Kat Millar

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5 Things You Need To Grow Your Business To $10K Months Consistently

I have a question for you.

When was the last time that you sat down and planned out a clear game plan to bring in consistent clients every single month?

If you haven’t done it for a while, you’re not alone.

It’s not always easy to step back and move from working IN your business to actually working ON your business, from a strategic point of view.

In business, there are literally hundreds, if not thousands of things that we could be doing right now, in order to grow.

Like Blogging, Podcasting, Clubhouse, Google SEO, Facebook ads, YouTube videos, Instagram Reels…

We could be doing joint ventures, email nurture sequences, crafting great sales pages, DM strategies… the list is endless!

To grow our business, it’s crucial that we are in action. But how do we actually decide WHAT action to take… when there are SOOO many options of what we could be doing in our business?

Can you relate to this? You wake up in the morning, you’ve got a huge ‘to do’ list…

…you get caught up in life and appointments and next minute the sun is setting, and you realise that you haven’t posted on social that day.

And now you’ve got to go pick up your kids or meet your friends.

Maybe you’ve also got a side hustle, also known as your job (I call jobs ‘side hustles’ because they’re not the main thing 😉

Add to it your social life, and your family, hobbies, and everything else you want to be doing…

You just want to know how to make it all work to get your business delivering consistent results for you.

After being in business for the last 18 years now and trying so many things, I’ve discovered there are really just FIVE things that you need to focus on to grow your business to 10K+ months consistently.

It wasn’t until I did these things and looked back to reverse engineer it to see “Oh, that’s what I did to get there.”

The sooner you learn them, the sooner you’ll be able to implement and get better at them!

Here are FIVE things you need to grow your business to 10K+ months consistently.

1. Accelerated Attraction Strategy

The first thing you need to grow your business to 10k+ months consistently is what I call an ‘Accelerated Attraction Strategy’.

Attraction is the very first step to building awareness of your business – getting visibility onto what it is you do. So you need a strategy to attract the right people consistently.

Not just as a one-off, for example like one video on your website or one post on your Facebook page, but a consistent strategy that you’re out-working every single week.

And the most important thing about your strategy is that you have clarity on three things.

a. The Big Problem That You’re Solving

The first thing that you need clarity on is the big problem that you’re solving. What is that one big problem that people will pay you to solve?

A lot of entrepreneurs jump in and they start posting content straight away until they’ve got that clarity.

b. The Ideal People That You’re Serving

The second thing that you need to know is who are the ideal people that you’re serving. Who is that select group of people?

It’s not everyone. It’s not even women in Australia, aged 30 to 50. It’s not that.

It’s who are the exact people that you’re serving in terms of the unique problems that you can solve, and then it’s who of those people who will pay for your services.

c. Your Point of Difference

The third thing you need clarity on is your point of difference.

How are you going to stand out?

If you’re a health coach, what makes you different from all the other health coaches?

You need clarity on the problem, the people, and the point of difference.

A lot of clarity comes when you’re moving and on your way.

Clarity doesn’t come when you’re stuck and not putting yourself out there.

You need to have as many conversations as you can and start looking for the patterns.

This is how I did it. I did lots and lots of conversations with people and I realised what I was good at.

I didn’t realise until I actually started working with people and coaching them, what some of my unique gifts were.

Do you know what your unique point of difference or your brilliance is?

A lot of people say they don’t know so if you’re not sure, start working with people. Then you’ll see that you’re actually quite good at that. I thought everyone could do that but actually no, that’s not true. Not everyone can do that.

They call it ‘unconscious competence’ where you’re really good at something and you don’t realise it’s actually something that you’re really masterful at.

I didn’t realise that I was actually really good at copywriting and helping people with the actual structure of their writing, and I was good at seeing the things that people needed from a strategic point of view – seeing the gap seeing the holes.

So that point of difference comes along the way.

However, you don’t want to just jump into doing five posts a week if you haven’t really nailed down those things that could actually push away the people that you’re trying to attract.

2. Compelling Content Formula

The second thing you need is a Compelling Content Formula.

You can have an INCREDIBLE program or service, but without compelling content, it’s like having a Porsche but leaving it in your garage. You won’t get far.

There are two ways that we can do content – either written or spoken.

What I recommend to all of my clients is that you have a combination of written and spoken content.

Then you need a strategy and a structure.

Firstly you need an overarching strategy – knowing “this is what I do on a weekly basis for my content.” – the types of videos, the types of posts, you’re going to do, like one Facebook Live video a week and then maybe turn it into a blog post, leveraging that content, sending an email once or twice a week, for example. That’s your strategy.

Your structure is what actually goes into that video or that post.

It’s really important that you don’t just write ‘how-to’ content, just telling people what to do but don’t actually inspire action. Your posts, every piece of content that goes out should inspire some type of action.

It should talk about a pain point that someone’s going through so it’s not just telling someone what to do, it’s influencing them to want to change.

When you take the time to educate your clients, it can really dramatically shift things. Because quality clients need to be educated, they need to understand why you are different in terms of the result you can offer.

3. A Profitable Presentation

The third thing you need is a profitable presentation.

This could be a live video, it could be a video training, a pre-recorded video, it could be an event, even an online event like a webinar or it could be a workshop but you need some way that you can present what it is you do.

Written content is important but reading content on its own, like blogs, emails, social media captions, all of that is never really enough to attract clients consistently.

So written content alone doesn’t usually inspire or influence someone to actually make a significant purchase decision unless you’re doing a really low ticket offer like a $7 or $47, or a $97 offer. Usually written content isn’t enough to actually get someone over the line unless you’re really brilliant marketer, a really great copywriter, and really great writer.

Let’s be real, how many people have transferred money into your bank account because they’ve read one of your posts or because they’ve read one of your blogs? The reality is, it’s not a reliable enough strategy to consistently have a pipeline of clients coming in.

If we want people to trust us, we need time with them. In order to get trust, it takes time. Think about a relationship, you’re not going to jump into a committed relationship until you’ve had enough time with that person.

So in order to build trust, we need to ask for people’s time, however long it takes for them to go from what we call ‘cold to sold’. It’s very rarely from cold straight to sold. They need time in between.

And the reason people give us time is because we educate them.

There’s a great book called “Oversubscribed” by Daniel Priestley. He talks about a study that showed that people need about seven hours of time with us before they make a significant buying decision. Seven hours. It’s interesting, isn’t it.

And if you think about how many social media posts they need to read in order to make a significant brand decision, that’s a lot!

I compare it to doing one pushup every day. You could do one pushup every day for 30 days but you’re probably not going to get a significant result.

Or you could do one event, let’s say a seven-hour workshop, and in that one event you’ve got all those seven hours all at once – which is why events are one of my favorite strategies.

Even like the 60 minute event. You could never get a 60 minute time with someone on social media. It’s so hard to do that. Some people do that on a Facebook Live if they really, really engaging but it’s very rare.

So an online event where people actually register for it, I compare it to busking versus having a concert. You can walk past a busker and say, “Hey, that looks cool”,  and just have a little nosy or stand there and watch them for a while but then you just wander on.

That’s what it’s like on social media – it’s a scroll fest, but when someone registers and comes in and hears your presentation it’s such a win-win scenario. You’re giving them your time and your education, and they’re giving you their trust.

So written content and a presentation is the most potent combination to attract clients.

It helps you build authority, it helps you build trust, it helps you to be able to overcome people’s false beliefs, and it inspires action. It’s super leveraged.

4. An Automated Funnel

Number four is an Automated Funnel.

In business, there are two distinct paths.

One path is the path where you keep letting your business rule you and you work manually. You just keep up as best as you can with that never-ending ‘to do’ list … and anyone can do that.

Or, you can choose a second path which is the path of building an asset. This is when you bring automation into your business.

And this is what so many of your competitors are not willing to do because it takes some thought. It’s not the easiest road.

Les Brown says, “The hard road gets easy and the easy road gets hard.”

The easy road is like, “I’ll just show up and just randomly post and just post when I feel super inspired.” And, “Hey, just contact me if you want to work with me.”

There’s no system, there’s no structure, there’s no automation.

But one of the most powerful ways to succeed is to look at the places your competitors aren’t willing to go and this path, yes, it takes some work, it takes some thought takes some energy but if it’s easy for you to do, it’s easy for your competitors to do.

And I was talking to someone about it today actually saying, “I like the challenge. I like that it’s hard to kind of break my brain to come up with a great piece of content or great video idea” because this is what so many people aren’t willing to do.

A lot of business owners start out and they’re running their business manually because they want to get going and they want to focus on sales, but then they attempt to just keep doing this manual, old school way of doing things where there’s no system, there’s no automation.

All it takes is what I call an ‘adoption of automation’.

I’m not saying you have to have everything automated because there are elements of manual things that we do in our business. But
if you can work on getting the funnels in place and stop running your business, trying to figure it all out, that’s quite an old school process.

You’ve got to decide, the technology’s there for things to be more automated, to look after people so that they’re not falling through the gaps and so that they get an email nurture sequence to then move through my funnel elegantly. This way I’m building my list, I’m building an asset and it’s not just random.

Very few people do this well.

However, you can decide that you’re going to build more of a scalable asset and you can make a heck of a lot of income, without doing a heck of a lot of work. You don’t need to do so much work on an ongoing basis, you just need to do the work once and it’s done.

It does take some energy to learn it. I needed to learn the skills. It took me a few weeks to learn it but even if it took me six months, I’d still do it because now I get to benefit from a funnel that I created years ago and I’m still benefiting from it.

You do it once and it’s done.

Funnels have been such a game-changer in my business. Having a funnel in place would generate that consistent flow of leads into your business and when you get it right, it can really change everything for you.

Right now, just in your mind, stop for a second and think about what it would be like to have a 24/7 marketing machine working for you. You don’t have to do that hustle.

It’s a real game-changer.

There’s great power in having an automated funnel.

They’re so powerful because they elegantly bring people in so that when you get on the sales calls, it doesn’t feel salesy. It doesn’t even feel like a sales conversation. It just feels like people are excited and ready to work with you because they’ve been educated and they’ve been looked after, every step of the way.

5. A High-Performance Mindset

The fifth thing that you need to grow your business to 10k months or more consistently is a High-Performance Mindset.

There’s a mindset when you’re earning 1k or less per month, or when you’re in a startup compared to when you’re earning 10k or more per month.

There are some key differences so I’m going to give you just three of them here.

a. Improving Your Craft

The first one is when you’re at that lower level, there’s a real focus on improving your craft. So I may need to do another certification or to get better at coaching or adding hypnotherapy or NLP to my services, or adding other skills.

A lot of service-based entrepreneurs and coaches want to uplevel their craft, so they’re getting good at what they do but actually, they’re already good enough at what they do. What they’re lacking is actually the business skills – the sales and the marketing side of the business.

So that’s a real shift in mindset by saying, “I’m good enough right now to position myself as an expert. It doesn’t mean I have to be perfect or the best, it just means that I have to have a unique point of difference”, which you already do – you’re different than other people just by being you.

b. Overcome the Fear of What People Think

The second distinction between the 1k or less mindset and the 10k mindset is that when you’re first setting up, there’s a real thing about playing it safe and not putting yourself out there as much. But when you realise that in order to scale your business, you have to get out there more and you have to take more risks.

You have to overcome the fear of what people think and that requires a level of vulnerability, of showing up, of getting on video, and taking a risk to maybe run an event while thinking, “Well, I don’t know if people are going to come or not, but I’m going to do it anyway and I’m going to get people there. I’m going to use my influence skills to invite people.”

There’s a whole strategy around that I teach about how to actually get people in and I’ve never had anyone that I’ve worked with run an event where people haven’t come. They’ve always been able to get people there when they follow the strategy that I teach.

It’s really that shift from playing it small, being timid, being quite passive, just hoping people come to you, and actually stepping up and being willing to take risks.

c. An Abundance Mindset

The third mindset shift is when you’re first starting out, or when you’re stuck at that 1k or 2k month levels, and it’s not having the confidence to really solve a clear problem, and trying to be everything to everyone.

It’s really a mindset shift of abundance that there are enough people.

So it’s stepping across to positioning yourself as the authority, as the expert, and having that abundance mindset.

There’s a lot of money mindset things that need to happen to transition and actually feel like you’re worthy of charging what you’re worth.

I had to go through a lot of money mindset coaching myself, and really diving deep into what I believed in from my childhood and the way I was brought up in order to step into being a six-figure business owner.

So I have a question for you. How would you feel having a day to work on your business and learn exactly how to do all of this?

If you’re in Sydney, this event is unpacking each of these five things, telling you exactly what to do so that you can have a consistent pipeline in order to enable you to get to that 10k mark consistently. You will know exactly what to do by the end of this event.

If you’re not in Sydney, we are going to be running an online version soon so stay tuned for that.

If you are in Sydney and you are free on Saturday (19th June), we’re taking a whole day to dive deep into how to do these things because it is very hard to do it just after watching one video.

You can check it out by clicking here.

You’ll walk away knowing how to apply each of the five steps to your business.

We’ll show you how to

Create an Accelerated Attraction Strategy,

Structure your content using a Compelling Content Formula

Create a Profit Presentation

Set up Automated Funnels so you’ve got that 24/7 client attraction machine

and how to overcome those money mindset blocks and move into having those keys of a high-performance abundance mindset.

You’ll also get the support of three experts and a really cool community!

I’ve seen the list of who’s coming and there are really great people that you’ll get to meet!

So if you’d like to join us, you can check it out by clicking here.

Keep showing up. Keep sharing your brilliance with the world.

Even if you have doubts, even if you have fears, it’s totally normal.

Keep showing up anyway because the clarity comes when you’re moving – not when you’re staying stuck.

The world needs YOU!

Kat

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3 Ways To Convert Quality Clients, Without Feeling Like You’re Selling

If you’re in business. I’m sure that you understand the importance of converting leads into clients.

A lot of business owners really don’t like this idea of being salesy, pushy, or coming across awkward. I get it, because I hate being perceived that way also.

We’ve all been in a sales conversation where we’ve felt that the person doesn’t really care about us and they’re just trying to push the product or the service on us. When I started out in business I really hated selling, but the truth was, I just didn’t understand it.

I remember being at an event once and the guy said to raise your hand if you’re in sales.  I was a personal trainer at the time, and there were hundreds of us at the event. No one raised their hand. And he said, “Well, you’ve already lost the game if you don’t view yourself as being in sales.”

I remember getting this really icky feeling that I did not want to be known as a salesperson in business. But here’s the thing; when you attract the right people who are a great match for what you’re offering, it doesn’t feel like selling.

It actually feels like an enjoyable conversation and experience. It feels so natural and it just flows. You don’t have to think about what tactic you will use and how you will overcome an objection.

So how do we actually do this effortlessly?

When I talk about converting quality clients, I’m not just talking about just anyone. I’m talking about your ideal clients who are your dream clients.

Your dream clients are those who have all the traits and elements you put into your ideal client avatar, when when you planned out who your ideal clients are. So for example, your ideal client knows a lot less than you about the topic you are speaking about.

A lot of people show up with imposter syndrome, feeling like they are not wanting to sell because they feel like they don’t know enough. So you want to design your ideal client avatar for people who are way further back in the journey than where you are.

When you get the right people into that conversation, then you’re able to influence them for good. You’re able to help them to overcome the block that’s in their way. You’re able to help with the problem they are experiencing by offering the solution.

True influence is helping people find a solution. It’s helping people go from what I call, pain to paradise. It’s helping people so they can overcome the problem and overcome the block that is stopping them from taking action.

If you don’t do that, then you’re leaving them suffering and stuck in their pain. So if you want to be able to elegantly convert people and not feel like you’re a salesperson, then learning true influence is what will help you convert people into paying clients.

Since 2003 I’ve been working with thousands of people to make positive changes and get breakthroughs in their lives and business. I started out working as a personal trainer, helping coach people with weight loss, fitness, and bodybuilding.

Throughout my whole journey of 18 years in business, the main thing I’ve been doing is helping people get breakthroughs in their lives.  When you think about a breakthrough, it’s like a penny drops and people get that aha moment and have a revelation and an epiphany.

I heard someone say once that it’s best to be deliberate, not desperate.  I love that! You don’t want to come across as desperate because desperate energy puts people off. One of my mentors Ben Harvey says that buying begins the breakthrough.

Think about when you’ve had a breakthrough. Often it’s because you’ve invested somehow in your breakthrough. You’ve paid to go to a seminar, course or event workshop and you’ve had a breakthrough.

Having a breakthrough feels incredible and breakthroughs start because we make a decision to take action.  Usually, that decision to take action is because someone has influenced you. When you have the right heart and the right mode of influence, you will help someone improve the quality of their life.

I really want you to view sales as helping someone discover what they are missing. It’s not about changing someone’s mind. It’s about helping someone to deal with the problem they are struggling with.

This takes the pressure off you and you become excited to tell people what you do. If you’re in business, you have to constantly be telling people about what you do. It’s so important that you know how to sell especially if you’re a coach, consultant, healer, author, speaker or practitioner, and you want to help people improve their lives.

You won’t be in business if you don’t sell, so you have to learn to confidently and boldly tell people what you do. If you want to help more people and make a bigger difference in the world, sales is one of the most important skills that you can develop.

I remember sitting in an event once with Jeffrey Slater and he said that sales is the skill you do not want to learn, but it’s the skill you most have to learn. Most people don’t want to learn sales, but without learning sales, you will have to go back to working a normal job.

In discussing the best ways to find a quality client, I’m assuming that you have a heart to really make a difference in the lives of people and I’m also assuming you’re not trying to sell someone something they do not need. I also assume that you have a good offer, because without a good offer, then you’ve got nothing to offer anyone.

To craft a good offer, you need to have lots of quality, real-life conversations with people, that you ask specific questions that address their needs. These conversations help you to craft an offer that is needed and that you are proud of and want to share.

When you have a fantastic offer, then you can start having quality conversations that will bring you ideal clients that are a match. So how do we make that match with quality clients?

1 – Awaken Their Future Identity

Everybody has what I call a BFS, a best future self.  Everyone has something that they want to improve in their lives. It could be being a healthier, fitter version of themselves. It could be having a stronger relationship or marriage, or it could be improving the way they parent.

The first way to influence some positive change is to awaken that vision and identity of who the person wants to be. This goes so much deeper than just what they want to have, it’s actually about who they want to be.

People don’t want to buy your product or service, and they don’t want a coaching session. They don’t want an 8-week course or to watch your 27 videos. They want to be the best version of themselves in the future.

In order to awaken that vision, you don’t just want to focus on the method of how you help people or the features of your program. You want to focus on awakening in them the best version of themselves, that may have been lying dormant in their minds for many years.

You’ve got to craft your questions in an elegant way, to remind them of who they want to be. People get buried under all the yuck of life and they forget who they want to become. It’s your job to remind them.

I think of selling as a coaching session. So much of coaching is about asking the right questions and helping people change their perception. At the end of a coaching session if we’re a match, then the person will become a client.

Asking the right questions takes planning and it’s a skill you develop. It’s important for people to get a vision to see, hear and feel what it would be like living in the best version of themselves.

You want to ask people to remember that vision of being their best self and also you need to ask why it’s important to them. This takes time. You’ve got to really listen intently, you’ve got to notice shifts in their body language, and notice what lights them up.

Notice their keywords, their body language, and the shift in the tonality of their voice. You’ve got to be able to sense how people are and you’ve got to be able to see them physically to see their visual cues. This is why having a video call is so important.  Sometimes you have to go digging for the BFS goal because it’s not always top of mind with people.

So many people when they’re having sales conversations, don’t understand this. They like to rush the conversations. I used to do this myself. Understanding people’s future vision is so important.

I remember when I was a personal trainer, I just wanted to get people out into the gym, instead of really taking that time to understand what they want and why it’s important to them. This helps so you can motivate them when things get hard.

Back in my PT days, I just ask client’s how long they’ve been in the state and what they wanted to fix.  And then I’d try and get them into a 12-week challenge so they could start losing the weight without understanding their motivating factors or what would drive them to change.

When you’re talking to people, really take notes of the words that they’re connected to. Take note of when people are passionate and note when you see a shift in their body.

2 – Educate Them

The market has really changed from a buying perspective and we’ve changed how we interact. People are more educated now than ever before. You can pull out your phone and educate yourself very easily, no matter where you are.

The idea of selling is not really selling anymore. You can sell without feeling like you’re selling, by doing education-based selling. Education-based selling is completely different.

The cool thing about this new marketplace is that if you enjoy teaching, training, and educating people, you’re in a good position to understand how to influence somebody.

When I have a conversation with someone who potentially wants to get some coaching or wants a mentoring program, rather than going through outdated sales techniques from years ago, I educate people in my conversations.

Back in 2003 when I did my apprenticeship at the gym, conversations were very scripted instead of being dynamic conversation. It wasn’t about education. Now what I do instead of talking about the features of my program, I educate people.

When I talk to someone who is struggling in their business and they want more clients, or they are wanting to improve their presenting or copywriting skills, I’ll educate them on what’s working right now for my business to help get clients.

People don’t really care about your product or program or if you give tech support. They just want to know that you’re able to give them what they desire in life, and this is where you can show them that you’re the expert and you do this through educating people.

When you take the time to educate your clients, it can really dramatically shift things, especially with quality clients. Quality clients need to be educated, they need to understand why you are different in terms of the result you can offer.

I use a 3- step method for this, and I call it the CPR method. It’s like resuscitating someone who is sick, but you’re resuscitating their vision of their best future self in the midst of educating them.

C – Credibility

If you want to influence someone, share your credibility, your experience, knowledge, and skills. Share why someone would want to work with you.

I remember when I worked as a gym instructor in New Zealand. There was a trainer there who would see someone doing an exercise wrong. Instead of walking up to them and saying to the person, “Hey, I’m Bob and I’ve been training people for the last 5 years. Do you mind if I give you a quick tip on how to protect your back?”

He would shout out across the gym and tell people what they were doing wrong. It would cause people to get really embarrassed and I would cringe when I heard it, because he would embarrass people publicly. He wouldn’t tell people about his years of training people, which would give him credibility. He would just yell at people.

So anytime you want to educate someone, you need to frame it around your credibility.

P – Process

Sharing your process with people is really important. Tell people what your process is, share that your process is step-by-step and explain how you’ve organised your knowledge. People love organised knowledge.

In a conversation, this might look like,  “Hey Tommy, so I heard you say you want to work full time in your business so that you can have the flexibility of working from home. Is this right? So, over the last 18 years of working in business I’ve discovered there are 3 main problems people face when it comes to business…”

In my strategy sessions after I ask the key question, I then create a roadmap for the person and explain how the coaching would get them results. I explain step-by-step how things will progress and I show how my knowledge is organised. People love a step-by-step strategy.

R- Results

You want to share the results you are seeing when people follow your process. You might say, “Sally followed this process and she was able to make 10k a month and was able to increase her conversion rate from 50% to 70%.”

Share your client stories and describe the results client’s got when they followed your process.

3 – You Are The Prize

You are the prize. Say it out loud with me, “I am the prize!”

There are thousands of people that you could potentially be coaching or mentoring and there’s only ONE of you.

Your time is limited, so you only want to work with quality people. If you’re working one-on-one with people, you want quality people to book into your calendar. You don’t need people wasting your time.

You want people who are ready and are seriously committed. You only want to deal with people who want to work with you, who trust you, and who want to take action.

Money is a commodity. You can get money from anywhere, but you only have one you. If you’re coming in with an energy of chasing a person in a strategy session, and if they feel like prey being targeted, people are going to run away.

However, if you come in totally neutral and you’re not chasing, you become the magnet. You know you’re the prize because you’re good at what you do. You want to attract the right clients and repel the wrong ones like a magnet attracts and also repels.

It all comes down to presenting to people the opportunity to improve the quality of their life.

You don’t need to try and convince your ideal clients, you want to find people who are already convinced because you’ve educated them and you’ve provided valuable content.

So the goal with sales is matchmaking, not trying to sign everyone up. It’s about matchmaking with your truly ideal, right-fit client.

So if you want to be known as the one that people chase, rather than being chased by them…

I’d like to invite you to a free client attraction strategy session. 

I work together with my clients to:

1) Make your offer irresistible. I help you get clear on the best packaging and pricing for your stage in business and the stage that your ideal clients are at.

2) Clarify your language. I help you understand the beliefs your ideal clients have and what you want them to believe.

3) Creating organic, compelling content that converts. I use my proven process to craft the right language that calls in truly ideal, quality clients. This will ensure you get enquiries from your content.

In order to be the best candidate to get results, it’s best if you have experience serving clients in your area of expertise and getting results, and already have an idea of what problem you solve and who you enjoy helping.

If you’re interested, message me on Facebook or email me at info@katmillar.com and we’ll have a chat and see if you are a good fit.

I look forward to chatting with you!

Kat

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Is Creating Content Enough To Attract Clients?

Do you ever spend ages creating a social media post or email … but barely get any engagement?

Maybe you only get a few likes or comments, and hardly anyone opens your email that you spent hours crafting?

Do you ever wonder … is it worth all the effort?

It’s so discouraging when you have poured your heart and soul into something, making it as good as you can, and adding as much value as you can and getting very little response.

A lot of people ask me if creating content is still effective in attracting clients?

By content, I’m talking about things like emails, blogs and social media posts.

Think Of The Buyer’s Journey

If you think of the buyer’s journey, there are different stages that the buyer goes through. Buyers go from awareness to being problem aware, through to being solution aware. It’s very rare that someone will see a social media post and sign up with you right away.

Content is good for keeping you top of mind. It’s good for inspiring a small step of action or for educating people on what you do. It’s like a drip-feed. You give little pieces of education and inspiration so that you open people to a new way of thinking.

Typically content isn’t good for converting people. If you think of it as a pipeline, you’ve got all these stages that people go through before they actually sign up and pay money to you.

Content is just little bits to keep you on top of people’s minds and to slowly build trust. It’s almost like adding a little bit of money into a bank account a little at a time, and then when you’ve got enough money you spend it.

If you think about posting content in this metaphor, a piece of content is not usually enough to convert people into paying clients.

Social media is not designed to sell to people and this is where many business owners and coaches get it wrong. It’s too fast and a lot of people try and fast-track their sales process. This can end up putting people off because you’re selling too soon.

Build Trust First

Trust needs to be built first. Someone is not going to turn into a paid client from a social media post because not enough trust has been built up in their trust bank account. It’s almost like trying to make a withdrawal before you’ve put enough into that account to withdraw the money from.

Content keeps you freshly on top of people’s minds. It’s good for grabbing attention, but it’s not good for maintaining attention. In order to trust people, you need time for trust to develop.

Research shows you need about 7 hours’ worth of time with someone before you trust them. So if you’re creating social media posts that take one minute for someone to read, you have to do a heck of a lot of those posts in order to build up those 7-hours of trust.

If you’re creating 1-minute posts, this means you have to create 60 posts to get an hour of attention, so you need to do that for 7 hours, which means you’ve got to create 420 posts!

How many people have you found that actually transfer money into your bank account because they saw one of your social posts?

How often has someone signed up for a strategy session or discovery call in your calendar by reading one of your blogs? It doesn’t happen very often.

Live Video Is Powerful

Written content still has its place. But studies done by Livestream show that 79% of people believe that live stream videos provide a more authentic interaction with the audience.

Live presenting, like doing Facebook Lives are so popular now, and people are drawn to watch something real-time, rather than a polished piece of footage.

Audiences spend about 3 times as long watching live-streamed videos, as opposed to watching traditional pre-recorded videos. This is a pretty powerful statistic. Live interactions are more authentic and relatable. It’s not all scripted with multiple takes and lots of editing.

People who are willing to show up on camera and share their expertise build their businesses faster. It takes courage and it takes preparation because you have to organise your knowledge. The more you show up on video, the better you become.

Your positioning changes in people’s minds when you show up on video prepared and with your knowledge organised. It elevates you and your positioning in the minds of your community.

Facing Your Fears Propels You Ahead

The fear of public speaking takes a lot of people out of the game before they’ve even begun.  If you’re courageous to step out into the world of public speaking you immediately differentiate yourself from many of your competitors, who are not willing to do it.

Public speaking and learning to present live is a hugely valuable skill.  You can do live videos from anywhere, at any time and these days you don’t need a full-on studio. You can just do it on your phone or laptop.

When you do a live video, or run a live event, as opposed to a pre-recorded video series (like an evergreen webinar for example) people give you their time because you’re offering to educate them.

Building Trust Through Education

Educating people is a way that people will give you their time and it helps to build trust. The more time you spend with someone (like a friend or family member), the more you trust a person. It’s logical right?

It’s the same in business. The more time someone spends with you, the more they will trust you. You aren’t going to trust someone you’ve just met on the street. So you need to spend time with people to enable the trust to be built.

When you hold an online event, it’s a win-win situation. You are giving a whole lot of valuable content and educating people for free. People receive free education and in return, they give you their time, which leads to trust-building.

This is the underlying principle. It can’t just be content on its own. And you can’t do an event with no content either! Basically, you’re taking a whole bunch of strangers on social media and you’re asking for their time.

When you do a live event you can take someone from ‘cold to sold’ much quicker. If you do content in small amounts, it could take months or even years for people to trust you.

When you do a full-day event, it can convert people straight away because you get that 7-hours of trust-building in one day.

This supercharges your leverage from taking months or years to build trust, to being able to build trust within a day. Or you can do it through a few different shorter webinars over a couple of weeks.

1 – Compelling Content Is Not About What You Do, But How You Do It

When it comes to content, it’s not a case of just pumping out content. It’s HOW you’re creating your content. Is your content compelling, engaging and inspiring? Do you know how to influence people through your content?

Being able to influence people through your content is a skill and it’s a craft and it’s well-worth learning.

I’ve had people book into my calendar from one social post. Many times I’ve had people book into my calendar from watching one Facebook Live video.

More often though, people have watched a few videos or read a few posts or maybe gotten a series of emails before they book in for a session with me. Not everyone is ready straight away to purchase.

So it’s not just the words you put on the page, but it’s how you actually craft your content.

Are you speaking the language of your ideal client? Are you waking up their desires and speaking to them emotionally? This is one of the most important parts of great content. You need to be able to move people emotionally with your message.

2. Content alone is rarely enough to attract clients consistently

Content alone is rarely enough to consistently attract clients. Content plus presenting is the most potent combination to attract clients to you fast. Content is not there to convert. Content is there to attract, engage and remind people of you.

Conversion events are where you not only get someone’s attention, but you maintain their attention. You build trust and position yourself as an authority. You’re able to overcome people’s false beliefs, inspire people to action, and you’re able to get people emotional and feeling the energy that you just can’t get from a social media post.

There’s so much power to doing both content and presenting events. It’s multi-dimensional and it’s a series of steps.

If I was to condense it down to what has helped me the most over the past 5 years as a business coach, it’s the combination of creating compelling content and presenting and running conversion events.

You need the content to support the event. You need the event to contain your content. When you get it right, it’s a powerful combination.

You can’t do an event 5 days a week, but you can post content 5 days a week. You can’t do events all the time because they are exclusive.

So you’ve got content in between big events. This is a real winning strategy.  So few people are actually willing to do this because it takes work. It’s not a get-rich-quick scheme. It does take work.

But if you develop these skills, you never have to worry about money again, because you just keep getting better and better at these skills. You can go anywhere in the world and get clients and make money.

When you get the combination right, you’ve got an asset. You don’t have to keep creating endless posts over and over. You have a signature event that just gets better every time you craft it. It’s like a book. It becomes an asset.

People ask me how can I run a whole day online event? I never thought I could do a whole workshop online. But fortunately, with the pandemic have come some blessings also. One of these is doing online workshops and webinars.

We’ve realised how super accessible online events are.  I’ve been running online full-day workshops for over a year now and they are incredible. I’ve been able to have people from other states, cities and countries attend my events, which I never could have done with live face-to-face events.

I’ve undertaken 6-day and 4-day courses online, where you are online for 10 hours a day. You have to take stretch breaks, have a little dance party and also have people connect in breakout rooms.

You need to have people actually doing things and participating during the event. No one wants to just sit and learn and be spoken at for 8 hours. You have to include people to participate.

If you do these events well you can connect up-close and personal with people, which you can’t necessarily do with a room full of people in a live event. You can build intimacy and get really personal with people that you can’t do in a massive live event.

One-day events are one of my favourite ways to build my business. You can give people so much value and help people. And it helps you to build trust with people more quickly.

3 – Content + Presenting = The Most Potent Combination To Attract Clients

Learning to create online events gives you a rock-solid strategy that you can rely on for your business. You just have to commit to learning how to do it.

Years ago I attended a conference and I remember watching all the speakers on stage and I thought that I want to be one of those speakers, instead of just watching them. But it takes facing and overcoming your fears.

When you can commit to creating more live presentations, like live video and live, online events, it takes away needless hours of churning out endless content.

So if you would like to know how to create really compelling content, how to run a profitable conversion event, and also how to set up a client attraction machine that is automated and seamless, I am sharing it all for FREE in my upcoming 1-day event on Saturday 15th May…

How To Attract A Steady Stream Of New Clients.
Find out more or register here

If you want to take a day to actually get things done in your business, not just learn information, but actually work on your business, this event is for you.

You don’t need to be an extrovert, you don’t need to be a techy. I’m not any of these. I was simply willing to learn, show up and take a risk, and present.

And that’s the key here. All you need is a willingness to do it, a willingness to help people, and a willingness to get over yourself!

Let’s be honest, it’s not about you, it’s about a message that you have to share.

The world needs you.

See you there!

Kat

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How To Share Your Value Online, Without Feeling Like You’re Bragging

When it comes to sharing your value online, do you worry that people will perceive you as big-noting yourself or bragging?

We’re aware that it’s not really acceptable to brag about ourselves!

But we’re also mindful that we need to be sharing our expertise and credibility to promote our business.

So how do we share our experiences and value, without coming across as though we are being boastful?

In this video, I share 3 ways:

1 – Show, Don’t Tell

As an entrepreneur your job is to express your worth by organising your knowledge and offering it to the world. This may be uncomfortable for you, because it involves showing people how you can help them and being confident in it.

It means not being afraid to be seen and heard, not being afraid of having a voice and having an opinion. You are  far more valuable than you realise. You’re probably earning way less than you deserve.

No one is going to come along and demand that you realise your worth. That’s up to you. And you won’t last in business long if you don’t! 

If you want to help more people you’ve got to be clear on your value and you’ve got to let people know about it.

I love what renowned marketing expert Frank Kern says: “The best way to show someone that you can help them is by actually helping them:.

If you want to share your value – ask yourself how much value you are ACTUALLY giving to your people?

Not just intermittent value, but consistent value where you are showing up regularly to help your followers.

Does your audience feel they can really trust you to keep showing up?

Can they rely on you not being here today and then gone tomorrow?

Are you just re-posting other people’s content, or are you deliberately crafting something from scratch that will genuinely be helpful for people?

A lot of people don’t want to give all their secrets away and you don’t have to either.

However, you can give away so much of your knowledge and valuable content and people can still want to pay you. They need more than just information.

Even though I give a lot of free knowledge away, people still need a personalised roadmap to help them through their business journey, and there is only so much you can get out of my free posts, blogs and videos.

Eventually you need to get eyes on your business and have someone help you create a clear roadmap that will guide your business into being all that you planned it to be.

Putting yourself out there requires courage, effort and consistency. It requires you to be loyal to your followers and to the people who are watching your life. It means sharing your opinions and sharing your unique feelings, even though your opinions might ruffle some feathers.

Marketing is about targeting the right people and being willing to not attract everyone. Leaders and influencers are not afraid to repel some people, when the right people are drawn to them.

You see this on YouTube all the time. As the likes go up, the dislikes also go up.

If you are going to attract some people, you are also going to repel others. It’s the nature of online business.

If you’re struggling to get clients right now, it’s probably because you haven’t shared enough value, or communicated your value well to your audience. You have a genius zone that other people need and don’t have.

The more you know your value, the more you’ll be able to communicate your value. So some of it actually comes down to valuing yourself and your self worth. It’s really about backing yourself.

You need to back your work ethic, back your ability to help people and back your program. Put your program on a pedestal, not yourself. And this is how you can share your expertise and your brilliance, by really talking about your program. Your program is not just something you’ve created, it’s a part of your core being that you’ve poured yourself into.

Most Mothers wouldn’t reject their child or put them down if someone complimented her child and called them pretty. She probably wouldn’t say, “No she’s not”. She created that child, so she would hopefully accept the compliment and respond with a thank you.

It’s the same for a program you’ve created.  You don’t have to say you personally are great, but you can say that your program is excellent because of how you have invested what you’ve learned, your experience and your soul into it.

You can share how you’ve spent a long time creating the program and within it you share your knowledge in an easy to follow, step-by-step process. Instead of elevating yourself, you elevate your signature system that you’ve created.

2 – Have A Balance Of Strength And Warmth

There’s an amazing book called ‘Compelling People’ by John Neffinger and Matthew Kohut.  They did some research on compelling people who have a very large audience.

What they found is that compelling people have two important traits – strength and warmth. Compelling people have a balance of strength and warmth, where they have found a sweet spot of balance between these two traits.

Showing Strength

Strength is that directness and confidence that holds conviction behind it.  When you are in the presence of someone who is very powerful and very strong, you feel an energy exuding from them. It makes you trust them.

Strength is such an important part of showing your value. You’ve got to be strong and confident in your conviction and certain of who you are and what you offer. Strength is also about competence.

When you are confident in your competencies, you know that you have expertise and can deliver results. Strength is shown in your certainty, confidence and competence in what you are offering.

Showing Warmth

If you have strength but you don’t have warmth, you come across as too direct and hard. It’s the opposite end of the spectrum. If you’re too far on the strength end of the spectrum and don’t have warmth mixed in, you come across as direct, hard, unlikable, not relatable and intimidating.

People will think you are powerful, but they won’t want to get in close proximity with you. You become scary to people. So your strength needs warmth to balance it out.

Warmth is having empathy, understanding and having the ability to listen. It’s all about the connection. It’s conveying your humanity, being relatable and vulnerable. People often think that vulnerability lowers your value, but it actually increases it.

If you want to have compelling copywriting, you want to have a good balance of strength and warmth. Take the time to assess yourself and ask yourself where you sit on the strength and warmth spectrum. Even ask some people close to you for how they experience you to be.

If you’re really strong, think about how you can turn up the warmth a little. It could be smiling more, telling stories or sharing your experiences and bringing vulnerability into your personal stories when you’re sharing your value.

If you’re more on the warmth side of things and you’re really good at relating with people, building connection and showing empathy, then maybe you need to push your strength side a little. You may need to be more assertive and tell people how you can help them, and share about the consequences of them not changing.

3 – Evoke Emotion

The language and words we use in our content can evoke either fear or desire and you want both of these within your content to create compelling content. Compelling content evokes the pain that people are in and it pushes on their pain points.

There are 7 pain points that people try to avoid, and I go deeper into these in my upcoming webinar.  Your clients are feeling pain in some of these areas and there are words and language that we can use to help them avoid their pain and remove them from the trajectory they are on.

There are also 7 main desires that humans have, that are solved by service-based businesses like coaching and consulting.

With both pain and desire, you’ve got to be thinking how you can express your value and also move people emotionally, because it’s not just about sharing content. There’s so much information out there, we can Google anything, anytime on our phones. It’s not just about sharing information.

It’s inspiring people to act. That is what valuable content is. Valuable content is not ‘3 tips’ or ‘3 secrets’ or ‘3 methods’.

It’s about using story and emotion to push on pain points that invoke emotion and desire that inspires someone to act.

When you are creating your content, really think through the language and the words that are going to bring the pain or desire feelings to your readers.

When you inspire someone to take an action, even a really small action, they attribute that to you, and they’re like, ‘Wow he moved me. He didn’t just entertain me, he educated me and helped my belief to shift so I see things differently now’.

And that is what valuable content does. Valuable content is about showing and not telling. It’s about having a balance of strength and warmth and it’s about showing value and evoking emotion.

If you would like to know how to do this, I’m unpacking it all in my upcoming, free webinar, on Thursday, 18th February.

I recently ran a 1-day event, where I delved deeply into the art of creating compelling copy.

I shared my ‘Compelling Copy Formula’, and unpacked the psychology of influence, which enables you to understand at a deep level how to inspire people to take action.

I received so much great feedback about it that I decided to run a FREE LIVE online ‘best-of’ evening event with the highlights that people loved MOST!

If you want to avoid being drowned out in the sea of noise with the masses online, and you want to understand how to create compelling content and get my actual step-by-step formulas, then this webinar is for you.

I’ll be unpacking how to write influential copy and how to utilise power words and phrases that move people towards you.

I’m sharing how to communicate your value in a way that people get to know, like and trust you, so you can attract new clients FAST!

Learning how to write influential content has the potential to change EVERYTHING for you.⠀

Want help to grow your business? 

Business is too hard to do alone.

Do you need help to get more right-fit clients, free up more time and create a profitable, lifestyle-friendly business that you LOVE?

I offer a free 45-minute business strategy session, where you’ll get personalised guidance, direction, clarity, and a clear action plan.

I’ll walk you through a proven business growth roadmap and personalise it to show you exactly what you need to do to hit your financial and freedom goals. 

This is only for people who are ready and committed to change.

Apply now for your free strategy session with Kat 

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3 Instant Tweaks To Make Your Content More Compelling

If you want your content to connect and resonate with your audience, there are some key elements it needs to have.⠀

The COOL thing is, creating compelling copy is a learnable skill. And it’s actually really simple when you know how to do it.

In fact when you learn the predictable patterns, it almost seems like magic!

But it’s not magic. It’s simply knowing the proven formula.

It’s knowing the right things that you can tweak and change, so that your copy becomes compelling, engaging and attracts the right people.

If you want to make your copy more ‘poppy’, it’s about taking bland, boring content and making it stand out.

It’s doing a copy makeover to make it influential – so that people take action, and are inspired to work with you.

Creating compelling copy closes the gap from where your ideal client currently are, to where they want to be.

So here are three hacks to instantly make your copy more compelling.

1 – Push On Pain

In order to move people to action, we want to push on people’s pain points. I know that sounds a little bit horrible and harsh  but pain motivation is twice as strong as pleasure motivation.

People are twice as motivated to avoid pain as they are to move towards pleasure.

We can’t ignore this truth.

To move people to action, remind them of their pain, and the painful consequences that will occur if they don’t change.

The trajectory that we are on in some areas of life is often leading to MORE pain, but we try to ignore it.

Think about someone who smokes a pack a day. In order to keep up that habit, they have to shut the door on the little voice that tells them they need to change or else suffer the consequences.

Reminding people of the trajectory that they’re currently on is not causing more pain; you’re revealing the truth.

7 painful triggers that motivate people to act include:

Avoidance of…

  • Danger
  • Fear – e.g. emotional fear like fear of rejection, loss, failure, fear of not being good enough.
  • Doubt
  • Complication
  • Uncertainty
  • Boredom
  • Loss

These 7 things are triggers that people will take action to avoid.

So if you think about your offer and your content, how can you start to use these things in your content?

How can you push on your ideal clients’ pain points in your content?

When it comes to buying products or services, people are constantly asking themselves is going to increase their status or decrease it.

How can you show someone that if they don’t take action, their status is going to be decreased?  It’s super powerful, but it takes a little bit of thinking through.

When you take the time to really craft your copy and content, make sure that your content is engaging and compelling.

Making your content engaging and compelling drives people to take action and move towards you faster, so you can close the gap quicker than you can think.

If you write a content post that has these pain elements in it, you will find people wanting to book into your calendar straight away, get on a discovery call with you, and potentially sign up to your signature program offer. So this stuff matters.

I know this sounds like hard work, and it does take time to craft your words so they will move people to take action, but it’s so worth it. It’s a skill that anyone can learn and it’s actually quite simple, when you know the tweaks and formula, but there is some work involved.

A really compelling post can make you a lot of money.

This is why copywriting is one of the highest paid professions.

Over the last 10+ years I’ve been crafting marketing wording to attract clients. I’ve tested and proven the copywriting formulas that work. And I know from experience, when you craft your words correctly, your income will increase!

2 – Develop The Desire

Here are 7 desires that motivate humans:

  • Desire for love
  • Desire for freedom
  • Desire for increase
  • Desire for speed
  • Desire for ease
  • Desire for status
  • Desire for pleasure

If you think about all the services and products in the world, most fall somewhere under these 7 desires. The desire for freedom is desiring freedom from pain, freedom from emotional turmoil.

People want things faster, better and easier.

We can incorporate these desires into our content to make it more enticing and more appealing.

And you don’t need to be a master copywriter to do this.

You just need to know these things so you can start thinking through how you can take a piece of content and make it pop. Here’s a piece of content for a fictional company that I’ve made up.

This will give you an example of adding different elements that focus on desire:

Original copy:

‘Functional Fitness is one of Australia’s leading gyms, with a wide range of fitness classes.. We are proud of our instructors and state of the art equipment. We’re passionate about our revolutionary approach, and take great pride in our classes that are second to none.’

This has some fancy language and it’s a typical features based piece of copywriting.

The problem with this basic copy is that it’s not talking about what’s in it for the reader and it doesn’t include all these desires.  So, I’ve added some desires of added status, speed increase and ease.

Tweaked copy:

‘When you join Functional Fitness, you’ll find the most cutting edge classes that you’ll love coming back to. The instructors you will meet are super supportive, they will be there for you every step of the way, to help you achieve your goals. You’ll find our spaces fresh, vibrant and fun, so you can start feeling fitter, faster.’

You’ll also notice in this tweaked piece of copy, I used the word you, your or you’ll 9 times. The first piece of copy had no usage of these words, which is common with people’s copywriting. People want to hear what’s in it for them, not what you are doing for them.

In the tweaked copy, I push on status, so I say the classes are ‘cutting edge’. I also push on speed, so I mention people can get ‘fit faster’. I want to focus on ease so I mention the spaces are ‘fresh, vibrant’ and ‘fun’.

3 – Elevate The Emotion

We all have triggers for our emotions. We buy based on emotion, we justify our emotional decision and back it up with logic. There are some power words you can use that trigger an emotional response.

In my workshop this Saturday, I’ll be going through a full list of power words, but today I’ll share a few to get you started.

The first example is a headline:

BEFORE – ‘3 Ideas For Healthy Lunches’. You might make some content like this is you are a health coach. It does the job, but is pretty boring and bland.

I’ve changed this copy to add a little bit more of the pop…

AFTER – ‘3 Nearly Instant Cures For Boring Healthy Lunches.’

In this one statement, I’ve made it less boring, because no one wants boring. I’ve added speed by saying ‘nearly instant’. I’ve changed the word ‘ideas’ to the word ‘cures’,  because everyone wants a cure to something.

This is a simple example that shows you just how easily you can take some words and just make a headline pop. Did you know your headline is 80% of the value of your content? If you get your headline right, you will get people clicking through.

The second example:

BEFORE – ‘How To Be More Effective At Copywriting.’  This is fine. It does the job. But just adding a fine tweak we can make it pop.

AFTER – ‘Surprising Ways To Be Uber Effective With Your Copywriting’.

People love surprise. They love novelty, actually the brain loves novelty. The brain also loves curiosity, so using the word ‘surprise’ hooks people in.

The third example:

BEFORE – ‘I’ll show you how to set goals, and make sure they happen.’

AFTER – ‘You’ll pick up my unique goal setting formula (and then you name your formula), so you can finally achieve the results that you want.’

When you name things and make them a formula, a roadmap, a blueprint, a method or pillars, you’re organising your knowledge and you’re putting a framework around it.

This adds curiosity and people want organised, structured knowledge.

When you structure and name your packages well, it’s no longer just tips, it’s an actual, tangible thing. The internet is full of tips, people don’t need more tips.

When you create a formula or a roadmap and name it, you tap into emotion.

Here’s an example for a baby sleep coach:

BEFORE –

‘I’ll show you how to create a successful bedtime routine’, you can use: ‘Learn my proven strategies for a successful bedtime routine, so you can finally enjoy a tear-free story time every night.’

AFTER –

Here we are evoking emotions, which is avoiding the tears every night.

Using the words ‘every night’ is pushing on the desire for increase.

So you can see, it’s just little tweaks, but when you understand the formula to writing compelling copy, it makes a huge difference. In this example, I’ve pushed on pain, developed the desire and elevated the emotions.

Another thing that I’ve done here, is add specificity. I’ve made it more tangible so you can visualise it.

3 Copywriting Traps People Fall Into…

1 – Not Having A Formula

A formula helps you put all the pieces together and joins the dots. When you have a formula, your business can change, really fast and people will start reaching out to you and wanting to work with you.

2 – Not Having A Strategy

You need a clear content strategy or you will waste hours labouring over words.

3 – Not Having Certainty

Not knowing certainty or understanding the best methods and layers that come into the psychology of influence and how to move people towards you, can leave you and your business behind.

As a business owner, the most useful but underrated skill that you can learn is the skill of writing compelling copy if you want to get more clients and grow your business. And the coolest thing is copywriting is a skill that can be learned.

For the last 10+ years I have been crafting copy and have developed a formula that has been proven to work. I use this formula with my clients, and they get fantastic results fast.

Want help to grow your business? 

Business is too hard to do alone.

Do you need help to get more right-fit clients, free up more time and create a profitable, lifestyle-friendly business that you LOVE?

I offer a free 45-minute business strategy session, where you’ll get personalised guidance, direction, clarity, and a clear action plan.

I’ll walk you through a proven business growth roadmap and personalise it to show you exactly what you need to do to hit your financial and freedom goals. 

This is only for people who are ready and committed to change.

Apply now for your free strategy session with Kat

 

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