that you want to become. A lot of people set goals about what they want to have and what they want to do. 

But if you want to do and have the things you want, you first need to be the person that does and has those things.

Instead of starting with what you want to have and the things you want to do, think about the person that you want to become.

What type of characteristics do you want to have? Who do you want to be known as in 2020? That’s the “Why Based Vision” I recommended you grab a piece of paper, title your three columns Be, Do and Have, and brain dump. 

I’ve been doing this task with my clients this week and there were some truly inspirational things they wanted to be- Thought leaders, authority figures, experts, courageous, trustworthy, brave, masterful at marketing, coaching, or presenting.

So ask yourself, what type of person do you want to be and build this vision of your self-image. Not just the material things you want but the vision about who you want to be and what type of person you need to be to create that vision.

Most importantly ask yourself why…. Why do you want this? Why do you want to be successful? Why is it important to you?

Think about the words that you want to resonate with 2020. What’s your intention for 2020? What would you want want to declare and put there as your words for 2020?

Last year my three words were discipline, fun, and courage and I look back at the last year and I was all those things.  I was disciplined, I did have fun and I was courageous. 

Set your intentions and build those goals from your why based vision from your identity of who want to be and the words that you want to put over the year and visualise it.

I’ve been working on my vision board with a couple of friends and I’m still building it out, but I have five words for 2020 that I want to focus on. Don’t just write down your goals and put in your draw or in a spreadsheet and forget about it.

Start with that vision of who you want to be and what you want, and then start building the plan based on that.

2. An Up-levelling Mastermind

This is one of my favourite things to have and this an up-levelling mastermind. The purpose of a mastermind is a small focus group that is designed so that everyone up levels, everyone grows, everyone goes into the best version of themselves.

Everyone knows what each person’s vision is and the goals they have. I was working with one of my masterminds today on setting our intentions. We started creating a manifesto for the group, we looked at things that we want to do together as a group. 

We discussed what each of our strengths and weaknesses is so that we could collaborate and bring the best out of each other. We then had one person in the hot seat getting coached by three other people, and each person was given suggestions and advice.  

When you spend time with people who are going places that are reaching for the heights that that’s going to rub off on you. Look at your surrounding influences, are they high achievers? Do they want to push themselves and hold you to a higher standard? 

Do they consistently meet you, not just random meetups but are they committed to showing up, being reliable and want to help and support each other because have a supportive group is such a game-changer. 

3. A Focused Game Plan

The third element to a successful plan for 2020 is having a focused game plan.

It’s just like in sports. The players know what they plan, they’re clear on it and they need to execute it. There are five things I recommend in your game plan.

I recommend you start with your annual priorities. Brain dump the priorities that you want to do for the year. It could be networking, presenting, workshops or skills like copywriting or sales that you need to build as a business owner.

Maybe you have goals for the year that you want your business to accomplish. Break it down into actual numbers, for example, I said I wanted to do 50 articles in 2019 and I chipped away at that goal and ended up doing 53 articles last year.

Every week I showed up because I wanted to give original valuable content that could really help people. It was amazing to have one strategy in place and committing to that goal with an actual number in place.

Your game plan could be that you want to write 50 blog posts, or you want to launch five new freebies. Break it down into actionable steps and create quarterly goals for each step.

For quarter one, what do you need to achieve by the end of February? It could be a webinar or a workshop, or launching a funnel, that’s your one big bold move for the quarter. Once you’ve got that as your goal, then you go into bite-sized goals.

Under that one big bold move. Let’s say it’s a webinar, you might say, I want to enrol 100 people to the webinar, knowing that maybe 50 will turn up, out of those 50 people, 10 people take me up on my offer for a discovery session and I close five of them. 

Set clear number goals, those are your outcome goals. But then you need to set actual tasks. So under the webinar, you have all the different action steps you need to take in order to run a webinar. 

There is so much to it. But once you’ve done it, it’s an incredible asset. But what a lot of people do is they put a project on their to-do list, and it mixes up with their habits and skills and the action gets confusing and overwhelming, causing your brain to say no, this is too hard.  

Make sure that you separate your habits, your skills and your projects. Make sure on your action list, you take one step at a time. That’s your game plan- your priorities, goals, quarterly goals, and your one big bold move for the quarter. 

Under that, you’re going to have goals, and your bite-sized action steps so that each week you know exactly what you need to do to get your result.

4. A Strong NO Commitment

A strong NO commitment is something you’re going to say no to.

I’ve realised that this year, that if I just keep piling things up on top of my existing schedule, goals and to-do lists, I’m going to get massively overwhelmed. 

I realised that I need to decide what I’m going to say no to and it was a massive relief when I decided what I was going to say no to. I can actually achieve the goals that I have because I’m clearing things out of my schedule instead of pouring and piling things on, and creating white space for myself.

I was reading back diary entries from 2016 and writing that I needed more space, I need to create more margins. That was my goal for 2016. That was four years ago and I’m still saying the same thing!

This year, I’ve decided what to say NO to and I’m going to choose a new NO every month.

In order for you to have a successful life and achieve your goals, you’re going to have to clear stuff out of your life. It could be a relationship or friendships, it could be things that you’re wasting time on.

I was coaching one of my clients last night, and he was telling me, I don’t have time to study. I don’t know how to put it in without sacrificing my lifestyle.  I asked him to open up his phone let’s have a look at your screen time. It turns out that his screen time was five and a half hours average per day. 

We worked out that over seven days he was spending 35 hours on his phone. This is nothing to be ashamed of. It’s what most people do – hours and hours on the phone. 

Can you imagine just one decision, a strong no commitment to eliminate your time online? For me, I said no Netflix in January, and no social media before 12pm and now I have all this space and energy that has opened up. 

It’s incredible. I’ve been writing my goals and reading more books. I never thought that I could commit to something like that. But in order to get your goals, you’ve got to say no to things.

So what would you like to have as a strong no commitment? 

5. A Monthly Habit Focus

And then number five is to have a monthly habit focus. Focus on one habit for a month. If you nail one habit, every month, by the end of 2020, you’ve got 12 brand new successful habits.

Remember, it takes time to build a habit. Some people say 21 days, 30 days, some say 60.

It really depends on you and it depends on the goal. Personally I like 30 days. I like using a month because it’s just a pure focus month on one goal.

Last year I had this app called streaks where you can add your goals. Last year, I had 12 habits I was trying to do; Daily meditation, daily journaling, daily exercise etc. and I did it for the first quarter and it was going really well, by quarter two I started dropping off and by quarter three  I hadn’t even looked at the app.

Now what I’ve done is I’ve got two things on there, but my focus is daily journaling for the month of January. I know that if I write every single day it brings you back into mindfulness. It’s like that one Domino that knocks over the other dominoes in the chain. 

If I can daily journal, it helps me stay present focused on my goals. It helps me brain dump, it’s like a cleanse at the end of each night. It helps me plan and do planning in my journaling. I write out my visualization and I write my goals. It’s just one habit that covers so many for me. 

Charles Duhigg, in his book ‘The Power of Habits’, talks about one keystone habit that if you get that one thing, it’s going to affect every other area of your life.

It might be every morning going for a walk, and that one walk is going to set you up for success because of that one habit.

Set one habit that knocks down all the rest of them like a domino chain.

To recap, here are the five essential elements of a 2020 success plan…

1. Have a why-based vision, keep it in your face, and make sure that you include your identity, your words for the year, your intention for the year, and exactly who you want to be. 

2. Have an up-levelling mastermind. A mastermind where you meet regularly in person with these people. These people are all about growth, up-levelling, supporting each other, holding each other to account and holding you to a high standard.

3. Have a focused game plan. in the game plan have your priorities, your goals, quarterly goals, bite-size goals, action steps. 

4. Have a strong no commitment. What are you going to say no to in 2020 to allow all this space to the things that are most important and meaningful for you? 

5. Have a monthly habit focus.

Draw a line in the sand for 2020, make it a priority to leave it all behind in 2019 and know that you can achieve anything that you set your mind to. 

Put the action steps in place and check it off as you go. It’s not just about dreaming, it’s about having your head in the clouds but your feet on the ground.

P.S Want to know how to attract and sign up more clients in 2020? 

My next full-day client attraction workshop is happening on Saturday, 1st February 2020.

 

? In This One Powerful Day You Will Learn:

? The BEST methods to connect instantly with your audience and INFLUENCE them to your ideas

? How to become a master influencer and build authentic trust and a powerful connection with your ideal clients

? How to use neuro-marketing to influence the SUBCONSCIOUS mind in your written and spoken content

? The MOST effective way to design your marketing plan so that you nail your message, and attract the right clients

? The BIGGEST mistakes Coaches make in their marketing and how to avoid them

? A proven, effective marketing plan that you can tailor to your business

If you want to grow a profitable coaching business, this workshop is a must.

2020 is the year to finally let go of what’s holding you back and create the life you dream of!

➡ Full Details Here 

Filed Under: Blog Tagged With: action plan, Business, Business coach, Business growth, Client Attraction, Coaching, Entrepreneurship, Goal setting, goals, Influence, Mindset, Motivation, Success, success plan

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