Kat Millar

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3 Crucial Keys To Creating Content That Connects

 

I’m excited to share with you in this video three crucial keys to creating content that connects.
 
And by connects, I’m talking about connecting with your ideal clients.
 
We can so easily get lost in a sea of noise, especially online, especially on social media. And if you think about where you’re putting your content, a lot of it is going to be driven on social media.
 
Social media is sending people away to your blog, to your email, to your website, to your landing page.
 
It’s crucial in social media that we know how to connect with our ideal clients to stop the scroll.
 
Because people can so easily just flick on by if we are not writing content that’s engaging and compelling and interesting, and is going to hook them and make them want more.
 
I’m going to be sharing three crucial keys on how to create content that connects, that lands, that stops the scroll, and is connecting with the people that you want to connect with.
 
Not everyone, not all of your friends and family and thousands of Facebook friends, but the people that you would like to have as clients, people that you’d love to do business with.
 
1. Be specific
 
The first way to create content that connects or the first key is to be specific.
 
When you’re posting your content, like you’re putting up a social media post with an image and a caption, you want to make sure that you’re not using vague, ambiguous, fluffy language.
 
You want to use very specific language. The type of language that you want to use that has specificity, ideally creates a visual in the person’s mind.
 
I gave an example on my group training program before, where when you have some something that’s vague, for example, “Be the best version of yourself,” it’s quite hard to grasp that and actually have an image of what that actually looks like.
 
Or you might say, “Go to the next level.” When you use that kind of language, it’s hard for that person to picture what you mean.
 
What does it mean to go to the next level? You want to actually spell it out for them in your content.
 
When you’re putting out a piece of content that maybe is talking about going to the next level or being the best version of yourself, you might describe specifically what that looks like.
 
If your ideal client is a busy, stressed out mum and you want her to be able to be a better mum, let’s say that’s what you’re coaching her on, you might say something like
 
“Be a mum that your child would be really proud of, with a house that you feel relaxed coming home to,” for example, because it’s very visual, it’s very specific.
 
It’s not just, “Be an awesome Mum.”
 
Or let’s say you’re coaching someone around their money mindset.
 
Instead of saying “Improve your money mindset, go to the next level in your finances and have a better relationship with money,” you would give some actual tangible examples.
 
You might say, “Every time you open up your wallet, you know that it’s fat, that you’ve got your savings in there, and that you’re free to go and purchase that really beautiful dress, because you’ve got your splurge fund waiting for you in your wallet.”
 
You can actually visualise the money in the wallet going to buy the dress, as opposed to just having a great money mindset.
 
Spell out examples for your clients through your copy, and do this through numbers and dates if you can.
 
So, for example, instead of saying, “I’ll help you grow your business” if you’re a business coach, you might say something like, “I’ll help you to attract five clients in the next five weeks.”
 
Or if you’re a personal trainer, “I’ll help you lose five kilos in five weeks.”
 
These kind of numbers that are very specific and tangible and concrete, are important in creating content that connects.
 
How can you be more specific in your numbers?
 
Let’s say for example, you’re sharing a statistic about some percentages. Instead of saying something like, “20% of people feel that blah, blah,” you might say, “One in five people feel blah, blah.” So if you’ve got a family of five, that’s one of you.
 
Suddenly it’s a bit more tangible, it’s more concrete. Someone can think, “Ah, I get it. Like one in five, that’s one out of me and my five group of friends.”
 
And it’s very specific. I know it means the same thing, 20%, but it’s having things that people can grab onto and feel and see and visualise and experience through words on the page.
 
2. Be consistent
 
If you want to connect with people, it’s not going to happen with a post once every two or three weeks.
 
You want to create consistency so that people start to trust that you’re going to keep turning up and giving them great value for free.
 
Pick a time, a date, a day of the week where you’re going to consistently show up.
 
So for me at the moment this year, I show up every Wednesday night, usually around eight o’clock, and I share great content with you guys.
 
This is something that’s consistent, that I do every single week. And then I actually get it transcribed into a blog and I put it up on my blog every week.
 
When you’ve got a consistent schedule, people will start to trust you; people start to realise that you’re the expert in that area and that you have a lot to say about your topic.
 
Because whatever you’re talking about, whatever your topic is, you want to position yourself as the go to person, as the expert, as the authority about that topic, right? And it’s quite hard to do that. In fact, it’s very hard to do that if you’re not being consistent.
 
How often are you showing up with content? If you want to grow your business faster and get more clients, you need to be regularly showing up.
 
Ideally, I would recommend two social media posts a day. So something in the morning and something later on in the afternoon or at night. You want to have one piece of valuable content every single week as well as your social media posts.
 
Your social media posts are like your micro blogs, little pieces of education, inspiration, information that educates people, gives them value, and it’s just small snippets.
 
They’re getting to know you, like you, trust you through your regular posts. If you’re not doing much at all at the moment, start with what you can do.
 
You might think, oh twice a day, there’s no way I could do that because I’m only doing it let’s say once every two weeks.
 
So you might say, “Okay, I’m going to do it three times a week, and then by let’s say come January, I’m going to be doing it five times a week.”
 
And so wherever you’re at, I recommend that you set a goal to move up to one to two times a day.
 
And for your one weekly piece of content that you show up on video and/or on blog or an article or some piece of written content that you put on your website and then you point people to it through social media like through LinkedIn, Instagram, and Facebook for example.
 
You share that piece of written content.
 
You might put it in your Facebook group and you might write the article on LinkedIn and you’re doing that piece of valuable content at least once a week.
 
If you aren’t a huge fan of writing, then show up on video. It’s a lot quicker.
 
It’s easier to prepare; people are more forgiving if you stumble over your words as opposed to getting it wrong in a written form.
 
If you don’t want to show up on video, then you’ll need to write. Write an article, go back the next day, tweak it, change it, run it through Grammarly.
 
Make sure that it’s well-written and professional, and get that up onto your website every single week.
 
3. Be emotional
 
If you want to connect with people, be emotional. There’s so much research overwhelmingly saying that even the most left brain amongst us makes decisions based on emotions, not logic.
 
We justify it and back it up with logic, but we make the majority of our decisions based on emotion.
 
So if you are wanting to influence someone for positive change, to take action, to download your lead magnet, or come to your event or sign up for a free coaching discovery session with you, to use that influential language that connects with them, we need to move people emotionally.
 
And we can do this through emotional language, through feeling language. And we can also do it by telling stories.
 
Instead of just chucking up some stats and facts and data, you might throw in a story.
 
You might say, “Today I was having coffee with a friend, and we got talking about blah, blah.” And you just paint a little scene of when you came up with this concept, and now I want to share with you … “Based on that conversation, I want to share with you my top three ways to blah, blah.”
 
So you’re just adding that little story in so that it’s not just, “Hey, here’s my tips and …” Anyone on the internet could share their tips, but no one has the same stories as you. So that’s that way to also make it pretty unique.
 
Ok to recap: number one, to create connect that connects.
 
Number one is to be specific. Number two, be consistent. And number three, be emotional.
 
So which one was your favorite tip and which one are you going to actually take action on?
 
What are you going to go and do?
 
How can you be more specific in your language? How can you give concrete, tangible results and benefit-driven language through your content?
 
Is that something that you feel like you need to do more of, or do you feel like you just need to work on being more consistent? Showing up more often, maybe having a schedule?
 
Maybe like me, you want to commit to doing a Facebook Live every week or doing a blog and maybe having a theme around it, like you might have Motivation Monday or I used to have Feel-good Friday.
 
I know a lot of people don’t want to commit, but it’s been one of the best things I’ve ever done this year, actually.
 
It’s the first year that I’ve committed to every single week, and it’s amazing. I’ve never produced so much content because I’ve committed, I’ve told it publicly that this is where I’m going to be showing up, and so I make sure that I do it.
 
Whereas if I was like, “Oh, I’ll just do it when I feel like it,” it definitely wouldn’t be that often. So you just want to put it into your schedule, put it into your life.
 
Or maybe you feel like your content is a little bit too logical, a little bit too bland, a bit stats-heavy or facts/how to-heavy and you might want to start adding in some more stories into your content.
 
If you’re in Sydney tomorrow I have an event in Sydney called ‘How To Create Content That Connects‘, it’s a Meetup in the City.
 
I’m going to be sharing more of my top secrets on how to create content that connects.
You’ll pick up lots of tools and examples of powerful words and phrases that you can use in your content.
 
Also, you’ll learn the mistakes to avoid; there’s a lot of mistakes that I see all the time that people are making on social media and on their emails and blogs with the content.
 
I’m talking about the biggest mistakes to avoid, the most important words to use, the words that keep the brain going. I call it “green language”. And also the red language, which actually stops the brain.
 
There’s neuromarketing in there where we’re actually talking to the subconscious mind through our content to help people take action through planting seeds, through the copywriting.
 
I’m going to be sharing some of my best content creation secrets.
I’d love you to come along, meet some new people, meet some other like-minded entrepreneurs and have some free snacks and drinks and have a great night.
 
So don’t be trick-or-treating. Come to this event instead. You can wear a Halloween costume if you want, and you can go trick-or-treating before or after, but come, because you’ll love it.
 
If you as a business owner or wanting to be, then you don’t want to miss it.
 

Here’s the link: bit.ly/content-oct

 

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3 Secrets To Creating More Engaging Content

 

I did a poll recently in my Facebook group Amplify Your Influence asking “What do you need the most help with?”

And a lot of people said how to create content, and how write in a way that’s influential and engaging and compelling.

As business owners, we need to be able to capture people’s attention and to be able to keep people engaged with what we’re saying.

This so that people can get to know us better, because the more that people get to know us, the better we can help them.

If you’re not getting to know your people and if your people are not getting to know you within your tribe or community, it’s very hard to influence them.

Think about the people who most influence you, for example.

It’s probably people who you already have consumed a lot of this stuff, maybe you’ve watched videos, maybe you’ve read their articles, listened to their podcast, maybe they’ve got some stuff on YouTube.

The people who influence our lives are people that we know and respect. And I don’t mean we necessarily know them in person, but we know them because we’ve consumed a lot of their content.

Why have we consumed a lot of their content?

Because they know how to engage. They know how to be compelling, influential. They know how to hook us in. They know how to keep us watching, keep us listening.

And in this economy where attention is so valuable, it’s so valuable to be able to capture people’s attention and to be able to inform them, educate them, inspire them, empower them, entertain them, all of those good things, we need to know how to have engaging content.

Also, Facebook really likes it when we are getting engagement, when we’re getting comments and likes.

When Facebook sees that people like your stuff, that people are engaging, that people are responding well to it, they are going to show it to more people.

So if you’re about to launch a program or an offer or some kind of course that you’re putting out, maybe you’re about to release a book or a coaching series, something like that, one of the most important things is to plan out your social media content really well before the launch.

This is so that Facebook has seen that you’re getting a lot of engagement and they’re going to push your posts about that launch out to the community even more.

There are two main reasons that we want to have engaging content to build the trust with our following.

Firstly, to be able to help them provide value, help them go from A to B, help them solve their problems.

Most people are consumed with their problems.

So if you show up and you give a solution, if you give them help, tips and tools and tricks and secrets, things that you’ve learned along the way, they will keep you top of mind.

They don’t need to be groundbreaking, earth-shattering things, by the way, because a lot of people just need reminders.

They need to bring things top of mind.

So if you show up and go, “Hey, have you meditated today?” … it’s not like no one’s ever heard that concept before. But it refreshes it for them.

It doesn’t have to be a brand new concept to be valuable, it can be a reminder.

You could be that breaking someone’s day up with a little bit of inspiration, something funny, something that that’s helpful, depending on your ideal clients, your target market.

I teach a lot of secrets to attract clients through content. But here are three of my favourite secrets to creating more engaging content.

1. Wrap your posts with questions

Wrap your posts, sandwich your posts with questions.

When you start with a question and your caption and your social media caption, and by caption I mean you’re posting your image and you’re putting the writing with the image, you want to start with a question as much as possible whenever it’s relevant.

A question hooks people in as opposed to a statement.

So you might say, for example, you’re posting a photo of you at an event. So you can either say, “Here’s me at this event, amazing event.”

Or you could say, “Do you love going to live events? Do you love the energy of a live audience? What’s one of your favorite things about going to an event? Do you ever find that awkward moment when you ask someone to have a selfie and they don’t want to? Has that ever happened to you?”

You’re hooking people in with a question.

You might start with a problem.

“Do you ever feel frustrated at this? Do you ever struggle with this? Do you ever wonder blah, blah, blah?” So a question at the start of your post and then a question at the end of your post. So a question at the end gets the person thinking.

You might want to say, “What’s your favorite tip?”

You might share three tips and you say, “What’s your favorite?” You might ask, “What’s one thing that you can do today to feel blah, blah, blah.” like whatever you’ve just talked about in your post.

So you’re not just posting for posting sake, you’re posting so that you can actually provide some value and get someone thinking, get them thinking outside of their normal way of thinking outside of their box and challenge them.

Throw out a challenge to get someone thinking a little bit differently.

You don’t want to try and change everything in one caption. It’s just having one main idea. In speaking we call it knocking over the one domino. The domino effect that you knock over this one domino and it affects everything else.

So think about your topic, the thing that you help your clients with. Think about your topic and what’s all different ways to share about that topic. And you’re wrapping that caption about that topic or whatever…

For example, my topic is influence, but underneath that, I’m talking about content for example, in this video.

So one thing is how to engage, how to get people to engage. That’s my one domino purpose for this live video. And then within that one big idea, there are three different secrets.

You don’t want to try and push over too many dominoes. It’s just one domino, one big idea, how to get people to engage, but then there are three secrets.

So whatever your topic is, underneath that main umbrella topic, let’s say your main thing is confidence, you help people get confident.

So underneath confidence, you might have the topic of positive self-talk for example. And then you might say, “Here are my three secrets of how to use positive self talk to get a promotion.”

And so the whole idea of that post is to help someone get a promotion through their positive self-talk.

But you’ve got three tips. I hope that makes sense. So you’ve got that one big idea and you wrap it with a question.

So you put a question at the start, a question at the end.

Not every single post requires it, but I want you to challenge yourself to think before you just post statements, how can you actually turn it into questions?

All right. Secret number two, and it’s not a secret at all, a lot of people do it, but a lot of people actually forget to do it…

2. Share simple stories

When you share simple stories, not a whole hero’s journey and the turning point and the protagonist and antagonist or whatever it is, the hero and the villain.

You don’t have to make it complex, you can literally share a simple story.

You might say something like, “I was out walking in the Bush the other day and I came across a Kookaburra and blah blah blah…”

And you tell a little bit of a metaphor from that story.

So you just share stories behind the scenes in your life.

It doesn’t have to be complex. You just want to draw people into that story. If you’re just posting facts and figures and tips and how-tos in steps without any story, it can be a little bit dry.

People could just Google that, right?

So you want to inject your personality, you want to inject some visuals to what you’re sharing and actually bring it to life.

3. Have a balance between credibility and vulnerability

Credibility is basically sharing with your audience the experience you have, the qualifications you have, the cool things you’ve done.

So maybe you’ve spoken on a podcast or maybe you have been interviewed or you’ve written a guest blog post for someone, you share that with your community.

So you’re sharing, that’s credibility. That’s positioning yourself as an expert in your industry. And you’re also positioning yourself as the authority. So that’s your credibility.

But if you just show up and talk about how amazing you are all the time, people aren’t going to like that.

You don’t want to put yourself on a pedestal above people. You also want to balance that with vulnerability by being very transparent in saying something like, “You know, I still struggle with this sometimes.”

Or, “I still find this hard and I find myself in a hot mess on the bathroom floor crying.

And then I have to jump on and do a Facebook Live. Who relates?”

So you’re actually showing yourself to be a really real, normal person. You’re not trying to be all polished and perfect all the time.

And finding that sweet spot and the balance between being professional, and personal.

It should be in both. Not trying to be like everyone else and trying to have it super polished, but just showing up and being real and speaking from the heart. You can do this by not over-planning things.

So for example, with these Facebook Lives, I just plan my three points.

I plan the top title and then I just speak from the heart because I know my content.

So I haven’t planned word for word, so I’m not constantly losing connection with you by reading notes.

You’ll notice that I’m always looking at you. Well, I’m actually looking at a lens on my iPad at the moment, but it feels like I’m looking at you because I’m not so caught up in my notes. That’s where you got to stick with where your credibility lies.

My credibility lies in helping business owners to grow their business through specific marketing strategies. One of them being content creation. So I can speak about this topic all day. I don’t need notes.

So you just have your little prompts. I just put a little piece of card with a hole cut in the middle around my lens so I can just refer to my three key points, but other than that, I’m just talking to you about something I love talking about, something that I know about, and that’s what you can do as well.

So often people put off doing a Facebook Live because they think they’ve got a plan every word. You don’t. If you had to plan every single word, you’d probably not do enough of them.

It’s actually better to get something out there that’s unperfect, I’ve never done a perfect Facebook Live ever, but people still get value from that. I always get people saying, “I needed to hear that. That was really interesting. I’m going to try that.”

You don’t have to be perfect to be able to help people.

Now I’m going to recap the 3 secrets.

Number one is to wrap your post with questions, a question at the beginning, a question at the end as much as possible.

This is by the way, how to really get people engaging and hooking people in.

Number two is to share simple stories. Share a simple story that happened in your life recently, today, yesterday. You might share some big significant story from years ago, but you don’t have to.

And then number three is to have a balance between credibility and vulnerability. So that you are talking about your expertise and your authority, but you’re also balancing that with a good amount of humility, transparency, and sharing how you struggled as well.

If you would like to know more tips on how to create content that connects and engages and draws people in and builds that trust and that rapport with people so that they will take that next step towards you, I’m running a free workshop on Thursday the 31st of October in Sydney.

It’s Halloween, so hopefully you’re not trick-or-treating that night and you can come and check out the workshop, or maybe you go trick-or-treating afterwards or before.

I’ll be sharing how to create content that connects, lots more specific tips and tricks, the exact words to use and not use in your content, mistakes that people make when it comes to creating content and copywriting.

I’m to go through seven steps of how to create engaging content and loads more. It’s action-packed. I’m going to be putting on some snacks and you get to meet some other like-minded entrepreneurs, so come along and join us.

Learn more about the ‘How To Create Content That Connects’ Workshop

 

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5 Content Inspirations To Engage Your Ideal Clients

Do you ever run out of ideas for what type of content to post online?

Creating content is so important when it comes to growing your business and attracting new clients.

A lot of people say to me “I don’t know what to post” or “I run out of content ideas”.

Are you getting a little bit stale on some of your social media, video content or blog posts?

Do you need some fresh inspiration?

In this blog post and video, I share 5 content inspirations to help you engage your ideal clients.

Watch now or read below…

 

 
If we’re not producing consistent, original, valuable content, our ideal clients may struggle to find us.
 
They’re not going to be able to really get to know us and know that we are trustworthy.
 
We want them to learn from us and know they can get value from us.
 
Otherwise we can go to the back of their mind, and unfortunately what can happen is that…
 
Firstly, they could go to your competitors.
 
Secondly, they could actually forget about you.
 
Then when you do pop up in the email inbox, you haven’t built up enough rapport or trust or value for them to take the next step towards you.
 

So if you suddenly make a paid offer and you haven’t been providing them with enough valuable content, people can feel like it’s a little bit salesy…

 

So, here are the five content inspiration ideas that you can use to engage your ideal clients.

 

1. Identify the number one question that you get asked, and answer it.


There’s probably a question that you get asked quite a lot by your clients or followers on your Facebook page or group.

Or you may get asked a certain question a lot when you’re chatting to people at networking events and out and about.
 
Create a blog post or video answering the question.
 
Then for ongoing content, move on to other questions you get asked a lot.
 
For me, the number one question I get asked is how do I find clients?
 
You can also identify the top 3 or 5 questions to turn it into a content series.
 
I also get asked “How do I engage them” and “How do I convert them” and “How do I get more eyeballs on my stuff?”
 
So, when you write blogs and post videos, create content that is all about answering the main questions that you get.
 
People are going to be really interested in that.

 

2. What should your ideal client be asking you, but they’re not?

 

Think about some things that are objections in your potential client’s mind that they’re not actually saying to you.
 
There are likely some things that they haven’t asked you, for example, “Why can I really trust you?”. Answer those.
 
You might do a post on a client success story, positioning one of your clients as the hero.
 
They’re not asking you for it, but it’s something they actually need to know to see you as trustworthy and credible.
 
There are probably things about you that you haven’t shared with your audience before. Like some fun facts about you.
 
Or, your potential client needs to know that ‘this’ methodology is better than ‘this’ methodology.
 
For example, do they need to know that they can coach with you online?
 
Or that they can actually overcome a limiting belief in just one session?
 
Often people don’t think to ask you something, but you want them to know it.
 
So have a think about those things that they not asking you, but they should be asking you.

 

3. Identify your top three posts and design similar content

Flick through your Facebook business page, and look at your posts over the last three months.

Which have been the most popular and had the most engagement?
Which ones resonated the most with your ideal clients?
 
For example, recently I posted a quote from my nephew who’s five. He got more engagement than any other quote that I’ve ever posted before…
 
A 5-year-old!
 
So, that to me is an indicator that I need to do more fun and playful posts like that.
 
So. think about the posts, blogs or videos that have had the most engagement. Think about how you can do similar content to those.
 
Or maybe you can repurpose the same idea and do it in different ways.

 

4. Share the common myths or mistakes


Share the common false beliefs or mistakes people make about your topic.
 
Let’s say that you are a personal trainer and one of the main myths you came up against is that you can do crunches and get rid of belly fat.
 
You record a video about the #1 myth people believe about getting rid of belly fat.
 
You will often get a lot of engagement on posts whenever you evoke curiosity and dispel a myth. Especially if people didn’t already know it.
 
Don’t use one that everyone knows, be different and use something that most people don’t know.
 
Think about the number 1 mistake, or the top 3 or 5 mistakes that people make when it comes to your topic.
The top 5 mistakes that I see business owners make, for example, are:

1. Not spending enough time on dollar-producing activities

2. No clear or effective strategy

3. Being unwilling to do what competitors aren’t

4. Having too broad a niche

5. An unwillingness to invest

You can read the whole blog post I wrote on this or watch the video here.

Think about what everyone is assuming is truth, that’s not true, it’s a myth.
 
Then choose the top 1, 3 or 5 myths or mistakes people make in your niche.

 

5. Post about what other people are doing in your industry that you disagree with

What are other people saying is the correct way or the only or right method?

You can come in and show that there’s another way, and
 
Russell Brunson talks about this as ‘throwing rocks at your enemies.’
 
Now I’m not saying name names – please don’t do that.
 
But you can talk about what’s happening in your industry overall that you disagree with.
 
You can give contrast and say “They are like this… but I’m actually like this.”
 
For example, something I stand against is ‘get rich quick schemes’.
 
Also, people who teach things that they haven’t done themselves.
 
And I also stand against confusing strategies with no step-by-step process.
 
I also stand against doing whatever it takes to make your business work at the expense of your physical, mental and emotional health.
 
So I talk about these things in my content.
 
‘Throwing rocks at your enemies’ is a great way to overcome objections and to show people why they should listen to you.
 
You want to always position yourself as you’re the guide your clients the hero, and his enemies.
 
It’s kind of like in a movie. You’re the guide, you’re helping your client, who’s the hero, to get where they want to be.
 
From hell to paradise – that journey. And there are enemies along the way.
 
And the ‘enemies’ are your competitors – whether that is other businesses, objections or beliefs.
 
So don’t name people, but you might call out what’s happening in your industry that you disagree with.
 
You might see some holes in other methods, so you can share the problems with the other methods.
 
You don’t want to use this through all your marketing, but a post that’s a little controversial that gets people engaging is actually very good.
 
It will boost your traffic, even if it gets some people may not agree.
 
You know that old saying ‘All publicity is good publicity.’
 
Stay within your ethics and be authentic, but don’t be scared of the haters. If you get a few people that disagree, that’s ok.
 
That’s what marketing is all about. You’re going to attract some people and you’re going to repel some people, so don’t worry about that.

 

So I’m going to recap here the five content inspirations ideas for you:

  1. Identify the number one question that you get asked, and answer it.
  2. What should your ideal client be asking you, but they’re not?
  3. Identify your top three posts and design similar content
  4. Share the common myths or mistakes
  5. Post about what other people are doing in your industry that you disagree with

Want more like this?

I send out free weekly client attraction strategy tips to help you grow your business and attract more clients.

If you’d like to receive these straight to your email inbox, click the link below and I’ll hook you up ?

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3 Free Ways To Increase Your Number Of Facebook Followers

A lot of people ask “How do I get more followers?”

Or “How do I get likes if I’m just starting out?”

So in this video and blog post, I share with you three ways to increase your number of Facebook followers that are completely free!

 

First of all, why is it important to increase your following if you’re a business owner?

Firstly, it increases your credibility and improves your positioning.

So if you’ve got less than 100 likes or followers on your Facebook business page, it kind of looks like you haven’t been in business for a while. It can look a little bit amateur.

Which is fine to begin with, because we’ve all got start from somewhere, but we want to speed the process up and get more followers as quickly as we can.

It’s going to raise your positioning, your credibility, and make you appear more of the authority in your niche.

Now, remember…

The number of followers you have doesn’t equal your worth.

It doesn’t show how good you are at what you do.

It doesn’t show how much you help people.

Just because someone has 10,000 followers, it doesn’t mean they’re better than you.

It doesn’t show how genius they are.

It doesn’t mean they’re smarter, it doesn’t mean they’re cooler, or prettier or anything like that.

It just means they have probably made it a priority to get followers.

The number of followers also doesn’t equate to income.

Having loads of followers also does not equal having loads of paying clients.

However, when you have more followers, you’ve got more opportunity to have more engagement on your page and on your group.

When you have more followers, you have more opportunity to tell people about you and what you do, so it’s a good thing to have.

Because if you’re only reaching 50 people, then there might be only a small percentage of those that are your absolute ideal client.

Whereas if you’ve got more followers, you’re more likely to have people within that group who are going to be your ideal client and may end up being a paid client.

 

So here are 3 ways to increase your followers without spending a cent:

1. Engage in Facebook groups

Now when it comes to groups, because it’s an organic strategy, it takes time. We want to think of it as a long term strategy.

It’s not something that you want to rush.

If you’ve got something coming up fast, don’t be posting it in all the Facebook groups in a hurry if you haven’t already provided some value there.

You want to take your time with Facebook groups, is all about building relationships.

Those people that post in loads of Facebook groups, and they just leave and they don’t engage or comment, they don’t add value,  they can get blocked or kicked out.

Posting in groups can waste a lot of time if you’re not careful

So what I recommend with groups is that you put in the search bar and Facebook something that will contain a gr, so for example, I might put women in business, if I want to attract women in business or Sydney Mums, and you just see the groups that come up.

Now you want to be looking for active groups, people that have very recently posts and people that are engaging and commenting and not just posting your marketing posts.

So you want to make sure that you find groups that are all about serving and giving and helping each other in any community.

I suggest you have a play for a while.

And then I would actually pick your top three favorite ones, the ones that you really liked hanging out.

And I personally don’t suggest choosing the really massive ones for this, because there are so many people on there, you can just kind of get lost in a sea.

But the really small ones, they can be ineffective as well.

So I like to kind of go to the middle, the medium-sized ones.

Instead of trawling through loads and loads of posts, which can just take you all day (and we ain’t got time for that, right?!) what I suggest you do is put in the search within the group, a key topic.

So for example, if you’re a parenting coach and you’re in a Mum’s group, and you really specialise with having a baby get to sleep, for example, you might just put ‘baby’ or ‘sleep’ or whatever your topic is.

If you’re business coach, you might specialise in, for example, social media strategies, you might put Facebook ads, or whatever it is your main thing.

And then you just come up with the parts of the group that are just about that, and then go through the recent ones and just go in to be helpful.

If you went into groups every single day and answered, let’s say, five questions, or made five comments, and you did that every day, then at the end of the week, you might have 25 or 30 questions or comments that you’ve made.

And people will check you out. They will click on your profile, and they will they’ll have a look at what you’re up to.

So don’t just go in there pushing your stuff, go in there to give and engage.

2. Cross-promote

 

To cross-promote, you basically share in different places your other platforms.

For example, put on Instagram an invitation to like your Facebook.

On Facebook, you can put the invitation that says something like “Have you checked out my Instagram? Here is my handle. What’s yours?”

Or if you have your own Facebook group, you might say

“Hey, guys, let’s all share our Instagram pages.”

So be thinking – how can I promote my Instagram to my Facebook and my Facebook to my Instagram.

Also, if you send out a weekly email, sharing your latest blog or your latest video, then you can put in the “P.S” section or somewhere in your post, something like this:

“Hey, have you joined our Facebook group yet? It’s a community of like-minded entrepreneurs that are passionate about making a difference. Jump over here to join us”

Then post the link and an image.

Another thing I did recently to cross-promote was to post up an image in my Facebook group and said “Do you want weekly client attraction strategies sent directly to your inbox? Click the link”

So that’s another example of cross promoting – asking people in your Facebook group if they want to jump over and get email strategies.


3. Create a freebie

 

A freebie is a lead magnet that you can put everywhere through all of your social media through your email on your website. And you basically just create a downloadable that is like a guide, or a checklist or a cheat sheet or something that people will be able to easily download.

You want to make it really easily consumable.

So maybe five pages at the most.

Not an ebook, not a big long training, a one-hour video, nothing like that, just something short. Ideally it should take 10 minutes or less to consume it.

And it’s easy to create, because if you download it from your genius zone in your brain directly to your ideal client, then it won’t take you long.

I put this off for years… And when I actually did it, it only took me one afternoon.

Then I posted it everywhere.

I create all my landing pages on ClickFunnels. I recommend getting a high-converting system like Clickfunnels as soon as you can, as the results are usually 4 to 8 times better.

If you don’t want to invest much at the moment, you could use Thrive Pages or Leadpages, and to be honest there are plenty of other landing page builders available, I just personally find ClickFunnels to be the best.

Their pages have high conversion rates and are used by most of the successful companies.

Plus I can share my funnels with you so you don’t have to start from scratch, which can save you loads of time.

If you want these, you can get a 14-day trial by clicking here

Once you register for your free trial, just email me to let me know – and I’ll hook you up with my highest-converting funnels.

Once you’ve created your freebie, post it out everywhere.

This is a great way to grow your list.

Remember that all free strategies take time. So you don’t want to just rush it, you want to make sure that you take the time and you treat people like people and not like numbers.

You don’t want a whole lot of followers that actually are interested in what you’re doing.

They’re just liking you to like you, you want to make sure that you view people as potential clients or people that you can just continue to add value to support them.

I’ve got people that have followed me for years and years and might not ever be a client. And that’s totally cool.

You’ve got to be okay with that we’re in the value age now.

People who are scared to kind of give their best stuff you’re going to lose out.

So just know that the more you give, the more people will realise that you’re a generous person and that you’ve got a lot of knowledge and you’ll actually want to do business with you.

So don’t be afraid to give some of your best stuff away and have an abundant mindset. Just know that’s going to come back to you.

 

I’ve created a freebie called “How To Create A Winning Freebie”.

It’s all about how to create a great lead magnet and what to include to going to make it work.

I created a freebie and got 61 new leads through in the first week. It’s a really effective strategy to attract new clients.

So if you want that, go here to get the cheatsheet.


Would you like some help?

 

For a limited time, I am offering a FREE 45–minute 1-1 session to help you personally in your business.

I’ll help you with any challenges you have and create a roadmap customised to your business. You’ll know exactly what to do next to attract your ideal clients. 

Spaces are limited.

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The Number 1 Thing You Need To Do To Attract Clients Online

I want to clear up some of the myths and confusion around how to attract clients online.

It can be tricky to navigate and overwhelming and not easy to get right!

And there are also loads of opportunities to find your ideal clients online - people who are willing to pay you what you are worth. You just need a good strategy to attract them!

Many people feel like they need to be doing a hundred different things, so they end up doing nothing, or just posting pretty pictures or motivational quotes.

So how do you get paying clients online – not just likes and followers?

If you get overwhelmed and confused when it comes to marketing, or you struggle to create content that actually leads to PAYING clients, then you’ll love what I have to share with you.

The number one thing you need to do to attract clients online is this:

Communicate your value.

The businesses that succeed know how to communicate their value.

Every time you share online, ask yourself - is this communicating my value?

If you’re investing a lot of time on social media looking at people’s stuff, for example, that’s good but it should be a small part of your overall marketing strategy.

A good question to ask yourself is “Is this the best use of my time?”

Are you getting paid clients from your time on social media?

If not, you need to adjust your strategy.

You have skills, knowledge and experience that people can benefit from, you just need to be able to clearly communicate that online.

Here are 3 things you can do to communicate your value.

1. Organise your knowledge

Successful businesses take people from disorganised to organised. And the better you do that, the more valuable you will be.

Ben Harvey from Authentic Education taught me this and it really resonated with me. Organised knowledge will always be valuable to people.

So you need to organise everything you know about your topic and create a methodology or a model.

If you’re a health coach, you need to make sure you’re super organised about stuff that you already know about health.

If you’re a relationship coach, you need to make sure you’re super organised about what that you already know about relationships.

Clients are drawn to getting their problems solved and improving their lives, and that comes through organised knowledge.

You need to package up your offers ready for people to pay you money for, then share 'tasters' of what you offer for free online.

When you post content, make sure it has steps and a process, not just your random thoughts.

Digest and dissect things for people - they appreciate it. Yes, it takes time, but it's challenging to communicate your value without it.

 

2. Join the conversation that your ideal client is having in their mind

Online marketing is not just about pushing out what we want to say, we need to get into their mind and use the language that they are using.

Instead of yelling down the ‘hole’ to where our clients are, we need to get down into that hole with them and we walk them out the journey.

On social media, this looks like using their language. Talking about the pain and the problem. A lot of people don’t want to do this, they want it to be all happy and positive all the time.

They will scroll past if you use ‘insiders’ language – instead speak in the language where people think “She gets me”.

We find this out by actually having conversations – two-way! Not just pushing out our stuff.

When you talk to people, take note of their language. How they are expressing their hopes, dreams, fears, desires and frustrations.

Survey people, use polls, use informal conversations with people to 'mine for gold' that you can use to help more people like them.

Start your content by asking the questions that your ideal clients are asking themselves.

 

3. Give consistent, specific, relevant and helpful content

A lot of people have said to me “I don’t want to give my good stuff away, because then people won't want to pay me.

This mindset will cost you.

You need to show people you can help them, by actually helping them!

Yes, it's important that we don't leave people with the false perception that they can solve all their problems with our free content.

But we do need to show people our value in advance or they won't pay us at all.

We’ve all got access to information on Google and YouTube.

But people want more than that. They want a faster way from A to B.
They need accountability and support.

People appreciate consistent content, not general – but talking specifically into their problem.

Is your ideal client benefiting from your content now?

Think about your content strategy. Are using your organised knowledge to communicate your value?

If you’re not putting out a consistent, helpful, chunky piece of content at least once a week, you’re probably losing money.

You’re not showcasing your genius zone and your knowledge if you’re just reposting other people’s stuff, or putting pretty pictures up.

Entertainment and inspiration are good – but you need to position yourself as an educator because people need help.

Also, people will value you more if you speak within your genius zone and ‘stay in your lane’.

So where to start with creating content?

If you haven't already, you need to create a content strategy.

I recommend you start by thinking “Am I better at writing or speaking?”

If you’re not currently doing consistent content, just choose one – either written or video.

If you're already doing one of them, perhaps it's time to add the other.

If you’re good at speaking, do videos consistently.

Make sure your live videos are longer than 3 minutes for Facebook. To do this, you need to be giving education. Education for your ideal clients that helps them solve their problem now.

If you're good at writing, write blogs on your website then send people there via social media.

 

So which one of these 3 things do you need to focus on the most at the moment?

1. Organising your knowledge

2. Joining the conversation that your ideal client is having in their mind

3. Giving consistent, specific, relevant and helpful content

Your next step is to write a plan on how to execute this.

Maybe you need to connect more with your ideal clients at networking events.

Maybe you need to spend more time in Facebook groups.

Maybe you need to create your own Facebook group so that people can receive regular, organised knowledge from you.

Maybe you need to design a content plan around the 5 questions you most get asked about your topic. Or the most common myths or mistakes people make when it comes to the area of life you’re helping people with.

It’s hard to get clients if they don’t know, like or trust you because you’re not communicating your value.

Be you, value your strengths, gifts, experience and skills and don’t be afraid to put that out into the world.

 

P.S. Did you enjoy today's content and would like to learn more about how to attract your ideal clients?

Then I invite you to join me TONIGHT (Thursday 9th May) at 7.30pm for the ‘How To Attract Your Ideal Clients Online’ webinar.

Grab your place here

 

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