Kat Millar

by Leave a Comment

How To Create Content That People Will Want To Read

Do you want to know how to write content that people really want to read?

It’s simple when you know how.

Many people are frustrated that their content isn’t getting them clients, and when I look at their content, I can see why.

There are crucial things that are missing.

Content that makes people want to read has certain ingredients and if you miss them, you can miss out on clients.

When you know the secrets, it can almost seem like magic!

But it’s not.

It’s knowing the ingredients that make content compelling.

If you don’t know how to write content that people want to read

1. You end up wasting so much time. You don’t want to spend hours and not get a return on your investment of time.

2. You feel disappointed and discouraged when you don’t get the result you hoped for.

3. Your content doesn’t do its job of building your business. Content is ultimately meant to lead to you getting clients.

When you KNOW how to write content that people want to read

  1. You impact more lives.

2. More people reach out to you. Your content turns your followers into your clients.

3. Meaning, you never have to worry about how to get clients or how to make money again.

In this video I share:
3 ways to write content that people will want to read.
You can check out the video here…

1. Use green language, not red language

There are certain words and phrases that attract and engage people and certain words and phrases that repel people.

What makes language green?

It appeals to the subconscious desires that your audience has.

There are loads of subconscious desires that we all have – I’ll give you a few here that are really powerful to use in your content.

A Harvard study showed that 95% of our buying decisions are made subconsciously.

We typically make decisions based on emotion, and we justify our emotional decision and back it up with logic.

There are words you can use that trigger an emotional response.

The FEM Triad

1. Faster – The desire for speed – faster – things to happen in less time

2. Easier – The desire for ease – to save effort, energy and exertion

3. More – The desire for increase – growth – novelty – different – drama – curiosity – novelty

If you can show someone how to make things faster, make things easier and get more of what they want with your content it will definitely make people want to keep reading.

This means we need to know what our ideal audience wants – and give it to them.

2. Share about pain killers not vitamins

If you want to write so that people read, and speak so that people listen, you need to share in a way that shows them that they need something.

I’m going to say that again because it’s so powerful.

Share in a way that shows them that they need something.

A vitamin is something that’s good for you. We take them for future health benefits. Often we forget to take them. We think we should. We don’t notice if we miss it.

Vitamin content is missed. It makes people tune out.

If you have an extremely debilitating headache you don’t need reminding or being convinced or advertised to. You go looking for a painkiller.

  • What is the pain your people are in?
  • What is the pain killer that your clients are looking for?

And how can you provide that for them…

…that’s when people sit on the edge of their seats.

That’s when people seek you out.

3. Help people overcome barriers to action

One of my clients said to me once; “Kat, I’m thinking I need to post more funny stuff on my Facebook business page because the funny stuff gets the most likes.”

I’m not sure if you’ve fallen into that trap before, but likes are not the goal. Getting people to take the next step towards you is the goal – the step towards becoming a paid client.

You want to ensure your content helps people to actually take action to change their life, not just to entertain them.

‘How To’ videos are everywhere on the internet.

It’s the most searched term on Google. But we’ve got to remember, that it’s not just about people learning.

It’s about people doing. It’s about people taking action on what you’re teaching them.

When you’re thinking about your content for your social media, ask yourself; ‘How can I help people overcome their resistance to changing?’

‘How can I have them overcome their biggest objections to taking action on what I’m sharing?’

Then use your content to overcome these.

Hope this has been useful.

Big love,

Kat xo

P.S Whenever you’re ready… here are 3 other ways I can help you grow your business:


1. Grab a free copy of my ‘Client Attraction Checklist‘

It’s a powerful roadmap to attracting leads, signing clients, and scaling your coaching business. — Grab It Here

2. Join the community and connect with like-minded Coaches & Experts

It’s our Facebook community where ambitious entrepreneurs learn how to increase their income, influence, and impact. — Join Us Here

3. Work with me to get more clients

If you’d like to work directly with me to get more clients… just send me a Facebook Message with the word “Clients”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details — Message Here

by Leave a Comment

3 Little-Known Things That Kill Your Presentations

Most uccessful coaches, experts, and entrepreneurs use events to attract and sign up clients because it is the quickest way to build trust with your ideal audience.

By mastering the art of presenting and inspiring people to take action, you can position yourself as an expert and authority figure.

This leads to deeper relationships with potential clients as they get to know you better through video or Zoom, ultimately choosing you over other options.

Effective presenting is a craft that can transform your life both professionally and personally. By honing your presentation skills, you can work from home, achieve financial success, and boost your confidence.

You don’t need to be a super polished or charismatic speaker to learn this craft – anyone can do it.

Developing the ability to communicate your thoughts and ideas in a compelling way will also improve your communication skills in all areas of life.

Presenting is more than just a skill, it’s a game-changer that can elevate your personal and professional life.

However, there are some common mistakes presenters make that can be fatal and prevent people from watching, engaging, or even signing up to work with you.

It’s crucial to identify and avoid these mistakes to maximise the impact of your presentations.

In this video I share 3 little-known mistakes that kill your presentations.

You can watch the video here:

The 3 Little-Known Things That Kill Your Presentations.

1. Winging it, not crafting it

When you don’t take the time to craft your presentation properly when you’re just winging it, rather than crafting it without any type of structure that you’re following.

You can miss so much of your audience.

Because we all think in different ways.

There’s been so much research done on psychology and human behaviour and the way we process information that if we don’t follow the way the human brain naturally goes, we lose people.

The purpose of the presentation is for the audience, not for you. You are not there to process and download and work things out as you go.

You want to make sure that you have a framework that you’re following.

Always start with why then go into the what followed by the how to.

2. Focusing on yourself, not on the audience

If your nerves are making you so self-conscious, you’re thinking about yourself and not your audience.

It ends up that you’re not able to be really present and allow the flow to come through you, because you’re so busy thinking about yourself.

The more you think about your audience, the less nervous you’ll be.

3. Under sharing, or over sharing

A lot of people say to me, “How do I know what’s over-sharing and giving too much?” “How do I know what’s not giving enough?

Under sharing is being stingy and holding back from giving.

It’s so important, if we want to build trust, that we give plenty of free value, I find that the more give, the more clients I get.

We always have to provide great value whether that’s free or not. It’s not just oh, I’m going to hold back all of my awesome value only for my paying clients.

We’ve got to give substance content that has real-life application, even if it’s for free.

Now on the flip side is oversharing.

I used to do this all the time. Whenever I ran an event, I’d give so much away like this massive banquet and people would leave really full.

But it can be a disservice to people if they feel that they can go and do it on their own.

You want your presentations to give lots of value but you don’t want to give too much.

You always want to leave people satisfied and hungry for more.

There is a sweet spot in the middle between being generous and not giving away everything you have all at once.

There are many factors depending on where people are at in their journey, how much they’ve absorbed from you, or really how well they know you.

I’m going to be unpacking these factors in the upcoming workshop as well as so much more.

I’m sharing the formula that I’ve created “The clients from workshops formula” that I’ve used for the last 15 years.

To help you get clients from events, whether that’s workshops, webinars, master classes, or anytime that you show up to present.

I’m sharing how to create a really effective presentation where you craft it in a way that overcomes or dissolves any objections that they have if it’s the right person for you.

It positions you as the expert and the authority…

…and it really creates that desire for what you want.

How to deliver it with value getting that sweet spot. Making sure that it attracts and signs up the right people.

I’m also sharing how to market your workshops so that the right people come not just any people.

I’m doing it all without any complex tech. Without you having to do any sales calls. Or any of that kind of hustling tactics.

…It’s very elegant…

This powerful 1-day online workshop takes the best of what I’ve learned from running 300+ events and lays it all out in a simple system.

I think you’re going to absolutely LOVE How To Get Clients With Online Workshops

It’s limited to 30 seats only 

How To Get More Clients With Online Workshops
Why this event is different from other events you’ve attended…
  • It’s PACKED with Valuable, Tangible Tools & Strategies You Can Apply Straight Away to create FAST and lasting changes. It is NOT a pitch-fest. It offers tried-and-tested techniques that WORK and ENDS the confusion.

  • ​​It’s About Action: It’s not about just sitting and listening. Throughout the day, you’ll start implementing what you’re learning. You’ll be guided through the clear steps you need to create your own workshop plan, and walk away with key takeaways and clear actionable steps.

  • ​​It’s Designed Specifically For Women: As women, most of us process and absorb information differently to most men. We typically need more time to express and connect over what we’re hearing to bring it to life for us. This workshop includes plenty of time to connect, ask questions, and discuss what you’re learning, so you retain it better.

  • ​​Access To A Wealth Of Experience: It’s Being Presented By ‘Amplify Your Influence’ Expert Kat Millar, who has 18 years of experience in business and has helped completely transform the businesses and lives of thousands of individuals.

  • ​​It’s A Personal & Intimate Environment: This workshop is limited to just 30 people to create a more personal and intimate space. This more effectively maximises your learning experience and allows for a tailored approach, and more of your specific questions to be answered. 

Check out How To Get Clients With Online Workshops

Until next time, keep showing up and sharing your message because the world needs it.

Big love, see you soon

Kat xo

by Leave a Comment

3 Things Your Social Media Posts Must Have To Attract New Clients

Are your social media posts attracting the clients you’re hoping for?

If you want to grow your business to $10k+ months consistently, knowing how to craft content that connects with your ideal clients is essential.

You need to understand the principles to gain and MAINTAIN people’s attention, so you can inspire and influence the right people to work with you.

Have you ever wondered what makes a post a MUST-read, not a ‘nice-to-read?’

Over the last 5+ years helping coaches, consultants, and experts to create compelling content, I’ve discovered there are 3 main things that need to go into social media posts to attract quality clients.

This is a major piece of what I do as a business coach: helping people to create content that not only gains attention but MAINTAINS attention so that people want to take action on what you’re sharing and be inspired to work with you.

When you include these 3 elements into your content in the right way, your content PULLS the right people to your posts, and attracts clients to you CONSISTENTLY, without you having to pay for ads.

You can apply these elements in your content straight away to be seen as an authority, sign up more clients, and finally make the money you deserve!

You can use these principles on video as well as in written content, including blogs and emails.

The 3 main issues I’ve discovered that stop people’s social posts from connecting with ideal clients are:

  1. Not enough credibility
  2. Not creating a mindset shift
  3. Being too vague

So how do you overcome these problems? Here are 3 powerful ways…

1 – Authority Positioning

Content with very little (if any) authority is an issue I see all the time.

This is where people post tips or ‘how-to’ teaching, but don’t come from a place of sharing their own credibility and experience.

Positioning yourself as an authority builds trust and credibility.

If you don’t position yourself as an authority, people won’t value you.

In order to position yourself as an expert, it’s important that you don’t just give tips, because anyone can Google information. What you need to do is ‘move’ a person when they consume your content. Inspire and influence them to act.

You can up-level your positioning by giving case studies, testimonials, and sharing from your own life.

A lot of people resist positioning themselves as an authority and expert because they have fear around it.

One of the biggest problems people have when it comes to positioning is that they’re not confident in making bold statements, asking bold questions, and being boldly niched.

Being boldly niched is really important because when you niche down and become micro niched, this is when you will find your ideal clients.

Sharing your credibility and presenting yourself as an authority is key to having people listen to you.

A lot of people struggle with imposter syndrome and not feeling good enough to present themself as an authority. It’s a massive mindset issue that can take you out of business.

You need to get over this fear of not wanting to position yourself as an authority. It doesn’t take long to fix this issue. I’ve had people clear this in as little as one session with me.

Obviously, there are layers to this issue and you need to go to the root cause and clear that limiting belief.

This invaribly pops up when you are wanting to go to the next level.

If you want to go from a startup to 5K months, your mindset around this might create a ceiling for you to keep you ‘safe’.

If you want to go from 10K months to 20K months, then you must address the limiting beliefs you have to get you to the next level.

Remember, when you’re positioning yourself as an authority, you can’t guarantee that someone will make what you are claiming, cecause each situation is different. The person has to do the work, be committed, and work towards an outcome. If they do the steps you advise and put in the work, then they can achieve what you are claiming, but they have to do the work.

If you have achieved it, or you’ve had someone achieve it, you can be confident in your authority positioning. There’s no magic rule that says you have to help a certain amount of people achieve a result before you can position yourself as an authority.

However, you need to know how to articulate how to help someone get it. Then you want to show up with that authority.

The definition of authority by Merriam-Webster dictionary is…

“The confident quality of someone who knows a lot about something or who is respected by other people.”

I really like that definition because confident qualities are when you know a lot about something, you have studied and researched it, and you’ve got experience about something, and you’re probably respected by other people.

There are 3 E’s you need to share when you are showing your authority…

1 – Evidence

2 – Experience

3 – Education

The way to position yourself as an authority is to give evidence of the fact that you know what you’re talking about, show your experience and then also educate people. Your social media posts have to have some element of authority positioning in them.

2 – Belief-Shifting Language

Belief-shifting language is where we are super clear on the belief that our ideal client has, and the belief we WANT them to have, and we craft our content in a way that bridges that gap.

Often people are actually consuming your content but not actually having a shift in their beliefs.  So they learn something, as opposed to having an ‘a-ha’ moment.

I was working yesterday with my mastermind private group, and we were talking about the beliefs that their clients currently have. It’s these beliefs that you have to aim for in your content to shift.

To shift a mindset, you need to be super clear on what beliefs are not serving your ideal clients and then shift them to a mindset and belief that will serve them. This is based on the premise that you have something that’s going to improve their life, that is going to be valuable to the right person.

So you want to work out what beliefs your ideal client currently has and then address these beliefs. You can do this on a piece of paper.  And then you craft your content in a way that bridges that belief gap.

Aim to shift only one mindset or belief in each of your posts. People don’t take any action on your posts because they haven’t had that epiphany moment. And it doesn’t need to be big, but it’s a revelation or a shift in their thinking.

Think of content as a strategy. It’s not just one post, but it’s multiple posts. I signed up 3 clients this week and the one I signed up today was because she had been reading multiple posts from me.

It’s been a journey for her to trust me and my capability as a business coach. And this has been built over time.

It’s not about selling to people on one post. It’s about pre-selling people over time. Then when you’ve planted lots of seeds, and the person is ready and had an ‘a-ha’ moment, they will be pre-sold before they have a strategy call with you.

If you keep showing up with the right content for the right people, you’ll keep getting clients.

When they’re ready, they’ll reach out. It’s a beautiful thing!

3 – Clear Problem, Cause & Solution

The third thing your social media posts need to include is the clear problem, the cause of the problem, and the solution to the problem.

Many times the reason people’s posts don’t lead to attracting clients is that they’re too vague. They’re too big picture, too fluffy, or even too overwhelming.

There are too many ideas going on, as opposed to addressing a clear problem, the cause of the problem, and giving a clear solution.

This is what I help people to achieve in their content. It’s one of the main things I work on with my clients, because ‘closing the gap’ is so important.

Being too vague leaves people nowhere.

An example is people may write in their post, “Are you feeling stuck in your life?” Or “Do you want to fulfill your potential”

The problem with this is that is not typically the conversation people are having in their own mind.

The conversation people are having in their own mind, is usually very specific and quite detailed.

If you think about conversations that you have at a bus stop or at a checkout line. You don’t normally say things like, “I’m stuck” or “I’m not fulfilling my potential in life.”

People don’t typically use that kind of language. They use more specifics.

Like “My daughter is misbehaving, and she’s constantly throwing her toys out of the cot.”

Or you may say something like, “I just really want to be able to fit my fit my dress for this party coming up.”

Compelling content addresses specific concerns.  You need to be bold and niched and be specific about who you help and with what area you help with.

You’ve got to choose a very clear problem and a very clear niche that is not too big picture.

Once you’ve chosen your micro-niche, look at the problems the people have and address these problems.

But don’t just go on about the problem. Share the cause of the problem, and provide ways to solve their problem, and the solution in your content.

This is where you present a framework, process or roadmap that people can follow to get them to the solution they are seeking to their problem.

So ultimately, what need to do is create multiple posts as a strategy.

The steps I follow to create compelling content that resonates with my ideal clients are:

Step 1 – Create a post outlining a problem someone has, and write it directly to a person who wants a specific outcome you can provide.

Step 2 – Explain the connection between the outcome they want and the type of help you provide.

Step 3 –  Explain what your offer includes and who it’s for, then invite people to reach out to you.

Always call out a group of people in your posts. These are your niche. If you go through some of the posts on my Instagram and on my Facebook, you’ll see that I do this.

I explain who the events are for – ie: coaches, consultants and service-based entrepreneurs. I then mention the specific results that people are seeking help for, like building a pipeline of ideas and a pipeline of clients so they can scale their business to 10k months or more.

The reason we invite people to reach out to us, rather than posting an external link, is because Facebook doesn’t show your posts to many people if it has a link in it. They don’t want people to jump off Facebook onto your landing page or your website.

When you put an external link, maybe 1% of your followers see this. So you invite people to reach out to you instead. And then you can share your landing page with people.

I signed up 4 dream clients this week by applying some of these compelling content principles, as well as the other ingredients I teach in my ‘Compelling Content Formula’

The system is what I personally use to get clients consistently and make $10k+/month in my business.

I typically get at least 3 discovery calls booked into my calendar every week by applying these principles.

And now I’ve decided to create a brand-new 30-day content makeover mastermind to share the exact strategy!

I’ll be leading a small group of people through my proven process to create the right language to call in truly ideal, quality clients.

It will cover how to craft organic content so that the right people will be attracted to you and want to work with you.

I’ll also be doing weekly live ‘make-overs’ of your content using my compelling content formula…

…so you not only learn the skill of creating content that converts but also know exactly how to apply it to your particular business straight away, and on an ongoing basis.

This mastermind is for people who are already in business, have already had clients, and are pretty settled on a particular niche.

You must enjoy sharing your thoughts about the topics you’re an expert in.

It will be a very exclusive small group so that everyone gets personal coaching with me on their content in order to attract the right clients.

If you’re interested and you’d like to be considered for the mastermind, send me a message on Facebook, or email me at info@katmillar.com.

I’ll ask you some questions to see if you’re the right fit for the program. If you are, I’ll share with you the details to get you started.

I look forward to chatting with you!

Kat

by Leave a Comment

5 Things You Need To Grow Your Business To $10K Months Consistently

I have a question for you.

When was the last time that you sat down and planned out a clear game plan to bring in consistent clients every single month?

If you haven’t done it for a while, you’re not alone.

It’s not always easy to step back and move from working IN your business to actually working ON your business, from a strategic point of view.

In business, there are literally hundreds, if not thousands of things that we could be doing right now, in order to grow.

Like Blogging, Podcasting, Clubhouse, Google SEO, Facebook ads, YouTube videos, Instagram Reels…

We could be doing joint ventures, email nurture sequences, crafting great sales pages, DM strategies… the list is endless!

To grow our business, it’s crucial that we are in action. But how do we actually decide WHAT action to take… when there are SOOO many options of what we could be doing in our business?

Can you relate to this? You wake up in the morning, you’ve got a huge ‘to do’ list…

…you get caught up in life and appointments and next minute the sun is setting, and you realise that you haven’t posted on social that day.

And now you’ve got to go pick up your kids or meet your friends.

Maybe you’ve also got a side hustle, also known as your job (I call jobs ‘side hustles’ because they’re not the main thing 😉

Add to it your social life, and your family, hobbies, and everything else you want to be doing…

You just want to know how to make it all work to get your business delivering consistent results for you.

After being in business for the last 18 years now and trying so many things, I’ve discovered there are really just FIVE things that you need to focus on to grow your business to 10K+ months consistently.

It wasn’t until I did these things and looked back to reverse engineer it to see “Oh, that’s what I did to get there.”

The sooner you learn them, the sooner you’ll be able to implement and get better at them!

Here are FIVE things you need to grow your business to 10K+ months consistently.

1. Accelerated Attraction Strategy

The first thing you need to grow your business to 10k+ months consistently is what I call an ‘Accelerated Attraction Strategy’.

Attraction is the very first step to building awareness of your business – getting visibility onto what it is you do. So you need a strategy to attract the right people consistently.

Not just as a one-off, for example like one video on your website or one post on your Facebook page, but a consistent strategy that you’re out-working every single week.

And the most important thing about your strategy is that you have clarity on three things.

a. The Big Problem That You’re Solving

The first thing that you need clarity on is the big problem that you’re solving. What is that one big problem that people will pay you to solve?

A lot of entrepreneurs jump in and they start posting content straight away until they’ve got that clarity.

b. The Ideal People That You’re Serving

The second thing that you need to know is who are the ideal people that you’re serving. Who is that select group of people?

It’s not everyone. It’s not even women in Australia, aged 30 to 50. It’s not that.

It’s who are the exact people that you’re serving in terms of the unique problems that you can solve, and then it’s who of those people who will pay for your services.

c. Your Point of Difference

The third thing you need clarity on is your point of difference.

How are you going to stand out?

If you’re a health coach, what makes you different from all the other health coaches?

You need clarity on the problem, the people, and the point of difference.

A lot of clarity comes when you’re moving and on your way.

Clarity doesn’t come when you’re stuck and not putting yourself out there.

You need to have as many conversations as you can and start looking for the patterns.

This is how I did it. I did lots and lots of conversations with people and I realised what I was good at.

I didn’t realise until I actually started working with people and coaching them, what some of my unique gifts were.

Do you know what your unique point of difference or your brilliance is?

A lot of people say they don’t know so if you’re not sure, start working with people. Then you’ll see that you’re actually quite good at that. I thought everyone could do that but actually no, that’s not true. Not everyone can do that.

They call it ‘unconscious competence’ where you’re really good at something and you don’t realise it’s actually something that you’re really masterful at.

I didn’t realise that I was actually really good at copywriting and helping people with the actual structure of their writing, and I was good at seeing the things that people needed from a strategic point of view – seeing the gap seeing the holes.

So that point of difference comes along the way.

However, you don’t want to just jump into doing five posts a week if you haven’t really nailed down those things that could actually push away the people that you’re trying to attract.

2. Compelling Content Formula

The second thing you need is a Compelling Content Formula.

You can have an INCREDIBLE program or service, but without compelling content, it’s like having a Porsche but leaving it in your garage. You won’t get far.

There are two ways that we can do content – either written or spoken.

What I recommend to all of my clients is that you have a combination of written and spoken content.

Then you need a strategy and a structure.

Firstly you need an overarching strategy – knowing “this is what I do on a weekly basis for my content.” – the types of videos, the types of posts, you’re going to do, like one Facebook Live video a week and then maybe turn it into a blog post, leveraging that content, sending an email once or twice a week, for example. That’s your strategy.

Your structure is what actually goes into that video or that post.

It’s really important that you don’t just write ‘how-to’ content, just telling people what to do but don’t actually inspire action. Your posts, every piece of content that goes out should inspire some type of action.

It should talk about a pain point that someone’s going through so it’s not just telling someone what to do, it’s influencing them to want to change.

When you take the time to educate your clients, it can really dramatically shift things. Because quality clients need to be educated, they need to understand why you are different in terms of the result you can offer.

3. A Profitable Presentation

The third thing you need is a profitable presentation.

This could be a live video, it could be a video training, a pre-recorded video, it could be an event, even an online event like a webinar or it could be a workshop but you need some way that you can present what it is you do.

Written content is important but reading content on its own, like blogs, emails, social media captions, all of that is never really enough to attract clients consistently.

So written content alone doesn’t usually inspire or influence someone to actually make a significant purchase decision unless you’re doing a really low ticket offer like a $7 or $47, or a $97 offer. Usually written content isn’t enough to actually get someone over the line unless you’re really brilliant marketer, a really great copywriter, and really great writer.

Let’s be real, how many people have transferred money into your bank account because they’ve read one of your posts or because they’ve read one of your blogs? The reality is, it’s not a reliable enough strategy to consistently have a pipeline of clients coming in.

If we want people to trust us, we need time with them. In order to get trust, it takes time. Think about a relationship, you’re not going to jump into a committed relationship until you’ve had enough time with that person.

So in order to build trust, we need to ask for people’s time, however long it takes for them to go from what we call ‘cold to sold’. It’s very rarely from cold straight to sold. They need time in between.

And the reason people give us time is because we educate them.

There’s a great book called “Oversubscribed” by Daniel Priestley. He talks about a study that showed that people need about seven hours of time with us before they make a significant buying decision. Seven hours. It’s interesting, isn’t it.

And if you think about how many social media posts they need to read in order to make a significant brand decision, that’s a lot!

I compare it to doing one pushup every day. You could do one pushup every day for 30 days but you’re probably not going to get a significant result.

Or you could do one event, let’s say a seven-hour workshop, and in that one event you’ve got all those seven hours all at once – which is why events are one of my favorite strategies.

Even like the 60 minute event. You could never get a 60 minute time with someone on social media. It’s so hard to do that. Some people do that on a Facebook Live if they really, really engaging but it’s very rare.

So an online event where people actually register for it, I compare it to busking versus having a concert. You can walk past a busker and say, “Hey, that looks cool”,  and just have a little nosy or stand there and watch them for a while but then you just wander on.

That’s what it’s like on social media – it’s a scroll fest, but when someone registers and comes in and hears your presentation it’s such a win-win scenario. You’re giving them your time and your education, and they’re giving you their trust.

So written content and a presentation is the most potent combination to attract clients.

It helps you build authority, it helps you build trust, it helps you to be able to overcome people’s false beliefs, and it inspires action. It’s super leveraged.

4. An Automated Funnel

Number four is an Automated Funnel.

In business, there are two distinct paths.

One path is the path where you keep letting your business rule you and you work manually. You just keep up as best as you can with that never-ending ‘to do’ list … and anyone can do that.

Or, you can choose a second path which is the path of building an asset. This is when you bring automation into your business.

And this is what so many of your competitors are not willing to do because it takes some thought. It’s not the easiest road.

Les Brown says, “The hard road gets easy and the easy road gets hard.”

The easy road is like, “I’ll just show up and just randomly post and just post when I feel super inspired.” And, “Hey, just contact me if you want to work with me.”

There’s no system, there’s no structure, there’s no automation.

But one of the most powerful ways to succeed is to look at the places your competitors aren’t willing to go and this path, yes, it takes some work, it takes some thought takes some energy but if it’s easy for you to do, it’s easy for your competitors to do.

And I was talking to someone about it today actually saying, “I like the challenge. I like that it’s hard to kind of break my brain to come up with a great piece of content or great video idea” because this is what so many people aren’t willing to do.

A lot of business owners start out and they’re running their business manually because they want to get going and they want to focus on sales, but then they attempt to just keep doing this manual, old school way of doing things where there’s no system, there’s no automation.

All it takes is what I call an ‘adoption of automation’.

I’m not saying you have to have everything automated because there are elements of manual things that we do in our business. But
if you can work on getting the funnels in place and stop running your business, trying to figure it all out, that’s quite an old school process.

You’ve got to decide, the technology’s there for things to be more automated, to look after people so that they’re not falling through the gaps and so that they get an email nurture sequence to then move through my funnel elegantly. This way I’m building my list, I’m building an asset and it’s not just random.

Very few people do this well.

However, you can decide that you’re going to build more of a scalable asset and you can make a heck of a lot of income, without doing a heck of a lot of work. You don’t need to do so much work on an ongoing basis, you just need to do the work once and it’s done.

It does take some energy to learn it. I needed to learn the skills. It took me a few weeks to learn it but even if it took me six months, I’d still do it because now I get to benefit from a funnel that I created years ago and I’m still benefiting from it.

You do it once and it’s done.

Funnels have been such a game-changer in my business. Having a funnel in place would generate that consistent flow of leads into your business and when you get it right, it can really change everything for you.

Right now, just in your mind, stop for a second and think about what it would be like to have a 24/7 marketing machine working for you. You don’t have to do that hustle.

It’s a real game-changer.

There’s great power in having an automated funnel.

They’re so powerful because they elegantly bring people in so that when you get on the sales calls, it doesn’t feel salesy. It doesn’t even feel like a sales conversation. It just feels like people are excited and ready to work with you because they’ve been educated and they’ve been looked after, every step of the way.

5. A High-Performance Mindset

The fifth thing that you need to grow your business to 10k months or more consistently is a High-Performance Mindset.

There’s a mindset when you’re earning 1k or less per month, or when you’re in a startup compared to when you’re earning 10k or more per month.

There are some key differences so I’m going to give you just three of them here.

a. Improving Your Craft

The first one is when you’re at that lower level, there’s a real focus on improving your craft. So I may need to do another certification or to get better at coaching or adding hypnotherapy or NLP to my services, or adding other skills.

A lot of service-based entrepreneurs and coaches want to uplevel their craft, so they’re getting good at what they do but actually, they’re already good enough at what they do. What they’re lacking is actually the business skills – the sales and the marketing side of the business.

So that’s a real shift in mindset by saying, “I’m good enough right now to position myself as an expert. It doesn’t mean I have to be perfect or the best, it just means that I have to have a unique point of difference”, which you already do – you’re different than other people just by being you.

b. Overcome the Fear of What People Think

The second distinction between the 1k or less mindset and the 10k mindset is that when you’re first setting up, there’s a real thing about playing it safe and not putting yourself out there as much. But when you realise that in order to scale your business, you have to get out there more and you have to take more risks.

You have to overcome the fear of what people think and that requires a level of vulnerability, of showing up, of getting on video, and taking a risk to maybe run an event while thinking, “Well, I don’t know if people are going to come or not, but I’m going to do it anyway and I’m going to get people there. I’m going to use my influence skills to invite people.”

There’s a whole strategy around that I teach about how to actually get people in and I’ve never had anyone that I’ve worked with run an event where people haven’t come. They’ve always been able to get people there when they follow the strategy that I teach.

It’s really that shift from playing it small, being timid, being quite passive, just hoping people come to you, and actually stepping up and being willing to take risks.

c. An Abundance Mindset

The third mindset shift is when you’re first starting out, or when you’re stuck at that 1k or 2k month levels, and it’s not having the confidence to really solve a clear problem, and trying to be everything to everyone.

It’s really a mindset shift of abundance that there are enough people.

So it’s stepping across to positioning yourself as the authority, as the expert, and having that abundance mindset.

There’s a lot of money mindset things that need to happen to transition and actually feel like you’re worthy of charging what you’re worth.

I had to go through a lot of money mindset coaching myself, and really diving deep into what I believed in from my childhood and the way I was brought up in order to step into being a six-figure business owner.

So I have a question for you. How would you feel having a day to work on your business and learn exactly how to do all of this?

If you’re in Sydney, this event is unpacking each of these five things, telling you exactly what to do so that you can have a consistent pipeline in order to enable you to get to that 10k mark consistently. You will know exactly what to do by the end of this event.

If you’re not in Sydney, we are going to be running an online version soon so stay tuned for that.

If you are in Sydney and you are free on Saturday (19th June), we’re taking a whole day to dive deep into how to do these things because it is very hard to do it just after watching one video.

You can check it out by clicking here.

You’ll walk away knowing how to apply each of the five steps to your business.

We’ll show you how to

Create an Accelerated Attraction Strategy,

Structure your content using a Compelling Content Formula

Create a Profit Presentation

Set up Automated Funnels so you’ve got that 24/7 client attraction machine

and how to overcome those money mindset blocks and move into having those keys of a high-performance abundance mindset.

You’ll also get the support of three experts and a really cool community!

I’ve seen the list of who’s coming and there are really great people that you’ll get to meet!

So if you’d like to join us, you can check it out by clicking here.

Keep showing up. Keep sharing your brilliance with the world.

Even if you have doubts, even if you have fears, it’s totally normal.

Keep showing up anyway because the clarity comes when you’re moving – not when you’re staying stuck.

The world needs YOU!

Kat

by Leave a Comment

The most IMPORTANT thing you can do this week to level up your business

If you want to scale up your business, you’re probably doing a lot of things in your business right now.

Posting, emails, research, hanging out in Facebook Groups, writing blogs. There’s a lot of activity as a business owner.

The question is, is it getting you new clients consistently? And if it’s not, what do you need to do differently to get different results?

Level up means different things to different people. What does level up your business mean to you?

For some people, it means upskilling in their sales, in marketing and presenting, their copywriting…

Level up for others means leaving their job and going full time in their business.

For some people, levelling up means that they are bringing on a new team member or creating a new funnel or system.

It might mean achieving your freedom figure – the amount of money that you want to earn every single month so you have freedom and don’t have to work in a job…

…then you can have that impact that you really want to make in the world.

What’s the next thing you want to achieve in your business?

Think about this… there are things that you need to do in your business, right now, that you don’t know how to do that someone else knows how to do.

We can all waste so much time trying to figure out things on our own.

I’ve come up against some things recently that I have been really stuck on. I couldn’t believe that I was really struggling with a Facebook ad and I couldn’t get it to get accepted. It would keep going back into the ad and it kept getting rejected.

For some reason, I didn’t reach out to a business group that I’ve paid for a membership for. I just didn’t even think to reach out to them. And then I finally did. I said I really need help on this. I’ve been trying everything trying to figure it out on my own. And they came straight back to me with the answer.

It was interesting how much I tried to figure that out on my own when I could actually reach out and ask for help and receive it.

Also, another yearly membership to a business group I’m part of came up for renewal at the start of this month.

I’m already part of two other programs plus have a coach, so I was thinking about whether I wanted to stay in it or not.

As it got closer to the expiry date, I felt fear pop up that I would miss out on their specific skills.

When I noticed that emotion I thought “What is it worth to have that extra certainty that I can get more help when I’m stuck?”

I remembered something important.

When I wanted to win bodybuilding contests, I worked with people who had won trophies.⠀

When I wanted to earn $10K+ months consistently, I worked with people who had already achieved that income.

If we don’t keep investing in people who have done what we want to do, we won’t keep growing.

What usually happens is that when we don’t know how to do something, we stop doing it. We go and do something else. And there are things that have been holding us back from a lot for a long time because we’ve got stuck.

Whether it’s somewhere in our funnel or somewhere in our sales process. Or maybe it’s something to do with our website or Facebook ad.

I’ve had three people reach out to me this week, and say that they needed feedback. I help people make-over their content and web pages.

One lady needed a website overhaul and a social media strategy and we got that done in 2x 90 minutes sessions.

Another lady reached out to me and said, “I don’t know why I’m not getting clients.” I looked at her branding and it was impeccable. It all looks amazing. But as I started to go through it, I realised that her messaging was not clear. She was trying to reach too many people … and she’s missing them all. I could see exactly what her problem was.

She could have kept churning out content and it wouldn’t have gotten results because she hasn’t stepped back and crafted exactly who her ideal client is and their specific pain points. She was being super vague.

Sometimes because we don’t look beyond ourselves and what we know, we can miss opportunities to grow.

Changing your business and changing your life, it’s always going to be preceded by awareness of something you haven’t seen in yourself up to that point.

You might know what to do, but you haven’t seen how to actually apply it in your business.

A lot of people say to me, “I know what I should be doing. I know that I need to be doing more content… improving my copywriting skills… doing more videos.” But they don’t have the clear steps of exactly what to do, a formula.

YOU OVERCOME FEAR WITH A FORMULA

You overcome fear with a formula when you’ve got the steps and you know how to apply those big picture principles like send emails, or the things that you know that you should be doing in business, but you’re not taking action on. Often, it’s because you haven’t seen exactly what to do and how to apply it to your own personal business.

A lot of us want to transform things in our business but before the transformation, there needs to come a recognition that something’s broken.

And because we can’t see ourselves, we don’t know what we look like to others.

It was interesting when I was doing this website make-over. I was looking at her LinkedIn, Facebook and Instagram, I could see so many things that she was doing, I could see the holes – it’s one of my genius zones or whatever you want to call it. One thing I can say is I can quickly pick up where people are going wrong.

Think about it like this. You eat a salad at one o’clock for lunch at a cafe with some friends. Then you go and get your nails done. Then you have some meetings and go shopping. You get home, let’s say 6pm, you look in the mirror and there’s like a big piece of kale in your teeth.

So between one o’clock and six o’clock you’ve talked to maybe 12 people and you think, “Why did not someone tell me?” You couldn’t see it.

And this is the thing I really want you to get – you cannot change what you cannot see.

I heard about a really influential leader who said, “I want to ask a question of the people that I lead. What’s it like to be on the other side of me?” And that’s a good question.

Have you ever thought about what it’s like to be on the other side of you?

We all have blind spots because we don’t know what it’s like to be on the other side of ourselves. We don’t know what it’s like to deal with us. We don’t know what it’s like to have a conversation with us.

We’ve watched ourselves on video, maybe we see ourselves in the mirror, but we actually don’t know what it’s like to be our friend or our coach.

One of my Inner Circle clients is a Parenting Coach. She helps parents with big picture parenting and her and I were chatting about the fact that a lot of parents don’t have a plan for their parenting.

And so they might say, “Oh well, I’m a great parent.” But how do they know? They’ve never parented yourself.

Or, they might say, “My marriage is good”, but how do they know? They’ve not been married to themselves.

So if you’re going to transform your business you need to see things differently from how you see them now. How you see yourself now is not how other people see yourself.

Think about this: every moment of every day, our brain gets bombarded with information which we process, and this becomes our perception and our experience.

I remember learning in my NLP training that we have coming into our system, approximately 11 million bits of information per second. I just couldn’t get my head around that. I don’t know if you can even try and fathom 11 million bits of information. But as a processing unit our brain can only process around 126 bits of information.

So, we’ve got 11 million bits coming in. Our brain can only process 126. So how do we decide which bits to pick?

Imagine a big pile of  11 million matches. I can’t even fathom that, but imagine there is a big field full of 11 million matches, and your brain, in a second or millisecond pulls out just 126. Think about how many are left … 10,999,874 bits of information are left that your brain didn’t pull out.

If I pulled out my 126 matches, they’re going to be different bits of information based on our beliefs and experiences, our upbringing, our filters our perception of reality, what’s important to us, etc. That’s why when you buy a nice top, you begin to see that top everywhere in the shops.

So the odds are you’re going to pick up different bits of information to someone else.

So when you think about how much you’re missing out, how much you’re not seeing and how much you’re not experiencing, it’s crucial as business owners, that you know the task to pull out that you could be doing in business, which are going to have the greatest impact.

We need to know the tasks that are going to have the greatest impact and we can’t usually see that the challenges ourselves. We need someone else from the outside to actually show them to us.

How do we differentiate the test of high impact and low impact? Well, the first thing we need to do is we need to decide what impact means. You may want to base your impact on your monthly or quarterly income goal.

So, determine which tasks in your business, of the hundreds of things that you could be doing, are going to bring the most in income.

Some people think it’s either increasing their income or it’s helping people. They actually go together. You can’t increase your income without helping people.

And if you’re charging what you’re worth, you can’t help people without increasing your income. They go together too, because business is about providing value. If what you do genuinely improves the quality of someone’s life, then the more impact you make, the more income you receive because they really do go together.

So there’s nothing wrong with having income as a priority, because that’s a direct reflection of how many people you’re serving, and helping.

It’s also important that if income is a priority, that marketing and sales are the most important activities you can be doing.

And by marketing, I don’t mean making your brand colours pretty. I don’t mean fluffing about on Canva, lining up every photo. I don’t mean writing a blog for three hours so only your Mum and your best friend read it ,but not actually driving any traffic to it. Those are not impact-driven activities.

We can all get stuck in those things because the brain loves the path of least resistance.

So often those 126 bits of information that are picked from the 11 million bits are the easy things, the safe things, the comfortable things. But if you’re not good at sales and marketing, the priority is skill acquisition on those two things – improving your marketing and sales skills has to become a top priority until you’re getting a return on your investment of the time that you’re putting in.

The lady that I was working with before was sharing that she is getting a lot of leads coming in so that she actually had to turn her ads off. The problem is she’s not converting them. So I said to her that her priority has to be sales right now as well as sales conversations. She can’t keep pulling people in if she doesn’t know how to convert.

So she needs to stop the marketing and focus on sales.

If you’re not getting any sales, if you look at your calendar right now and you looked at the next week or two, how many sales conversations have you got booked in? If you don’t have enough sales calls booked in in order to meet your monthly income target, then that’s got to be your priority – marketing, client attraction. lead generation.

These have got to be your priority and not the things that are just passive things, but the things that are directly going to lead to people booking into your calendar.

So often, we don’t see this ourselves. We don’t see what we don’t see.

So my question to you is: whose eyes are currently on your business, showing you the most important things to do?

Because if you’re not experienced in business, or you haven’t hit 10k months consistently, for example, do you want the opinion of friends around your business? Or do you want people who have successfully done what you want to do looking at your business.

I’m sure you’ve done business courses before. But if your business is not where you want it to be, it’s not just that you’re not applying what you’ve learned.

Here’s the distinction.

People think I learned all this stuff, I’m just not doing it. That’s not it. The reason you’re not where you want to be is you don’t know exactly how to apply it to your business right now. You don’t know the next steps, because otherwise you’d be doing them. So there is something missing.

And if you’re not levelling up, you don’t know the exact steps to take that are going to make the most impact and that are going to give you the results that you want.

There’s a quote that I love that says, “We can’t see the picture when we’re inside the frame.”

We can’t see that kale in our teeth when we’re looking at someone else.

So the most important thing you can do this week to level up your business is to get an expert perspective, to get someone’s eyes on your business. It’s the fastest thing if you think about it. Businesses scale up fast because they have strapped themselves to a fast moving vehicle.

Someone who knows what they’re doing or a company that knows what they’re doing. They’re not reinventing the wheel and trying to figure it all out themselves. And that’s how you grow your business and scale your business fast!

So if you’re stuck in your business, right now, the way to speed it up is to reach out to someone who can help you with that thing that you’re stuck on, the most impactful thing related to your most impactful goal. And whether that’s an income goal, or an impact goal, or both.

What’s essential for leveling up is to get someone’s eyes on your business that has done what you need to do. It’s called ‘Standing on the Shoulders of Giants’.

I had a cassette series when I was a teenager called ‘Standing on the Shoulders of Giants’. Did you have that? It was of Les Brown and some other motivational speakers. I remember that concept just clicking with me. This made me think if someone else has done it, then I can do it too.

But I need help. I can’t just try and figure it out myself. So I’ve invested around $145,000 now on education, and that is the single most thing that’s given me success. There’s no way that I’d be full-time, earning six figures a year in my business if I hadn’t have reached out and got expert help directly on my business.

So if you want to level up your business to $10K a month or more, not just as a one-off, but consistently, there’s a strategy to that. But you can’t learn that strategy if no one’s ever showing you exactly what to do.

It requires a willingness to get an expert’s perspective on your business, because your business is unique. And once you know the strategy, you stop wondering where your clients are going to come from, and you start getting predictable results, which is what we need in business. We don’t want to just be trialing things all the time and of course, there are going to be things that don’t work.

There are always risks in business of things that don’t work, but why not get a strategy that you know someone else has used over and over with many people and it works.

When you have a strategy that works, and it’s reliable, and you can trust in it, it becomes a repeatable system and you don’t have to keep trying all these different things.

If you’re not in Sydney and you want to get expert eyes on your business this week to move past your business problems, email me and we’ll arrange a time to chat.

And if you are in Sydney, and if you want to level up your business, I’ve gotten together with one of my business masterminds, (which we call ourselves the ‘Success Inner Circle’) and we’ve decided to create an event teaching the strategy.

Check out the Level Up event here

Together we’ve delivered over 8,500 coaching sessions between us and we’ve run over 300 events between us. So we know how to attract clients consistently based on our experience. We’ve designed an exact action plan that you can use to scale your business systematically.

We’re running an event on the 19th of June sharing how you can sign up your ideal clients consistently with a proven, reliable system.

Click the link here to find out more.

We’re going to be showing you how to get the right clients into your business using the right language – making sure that your messaging is correct, making sure that you’re speaking to the subconscious mind, which is the most powerful way that people make decisions.

We’re going to guide you through a step-by-step process that you can use straight away so you will know exactly what to do after the event.

We’re also not selling anything. It’s no fluff, there’s no hype. We’re just sharing pure, valuable content all day.

Check out the upcoming event in Sydney here, seats are filling up fast!

I’d love to see you there!

Kat

Download Your Free Client Attraction Checklist

Grab your copy of the Checklist now

Let’s Connect!