Kat Millar

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3 Important Ways To Stand Out In The Saturated Coaching Market



Do you ever wonder how to stand out in the saturated coaching industry?

The landscape is changing so fast with more and more people becoming coaches and heading online to do business.

That means, that we as coaches need to level up the way we engage with our audience, communicate our value, and how we can help them with our own unique brilliance.

Being a good coach is not the same as being able to grow a successful coaching business.

In fact, less than 24% of coaches are able to sustain themselves and focus on coaching full-time.

Only a profitable coaching business (not just coaching) gives you the FREEDOM to coach people all around the world from anywhere…

… and enjoy a great lifestyle, help lots of people, and be rewarded for it.

The coaching industry is the second fastest-growing sector in the world. In 2021 it’s estimated to be valued at over $2.4bn and is still growing.

The coaching industry is the second fastest-growing sector in the world.


People in all spheres are recognising that they’re facing hard challenges which they’re not prepared to solve on their own.

They are looking for help and the demand for coaches is increasing.

More organisations and individuals are using coaching services than ever, and it’s predicted that specialised expertise will play an increasingly prominent role in the success of coaching in the coming years.

According to a survey done by Acuity, 22% of coaches said their revenue was totally unchanged and 52% said they saw an increase in revenue during 2020.

Experts are projecting exponential and explosive growth from this year to 2022 and beyond.

So … how do you stand out in the saturated coaching market?

I’ve been in this industry for over 10 years and there are patterns that I’ve noticed over the years that I think are going to be very valuable for you to know.

Moving into the future, there are 3 things I think we’re going to notice more of…

1. The need for up close and personal assistance


This is what coaches do so well, and the need is growing. This can’t be replaced by AI.

The coaches and experts who are offering a higher level of help – premium personal help – are the ones who will stand out.

Unless you’re a world-class marketer, it’s too hard to create a stand-alone online course and expect to make a significant passive income from it.

The amount of resistance that’s in the industry now of online courses is so much higher.

There is such a low barrier of entry for people to create courses now. Everyone’s doing them.

So stand-alone, online courses are going to decrease in terms of their sales.

So, if you’re thinking about creating a passive course where there are no other elements involved, I would be cautious about doing so while heading into the next season.

Your clients are wanting hand-holding and specific, personalised help for them..


Online courses on going to decrease because there’s a saturation in the market.

People are sick of just getting a login and saying, “Here you go, watch 185 videos and figure out how to apply it to you.”

People are wanting accountability. They’re wanting hand-holding and specific, personalised help for them.

They’re wanting transformation.

So if you want to sell online courses – the ones that are going to stand out in the future are the ones that have support along with them.

People want live experiences with you – live events, live workshops, masterminds, coaching experiences, Q&A sessions.

There needs to be human interaction with you and with other people doing the same journey, and a transformational, experiential approach.

2. The need for results-based services

People want to achieve results in a shorter period of time. They want more intensity and faster outcomes.

Organising your knowledge and experience will make you a highly sought-after coach, especially if you’ve personally faced complex problems and discovered solutions that will be of massive benefit to the people you serve.

With so many new people entering the coaching business, barriers to entry are rising.

Up till now, all you required was word-of-mouth referrals but that’s not sustainable.

How do you, as a coach, grow your business?

You organise your knowledge and share valuable content.

Content marketing is projected to be the primary method of promotion in the coming years because it allows you to position yourself as the expert.

Content is King


With content marketing, you can carefully craft your message and deliver it in your own voice, all in your own time frame.

You can respond and engage with people even before they’ve signed up and establish trust and authentic relationships.

Offer to be a guest on relevant podcasts and summits. Run your own online events.

Share content regularly – written and spoken, to get your wisdom out there.

Keep building your following, and sharing your specialised knowledge. This will make you better at understanding what your followers want and need so you can deliver it to them.

And most importantly, focus on doing whatever it takes to provide massive value to your clients and getting them results ASAP.


3. The need to focus on what only YOU can do

2021 is seeing an increase in the necessity of effective automation tools.

To grow a sustainable 6-figure business, automation is a must.

When you have automated funnels in place, you can focus on what you LOVE and what you do BEST.

You are not only the coach, you are the business owner.

As you get further along your journey in business, you realise the benefits of automating so many of your tasks using technology.

There are some really great marketing tools that can reduce your tasks in half. If you’re neglecting them you’re leaving so much money on the table and so many opportunities untapped.

If you want to scale up, you need to switch from manual to automated.

If you haven’t already decided, please decide today that you’re going to stop running your business manually.

Decide you’re going to build a profitable, scalable asset. Which means having proper systems.

When you have automated funnels in place, you can focus on what you LOVE and what you do BEST.


As my coaching business started growing, I realised I needed to learn new skills, mainly getting my funnels in place.

A lot of people freak out when they hear the word ‘funnels’. But a funnel is just a client journey. It’s a way of looking after people when you’re not there.

It took me a few weeks to learn how to create funnels. But if it took me 6 months, I would do it because now I get to benefit from it, years later, and I get to benefit for LIFE having learned how to do it.

And even if this cost me $5000 or $10,000 I would still do it for the certainty it brings. For me, it’s just a no-brainer.

The only way to do what only YOU can do is to be automated in the other areas to free up your time.

So What Do These Trends In Coaching Mean?

1. The relationship-driven approach and the experience will play a vital role.

2. It’s more important than ever to get real, tangible results for people.

3. Only coaches with marketing skills will survive.

P.S. Whenever you’re ready… here are 3 other ways I can help you grow your coaching business:

1. Grab a free copy of my ‘Client Attraction Checklist‘

It’s a powerful roadmap to attracting leads, signing clients, and scaling your coaching business. — Grab It Here

2. Join the community and connect with Coaches who are also growing their business

It’s our Facebook community where ambitious Coaches learn to get more income, influence, and impact. — Join Us Here

3. Work with me privately

If you’d like to work directly with me … just send me a Facebook Message with the word “Private”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details! — Message Here

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Is It Time To ‘Boss Up’ In Your Business?

Today I want to encourage you, champion, and cheer you on as well as invite you to step up to the next level in your business. Aka, boss up 😉

What does it mean to boss up in your business?

Bossing up is about remembering that you’re the boss. YOU are the one who calls the shots. It’s about consistently stepping up and evolving to your next level.

It’s about taking radical responsibility for everything that’s happening in your life and in your business. It’s taking the leadership position.

Bossing up is about deciding to stop playing small and go all in.  It’s a decision that says, “I am going to show up 100% in my business.”

It’s saying, “I’m going to create a business that I am proud of. I am going to build an asset and a legacy that blows my mind.”

And it’s not just talking about it, it’s actually doing it.

When I started out in my business, I felt like I had my feet in two worlds. I’d refer to my day job as my ‘side hustle’, and my business as the main deal, even when my job was my primary income.

I realised that if I positioned my business as if it was the main thing, it helped me develop my confidence that it would work. It developed my identity as a business owner.

When you boss up, you take extreme ownership. Instead of blaming others or blaming circumstances, you take full responsibility for everything happening your business.

So how do you do this?

It starts with asking quality questions.

Here are three questions to ask and answer to help you boss up!

 1. Are You Consistently Doing Hard Things?

In business, there are two distinct paths: One path is the path of least resistance, where you keep doing the easy things, and keep up as best as you can with your never-ending to-do list.

On this path you do the easy things – you consume, you learn, you go to free events, but you don’t step out into the scary, challenging zone.

The second path is the harder, scarier path, which is the path of building an asset – where you boss up and learn the hard things. This is where you face the things you’ve been avoiding.

The second path is the harder, scarier path, but it’s worth it.

Having a business is one of the fastest ways to grow because you are constantly having to challenge yourself outside of your comfort zone.

One of the hardest things to do, is to work on becoming the best version of yourself.

When you take ownership of your world, your world changes. It has a ripple effect. This is about rising and becoming the best version of yourself that you can possibly be.

Bossing up in your business is to be the boss over everything that is challenging you. It’s looking at it, facing it, and not running away from the things that challenge you.

It’s locking yourself away from the outside world until you get the challenge finished.

And it proves to yourself that you can do hard things.

My challenge to you is to do what so many of your competitors aren’t doing.  Because it takes thought and energy to implement what we learn.

Most people aren’t doing the hard things, so if you do, you are already ahead of your competitors.

Bossing up is making a decision that says, “I’m going to do the hard things, and go all in. I’m going to prove to myself that I can do it.”

Think about the people watching your life right now, the people in your community, followers, friends, clients, family, or children. A ripple effect happens when they see you step up and your world changes.

That ripple flows over to them and they become inspired by seeing you doing hard things. It’s inspiring.

When you boss up and use your own personal power to create a shift within yourself, you become responsible for your world. Then you awaken the world around you.

In that overflow, you are creating inspiration and the possibility for the next person to believe enough in themselves. Then they will follow your lead and move towards their own greatness.

Imagine if every entrepreneur took extreme ownership and walked in excellence. Not perfection… but with raised standards.

If every entrepreneur decided to become the best version of themselves, we would see an incredible shift in the world.

If we all took radical responsibility to overcome our fears…the shift on the planet would be massive.

But most people don’t do that. Even though they’ve heard stories of people doing incredible things, they stay small because fear keeps people small.

They could be an example of what’s possible for others. They could be an example of what is the strongest, most empowering, most beautiful thing they could do for themselves and for other people, but they don’t. They choose the easy way, which is the small way.

There’s so much to learn; Facebook ads, funnels, automation, and marketing just to begin with. This all scared me when I started,  but I knew the only way I could grow my business was to learn these skills.

At the time I was running my business where I was constantly messaging people back and forth, constantly getting things lost in my email inbox. The business was so hard, so I had to make a choice and put some systems in place.

The truth is I didn’t want to learn ClickFunnels. It just looked way too techie and hard for me. I like being out there talking to people and coaching, it’s what I love doing.

I didn’t WANT to sit on my butt for hours on end learning a new system.

But I realised if I didn’t learn to automate my business, I was never going to have control of it. I could outsource all these areas, but then I would not know how to fix things if they broke. Learning these skills gave me freedom.

Funnels took me a few solid weeks to learn. I had to lock myself away to learn them. And I was on the support chat constantly getting advice. I learned the hard way and it wasn’t easy.

Because I pushed through and learned, I can now come up with an idea for an event or some business idea and I can instantly create a funnel for it. If something goes wrong, I can fix it, because I’m the boss and I know how to do it.

I now outsource some of my work, but I can do that because I’ve learned the systems myself and I can train others in the systems to help me.

Funnels are one of the most powerful assets you can build in your business. I’ve got 20 funnels now, and they are out there doing their thing. I’ve had a funnel that’s had over 2,000 people go through it that I created two years ago. I haven’t touched it except to do an upgrade here and there and it’s still working for me.

Things begin to change when you make the decision to go all-in and say, “I’m going all-in to learn what I need to learn. I don’t care how long it takes. I don’t care how hard it is. I’m going to do it.”

 2. Are You Consistently Investing In Your Business?

Investing in your business proves to your brain that you are serious about your business. Your brain doesn’t know whether you’re in or out if you are just dabbling in your business.

When you invest in your business, it is a way to step outside your comfort zone and realise your self-worth. To boss up, you need to take charge. You need to make a decision to go all-in on something and stick to it.

A friend of mine recently invested $12,000 on a coach for a 30-day intensive course. It’s been incredible seeing the shift in her already from this investment.

We were both talking about all the times where we’ve invested a significant chunk of money in ourselves. The most I’ve invested at one time was a $23,000 program.

As soon as I go into that five-figure investment, the fear, doubt, and anxiety all come up to the surface. But when you invest in yourself largely, it shows your brain that you’re serious about your business.

The very first time I did it, it leveled me up so fast that it was exponential growth. And that was before I even got the result. The results came later but it was just the fact that I’ve taken this massive leap of faith, and it showed me that I trusted in myself.

When you invest in your business, it is a way to step outside your comfort zone and realise your self-worth.

Making the investment in myself showed me that I was going to make it, I was going to do whatever it takes to build this business, I was not going to give up, there were no two ways about it.

I’d decided that I had come too far and it’s never been an option to give up.

It takes courage to take your hard-earned money and risk it on investing in yourself. But it makes you feel alive.

Not knowing when or where the money is going to come from is like jumping out of a plane without a parachute and knowing you’ve got to create the parachute as you are in the air. It’s a buzz!

I put typically at least $15,000 into my business every year, sometimes more.

It’s been a big part of building my confidence and resilience. Not just selling things, but investing in my business. This is a great way to show your brain you’re committed to making your business work.

 3. Are You Consistently Improving Your Marketing Skills?

What’s the one next thing you want to achieve in your business? Really think about it.

Whatever that thing is that you want to achieve in your business, that one thing is going to require some type of marketing no doubt if that’s your next big thing.

Did you wake up this morning and improve the skill of marketing to get your next thing out there? Did you wake up in the morning and take action towards that thing? Probably not if you’re like most people.

Staying focused on the one most important thing is really hard.  If you’re not improving your skill of marketing, you’re not actually growing as a business owner.

There are things that you need to do in your business right now, that you don’t know how to do and that someone else knows how to do. You can pay them to show you.

For example, create a funnel. A lot of people freak out when they hear the word funnel. But a marketing funnel is just a client journey and an automated flow for your future clients to journey through.

Marketing funnels allow you the freedom to take your hands off, but still know your future clients are being nurtured and looked after when you are not there.

What so many people do in small businesses is they start the business manually but then attempt for the rest of the business life to keep running it manually.

When you have an automated flow, you can focus on what you love and what you do the best.

Holding events is also an incredible marketing tool. I’ve grown so much from putting on events. Events help you consolidate all of your content and they help you organise your ideas. Remember people pay for organised knowledge.

When you’re automated in your business, you’re able to have that time to think more strategically and get more clarity. You’re able to create more and organise your knowledge more.

When you have the capacity to generate consistent leads, it’s the difference between having an unstable shaky business, and a solid, reliable, predictable system. Everything changes for you.

It takes the stress away and enables you to enjoy your business. You are enabled the time to have creative ideas and to have a whole lot more time to really do the things that you love.

It’s really not complicated to understand.  All I have to do is decide that you’re going to stop over-planning, over-talking, and over-thinking and start taking action with an automated approach to your business. 

Some people think “Ohh that looks a bit hard, that looks like work.”

Do you know what’s worse?

Running a business that sucks the life and soul out of you because you’re so stressed.

There are so many things you could be doing for people to find out about you, it’s almost overwhelming how many things we’re meant to be doing. There’s podcasting and blogging, YouTube and reels, the list goes on.

The only way to do it without working harder and longer is to be automated. When you’re automated you get to enjoy your life more. The technology is there, it’s incredible what’s possible.

If you don’t have an automated funnel in place, there’s only so far you can go. Everything is capped. Your sales, your profit, your growth, your lifestyle – everything is limited. 

When you build an automated funnel, firstly, you have the capacity to generate what I call, a consistent lead flow. Stop for a second and think what it would be like to have this asset working for you in your business?

A good business is based on a series of systems and that’s what’s scalable. Can you see the power of this?

Are you ready to boss up? If you are, I am going to show you exactly how at my upcoming workshop. It’s a free live event for coaches, consultants, and service-based entrepreneurs who want to scale their business without working harder and longer.

I will be sharing with you my Proven Step-By-Step Client Attraction Roadmap. There are 3 secrets:

1 – Compelling Content Influence Tools

The unconventional psychology-based content tools you can use to effortlessly get attention & influence people to take action on your content (not just ‘liking’ it), to fill your webinars, workshops & calendar with clients every time.

2 – Automated Client Attraction Funnels

How to create a 24/7 marketing machine to automate your lead generation and free up your time. It enables you to have a consistent, steady flow of quality leads wanting to work with you, reliably and predictably. You do it once and it’s done!

3 – Five Figure Presentation

How to craft a five-figure presentation using my signature ‘Profit From Presenting Formula’ so you can wow your audience with massive value while converting multiple leads at once into your high-end package.

P.S. Whenever you’re ready… here are 3 other ways I can help you grow your coaching business:

1. Grab a free copy of my ‘Client Attraction Checklist‘

It’s a powerful roadmap to attracting leads, signing clients, and scaling your coaching business. — Grab It Here

2. Join the community and connect with Coaches who are also growing their business

It’s our Facebook community where ambitious Coaches learn to get more income, influence, and impact. — Join Us Here

3. Work with me privately

If you’d like to work directly with me … just send me a Facebook Message with the word “Private”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details! — Message Here

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How To Develop A Winning Mindset In Business




For the past two decades, I’ve been on a quest to understand what separates the winners from the people who give up.

What I’ve discovered is that the ability to create a winning mindset is at the heart of transformation. 

Over the years, working with thousands of people, I’ve observed many successful people and many others who have given up.

I’ve realised that success is so much more than just strategies. It’s about mindset.


I believe that winning in business is not about beating others. It’s about winning the war over your fears. 

In the words of Roger Staubach:

“Winning isn’t getting ahead of others. It’s getting ahead of yourself.”

Winning is about overcoming your personal challenges, discovering what you’re capable of, and showing yourself that you can do things you never thought were possible – because that’s what makes you win.

In 2006, I decided that I wanted to compete in a bodybuilding competition, in the figure division, because I wanted to see what I was capable of and I wanted to have a goal that scared me.

I thought that I would just do one competition, develop the mindset, learn the skills and that would enable me to coach other bodybuilding and fitness competitors in the future. 

But the taste of victory was very addictive and I ended up doing 10 competitions over a period of 8 years in 3 different countries.

I placed in the top 3 in 9/10 of the competitions, winning gold 3 times. In the 10th competition, I came last. And that was also the last time I competed.

(Losing doesn’t feel good!! 😉

The funny thing was, it was the only competition where I didn’t hire a coach. No wonder I am so passionate about the value of having a coach to stay accountable to.

I went on to coach numerous bodybuilders including many world champions.

One of the most important lessons I learned through competing is that your outcomes are not determined by who you are for a few minutes; they’re determined by the person you are on a consistent basis.

The way I define a winning mindset is being strong-willed in a way where you believe you can achieve what you set out to.

A winning mindset is an attitude of action over time. 

We don’t all want to be champions; most people don’t want to enter competitions. But we all have a deep desire for growth – and for being the best we can be. 

We all have a different definition of success.

The dictionary definition is “the accomplishment of an aim or purpose”.

Standing on stage, hearing my name called, and receiving a trophy for first place represented a feeling of victory I’ll never forget.

But the private victories I won, when no one was watching, have been the most meaningful. 

The days when everything within me didn’t want to train but I did it anyway.

The moments when I had a very emotional day and all I wanted was to bury myself in a bowl of pasta and a glass of wine, but I ate fish and veggies and hit the gym instead. 

Those are the moments that have stretched my capacity and showed me I could conquer my primitive brain. 

A lot of people I’ve worked with have told me their greatest feeling of victory was conquering their fears and doubts, and developing habits that made them feel proud of themselves. 

It takes a focused decision to change our thinking to push through the resistance that’s between us and our winning mindset. 

We don’t drift to winning.
It starts with intentional thinking. 

I used to have so many negative thoughts. I really lacked confidence and my self-image was bad. At the schools I went to, people constantly put each other down. It was normal to judge and criticise people. 

Fortunately, I had an awesome Mum who introduced me to faith and personal development.

I read her Jim Rohn and Zig Ziglar books and listened to her tapes about standing on the shoulders of giants. 

I was stuck in a job I hated for many years until the internal work I was doing on myself, through personal development, pulled me out of it.

Muhammed Ali said “Champions aren’t made in gyms. Champions are made from something they have deep inside them – a desire, a dream, a vision… the will must be stronger than the skill” 

A lot of people want the strategies, but strategies are pointless if you don’t have the mindset underneath them to support them. 

Otherwise, sabotage behaviours come in.

For a lot of people, their internal emotional wounds are running their life. When you give your wounds energy, that becomes your life. 

You say things like:

“I don’t have enough time.”

“I just can’t get myself to follow through.”

“I do well for a while, but it doesn’t last.”

“I have to think about it.”

“It’s too hard.”

As Henry Ford says, “Whether you think you can or think you can’t, you’re right”.

So here are 5 ways to develop a winning mindset in business …

1. Commit to your own success


Commitment is the ability to stay loyal to what you said you were going to do long after the mood you said it in has left you.

To stay committed, you have to have a reason.

The reason I’ve been so consistent is that I made a promise to myself that I would do whatever it takes to succeed. Because I believe that the gifts I’ve been given are meant to be shared. I believe that by constantly evolving into my best version, I help others be their best version too. 

That reason, that promise, is so strong. Because that promise has a deeper meaning to me, I’ve stayed committed, no matter how hard it gets, and no matter what it takes.

What’s your reason?

It has to mean something to you. When you have a real reason, you won’t give up.

If you don’t have clarity of that reason, you’ll probably live life aimlessly, and always find yourself back at struggling with commitment.

Commitment is not just about setting a goal, but living by a standard.

A goal is something you reach. A standard is something you live by. 


Staying committed means being willing to be uncomfortable. The truth is, in life, you are going to be uncomfortable regardless.

Outside your comfort zone is where magic takes place.

2. Show up like you’re performing


Give 100% of what you’ve got each day. 

My coach taught me to give 100% on any given day. That doesn’t mean 100% of your full potential that day, but 100% of what is available to you that day. Some days it might be 70% of your full potential, but it was 100% for that day. 

Winners know that if they don’t perform at their highest level each day they won’t be satisfied. They’ll feel itchy and restless.

Think about your best effort. 10/10 effort. 

Now think about how you’re showing up at the moment in your business most days.

Are you giving your best effort? Or maybe you’re showing up at a 6 or 7 out of 10?

This isn’t about perfection. We can’t always show up as our best. We all have off days but we can be intentional about how we want to show up most of the time.

Most people know deep down that they aren’t committing 100%. You can’t feel like a winner if you’re only putting in 70% effort most of the time.

I heard an interview recently with Mark Schulman, the drummer for Pink. He said … “I remember hearing Billy Idol say, “I will sing every note like my life depends on it.””

A winning mindset is the belief that the attitude and energy levels we choose become the primary fuel for all of our performances.

And everything you do is a form of performance – down to the zoom call you were just on, to the content you’re about to post on social media. 

How do you show up in your business?

As though you’re performing? Or just cruising along, just getting by? 

If you want to show up with superior communication skills, masterful influence, engaging effectively, and be focused, productive and passionate in your business, it starts with your thoughts. 

Motivate yourself with your why. 

Winners know they need to motivate themselves. They have a coach to keep them accountable to their full potential. We can’t be our own therapists. Yes, we can be our own best coach but we can’t see what others see. We can’t reach our full potential without having someone coach us and push us beyond what we can do ourselves.

But coaches and mentors are there to guide us and teach us and train us and support us. They’re not there to motivate us. That’s an inside job. 

Winners aren’t searching constantly for something or someone to motivate them. That’s not someone else’s job. The greatest way to motivate yourself is to be constantly thinking about your ‘reason why.’ Motivation is always needed – especially during the low times. Those low times are often when people get derailed.

3. Surround yourself with people on the same mission as you


Get good at saying no to the things that do not move you toward your “yes”.

With a winning mindset, you’ll choose to give up some things that you’re used to having. You’ll choose to do some things that you don’t want to do because it’s going to lead to something greater.

Champions are strategic in what they do as well as what they allow in their life and outside of it. Some of the strategies around discipline may be changing your environment because it’s vital to your success.

Mindsets are contagious

Who you surround yourself with is what you will become.

Evaluate your circle of people.

Do you want the mindsets they have? Does your environment add value or deplete from your goals?

Get around people who make you better. Put yourself in growth environments regularly.

4. Be present with whatever is in front of you


Your focus is one of the most powerful tools you can use in business. It’s where your attention is.

Whatever you do, be it bodybuilding or business, your focus is everything.

Imagine you’re in the middle of a Zoom call, or in the middle of writing a blog. Do you allow your mind to wander off somewhere else? Do you find it difficult to stay in the current moment, either worried about the past, or anxious about the future?

If so, your performance takes a hit because you’re not 100% centred on the task in front of you.

It’s so important to focus on what you DO want, not on what you don’t want.

We have control over our thinking and our actions – that’s it.

Focusing on things in the past or future, things you have no control over, or things that don’t involve your actions sets you up for unnecessary anxiety.

Being focused is about attending your mind to what you’re currently doing and being present. Being here. Now.

Focus is like a muscle. You train that muscle and it gets stronger with time. You stop paying attention to it – and it starts lacking.

Focus makes all the difference. It closes the gap between your vision and your reality.

When I was training for competitions, if someone asked me which muscle I train the hardest, I would tell them that it would be my mindset. It makes all the difference in the gym, on stage, and in business.

Once you start to access your winning mindset and apply it, you’ll notice a change. You will start to see a shift in who you become. 

5. Keep showing up consistently


What you are working on is not going to change immediately. You’ve been putting in the work. You keep doing it but you don’t necessarily know when the winning moment will come.

Champions understand that the process must be trusted. You cannot take shortcuts in the process. Some of us want to get there so fast.

However, the definition of the gardener’s mindset is this: “You have to know growth is taking place even though you cannot see it.” You must trust that you are doing the right thing although you cannot physically see it.

One day this work will all pay off.

“You have to know growth is taking place even though you cannot see it.”

Before I had a six-figure business, for years I sat in my room, creating videos from my heart. Every day I planted seeds. Every day I trusted the process and every day I grew, even when I didn’t realise it. 

In the beginning, no one was asking me to speak. Now I have constant invitations.

A lot of people start something and within a few months, they throw in the towel and give up because the result is not instant.

It is not enough to be committed and disciplined if you are not consistent. You have to show up regardless of how you feel. Plant seeds every day, water them, and they will grow.

The misconception many people have is they think they have a consistency problem when actually they lack commitment.

Think about everything you have been consistent about within your everyday life. You were probably consistent in going to school. You have been probably been consistent in going to a job every day. You may have been consistent in taking care of your kids. 

How can you apply the same consistency you’ve applied in other areas of your life to your business?

You need to be relentless in your pursuit of what you want in business. That means you never give up, no matter what. You are persistent in the face of obstacles – you might get disheartened but you refuse to let it keep you down. You show grit and you back yourself.

You perform the best you can and overcome any challenge because you realise that every challenge you face is smaller than you. 

That challenge in front of you is something you were built to overcome. The challenge can grow you in your pursuit to conquer it.

Do you want to find out exactly how to do this in order to grow your business?

This is an invitation for coaches, consultants, and experts who already have achieved results with people and want to earn an extra $5k-$10k+/month ASAP by signing up new, quality clients.

We would work together intensively to:

1) Make your offer irresistible. I’ll help you uplevel your package for your stage in business and the stage that your ideal clients are at to create rock-solid certainty in your offer. We’ll unpack in-depth your client’s journey from point A to point B and refine your signature system. Then we map out the best ways to attract your best-fit clients.

2) Clarify your language. I’ll help you discover and craft the right language and messaging to call in the right clients. We get clarity on their existing beliefs and how to shift their beliefs to inspire them to want to take action and create results.

3) Present content that converts. We use my proven process on video or in posts and emails to attract truly ideal, quality clients. I make sure you’re following my frameworks as precisely as possible – so that you get enquiries from your content.

In order to be the best candidate to get results, you must have experience serving clients in your area of expertise and getting results, and already have a pretty clear idea of what problem you solve and who you enjoy helping the most.

You must also be willing to create content, either writing and/or being on video and sharing your thoughts about the topics you’re an expert in.

P.S. Whenever you’re ready… here are 3 other ways I can help you grow your coaching business:

1. Grab a free copy of my ‘Client Attraction Checklist‘

It’s a powerful roadmap to attracting leads, signing clients, and scaling your coaching business. — Grab It Here

2. Join the community and connect with Coaches who are also growing their business

It’s our Facebook community where ambitious Coaches learn to get more income, influence, and impact. — Join Us Here

3. Work with me privately

If you’d like to work directly with me … just send me a Facebook Message with the word “Private”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details! — Message Here

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The Difference Between High-Converting and Low-Converting Content

There are TWO WORDS standing between you and your ideal clients: YOUR WORDS.

In order to create content that converts, you need to know how to use your words to link people to your product or service.

Your word choices either widen the gap between you and your ideal client or close the gap.

Most people are winging it with their content and don’t have an effective content strategy, because they don’t realise that successful content follows a formula.

When your words hit the spot, they draw the right clients towards you and people consistently start reaching out wanting to work with you.

It seems like magic, but it’s actually very simple when you know how.

The best news is, creating high-converting content is a skill that anyone can learn, so that means you. All you need to do is learn the principles and then follow them.

Learning compelling content principles transforms your ability to create content that converts, so you never have to worry about how to get clients through your content again. I believe learning how to create content that converts is the most useful, yet underrated skill you can have as a solopreneur.

First I want to clarify what I mean by converting and what I mean by content.

Converting, by my personal definition that I’m speaking about in this blog means that the content does what it’s intended to do.

This means people take action on your piece of content. A high or low conversion rate could be based on a percentage or a number of people that take action from seeing your content.

Content, by my definition, is everything you create online. This includes your web pages, social media posts, sales letters, Facebook ads, emails, videos etc.

Every type of content can benefit from what I’m going to share because the principles I teach apply across all content.

Of course, different content has different purposes. A sales page is inviting someone to buy something directly, so a sales page has its own unique structure that it needs to follow.

There is a heap of things a sales page needs that are beyond the scope of this blog, however. A website also has a whole lot of factors that are needed for someone to take the next step.

So think of conversion as the person taking the action step you recommend in your piece of content.  And I’ll give you some examples of actions in this training.

You can benefit from learning these principles across the board in your content.

There are 7 ingredients that I teach in order to attract clients through your content. Today I am going to focus primarily on 3 areas.

1 – Trust

The first ingredient is trust. Without trust, it’s impossible for your content to convert.

There are 3 main things that are important to include in all your content, in order to get people to trust you.

1. Your Credibility

The first reason people will trust you is your credibility. Your trustworthiness as a person builds your credibility.

Think about someone that you trust, and think about why you trust them. What qualities do they have that lead you to trust them?

For example, I’m thinking of a friend now who I completely trust, and the reason I trust her is that she’s a person of integrity, she’s consistent, she does what she says she’s going to do and she is very real. She has an incredible heart and that shows in her actions, not just in her words.

You may have an incredible offer and your program may be great, but if you aren’t trustworthy as a person, people won’t trust your offer.

Ask yourself; Are you really living what you’re teaching? Are you walking the talk?

An example of this is if you are a coach, but you are not receiving coaching yourself.

Or another example is if you’re selling something you say is an essential product, but you don’t actually buy it yourself.

All of these things form your integrity, your character, and the depths of who you are. This is the first thing to look at if you want people to trust you.

2. Your Offer

The second thing people need to trust is your offer.

You could be the loveliest person in the world, and you could have the biggest heart ever. But people don’t just pay to work with a nice person.

When I went to a surgeon recently, I didn’t want him to just be nice, I wanted him to know what he was doing.

I wanted to know what his method was and I wanted to know that it would be a good return on my investment.

There are many different elements that go into making a great offer.

For example, a great offer needs to have some type of guarantee. It also needs to have some element of curriculum where you clearly lay out the path from Point A to Point B .

Ask yourself, how much can people trust your offer?

If you need help in creating an irresistible offer, then please reach out to me. I loved to help people craft an offer they can have rock-solid confidence.

3. Your Method

The third thing people need to trust is your method.

Let’s say you’re a health coach and your method is that you teach eating 6 meals a day.

Do the people that you want to attract actually all want to eat 6 meals a day? Is this a method that can work for most people?

Your method has to line up with what your potential clients want and also line with your core beliefs.

Something I found really valuable as a personal trainer, was not siding with these controversial fad diets as the only way to do things. We are all different in what works for us.

I had an opinion on every single one of them, but my opinion was to show both the pros and the cons. You have to be willing to stand for and against things and be strong in your personal method, but that doesn’t mean saying there’s only one way.

You must believe in your method, so people trust you and trust your method.

You need to have lived experience because if you’ve lived it, people can feel that.

For example, if I was teaching Google Analytics, and SEO, that’s not something that I’ve really learned.

However, I’ve lived content creating, presenting, and automation systems. These are the main ways I’ve grown my business. So these are the 3 main things I help people with.

The 8 pillars in my accelerator program are all things I’ve done myself. It’s so important that people can trust your way of doing things.

Now I want to touch on 3 other things that sit under the banner of building trust.

Social Proof

You can show trust for your content with social proof. You can include stories, case studies and testimonials of people you have helped.

When you tell a testimonial, you don’t have to say, “Here’s a testimonial…” You can let it come naturally through in your content. You can be talking about a subject, and then you might bring an example of someone you’ve helped within that subject.

For example, I have a client recently who did a webinar and she made over $12,000. I just include stories like this within my content, that line up with the content I am creating.

I also have a client who I helped move from being a CEO of a medium-sized company to leaving his job and starting his own business, so I shared this in my content around the difference between a 9-5 mindset and an entrepreneurial mindset.

Bringing stories and examples of lived experiences of your clients that you’ve helped adds social proof to your content.

Social Circle

Who are the type of people you attract? Who is attracted to you and who is in your social circle? Do you have a community that is full of people bitching or complaining? Do you attract people who are toxic?

We have to really look at our standards of who we allow to spend time with us in close proximity.

Last night I went to my friend Lisa Jane’s networking event online. I’d had a full day of clients before so I had a long day. I turned up because I knew she attracts quality people. I knew that the people who came would be quality people.

Your social circle makes an impact on the way people trust you also. If you surround yourself with like-minded, authentic, growth-minded people, those are the types of people you will attract.

Social Experience

Do you have a lived, embodied experience of what you’re teaching and sharing?

Are you being an example of possibilities?

Few things are more of a turn-off than someone not living what they’re saying.

An example of this is a health coach who has some bad nutrition and lifestyle habits.

Or a relationship coach that wasn’t good at relationships.

Obviously it’s not about perfection, but about being a role model.

Would you rather work with someone who has lived and embodies what they teach or would you prefer to learn from someone who is just teaching a theory they’ve never actually put into practice?

Are you constantly setting your standards high and growing towards them, and not just teaching theory?

2 – Curiosity

The second ingredient you need in order to attract clients through your content is curiosity.

I’ve spoken about this before in previous blogs, but it’s such a powerful ingredient to include in your content, so you can open up a desire and have your content convert.

It’s the difference between something being nice to read or it being a must-read. It’s the difference between something being nice to watch or something that you absolutely have to watch.

TV series do this well. They leave open loops in your brain, so you’re just wanting to close that loop. You are just waiting to see the new episode so you can close the loop. This draws curiosity.

In business, you do this by teaching people something they didn’t know. And then you show them that there is more that there is still to know, which makes them realise they need to know more. This shifts their perception and makes them somewhat more curious.

It’s not that you’re trying to be elusive or vague, or dangle a carrot and then take it away and say, “Hey, contact me if you want more information.” You need to give as much value as you can.

You also need to open the slope of curiosity, where they want to know more because they’ve just had an epiphany that there is more to what you are teaching.

This helps people realise that you do something different from what they’re used to, or you come from an angle that is different to what they’ve heard before. They see that you teach in a way that’s slightly different or your content lands differently.

To make this happen you have to craft your content. When you take time to craft your content, you don’t just check it to make it perfect,  but you craft your words to create a shift in someone’s perception and this opens up that curiosity.

That’s what makes people private message me. After I share a video or share a piece of content, I often have people DM me. I share a lot in my content and I don’t hold back, but I am also transparent in that I show that there’s so much more to know

Curiosity is a really cool ingredient to include in your content. If you learn to make people curious and you apply this in your content, it can be a  game-changer in your content and the way you connect with potential clients.

3 – Take Action

The third thing I recommend that every piece of content needs is it has to have a call to action.

I recommend that all of your content inspires some form of action. You might do this overtly or covertly.

I don’t always say to people to DM me or click a link in my bio. Some posts pose a question, and this gets people to start shifting in their minds, in order to take action.

You have to ask yourself – what is the purpose of the content piece.

What’s the point of crafting a beautiful piece of content that’s interesting and nice to look at, but if it doesn’t inspire someone to take action?

All your content should help someone take action, and that action might be a very small step, but it’s one step closer to them improving their life.

Not everyone who reads your content is ready to talk to you or to invest in you straight away.

Some people wait 3 or 6 months before they contact me, for example. I’ve had people sit on my email list for a year before they get in touch with me. Other times people contact me straight away and make a fast decision to work with me.

I consistently put out content and I consistently get clients, because of the varying stages of the buyer’s journey that people go through.

The buyer’s journey starts with someone becoming aware of you and then they need to build trust. This leads them to become aware they have a problem, then they become aware of the cause of the problem, and this flows to them becoming aware of the solution. This then follows to the buyer becoming aware that you provide the solution.

People go on the buyer’s journey at different rates, some people do it quickly, some people take longer.

When you sit down to create your content posts, start with the action you want the person to take and then work back from there.

A major benefit of starting with the end in mind is that people get used to you inspiring action. They get used to you popping up in their social feeds, and they begin to know that you give quality content that will inspire them to take action. So they take the time to read and watch your content.

These are the keys to consistently making offers but having them not seem like you are trying to push a sale, because the next step is not something they will have to pay for and also you have provided value.

Do you want help doing this so you can get more clients and grow your business?

I work together with my clients in the following areas:

1) Making your offer irresistible. I help you get clear on the best packaging and pricing for your stage in business and the stage that your ideal clients are at.

2) Clarifying your language. I help you understand the beliefs your ideal clients have and what you want them to believe. Most importantly I help you use the right language for your ideal client, so the right people can immediately see what you’re all about and that your program is right for them.

3) Creating organic, compelling content that converts. I use my proven process to craft the right language that calls in truly ideal, quality clients and I make sure you’re following the frameworks as precisely as possible. This will ensure you get enquiries from your content.

In order to be the best candidate to get results, you must have experience serving clients in your area of expertise and getting results, and already have a pretty clear idea of what problem you solve and who you enjoy helping the most.

If you’re not sure if you meet this qualification, message me on Facebook or email me at info@katmillar.com and we’ll discuss it.

You need to be willing to create content consistently, either writing and/or being on video and sharing your thoughts about the topics you’re an expert in.

If you’re interested, get in touch and we will have a chat and see if you are a good fit.

I look forward to chatting with you!

Kat.

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3 Things Your Social Media Posts Must Have To Attract New Clients

Are your social media posts attracting the clients you’re hoping for?

If you want to grow your business to $10k+ months consistently, knowing how to craft content that connects with your ideal clients is essential.

You need to understand the principles to gain and MAINTAIN people’s attention, so you can inspire and influence the right people to work with you.

Have you ever wondered what makes a post a MUST-read, not a ‘nice-to-read?’

Over the last 5+ years helping coaches, consultants, and experts to create compelling content, I’ve discovered there are 3 main things that need to go into social media posts to attract quality clients.

This is a major piece of what I do as a business coach: helping people to create content that not only gains attention but MAINTAINS attention so that people want to take action on what you’re sharing and be inspired to work with you.

When you include these 3 elements into your content in the right way, your content PULLS the right people to your posts, and attracts clients to you CONSISTENTLY, without you having to pay for ads.

You can apply these elements in your content straight away to be seen as an authority, sign up more clients, and finally make the money you deserve!

You can use these principles on video as well as in written content, including blogs and emails.

The 3 main issues I’ve discovered that stop people’s social posts from connecting with ideal clients are:

  1. Not enough credibility
  2. Not creating a mindset shift
  3. Being too vague

So how do you overcome these problems? Here are 3 powerful ways…

1 – Authority Positioning

Content with very little (if any) authority is an issue I see all the time.

This is where people post tips or ‘how-to’ teaching, but don’t come from a place of sharing their own credibility and experience.

Positioning yourself as an authority builds trust and credibility.

If you don’t position yourself as an authority, people won’t value you.

In order to position yourself as an expert, it’s important that you don’t just give tips, because anyone can Google information. What you need to do is ‘move’ a person when they consume your content. Inspire and influence them to act.

You can up-level your positioning by giving case studies, testimonials, and sharing from your own life.

A lot of people resist positioning themselves as an authority and expert because they have fear around it.

One of the biggest problems people have when it comes to positioning is that they’re not confident in making bold statements, asking bold questions, and being boldly niched.

Being boldly niched is really important because when you niche down and become micro niched, this is when you will find your ideal clients.

Sharing your credibility and presenting yourself as an authority is key to having people listen to you.

A lot of people struggle with imposter syndrome and not feeling good enough to present themself as an authority. It’s a massive mindset issue that can take you out of business.

You need to get over this fear of not wanting to position yourself as an authority. It doesn’t take long to fix this issue. I’ve had people clear this in as little as one session with me.

Obviously, there are layers to this issue and you need to go to the root cause and clear that limiting belief.

This invaribly pops up when you are wanting to go to the next level.

If you want to go from a startup to 5K months, your mindset around this might create a ceiling for you to keep you ‘safe’.

If you want to go from 10K months to 20K months, then you must address the limiting beliefs you have to get you to the next level.

Remember, when you’re positioning yourself as an authority, you can’t guarantee that someone will make what you are claiming, cecause each situation is different. The person has to do the work, be committed, and work towards an outcome. If they do the steps you advise and put in the work, then they can achieve what you are claiming, but they have to do the work.

If you have achieved it, or you’ve had someone achieve it, you can be confident in your authority positioning. There’s no magic rule that says you have to help a certain amount of people achieve a result before you can position yourself as an authority.

However, you need to know how to articulate how to help someone get it. Then you want to show up with that authority.

The definition of authority by Merriam-Webster dictionary is…

“The confident quality of someone who knows a lot about something or who is respected by other people.”

I really like that definition because confident qualities are when you know a lot about something, you have studied and researched it, and you’ve got experience about something, and you’re probably respected by other people.

There are 3 E’s you need to share when you are showing your authority…

1 – Evidence

2 – Experience

3 – Education

The way to position yourself as an authority is to give evidence of the fact that you know what you’re talking about, show your experience and then also educate people. Your social media posts have to have some element of authority positioning in them.

2 – Belief-Shifting Language

Belief-shifting language is where we are super clear on the belief that our ideal client has, and the belief we WANT them to have, and we craft our content in a way that bridges that gap.

Often people are actually consuming your content but not actually having a shift in their beliefs.  So they learn something, as opposed to having an ‘a-ha’ moment.

I was working yesterday with my mastermind private group, and we were talking about the beliefs that their clients currently have. It’s these beliefs that you have to aim for in your content to shift.

To shift a mindset, you need to be super clear on what beliefs are not serving your ideal clients and then shift them to a mindset and belief that will serve them. This is based on the premise that you have something that’s going to improve their life, that is going to be valuable to the right person.

So you want to work out what beliefs your ideal client currently has and then address these beliefs. You can do this on a piece of paper.  And then you craft your content in a way that bridges that belief gap.

Aim to shift only one mindset or belief in each of your posts. People don’t take any action on your posts because they haven’t had that epiphany moment. And it doesn’t need to be big, but it’s a revelation or a shift in their thinking.

Think of content as a strategy. It’s not just one post, but it’s multiple posts. I signed up 3 clients this week and the one I signed up today was because she had been reading multiple posts from me.

It’s been a journey for her to trust me and my capability as a business coach. And this has been built over time.

It’s not about selling to people on one post. It’s about pre-selling people over time. Then when you’ve planted lots of seeds, and the person is ready and had an ‘a-ha’ moment, they will be pre-sold before they have a strategy call with you.

If you keep showing up with the right content for the right people, you’ll keep getting clients.

When they’re ready, they’ll reach out. It’s a beautiful thing!

3 – Clear Problem, Cause & Solution

The third thing your social media posts need to include is the clear problem, the cause of the problem, and the solution to the problem.

Many times the reason people’s posts don’t lead to attracting clients is that they’re too vague. They’re too big picture, too fluffy, or even too overwhelming.

There are too many ideas going on, as opposed to addressing a clear problem, the cause of the problem, and giving a clear solution.

This is what I help people to achieve in their content. It’s one of the main things I work on with my clients, because ‘closing the gap’ is so important.

Being too vague leaves people nowhere.

An example is people may write in their post, “Are you feeling stuck in your life?” Or “Do you want to fulfill your potential”

The problem with this is that is not typically the conversation people are having in their own mind.

The conversation people are having in their own mind, is usually very specific and quite detailed.

If you think about conversations that you have at a bus stop or at a checkout line. You don’t normally say things like, “I’m stuck” or “I’m not fulfilling my potential in life.”

People don’t typically use that kind of language. They use more specifics.

Like “My daughter is misbehaving, and she’s constantly throwing her toys out of the cot.”

Or you may say something like, “I just really want to be able to fit my fit my dress for this party coming up.”

Compelling content addresses specific concerns.  You need to be bold and niched and be specific about who you help and with what area you help with.

You’ve got to choose a very clear problem and a very clear niche that is not too big picture.

Once you’ve chosen your micro-niche, look at the problems the people have and address these problems.

But don’t just go on about the problem. Share the cause of the problem, and provide ways to solve their problem, and the solution in your content.

This is where you present a framework, process or roadmap that people can follow to get them to the solution they are seeking to their problem.

So ultimately, what need to do is create multiple posts as a strategy.

The steps I follow to create compelling content that resonates with my ideal clients are:

Step 1 – Create a post outlining a problem someone has, and write it directly to a person who wants a specific outcome you can provide.

Step 2 – Explain the connection between the outcome they want and the type of help you provide.

Step 3 –  Explain what your offer includes and who it’s for, then invite people to reach out to you.

Always call out a group of people in your posts. These are your niche. If you go through some of the posts on my Instagram and on my Facebook, you’ll see that I do this.

I explain who the events are for – ie: coaches, consultants and service-based entrepreneurs. I then mention the specific results that people are seeking help for, like building a pipeline of ideas and a pipeline of clients so they can scale their business to 10k months or more.

The reason we invite people to reach out to us, rather than posting an external link, is because Facebook doesn’t show your posts to many people if it has a link in it. They don’t want people to jump off Facebook onto your landing page or your website.

When you put an external link, maybe 1% of your followers see this. So you invite people to reach out to you instead. And then you can share your landing page with people.

I signed up 4 dream clients this week by applying some of these compelling content principles, as well as the other ingredients I teach in my ‘Compelling Content Formula’

The system is what I personally use to get clients consistently and make $10k+/month in my business.

I typically get at least 3 discovery calls booked into my calendar every week by applying these principles.

And now I’ve decided to create a brand-new 30-day content makeover mastermind to share the exact strategy!

I’ll be leading a small group of people through my proven process to create the right language to call in truly ideal, quality clients.

It will cover how to craft organic content so that the right people will be attracted to you and want to work with you.

I’ll also be doing weekly live ‘make-overs’ of your content using my compelling content formula…

…so you not only learn the skill of creating content that converts but also know exactly how to apply it to your particular business straight away, and on an ongoing basis.

This mastermind is for people who are already in business, have already had clients, and are pretty settled on a particular niche.

You must enjoy sharing your thoughts about the topics you’re an expert in.

It will be a very exclusive small group so that everyone gets personal coaching with me on their content in order to attract the right clients.

If you’re interested and you’d like to be considered for the mastermind, send me a message on Facebook, or email me at info@katmillar.com.

I’ll ask you some questions to see if you’re the right fit for the program. If you are, I’ll share with you the details to get you started.

I look forward to chatting with you!

Kat

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