Kat Millar

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The Little-Known Secrets for Structuring a High-Converting Presentation

I’m sharing some powerful strategies for structuring a high-converting presentation based on my extensive experience of running over 350 events in the past decade.

Hosting online events is a fantastic way to reach a wider audience, establish credibility, and attract new clients.

It allows you to showcase your expertise and provide valuable content without the pressure of one-on-one sales calls.

Additionally, running events simplifies program launches, enabling you to help more people, earn more money, and make a bigger impact.

In this video, I share 3 proven steps to launching your first or next online event with some of my top tips and tricks so you’ll be well-set up for success.

Watch the video here…
Here are the three steps that every presentation should have…
1. The Intro

The intro is crucial for making a strong first impression and building rapport with your audience.

To achieve this, focus on the following key pillars of an ideal intro:

  • Position yourself as the expert and the best person to help your audience achieve their desired outcomes.
  • Show your audience why they can succeed and why your method is the most effective.
  • Establish expert positioning through a title slide and an MC intro that highlight your skills and experience.
2. The Content

When delivering your content, it’s important to cater to different learning styles and engage both the logical and creative aspects of your audience’s thinking.

Avoid overwhelming them by selecting 3 or 4 key points and supporting them with stories and data.

Each key point should challenge a belief to drive meaningful change.

3. The Offer

After providing valuable content, it’s time to present your offer.

Clearly communicate the specific action you want your audience to take, as the purpose of education is to inspire new action.

Emphasise that applying the information is essential for true benefits. Make sure your offer is aligned with your audience’s needs and clearly explain the next steps for working with you.

If you want more help with this, just message me and let’s chat.

Big love

Kat xo

P.S Whenever you’re ready… here are 3 other ways I can help you grow your business:

1. Grab a free copy of my ‘Client Attraction Checklist‘

It’s a powerful roadmap to attracting leads, signing clients, and scaling your coaching business.

Grab It Here

2. Join the community and connect with like-minded Female Coaches & Experts

It’s our Facebook community where ambitious entrepreneurs learn how to increase their income, influence, and impact.

Join Us Here

3. Work with me to get more clients

If you’d like to work directly with me to get more clients… just send me a Facebook Message with the word “Clients”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details

Message me here

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Launch Your Online Event With Success Using 3 Proven Steps

Want to grow your coaching business using a reliable, predictable method?

Online events are my #1 recommendation for attracting clients fast and consistently.

If you’re willing to learn how to do it, you can create an incredibly valuable asset that you can use for the rest of your life.

The people who tell me that they have been afraid of it and push through the fear and do it anyway often say to me “I wish I did it sooner”

… if you’re willing to not only learn how to do it but actually do it consistently so you get better at it and develop the skill, you will have an incredible asset that you can use for the rest of your life.

A lot of people tell me they have no idea how to consistently grow their coaching business in a way that leverages their time.

They’re either doing endless posting of content or constantly on sales calls. Being busy with their one-on-one clients, admin, finances, website, and social media – all the things that go with running a business.

Switching from sharing 1-to-1 to 1-to-many is something that can really solve that for you.

In this video, I share 3 proven steps to launching your first or next online event with some of my top tips and tricks so you’ll be well-set up for success.

Watch the video here…
Launch your online event with success using 3 proven steps
Here are the 3 proven steps to consider…
1. Warm up

The warm up phase is where you warm up your audience and followers to develop trust and connection and increase the likelihood that people will sign up for your event.

Let’s say you suddenly announce that you have an event coming up and you haven’t been posting regularly before that.

You haven’t been sharing content and you haven’t been going on video. You haven’t been educating your audience.

Without warming up those people you’re not giving yourself the best possible chance of having people sign up and show up.

The number one reason why people don’t sign up for your event is that they think they’re not going to get a return on investment. A return on their time and on their energy.

I always recommend that you have a pre-event marketing campaign in place before you launch your online event.

This is designed to build a connection with your audience. People want to know that you’re relatable. They want to feel they know you. They want to like and trust you.

2. Sign up

In order for people to sign up for your online event there are certain important things that you need to have on your landing page.

Here are the most essential ones.

I call them the 5 magic Ps:

  • Problem – what problem is your event going to solve?
  • Prescription – what are the learning outcomes that you’re going to teach to help overcome their problem
  • Promise – make sure that you have a clear and specific promise
  • Pathway – what is the step-by-step pathway?
  • Process – what’s the process of joining, the logistics, date and time etc.
3. Show up

The show-up phase is all about getting people to show up to your event.

We do this through emails, a social media campaign, SMS, and by video.

We also keep posting content that is overcoming their biggest objections.

They’re seeing it in an email. They’re seeing it on Facebook ads. They’re seeing it come through on stories.

There are constant reminders of why they should come.

It’s not just “come, come, come” – it’s strategic content.

If you’re willing to run online events…
You can sell out your offers and get booked out fast

Making an offer to multiple people is like a clean sweep you don’t have all these sales calls booked knowing that a certain percentage are going to sign up. It happens really quickly.

I remember doing a workshop once and completely filled up my program and for three months I didn’t have to do any marketing because my program was full from this one event.

You start to attract and sign up ongoing, quality clients on ‘repeat’

You have the system you roll it out every month or every quarter, however long you want to do it and you can trust the system. It rapidly delivers certainty.

You massively leverage your time

You have an asset that sets you up for future success. You don’t have to get stuck doing 1-on-1 sales calls or endlessly posting content.

If you’re willing to do it – even if you don’t know how, even if you’re scared – you’ll have an incredibly valuable asset.

It will help you be seen as an expert and develops massive connection and trust.

Over the last decade, I’ve run over 350 events, and I’ve created a proven system that’s predictable and helps you master the skill of running awesome events that people love and it signs up clients.

Hope this has been helpful.

Big love,

Kat xo

P.S. Whenever you’re ready… here are 3 other ways I can help you grow your business:

1. Grab a free copy of my ‘Client Attraction Checklist‘

It’s a powerful roadmap to attracting leads, signing clients, and scaling your coaching business. — Grab It Here

2. Join the community and connect with like-minded Coaches & Experts

It’s our Facebook community where ambitious entrepreneurs learn how to increase their income, influence, and impact. — Join Us Here

3. Work with me to get more clients

If you’d like to work directly with me to get more clients… just send me a Facebook Message with the word “Clients”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details — Message Here

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4 Crucial Keys To Attracting Coaching Clients Consistently

One of the biggest mistakes I see a lot of business owners making when it comes to attracting clients is a lack of focus.

Trying to do too many things, and nothing is really making any significant difference.

When I first started my business, I used to sit at my laptop every morning and before long, I’d have lots of tabs open, and I’d be researching.

I’d be going down rabbit holes and consuming way too much of other people’s content … instead of creating my own.

If you want to stop wasting time on all those things that don’t make a significant difference in your business, it’s time to strip it all back to what really works.

Everything gets a whole lot simpler when you focus solely on the things that matter.

To have a sustainable business, you’ve got to simplify and only be focusing on a few solid strategies that work.

Then you can really trust that your business will continue to provide abundantly for you.

If you want a business where you make 10k or more every month, and make a big difference in people’s lives, there are 4 powerful methods that I recommend.

Only four.  These are the exact strategies that I personally use. And they’re the only FOUR things that got me to 6-figures in the first 12 months of going full-time in my coaching business.

You can check out the video here…

Here are the 4 Crucial Keys
1. Content Strategy

The first thing you need to attract clients consistently, is a content strategy.

A content strategy is a non-negotiable. It’s not an option. Every coach who wants to be successful needs to share compelling content consistently.

The challenge is if you don’t have it…

You have pieces… but not a whole…

You only post when you feel inspired…

It sets an atmosphere of amateurism…

The opportunity is if you have it…

You have a simple system, like paint by numbers…

You have a way to consistently get rewarded for your efforts…

You finally start getting clients from your content…

2. Client Attraction Funnel

The second key to attract clients consistently is to have a client attraction funnel.

A funnel is basically a place where someone can opt in any time and join your pipeline.  

This is your 24/7 client attraction machine.

The challenge is if you don’t have it…

It feels too complex, so it stays on your to-do list…

You’re posting content, but losing leads, so you stay still…

You stay stuck at the starting point and don’t build your business…

The Opportunity is if you have it…

You feel a constant sense of progress because your numbers are growing…

People can be looked after while you’re away from your laptop…

You have a system to sign up clients whenever you want them…

3. Conversion Event

The third key to attract clients consistently is having a conversion event. A conversion event is a way of presenting what you do to a group of people and elegantly inviting your ideal clients to your offer.

The challenge is if you don’t have it…

You hide away and stay invisible to the people you can help…

You don’t have an effective way to get your audience to a place of decision…

You leave money on the table…

The opportunity is if you have it…

You massively leverage your time…

You create instant positioning…

It feels like you’re doing business with your best friends…

The ONE thing that has always gotten me the most clients the fastest is conversion events.

Events that convert leads into clients.

4. Coaching Support

The fourth thing that you need in order to attract clients is coaching support.

This includes TWO things – an experienced expert and a quality community.

There’s nothing more valuable in your business than having support. Having support holds us to a higher standard. It holds you to getting things done.

It’s the one thing in my business that accelerated me faster than anything.

Receiving consistent clarity, guidance, and feedback from an expert who has achieved what you want to achieve, and who is farther along in the journey is priceless.

Keep shining my friends.

Kat xo

P.S. If you know it’s time to start making the impact you’re here to make and the income you deserve.

I have a workshop coming up called ‘How To Get Coaching Clients With Easy Marketing‘

I dive deep into these four strategies and show you exactly how to do them.

The content that I’m sharing took me years of refining.

I’ve put it into a proven formula and I’m sharing it for free because I want to help as many people with this as possible.

Check it out and claim your FREE ticket here

P.S Whenever you’re ready… here are 3 other ways I can help you grow your business:


1. Grab a free copy of my ‘Client Attraction Checklist‘

It’s a powerful roadmap to attracting leads, signing clients, and scaling your coaching business. — Grab It Here

2. Join the community and connect with like-minded Coaches & Experts

It’s our Facebook community where ambitious entrepreneurs learn how to increase their income, influence, and impact. — Join Us Here

3. Work with me to get more clients

If you’d like to work directly with me to get more clients… just send me a Facebook Message with the word “Clients”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details — Message Here

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3 Scientifically Proven Elements Your Content Needs To Get More Leads

If you want to get more leads and clients from your content, it’s important to understand influence.

Not only understand it, but use it ethically, elegantly, and effectively.

Frank Kern, one of the top marketers in the world said,

“Inspiring people to put their hard-earned money into your
pocket instead of theirs is one of the hardest things to do.”

When you know how to influence elegantly, you can get people to cross what I call the decision bridge.

The decision bridge is between where someone is right now and taking the next step towards you.

Your potential paying clients are standing at the decision bridge and influence is the bridge that takes them to the other side of working with you.

Your potential paying clients are standing at the decision bridge and influence is the bridge that takes them to the other side of working with you.

In this video, I share:
‘3 Scientifically Proven Elements Your Content Needs To Grow More Leads.’ 

And how to create influential content from the very inventor of the art, Aristotle. 

You can check out the video here…

I read a quote recently by Peter Cunningham, from Geneva Leadership Alliance. He said, “You can learn all the knowledge in the world about the changes you want to make, but if you can’t influence other people, you will only have frustration to look forward to.”

Knowing proven influence principles can change everything for you and business.

The best part is that being able to get clients from our content is not reserved for a gifted few. Anyone can learn how to do it. 

The 3 scientifically-proven elements that you can use to create influential content come from Aristotle.

Aristotle was a Greek philosopher, and one of the founding fathers of communication theory.

Aristotle believed that persuasion occurs when 3 components are represented: ethos, logos, and pathos.

1. Influence with Ethos

The first principle of influential content, according to Aristotle, is ethos, or ethics. 

Ethics are what make your audience feel they can trust you.

Trust is exchanged between people much like a currency, it can be given and received. Trust can be built up over time, but once you’ve lost it, trust is hard to rebuild. It’s not impossible to rebuild, however, it just takes a lot of work.

Trust forms the basis of all human relationships and the extent to which you have influence is largely based on the extent to which people trust you and you are willing to trust them.

If you keep your integrity, treat your clients well, and be totally honest, you will maintain your credibility.

This means it’s essential to show your credibility.

You show your credibility through:

 1.  Personal branding

2.  Having confidence in your delivery

3.  Providing real value

“Reputation over money. Every time.“

2. Influence with Pathos: Emotional Content

Aristotle’s second tool of persuasion is pathos, which is the use of emotion.

Without pathos, content would just be a list of facts and no one likes to be bored by plain facts alone.

Some psychologists believe that using human reasoning is simply an attempt to justify your emotional decisions. Whether this is right or not, emotions have the power to trigger action.

The concept of branding is mainly based on brands’ ability to cause emotional reactions and responses to these reactions.

Most people tend to buy emotionally and back it up with logic. Emotions definitely have the power to trigger us to take action.

You use emotions in your content through:

a) Telling stories

b) Inspirational quotes

c) Using vivid language

3. Influence with Logos: Logical Content

Aristotle’s third rule is logos, which is also known as reason.

You can do this through…

1.  The structure of your content

2.  Your referencing of studies, statistics, and case studies

3.  Using comparisons, analogies, and metaphors

Structure helps people stay engaged and keep reading.

If your content does not have logic, and a clear flow, it can feel like it’s disjointed. If it follows a clear, sequential flow, it is easier for people to take in.

Aristotle’s 3 lessons of rhetoric fundamentally address how human beings are influenced.  Ethos, pathos and logos have had the ability to influence people throughout the centuries.

In the words of Aristotle himself, “The art of persuasion lies in knowing how to combine these three principles in the right amounts.”

This is the fun, creative side of the process.

There are multiple ways to influence the brain, I’ve just shared 3 of them here.

If you

Take care my friends and remember – Keep showing up. Keep sharing.

The world is waiting for your words. They matter…

Big love

Kat xo

P.S Whenever you’re ready… here are 3 other ways I can help you grow your business:

1. Grab a free copy of my ‘Client Attraction Checklist‘

It’s a powerful roadmap to attracting leads, signing clients, and scaling your coaching business. — Grab It Here

2. Join the community and connect with like-minded Coaches & Experts

It’s our Facebook community where ambitious entrepreneurs learn how to increase their income, influence, and impact. — Join Us Here

3. Work with me to get more clients

If you’d like to work directly with me to get more clients… just send me a Facebook Message with the word “Clients”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details — Message Here 








Check out the video below:

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The Art Of Elegant Influence: How To Create Content That Inspires Action

Do you ever wonder how to inspire people to work with you?


In an online world that’s noisier than ever, our ability to tune out messages is at an all-time high.


So, it’s important that you know how to create content that inspires people to reach out to work with you.


Influence is the bridge that gets your message to people in a way that evokes action.
 
 
You can have the greatest intentions and the greatest offer, but if your content isn’t influential…
 

…it won’t land with the right people and inspire them to take action.
 

Your content is just entertaining.

The ripple effect is profound if we can influence heart-centred people.


People who care deeply about others and want the best for others.


Definition of Influence: the ability to be a compelling force, or to
produce effects on the actions, behaviour and opinion of others.


Influence is the ability to change yourself and others.


When you’re wanting to use influence to make a positive difference, it’s about making the world a better place.


I want to share something that I read by Tim Gates, who’s a global motivation and change conference speaker.

He says:

“It seems to me that most codes of law, ethical principles and 
spiritual texts all encourage, declare or command the influence of self and of others. Have you noticed that personal and societal development and progress are all governed by a process of influence?”

Elegant influence is about helping amplify what people truly want, overcome their limitations, and be the highest version of themselves.
 
So, how exactly do you use elegant influence in your content to attract clients?

In my latest video, I share:
‘The Art Of Elegant Influence: How To Create Content That Inspires Action’
You can check out the video here…

When you know how to use elegant influence to create compelling content.


Your marketing becomes easier, faster, and more enjoyable, and you show up with more confidence.
 

You connect better with your ideal clients and attract more right clients into your business that you can help.


The good news is, it’s a skill that anyone can develop.


Want to know exactly how to do this, so you have clients reaching out to you consistently?


Join us at my upcoming, live workshop… ‘How To Get Clients With Compelling Content.’


It’s specifically designed for female Coaches and Experts who want to use their content to get more quality clients, consistently and reliably.


This workshop takes the best of what I’ve learned from attracting clients consistently online over the last 7+ years… 


…and lays it all out in a simple formula that ANYONE can follow.



I only run this event once a year, and there are only 30 FREE tickets available!


So if you’d like to know exactly how to get more quality clients using your content, reserve your seat now!


To claim your free ticket, go here now


Kat xo

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Grab your copy of the Checklist now

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