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August 13, 2020 by katmillar Leave a Comment

3 Powerful Online Marketing Methods To Build More Followers, Engagement & Trust

Would you like to know the fastest ways to build more followers, more engagement, and more trust? There are 3 powerful methods that I recommend if you want to attract more clients and build deep connections using online relationship marketing. These are the exact 3 marketing strategies that I used to… * Sell out my programs with my ideal clients that I love working with * Have a steady stream of consistent, quality clients, without the stress or confusion * Grow a 6-figure business as a full-time coach working from home In this video and blog, I unpack these methods and show you how you can get rapid results in your business using these 3 incredibly effective strategies. These take effort and consistency, but they work incredibly well and can catapult and accelerate your results. I call these the 3 online captivation weapons.

Here they are:

1 – Compelling Content

The first captivation weapon is compelling content. To grow your business, you need to create consistent content that’s valuable and relevant to your ideal client. It’s the type of content that your ideal client really wants. Being consistent and constantly showing up and giving compelling content builds trust. People get to know you, like you and trust you. We do business with people who we like, who we can trust, and who we feel gets us. There are many people that have signed up with me as a client and said they just feel like I get them and speak their language. There are a lot of people who watched my business over time before they decided to work with me and this built trust due to the consistency. I never used to enjoy doing Facebook Lives. But I decided that I was going to do them consistently. There has to be a time where you get serious about your business and say, ‘I’m doing this and there is no ‘out.’ You have to decide to burn your bridges and go all-out in your business. When I first committed to consistency, I assumed that consistency was going to pay off, but I had no proof. Now, I do! The benefit of consistency is that you build trust with people who don’t know you. You’re not here today and gone tomorrow, you consistently show up because you want to help people. When you’re consistently showing up with compelling content, you get to teach people what you do and you get to teach people new things. Through that, they will realise if they’re a match for you. There’s a piece of research that was done recently where someone did a study that showed it takes seven hours of consuming content for people to make a significant buying decision. So if you’re reposting other people’s quotes, you’re not really building that trust through your own consistent content. You need to start increasing the time you are providing content. If you’re doing Facebook Lives, I encourage you to consider running a 60-minute Zoom event. If you’re already doing 60 minute events, up it to 90-minutes then 2 hours, then commit to running a half-day then a full-day workshop. Running online events and webinars with Zoom is one of the fastest ways to build up connections with people because when people book into an event, they’re more invested. I recommend that you do both written and video content. If you’re better at one than the other, then just start with the type of content you are good at, and you will grow as a content creator the more you do it. The more you put yourself out there doing videos, the less you will need notes, and the less nervous you will be. Video is the way of the future. It’s also the way of NOW. Putting out valuable video content builds your personal brand. You’ll get more people referring you as a go-to expert and you’ll be known as a reliable business owner. One of my clients wanted to build her business, so we worked together. She was so committed to putting out regular content. She kept showing up and she now has over 40,000 followers on Facebook and she got them really quickly! She was genuinely showing up and building her tribe and creating valuable, consistent content. This is the first powerful captivation method

2 – Crafted Online Events

The second method is creating crafted online events. Events are about organising your knowledge and having actionable steps for people to follow. It’s structured and organised. You don’t have to be a great speaker. You don’t have to be an extrovert (I’m an introvert). You just have to have knowledge that can help people. Repetition is the mother of increasing your skills and it’s the same with running online events. They are so powerful as you can reach more people at one time. You can build rapport and connection with more people at one time by doing online events. It maximises and leverages your time. Every hour that you spend with someone, you could spend that same hour helping 50, 100, or 500+ people via an event. Doing online events allows you to educate people and inspire them. It can open so many new exciting doors of opportunity for you. If you’re willing to run an event, people often start inviting you to speak in their groups and you become known as the go-to expert. I suggested doing online events to one of my clients, Gaynor. She literally laughed, as she didn’t know how she could find the time, as she had her business and was also a busy mum. I encouraged her to step out and when she did, her results were brilliant. Her first online event brought in $2,368. It was by no means perfect, but she still had people show up and get helped by it. Since using that online strategy she’s gone on to make over $25,000 and now she has an online course. She used to run retreats in the UK and now she’s taken everything online. She never thought she could do it, but she did! It takes work when you first start doing them and organising your knowledge, but the hard road gets easier and the easy road gets harder. Events are SO worth it!

3- Client Attraction Funnels

The third marketing method to build more followers, engagement and trust is to have a client attraction funnel. The thought of a client attraction funnel may freak you out, but they are actually simple once you know how to do it. A funnel is basically an automated way to turn strangers into clients. They are where people can sign up to your services 24/7. They may come across your post on a downloadable freebie that you created. They click to download the freebie and it takes them to a funnel landing page. A landing page is a simple one-page website. The people opt-in, they put their name and email in your funnel and they get your freebie to download. In return, you get their details. You capture people, get their information, and then you can continue to build a relationship with them. A lot of people get my emails and they don’t sign up straight away. But after nurturing them, they come to a point where they are ready to buy. A funnel could also be a landing page that leads people to your event. A funnel could also be a landing page that’s a freebie that people download and they go into your email list and nurture sequence. A nurture sequence is a series of emails that give more help and free gifts. Your ideal client will eventually work out if you are the right match to work with them. Only 3% of people are ready to buy immediately when they come across you. Others need more time to build that rapport with you. A funnel is a way for you to consistently build relationship. You share and give value through your funnel system. The right people will want to keep working with you. These are the people who see that you’ve sufficiently educated them and inspired them to actually take action. These skills are all learnable and at some point, if you want to be a successful business owner, you do need to learn these skills. Remember it’s all about just taking action, and it can be imperfect action. It’s about making a decision and going for it. Do you want help doing this so you can get more clients? I work together with people in the following areas: 1) Creating compelling content that converts I help you craft the right language to attract your ideal client, so the right people can immediately see what you’re all about and that your program is right for them. We also makeover your existing marketing and online presence and make sure your offer is irresistible. 2) Creating automated marketing funnels I help you create a 24/7 marketing machine that you can rely on and also massively frees up your time. You don’t need to be a tech expert, I hold your hand and walk through it every step of the way with you. 3) Creating profitable presentations We use my proven process to craft the right language that signs ups truly ideal, quality clients from your presentations. In order to be the best candidate to get results, you must have experience serving clients in your area of expertise and getting results, and already have a pretty clear idea of what problem you solve and who you enjoy helping the most. If you’re not sure if you meet this qualification, message me on Facebook or email me at info@katmillar.com and we’ll discuss it. You need to be willing to create content consistently, either writing and/or being on video and sharing your thoughts about the topics you’re an expert in. If you’re interested, get in touch and we will have a chat and see if you are a good fit. I look forward to chatting with you! Kat

August 6, 2020 by katmillar Leave a Comment

The Most Sinister Thing That’s Killing Your Business Growth

Want to know the most sinister thing killing your business growth?

This week I’ve had three specific conversations with people about this and it’s really gotten me thinking.

The subject has come up about easy it is to get distracted if you’re not doing this one thing.

So many people are full of great ideas, but find it really hard to stick with one idea and see it through to the end.

What’s the one thing?

Indecision.

Indecision Kills Our Business Growth

Indecision kills business growth because it stops us from fully running with something. We start building something and then we think it’s not the right thing. Then we have another idea and start working on that, so then we’ve got two things on the go.

We just keep adding all these things and we never finish anything.

The problem with this is, people can’t refer others to us because we are not crystal clear on our business. We need to always have referrals coming into us, and we do that by being super clear on what our business does and who our target market is.

I tried to do multiple things with different target markets and I didn’t want to let go and focus on only one thing. I felt if I did, I would not be able to be so creative. However, choosing my one thing, which is influence, encompasses so much and I can be very creative when talking about influence.

If people are confused about your message, it’s because they don’t know what you’re the master in. So you need to make this clear in your messaging.

For example; If you’re brilliant at teaching people how to write a book and your message is clear, then people can refer others to you because they know you’re the master in the area of how to write books.

When we try to hit too many people, we end up missing everyone.

So why are we so indecisive?

We don’t want to be limited
We don’t want to get it wrong
We fear making a decision so we procrastinate

Tony Robbins talks a lot about decisions, and how, when we delay our decisions, we’re delaying our dreams.

He talks about the word ‘decision’ being like an actual incision with scissors.

He says that a true decision is cutting off other possibilities.

Three Reasons We Struggle to Make Decisions

1- Fear

Fear of change and being out of our comfort zone is one of the main fears that we have as humans. Personal development is all about learning and getting out of our comfort zone and growing, expanding and evolving.

We have a human need to grow, expand and evolve, but we also have a very strong need for security. Most people are clinging to their need for security, especially with all this uncertainty that’s happening in the world at the moment.

We fear change and we fear what people might think of us. We fear committing to one thing will have us boxed-in and labelled.

I felt like that when I decided to be a business coach. I was changing identities. People knew me as a mindset coach and before that, they knew me as a health and fitness coach.

To evolve in 2016 to become a business coach was a very difficult transition for me. It was a hard decision that I delayed, because I was fearful of what people might think. Classic imposter syndrome. It’s a real thing!

Fear of the unknown is also a way fear captures us. We fear not being safe and we fear being judged. Fear is one of the main reasons we don’t make decisions.

2 – Doubt

Doubt is a big reason we struggle to make decisions. We doubt the process is going to work because we don’t have any evidence. But the problem with that is, we can’t get evidence and clarity by staying still. Clarity comes when you’re moving on the journey.

We can’t sit back and wait for three months for our ideal client to reveal themselves to us. We can’t wait and hope that the right answer is going to come to us. We actually have to make a decision.

Once you make a decision, then you can change your mind, but so many of us are so stuck in that doubt, because we don’t want to change our mind. We don’t want to be seen being out in public saying one thing and then changing it.

I don’t know why it’s such a big deal to change our minds. You know, it’s almost like we don’t give each other the permission to be able to change and say, “I was dating that idea for a while. We went on a few dates. I dated that idea of that ideal client and I really like it.”

It’s okay to change your mind. In fact, if you want to progress in business you need to make strong decisions.

It’s been said that successful people make decisions fast and they change them slowly. Unsuccessful people make decisions slowly, but they change their mind all the time. They’ve always got all these projects on the go and never really commit to anything.

When you start a business, you do need to experiment and make decisions. But you also need to just go for it, knowing that you can change your mind later if you need. You need to commit and make adjustments as you need.

Big actions come from making lots of little decisions along the way.

3- Perfectionism

We get caught up in having the perfect idea or the perfect name for our Facebook group, or our freebie or webinar has to have the right title. I’m not saying have sloppy standards. Definitely have a standard of excellence, but to progress in business, you have to just commit.

Commit to being consistent and just making a decision. That’s what strong, powerful leaders do.

If you want to be a strong leader and have a strong, sustainable business, you need to be really good at making decisions and you can’t let perfectionism stop your business growth.

So, how do we become more decisive?

Three Ways to Make Strong Decisions

1- Make Choices Based on Your Values

Think of a decision that you need to make right now. Maybe it’s who is going to be your target market or your ideal client. It could be a lead generation strategy.

Think about a decision that you need to make, and have been putting off. Have fear, doubt or perfectionism stopped you from deciding?

We often procrastinate and put off decisions and it’s a form of self-sabotage. Not making a decision means you can stay safe and secure. But the indecision kills us because we’re not progressing.

If we don’t progress, we don’t get a feeling of fulfilment. So you need to come back to your values and what is most important to you.

Write down everything you value, then you ask yourself, why is it important to me? Then choose your top three things you value most.

My top three values are freedom, growth and health. I value those things very highly.

The way you know your values is to look around your life. If you look around your bedroom, your lounge room, your office, your car. What’s on your walls? What’s in your phone or on your calendar? That’s what you value.

We build our lives around what we value so when I’m trying to make a business decision I come back to: Does it give me more freedom? Does it give me more growth? Does it give me more health? And if not, then I choose the decision that’s going to give me the most freedom, growth and health.

If you have loads of books on your bookshelf that you read, if you go to personal development and business events, and if you’re always researching and watching TED talks, then probably one of your top values is growth.

When you are struggling to make a decision, always come back to your values and ask yourself if this is this going to give you more or less of your highest values. It’s so simple, but incredibly powerful.

2- Have a Clear Vision

The second thing to do in order to make decisions faster is to have a clear vision. As a business owner, you’ve got to make decisions fast, you’ve got to be snappy and you cannot afford to wait around.

The entrepreneurs that are doing well are making fast decisions. They’re not spending time deciding on the colour of their logo. They go ahead and make decisions based on all the information they have at hand at the time and they launch.

To be successful, you’ve got to be able to be flexible, adaptable and make decisions fast.

About 90%, of people that I meet cannot clearly articulate their vision to me. I love talking about vision. So many people will tell me what they don’t want, but there are few people that can articulate what they are going for.

My 2030 vision is laminated and posted up on my wall, because every day I want it to be at the top of my mind. My future vision helps me make fast decisions in the present.

I know that I’m going to have a successful company. I will employ a great team, and we’ll be doing international touring and I’ll be holding workshops at my dream home.

My vision is so clear, I can see it, feel it and hear what I’m saying to myself when I achieve this vision.

Having a clear vision helps you make decisions faster, so you can get to your goals faster.

3- Surround Yourself With The Right People

The best way to increase your business growth is to surround yourself with people who know more about business than you.

To be successful in business, you need a community and a mentor.

Your knowledge increases when you’re hanging around with influential people who have the right business knowledge.

Make sure that you surround yourself with mentors who are increasing your knowledge.

Your knowledge is going to keep increasing for the rest of your life, especially if growth is a high value for you. When you have business mentors, they can help you make decisions more easily because they’ve been where you are at in their own business.

Business mentors pave the way before you and know the pitfalls of business. They’ve probably made wrong decisions in the past and you can learn from their experiences.

If you’d like to learn how to create an event that inspires incredible action from your participants, I’d like to invite you to my upcoming FREE live workshop “How to Get Clients With Online Events”

I’ll be revealing my step-by-step method to using events to educate, engage and inspire people to take action, so you can grow your business and help more people.

You’ll learn how to:

* Use FREE events to reach your financial goals & a lifestyle of freedom

* Grow your business by helping more people using my proven formula

* Build trust and connection fast, even if you struggle with nerves …

* Create engaging and profitable presentations

* Position yourself as an expert in your niche

* Consistently sell out your programs

You can learn more about the event or claim your complimentary ticket here

See you soon!

Kat

July 30, 2020 by katmillar Leave a Comment

The #1 Thing That Made The Biggest Difference In Growing a 6-Figure Business

There is one thing that has made the biggest difference in my coaching business and helped me create a 6-figure income.

Today, in this third blog of a 3-part series, I will be sharing the final essential key you need to attract your ideal clients.

In the first blog of the series, I talked about business strategy and how to develop a strategy.

In the second blog, I talked about the essential skills you need as a business owner. I covered what the skills are, and how you can develop those skills.

Today, I want to share with you a little bit about the key points in my entrepreneurial journey that have made the biggest difference in my business and helped me keep going when I’ve wanted to give up.

Research shows that as many as 50% of businesses fail within the first 5 years and 70% or more in the first 10 years.

Business is not easy and it’s definitely not for the faint-hearted.

But business is the best thing I’ve come across for personal development. There has been nothing that has developed and grown me more than having a business.

When you are a business owner, you have to overcome your fears and doubts. You cannot afford to get stuck in your limiting beliefs. It isn’t always easy to keep showing up, but you cannot allow yourself to get stuck in negative emotions, you’ve got to keep moving forward.

When I decided in 2003 that the 9-5 world wasn’t for me and I wanted to be an entrepreneur, I made a decision and took action and left the corporate world.

Since then I’ve been focused on building my business, honing my skills and consistently working hard to get new clients so I never had to go back to a full time job.

I’ve had a few contract jobs that have kept me going in the quieter times, but I’ve been so determined to make business work.

What has kept me going in the hard times, has been the support of my mentors, coaches and community.

As I’ve been moving through the entrepreneurial journey and going through all the ups and downs that come with business, the thing that’s gotten me out of the difficult places every time, has been support.

When I used to get tempted to look at full time jobs, it was my ‘why’ – which is to help others who are struggling like me – and the support around me that helped me to keep going.

If you want to make it in business, you need:

Business Strategy
Business Skills
Business Support

Support of a Coach, Mentor, and Community

Too many people are walking around thinking they can do it on their own in business.

I was like that as well. I didn’t think I needed to invest in a coach. I didn’t think I needed a community. I thought that I was a strong, independent woman and I could do this on my own. But that was just my ego getting in the way.

There was one particular moment that stands out to me. I wasn’t getting clients, and I was completely torn. I didn’t want to get a job, but I also didn’t know what to do because I didn’t think I could afford to invest in getting help.

I remember going to an event in 2013 with Benjamin J Harvey and Dr. John DeMartini. I was new to Sydney, and things weren’t working in my business.

Ben talked about when he decided that he was going to commit to investing in himself, and at the time he was in $137,000 worth of debt. Despite that, he spent $17,995 on a program on his credit card.

That program was the thing that catapulted his success. He now he’s a multi-millionaire and has helped thousands of people. He said something woke up within him.

The exact same thing happened when I went to his event. Something woke up within me. I had no money and was completely broke. I had $500 in my account which was to cover two-weeks of rent.

I decided to back myself and it was one of the scariest moments, because I had no idea where I was going to come up with that money.

But I knew that the missing thing in my business was support. I didn’t have someone to ask questions who was above my level. I had other friends in business, I had books and YouTube, but without a mentor and without a community, I was struggling and I knew that I wasn’t going to make it if I didn’t change something.

Since investing in getting support, I’ve made my way more than my investment back time and time again.

I grew a 6-figure business in less than 12 months and was able to go full-time in my business a coach working from home.

Ben Harvey has a 5-step system that I wanted to share with you because it’s simple and I love it. There’s a lot we have to navigate in business, but we often overcomplicate things, so I love the simplicity of this.

Ben Harvey’s 5 Steps to Success

1) Decide What You Want

It sounds so simple, but a lot of people aren’t able to articulate what they want clearly. Take the time to get clear on exactly what you want and decide to get it.

2) Commit to Doing Whatever It Takes

Make a commitment to yourself that you will do whatever it takes to grow your business. Honour yourself and your commitment and keep showing up, no matter how hard it gets.

Determine that you will not give up on yourself, or your dream. Commitment is a game-changer.

The world of online business is expanding all over the world and the ones who are succeeding are committed to it.

3) Find Someone Who Can Help You

I have not met ONE person has ever made it on their own. There’s not a single athlete that doesn’t have a coach, yet there are so many people trying to grow a business without support.

Everyone who’s ever achieved anything, has had someone help them.

The fastest way to get success, is to model what other people have done that have gone before you. Don’t copy, but model.

If you want to succeed, spend as much time as possible with the people who are moving in fast in the direction you want to go.

4) Learn Everything You Can

Find someone you resonate with, someone who you like – you like their energy, style and you enjoy learning from them and spending time with them. That’s how I choose my teachers, I like them.

Choose teachers and mentors who are experienced in the result you want to get and are able to get you great results too. They need to understand you and speak your language.

5) Follow The Exact Process

Too many people are taking a little bit from this person, a little bit from another and trying to combine it together with little or no success.

People take different strategies and mixed methods and try to piece them together. They end up confused and overwhelmed.

You want to make sure that the person you choose to coach you, has the method that you want and has achieved the results that you are looking for. Then you need to follow their exact process.

Three Reasons You Need Support

1) Clarity

Clarity is one of the most priceless things you can have in business.

I’ve had about 15 coaching sessions this week, and about 90% of the people I coached said they wanted clarity. Clarity is knowing what the next step to take is.

There’s so many things that you can be doing, consuming or outputting in your business.

This is where support can help you have that clarity, because you know exactly what to stop wasting time on and what to start spending time on. Clarity is such a gift in business.

If you can get clarity, it stops the noise that’s stopping you from doing dollar-producing activities. You know those things that we waste time on, that don’t really move us forward in our business.

Having an expert guide you and help tweak your direction is so valuable.

I was on a coaching call with a mentor the other day where he completed changed my next move. I could have spent so much time going in a different direction, but he knows my business and having him give me clarity saved me so much time.

I always ask myself what successful multimillionaires who earn a seven or eight-figure income do. I ask myself what they would spend their time on, and then I spend my time on that.

2) Critiquing

If you want to grow, you need to be able to receive feedback. Many people are not willing to accept feedback. They defend themselves, get offended, and they shut down. Feedback is someone’s gift to you. If you don’t take the gift, then it just drops to the floor and is wasted.

Our egos can be fragile. But if you don’t have someone that can critique your business and help you tweak it, it may take you years to progress in business. Having someone that can critique you, give you feedback and be someone you’re accountable to, is invaluable for your business.

3) Community

When I first started my business, I just did it on my own. I didn’t understand the importance of having a community.

I was living in London and New Zealand and I was struggling and feeling so alone, but I didn’t want to tell anyone how much I was struggling.

Having the right community around you challenges you, inspires you, champions you and holds you to a higher standard.

If you’re in a start-up stage, have people around you who are also in the start-up stage. You want people who can give you feedback, support you, and be a cheerleader and cheer you on.

You want people around you who inspire you because they’re also doing great things.

Join a group of a small inner circle, like a mastermind of people, where you are keeping each other accountable. In large Facebook groups, you don’t get the intentional planning and support that you do in a mastermind group.

I have a few mastermind groups, where each week, we have a person in the hot seat, who lays out their challenges, and other mastermind members give input. There’s incredible growth that happens in a mastermind group.

Having support in business is crucial.

If you need extra support and have not yet had a free clarity call with me, you can book in for a 45-minute clarity session here.

I’m also running a free online workshop on Sat Aug 8th, called ‘Attract Your Ideal Clients’.

I’m sharing my best tools and strategies to develop your skills and grow your business.

I’ll be sharing how to attract clients and apply the principles of having the right strategy, the right skills and the right support.

I will also be unpacking my proven automation systems so you can pick up the tools that you can use to create a pipeline of consistent clients. I’m also going to show you step-by-step how to create a marketing roadmap.

You can learn more about the workshop and register here

See you there!

Kat

July 23, 2020 by katmillar Leave a Comment

3 Essential Skills For Getting Fully Booked With Clients

If you are a coach or service-based business owner, or you want to be, and if you want to get fully booked with paid clients that are going to pay you what you’re worth, you’re in the right place.

Over the years I’ve been so blessed to work with hundreds of business owners, and I’ve noticed there are 3 main problems entrepreneurs face when it comes to getting more clients.

The first problem is a lack of strategy.

When you don’t have a clear, effective strategy with actionable steps, that you’re doing on a day-to-day basis, it’s very hard to grow your business.

In my last blog, I shared how to create the right strategy. If you missed it, you can check it out here…

The second problem is a lack of skills, and that’s what I’m going to be sharing with you today.

The third problem I see is a lack of support.

Many entrepreneurs don’t realise the power of having a supportive community and a mentor. When they come up against roadblocks (which we always do in business, right!), they get stuck, discouraged and many businesses fail.

In this three-part series, I’m unpacking each of these three problems and how you can overcome them.

There are 3 essential skills that you need to have to attract the right clients – and not just any clients, but the right people for you who are going to pay you what you’re worth, and that you’re going to be able to help create breakthroughs and a brilliant transformation in their life.

I noticed that a lot of entrepreneurs, coaches, service-based business owners are really good at what they do.

For example, if you are a mindset coach you’re probably skilled at helping someone to release limiting beliefs, overcome fixed mindsets, and barriers.

If you’re a relationship coach, you’re probably skilled at helping someone overcome conflict and create a deeper connection.

If you’re a career coach, you’re probably skilled at helping someone find the right job for the.

But it doesn’t matter how good you are at these industry skills or at your craft, if you don’t have the right business skills, it’s like having half a business. And without these skills, you’re not going to make it in business.

There are 3 main skills you need to get more clients.

1 – Client Attraction Skills

The first skill is client attraction. There are a number of parts when it comes to marketing and being able to attract the right clients for you. Client attraction skills is about marketing specifically to get clients.

There is a difference between the way you market a service, compared to how you market a product.

So if you’re a coach or have a service and you’re selling time with you, or you’re selling your expertise as a subject matter expert, you’ve got to get good at marketing specifically for client attraction.

Content Creation

Getting really good at creating content is key. You’ve got to create valuable written and video content, and consistently provide value to your target market.

Are you consistently showing up and giving valuable, helpful, relevant content to your clients, at least once a week?

Are you regularly sharing valuable content on social media, on your website and on email?

There’s a saying in marketing “Don’t build on someone else’s land”.

What that means is don’t just try and build your business on social media. Social media is an amazing way to connect with people, to build rapport, to get people to know, like you and trust you.

Social media is about building relationships. It’s relationship marketing.

But you also need to be able to have your own land, which is your own website and your own email service provider.

You need to be sending out regular emails at least weekly, because email open rates are so much higher than you’ll ever get on social media unless you’ve got a massive budget to spend on Facebook ads.

It’s very unlikely you can build a really profitable, successful business just through social media. I don’t know a way to do it. And if you do figure out a way then let me know! But I’ve never seen it happen. Every successful business owner I know has a great email list.

Your email list doesn’t need to be massive, but you need people who you can market to, nurture, look after, and give value to through email. You also need to be consistently posting on your website.

Copywriting

Copywriting is the words you use to attract clients. You need to develop the skill of copywriting, because copywriting is usually what is letting you down if your marketing is not working.

If you try to launch an online course, a webinar, or a freebie and it didn’t gain you clients, more than likely it’s because of the copy you used.

Your video skills don’t have to be perfect, but your copywriting has to speak to your ideal client. You need to hone your skill of copywriting and it’s so important that you know the language that your ideal client resonates with so that you connect with them.

You want people to read your writing and think, ‘It’s like they have been overhearing my conversations!’ You want to have so many conversations with people so that you understand how you can best help them.

Ask people what they’re struggling with, what roadblock they are encountering, and ask people how you can help them overcome their problems.

I coached hundreds and hundreds of people with so many free discovery sessions. I would pour my heart into people, even if they weren’t going to sign up with me, because of all that I learned.

The coaching experience was such a valuable experience. Doing these sessions helped me understand what people needed help with, and where I could come in and help them. These sessions helped me understand my target market’s language.

The best way to get good at copywriting is to do it and to follow other people who are great at writing copy.

I consume a lot of copywriting. I love reading Facebook ads, because someone is investing money into making sure the copywriting on those Facebook ads is good. If you scroll past Facebook ads and you just use Facebook for fun, it’s not going to help you grow your business.

You might want to create a file of Facebook ads. I do this on Evernote, an organisation system. I have created a file called ‘Facebook ads’ and I put a whole heap of Facebook ad wording in there, to get ideas to get better as a copywriter.

Communicating your value

You also need to get really good at communicating your value and influencing people to take action – through your written and video content.

It’s so important that you know how to effectively speak to your ideal clients’ frustrations, fears, dreams and desires and clearly articulate how you can help people.

2 – Sales Skills

The second skill is selling. Many people cringe when they hear the word sales and selling.

I used to as well – I thought sales people were pushy and I would avoid it. I thought of sales as having to try to convince someone to buy from me. I didn’t realise that there’s a way of selling that feels enjoyable for both people.

If what you offer people improves the quality of someone’s life, you are doing them a disservice not to share it with them.

After doing a sales course, something clicked in my head that I was thinking too much about myself and what others might think of me, rather than actually helping them.

I had to totally reframe what I understood sales to be.

I now see selling as service. Selling is helping. Selling is caring.

If you’re ethically and authentically helping someone improve their life, why would you not want to tell people about how you can help them?

Every time I’ve bought from a mentor or an expert, or I bought a course or some form of education, my life has improved. In fact, the return on investment that I’ve had in investing in education and coaching is unbelievable.

I love buying education. I love buying from coaches and mentors. That is what accelerates your growth and gives you rapid results. When I started investing lots of money, I got incredible results.

By buying education, I now don’t ever have to work for anyone ever again! That is a BEAUTIFUL thing.

I can work for myself at home. I can make a six-figure income, because I’ve invested in coaching and education. I could never repay those people for how much they’ve helped me.

When you think of sales like that, when you think of the things that you’re so grateful that you purchased, it makes you want to inspire people to buy.

The word sales can have connotations of an 80’s car salesman. If you have that feeling, it may help to reframe it and think of sales as inspiring people to buy.

Think of it as sharing your message so someone can breakthrough into a new place in their life.

Developing the skill of sales is extremely important if you want to make it in business. You’ve got to learn how to do it correctly and authentically and then practice it.

When you have the skill of being able to sell, you can make money anytime, anywhere and that’s priceless.

3 – Presenting Skills

The third skill I recommend that you develop in order to attract your ideal clients is the skill of presenting. The world has changed and people are realising how easy it is to build a business through being at home.

But to make it as a coach or service-provider, you’ve got to get good on video. You cannot hide behind words anymore. People want to connect with you.

It’s different if you’ve got a product you’re selling. People don’t necessarily need to connect with you as a person.

But if people are buying time with you, they want to see you and hear you.

How willing are you to put aside your self-consciousness and show up on video?

A lot of people aren’t willing to do this. They hide behind written words. They don’t jump on video. Or, they jump on video but they haven’t practiced. They haven’t organised their knowledge and they haven’t put their knowledge into clear, actionable steps.

And when it comes to video, people are watching to see how consistent you are at showing up.

The skill of presenting is learnable. You don’t have to be an extrovert. I’m not. You don’t have to be super confident either. You just have to believe in what you’re sharing. You have to know it’s true. You have to have done it yourself, so you share with authenticity and integrity.

You’ve got to be willing to present yourself, show up with confidence, and give value.

If you take the time to hone these skills, learn from an expert, keep growing, improving and showing up, there’s no reason why you can’t get fully booked with clients, make an incredible income and help so many people.

You’re building an asset and a legacy that will keep going and going, once you know how to attract clients, know how to inspire them to buy and know how to present.

The sky will be your limit and your income will have no ceiling.

Then you don’t have to rely on someone else paying you every single week. You can make your own money.

If you can stop being distracted by everything that you could be doing in business and start honing these three skills, you can make money fast.

Something I LOVE about entrepreneurship is that the playing field is equal for everyone. You don’t have to have a formal education. You don’t have to have been born in a certain generation that understands tech. You don’t have to be a ‘natural’ marketer, sales person or presenter. All of these skills are learnable for everyone.

If you want to develop these three skills, then I highly recommend that you join me next week on Facebook Live in my Amplify Your Influence group.

We will be talking about the third problem that most entrepreneurs make, which is not having the right support that is what accelerates your growth.

I will be unpacking how you can develop these skills in a free workshop that I’m holding on August 8^th, 2020.

This is a new full-day online workshop. I will be showing you how to develop these skills, how to attract clients and I’ll also be giving you feedback on your own business, and helping you with where your gaps and your weaknesses are.

You’ll walk away with a clear marketing roadmap and you’ll also get my 5-step client attraction formula, with all the slides, the workbook, and resources.

Learn more about the ‘Attract New Clients With Ease Workshop

Looking forward to seeing you!

Kat

July 17, 2020 by katmillar Leave a Comment

3 Essential Keys For Getting Fully Booked With Clients

Wondering how to get more clients?

In this training I share with you how to get fully booked with ideal clients who are reliable, consistent and pay you what you are worth.

Over the years I’ve been so blessed to work with hundreds of business owners, and I’ve noticed there are 3 main problems that many business owners face, when it comes to getting fully booked with clients.

1 – Lack of Strategy

The first problem is a lack of strategy.

Many business owners don’t have a clear, effective roadmap to put all the pieces together and join the dots. They find themselves busy, but not productive.

When you have an effective strategy with clear action steps, you can create a consistent pipeline of clients and a reliable income stream.

2 – Lack of Skills

The second problem is not having the skills. If you’re not regularly attracting paid clients, it’s probably because you haven’t developed the right business skills.

These skills include packaging, offer creation, marketing, content creation, funnels, selling, presenting, and technology.

If you’re willing to learn these skills, you will fast-track your results, so you can have a profitable business doing what you love.

3 – Lack of Support

The third problem is a lack of support. Without support from the right community and mentor, many people struggle to make it in business.

There’s nothing more valuable in accelerating your business growth than receiving clarity and guidance from an expert who has achieved what you want to achieve and believes in you.

This includes having a community, coaching (getting feedback on your business from an expert) and clarity.

Today I’m sharing about the first main problem, which is a lack of strategy.

Lack of Strategy

Having the right strategy is key for your business.

Do you ever find yourself sitting at your desk and staring at a blank screen, struggling to create content?

Do you try a little bit of one person’s ideas, then a little bit of another, and feel like you’re busy, but you still don’t have enough paid clients?

Maybe you’ve put out some free content like videos, but you’re not getting the results that you want?

Without an over-arching business strategy, you can find yourself busy, but not productive.

There are 3 areas that need to be addressed when building your business strategy.

1 – Predictable Pathway

You need a predictable pathway that’s going to give you a pipeline of clients, that’s going to give you a reliable source of income and a steady stream of clients.

Having a predictable pathway is having specific things that you do step-by-step, every day, week, month and quarter.

This way you can guarantee that if you do these specific tasks, and you follow this path every single week, then you are guaranteed to get clients.

If you’d like a free checklist of things that I suggest that you do every day, every week, every month and every quarter to actually build your business to get more clients, you can download it here.

Part of your predictable pathway may be you are going to get a certain amount of discovery calls booked in every single week. Or it could be that you are doing a certain amount of webinars or workshops every week, month or quarter.

With this you know that if you do this output each week, month, quarter and you know that you have a 50% conversion rate, you know that from 10 discovery calls, you will get 5 new clients.

Your strategy might be to run a webinar once a month, and a free workshop once a quarter. Based on your conversion rates and sending out a certain amount of emails and posting a certain amount of social posts or social ads, then from this you can work out your predictable client signups.

When you follow a predictable pathway, you can get consistent income within your business.

2 – Personalised Plan

What a lot of people get wrong is that they try and follow all sorts of mixed information and they are doing what I call ‘pick and mix’. They’ll use a little of one person’s method and then they’ll try another person’s method.

You need to think, ‘What is the best plan for me and my business?’ Don’t do a podcast because someone else is, and don’t write a book because someone else is.

You want to make sure that your plan is personalised for three different things…

1 – Personalise Your Plan According to Your Unique Personal Preferences

It is really important that you enjoy your business and there is a really big difference between people who are doing what they love in their business and people that are not. This is where identifying your unique personal preferences is important.

What are your unique personal preferences? You might not like showing up on video, but you might be a great writer. Instead of forcing yourself to be on video initially, determine to write a blog once a week.

I personally feel we all need to show up on video, so if you are struggling with that, I recommend working on that area. But in the meantime, you might have be a really good writer, so determine to show up every single week and write a blog.

If you love doing Facebook Lives, but don’t like writing, pay someone to transcribe your video into a blog for you. Choose what you love to do in your business that you are good at and outsource the rest.

I do recommend if you’ve been doing one-on-one coaching, that you definitely consider overcoming whatever your block is, so you can start doing one-to-many.

Your personalised plan might start with one-on-ones and when you get to 10 clients, then you will start doing one-to-many. Or your plan could be that you are going to research for 3-6 months and then you will start to create an online course.

Your plan needs to be tailored to suit your preferences of what you enjoy, so your business does not become a burden around your neck.

I love creating content and videos for my online course. I love updating my content. I love running webinars, plus online and live workshops. I don’t love writing blogs, so I get my Facebook Lives transcribed for me into blogs.

2 – Personalise Your Plan According to Your Ideal Clients’ Needs

What do your ideal clients’ want? How do they want you to show up? Do they want videos or do they want a podcast from you? Maybe they want to read your book or they might want to do a mini course or a six-week course?

What type of topics do they want to hear from you? The only way to get answers for these questions is to ask your ideal clients!

When I first started my Facebook group, I put up a poll asking people what they wanted. I talked to hundreds of people and asked them what they were struggling with and what their challenges were.

I started creating content specifically for my ideal clients based on their needs, not what I felt they needed.

Your personalised plan needs to be designed precisely for the kind of clients that you want to work with.

3 – Personalise Your Plan Around Your Values and Vision

You want to make sure that your plan is designed around your values and your vision. What is your 5, 10 or 20-year plan for your business?

My vision for my business is to have a big company, that’s helping thousands of entrepreneurs every year. I aim to employ coaches and have offices in other countries, and I aim to do national and international tours and retreats.

When I’m setting my goals, I’m always thinking about that vision and how can I get closer to that vision all the time. I ask myself what skills I need to master in order to get to that big picture vision.

I ask myself; What systems do I need to put in place to get to my vision? What support do I need? Do I need different coaching? Do I need an assistant? Do I need a virtual assistant? Do I need a marketer or a copywriter?

So you start with your values, then your vision and then you set your goals. I have my annual goals and then quarterly goals, so I’m always setting my strategy according to that quarterly plan.

My goals are always output focused and not always result focus. I do put results in terms of numbers and targets. I find it really motivating to say I’m going to write 50 blogs, so therefore I’m going to do 50 Facebook Lives in a year that will get transcribed into my blogs.

I encourage people not to always be focused on the results, but on the output you are doing. When I was a personal trainer, I would encourage people to focus on what they’re outputting over the results.

So if the goal is to run 100k’s a month, then aim for that and not the result of losing a certain amount of weight.

I recommend that you set goals for yourself and for your business, quarterly, and also weekly, where you have a set amount of output that you’re doing. With that output, you know if you are doing that, then you will get a great result.

Make your personalised plan that fits into your strategy, according to your skills. If you’re brilliant at coaching, then make sure that you focus on coaching as your core product. If you’re terrible at designing a funnel, then outsource it to someone.

If you think of it like a matrix, you’ve got the things you love and the things that you’re good at. These are the things that you should be spending your time on. This is strategic planning.

There will be things that you love and the things you’re good at. Then there will be things that you love, but you’re not so good at.

You need to decide if you should keep doing those things or if you should outsource them. And then you’ve also got things that you really don’t like but you’re good at them.

It’s important that you enjoy your business for sustainability. I just have to enjoy my business.

I have to have passion and I need to be smiling every day. I enjoy the people I’m working with. Because it’s your life and every hour you spend in your business is an hour of your life that you’re not going to get back.

It’s really important that you set your personalised plan according to your skills, the things that you are good at in your genius zone.

So many business owners spend their time faffing about on things that they either don’t like or they’re not good at, and it’s such a waste of time. We want to be putting out energy into things we love and things that we’re great at.

3 – Profitable Product

The third one that we need to think about when it comes to strategy is having a profitable product. Now by product, I don’t mean a physical product.

A product can be that you’ve pulled together your services into a program and offering that might have multiple pieces.

It’s like a fruit salad. You don’t just want to sell someone a banana. You want to cut up that banana, mix it with some cut up apple, melon and other fruit and sell it as a fruit salad. You’ve got to package it as a product.

I got this concept from Dale Beaumont. He says if you try and sell an apple for three bucks, but someone thinks they can go and buy it for 80 cents from the supermarket. But if you cut it up with other fruit and you mix it into a fruit salad, you can sell it at a café for $15. People eating a fruit salad aren’t asking what the fruit cost the café.

If you’re a service-based business owner, you want to think of your service like a product business, as if you’re selling something that has multiple paths to it. It’s not just time exchanged for money.

Time exchanged for money means you’re always going to be stuck and it’s not scalable.

You want to make sure that you’re starting to systemise and automate things. You package includes video trainings and you’ve got group coaching programs and you’ve got a community online – this is what I mean by having a fruit salad.

If I say to people, I’m $180 per hour, then people break that down and think $3 a minute is expensive. So you want to make sure that you’ve got this product that is a whole bunch of components that maybe includes one-on-one time with you, but then it also includes other things.

Maybe you have people join your private community, where they can network and get their support. Think about how to make a product and program that’s really appealing, irresistible and profitable.

When it comes to having a profitable product there are 3 things to think about:

1. Pain Points

Your product needs to address and solve people’s biggest pain points.

It’s not that your product improves people’s lives a little bit. Your product needs to actually solve the pain points your ideal client is dealing with. That’s what will make it profitable.

2. Practicality

The second one is practicality. You can sell a course to help people with their mindset. But how practical is it when they do change their mindset? What will they do with a new mindset?

It’s like selling weight loss. You need to be talking to people about what kind of clothes they will be wearing and where they will be going once they lose the weight. Maybe they’ll be dating or doing some rock climbing?

It’s not just about the scales and the losing weight, it’s what will people do once they’ve lost the weight. You have to explain the practical reality of what your product will bring into people’s lives.

3. Packaging

When it comes to having a profitable product, your packaging is so important. You need to package your product to be irresistible. There needs to be a clear price and a clear payment plan. I recommend you have a paid in full option and a payment plan option.

Your product needs to be branded well with nice design and show a step-by-step path so there is a clear start and end, with the result promised for the end. Then you’ll have a great profitable product.

What this means for you is that you will have a business which is an asset that will keep providing for you and is sustainably profitable. This gives you the flexibility, freedom and funds you deserve.

Want to more about know how to best attract new clients?

I’m running a free online live masterclass for service-based business owners who want to know exactly how to attract more clients and build their business.

You’ll discover a proven client attraction formula, step-by-step and pick up the tools that you can use to grow your business.

Click here for more info and to register your place

Remember – the world is waiting for your unique brilliance!

Kat