Kat Millar

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3 Little-Known Things That Kill Your Presentations

Most uccessful coaches, experts, and entrepreneurs use events to attract and sign up clients because it is the quickest way to build trust with your ideal audience.

By mastering the art of presenting and inspiring people to take action, you can position yourself as an expert and authority figure.

This leads to deeper relationships with potential clients as they get to know you better through video or Zoom, ultimately choosing you over other options.

Effective presenting is a craft that can transform your life both professionally and personally. By honing your presentation skills, you can work from home, achieve financial success, and boost your confidence.

You don’t need to be a super polished or charismatic speaker to learn this craft – anyone can do it.

Developing the ability to communicate your thoughts and ideas in a compelling way will also improve your communication skills in all areas of life.

Presenting is more than just a skill, it’s a game-changer that can elevate your personal and professional life.

However, there are some common mistakes presenters make that can be fatal and prevent people from watching, engaging, or even signing up to work with you.

It’s crucial to identify and avoid these mistakes to maximise the impact of your presentations.

In this video I share 3 little-known mistakes that kill your presentations.

You can watch the video here:

The 3 Little-Known Things That Kill Your Presentations.

1. Winging it, not crafting it

When you don’t take the time to craft your presentation properly when you’re just winging it, rather than crafting it without any type of structure that you’re following.

You can miss so much of your audience.

Because we all think in different ways.

There’s been so much research done on psychology and human behaviour and the way we process information that if we don’t follow the way the human brain naturally goes, we lose people.

The purpose of the presentation is for the audience, not for you. You are not there to process and download and work things out as you go.

You want to make sure that you have a framework that you’re following.

Always start with why then go into the what followed by the how to.

2. Focusing on yourself, not on the audience

If your nerves are making you so self-conscious, you’re thinking about yourself and not your audience.

It ends up that you’re not able to be really present and allow the flow to come through you, because you’re so busy thinking about yourself.

The more you think about your audience, the less nervous you’ll be.

3. Under sharing, or over sharing

A lot of people say to me, “How do I know what’s over-sharing and giving too much?” “How do I know what’s not giving enough?

Under sharing is being stingy and holding back from giving.

It’s so important, if we want to build trust, that we give plenty of free value, I find that the more give, the more clients I get.

We always have to provide great value whether that’s free or not. It’s not just oh, I’m going to hold back all of my awesome value only for my paying clients.

We’ve got to give substance content that has real-life application, even if it’s for free.

Now on the flip side is oversharing.

I used to do this all the time. Whenever I ran an event, I’d give so much away like this massive banquet and people would leave really full.

But it can be a disservice to people if they feel that they can go and do it on their own.

You want your presentations to give lots of value but you don’t want to give too much.

You always want to leave people satisfied and hungry for more.

There is a sweet spot in the middle between being generous and not giving away everything you have all at once.

There are many factors depending on where people are at in their journey, how much they’ve absorbed from you, or really how well they know you.

I’m going to be unpacking these factors in the upcoming workshop as well as so much more.

I’m sharing the formula that I’ve created “The clients from workshops formula” that I’ve used for the last 15 years.

To help you get clients from events, whether that’s workshops, webinars, master classes, or anytime that you show up to present.

I’m sharing how to create a really effective presentation where you craft it in a way that overcomes or dissolves any objections that they have if it’s the right person for you.

It positions you as the expert and the authority…

…and it really creates that desire for what you want.

How to deliver it with value getting that sweet spot. Making sure that it attracts and signs up the right people.

I’m also sharing how to market your workshops so that the right people come not just any people.

I’m doing it all without any complex tech. Without you having to do any sales calls. Or any of that kind of hustling tactics.

…It’s very elegant…

This powerful 1-day online workshop takes the best of what I’ve learned from running 300+ events and lays it all out in a simple system.

I think you’re going to absolutely LOVE How To Get Clients With Online Workshops

It’s limited to 30 seats only 

How To Get More Clients With Online Workshops
Why this event is different from other events you’ve attended…
  • It’s PACKED with Valuable, Tangible Tools & Strategies You Can Apply Straight Away to create FAST and lasting changes. It is NOT a pitch-fest. It offers tried-and-tested techniques that WORK and ENDS the confusion.

  • ​​It’s About Action: It’s not about just sitting and listening. Throughout the day, you’ll start implementing what you’re learning. You’ll be guided through the clear steps you need to create your own workshop plan, and walk away with key takeaways and clear actionable steps.

  • ​​It’s Designed Specifically For Women: As women, most of us process and absorb information differently to most men. We typically need more time to express and connect over what we’re hearing to bring it to life for us. This workshop includes plenty of time to connect, ask questions, and discuss what you’re learning, so you retain it better.

  • ​​Access To A Wealth Of Experience: It’s Being Presented By ‘Amplify Your Influence’ Expert Kat Millar, who has 18 years of experience in business and has helped completely transform the businesses and lives of thousands of individuals.

  • ​​It’s A Personal & Intimate Environment: This workshop is limited to just 30 people to create a more personal and intimate space. This more effectively maximises your learning experience and allows for a tailored approach, and more of your specific questions to be answered. 

Check out How To Get Clients With Online Workshops

Until next time, keep showing up and sharing your message because the world needs it.

Big love, see you soon

Kat xo

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3 Little-Known Ways To Grab Attention Instantly With Your Content

How good are you at getting people’s attention online?

In this blog and video, I share how to get people’s attention fast and maintain it.

You can have an INCREDIBLE program or service, but without being able to grab attention, it’s like having a Porsche, but leaving it in your garage. You won’t get far.

If you want to attract more clients, you need to understand the power of attention.

So, what is it that gets people’s attention?

A Harvard study showed that 90%+ of our buying decisions are made subconsciously.

We all have an internal subconscious ‘gate-keeper’ that’s designed to filter what to pay attention to. It helps us decide which content posts, videos, and emails to keep consuming…and which ones to scroll on by.

Often we don’t even know what we’re looking for when we’re online. What we decide to keep reading or watching is predominately subconscious.

If you don’t know how to speak directly to the subconscious mind, you’re probably trying to get people’s attention logically… (which rarely works). Because attention goes in order of the brain stem.

But when you know how to arrange your words in a way that gets people’s attention, you get more engagement, interest, and most importantly, more people inspired to take action to work with you.

This is what I call compelling content. It’s something I’m super passionate about helping coaches and entrepreneurs to improve on because if you can get this right, your written and spoken content can attract clients for you consistently.

You can start applying these principles straight away and make money fast, it’s super exciting!

So to get someone’s attention, we need to understand the science of action. What makes someone take action?

To get this, we need to understand 3 parts of the brain and the order in which each part is engaged.

1. Instincts 

The first level is instincts. With all our content, it’s important to always speak to the hindbrain first. The hindbrain is the ‘survival mode’ part of our brain, also known as the lizard brain or reptilian brain.

When people are scrolling through social media or looking through their inbox, they are typically in ‘instinct’ mode.

The instinct acts like a ‘gatekeeper’ and makes decisions super quickly, it’s subconscious, it’s super quick. And what we’re asking at a subconscious level is “Is this going to move me up my hierarchy of values”.

That’s what’s happening under the surface. The hindbrain is analysing super fast “Is this going to waste my time, or is this going to give me a return on investment”… whether that’s through entertainment, learning something that we didn’t know, being inspired, or a story that warms our heart.

So, at a family party when my Uncle talks about motorbikes, that is lower in my values. And he couldn’t care less about hearing all about business and personal development, things that I’m into. So, this is happening at that level.

2. Imagination – Emotions

The second level is imagination. The next gatekeeper we’ve got to get through is the emotion, which is activated in the imagination.

We’ve got to move people and evoke their emotions.

We do this by getting them to imagine a scene playing out – to be aware that you understand their problem SO well that they think “oh my gosh, she gets me. I really feel the truth of what she’s saying”.

We do this by painting a picture using specific language.

3. Intelligence – Logic

Once you’ve gotten through the instinct, and the imagination, then you get to the intelligence.

This happens at the prefrontal cortex of the brain, which is the logic, the analysis, the order and structure part of the brain.

A lot of people try and reach people with logic, and they haven’t come through the gatekeepers of instant and imagination.

It always goes in this order. Always. This is the science of voluntary action.

In order to get someone to take action, we need to work our way UP the brainstem.

So how do we do this?

There are 3 things I teach that are super effective in grabbing attention:

1. Talk about a specific PROBLEM your ideal client has

ATTENTION is based on a hierarchy of values. Anyone on the planet will be receptive to your content if you shift them UP their hierarchy of values.

Certain things are more important to us than others.

Research shows that most people are thinking about their problems. So if we try and reach them with a solution too quickly, we don’t build trust with them.

Today I was in Macquarie shopping centre and the Flying Doctors tried to stop me. But because I was on a mission for something more important in that moment, I didn’t stop.

The day before I was approached by someone asking me to donate to dry July because she saw my post on my recent skin cancer scare. And that made me stop and pay attention because it was in my ‘attention field’.

When you have to make quick decisions, we do it based on our values.

Any time a human tries to pull you down the hierarchy of values, you will probably get annoyed.

One of the reasons communication breaks down is because one person talks about what is important to them, and not important to the other person. Then the other person starts talking about what is important to them.

Most issues we have with human beings are that we’re trying to pull their attention lower into things that are less important to that person.

The question to always have in mind when creating content is – Is what I’m about to talk about important?

When people are shifted up their values scale, they will be grateful.

If there is a problem preceding your information – the solution becomes important.

People scroll past if you shift them down their attention scale. They stop and consume your content when you shift them UP their attention scale.

This is why it’s so important to be clear about who you’re wanting to attract, so you know the language that shifts their attention UP their values hierarchy.

2. Share the CAUSE of the problem, revealing something contrarian

Once we’ve gained someone’s attention, we can unpack the cause of the problem, being contrarian – meaning, going against something.

Russell Brunson calls this ‘throwing rocks at your enemies’.

You don’t throw rocks at the person or business, but more like a concept.

So let’s say you’re a nutrition coach, and you help people with losing weight, and you do it through a keto diet. You might throw rocks at a calorie-counting diet.

If you teach people how to run marathons, you might be contrarian to CrossFit, or high intensity interval training.

If you’re a parenting coach, and you’re all about hands-on parenting; that’s a method that you teach, you might go against people who are very hands-off parenting.

If you’re a mindset coach you may focus on self-care as a healing modality, vs. a coach who focuses on contribution and service as the priority for healing.

In my business, I teach that that doing a blog once a week, or joining a clubhouse room or starting a podcast is not the fastest way to get clients.

The fastest way is by having a profitable presentation.

Think about the opposite of what you want to share. What do you stand for and against?

Use this when you’re unpacking the cause of the problem your ideal clients have.

3. Share the exact SOLUTION of that problem

The third thing we share is the solution of the problem. We show people clearly exactly what they need to do.

This is all about POSITIONING.

If someone’s knowledge is organised, they change position in your brain and value goes up.

Every time you open your mouth you are constantly positioning yourself. Are you subconsciously lowering or raising your positioning?

The best way to position yourself is to teach people something they didn’t know – or teach in a different way.

When you organise the knowledge in a way that has a pathway, that’s what people pay for.

They pay you to take them through a process that speeds up their results. A roadmap or game-plan that accelerates the process for them.

This system is what I personally use to get clients consistently and make 6-figures per year in my business and what I teach my clients.

I typically get at least 3 discovery calls booked into my calendar every week by applying these principles.

I use them in my written and spoken content. You can do this in ads and organic content, in your social media captions, emails – everywhere you show up online.

This strategy is so powerful because you understand how to do it, you can get clients very fast.

So I’ve decided to teach a small group of people how to do this. I’m creating a new 30-day compelling content mastermind, where I’ll be leading people through this powerful process to create the right language to call in truly ideal, quality clients.

This will be available only for people who are already in business, you’ve already had clients, and you’re pretty settled on a particular ideal client.

I’ll help you craft your content in a way that attracts and converts, so the right people can immediately see what you’re all about and that it’s for them and want to take action to work with you.

It will be a very exclusive small group so that everyone gets personal coaching with me about how to use your content to attract the right clients.

If you’re interested, reach out and we’ll have a quick chat to see if you’re a good candidate for the mastermind.

So just send me a DM on social media or email me: info@katmillar.com if you want to be considered to be part of it to make sure you get results.

See you soon!

Kat

 

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5 Fun Ways To Create A Powerful USP & Stand Out Online

Are you clear on what makes you different?

Having a USP (unique selling proposition) helps you stand out online and differentiates you from your competitors.

People searching for a solution online are often overwhelmed with options. They want to quickly be able to identify why you’re different to your competitors, so they know why they should choose you, as opposed to another business.

Your USP is what makes your business stand out. At its core, it should quickly answer that question that your potential clients have in their mind, which is “What makes them different from other options I’m looking at?”

Understanding your USP is crucial to guide your marketing decisions.

I like to think of your USP being the sweet spot between what your client wants and what you are really good at.

A really compelling USP should be memorable. And it should be specific and tangible. It shouldn’t be, “We deliver fast service” or “We have a high-quality service.” That’s very vague and general.

You want it to be specific, so it’s your offer, your way of teaching, your methodology, framework, or formula that makes you different.

It should also be focused on what your ideal clients value because there’s no point in being unique just for uniqueness’s sake.

It needs to be something important to them so they truly care about it. And it’s more than just a slogan and a compelling tagline. It’s something that you incorporate into every area of your business. You show your uniqueness and craft your message around that.

So here are 5 fun ways to create a powerful USP and stand out online…

1 –  Unpack Your Uniqueness

To unpack your uniqueness, think about the things that you do that other people struggle to do, but you do it really naturally and really easily.

At the moment I’m working with a client and we are working on crafting their webinar and building a framework around it. She couldn’t believe how easily I could come up with a framework, because it comes effortlessly for me.

What are the things that you can do easily, that come effortlessly to you because you’ve done it for so long? This is part of your unique brilliance and your genius zone.

People pay really good money for people who work in their genius zone. People are born with talent and gifting’s, but  your USP also includes your mastery of an area, your skill acquisition,  time and effort  you’ve put in to learning.

There’s a difference between being gifted and talented, and actually being masterful at a skill because you’ve honed it and unpacked it. You’re not just brilliant at it, you’ve unpacked that gift and you’ve developed it.

What kind of things have you really developed that other people haven’t developed? Also think about what your friends, family, clients and people that you know would say you’re really great at?

Unpacking your uniqueness is finding what makes you who you are. Then think about your personality. Not everyone wants to work with certain personality types. Just your personality can be enough to differentiate you from other people.

Your USP doesn’t have to be some really crazy thing that no one else is doing. For me, I’m a combination of practical business skills and strategy, and also mindset and spiritual. So these are things I’ve combined in my business that made me a little bit different.

I only ever teach what I do. Some people are just learning, teaching, then learning and teaching, but they are not actually applying it and getting success before they teach other people.

I think about my background as a teacher and a trainer for 6 years. I was a teacher,  trainer and assessor. I was a lecturer in business and fitness, so my training background is part of my USP.

I have an ability to run full-day workshop online and this makes me a little bit different to some people that don’t have that background. So think about what work you’ve done in the past and think about different combinations of things that you’ve done that are different.

The very first person who taught me presenting had a copywriting background.  He used to be a copywriter and he pulled that skill set into his presenting skills and it was a really unique combination. It was actually why I signed up for his program.

So think about the work you’ve done in the past 10 or so years. My background is as a weight loss coach and personal trainer, so now a lot of my clients are in wellness and it’s part of my USP.

I understand the process of transformation. I can really help a lot of people who work in the health, fitness and wellness industry, because I’ve worked in it myself.

I have a client who runs a gym in Melbourne, and I’m helping them work through their whole sales process, because I’ve worked in a gym for so long. My skills used as a trainer in a gym apply to business.

I have an understanding of mindset and breaking through limiting beliefs, which come up in business all the time. I used to train world champion bodybuilders, so I understand resilience and the entrepreneurial mindset of having to push through when things are hard.

Think about your gifts, skills, your area of brilliance, your personality, and other unique traits you hold.  These are what make you a little bit different. These are part of what makes you unique and they form your USP.

2 – Dig For The Difference

Digging for your difference is really about defining how your program is different. Your USP defines your uniqueness, and then you have to dig for the difference, which is why people will be attracted to your program or offer.

What is it in your program, or in your offer, or your service that could be a little bit different? Maybe you include some finished components, so you’ve done work for them already.

I do that usually as a bonus, where I might do a “done for you landing page” for my clients or some “done for you copywriting”.  I also offer lifetime access to my modules for my online courses, and that’s something that not everybody offers.

When you think through the components of your offer or your program, what are some things that other people don’t offer? Maybe you’re really good at making things very clear and step-by-step. Or perhaps you’re very good at organising your knowledge and taking someone through step-by-step.

Maybe your program has one-on-one components, because you’re still a small business and small enough for it to be really personalised. This is something that makes me a little bit different. I’ve learned from multi-million dollar companies and I’ve invested lots of money in them. I’ve learned a lot of strategy from them.

But my business is still at a point where I can be personalised, so people don’t just become a number and get lost in the crowd.  I can have a really small, specific mastermind of a few people so that there’s lots of personalised support from me.

Another reason why my program is different, is that a lot of programs give monthly group coaching calls. And I decided to make my group coaching weekly, because I just really wanted to provide that level of ongoing support.

So you might think about what your program looks like in terms of the level of support you give. You may want to do daily texts for people.

When I was working as a weight loss coach, one of the motivational things I came up with, was that I would text my clients a motivational text every morning.

The very first course I did was in MailChimp, my online CRM. Every Monday, Wednesday and Friday, my clients would get an email. I had Monday Motivation, Winning Wednesday and Friday Feast. I would email my clients a YouTube link, or a recipe, a motivational quote, or image.

This was a 12-week program so I  created 36 emails for it. People just loved receiving these motivational, inspirational things in their inbox. So think about what you can do to make yourself a little bit different.

Something I do in my program, is I have a manifesto. When I used to do live events, I would laminate a manifesto and put a little chocolate and a few different things in a gift pack on the chairs, so when people came into the boardroom, there was something a little extra there.

When I was running a business speaking group, I created a card and superimposed the person’s face over a TED talk speaker. I did it on Canva. I put their face on that person’s body, and it was like them delivering a TED talk and I put a caption, “This is going to be you one day.”

These cute, fun, and quirky things are part of the culture you are building for your community. I run an inner circle community which is a small, private Facebook community and I’m in there answering questions every single day.

I know that’s different because a lot of programs don’t have the course creator actually answering the questions every day. They get admin people to do it. And I may not always do this, as my business grows, but right now I can do this, so this is another point of difference I offer.

3 –  Pinpoint Your Promise

Pinpointing a promise is like you’re making a pledge to your clients.  This can be implied, not just spelled out in your USP statement. You want to think about the result of what you are going to promise your client.

Give an outcome in your promise. An example is, “If you follow these steps, you will get this outcome.” Or it could be, “If you follow this formula, you will get this result.”

I did a challenge a few years ago and it was a $10K challenge that the guy promised. It was such a clear promise. He promised if I did his steps, I would make $10k.

It takes courage and boldness to have a strong promise like that, but it’s absolutely worth thinking about. If your promise has any type of number or dates within it, like, “Lose 5 kilos in five weeks.” People absolutely love these.

A friend of mine has a promise of, “Book 3 discovery calls in 48 hours.” This has got the number and the dates, so it’s super powerful.

4 –  Comb Your Competitors

Combing your competitors means looking at what your competitors do who are above you, and then implementing that. Look at 3 different businesses who are above you at the next level and model them.

Don’t copy. Look at the language they use because they’ve obviously done a lot of research. If they’re quite ahead of you, they’ve really done a lot of research, so look at what they’ve done differently.

Then look at what you can do to bring something different or better.  Ideally, do something better. If you’re just starting out now, look at how you can beat them. Use the fact that you’re smaller because you can use being small to your advantage.

Being a smaller business means you can provide personalised support and service that a lot of big companies can’t do because they’ve grown so much. They can’t do one-on-one anymore because they’re just too busy. Use what you’ve got and play to your strengths.

I’ve got a new client in Utah and she’s fabulous. She’s got 3 different target markets. She’s a real estate agent, and we were talking about how she will find the language that each 3 target audiences use.

My suggestion was to choose 3-5 Facebook groups to hang out in every single day for 7 days. Spend a good 10-20 minutes there each day, reading people’s comments and questions, and she will get a good feel for what people want and how to use their language.

5 – Start A Story Bank

Your stories are really what makes you unique. Your unique stories are valuable and they are yours, so start a story bank.

Open a Google document or spreadsheet, and think about your ideal clients. Think about their 3 biggest pain points and problems. Then think about a time in your life where you had these problems.

I decided to group it in decades. So from 0-10 years old. 10 to 20 years old etc. I know this sounds crazy and you probably are thinking why things from childhood can be relevant, but you can take learnings and wisdom from these experiences.

Say for example, when you were 9, your mum left or you moved overseas. Share the wisdom you have drawn from that experience. It doesn’t have to be directly related to your business. Then think of 3 instances from each decade from your life that relate to the pain points your target market experience.

Your combination of stories and experiences really makes up your USP. If you’re 45-years old, you’ve got 5 decades to draw from. That’s 15 stories you could have.

They could be turning points or an emotional experience where you had some kind of pain or problem that potentially is going to relate to your ideal client.

One of the things that led me to push to build a business is, I remember seeing my Dad be so diligent and going to work every single day at the same company for 40 years. But he left that job with no intellectual property.

I don’t want that to happen to me. I want to have a legacy that I build. I want to create something that’s mine. I don’t want to pour my heart into someone else’s business or company.

When I was a teacher for 6 years, I was teaching someone else’s curriculum and that really bothered me, because I wanted to be teaching my own content. These types of stories are going to help your unique selling proposition.

I have a client in Ukraine. I met him when I was living in London and he connected with me 10 years later. He is adopting a new daughter. He said he needed a coach and he wanted to work with me. He has a beautiful team of people who are growing his company with him.

We’ve just gone through this process of defining his USP. It started off as a community dedicated to impacting orphans, so it was all about orphan care. His heart is to help orphans because that’s where the sex trafficking trade thrives, when orphans are released and don’t have family support.

Then we were looking at another community that was wider and broader called, Journey For More. They are ordinary people doing extraordinary things. We were toying with the idea of going more specific or whether he should go broad to make his community broader.

We decided on something in the middle, “Live Your Fullest Calling By Contributing To The World’s Most Pressing Needs.” We found this in-between space, where it’s all about everyday people wanting to contribute to a cause that is one of the world’s most pressing needs.

It’s a beautiful example of how we need to craft and think about where we’re at in our journey, what types of clients we want to attract, and how we want to be specific and clear, but also open it up so that you can really grow and expand as well.

So that’s 5 fun ways you can create your USP and stand out online.

I recommend you share your USP on social media, in emails, and in other places you show up online, such as if you are interviewed on a podcast or Facebook Live video.

You don’t just want to create your USP and put it in a drawer or in a folder. You want to consistently be showing your uniqueness.

Take the time to think about your uniqueness and why someone would listen to you over someone else. And then keep repeating that same message.

You might feel like a broken record. I do sometimes, but repetition is the mother of skill and it’s one of the key ways that people get to know your brand, messaging, and what makes you unique.

Want help defining your USP and uniqueness to stand out?

I offer a free discovery session for first-time people who want to take their business to the next level, so if you need help, please don’t struggle alone. Reach out.

Apply for a free strategy session here

Chat soon,

Kat

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Content That Gets You Likes Vs Content That Gets You Clients

There is a big difference between content that gets you likes, and content that gets you clients.

And it’s not just the dollars that come with gaining clients. I have discovered 3 simple tricks that will make your content 100% more compelling.

Content that gets you likes may be interesting and entertaining. It might be a little educational.

But there are depths and layers that we can add to our content, which inspires people to actually take action as a result of reading your content, and this is our ability to influence through our content.

Influence is the ability to inspire someone to take action to get more of what they want. To influence someone, you have to go deeper into their subconscious mind.

Lots of people are producing content, creating videos and getting themselves out there online now, but not many people have a solid, consistent, client database and income.

Success is not about just people liking and commenting on your posts. The most successful people actually aren’t spending all this time on social media checking likes and checking comments.

The most successful people are too busy servicing their clients to worry about that.

Once you know how to create influential content that is compelling, your whole world expands and opportunities open for you.

It doesn’t mean you’re better, it just means that people position you and see you differently. More people contact you to speak on their podcast or in their Facebook group. That’s what happened when I shifted my live events online.

When I was started shifting all my events online, I had many invites to speak to various groups and on podcasts. This was because I was consistently showing up.  I was willing to consistently show up with content that influenced.

I challenged myself to not just create ‘How To’ content or ‘Step by Step’ content, but to go deeper into people’s subconscious mind, because that’s how you influence. When you understand the drivers below the surface logic, then you can get more people booked into your calendar for strategy sessions and discovery calls.

Influential content is crafting your words in a way that makes people want to take action, and take that next step towards actually working with you.

Whenever I put out a new blog or a new video, or send a new email,  I’ve really crafted it and thought about the how to make it compelling and influential. Typically people reach out to me and book into my calendar or webinars, or they contact me privately.

Crafting influential content works. You don’t have to have 1000’s of people on your mailing list, you just need to know how to influence people.

When you have developed the skill of influence, people will reach out to you for PR opportunities and for joint venture opportunities.

You will find the whole world opens up to you and it’s not by chance. It’s because you know how to arrange your words in a way that speaks at the subconscious mind.

It’s about knowing how to awaken desires within people, to make them want to learn more, and motivate people to move away from their pain.

Credibility doesn’t come from just having knowledge. They say knowledge is power, but it’s actually only potential power. Credibility comes from getting people results.

When people want to succeed, they seek advice from people who get results and who are further along in the journey than themselves. It’s not just about teaching something to people, it’s about your ability to communicate your value so that someone wants to follow you because you get results.

1 – Influential Content Is Conversational And Natural

Influential content needs to be conversational and natural. People want simplicity and they want something they can understand easily.

People are influenced when they trust you. Who do we trust the most? We trust the people closest to us. We trust certain family members, our friends, our partner, our close peers.

If we’re not being our natural selves, our content can sound formal, when we wouldn’t speak that way with our friends or family if we were chatting over a coffee.

When you create content, you need to speak to your clients as though you are speaking to a trusted family member or friend.

We also do this when we get on video. I look back at my first Facebook Live and I cringe! I was so unnatural. It’s not easy to be yourself when you get a camera in front of you.

When things are not natural and they are hard to read, or when you sound like a robot, your readers lose interest quickly and they scroll on by. So you want to write like you’re just sharing to a friend and write in a conversational tone.

That is what makes it influential. We are more influenced by our friends than we are by a marketer online, or by a business person online.  We’re influenced by the people that we trust and the people that are closest to us.

Forget what you learned in English, in terms of things having to be in perfect grammar. When you write as you speak, your writing is going to be more influential and you’re going to be ahead of most people,  so keep it casual.

2 – Influential Content  Speaks To The Subconscious Mind

There was a study done by Harvard, that shows that over 90% of our buying decisions are made by our subconscious mind. When you think about buying, it’s all about influence.

When you buy something, it’s because you’re influenced in some way by the colour, shape, the words or the sound. Something influenced us to buy it. So if you want to influence people,  the most essential business skill you can have is to be able to speak to the unconscious mind.

We do this by understanding the real drivers of human behavior. It’s not logic. It’s connecting with the pain, desires, values, shadow values, beliefs, and things that go beyond our logic.

For example, status is one of the 7 desires that I spoke about in the last training. The need to increase our status by something we buy is a strong driver. People are asking themselves if what they are buying will increase their status.

Other drivers could be the appearance of intelligence, looking smart, appearing powerful, being wealthy, or it could be something altruistic, like doing kind deeds. If you want to influence people, you need to understand these subconscious drivers of human behavior.

When we purchase something, we often aren’t thinking logically. It’s like doing a bungee jump. You don’t think through it as though you are going to get different benefits of it. You don’t think through the pros and cons of doing a bungee jump.

When I decided to do a bungee jump, I wanted to feel the thrill and the freedom of throwing myself off a bridge. I wanted to feel brave and courageous.

It wasn’t a logical decision. It made zero sense to throw myself off a bridge. My Mum was absolutely mortified and said she wouldn’t throw herself off a bridge if someone paid her $500 million!

But yet, I chose to jump, even though it made no logical sense because it actually is not logical.  It was so scary. There were not many benefits. But I was driven to do it.

Influential content speaks to the side of someone that’s driving them, the side where they’ll find the money, they’ll find the way, they’ll find the resources that they need to make it happen.

If I think about the programs that I’ve invested in to teach me with my business, the most expensive one was $17,000.

I had no money at the time and I had 3 credit cards full of debt. I think now that it was such an illogical decision to put myself in another $17,000 worth of debt, but I didn’t think of it like that. I thought of it like an investment into my future.

I’m so glad I wasn’t logical because that was one of the most powerful things I’ve ever invested into. It gave me an NLP certification which absolutely changed my life and the way I think about myself and the world. It gave me a life coaching certification, speaker training certification, and a business certification.

I have seen a massive return on investment because I’ve made way more than $17,000 back from that investment. It was illogical, but it felt right, because the person who sold it to me influenced me, because he pushed on those values. He helped open my future vision of myself to be a successful business owner.

So too,  you can deliver content that goes straight to those core needs. And remember, it’s about emotion, not logic. When you learn to speak to the subconscious, it transforms your content completely.

3 –  Influential Content Speaks Directly To A Person’s Pain And Desires

Influential content speaks directly to a person’s pain and desires and this is how we wake up the emotions. You really need to know your ideal client and speak directly to them.

You can’t expect people to be influenced by your content if you don’t understand them. And you’ve got to speak their language and know specifically what pain areas they have.

What are their fears, frustrations, and struggles in their life right now? Then you need to articulate their pain to them exactly in a way they would say it.

We used to get taught paraphrasing. When you’re having a conversation you do open listening and you paraphrase back to the person what you heard and you repeat it back exactly how they said it. So if someone said they want to get rid of a muffin top, you wouldn’t say, “Oh, so you want to get toned obliques?”

You would repeat back using their exact language.

You’ve got to use your ideal client’s exact language. And to do that, you have to get to know your target market. And you do this by having lots of conversations with your ideal clients. I’ve done hundreds of free sessions with people who are ideal clients so I could learn their language, their pain points, and their desires.

So there you have it, the difference between content that gets you likes, and content that gets you clients.

Want help to grow your business?

Business is too hard to do alone.

If you need help to get more right-fit clients, free up more time and create a profitable, lifestyle-friendly business that you LOVE, I’m offering a free 45-minute next-level business strategy session, where you’ll get clarity and a clear action plan.

I’ll walk you through a roadmap to show you exactly what you need to do and personalise it to suit you. 

Apply now for your free next-level strategy session

 

 

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How To Share Your Value Online, Without Feeling Like You’re Bragging

When it comes to sharing your value online, do you worry that people will perceive you as big-noting yourself or bragging?

We’re aware that it’s not really acceptable to brag about ourselves!

But we’re also mindful that we need to be sharing our expertise and credibility to promote our business.

So how do we share our experiences and value, without coming across as though we are being boastful?

In this video, I share 3 ways:

1 – Show, Don’t Tell

As an entrepreneur your job is to express your worth by organising your knowledge and offering it to the world. This may be uncomfortable for you, because it involves showing people how you can help them and being confident in it.

It means not being afraid to be seen and heard, not being afraid of having a voice and having an opinion. You are  far more valuable than you realise. You’re probably earning way less than you deserve.

No one is going to come along and demand that you realise your worth. That’s up to you. And you won’t last in business long if you don’t! 

If you want to help more people you’ve got to be clear on your value and you’ve got to let people know about it.

I love what renowned marketing expert Frank Kern says: “The best way to show someone that you can help them is by actually helping them:.

If you want to share your value – ask yourself how much value you are ACTUALLY giving to your people?

Not just intermittent value, but consistent value where you are showing up regularly to help your followers.

Does your audience feel they can really trust you to keep showing up?

Can they rely on you not being here today and then gone tomorrow?

Are you just re-posting other people’s content, or are you deliberately crafting something from scratch that will genuinely be helpful for people?

A lot of people don’t want to give all their secrets away and you don’t have to either.

However, you can give away so much of your knowledge and valuable content and people can still want to pay you. They need more than just information.

Even though I give a lot of free knowledge away, people still need a personalised roadmap to help them through their business journey, and there is only so much you can get out of my free posts, blogs and videos.

Eventually you need to get eyes on your business and have someone help you create a clear roadmap that will guide your business into being all that you planned it to be.

Putting yourself out there requires courage, effort and consistency. It requires you to be loyal to your followers and to the people who are watching your life. It means sharing your opinions and sharing your unique feelings, even though your opinions might ruffle some feathers.

Marketing is about targeting the right people and being willing to not attract everyone. Leaders and influencers are not afraid to repel some people, when the right people are drawn to them.

You see this on YouTube all the time. As the likes go up, the dislikes also go up.

If you are going to attract some people, you are also going to repel others. It’s the nature of online business.

If you’re struggling to get clients right now, it’s probably because you haven’t shared enough value, or communicated your value well to your audience. You have a genius zone that other people need and don’t have.

The more you know your value, the more you’ll be able to communicate your value. So some of it actually comes down to valuing yourself and your self worth. It’s really about backing yourself.

You need to back your work ethic, back your ability to help people and back your program. Put your program on a pedestal, not yourself. And this is how you can share your expertise and your brilliance, by really talking about your program. Your program is not just something you’ve created, it’s a part of your core being that you’ve poured yourself into.

Most Mothers wouldn’t reject their child or put them down if someone complimented her child and called them pretty. She probably wouldn’t say, “No she’s not”. She created that child, so she would hopefully accept the compliment and respond with a thank you.

It’s the same for a program you’ve created.  You don’t have to say you personally are great, but you can say that your program is excellent because of how you have invested what you’ve learned, your experience and your soul into it.

You can share how you’ve spent a long time creating the program and within it you share your knowledge in an easy to follow, step-by-step process. Instead of elevating yourself, you elevate your signature system that you’ve created.

2 – Have A Balance Of Strength And Warmth

There’s an amazing book called ‘Compelling People’ by John Neffinger and Matthew Kohut.  They did some research on compelling people who have a very large audience.

What they found is that compelling people have two important traits – strength and warmth. Compelling people have a balance of strength and warmth, where they have found a sweet spot of balance between these two traits.

Showing Strength

Strength is that directness and confidence that holds conviction behind it.  When you are in the presence of someone who is very powerful and very strong, you feel an energy exuding from them. It makes you trust them.

Strength is such an important part of showing your value. You’ve got to be strong and confident in your conviction and certain of who you are and what you offer. Strength is also about competence.

When you are confident in your competencies, you know that you have expertise and can deliver results. Strength is shown in your certainty, confidence and competence in what you are offering.

Showing Warmth

If you have strength but you don’t have warmth, you come across as too direct and hard. It’s the opposite end of the spectrum. If you’re too far on the strength end of the spectrum and don’t have warmth mixed in, you come across as direct, hard, unlikable, not relatable and intimidating.

People will think you are powerful, but they won’t want to get in close proximity with you. You become scary to people. So your strength needs warmth to balance it out.

Warmth is having empathy, understanding and having the ability to listen. It’s all about the connection. It’s conveying your humanity, being relatable and vulnerable. People often think that vulnerability lowers your value, but it actually increases it.

If you want to have compelling copywriting, you want to have a good balance of strength and warmth. Take the time to assess yourself and ask yourself where you sit on the strength and warmth spectrum. Even ask some people close to you for how they experience you to be.

If you’re really strong, think about how you can turn up the warmth a little. It could be smiling more, telling stories or sharing your experiences and bringing vulnerability into your personal stories when you’re sharing your value.

If you’re more on the warmth side of things and you’re really good at relating with people, building connection and showing empathy, then maybe you need to push your strength side a little. You may need to be more assertive and tell people how you can help them, and share about the consequences of them not changing.

3 – Evoke Emotion

The language and words we use in our content can evoke either fear or desire and you want both of these within your content to create compelling content. Compelling content evokes the pain that people are in and it pushes on their pain points.

There are 7 pain points that people try to avoid, and I go deeper into these in my upcoming webinar.  Your clients are feeling pain in some of these areas and there are words and language that we can use to help them avoid their pain and remove them from the trajectory they are on.

There are also 7 main desires that humans have, that are solved by service-based businesses like coaching and consulting.

With both pain and desire, you’ve got to be thinking how you can express your value and also move people emotionally, because it’s not just about sharing content. There’s so much information out there, we can Google anything, anytime on our phones. It’s not just about sharing information.

It’s inspiring people to act. That is what valuable content is. Valuable content is not ‘3 tips’ or ‘3 secrets’ or ‘3 methods’.

It’s about using story and emotion to push on pain points that invoke emotion and desire that inspires someone to act.

When you are creating your content, really think through the language and the words that are going to bring the pain or desire feelings to your readers.

When you inspire someone to take an action, even a really small action, they attribute that to you, and they’re like, ‘Wow he moved me. He didn’t just entertain me, he educated me and helped my belief to shift so I see things differently now’.

And that is what valuable content does. Valuable content is about showing and not telling. It’s about having a balance of strength and warmth and it’s about showing value and evoking emotion.

If you would like to know how to do this, I’m unpacking it all in my upcoming, free webinar, on Thursday, 18th February.

I recently ran a 1-day event, where I delved deeply into the art of creating compelling copy.

I shared my ‘Compelling Copy Formula’, and unpacked the psychology of influence, which enables you to understand at a deep level how to inspire people to take action.

I received so much great feedback about it that I decided to run a FREE LIVE online ‘best-of’ evening event with the highlights that people loved MOST!

If you want to avoid being drowned out in the sea of noise with the masses online, and you want to understand how to create compelling content and get my actual step-by-step formulas, then this webinar is for you.

I’ll be unpacking how to write influential copy and how to utilise power words and phrases that move people towards you.

I’m sharing how to communicate your value in a way that people get to know, like and trust you, so you can attract new clients FAST!

Learning how to write influential content has the potential to change EVERYTHING for you.⠀

Want help to grow your business? 

Business is too hard to do alone.

Do you need help to get more right-fit clients, free up more time and create a profitable, lifestyle-friendly business that you LOVE?

I offer a free 45-minute business strategy session, where you’ll get personalised guidance, direction, clarity, and a clear action plan.

I’ll walk you through a proven business growth roadmap and personalise it to show you exactly what you need to do to hit your financial and freedom goals. 

This is only for people who are ready and committed to change.

Apply now for your free strategy session with Kat 

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