Kat Millar

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How To Go To Your Next Level In Business

What’s your next level? Is there something you want to do next that you’re not currently doing?

I recently spoke at an event and asked this question to the audience. A lot of people came up to me afterwards saying they haven’t thought about their next level for a while.  It’s something that can slip to the back of our mind as we get caught up in day-to-day life.

Your next level might be running a webinar or an event.

Or maybe it’s writing an online course or a book.

It might be asking for a promotion or a raise.

Or maybe it’s starting a business or a side hustle.

What makes you excited?

Your next level could be something you’ve been thinking about for a while, but you’ve put it off. And it sits in the back of your mind… or in a note in your phone… or in a journal… or maybe you’ve shared it with a friend.

Your next level is usually something you’re a bit scared to do – or you feel like you don’t have time to do.

But if you’re totally real with yourself, you know you want to step up. And there’s often a quiet voice inside us whispering for you to go after it.

Our next level is where our growth is. And growth is ultimately what makes our life fulfilling and meaningful.

Your next level will give you a sense of progress and purpose. And progress and purpose ultimately is what makes us fulfilled and excited and gives our life meaning.

Sometimes we think we have to take a massive leap to change our life, but our next level is just ONE action away to get started

Imagine you’re in a bulls eye in the centre of a target board. The bulls eye represents your comfort zone. Your big picture vision is the very outer ring. And your next level is in the ring right next to you.

Sometimes we think we have to take a maaaassive leap to, but your next level is not miles away. It’s usually just one action away to get started. One decision

The challenge is resistance, like fear or doubt can surround us like an invisible boundary. But often the resistance isn’t real, it’s imagined.

We think we’re staying comfortable, but the truth is, the comfort zone starts to get really uncomfortable.

The comfort zone is the great enemy to success.

 

Over the last 18 years helping people get results and transform their lives, I’ve discovered there are 3 main problems that most people face when it comes to going to their next level.

1 –  Not Having The Right Strategy

The first problem is not having the right strategy – when we don’t know where to start, we don’t know the steps or have a solid plan.

2 – Not Having The Right Structures

The second problem is not having the right structures. High achievers and high performers have intentional structures in their lives that grow them. Structures create outcomes.

Without structures, our brain naturally takes the path of least resistance.

When we study nature, we find the principle of the path of least resistance everywhere. Think about a riverbed. A riverbed is an underlying structure that causes the stream of water to flow the way it does.

And it’s the same for us in our lives.

Our mind is designed to conserve energy – it’s called the law of conservation of energy.

We think we want to go to the gym, but we find ourselves on the lounge watching Netflix.

The cool thing is, we can change our structures.

We can put new structures in – like success habits and consistent appointments and commitments that can change our life.

How we got to where we are today is by following certain structures.

Our future is determined by the structures we put in place in our life today.

3 – Not Having The Right Support

And the third problem I see people face is not having the right support. We become who we hang around.

When we spend time with people who are pessimistic, we can become pessimistic. Have you noticed this?

When we don’t seek out the right mentors and mastermind groups, our lives can stay small and stuck.

When you spend time with people who are supportive and uplift you, then you are more likely to go to that next level.

Not having the right strategy, structures, and support, are three things that can put a handbrake on you going to the next level.

When I realised this, I started putting these three things in place with the help of coaches, and I went from being pretty miserable, to having a life that I love.

And now I’m helping other people because I love it. I’ve helped thousands of people go to the next level of their lives and get the results they want.

The majority of people who have gone to the next level, whether they’re stepping up and running an event or running a webinar, or committing to consistent content or committed to learning new skills, they have said to me that it’s actually easier than they thought it would be. Sometimes we make it so big in our head. A lot of people really over-complicate business, and they make it super complex.

But when you sit down and you take it step-by-step and you follow a proven strategy that’s personalised to you, it’s so much easier to go to the next level than you think.

It All Starts With Your Thoughts

What these 3 things all have in common, is they all start with your thinking.

Think back to a time where you had achieved a successful result. What were you thinking at the time of achieving that successful result?

Now think back to a time where you were struggling. What were your thoughts when you were struggling? Was your thinking different? Usually, when you are struggling it’s negative thoughts you are thinking.

The National Science Foundation published an article that found that the average person thinks about 60,000 thoughts a day and 80%  of the thoughts were negative.

Our brain is wired to look for what’s wrong. It’s a survival mechanism. It’s there to keep us safe. Our brain is designed to find the predator and see the threat. Because our brain is designed to follow this path of least resistance, we need to be really intentional to not allow ourselves to fall into that path.

The path of least resistance and comfort actually becomes really uncomfortable in the end. You don’t drift to success or to your next level. You have to be super intentional and it starts with intentional thinking.

It takes a real focussed decision to change our thinking and to push through that boundary of resistance to the next level. You need to identify the resistance that’s coming up in you.

You need to intentionally look for and focus on the positive. So I’m going to give you a simple model that explains this. I talked about this model last week and it’s my TEAR mode.

The TEAR Model

The TEAR model is super simple, but it’s really powerful if you use it as a model and apply it to your life.

T = Thoughts

E = Emotions

A = Action

R = Results

Your thoughts lead to your emotions. Your emotions, lead to your action and your actions lead to your results.

Looking At Your Current Results Through The TEAR Model

If you look at your current results and if you’re not happy with your current results you want to look at the actions that are leading to those results. On a piece of paper, start with writing down your current results.

The current result could be that you only have 5 clients a week, but you want 10 clients. (Separate emotions from this when you do it and just be factual.)

Then you look at what actions you are taking to get you those current 5 clients (your results.)

What do you spend time doing to get those current results? Do you spend time playing around making something look pretty on Canva when you know you should be making an automation funnel? Or do you know you are meant to step up and do video, but keep putting it off?

Next, you want to look at the emotions that are leading to your actions. Maybe it’s overwhelm, or you’re feeling frustration, confusion or apathy. Take a look at how you are feeling and write it down.

These are the emotions that are leading to the negative thoughts that are stopping you from taking action. You could be thinking thoughts like, “I’m scared of failure” or “People might judge me”.

Often these thoughts are happening at a subconscious level and driving your decisions.

Looking At Your Desired Results Through The TEAR Model

Next, you want to write down your desired result. That could be increasing your clients or the amount you are earning. Then you need to decide the actions you need to take like running a webinar or posting consistent content or reaching out to 10 people a day.

To take those actions, you need to look at your emotions and choose emotions like determination, inspiration, passion.

Finally, we need to look at the thoughts we need to think in order to feel those feelings and take the actions.

They could be thoughts like…

“I’ll find a way. I’ll make a way!”

or “The right people are waiting for me”

or “I will do it, even if I’m scared”

or “I can handle it”

Earl Nightingale said “We become what we think about most of the time”.

So what are you thinking about most of the time? And what do you need to be thinking about in order to get what you want?

People who get what they want think differently to people who don’t get what they want.

How much time each day are you spending thinking about what you do want?

How much time each day are you spending with people who have the results you want?

We become who we hang around. If you’re not hanging around with successful people who have the results you want, then it’s going to be a long road to get to success.

Remember, your next level will give you a sense of progress and purpose and ultimately is what makes life fulfilling, exciting, and meaningful. 

Want help to grow your business? 

Do you want help to attract more aligned clients consistently, so you can grow a profitable, lifestyle-friendly business that you LOVE?

I offer a free 45-minute business strategy session, where you’ll get personalised guidance, direction, clarity, and a clear action plan.

I’ll walk you through a proven business growth roadmap and personalise it to show you exactly what you need to do to hit your financial and freedom goals. 

This is only for people who haven’t had a free strategy session with me yet and are ready and committed to growth.

Apply Now For Your Free Strategy Session With Kat

Looking forward to connecting with you!

Kat

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Are you an introvert or extrovert? What this says about how fast you’ll succeed in business

Have you ever wondered what effect your personality style is having on how fast you’re growing your business?

A lot of people share with me that they struggle to do the things that successful business owners do, like holding an event, doing a Facebook live video, or running a webinar, and put it down to being an introvert.

Other times, extroverts tell me that normally they can talk to anyone – but when it comes to talking to that little lens on their laptop, they get anxious.

Too often, we use our personality type – such as being an introvert to STOP us from doing the very things we KNOW we need to do, so we can see the results we want.

The KEY to getting results quickly in your business is to be able to clearly see what is acting as a handbrake and stopping you from moving forward in your business…

It is always the story we’re telling ourselves. And it all begins with our thoughts.

Being able to identify the thoughts that hinder our actions, and ultimately our results, helps you BREAKTHROUGH your limitations…

…and into the business success you dream of.

The challenge is, most of us have no awareness of the thoughts that are causing the issues because they are happening at the unconscious level.

In this training, I share how being an introvert or extrovert affects how fast you’ll succeed in business…

so you can…

* Use your personality traits to your advantage

* Identify the thoughts and beliefs hindering you from getting results

* Step out of the slow lane and into the results fast lane TODAY

I share my TEAR Model – a success creation formula that enables you to quickly identify what you need to focus on to create success in your business.

Introvert or Extrovert?

Let’s start by thinking about whether you identify as an introvert or an extrovert. I have a lot of people talk to me about this, and they use one or the other, as a way of explaining their results or their actions.

Introverts and extroverts both have traits that can serve them, and traits that can hinder them. There are pros and cons for each. You may identify as an extrovert or an introvert, or you may not identify as either.

Perhaps you identify as an ambivert, which is someone who has qualities of growth. All of us identify with each area in some ways. Sometimes we love hanging out with people because we’re human and we’re social creatures.

An ambivert is not someone who sometimes likes being with people and sometimes doesn’t. How ambiverts are typically described, is that they can slip into either depending on their mood, their context and their goals.

Ambiverts have also been called outgoing introverts. I naturally identify as an introvert because I love spending lots of time by myself, compared to a lot of people.

A lot of people don’t realise that I’m an introvert. They assume because I’m a speaker and I’m constantly showing up on video and running events, that I’m an extrovert. I have high energy when I’m with a group, so people often assume that I’m an extrovert every day.

I’ve also heard it described sometimes as an anti-social extrovert.  Naturally, these people are extroverted,  but they need a lot of time to recharge, before and after socialising.

And then, they really need a lot of time by themselves to draw energy, but they still love connection and being social. It kind of comes down to the amount of time that you really want to be with other people and where you get your energy from.

Beliefs About Introverts And Extroverts

A lot of people tell me that they are introverts and therefore they struggle to put themselves out there on video or running webinars or doing Facebook Lives.

It was Carl Jung who advanced the theory on introverted and extroverted personality types. He defined introversion as inwardly directed psychic energy. We may assume that introverts are shyer and find it harder. We may assume that extroverts are more willing to put themselves out there and present themselves more boldly and confidently.

It used to be that extraversion was a strong predictor of who would become a leader. But this thought has been debunked somewhat.

In my experience, all personality types struggle if they don’t have the right thinking, regardless of whether they identify as an introvert or extrovert.

According to an article on Inc.com, psychologists had discovered that introverts do just as well in leadership roles. A lot of these stereotypes have been challenged in recent times. I’ve read a number of articles on introverts who are really successful leaders and entrepreneurs.

In the past, in Western society extraversion was really celebrated. The outgoing enthusiastic person often is thought to get more things done and may be known as a greater communicator. This is seen as an asset.

However, other articles show that the introvert / extrovert scale only represents about 20% of what they called the Big Five personality traits. And that is a lot more to a person than how much social stimulation they need.

And this is really what I’m wanting to drive through as a point here,  is that your success rate in business has very little to do with whether you identify as an introvert or extrovert.

In my experience, over the last 17 years in business, I’ve met a lot of successful extroverts and a lot of successful introverts.

What is it that is actually determining our rate of success then?

I have created a formula for success. I call it the TEAR Model.

T – Thoughts

E – Emotions

A – Actions

R – Results

The TEAR model explains that our thoughts lead to our emotions. Our emotions lead to our actions. And our actions lead to our results.

This is basic psychology. I didn’t make that up. I just gave it a label.

I just named a concept from everything that I’ve looked at in psychology from NLP to fixed mindsets and growth mindsets and cognitive behaviour therapy.

Our results are based on our actions, our actions are based on our feelings and all of it is coming from our thinking and the stories that we tell ourselves. These stories include how we think about ourselves.

Our self-image is made up of the stories that we tell ourselves. It’s made up of the beliefs, thoughts, and data or proof that we’ve collected over time. This all contributes to our story that we rehearse. But these stories are just thoughts.

So if we want to change our results, we need to look at what thoughts are driving those results. Most people are stuck at the results level, and asking themselves why they can’t get more results.

Everything that has been created has started with a thought.  For example, a bookshelf. Someone had the thought to build a bookshelf. They got a feeling from that thought, whether it was a feeling of motivation creation, innovation, whatever it was. They took action and they created a result, which is the finished bookshelf.

Our thoughts are habits and you can create new thought habits. Instead of saying, “I’m an introvert, so I find it hard.” Choose a more empowering thought.

There are so many successful introverts. If you look at the Top 10 richest people in the world, who are multi-billionaires, like Jeff Bezos, Warren Buffett, and Bill Gates – about half the lists are introverts and the other half are extroverts.

These introverts are still putting themselves out there and not letting their introverted natures stop them from succeeding.  Richard Branson is an introvert that sits on a couch and is kind of shy. He looks a little bit awkward. I’ve seen him live. He may be an introvert, but he’s presenting all the time.

Mark Zuckerberg, Steve Wozniak the co-founder of Apple, and Barack Obama, are all people who identify as introverts, and these people still present. A lot of them present regularly, and they don’t let being an introvert stop them.

If you want to succeed in business, your rate of growth is measured by how willing you are to take the right action,  regardless of how you were born and what natural personality type you are.

Reverse Engineering the TEAR Model

When you look at the TEAR Model, and you say you want to get your business going fast, and you want to make money, help people and be creative. Perhaps you want to create an online course or a webinar or a coaching group program.

Grab a piece of paper and write down your page T.E.A.R. Start at the bottom with R.

R – Results

In the R line – put the result you want. Maybe the result is to make $10,000 a month or run a webinar, whatever your result is you are aiming for.

 A – Actions

Then in the A line, you need to write all the different actions you need to take, to get to the result. It could be you need to create a free downloadable recourse or create a landing page and funnel. There are so many different lead generation strategies, and you just need to pick them and go for it for the next 30 days.

E – Emotion

In the E line, you need to write what emotions you need to have to take those actions. So you don’t want to be depressed, anxious, fearful, or stressed. What you want is to be determined and motivated.

You want to have the feeling of energy, that you’re unstoppable. Think about the emotion that’s going to make you want to take those actions and just write all those emotions out.

The emotion could be feeling unstoppable, or feeling passionate or grateful. These are the emotions that will drive you to take action.

T – Thoughts

Finally, what thoughts do you need to think? Thoughts are a little bit sneaky, as it’s harder to catch thoughts. What thoughts do you need to be thinking to get those feelings, take those actions and get that result?

With the thoughts, often you need to write them out or you need to go through them with a coach.  Because for us to change,  we have to change the meaning we put on things.

If we’ve been looking at something the same way the whole time,  it’s really hard for us to see and have a different perspective on that thing. We often need someone else to give us a different perspective.

For example, if I hold up my phone. I’m looking at the Apple logo and you’re looking at the face of my screen. We’re both looking at the same object. But I’m looking at it from a completely different angle to you. I can only see this side of it, and you can only see the other side of it.

It’s the same with a result. We look at it one way. And there could be hundreds, if not thousands of ways to look at it. It’s very hard for us to try and do it in our mind.

We need to externalize it,  and get it down on paper and do some self-coaching on it. This will help us get a little bit further than keeping it in our head.  But ultimately, if you want to see a transformation, you need someone else’s perspective.

You need someone else to see things or draw things out of you, that were previously unconscious. About 90% of our thoughts we think every day are unconscious thoughts, and we are not even aware we are having those thoughts.

Your Thoughts Drive Your Results

It’s those unconscious thoughts that are driving our results. So, we can also sit down and think about the results we want, and what you might need to be thinking to get that.

One thought is: “Whatever it takes, I have everything I need to succeed.” How often are you repeating a thought like that in your mind, if you really want that desired result?

How often are you having these commands that are going to get you that result? “I absolutely can create 10k a month as a business owner, and I will keep going until I find a way.”

If we thought that empowering thought dozens and dozens and dozens of times every day, and we felt the emotion of it, eventually we would start taking the actions and start getting the results.

Most people are focusing on the problems and all the reasons why things won’t work. They are focusing on the things that are going to give them a completely different result.

Using The TEAR Model On Current Results

So let’s look at the other side of it, and look at what your current results are. On the other side of the paper to your TEAR,  write down your current situation. And this is where you can start reverse-engineering the thoughts that are driving your current results. It sounds simple but it is actually not.

It takes thinking and intention to really get to know what those subconscious thoughts are. To do this, look at your results. Let’s say you are only making $1,000 a month. That’s your current result.

Then ask yourself what actions you are taking that are leading you to the $1000 a month.  It could be that you are contacting five people a month. Or you are doing Facebook Live once every three weeks. You may be reaching out to your email list once a month. These are all the actions you are taking to cause your current result.

Then write what feelings are driving these actions. Are you feeling negative about yourself? What do you say to yourself?

Are you saying to yourself, “I don’t really think I know what I’m doing? I’m kind of a bit vague. I don’t really trust myself. I don’t have a specific niche, so I’m coming from a place of doubt. I don’t want to turn up on camera so I’m avoiding running a webinar.”

There are so much fear and negativity attached to these feelings and all of these thoughts are negative, so these are leading to your wishy-washy results. You’re not putting yourself out there and showing yourself boldly.

Footpath Activities Versus Fast Lane Activities

I give an analogy of footpath activities, steady lane activities, medium lane, and fast lane activities.

Negative, pessimistic thoughts zap your energy. There is a flatness that comes with resignation. Instead of working on what you need to work on, you watch Netflix and don’t do what I call ‘fast lane’ activities. Fast Lane activities are what get you in the fast lane and get results fast.

Fast lane activities are: directly contacting people, sales calls, and private messages.

Medium lane activities include: following up leads, creating a webinar, creating a client attraction funnel, creating consistent content.

Steady lane activities include sending a weekly or twice weekly email to your list and updating your Facebook group regularly or posting really valuable content.

Footpath activities include: mucking around on Canva and trying to make things look pretty. Creating things that you don’t really need to create. Consuming a whole heap of content that is not needed but it’s fun.

If you look at your results, and your actions, you will probably find that you’re not getting the results you want, like the 10k a month, then you’re probably doing a lot of these footpath activities.

Think about the feelings, the doubt, the fear, and what thoughts are causing this result? “I don’t know what I’m doing. I don’t really know what I’m doing. Nothing works for me. Facebook’s too hard to figure out. I suck at technology.”

These thoughts are keeping you on the footpath and out of the fast lane. The TEAR Model is super easy, but it’s powerful to work out what you need to think, feel and take action on, to create the result you want. I encourage you to do this activity.

Do you need an external perspective on issues you are struggling with in your business? Are you finding it hard to unpack them and need to see your business blind spots?

Please get in touch with me. I give free strategy sessions for people who have not had one before with me.

You can book a strategy session with me here.

See you soon,

Kat

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3 Crucial Things To Identify Before You Start Marketing

A lot of people are out there marketing before they’ve identified a few CRUCIAL things… and they’re frustrated because their marketing is not bringing them in clients.

Before you start marketing, there are 3 crucial things to think about before you put up a single social media post, record a video, launch a website or send an email to your list…

…in order to make your marketing effective.

You can attract paying clients right now, even if you have:

No experience

No certifications

No website

No idea what to share

Even if you’re an introvert, a technophobe, or you don’t currently have a program, product or following… IF you have these three things.

If you have these 3 things, you can attract paying clients and start making money and help people straight away.

1 – Your Unique Brilliance

You have brilliance that others need and don’t have.

You have one main zone of brilliance; one key area you are brilliant at and you need to communicate this in your marketing. This is your USP – your unique selling point or proposition.

I suggest we unpack and develop our top 3 ‘contributions’ that we have to offer to the world. Your contribution to the world is your mission.

When you unpack and develop your top 3 contributions and design your business around them, you stand out in the marketplace.

Have you identified the unique brilliance that you have, that other people don’t have?

Your Contribution = Passion + strengths + mission

Think about these 3 things:

1) What do you love?

2) What are you good at?

3) What do you feel called to do?

It’s important to know these, and communicate them to your  following.

This doesn’t have to take long. Most of you can sit down and do this in less an hour.  But many people skip this step and start marketing before they are clear on these things, and they wonder why their marketing isn’t working and they’re not getting a return on their time.

Identify why you are different and how you can communicate that to the marketplace. Otherwise, you will blend in.

Get clear on your top 3 strengths and communicate these in your marketing.

Business is an exchange of value, so you need to communicate your value by sharing your strengths.

What do you feel called to do and what kind of impact do you want to have in the world?

And what have you actually overcome and what compels you to help others?

What have you overcome and reached the other side of, that now you can help people with on their journey? That becomes your contribution – your passion, your strengths, your mission – what you’ve overcome and want to help others overcome.

So think about – how can you communicate that better in your marketing?

Define how you are different and unique. If you’re a health coach, how are you going to stand out, when there are so many health coaches on social media?

It doesn’t have to take a crazy amount of time. Just identify your top strengths and what makes you different.

My strengths, for example are training, speaking and coaching. I’ve got some skills around writing, copywriting and influence and I’m able to pull groups together and facilitate groups.

These are the things that I’ve packaged up as my offer to share with people.

A lot of people have a unique briliance zone, but they don’t know what it is. Because it is unconscious competence.

Often we don’t realise that people are willing to pay for our organised knowledge, because we’re so good at it and it’s our unique brilliance. So you need to tell people about it.

2 – Your Irresistible Offer

The second crucial thing to identify before you market is your irresistible offer. You want to know your areas of irresistible offer before you start marketing.

Now, this doesn’t have to take a long time. You could decide your offer is a 6-session coaching package or a 2-day workshop, or a  12-week online course. You need to know what your offer is if you’re marketing.

We want to reverse engineer our marketing by starting with the offer we are going to make to people and making sure our marketing is designed to lead people towards that paid offer.

Your marketing should overcome objections people have to taking action. You want to start with your offer, then think about what is going to help the right people who need it to be inspired to buy it.

A lot of people are doing marketing, but someone asks them what they offer and how much they cost, they stumble and fumble because they’re not organised. And they haven’t packaged their offer correctly.

People are attracted to others who have specialised and organised knowledge. We’re attracted to them because our biology likes certainty every step of the way. It seeks certainty.

Marketing is about attracting and repelling. Attracting the right people, and repelling the wrong people.

The more certain you are about your specialised, organised knowledge, the more you’re going to attract people.

The less certainty you have, the more you’re going to repel people.

If you’re specialised and organised in fitness, for example and you’re more organised than your clients in fitness, that’s valuable to them.

If you’re specialised and organised in wealth creation and you’re more organised than your clients in making money, that’s valuable to them.

Being specialised and organised in something means you can easily package up and sell as a high ticket offer.

If your specialised knowledge happens to be something that you’re super passionate about, and you’ve got strengths in this area, you feel like you are called to do it and you market it effectively – you will make a lot of money.

When you have a clear solution and you’re organised, there are a WHOLE lot of people you can help.

When you start marketing your products and services, you need to clearly articulate your strengths and your specialised, organised knowledge. This stops you from rambling when people ask you what your offer is.

You can tell potential clients about your signature system, how much it costs, how long it goes for and you can say it with certainty.

If you can’t articulate clearly and communicate your services, people will paint you with the brush that you’re disorganised.

There’s a saying out there: How you do one thing is how you do everything. If we’re disorganised in one area of our business, people assume we’re disorganised in every area.

You don’t have to be the best or most skilled in an area. You just need to be experienced and organised around your specialty topic.

3 – Your Ideal Client

The third thing you need to identify before you start marketing sounds really obvious, but a lot of people still get this wrong. You need to identify your ideal client.

So, why do you need to identify your ideal client?

Firstly, when we create content, we want the person who’s reading it or listening to it to think that you are reading their thoughts, or you are listening to their conversations.

When you are clear on your ideal client, you stand out from others as a trusted specialist rather than a generalist. You will get more referrals.

If you jump into a Facebook group as a life coach, you are battling with so many other life coaches.

But if you say, for example, you have an ideal client that you help, then you can target them directly.

For example, if you had the ideal client as parents struggling to cope after a divorce, this level of detail makes you really stand out.

People will see your marketing and think of referring you to their friend who is struggling after a divorce. Or if you’re a health coach, and you help people with gut health issues, then you can market directly to people with gut issues.

The more clear we are on who our ideal client is, the more referrals we will get.

Think about a fine dining restaurant. For example, Altitude, at the Shangri La in Sydney. It’s beautiful and stunning.

I went there recently with my friend Jess. The menu had 3 items as the main set menu. I thought “These dishes must be amazing, as they are the only options!”

People get too overwhelmed with too many options. And so if you can say clearly what you do and who you are helping, it helps people identify you as the person that can help them.

Choosing an ideal client does not mean you cut out a whole lot of opportunities. We have to switch from a scarcity mindset to an abundance mindset. There will always be enough people for you.

It doesn’t mean you can’t take on other clients, but you don’t market to them. I’ve got clients outside of my ideal clients. I take them on if I decide they are a good fit, but I don’t promote that in my marketing.

Remember, in most cases, your ideal client used to be you.

I want to remind you that you are sitting on a goldmine. Some of you are your industry’s best-kept secret.  You need to learn to communicate your unique brilliance, your strengths, passion and your mission. And if you don’t promote these things, your marketing is not going to work.

And a lot of you don’t have enough marketing out there and you’re wondering why you’re not getting clients. No one can know you exist if you’re not marketing yourself properly.

So remember, we’re attracted to anyone who demonstrates certainty in the communication about the organised, specialised knowledge they hold.

When you’re clear, organised and specialised within your area of unique brilliance, your offer, and your ideal client – plus you market it effectively, you can attract your ideal clients and be very successful.

Want to know how to do this?

Would you like to finish the year successful by learning a marketing system for creating a steady stream of ideal clients?

I highly recommend you check out my upcoming online evening event, the ‘Client Attraction Accelerator Masterclass’

This is our FINAL free masterclass of the year!

At This Free Live Online Event You Will:

* ​Discover how ANYONE Can Finally Create Marketing that WORKS!

* Learn the Little Known Techniques That Can Adapt & Transform Your Business For 2021

* Identify Been Holding You Back In Business and find the best solutions for YOU!

​* Ditch endless hours of creation for little result, and focus on building a strategy to rapidly enhance client acquisition

​* Learn the Amplify Your Influence Method: The Step-By-Step Process Of How You Can Have Clients Consistently Ask “How can I work with you?”

​* STOP the endless marketing cycle that gets no results and START building a strategy that brings you clients on tap

​* Discover the mistakes most business owners & entrepreneurs make that prevent them from creating the business & freedom they DESERVE

* Get The Most Effective Strategy, Skills, Systems And Support… So You Can Grow Your Business, Fast!

Client Attraction Accelerator Masterclass ?

➡ Tuesday December 15th 2020, 7:00pm – 9:00pm (AEDT)

?  Go here to register now —>> https://bit.ly/client-attraction-accelerator

(Note: Spaces strictly limited and allocated on a first-come, first-served basis. Grab your ticket before it books out)

You can read more or book in for free here

 

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Why It’s Time To RAMP It Up In Your Business

Lately I’ve heard a lot of people say they just want this year to be over. They’re excited about next year.

It gets to this time of year, and a lot of people want to take their foot off the accelerator.

We see the Christmas decorations go up in the shops and it’s easy to think, “Ohhh, I’m exhausted. I’ve had a big year. I’m going to slow down now.”

Next year can almost become a ‘dumping ground’ for anything we’ve been putting off this year.

I get it. This year has been really tough for a lot of people.

But although 2020 may not have bought you the results you wanted… you can still make this year count.

Ending your year by finishing strong and feeling successful, with the right focus, strategy and execution can completely change how you start next year.

We still have time to finish the year well.

Ending your year by finishing strong and feeling successful, with the right focus, strategy and execution can completely change how you start next year.

I’m not talking about those of you who genuinely need a rest. I’m talking about those of you who know that there’s a bit more in your tank and you’ve got more to give.

The good thing about success is we get to determine what success means.

WE get to define our year, whether we feel it was successful or not. It’s not based on someone else’s metric. It’s based on our own metric. It’s based on how we feel.

It could be an amount of money coming into your bank account, or a number of clients, or doing a webinar or Facebook Live video.

If you’re focusing on ‘just getting by’ into next year, you’re missing out on a huge opportunity that successful entrepreneurs know.

Which is – every task counts, every day counts, every week counts, every quarter counts.

If you’re already checking out of this year mentally, feeling it’s too late to start something, then I invite you to ask yourself this: Do people still need your help?

If the answer is yes, then consider keeping going, keeping helping people.

Obviously, if you need to take a mental health break, a physical, emotional or spiritual break, then do it.

But if you feel you have it in you to do more…

Here are 3 reasons why I believe it’s time to ramp up in your business:

1 – Most People Are Not Ramping Up

I’m generally not a massive advocate on focusing on your competitors and thinking about what they’re doing. But sometimes we can use it to fuel us.

Think about the fact that most people aren’t doing this.  Then think about what successful entrepreneurs do and emulate that.

In business, you don’t want to do what everyone else is doing.

Quarter 4 is when I ramp things up. Quarter 4 is the quarter that I go even harder, because I know holidays are coming.

I want to feel really deserving on my holidays and that I’m finishing my year strong. Because if I don’t, I know what I’m like and  I’ll just regret it and be disappointed.

If I didn’t ramp it up, I’d miss out on new clients, launching new programs and new opportunities.

And if you’re super productive, you can get a lot of things done when you focus on the right things.

If you’re trying to grow a business, as an entrepreneur in this day and age, you recognise that you need to use your time wisely. You can get so much done in just one week. So if you take your foot off too early, you can waste so much time.

It’s really important that you take opportunities where other people aren’t. I know that December and January are my quietest months, they always have been over the last 17 years in business. A lot of people go away, so you want to get ahead of the game.

Be intentional for what you want to achieve to finish the year well and also start the new year well.

Be clear. Be specific and you will kick your goals and feel awesome.

2- It Sets You Up For The Tone of the Coming Year

Ramping up your business in Quarter 4 sets you up for the tone of the coming year. Be the person who doesn’t cut corners and who doesn’t stop short of your goals. This is a mentality I’ve built within myself.

I used to do a long run which was about 8 kilometres door to door. Towards the end of the run I’d think that I could just slow down and walk the rest of it. But when that thought came, I would move into my entrepreneur identity and think, “Kat you are not a person to cut corners. You don’t stop short of your goals. You are a person of excellence.”

When you have that mentality of finishing successfully, you will take that feeling into your holiday and into the new year.  And when you feel that success, you will want to keep feeling that success.

You want to be the person that executes and does whatever it takes to finish strong. I don’t know about you, but after I’ve been on holiday, I don’t feel motivated to get back to business.

If I know that I’ve had all these wins and I’ve got people waiting for me to serve them, then I get motivated. If I’ve had all these wins the year before, that excites me as I go about my business in the new year.

Finish strong and make it a habit. Then make sure that you give your brain a break over the holidays. Fully stop and give your body and brain a break. Allow the adrenaline to release from your body, so you can recoup for the new year ahead.

3 – Success Breeds Success

The third reason why it’s time to ramp it up in your business, is because success breeds success.

Success almost always brings more success and failure brings more failure.

If you’re feeling a little bit like you’ve not achieved what you’ve wanted to this year, there’s still time.

Don’t finish mediocre. That mindset is not beneficial to you or to being a successful entrepreneur.

We need to be both present-focused AND future-focused as entrepreneurs. We need to have one eye on the present and be very present every day, and one eye on the future and having a vision and plan.

So I want to ask you a question: What’s it going to take for you to feel like you had a successful year?

What 3 things do you want to achieve before the end of the year?

Put your focus on those. Don’t waste time constantly consuming other people’s socials or checking your likes. Create. Start executing a plan.

Execution is about creating things – like events, programs, documents and videos, all things that are helpful for people.

Start thinking about the momentum of success that you can carry on to next year.

I challenge you to write down 3 things that would make you consider this year successful if you achieve them before 31st of December.

Then write down 3 things you want to get done each week leading up to December 31st.

These are your top 3 priorities. Every day look at your top 3 priorities for the week so you keep your focus.

Ever day matters, so let’s make every day count.

 

Do you want the best training on attracting your ideal, high ticket clients fast through strategies that work best right now?

I highly recommend you check out my upcoming online evening masterclass, the ‘Client Attraction Accelerator’.

This is our FINAL free masterclass of the year!


At This Free Live Online Event You Will:

It’s happening this Tuesday, the 15th of December, from 7pm to 9pm.

This is for you if you’re a coach or consultant or any type of practitioner or service based business owner and you know you’ve got the potential to help a lot more people and make a lot more money, then this is for you.

You’ll discover:

?  How To Get 7 Clients In 7 Days, using a proven, step-by-step process (WITHOUT using any pushy or sleazy tactics)

​?  The 3 Powerful Client Attraction Methods that have people consistently asking “How can I work with you?” (without wasting money on ads)

​?  The Little-Known Content Creation Techniques that will adapt & transform your business in 2021, using my psychology-based influence hacks.

​? ​ ​A Simple Tool That Shows You INSTANTLY whether your target market is niched enough and if not, how to fix it.

​? ​ ​How To Map Out Your Ideal Client’s Journey so you can get people’s ATTENTION and connect with them authentically.

PLUS you’ll receive a BONUS GIFT for attending:

You’ll Get My Social Media Success Tool Kit Valued at $97 For Free!

With step-by-step guides and training on how to use social media to get new clients – ready for you to implement instantly!

So if you are sick of sitting behind your laptop, struggling and not knowing what to do and not knowing how to get clients, come and join us.

Client Attraction Accelerator Masterclass ?

➡ Tuesday December 15th 2020, 7:00pm – 9:00pm (AEDT)

You can register here.

 

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3 Reasons Why You’re Not Attracting Clients On Social Media

Social media is an incredible place to build relationships and get to know people and have them get to know you.

Your ideal clients are no doubt hanging out on social media right now.

But on the flip side, social media is a place of noise and distraction, where people are pulled in all different directions and consumed by so many other things.

Social media is designed to get us to keep us on there, scrolling, always looking at something new. So it can be really challenging to get people to actually stay engaged and maintain their attention.

Social media can help you get clients for sure. But there’s definitely an effective way to do it and an ineffective way to do it.

There are 3 main reasons why people don’t get clients on social media…

1 – Not Knowing How To Attract People

Only 3% of people actually are ready to buy something right away.

People usually know their problem, but don’t always know what’s causing their problem. They don’t know what some of the potential solutions to that problem could be.

Rather than taking people from completely unaware, to making them an offer, you need to attract people by taking them through stages of education and rapport building by speaking their language.

If you’re struggling to attract people, it’s often because there’s a disconnect between you and your followers.

Many people get stuck because they’re not relating to their clients and showing that they understand their problems.

It’s like they are at the top of a hole shouting at people saying, “Hey, come up here. Life is amazing!” But people are stuck in a hole and saying, “I’m stuck and don’t know how to get out.”

We need to build rapport by getting people to realise that we understand them.  We need to meet people where they are at.

We need to speak to their specific pain points in our language, and then we need to add massive value for them.

You need to help people and meet them right where they’re at. You get to know the key words your ideal clients use by talking to them.

Frank Kern, one of the world’s greatest marketers says the best way to prove to someone that you can help them is by actually helping them.

Grab people’s attention by speaking their language and then giving value that helps them specifically.

2 – Not Being Able To Hold People’s Attention

 

In order to maintain someone’s attention, you need to share that you understand their struggles as you’ve been there and that you have real solutions for them.

You need to share how you found answers and you’ve walked yourself out of the problems and what you discovered that can fast-track their process.

People need a lot of information from you in order to build trust. The challenge is that because there’s so much competition and distraction on social media, people need more time with you.

We need to be able to get people off social media in order for them to get more time with you, so they can potentially make a buying decision. Social media is not the place to rely on to sign up clients.

We’ve got to get good at knowing how to pull people off of social media and that means learning a whole lot of other skills, so you can take control and not be reliant on social media alone.

Ideally, you want to take people from social media (which is real estate that you don’t own) into your own real estate, i.e. your landing pages and your email list.

Through your funnel and nurture system, you can continue to build trust and provide value, because people are all on a journey towards the solution that you offer.

Many times people jump on other people’s Facebook Lives and quickly jump straight off again.

People scroll away quickly if you’re not offering genuine value and you’re not fully understanding where they’re coming from.

You need to be speaking directly to someone’s pain points and directly to helping them with what they are struggling with at that time.

If you’re going to do a Facebook Live, you need to know that what you’re sharing is going to engage people.

The content I share is based on real-life conversations that I have with people on a day-to-day basis.

I’m talking to clients every day and listening to what they’re saying, listening to their struggles and then designing content based on that.

For example, I’ve got 22 clients this week and based on the conversations that I have with them, I learn more about what people need, which I feed into my content plan.

3 – Unsure How To Inspire People To Take Action

A lot of people think that if they put up content posts with tips on Facebook and Instagram that they will get clients.

But it doesn’t often work that way. You also need to be able to inspire people to take action. You need to have the skill of influence.

Influence is a skill. It’s about understanding the subconscious mind, the psychology of human behaviour in decision making and what drives someone to make a choice that will improve the quality of their life.

Remember, only 3% of people are ready to buy. So there’s around 97% of people that won’t buy from you immediately.

Around 60% of people will be interested in what you’re offering if you nurture them well and potentially end up buying from you.

It’s this 60% that we need to educate and use the skill of understanding human psychology and the subconscious mind to move them along the client journey. It’s understanding the problem and also educating people about their potential solutions.

You need to help people understand that your product, your offer or your coaching package is the thing that’s going to be the best thing for them. To do this requires you to really think through your content well.

You need to structure your content and learn the human psychology that gets people hungry for more. You need to be able to speak to the subconscious mind, and you get this by understanding your ideal clients well.

Getting to know your clients often means spending lots of time coaching people for free. This helps you learn the language you need to use on social media that attracts, holds attention, inspires and influences to take action.

I’ve done hundreds and hundreds of discovery calls and strategy sessions, and that’s where I’ve formed my content for my online course and created my program. The content has been formed by many, many conversations.

I’ve got boxes and boxes of notebooks and coaching notes where I write down people’s limiting beliefs and problems and I look for patterns then teach on the findings.

Understanding your ideal clients and the psychology behind their behaviour takes hard work, but the rewards are worth it.

So to recap, the first reason why people don’t clients on social media is not knowing how to attract people by truly understanding them and giving them value.

The second reason is not being able to hold people’s attention.  You need to be able maintain people’s attention so you can educate them to move them through the buyers’ journey from unaware, all the way to making them aware of the solution you have to their problem.

The third reason is being unsure how to inspire people to take action and this requires understand the psychology of human behaviour in decision making and influence.

Would you like to know the BEST way to attract people, keep their attention, and inspire them to take action?

After running over 200 events over many years and making (and learning from) my mistakes and experiences, I’ve decided to pack the best of my learnings into one day, and I’m offering it completely free.

I’ll be sharing my 7 pillars to profit from presenting, I’ll take you behind the scenes so you learn how to create and deliver effective presentations, show you how to structure them, leverage your online events, facilitate great connections with people and know exactly how to get new, ideal clients.

Ultimately, I’ll be sharing the formula I used to build a six-figure business online and how you can too!

I’ll be sharing the formula I used to build a six-figure business online and how you can too!

For a limited time you can grab your FREE ticket here

See you there!

Kat

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