Kat Millar

by Leave a Comment

5 Smart Ways To Recession-Proof Your Marketing

I’m seeing a lot of people doing the same kind of marketing they were doing before COVID. But consumer mindsets have changed.

The people who are doing the same things in their business as they were doing before are the ones that are getting left behind.

There are ways that you can make sure that you not only recession-proof your business income, but you recession-proof YOURSELF as well.

It’s crucial to make sure that you’ve got the skills, strategy, systems and support in place to sustain your business what’s going on in the economy and marketplace.

The people who are stressing during this time are the people who haven’t adapted in this season and have not seen the opportunities to innovate and they have not changed how they interact with their business and themselves.

The people who have enjoyed COVID have been the ones who haven’t been stressing because they are adapting and pivoting. If you are feeling some kind of stress or pressure in terms of where you’re at in your business, you are not alone.

There are no fully secure or certain job now, and I’ve heard of so many redundancies lately. As entrepreneurs, we need to be resilient and grow.

1 – Look For Your Growth Zone

When the world has challenges, there are always opportunities for us to grow, so you need to look for your growth zone.  I want you to think about where your opportunity is for growth.

The businesses that were the biggest hit during COVID, were the businesses that were relying on word of mouth referrals and didn’t have systems in place to actually go out there and attract clients themselves. That is a very shaky way to build your business.

You do not want to set your business up in a way that you’re relying on word of mouth referrals. You want to make sure that you’re being really proactive and intentional in your marketing.

What have you learned and put in place during COVID? Have you put in multiple lead generation strategies,  so you’re not just putting all your eggs in one basket?

Are you just relying on one source of income or one lead generation strategy? This is dangerous because if that dries up, you’ve got nothing left, right? So you want multiple what I call fishing rods in the water and multiple ways of people coming into your business.

I’ve got dozens of lead generation strategies. But what a lot of people do is they start one and it doesn’t work and they start another one and when they find challenges, they try something else but don’t do any of them properly. They haven’t followed through and made it work.

We need to test and measure, and maybe you need to tweak one particular piece. A lot of people throw out the whole thing when it was actually just one cog in the wheel that wasn’t quite working.

You need to look back and see what marketing strategies have been working for you. Have you actually stopped and analysed your results and adapted and pivoted? Did you create success? Or did you just back away scared?

Take a moment to acknowledge yourself and your success. If you didn’t have success over this season, then you need to innovate and adapt to this new market and look for opportunities to grow.

This is possibly the greatest set up that you’re ever going to get in your waking life. History and statistics show that on the back of recession and challenges like pandemics, there have been some of the biggest opportunities.

Looking back at history at some other pandemics like the Black Flu, businesses may not have been able to pivot as we can now. They had old-school marketing strategies then, like putting fliers on windscreens or letterbox drops. But we can take our businesses online,  so this is an incredible opportunity to sell your products and services online.

When I was in London in 2009, I went hard during the GFC. I was backed into a corner because I literally had no money. I knew that if I didn’t put myself out there and change, learn and grow as a person in my confidence, selling skills and my marketing skills, then I would have to leave London.

There were scary moments where I had to look at making things work and I didn’t know what to do. I didn’t have any clients or any contacts over there and it was very stressful and challenging.

There was that constant temptation to do what I call  ‘the creep’ – to creep back and get a normal job. But normal jobs were very low paid. I was getting paid around 75 to 80 pounds an hour as a personal trainer. The reliable steady jobs were paying about 7 or 8 pounds an hour.

Because I had to make money to pay my rent and buy food, I just worked really, really hard during the recession. A lot of my clients had been made redundant, but I knew that it was sink or swim.

Sometimes when things aren’t challenging, we don’t grow because there’s no reason to grow. So I love these opportunities where we get to grow and step up.

There were a lot of start-ups who started during the recession around 2008. You would have heard of Uber, Airbnb, Slack and Pinterest. All of these started in tough times.

Take a step back and look at where you need to grow and improve.  Resilient entrepreneurs don’t look for the easy stuff, they don’t look for the free stuff or low ticket items. They invest in themselves and their growth.

If you are not getting the results you want, you need to think differently about what you’re doing. Where are your blind spots? Do you have someone with eyes on your business to help you see the blind spots?

What are the areas you need to grow in? Maybe it’s your packaging, your branding or the way you deliver your service? We need to prioritise improving ourselves, our strategy, our skills and our systems.

Ask yourself what resources you need to help you overcome in your business. What support and skills do you need? Maybe you need to look back at your business plan and review it or learn more technology.

None of us were born knowing tech, so you can learn. You have 2 options, you can either learn or outsource something, but I prefer to learn something before I outsource it.

2 – Look For Trends And Patterns

It’s important that we look for trends and patterns and this is something that I love doing.  I’ve been looking at where we are headed, and right now, one-third of the population is online. And in the next few years the majority of the world is going to be online.

We’re about to see markets open up in places we’ve never seen before. At the moment, there are 2.2 billion people on Facebook and by the end of 2021, they say that 3 billion people will be on Facebook.

It’s important to know this because Facebook’s the number one advertising platform on the planet, so if you don’t know how to advertise on Facebook, and how to actually get people to pay you money, you’re going to be missing out.

You don’t have to love Facebook, you just have to understand the role that it plays with your customers and clients who are hanging out on Facebook. You need to understand how to do paid ads so that you’ve got full control over your business.

You don’t have to be guessing, hoping, waiting and wishing. This is a way to future-proof your business. If you look at this current climate and the patterns and trends, there are multiple people shopping and working out online.

There’s an entrepreneur called Kayla Itsines who created workouts online and an app called Sweat.  She is worth something like $300 million and she’s only 29.

There are so many opportunities because there are a lot of people doing online events and videos, now more than ever. We can recession-proof our business by recognising where our skill gaps are and filling that gap by learning the skills.

If your gap is Facebook marketing, then it’s important you understand how that works. This is something I’ve learnt for my own business and I help others learn it also. Be intentional. If you don’t know something, find someone who does know and invest in growing in that area.

3 – Show How You Are Different

Now more than ever you have to be different. In order to stand out, you have to be known as an expert.  You’ve got to make sure that people know what your USP is. What is your unique selling point?

You need to stand out from all the others marketing themselves in the same area as you. You need to show how you get results that are different from others. You need to understand how to position the results that you get for people and you need to prove it through stories.

You need to be different. The world is sick and tired of sameness. Anyone can rip you off in terms of your product, but no one can rip off your personal story. It’s yours and it’s powerful.

You need to provide lots of proof of why you’re different. Do you provide a better experience or a more personalised connection and care for your clients? Or is it that you provide more time, better value or better content?

How can you add more value to people in your business? How can you make it that it’s a no brainer that people sign up to you and that it’s non-negotiable?

Don’t put things into the market place until you’ve unpacked your unique brilliance.  This is what I do with my clients, I help them unpack what they do differently and more brilliantly than their competitors.

Then you need to understand what your ideal client actually wants to buy, because that is a sellable service or product. If you know how to project your unique brilliance, it doesn’t really matter if someone comes along and tries to rip you off and copy you. If others are doing what you are doing, then you have to change your offer and make it irresistible.

4 – Make A New Plan

When was the last time you actually updated your marketing plan or your business plan? Every great athlete, entrepreneur and business leader has a plan. If you want to achieve greatness, it doesn’t happen unless you plan for it.

If you have big goals, dreams and desires, I recommend that you revamp your plan. Sit down and write a new plan for this week or this quarter. And just think about what you need right now.

Who do you need to help you put your plan into action? Maybe it’s a community or a mentor? Who do you know who can help you? And what skills do you need to improve on and learn?

There are eight skills that I teach, which I’ve found are the most essential when it comes to attracting and signing up your ideal clients.

These skills are marketing, sales, copywriting, presenting (videos, events, webinars, workshops etc.) I teach how to create irresistible offers, find your USP, create marketing funnels and set up automation processes for your business.

Make a list of the things you need to learn or improve on and put these into a plan.

This can be overwhelming sometimes, so that’s when you need to think about those people who need you and are going to benefit from your help.

Your motivating factor should be those who you can help, so when you make your plan and need to upskill, remind yourself there are people out there who need your unique brilliance and they need you to step up as a leader.

5 –  Act Now, Not Later

It’s about now where people start to write a January list full of things you’re going to do in January.

But if you want to succeed, you’ve got to be clear and intentional about doing things NOW. Do something small, but do it now.

If you need to learn how to run Facebook ads or run a webinar, learn it now. Don’t hold off for the future.

It’s more powerful when you think about making a change NOW, not in the future. Next year can become a bit of a dumping ground for the things that we’ve been putting off.

I really like what Tim Ferriss, who’s a best-selling author teaches. He says he has between three and eight essential things on his to-do list. And he doesn’t go anywhere till it’s done.

Rather than doing lots of little things, he takes time for planning and thinking about the MOST important things that he can act on now right away.

It’s common to find distractions that keep popping up, like friends, family and social media. We can plan a perfect day, but things are going to come up sometimes. But I’m inviting you to start acting now.

Otherwise, you can talk yourself out of it. Months can go by and you still haven’t started.

What do you need to act on now?

Do you want the best training on attracting your ideal, high ticket clients fast through strategies that work best right now?

I highly recommend you check out my upcoming online evening masterclass, the ‘Client Attraction Accelerator’.

This is our FINAL free masterclass of the year!


At This Free Live Online Event You Will:

It’s happening this Tuesday, the 15th of December, from 7pm to 9pm.

This is for you if you’re a coach or consultant or any type of practitioner or service based business owner and you know you’ve got the potential to help a lot more people and make a lot more money, then this is for you.

You’ll discover:

?  How To Get 7 Clients In 7 Days, using a proven, step-by-step process (WITHOUT using any pushy or sleazy tactics)

​?  The 3 Powerful Client Attraction Methods that have people consistently asking “How can I work with you?” (without wasting money on ads)

​?  The Little-Known Content Creation Techniques that will adapt & transform your business in 2021, using my psychology-based influence hacks.

​? ​ ​A Simple Tool That Shows You INSTANTLY whether your target market is niched enough and if not, how to fix it.

​? ​ ​How To Map Out Your Ideal Client’s Journey so you can get people’s ATTENTION and connect with them authentically.

PLUS you’ll receive a BONUS GIFT for attending:

You’ll Get My Social Media Success Tool Kit Valued at $97 For Free!

With step-by-step guides and training on how to use social media to get new clients – ready for you to implement instantly!

So if you are sick of sitting behind your laptop, struggling and not knowing what to do and not knowing how to get clients, come and join us.

Client Attraction Accelerator Masterclass ?

➡ Tuesday December 15th 2020, 7:00pm – 9:00pm (AEDT)

You can register here.

I don’t want any entrepreneurs struggling alone, so check out this event now!

See you soon,

Kat

by Leave a Comment

5 Things I Wish I Learned Earlier In Business

Do you ever look back and think, “I wish I knew that earlier”?

There are 5 things I wish I’d learned earlier in my journey of building my business, and if I’d known them earlier, I wouldn’t have made as many mistakes or wasted so much time.

I share them here to help you avoid these traps and pitfalls.

1 – Your Audience Doesn’t Always Know What They Need

The first thing I wish I learned is that your audience doesn’t usually know what they need. A lot of people tell their audience what they NEED to be doing, instead of actually giving them what they WANT.

Many people focus on the method and the process to get to the transformation, but actually, people don’t even know that they need that.

They think that they know, but they don’t … or else they’d be doing it.

Remember that people aren’t at your level. This is the problem that I used to always come up against. I would be speaking to people from one level, when they were way back further than I was in their journey.

We forget how far we’ve come.

I see this with my clients all the time. They have unconscious competence around an area and forget how far along they are compare to their clients.

They speak to people at their level, instead of speaking to them on the lower, less experienced level, where their audience is starting out in their journey. They forget that in the beginning, they used to be back at the less experienced level.

The problems that they THINK they have are usually very different from the ones you have in the more advanced level of knowledge or experience.

It’s only with hindsight that you can see the problems are different at different levels.

People are always thinking about what they want, but they don’t actually very rarely know what they need.

An example of this is when I started out in business, I thought that people really knew that they needed to shift their mindset, improve their time management and productivity, in order to have a successful business.

I thought that people realised that they needed these things, but people thought they were fine in these areas.

They told me they just wanted to know how to get clients.

I was running workshops on mindset and productivity, and I could see these were areas letting people down, but the most popular workshops I ran were around marketing.

People often want what’s going to solve their immediate issues,  so you’ve got to talk to them the way YOU used to be, not where you are now.

People don’t care about your processes or your method. They care about solving their immediate problem.

Are you creating ‘need’ marketing or ‘want’ marketing?

The idea here is to sell them what they want, and then give them what they need.

2 –  The Power of Creating Over Consuming

The second thing I wish I learned earlier in business is the power of creating instead of consuming.

If you’re like me, you love learning. We can get caught up thinking we need to learn more, but in reality – we often need to just start executing on what we know.

We can get to a point where we need to stop absorbing because like a sponge, you can come to the place of being so full. It’s like you’re obese on knowledge, information and content, and you need to get it out there.

I call it ‘squeezing the sponge’.

Finishing something that you’ve created yourself, gives you an incredible feeling.

It gives you a buzz and a high of dopamine when you complete something.

But when you’re in ‘consume’ mode, it’s like this…

You wake up in the morning,  sit down at your desk to create a great social media post, an email, an article on LinkedIn or you want to do a video.

You get your second coffee and try to get motivated.

Then you get stuck looking at other people’s stuff. Hours go by and you waste a whole morning, consuming other people’s stuff, instead of just sitting and creating your own stuff.

We do this because it’s easier. It’s our comfort zone, and it’s much easier to look at other people’s posts for inspiration. But then, next minute, hours have gone by and you haven’t booked any paid clients, you still haven’t got any sales conversations booked in, you have booked any discovery calls that week, and you still don’t have a profitable business.

I get it, because I did this. I thought that I needed to learn more, and I would continually keep going to more and more courses.

I would keep comparing myself to others.

Doing that doesn’t get you where you want to go. Creating great work in the world is what does it.

3 – The Power Of Core Messages

There is power in having core messages that you repeat regularly in the marketplace.

Ideally you want to have 3-5 very clear core messages that you repeat your core message every time you are interviewed by someone, every time you do a Facebook Live, write a blog post, and write your web copy.

You want to make sure that people are really clear on what your core messages are. It becomes your signature language.

When I show up, I say a lot of the same things over and over. It’s repetitive, but people need to hear things multiple times.

People need repetition, it makes it sink in.

Some of the core messages I say consistently are:

  • The world is waiting for your words
  • You overcome fear with a formula
  • For business to be successful, it has to be simple
  • You get proven success with a proven strategy
  • Business is too hard to do alone

These are messages I use all the time in my workshops and marketing.

What are your 3 to 5 core messages that you can keep repeating, that people come to know this is your language?

You want to repeat these so that people start to associate you with these messages.

It’s like your brand values and positioning. You’re infiltrating everything, with your values and with these core beliefs.

I help people simplify things and turn things into a model where people can really understand it.

What got me into core messages was I learned about putting in what we call a phrase anchor. A phrase anchor is used in our webinars and presentations and this phrase acts like an anchor that you keep coming back to.

You have one main phrase that you use through your whole presentation.

So my question to you is: Are you clear on your core messages?

4 – The Power Of Having The Right Strategy

Having the right strategy is essential.

If you get up in the morning and want to post some content, but don’t know what topics to talk about, you can get a bit confused. But this comes down to not having a clear strategy. When you don’t have an overarching strategy, you don’t have a plan, so you end up winging it.

When I first started out, I would waste days and even weeks, because I would start something and not finish it. I didn’t have a strategy. I realised I had the ingredients, but I didn’t have the recipe that put all the ingredients together in the right order.

I felt like I was going to all these courses and investing a lot of time and money. But I still didn’t have the right strategy, because I hadn’t gotten an expert to sit down with me to help me build my strategy.

I had a lot of what I call half-built bridges. I would start building something here and it would get too hard, so I would start to build another bridge. When things get hard, we bump up against belief systems that stop us or we don’t have the tools or skills we need, so we start building another bridge and nothing gets finished. This is what I was doing.

People don’t pay for half-built bridges.

They pay for a fully built bridge that they can walk over to the other side.  They pay for a journey and for a path. They pay for a step-by-step process and framework that takes them where they want to be.

I see a lot of people throwing out lots and lots of information, knowledge and content, but not giving a strategy. It is so important to give people a sequential process to follow.

If you have half-built bridges, you’re not alone as it’s human behaviour.  I want you to think about your strategy. And it’s really important when you think about your strategy to make sure that you’re really clear on your positioning, like what do you and your content strategy.

People think positioning is something you need to become but this is more something you decide to act upon, so people describe you as that. What are the 3 words that you want people to use to describe your business? Position yourself around these.

This gives you full control. Don’t give your control to other people. You need to decide what you want people to say about you, and position yourself that way.

5 – The Power Of Consistent, Imperfect Action

The fifth thing I wish that I learned earlier in business is the power of consistent, imperfect action.

I used to get so caught up making sure every slide was perfect. And the whole formula was so perfect before I even posted.

Perfectionism is something that absolutely cripples people. And it has definitely crippled me in so many ways. I know I would have moved so much faster if I hadn’t been so freaking scared of getting things wrong or having mistakes or a typo.

Things can always get better, right? You don’t want to sit on top of something for 3 weeks, you just want to get something out there to help people. Having something sitting in your laptop is not helping anyone.

It’s better to have something out there that is 70%, 80% or 90%, than not having anything at all. I’m not talking about doing sloppy work. We must have a standard of excellence. But we have to be willing to release things before they are 100% perfect.

I do Facebook Live videos every week and often they are not absolutely perfect. I practice beforehand and have my talk planned, but it’s more about being consistent and showing up. But I’m not practicing 50 times at home by myself with no one watching, because it’s not helping anyone. I’d rather just turn my camera on and go live being imperfect.

There is power in imperfect action. You need to think that it’s not about you. It’s about your clients and it’s about the people that you are serving. If you do everything perfectly, you become unrelatable. When I see my multi-millionaire mentors make mistakes, it encourages me that they are human.

If you just took more imperfect action consistently, do you think that you would help more people and actually grow your business? If you create processes for your tribe to follow, do you think you would be able to help more people?

I created a step-by-step process that took me years to refine and tweak.  I’ve now run hundreds of people’s through it and it works every time. It looks simple and it is simple when you know it.

When you don’t know it and when you’re doing it all out of order, then business can be really hard.

Want to know exactly how you do this?

Do you want the best training on attracting your ideal, high ticket clients fast through strategies that work best right now?

I highly recommend you check out my upcoming online evening masterclass, the ‘Client Attraction Accelerator’.

This is our FINAL free masterclass of the year!


At This Free Live Online Event You Will:

It’s happening this Tuesday, the 15th of December, from 7pm to 9pm.

This is for you if you’re a coach or consultant or any type of practitioner or service based business owner and you know you’ve got the potential to help a lot more people and make a lot more money, then this is for you.

You’ll discover:

?  How To Get 7 Clients In 7 Days, using a proven, step-by-step process (WITHOUT using any pushy or sleazy tactics)

​?  The 3 Powerful Client Attraction Methods that have people consistently asking “How can I work with you?” (without wasting money on ads)

​?  The Little-Known Content Creation Techniques that will adapt & transform your business in 2021, using my psychology-based influence hacks.

​? ​ ​A Simple Tool That Shows You INSTANTLY whether your target market is niched enough and if not, how to fix it.

​? ​ ​How To Map Out Your Ideal Client’s Journey so you can get people’s ATTENTION and connect with them authentically.

PLUS you’ll receive a BONUS GIFT for attending:

You’ll Get My Social Media Success Tool Kit Valued at $97 For Free!

With step-by-step guides and training on how to use social media to get new clients – ready for you to implement instantly!

So if you are sick of sitting behind your laptop, struggling and not knowing what to do and not knowing how to get clients, come and join us.

Client Attraction Accelerator Masterclass ?

➡ Tuesday December 15th 2020, 7:00pm – 9:00pm (AEDT)

You can read more or book in for free here

(Note: Spaces strictly limited and allocated on a first-come, first-served basis. Grab your ticket before it books out)

 

by Leave a Comment

Why It’s Time To RAMP It Up In Your Business

Lately I’ve heard a lot of people say they just want this year to be over. They’re excited about next year.

It gets to this time of year, and a lot of people want to take their foot off the accelerator.

We see the Christmas decorations go up in the shops and it’s easy to think, “Ohhh, I’m exhausted. I’ve had a big year. I’m going to slow down now.”

Next year can almost become a ‘dumping ground’ for anything we’ve been putting off this year.

I get it. This year has been really tough for a lot of people.

But although 2020 may not have bought you the results you wanted… you can still make this year count.

Ending your year by finishing strong and feeling successful, with the right focus, strategy and execution can completely change how you start next year.

We still have time to finish the year well.

Ending your year by finishing strong and feeling successful, with the right focus, strategy and execution can completely change how you start next year.

I’m not talking about those of you who genuinely need a rest. I’m talking about those of you who know that there’s a bit more in your tank and you’ve got more to give.

The good thing about success is we get to determine what success means.

WE get to define our year, whether we feel it was successful or not. It’s not based on someone else’s metric. It’s based on our own metric. It’s based on how we feel.

It could be an amount of money coming into your bank account, or a number of clients, or doing a webinar or Facebook Live video.

If you’re focusing on ‘just getting by’ into next year, you’re missing out on a huge opportunity that successful entrepreneurs know.

Which is – every task counts, every day counts, every week counts, every quarter counts.

If you’re already checking out of this year mentally, feeling it’s too late to start something, then I invite you to ask yourself this: Do people still need your help?

If the answer is yes, then consider keeping going, keeping helping people.

Obviously, if you need to take a mental health break, a physical, emotional or spiritual break, then do it.

But if you feel you have it in you to do more…

Here are 3 reasons why I believe it’s time to ramp up in your business:

1 – Most People Are Not Ramping Up

I’m generally not a massive advocate on focusing on your competitors and thinking about what they’re doing. But sometimes we can use it to fuel us.

Think about the fact that most people aren’t doing this.  Then think about what successful entrepreneurs do and emulate that.

In business, you don’t want to do what everyone else is doing.

Quarter 4 is when I ramp things up. Quarter 4 is the quarter that I go even harder, because I know holidays are coming.

I want to feel really deserving on my holidays and that I’m finishing my year strong. Because if I don’t, I know what I’m like and  I’ll just regret it and be disappointed.

If I didn’t ramp it up, I’d miss out on new clients, launching new programs and new opportunities.

And if you’re super productive, you can get a lot of things done when you focus on the right things.

If you’re trying to grow a business, as an entrepreneur in this day and age, you recognise that you need to use your time wisely. You can get so much done in just one week. So if you take your foot off too early, you can waste so much time.

It’s really important that you take opportunities where other people aren’t. I know that December and January are my quietest months, they always have been over the last 17 years in business. A lot of people go away, so you want to get ahead of the game.

Be intentional for what you want to achieve to finish the year well and also start the new year well.

Be clear. Be specific and you will kick your goals and feel awesome.

2- It Sets You Up For The Tone of the Coming Year

Ramping up your business in Quarter 4 sets you up for the tone of the coming year. Be the person who doesn’t cut corners and who doesn’t stop short of your goals. This is a mentality I’ve built within myself.

I used to do a long run which was about 8 kilometres door to door. Towards the end of the run I’d think that I could just slow down and walk the rest of it. But when that thought came, I would move into my entrepreneur identity and think, “Kat you are not a person to cut corners. You don’t stop short of your goals. You are a person of excellence.”

When you have that mentality of finishing successfully, you will take that feeling into your holiday and into the new year.  And when you feel that success, you will want to keep feeling that success.

You want to be the person that executes and does whatever it takes to finish strong. I don’t know about you, but after I’ve been on holiday, I don’t feel motivated to get back to business.

If I know that I’ve had all these wins and I’ve got people waiting for me to serve them, then I get motivated. If I’ve had all these wins the year before, that excites me as I go about my business in the new year.

Finish strong and make it a habit. Then make sure that you give your brain a break over the holidays. Fully stop and give your body and brain a break. Allow the adrenaline to release from your body, so you can recoup for the new year ahead.

3 – Success Breeds Success

The third reason why it’s time to ramp it up in your business, is because success breeds success.

Success almost always brings more success and failure brings more failure.

If you’re feeling a little bit like you’ve not achieved what you’ve wanted to this year, there’s still time.

Don’t finish mediocre. That mindset is not beneficial to you or to being a successful entrepreneur.

We need to be both present-focused AND future-focused as entrepreneurs. We need to have one eye on the present and be very present every day, and one eye on the future and having a vision and plan.

So I want to ask you a question: What’s it going to take for you to feel like you had a successful year?

What 3 things do you want to achieve before the end of the year?

Put your focus on those. Don’t waste time constantly consuming other people’s socials or checking your likes. Create. Start executing a plan.

Execution is about creating things – like events, programs, documents and videos, all things that are helpful for people.

Start thinking about the momentum of success that you can carry on to next year.

I challenge you to write down 3 things that would make you consider this year successful if you achieve them before 31st of December.

Then write down 3 things you want to get done each week leading up to December 31st.

These are your top 3 priorities. Every day look at your top 3 priorities for the week so you keep your focus.

Ever day matters, so let’s make every day count.

 

Do you want the best training on attracting your ideal, high ticket clients fast through strategies that work best right now?

I highly recommend you check out my upcoming online evening masterclass, the ‘Client Attraction Accelerator’.

This is our FINAL free masterclass of the year!


At This Free Live Online Event You Will:

It’s happening this Tuesday, the 15th of December, from 7pm to 9pm.

This is for you if you’re a coach or consultant or any type of practitioner or service based business owner and you know you’ve got the potential to help a lot more people and make a lot more money, then this is for you.

You’ll discover:

?  How To Get 7 Clients In 7 Days, using a proven, step-by-step process (WITHOUT using any pushy or sleazy tactics)

​?  The 3 Powerful Client Attraction Methods that have people consistently asking “How can I work with you?” (without wasting money on ads)

​?  The Little-Known Content Creation Techniques that will adapt & transform your business in 2021, using my psychology-based influence hacks.

​? ​ ​A Simple Tool That Shows You INSTANTLY whether your target market is niched enough and if not, how to fix it.

​? ​ ​How To Map Out Your Ideal Client’s Journey so you can get people’s ATTENTION and connect with them authentically.

PLUS you’ll receive a BONUS GIFT for attending:

You’ll Get My Social Media Success Tool Kit Valued at $97 For Free!

With step-by-step guides and training on how to use social media to get new clients – ready for you to implement instantly!

So if you are sick of sitting behind your laptop, struggling and not knowing what to do and not knowing how to get clients, come and join us.

Client Attraction Accelerator Masterclass ?

➡ Tuesday December 15th 2020, 7:00pm – 9:00pm (AEDT)

You can register here.

 

by Leave a Comment

3 Keys To Getting People To Take The Next Step Toward Working With You

 

If you want to be able to turn someone from a stranger, into a follower, into a paid client and eventually into a loyal, raving fan, there are 3 specific keys that you need to follow.

Your clients will move through a specific progression from discovering you & engaging with you, through to buying from you, and it’s important that you understand how it works.

Too many people rush things.

In dating. In networking events. In pushy DM’s & PM’s. In sales conversations.

Over the years I’ve worked with all sorts of business owners, from coaches, psychologists and consultants, to childcare centre owners, gym and studio owners and thought leaders.

The people who are most successful have nailed these 3 keys that I’m sharing with you today.

The 3 keys are Know —> Like —> Trust

This is the progression your clients will take from discovering you & engaging with you, through to buying from you.

You’ve probably heard of these factors before. But do you know how to use them?

It’s important to look at your whole marketing strategy when it comes to employing the know, like and trust factor.

A lot of people say that they are posting but not getting clients. They are sending out emails, but people aren’t clicking through and taking action on the next step.

If that sounds like you, one of these 3 ingredients is probably missing.

The good news is, once you identify it and fix it, you can get your client pipeline flowing again.

When you combine these three elements, magic happens.

You start to become more of an authority and you build a tribe of fiercely loyal clients.

So here are 3 keys to take people rapidly on the journey from not knowing you, through to knowing you, liking you and trusting you enough to become your client and also become a raving fan.

1 – The Know Factor

There are three different aspects under the ‘know’  factor that we need to take into consideration.

Visibility

When it comes to people knowing you, visibility is key. People need to know that you exist, so you’ve got to be visible and visible in multiple places.

This is stage is all about building awareness that you exist. This means you need to show up in multiple places online and you need to attend events as well.

Going to events are such an easy way to build trust and connection really fast.

I know it’s been challenging this year to get out there and attend actual physical, live events, but attending seminars, conventions, conferences and networking events, is the easiest way to get known quickly. Because we’ve had social distancing and so many live events have been mostly closed down, I suggest hanging out regularly online instead, such at Facebook groups.

Pick three of your favourites groups and make sure you’re not in there with the sole purpose of getting clients.

It’s so important to give value while you are there.

You can also build connections and collaborate with Facebook group owners and ask to be a guest speaker on a podcast or in the Facebook group.

It’s called relationship marketing or conversational marketing. So you want to be out there, being visible in order to build that ‘know’ factor.

Build Curiosity

Building curiosity is so key for building people to know and like you. People get curious about what you do by regularly seeing you and by you educating people on what you do.

It’s all about volume and putting things up multiple times. You can’t put one blog up and think that it’s going to get you clients. You need to educate people about what you do. Be really clear on what you do. This is why niching is so important.

You can’t just say you are a life coach or a business coach.  You’ve got to tell people the kinds of things you do with people.

To get people to move to the like factor, they need to know you. And we want to make sure people get to know you by you being yourself.

Marketing is about attracting and repelling, so if you think about it, would you rather have a bunch of people that love you because they know you, or a few people that just don’t like you?

If you want to be successful you don’t need everyone to like you. You just want people to know clearly who you are, what you do and you want to be able to be yourself.

A lot of people struggle with getting out and being visible. But the fact is, if you’re not willing to do it, you won’t even pass that first date. There are stages that you’ve got to move people through from knowing to like into trusting, so you have to get out there and be visible.

People won’t just know you exist. You need to make yourself known to your ideal clients.

2 – The Like Factor

Giving Value

How much do you generously and genuinely give value?  Back in the old days (like years ago) you could just put up an E-book and actually charge for it. But it’s not like that now in the market.

The world is getting more and more competitive so we’ve got to make sure that our free stuff is really valuable and consistent.

Be generous and give things that people really want, not some scrappy thing that you created years ago and want to use as a lure.

You want to make your freebies something of great worth and value, and something that someone can take away and apply it straight away. This way you are giving people a mini win and a result straight away.

Relatability

We like people because we relate to them. Think about how you can connect with people and build the bridge of trust through being relatable.

Being authentic and showing your human side makes you more relatable. We relate with people who aren’t formal or fake. No one likes fake people. We’ve got to be genuine and authentic.

How much are you being yourself and how much are you putting on a mask?  When you share your struggles and how you’ve overcome them, you’re showing your vulnerability.

This opens people up to you when you share from your heart, share your struggles and what you did to overcome them.

You’ve got to be nice. I’ve found myself to be successful because I’m nice. I genuinely care about people and I’m not pushy. I give value.

If you’re trying to choose between two coaches, you’re going to go with the one that you like the most. It’s not like you’re buying a commodity, like bread or a car. You’re buying time with a person. I’d prefer to spend time with someone I love to be with and I’m sure it’s the same with you.

Being Inspirational

Being inspiring is how you will move someone to actually want to take action. So if you’re thinking about how to get people to the next step towards working with you, there are many steps towards working with you.

Most people don’t want to rush it. But how do we move someone to the next level? You’ve got to be building that skill of being able to appeal and inspire people so they want to take the next step towards you.

I love Seth Godin. He’s one of the best marketers in the world. He’s got some incredible books and I encourage you to look him up. He says he doesn’t check his analytics or go into his website to check how many people have visited, he just commits to doing great work every single day.

He’s written a blog, every single day, for years.  He just shows up every day and gives and gives. He inspires people to take the next action by giving tangible nuggets.

You can’t be sloppy. You’ve got to really craft your words so that people are inspired to move towards you.

People need to be inspired. They need to know what your point of difference is, and how you can actually help them solve a genuine problem.

Ultimately we like people who we feel good around. We like people who inspire and help us. Ultimately we are sharing value and helping people with a specific problem.

3 – The Trust Factor

Trust is the most challenging part, but your client absolutely needs to trust you. You may spend a lot of time on this step, but it’s the most important step.

When we invest our time, our energy, our money, there must be trust. Without trust, there is no exchange.

If you think of any relationship, a friendship, a romantic partner or a family relationship, these all have to have trust.

Trust takes time to build, so take the time at the beginning stage to do this and don’t rush people along until trust is established.

Consistency

The first thing to building trust is consistency. People want to be able to rely on you. They want to know you’re not here one day and then gone the next.

I look at some business pages and they’ve not posted on their socials for over a year. When you’re not consistent you can’t build trust.

You’ve got to show people you’re serious. So focus on sharing with people what you do consistently.

The quickest way to build trust is through video. So you’ve got to make sure that you’re putting video in your marketing strategy. And there’s also a right and wrong way to do a video.

There are things you can do on video that actually put people off, so you definitely want to hone your skills if you’re going to be doing video.

You also want to think about a combination of written and video content consistently.

Imagine if you decided that every single day you’re going to share with three people what you do. You just keep showing up and you post and you share content and you commit.

It’s a decision you need to make and keep.

Credibility

There are a lot of people selling dodgy things on the internet. A lot of people sell things for cheap like online courses and they don’t know what they’re doing.

If you provide a service like coaching or consulting, often people are buying something that’s  invisible. So you need to put their mind at ease by showing our credibility.

To show your credibility, don’t be afraid to share your expertise. You can do it in a humble way that’s not bragging.

You can talk about how grateful you are to have worked with certain people and how long you have worked in a particular industry.

Do it with the tonality of gratitude and show how your expertise can help people get where they want to go faster.

You can do this through social proof, like sharing testimonials from people who’ve worked with you. It could be sharing stories of how you’ve successfully helped others achieve results.

It’s being transparent and letting people know who you are and who you’re not. Let people know what you stand for and what you stand against.

You can do things like offering some kind of results guarantee. This doesn’t work for every business. But having a guarantee like a 7-day or 14-day satisfaction guarantee on your signature program makes it a no-risk, no-brainer.

If you’re a service provider like a coach, consultant, personal trainer, psychologist or someone who sells a service, people are buying something invisible – something they can’t see or touch initially. So there has to be a lot of trust there, so if you can give something that takes away the risk, you’re taking away a major objection.

Also, be accessible. Put your contact details and offer phone calls for people who don’t have all their questions answered.

It’s really important that we build those trust factors, because we know that people need trust us, in order to take that next step with us.

Clarity

The third thing we need to build trust is to be clear. This is all about your ability to communicate clearly what you do and who you help.

You need to get clear on your ideal client, their dreams, desires, fears and frustrations and be able to provide content that educates and inspires them.

You also need to be clear on your vision and mission, what you stand for and against, your business values and have a clear pathway to help people solve their problems.

When you combine the elements of know, like, and trust to your content and actions, magic happens.

You start to become more of an authority and you build a tribe of fiercely loyal clients. But results like these take time and effort. You need to put the work in, keep growing and never give up.

Do you have knowledge, skills and experience that can help people?

Would like to know exactly how to structure and organise your knowledge so you can get new clients fast?

I highly recommend you check out my upcoming online evening event, the Client Attraction Mastery Masterclass

This is our FINAL free masterclass of the year!

 

Do you want the best training on attracting your ideal, high ticket clients fast through strategies that work best right now?

I highly recommend you check out my upcoming online evening masterclass, the ‘Client Attraction Accelerator’.

This is our FINAL free masterclass of the year!


At This Free Live Online Event You Will:

It’s happening this Tuesday, the 15th of December, from 7pm to 9pm.

This is for you if you’re a coach or consultant or any type of practitioner or service based business owner and you know you’ve got the potential to help a lot more people and make a lot more money, then this is for you.

You’ll discover:

?  How To Get 7 Clients In 7 Days, using a proven, step-by-step process (WITHOUT using any pushy or sleazy tactics)

​?  The 3 Powerful Client Attraction Methods that have people consistently asking “How can I work with you?” (without wasting money on ads)

​?  The Little-Known Content Creation Techniques that will adapt & transform your business in 2021, using my psychology-based influence hacks.

​? ​ ​A Simple Tool That Shows You INSTANTLY whether your target market is niched enough and if not, how to fix it.

​? ​ ​How To Map Out Your Ideal Client’s Journey so you can get people’s ATTENTION and connect with them authentically.

PLUS you’ll receive a BONUS GIFT for attending:

You’ll Get My Social Media Success Tool Kit Valued at $97 For Free!

With step-by-step guides and training on how to use social media to get new clients – ready for you to implement instantly!

So if you are sick of sitting behind your laptop, struggling and not knowing what to do and not knowing how to get clients, come and join us.

Client Attraction Accelerator Masterclass ?

➡ Tuesday December 15th 2020, 7:00pm – 9:00pm (AEDT)

You can read more or book in for free here

(Note: Spaces strictly limited and allocated on a first-come, first-served basis. Grab your ticket before it books out)

?  You can read more or book in for free here

See you online soon!

Kat

 

 

by Leave a Comment

3 Little-Known Things That Kill Your Presentations Every Time When You Ignore Them

There are 3 little-known things that people do in their presentations that hinder their success. Many people have no idea that these are mistakes they are making when they’re presenting.

Whether you’re presenting on Facebook lives, Insta lives or stories, webinars, workshops, or if you’re presenting 1:1 to your clients, you may be doing some of these things without realising.

The reason I’m so passionate about this is that I love supporting people to step up as a leader and position themselves as someone valuable and worthy of being listened to.

Presenting to groups has been the #1 thing that has grown my business, even though I used to be so scared of it.

It has enabled me to create a life of fulfilment and freedom, have a voice, fast-track my business success and help more people, which has all been possible by leveraging the power of events.

Before I started presenting, I was only working with people one-to-one.

I LOVED doing one-to-one work with people, it was my comfort zone. I’m an introvert and didn’t like being the focus of attention and didn’t want to present in front of groups of people. I didn’t want to be the one up the front with everyone looking at them.

But I remember a moment in time where I was at a big convention called Filex, sitting in the crowd listening to the speaker.

And I suddenly it hit me – and I had one of those ‘penny-drop’ moments that surprised me.

I thought “It’s going to take me waaaaay too long to build the business I want to build one by one! I’m never going to have the impact that I want to have. I want to be a presenter. I want to be the one on stage!”

I remember thinking “I HAVE to get over this fear of speaking to group. I HAVE to learn to present”.

At the time I was working as a fitness and health coach, only doing one-on-one coaching sessions. My first step to learning to present was to run a small group program at Les Mills called ‘Look Better Naked.’ It was a program for 6 women for 6 weeks.

Les Mills has high standards with qualifying people to deliver their programs and I remember the guy who was assessing me told me I was too quiet and needed to be more outgoing and loud. He said that I needed to ‘fake’ confidence until I felt it.

So I just had to step up.

Eventually, I started running bootcamps and then I started doing 1:many presentations, running seminars at my gym.

I didn’t realise back then the things I was doing wrong, but over time I have learned what NOT to do as a presenter, by doing these things myself.

 

1 – Winging It Without A Structure

The problem that most people have when it comes to creating a presentation, is that they don’t have a proper presentation structure. They wing it without structure.

That’s what I was doing. I was literally showing up and teaching everything that I knew, instead of actually organising my knowledge correctly.

There’s a formula for presenting correctly – in a way where people can receive the information you are giving them. There’s a formula to engage people and maintain people’s attention. I didn’t know any of that.

So, the first thing that people get wrong that kills your presentation is they think they can just show up and ‘flow’ and speak intuitively. They think they can just show up and talk, with no plan or structure.

If we don’t organise our knowledge in a way that someone wants to receive it, we’re actually doing our audience a disservice. I’ve seen this happen so many times where people just think they can speak from the heart, without having planned their presentation.

When you have a formula and structure, you can still flow naturally and be intuitive and speak from your heart. Having a structure doesn’t stop you from being spontaneous, it can actually help it.

If you think about professionals and successful people, how do they become professionals? They practice, practice and practice!

The Netflix documentary ‘The Last Dance’ about Michael Jordan shows this perfectly. It is incredible the amount of practice thatMichael Jordan put in and he was the best in the world.

I was reading that when he was filming the movie Space Jam, they would film for weeks or months on end doing 12-hour days. He would then go straight to training and practice for 5 hours every single day.

When we do a presentation and we are winging it and speaking from the heart, we are doing our audience a disservice. We are not valuing them enough to plan and craft our presentation or use psychology or the power of influence to help people to take action.

Remember every single presentation is designed for someone to take action. It’s not designed for it to just be interesting. You want to inspire someone to take action and that requires crafting your presentation.

Presenting is a profession because it requires crafting and tweaking your words. The higher the stakes, the more you practice. People who do TED talks practice for months beforehand.

2 – Focusing On Yourself And Not On Your Audience

The second thing that kills someone’s presentation is focusing on themselves and not on their audience. This happens all the time because public speaking is so many people’s biggest fear.

It’s the Number 1 fear people have.  People are really self- conscious, and they’re thinking about themselves and what the audience is thinking of them. You can train yourself to overcome this, so when you’re presenting, you’re thinking about your audience.

I spoke at a woman’s event last Sunday and when I was rehearsing for it I brought up pictures of women on Google images on my 2 screens, so when I practised, I was looking at people’s actual faces.

It was a great way to practice for a live event. I don’t put Zoom on gallery view as it’s very distracting. If I have it on gallery view, I look down at the gallery, and then my eyes are not looking at the lens. So I turn off gallery view and only look at the lens so I am then connecting straight to you.

So there’s a difference on video when you’re presenting, then when you are doing a presentation to a live audience. Because it’s been a couple of months since I did a live event, I visualised that live presentation with people in the room together night after night before I went to sleep.

I visualise what I want every night before I go to sleep. I visualise myself helping thousands of people at once.

This is why people will organise their knowledge and put it into a book, or a TED talk. They organise their knowledge so they can help multiple people all at one time.

And so, when I showed up on Sunday, because I had practised and visualised the event, it felt completely normal and there was no need for my brain to throw out fear.

This way I could be really present with the audience and focus on communicating my message as well as I possibly could.

It’s so important that we’re not self-conscious and thinking about how we look and sound, but instead being present and focusing on sharing our message in the best possible way to serve our audience.

Presenting is not always easy, and it takes learning the craft. But it’s worth it because if you get one valuable presentation, it’s an asset and it’s a legacy item. You can use it over and over again.

If you want to fast-track your business, I believe the most logical thing to do is to present to multiple people at one time.

But you’ve got to get over any blocks or fear of presenting so you can fully connect with your audience.

3 – Under-Sharing or Over-Sharing 

Under-Sharing

Under-sharing is being stingy and holding back from giving.

We HAVE to always provide great value, whether they’re getting free content or not. That is super important.

If you think about all the years and all the amount of study and research you’ve done, you won’t be able to put that all into one presentation or even into a week’s worth of content.

We’ve got to make sure that we’re generous and giving really genuine value.

We can’t just give fluffy stuff. We’ve got to give content that has substance and real-life application.

Over-Sharing

On the flip-side is over-sharing. I used to do this all the time. When I ran an all-day event, I would give so much away.

Because I wanted to give so much value, I ended up giving away too much value. This actually ended up doing a disservice to people.

You want your presentations to give value, but you don’t want to over-deliver. You want people to leave hungry for more. You need to be able to spark curiosity and help people see that you can solve the problem they hold.

There’s a sweet spot in the middle of being generous and not giving everything you have away, all at once.

Be like Goldilocks – share just the right amount. (remember the story? “Ahhh, this porridge is just right!”).

A lot of people ask me how do I know the difference of what content to share or not share. Like, how do you know what content should go into your free Facebook Live, webinar or workshop?

Many times, it’s very case-by-case, figuring out what should be shared and what shouldn’t be shared.

There’s an art and a science to it and requires crafting and mapping it out.

If you think of a client journey – there are people that don’t know you, so the content that you share with them is going to be different to people who come to your workshops, or who consistently show up on your Facebook Lives, for example.

Everyone’s in a different stage on the journey. And that’s why it’s so individual, there’s really not just one rule. It depends on multiple factors.

I’ll be unpacking these factors and so much more this coming Saturday at my free event ‘How To Get Clients With Online Events’.

It’s happening THIS Saturday 24th October.

I will be sharing the formula I’ve learned from the last 13+ years of doing live and online events to help you get clients from events.

I’ve used this formula to build my business into a 6-figure coaching business. It’s my best strategy for attracting new clients.

You can register here

See you online soon!

Kat

Download Your Free Client Attraction Checklist

Grab your copy of the Checklist now

Let’s Connect!