Would you like to be able to better influence people?
If you are in business, it is likely that you have already come across the value of being able to influence people.
Being able to influence people for good is one of the most powerful forces on the planet.
Some people wonder whether influence is about being manipulative or pushy, or trying to convince someone to do something that they don’t want to do.
True influence – when it comes with a pure, genuine desire to be of service – is about being able to help people to get MORE of what they want.
Influencing for good is about INSPIRING people to take action to ultimately improve the quality of their life.
People experience remarkable magic when they’re inspired and feel the energy of their vision.
Being able to influence people is an honour – it means that they have your respect and your trust. I
If you want to help people have powerful breakthroughs and transform their lives, you’ve got to be able to influence them.
Influence is an incredibly powerful skill to learn and master.
Since 2003, I’ve been so blessed to work with thousands of people and helped influence them to make positive changes in their lives.
Some people wonder whether influence is being manipulating or pushy, or trying to convince someone to do something that they don’t want to do.
Influence – when it comes from the right place of wanting to genuinely HELP people – is not about trying to change someone’s mind. It’s about INSPIRING them to take action on what THEY want.
True influence, married with a pure desire to help, is about being able to help people to get MORE of what they want, and ultimately improve the quality of their life.
There are many different ways we can use influence in business and marketing, whether that’s on your Facebook or in an email that you send out. Maybe it’s on video or your landing pages on your website.
Influence through marketing can be used in a sales conversation or inviting someone to make a decision to buy your product or service – it’s helping someone to make a decision to take new action.
We Want to Influence People to Help Them Get Clear on What They Want
If you’re a coach or consultant or a healer or practitioner, you work with people to help them improve their lives.
To be able to influence, you need to help people to identify what’s in the way of getting what they want. If they’re in one place, and they want to be in another, help them identify what is actually in the way and what is stopping them getting what they want.
Identify what the block is specifically. They may have a vague idea. Help them to actually overcome that block. It may be a limiting belief or a block of some type of emotion, like fear or doubt. Part of influence is actually helping them to overcome the block and have a breakthrough.
People have breakthroughs when they’re fully aligned with their values and they feel the energy of it and they can imagine and see the breakthrough.
Think about the last time that you had a breakthrough. It could be a little breakthrough like a penny dropping, or it could be a complete epiphany moment and be absolutely transformational. The breakthrough comes in a range on the spectrum.
If you want to help people have more breakthroughs and transform, you’ve got to be able to influence them.
Authentic Influence as a Tool
Influence in itself is a tool. And like any tool you can use it for bad or for good. Any method or technique or strategy can be used for good or bad, so techniques and methods in and of themselves are neutral, it’s how you use them that makes them positive or negative.
Being able to influence effectively helps people:
? Get clear on their future vision
? Identify what’s in the way of they want
? Overcome their blocks
? Have a breakthrough
? Improve the quality of their lives
1 – Uncover Their BFS: Best Future Self
The first way to influence someone to actually change is to help them to uncover their best future self. Last week I spoke about our future self and how you can really tap into that vision that you have of yourself.
We want to discover who their best future self is.
To do that, encourage them to think into the future and put themselves there. Who are they and what are they doing when they envisage the best version of their future self?
Thinking of your best future-self inspires you, lifts up your energy level and you have amazing feelings when you think about it.
Remember that people don’t want your product or your service. They don’t want a coaching session. They want to feel like they can become their best future version of themselves.
We don’t want to just focus on the method of how we help people transform, we want to focus on the version of themselves that they would like to become.
Keep their best future self at the top of their minds. You want to ask people to remember that vision of themselves, of being the best and why it’s important to them.
So many people when they’re having sales conversations and trying to influence, they don’t understand this. They like to rush it and wonder why people aren’t signing up with them.
I’ve done this myself! I was in fitness for 15 years. I always just wanted to rush people to the transformation and jump into a 12-week challenge so they could start losing the weight, instead of taking the time to really find out why it was so important to them to lose the weight.
I needed to ask why it was so important for them to lose the 10 kilos. Was it because they wanted to attract a dream partner or another reason?
Asking people their ‘why’ is a really powerful question to use.
An example you would say is; “I just want to go a little bit deeper now. Could you tell me, why is it really important to you right now?”
Often they may give you a surface reason at first, so asking if you can go a bit deeper to get the real reason is important.
When I’m in a conversation with someone and helping them to be inspired to change, I like to really take notice of the things they say, the things that come out with extra power and extra life.
I was recently having a chat with a lady who said she really wanted to do a TED talk. I asked her to tell me what her life looked like in her future vision. She said it was very important to her because she wants to feel as though she’s achieved something.
She said a lot of other things, but when she talked about doing a TED talk and her reason for it, there was extra emotion, energy and power in her voice. This is what had power in it, and it’s here that she is really connected to this vision.
When you are talking to people, you need to take note of the power words that people are connected to. It’s when they are talking about these passionate topics, that they feel a shift in their body. That is real influence.
2 – Listen Intently
Listen deeply and intently to people’s feelings anytime they talk emotional words. Listen for any type of feeling when they speak in images. If they share that they can imagine it, see it and feel it, then feedback to them what you are hearing.
It’s so powerful when you deeply, intently listening to someone, and for someone to repeat their keywords back to them. Their pathways are being painted back to them and the person you are listening to will say, ‘They get me’.
It’s just such a beautiful feeling when someone acknowledges the things that are important to you. If you’re really listening to someone and they’re talking a lot, you don’t want to interrupt them, but take notes. Once they have finished talking you can feedback to them how you understood, using their keywords.
You want to be listening so deeply it’s like having a bubble around you. When I’m having a conversation on zoom it’s quite easy. It’s just the two of you, but if you’re in a live event, I just imagine a bubble around me and I focus and listen only to that person.
You can notice when there is a notable shift in a person. It shows in the tonality of their voice and in their body language if you’re on a video call.
If you’re on the phone, you can hear emotion in the voice and you can hear the tonality shifting, so you want to really be present and listening deeply.
When you notice the energy and emotions in their feelings and in the imagery you are hearing, then feed that back to them.
3- Share Your CPR
C = Credibility
P = Process
R = Results
C – Credibility
When you want to influence someone to work with you, or listen to what you have to say or to your presentation, or if you’re just going to educate them on Facebook Live, you want to share your credibility.
Share what kind of experience, knowledge and skills you have. Why should someone work with you? Why should someone listen to you?
I remember when I was a personal trainer and worked at a gym, there was once a guy doing a cooldown and leaning back and jerking his neck. They gym instructor went flying up to him and instead of saying asking if he could share a way that could be more effective, he literally shouted out ‘Stop’, and the whole gym looked around as if he was doing something wrong.
You need to frame your advice with your credibility. So you might say to the person, that you’ve worked as a gym trainer for the last 10 years, and you can ask them if they would mind if you shared an effective cool down that will also help protect their back.
Because you’ve shared your credibility, suddenly that person will be open to listen and hear what you are going to offer them and they will be more influenced to change.
Always start with your credibility. And that’s why a lot of times when I talk on videos I talk about how long I’ve been in business, or how many people I’ve coached, because some of those people watching me, may not know my background, so telling my experience builds credibility.
P – Process
You want to share the process that you recommend people go through. So rather than just dumping a whole lot of information at them, and giving them advice, explain a process.
For example you could say to someone, “You told me that you want to do a TED talk and it’s really important to you, because you want to prove to yourself that you can do it. You also want that sense of achievement right?”
I would continue, “For the last 10 years, I’ve been helping people to improve their presentation skills. This is the process that I take people through to get that. The first step you need to identify your audience…” Then I’ll go through and explain the steps.
People love step-by-step and they love organised knowledge. There’s so much information around on YouTube, Google and blogs and webinars, but people want organised knowledge and a clear process of what they can do straight away.
They want to know what they do first, what they do second and they want to receive your expertise in a process.
Tell them the process that they need to go through in order for them to achieve results.
R – Results
The third thing is to share what results people will be able to create, if they follow your process.
So for example, I would say, ‘Over the last 17 years, I have been running successful businesses and I’ve been really blessed to have helped hundreds of people to achieve results.’
I would then continue, ‘I’ve discovered there’s a clear process that successful people go through to get their results. The first step is to identify your ideal client and locate them. The second step is packaging your unique brilliance and organising your content in a way that’s digestible for people…’ etc.
I describe my process and the results that my future client will get from going through this process.
I then describe what the results ultimately mean for my future client, and how it will help them to create a profitable business, with time flexibility and freedom.
So to recap the 3 Powerful Influencing Methods To Inspire People To Change
1 – Discover Their BFS: Best Future Self
2 – Listen Intently
3- Share Your CPR
It’s my mission to help people increase their influence and make a positive, meaningful impact in the world.
Leaders helping leaders to influence → helping leaders to influence. What a massive ripple effect!
What to make a bigger impact?
Come join my free Facebook group ‘Amplify Your Influence’ for passionate, service-based entrepreneurs.
I look forward to seeing you there!
Kat


Here they are:
The first captivation weapon is compelling content.
To grow your business, you need to create consistent content that’s valuable and relevant to your ideal client.
It’s the type of content that your ideal client really wants.
Being consistent and constantly showing up and giving compelling content builds trust. People get to know you, like you and trust you.
We do business with people who we like, who we can trust, and who we feel gets us.
There are many people that have signed up with me as a client and said they just feel like I get them and speak their language.
There are a lot of people who watched my business over time before they decided to work with me and this built trust due to the consistency.
I never used to enjoy doing Facebook Lives. But I decided that I was going to do them consistently. There has to be a time where you get serious about your business and say, ‘I’m doing this and there is no ‘out.’ You have to decide to burn your bridges and go all-out in your business.
When I first committed to consistency, I assumed that consistency was going to pay off, but I had no proof. Now, I do!
The benefit of consistency is that you build trust with people who don’t know you. You’re not here today and gone tomorrow, you consistently show up because you want to help people.
When you’re consistently showing up with compelling content, you get to teach people what you do and you get to teach people new things. Through that, they will realise if they’re a match for you.
There’s a piece of research that was done recently where someone did a study that showed it takes seven hours of consuming content for people to make a significant buying decision.
So if you’re reposting other people’s quotes, you’re not really building that trust through your own consistent content.
You need to start increasing the time you are providing content. If you’re doing Facebook Lives, I encourage you to consider running a 60-minute Zoom event.
If you’re already doing 60 minute events, up it to 90-minutes then 2 hours, then commit to running a half-day then a full-day workshop.
Running online events and webinars with Zoom is one of the fastest ways to build up connections with people because when people book into an event, they’re more invested.
I recommend that you do both written and video content. If you’re better at one than the other, then just start with the type of content you are good at, and you will grow as a content creator the more you do it.
The more you put yourself out there doing videos, the less you will need notes, and the less nervous you will be.
Video is the way of the future. It’s also the way of NOW.
Putting out valuable video content builds your personal brand. You’ll get more people referring you as a go-to expert and you’ll be known as a reliable business owner.
One of my clients wanted to build her business, so we worked together. She was so committed to putting out regular content. She kept showing up and she now has over 40,000 followers on Facebook and she got them really quickly!
She was genuinely showing up and building her tribe and creating valuable, consistent content.
This is the first powerful captivation method
The second method is creating crafted online events.
Events are about organising your knowledge and having actionable steps for people to follow. It’s structured and organised.
You don’t have to be a great speaker. You don’t have to be an extrovert (I’m an introvert). You just have to have knowledge that can help people.
Repetition is the mother of increasing your skills and it’s the same with running online events. They are so powerful as you can reach more people at one time.
You can build rapport and connection with more people at one time by doing online events. It maximises and leverages your time.
Every hour that you spend with someone, you could spend that same hour helping 50, 100, or 500+ people via an event.
Doing online events allows you to educate people and inspire them. It can open so many new exciting doors of opportunity for you.
If you’re willing to run an event, people often start inviting you to speak in their groups and you become known as the go-to expert.
I suggested doing online events to one of my clients, Gaynor. She literally laughed, as she didn’t know how she could find the time, as she had her business and was also a busy mum.
I encouraged her to step out and when she did, her results were brilliant. Her first online event brought in $2,368. It was by no means perfect, but she still had people show up and get helped by it.
Since using that online strategy she’s gone on to make over $25,000 and now she has an online course. She used to run retreats in the UK and now she’s taken everything online. She never thought she could do it, but she did!
It takes work when you first start doing them and organising your knowledge, but the hard road gets easier and the easy road gets harder. Events are SO worth it!
The third marketing method to build more followers, engagement and trust is to have a client attraction funnel.
The thought of a client attraction funnel may freak you out, but they are actually simple once you know how to do it.
A funnel is basically an automated way to turn strangers into clients. They are where people can sign up to your services 24/7.
They may come across your post on a downloadable freebie that you created. They click to download the freebie and it takes them to a funnel landing page.
A landing page is a simple one-page website. The people opt-in, they put their name and email in your funnel and they get your freebie to download. In return, you get their details.
You capture people, get their information, and then you can continue to build a relationship with them. A lot of people get my emails and they don’t sign up straight away. But after nurturing them, they come to a point where they are ready to buy.
A funnel could also be a landing page that leads people to your event. A funnel could also be a landing page that’s a freebie that people download and they go into your email list and nurture sequence.
A nurture sequence is a series of emails that give more help and free gifts. Your ideal client will eventually work out if you are the right match to work with them.
Only 3% of people are ready to buy immediately when they come across you. Others need more time to build that rapport with you. A funnel is a way for you to consistently build relationship. You share and give value through your funnel system.
The right people will want to keep working with you. These are the people who see that you’ve sufficiently educated them and inspired them to actually take action.
These skills are all learnable and at some point, if you want to be a successful business owner, you do need to learn these skills.
Remember it’s all about just taking action, and it can be imperfect action.
It’s about making a decision and going for it.





