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November 5, 2019 by katmillar Leave a Comment

3 Things ALL Entrepreneurs MUST Have To Be Successful

If you’re the kind of person who wants to break free from ever having to work for anyone else ever again…
If you want to have the freedom and flexibility to wake up in the morning and do whatever you want, with whoever you want, whenever you want… keep reading.
 
I know not everyone is that kind of person. Not everyone is willing to break away from the security of a job, I get that.
 
But this is for you if you’re the kind of person who wants the fulfillment and growth that comes from the wild, crazy, amazing journey of entrepreneurship.
 
I believe that this is the most important time in history to be considering how to future-proof our income.
The world is changing at such a rapid pace with technology. Many jobs are being replaced and the trend is showing that more and more people are losing their ‘safe’ jobs every day. 
 
So, if you want to future-proof your income and your career, investing in learning business skills is one of the best ways of being able to provide for yourself, regardless of what’s going on in the economy.
 

The opportunities that we have now to start a business are incredible.

They’ve never been anything like this in history.

Even if you feel you’re not smart, you’re not good at technology or you don’t have enough experience, anyone who wants to can learn the skills.

If you want to have a successful business, there are three things that are absolutely crucial to have…
 
1. Clarity
 
The first thing that you need is clarity.
 
About 95% of people who I talk to about entrepreneurship are looking for clarity. They are looking for that crystal clear vision of what they want.
 
Now the thing was clarity, is that we want to know the how before we start moving. People come to me and basically say, can you tell me what to do.
 
We get anxious to know the ‘how’.
 
I read a lot of books on business, entrepreneurship, mindset, high-performance, psychology, all these sorts of things.
 
And if you’re also a lifelong learner, you’re a bit of a sponge and you soak it all up, you’ve probably come across so many things that you could be doing. There are so many options that you can take.
 
And sometimes the enormous amount of options keep people stuck.
 
We could become a coach, we could go into P.R, we could be a Marketer or a Physio, or do a counselling degree or be an Author – there are so many options we could take, right?
 
I was talking to a lady today, who spoke about how when you go around in circles, it’s like being on a roundabout.
 
She talked about it the ‘Arc de Triomphe’ in Paris. You go up to the top of the tower and look down at this roundabout and there are so many cars on it and there are actually 12 different exits you can take.
 
She talked about this analogy that in life it’s like this roundabout, where we go round and round and round in a circle and we don’t know what exit to take.
 
But we actually need to start taking action in order to get the clarity, because you can’t steer a parked car right?
 
And this is the scary part for many people.
 
We are waiting to get the clarity before we move, but actually we need to start moving, and just TAKING an exit, knowing that we can always turn around and come back again and go onto another path.
 
Entrepreneurship is risky, and we need to be willing it try things, and have them not to work, and not frame them as a failure, but frame them as getting more clarity.
 
We can choose to see the ‘wrong’ way as a gift – as something that’s provided more clarity. Something that has cleared away some of the layers preventing us from seeing clearly.
 
Because sometimes we know what we want, but there are a lot of layers on top – beliefs, lies, things that we need to learn before we get success.
 
And so to get direction and clarity, it’s not going to come by sitting and thinking about it and analysing and staying stuck, right? We actually need to choose an exit and go for it and figure out along the journey if it’s right or not.
 
It is a bit of a process of elimination.
 

2. An entrepreneurial mindset

 
The second thing we need to have to be successful as an entrepreneur is an entrepreneurial mindset.
 
An entrepreneurial mindset is completely different to a nine-five mindset.
 
There are similarities, for example, you need to work hard, have commitment, show up and be consistent, be professional and all those things, but the entrepreneurial mindset is completely unique.
 
There are characteristics that you don’t need to have when you’re working in a nine to five job.
 
Those of you who know this journey, know what I’m talking about.
 
There’s a certain level of resilience that you need because you don’t have the certainty that comes more with the nine to five job.
 
Of course, working for someone else definitely don’t have the certainty like they used to. My Mum and Dad worked in the same career all of their lives, their whole careers.
 
But nowadays we tend to do lots of different jobs, and there’s a lot more redundancies happening, so all jobs are getting less and less safe, and, but when you work for yourself, you need to have the mindset of responsibility.
 
It’s knowing – if I need to figure something out, then the buck stops with me, rather than with the boss or your manager or your leader.
 
When you’re an entrepreneur, you ARE the boss, so it’s a completely different mindset.
 
It’s having the ability to wear a lot of different hats, to be the leader if you’ve got a team, you have to delegate well.
 
To be a strong leader, as WELL as that person motivating yourself -because you don’t have someone telling you what to do so, you don’t have that hierarchy. You ARE at the top of the hierarchy as the leader, but also the one doing the grunt work!
 
So if you go into entrepreneurship with a nine to five mentality, it’s not going to work.
 

3. The right tools

 
The third thing that you need to be successful as an entrepreneur is that you need the right tools.
 
When you pick up the wrong tools, it’s going to waste a lot of time, it’s going to set you back.
 
There is so much misinformation out there. There’s so much jargon and complex strategies, and people are more confused than ever.
 
As more and more people become entrepreneurs, there is more and more confusion. So knowing the right tools and the right systems to use – the right things that you should be spending and investing your time and the things that you shouldn’t be investing time in.
 
I didn’t know this when I started. I was doing so much content creation and doing so many emails and posts and all these things that weren’t getting a good result.
 
I wasn’t investing the right amount of time on the right things that were actually going to push the needle for my business.
 
I was spending about 80% of my time on things that were getting me no result.
 
And then I learned the right tools, the right software, the right strategy, and the practical things to go in the right direction.
 
So, you need the right mindset as you go into it. If you’re thinking wrong, it doesn’t matter how many of the right tools you have, you will sabotage yourself, every time.
 
And then you need the right tools because it doesn’t matter how good your mindset is, if you’ve got the wrong tools, if you’re using the wrong strategy, you won’t succeed.
 
If you’re looking for certain clients but you’re using the wrong message to attract them – the wrong language, images, branding, if there is no match between your message and your market, then it’s not going to work.
 
I’m going to be unpacking each of these 3 things at a deeper level and getting more specific on each of these three things in my videos over the next week.
 
If you’re a female and you’re around in Sydney on the 14th of November, I’m running a free meetup.
 
Sorry guys, this is a one-off evening for ladies.
 
I don’t do this very often for just the ladies, but I’m doing this because I have a heart to put the right tools into woman’s hands, the things that I wish that I had learned.
 
I believe that women need to set goals slightly differently to men and women have some specific characteristics, strengths, and weaknesses that I can address best by only talking to the ladies about it.
 
It’s for you if you’ve started a business or if you’ve been in business for a long time.
 
You are going to draw great strategies and tools from it and great habits of high performing female successful entrepreneurs.
 
Or if you don’t have a business. If you’re curious about entrepreneurship if you’re dabbling and want to put your toe in the water and find out what this world is all about.
 
And before you kind of make a leap, you might want to come and meet some other female entrepreneurs and make some new friends and meet some like-minded people and have a great time with the girls, then this is for you!
 

You can learn more here: bit.ly/sos-workshop

 
Bring your girlfriends!
 
Love to see you there!
Kat xx

 

Filed Under: Blog Tagged With: Business, Business coach, Business growth, Clarity, Client Attraction, Coach, Confidence, Entrepreneurial mindset, Influence, Meetup, Tools, Workshop

October 29, 2019 by katmillar Leave a Comment

3 Secrets To Creating More Engaging Content

 

I did a poll recently in my Facebook group Amplify Your Influence asking “What do you need the most help with?”

And a lot of people said how to create content, and how write in a way that’s influential and engaging and compelling.

As business owners, we need to be able to capture people’s attention and to be able to keep people engaged with what we’re saying.

This so that people can get to know us better, because the more that people get to know us, the better we can help them.

If you’re not getting to know your people and if your people are not getting to know you within your tribe or community, it’s very hard to influence them.

Think about the people who most influence you, for example.

It’s probably people who you already have consumed a lot of this stuff, maybe you’ve watched videos, maybe you’ve read their articles, listened to their podcast, maybe they’ve got some stuff on YouTube.

The people who influence our lives are people that we know and respect. And I don’t mean we necessarily know them in person, but we know them because we’ve consumed a lot of their content.

Why have we consumed a lot of their content?

Because they know how to engage. They know how to be compelling, influential. They know how to hook us in. They know how to keep us watching, keep us listening.

And in this economy where attention is so valuable, it’s so valuable to be able to capture people’s attention and to be able to inform them, educate them, inspire them, empower them, entertain them, all of those good things, we need to know how to have engaging content.

Also, Facebook really likes it when we are getting engagement, when we’re getting comments and likes.

When Facebook sees that people like your stuff, that people are engaging, that people are responding well to it, they are going to show it to more people.

So if you’re about to launch a program or an offer or some kind of course that you’re putting out, maybe you’re about to release a book or a coaching series, something like that, one of the most important things is to plan out your social media content really well before the launch.

This is so that Facebook has seen that you’re getting a lot of engagement and they’re going to push your posts about that launch out to the community even more.

There are two main reasons that we want to have engaging content to build the trust with our following.

Firstly, to be able to help them provide value, help them go from A to B, help them solve their problems.

Most people are consumed with their problems.

So if you show up and you give a solution, if you give them help, tips and tools and tricks and secrets, things that you’ve learned along the way, they will keep you top of mind.

They don’t need to be groundbreaking, earth-shattering things, by the way, because a lot of people just need reminders.

They need to bring things top of mind.

So if you show up and go, “Hey, have you meditated today?” … it’s not like no one’s ever heard that concept before. But it refreshes it for them.

It doesn’t have to be a brand new concept to be valuable, it can be a reminder.

You could be that breaking someone’s day up with a little bit of inspiration, something funny, something that that’s helpful, depending on your ideal clients, your target market.

I teach a lot of secrets to attract clients through content. But here are three of my favourite secrets to creating more engaging content.

1. Wrap your posts with questions

Wrap your posts, sandwich your posts with questions.

When you start with a question and your caption and your social media caption, and by caption I mean you’re posting your image and you’re putting the writing with the image, you want to start with a question as much as possible whenever it’s relevant.

A question hooks people in as opposed to a statement.

So you might say, for example, you’re posting a photo of you at an event. So you can either say, “Here’s me at this event, amazing event.”

Or you could say, “Do you love going to live events? Do you love the energy of a live audience? What’s one of your favorite things about going to an event? Do you ever find that awkward moment when you ask someone to have a selfie and they don’t want to? Has that ever happened to you?”

You’re hooking people in with a question.

You might start with a problem.

“Do you ever feel frustrated at this? Do you ever struggle with this? Do you ever wonder blah, blah, blah?” So a question at the start of your post and then a question at the end of your post. So a question at the end gets the person thinking.

You might want to say, “What’s your favorite tip?”

You might share three tips and you say, “What’s your favorite?” You might ask, “What’s one thing that you can do today to feel blah, blah, blah.” like whatever you’ve just talked about in your post.

So you’re not just posting for posting sake, you’re posting so that you can actually provide some value and get someone thinking, get them thinking outside of their normal way of thinking outside of their box and challenge them.

Throw out a challenge to get someone thinking a little bit differently.

You don’t want to try and change everything in one caption. It’s just having one main idea. In speaking we call it knocking over the one domino. The domino effect that you knock over this one domino and it affects everything else.

So think about your topic, the thing that you help your clients with. Think about your topic and what’s all different ways to share about that topic. And you’re wrapping that caption about that topic or whatever…

For example, my topic is influence, but underneath that, I’m talking about content for example, in this video.

So one thing is how to engage, how to get people to engage. That’s my one domino purpose for this live video. And then within that one big idea, there are three different secrets.

You don’t want to try and push over too many dominoes. It’s just one domino, one big idea, how to get people to engage, but then there are three secrets.

So whatever your topic is, underneath that main umbrella topic, let’s say your main thing is confidence, you help people get confident.

So underneath confidence, you might have the topic of positive self-talk for example. And then you might say, “Here are my three secrets of how to use positive self talk to get a promotion.”

And so the whole idea of that post is to help someone get a promotion through their positive self-talk.

But you’ve got three tips. I hope that makes sense. So you’ve got that one big idea and you wrap it with a question.

So you put a question at the start, a question at the end.

Not every single post requires it, but I want you to challenge yourself to think before you just post statements, how can you actually turn it into questions?

All right. Secret number two, and it’s not a secret at all, a lot of people do it, but a lot of people actually forget to do it…

2. Share simple stories

When you share simple stories, not a whole hero’s journey and the turning point and the protagonist and antagonist or whatever it is, the hero and the villain.

You don’t have to make it complex, you can literally share a simple story.

You might say something like, “I was out walking in the Bush the other day and I came across a Kookaburra and blah blah blah…”

And you tell a little bit of a metaphor from that story.

So you just share stories behind the scenes in your life.

It doesn’t have to be complex. You just want to draw people into that story. If you’re just posting facts and figures and tips and how-tos in steps without any story, it can be a little bit dry.

People could just Google that, right?

So you want to inject your personality, you want to inject some visuals to what you’re sharing and actually bring it to life.

3. Have a balance between credibility and vulnerability

Credibility is basically sharing with your audience the experience you have, the qualifications you have, the cool things you’ve done.

So maybe you’ve spoken on a podcast or maybe you have been interviewed or you’ve written a guest blog post for someone, you share that with your community.

So you’re sharing, that’s credibility. That’s positioning yourself as an expert in your industry. And you’re also positioning yourself as the authority. So that’s your credibility.

But if you just show up and talk about how amazing you are all the time, people aren’t going to like that.

You don’t want to put yourself on a pedestal above people. You also want to balance that with vulnerability by being very transparent in saying something like, “You know, I still struggle with this sometimes.”

Or, “I still find this hard and I find myself in a hot mess on the bathroom floor crying.

And then I have to jump on and do a Facebook Live. Who relates?”

So you’re actually showing yourself to be a really real, normal person. You’re not trying to be all polished and perfect all the time.

And finding that sweet spot and the balance between being professional, and personal.

It should be in both. Not trying to be like everyone else and trying to have it super polished, but just showing up and being real and speaking from the heart. You can do this by not over-planning things.

So for example, with these Facebook Lives, I just plan my three points.

I plan the top title and then I just speak from the heart because I know my content.

So I haven’t planned word for word, so I’m not constantly losing connection with you by reading notes.

You’ll notice that I’m always looking at you. Well, I’m actually looking at a lens on my iPad at the moment, but it feels like I’m looking at you because I’m not so caught up in my notes. That’s where you got to stick with where your credibility lies.

My credibility lies in helping business owners to grow their business through specific marketing strategies. One of them being content creation. So I can speak about this topic all day. I don’t need notes.

So you just have your little prompts. I just put a little piece of card with a hole cut in the middle around my lens so I can just refer to my three key points, but other than that, I’m just talking to you about something I love talking about, something that I know about, and that’s what you can do as well.

So often people put off doing a Facebook Live because they think they’ve got a plan every word. You don’t. If you had to plan every single word, you’d probably not do enough of them.

It’s actually better to get something out there that’s unperfect, I’ve never done a perfect Facebook Live ever, but people still get value from that. I always get people saying, “I needed to hear that. That was really interesting. I’m going to try that.”

You don’t have to be perfect to be able to help people.

Now I’m going to recap the 3 secrets.

Number one is to wrap your post with questions, a question at the beginning, a question at the end as much as possible.

This is by the way, how to really get people engaging and hooking people in.

Number two is to share simple stories. Share a simple story that happened in your life recently, today, yesterday. You might share some big significant story from years ago, but you don’t have to.

And then number three is to have a balance between credibility and vulnerability. So that you are talking about your expertise and your authority, but you’re also balancing that with a good amount of humility, transparency, and sharing how you struggled as well.

If you would like to know more tips on how to create content that connects and engages and draws people in and builds that trust and that rapport with people so that they will take that next step towards you, I’m running a free workshop on Thursday the 31st of October in Sydney.

It’s Halloween, so hopefully you’re not trick-or-treating that night and you can come and check out the workshop, or maybe you go trick-or-treating afterwards or before.

I’ll be sharing how to create content that connects, lots more specific tips and tricks, the exact words to use and not use in your content, mistakes that people make when it comes to creating content and copywriting.

I’m to go through seven steps of how to create engaging content and loads more. It’s action-packed. I’m going to be putting on some snacks and you get to meet some other like-minded entrepreneurs, so come along and join us.

Learn more about the ‘How To Create Content That Connects’ Workshop

 

Filed Under: Blog Tagged With: Amplify Your Influence, Business, Business coach, Business growth, Client Attraction, Coach, Communication, Content, Content That Connects, Copywriting, Entrepreneurship, Influence, Meetup, Workshop

May 5, 2018 by katmillar Leave a Comment

Unlock Your Success: Workshop Thursday 10th May 2018

Filed Under: Blog Tagged With: Meetup, Stress, Success, Unlock Your Success

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