Kat Millar

by Leave a Comment

3 Essential Skills For Getting Fully Booked With Clients

If you are a coach or service-based business owner, or you want to be, and if you want to get fully booked with paid clients that are going to pay you what you’re worth, you’re in the right place.

Over the years I’ve been so blessed to work with hundreds of business owners, and I’ve noticed there are 3 main problems entrepreneurs face when it comes to getting more clients.

The first problem is a lack of strategy.

When you don’t have a clear, effective strategy with actionable steps, that you’re doing on a day-to-day basis, it’s very hard to grow your business.

In my last blog, I shared how to create the right strategy. If you missed it, you can check it out here…

The second problem is a lack of skills, and that’s what I’m going to be sharing with you today.

The third problem I see is a lack of support.

Many entrepreneurs don’t realise the power of having a supportive community and a mentor. When they come up against roadblocks (which we always do in business, right!), they get stuck, discouraged and many businesses fail.

In this three-part series, I’m unpacking each of these three problems and how you can overcome them.

There are 3 essential skills that you need to have to attract the right clients – and not just any clients, but the right people for you who are going to pay you what you’re worth, and that you’re going to be able to help create breakthroughs and a brilliant transformation in their life.

I noticed that a lot of entrepreneurs, coaches, service-based business owners are really good at what they do.

For example, if you are a mindset coach you’re probably skilled at helping someone to release limiting beliefs, overcome fixed mindsets, and barriers.

If you’re a relationship coach, you’re probably skilled at helping someone overcome conflict and create a deeper connection.

If you’re a career coach, you’re probably skilled at helping someone find the right job for the.

But it doesn’t matter how good you are at these industry skills or at your craft, if you don’t have the right business skills, it’s like having half a business. And without these skills, you’re not going to make it in business.

There are 3 main skills you need to get more clients.

1 – Client Attraction Skills

The first skill is client attraction. There are a number of parts when it comes to marketing and being able to attract the right clients for you. Client attraction skills is about marketing specifically to get clients.

There is a difference between the way you market a service, compared to how you market a product.

So if you’re a coach or have a service and you’re selling time with you, or you’re selling your expertise as a subject matter expert, you’ve got to get good at marketing specifically for client attraction.

Content Creation 

Getting really good at creating content is key. You’ve got to create valuable written and video content, and consistently provide value to your target market.

Are you consistently showing up and giving valuable, helpful, relevant content to your clients, at least once a week?

Are you regularly sharing valuable content on social media, on your website and on email?

There’s a saying in marketing “Don’t build on someone else’s land”.

What that means is don’t just try and build your business on social media. Social media is an amazing way to connect with people, to build rapport, to get people to know, like you and trust you.

Social media is about building relationships. It’s relationship marketing.

But you also need to be able to have your own land, which is your own website and your own email service provider.

You need to be sending out regular emails at least weekly, because email open rates are so much higher than you’ll ever get on social media unless you’ve got a massive budget to spend on Facebook ads.

It’s very unlikely you can build a really profitable, successful business just through social media. I don’t know a way to do it. And if you do figure out a way then let me know! But I’ve never seen it happen. Every successful business owner I know has a great email list.

Your email list doesn’t need to be massive,  but you need people who you can market to, nurture, look after, and give value to through email. You also need to be consistently posting on your website.

Copywriting

Copywriting is the words you use to attract clients. You need to develop the skill of copywriting, because copywriting is usually what is letting you down if your marketing is not working.

If you try to launch an online course, a webinar, or a freebie and it didn’t gain you clients, more than likely it’s because of the copy you used.

Your video skills don’t have to be perfect, but your copywriting has to speak to your ideal client. You need to hone your skill of copywriting and it’s so important that you know the language that your ideal client resonates with so that you connect with them.

You want people to read your writing and think, ‘It’s like they have been overhearing my conversations!’ You want to have so many conversations with people so that you understand how you can best help them.

Ask people what they’re struggling with, what roadblock they are encountering, and ask people how you can help them overcome their problems.

I coached hundreds and hundreds of people with so many free discovery sessions. I would pour my heart into people, even if they weren’t going to sign up with me, because of all that I learned.

The coaching experience was such a valuable experience. Doing these sessions helped me understand what people needed help with, and where I could come in and help them. These sessions helped me understand my target market’s language.

The best way to get good at copywriting is to do it and to follow other people who are great at writing copy.

I consume a lot of copywriting. I love reading Facebook ads, because someone is investing money into making sure the copywriting on those Facebook ads is good. If you scroll past Facebook ads and you just use Facebook for fun, it’s not going to help you grow your business.

You might want to create a file of Facebook ads. I do this on Evernote, an organisation system. I have created a file called ‘Facebook ads’ and I put a whole heap of Facebook ad wording in there, to get ideas to get better as a copywriter.

Communicating your value

You also need to get really good at communicating your value and influencing people to take action – through your written and video content.

It’s so important that you know how to effectively speak to your ideal clients’ frustrations, fears, dreams and desires and clearly articulate how you can help people.

2 – Sales Skills

The second skill is selling. Many people cringe when they hear the word sales and selling.

I used to as well – I thought sales people were pushy and I would avoid it. I thought of sales as having to try to convince someone to buy from me. I didn’t realise that there’s a way of selling that feels enjoyable for both people.

If what you offer people improves the quality of someone’s life, you are doing them a disservice not to share it with them.

After doing a sales course, something clicked in my head that I was thinking too much about myself and what others might think of me, rather than actually helping them.

I had to totally reframe what I understood sales to be.

I now see selling as service. Selling is helping. Selling is caring.

If you’re ethically and authentically helping someone improve their life, why would you not want to tell people about how you can help them?

Every time I’ve bought from a mentor or an expert, or I bought a course or some form of education, my life has improved. In fact, the return on investment that I’ve had in investing in education and coaching is unbelievable.

I love buying education. I love buying from coaches and mentors. That is what accelerates your growth and gives you rapid results. When I started investing lots of money, I got incredible results.

By buying education, I now don’t ever have to work for anyone ever again! That is a BEAUTIFUL thing.

I can work for myself at home. I can make a six-figure income, because I’ve invested in coaching and education. I could never repay those people for how much they’ve helped me.

When you think of sales like that, when you think of the things that you’re so grateful that you purchased, it makes you want to inspire people to buy.

The word sales can have connotations of an 80’s car salesman. If you have that feeling, it may help to reframe it and think of sales as inspiring people to buy.

Think of it as sharing your message so someone can breakthrough into a new place in their life.

Developing the skill of sales is extremely important if you want to make it in business. You’ve got to learn how to do it correctly and authentically and then practice it.

When you have the skill of being able to sell, you can make money anytime, anywhere and that’s priceless.

3 – Presenting Skills

The third skill I recommend that you develop in order to attract your ideal clients is the skill of presenting. The world has changed and people are realising how easy it is to build a business through being at home.

But to make it as a coach or service-provider, you’ve got to get good on video. You cannot hide behind words anymore. People want to connect with you.

It’s different if you’ve got a product you’re selling. People don’t necessarily need to connect with you as a person.

But if people are buying time with you, they want to see you and hear you.

How willing are you to put aside your self-consciousness and show up on video?

A lot of people aren’t willing to do this. They hide behind written words. They don’t jump on video. Or, they jump on video but they haven’t practiced. They haven’t organised their knowledge and they haven’t put their knowledge into clear, actionable steps.

And when it comes to video, people are watching to see how consistent you are at showing up.

The skill of presenting is learnable. You don’t have to be an extrovert. I’m not. You don’t have to be super confident either. You just have to believe in what you’re sharing. You have to know it’s true. You have to have done it yourself, so you share with authenticity and integrity.

You’ve got to be willing to present yourself, show up with confidence, and give value.

If you take the time to hone these skills, learn from an expert, keep growing, improving and showing up, there’s no reason why you can’t get fully booked with clients, make an incredible income and help so many people.

You’re building an asset and a legacy that will keep going and going, once you know how to attract clients, know how to inspire them to buy and know how to present.

The sky will be your limit and your income will have no ceiling.

Then you don’t have to rely on someone else paying you every single week. You can make your own money.

If you can stop being distracted by everything that you could be doing in business and start honing these three skills, you can make money fast.

Something I LOVE about entrepreneurship is that the playing field is equal for everyone. You don’t have to have a formal education. You don’t have to have been born in a certain generation that understands tech. You don’t have to be a ‘natural’ marketer, sales person or presenter. All of these skills are learnable for everyone.

If you want to develop these three skills, then I highly recommend that you join me next week on Facebook Live in my Amplify Your Influence group.

We will be talking about the third problem that most entrepreneurs make, which is not having the right support that is what accelerates your growth.

I will be unpacking how you can develop these skills in a free workshop that I’m holding on August 8th, 2020.

This is a new full-day online workshop. I will be showing you how to develop these skills, how to attract clients and I’ll also be giving you feedback on your own business, and helping you with where your gaps and your weaknesses are.

You’ll walk away with a clear marketing roadmap and you’ll also get my 5-step client attraction formula, with all the slides, the workbook, and resources.

Learn more about the ‘Attract New Clients With Ease Workshop

Looking forward to seeing you!

Kat

by Leave a Comment

3 Essential Keys For Getting Fully Booked With Clients

Wondering how to get more clients?

In this training I share with you how to get fully booked with ideal clients who are reliable, consistent and pay you what you are worth.

Over the years I’ve been so blessed to work with hundreds of business owners, and I’ve noticed there are 3 main problems that many business owners face, when it comes to getting fully booked with clients.

1 – Lack of Strategy 

The first problem is a lack of strategy.

Many business owners don’t have a clear, effective roadmap to put all the pieces together and join the dots. They find themselves busy, but not productive.

When you have an effective strategy with clear action steps, you can create a consistent pipeline of clients and a reliable income stream.

2 – Lack of Skills 

The second problem is not having the skills. If you’re not regularly attracting paid clients, it’s probably because you haven’t developed the right business skills.

These skills include packaging, offer creation, marketing, content creation, funnels, selling, presenting, and technology.

If you’re willing to learn these skills, you will fast-track your results, so you can have a profitable business doing what you love.

3 – Lack of Support 

The third problem is a lack of support. Without support from the right community and mentor, many people struggle to make it in business.

There’s nothing more valuable in accelerating your business growth than receiving clarity and guidance from an expert who has achieved what you want to achieve and believes in you.

This includes having a community, coaching (getting feedback on your business from an expert) and clarity.

Today I’m sharing about the first main problem, which is a lack of strategy.

Lack of Strategy

Having the right strategy is key for your business.

Do you ever find yourself sitting at your desk and staring at a blank screen, struggling to create content?

Do you try a little bit of one person’s ideas, then a little bit of another, and feel like you’re busy, but you still don’t have enough paid clients?

Maybe you’ve put out some free content like videos, but you’re not getting the results that you want?

Without an over-arching business strategy, you can find yourself busy, but not productive.

There are 3 areas that need to be addressed when building your business strategy.

1 – Predictable Pathway

You need a predictable pathway that’s going to give you a pipeline of clients, that’s going to give you a reliable source of income and a steady stream of clients.

Having a predictable pathway is having specific things that you do step-by-step, every day, week, month and quarter.

This way you can guarantee that if you do these specific tasks, and you follow this path every single week, then you are guaranteed to get clients.

If you’d like a free checklist of things that I suggest that you do every day, every week, every month and every quarter to actually build your business to get more clients, you can download it here.

Part of your predictable pathway may be you are going to get a certain amount of discovery calls booked in every single week. Or it could be that you are doing a certain amount of webinars or workshops every week, month or quarter.

With this you know that if you do this output each week, month, quarter and you know that you have a 50% conversion rate, you know that from 10 discovery calls, you will get 5 new clients.

Your strategy might be to run a webinar once a month, and a free workshop once a quarter. Based on your conversion rates and sending out a certain amount of emails and posting a certain amount of social posts or social ads, then from this you can work out your predictable client signups.

When you follow a predictable pathway, you can get consistent income within your business.

2 – Personalised Plan

What a lot of people get wrong is that they try and follow all sorts of mixed information and they are doing what I call ‘pick and mix’. They’ll use a little of one person’s method and then they’ll try another person’s method.

You need to think, ‘What is the best plan for me and my business?’ Don’t do a podcast because someone else is, and don’t write a book because someone else is.

You want to make sure that your plan is personalised for three different things…

1 – Personalise Your Plan According to Your Unique Personal Preferences

It is really important that you enjoy your business and there is a really big difference between people who are doing what they love in their business and people that are not. This is where identifying your unique personal preferences is important.

What are your unique personal preferences? You might not like showing up on video, but you might be a great writer.  Instead of forcing yourself to be on video initially, determine to write a blog once a week.

I personally feel we all need to show up on video, so if you are struggling with that, I recommend working on that area. But in the meantime, you might have be a really good writer, so determine to show up every single week and write a blog.

If you love doing Facebook Lives, but don’t like writing, pay someone to transcribe your video into a blog for you. Choose what you love to do in your business that you are good at and outsource the rest.

I do recommend if you’ve been doing one-on-one coaching, that you definitely consider overcoming whatever your block is, so you can start doing one-to-many.

Your personalised plan might start with one-on-ones and when you get to 10 clients, then you will start doing one-to-many. Or your plan could be that you are going to research for 3-6 months and then you will start to create an online course.

Your plan needs to be tailored to suit your preferences of what you enjoy, so your business does not become a burden around your neck.

I love creating content and videos for my online course. I love updating my content. I love running webinars, plus online and live workshops. I don’t love writing blogs, so I get my Facebook Lives transcribed for me into blogs.

2 – Personalise Your Plan According to Your Ideal Clients’ Needs

What do your ideal clients’ want? How do they want you to show up?  Do they want videos or do they want a podcast from you? Maybe they want to read your book or they might want to do a mini course or a six-week course?

What type of topics do they want to hear from you? The only way to get answers for these questions is to ask your ideal clients!

When I first started my Facebook group, I put up a poll asking people what they wanted. I talked to hundreds of people and asked them what they were struggling with and what their challenges were.

I started creating content specifically for my ideal clients based on their needs, not what I felt they needed.

Your personalised plan needs to be designed precisely for the kind of clients that you want to work with.

3 – Personalise Your Plan Around Your Values and Vision

You want to make sure that your plan is designed around your values and your vision. What is your 5, 10 or 20-year plan for your business?

My vision for my business is to have a big company, that’s helping thousands of entrepreneurs every year. I aim to employ coaches and have offices in other countries, and I aim to do national and international tours and retreats.

When I’m setting my goals, I’m always thinking about that vision and how can I get closer to that vision all the time. I ask myself what skills I need to master in order to get to that big picture vision.

I ask myself; What systems do I need to put in place to get to my vision? What support do I need? Do I need different coaching?  Do I need an assistant? Do I need a virtual assistant? Do I need a marketer or a copywriter?

So you start with your values, then your vision and then you set your goals. I have my annual goals and then quarterly goals, so I’m always setting my strategy according to that quarterly plan.

My goals are always output focused and not always result focus. I do put results in terms of numbers and targets. I find it really motivating to say I’m going to write 50 blogs, so therefore I’m going to do 50 Facebook Lives in a year that will get transcribed into my blogs.

I encourage people not to always be focused on the results, but on the output you are doing. When I was a personal trainer, I would encourage people to focus on what they’re outputting over the results.

So if the goal is to run 100k’s a month, then aim for that and not the result of losing a certain amount of weight.

I recommend that you set goals for yourself and for your business, quarterly, and also weekly, where you have a set amount of output that you’re doing. With that output, you know if you are doing that, then you will get a great result.

Make your personalised plan that fits into your strategy, according to your skills. If you’re brilliant at coaching, then make sure that you focus on coaching as your core product. If you’re terrible at designing a funnel, then outsource it to someone.

If you think of it like a matrix, you’ve got the things you love and the things that you’re good at. These are the things that you should be spending your time on. This is strategic planning.

There will be things that you love and the things you’re good at. Then there will be things that you love, but you’re not so good at.

You need to decide if you should keep doing those things or if you should outsource them. And then you’ve also got things that you really don’t like but you’re good at them.

It’s important that you enjoy your business for sustainability. I just have to enjoy my business.

I have to have passion and I need to be smiling every day. I enjoy the people I’m working with. Because it’s your life and every hour you spend in your business is an hour of your life that you’re not going to get back.

It’s really important that you set your personalised plan according to your skills, the things that you are good at in your genius zone.

So many business owners spend their time faffing about on things that they either don’t like or they’re not good at, and it’s such a waste of time. We want to be putting out energy into things we love and things that we’re great at.

3 – Profitable Product

The third one that we need to think about when it comes to strategy is having a profitable product. Now by product, I don’t mean a physical product.

A product can be that you’ve pulled together your services into a program and offering that might have multiple pieces.

It’s like a fruit salad. You don’t just want to sell someone a banana. You want to cut up that banana, mix it with some cut up apple, melon and other fruit and sell it as a fruit salad.  You’ve got to package it as a product.

I got this concept from Dale Beaumont. He says if you try and sell an apple for three bucks, but someone thinks they can go and buy it for 80 cents from the supermarket. But if you cut it up with other fruit and you mix it into a fruit salad, you can sell it at a café for $15. People eating a fruit salad aren’t asking what the fruit cost the café.

If you’re a service-based business owner, you want to think of your service like a product business, as if you’re selling something that has multiple paths to it. It’s not just time exchanged for money.

Time exchanged for money means you’re always going to be stuck and it’s not scalable.

You want to make sure that you’re starting to systemise and automate things.  You package includes video trainings and you’ve got group coaching programs and you’ve got a community online – this is what I mean by having a fruit salad.

If I say to people, I’m $180 per hour, then people break that down and think $3 a minute is expensive. So you want to make sure that you’ve got this product that is a whole bunch of components that maybe includes one-on-one time with you, but then it also includes other things.

Maybe you have people join your private community, where they can network and get their support. Think about how to make a product and program that’s really appealing, irresistible and profitable.

When it comes to having a profitable product there are 3 things to think about:

1. Pain Points

Your product needs to address and solve people’s biggest pain points.

It’s not that your product improves people’s lives a little bit. Your product needs to actually solve the pain points your ideal client is dealing with.  That’s what will make it profitable.

2. Practicality

The second one is practicality. You can sell a course to help people with their mindset. But how practical is it when they do change their mindset? What will they do with a new mindset?

It’s like selling weight loss. You need to be talking to people about what kind of clothes they will be wearing and where they will be going once they lose the weight. Maybe they’ll be dating  or doing some rock climbing?

It’s not just about the scales and the losing weight, it’s what will people do once they’ve lost the weight. You have to explain the practical reality of what your product will bring into people’s lives.

3. Packaging

When it comes to having a profitable product, your packaging is so important. You need to package your product to be irresistible. There needs to be a clear price and a clear payment plan. I recommend you have a paid in full option and a payment plan option.

Your product needs to be branded well with nice design and show a step-by-step path so there is a clear start and end, with the result promised for the end. Then you’ll have a great profitable product.

What this means for you is that you will have a business which is an asset that will keep providing for you and is sustainably profitable. This gives you the flexibility, freedom and funds you deserve.

Want to more about know how to best attract new clients?

I’m running a free online live masterclass for service-based business owners who want to know exactly how to attract more clients and build their business. 

You’ll discover a proven client attraction formula, step-by-step and pick up the tools that you can use to grow your business.

Click here for more info and to register your place

Remember – the world is waiting for your unique brilliance!

Kat

 

by 2 Comments

The #1 Way To Get MORE Leads in LESS time

Do you want to know the best way to go to the next level with your business growth and income?

I’m about to show you the #1 way to get more leads that become paid clients, in less time and how you can earn a leveraged income.

First, I want to share with you what happened when I first moved to Sydney.

If you were with me in December 2012, you would have found yourself standing in a queue outside the Sydney Convention Centre, now known as the International Convention Centre.

I’d seen an ad on Facebook advertising Mike Tyson as their headline speaker, marketed as an entrepreneurial event.

I was wearing business attire and there were a whole lot of other business people in the queue also that looked to be 18-year-old dudes who were carrying their boxing gloves.

There were thousands of people there and there was speaker after speaker sharing on real estate and how to trade shares on Forex. By mid-afternoon, Mike Tyson still had not come out and people started to get annoyed and started to leave.

By late afternoon, the convention centre cleared out and there was hardly anyone left. But I stayed because I wanted to learn as much as I could. Two guys came on the stage called Jeffrey Slater and Kane Minkus, who had just been on tour with Tony Robbins.

They said they had a whole presentation planned, but because there were not many people left they were going to do a Q & A session instead.

They asked people to raise their hand if they had a question. My hand just went straight up in the air before I could even think.

Saying Yes to Opportunities

The mic runner ran up to me and I didn’t even have a question. I had trained myself to say yes to opportunities, and my hand went up without having anything to say. When he got to me, I stood up and I told them that I really wanted to be a speaker and I would love to have their advice.

They invited me to come onto the stage. I remember standing on the massive stage and they gave me the mic and asked me to share one piece of advice with the crowd.

Run at Your Fears

Sweating and nervous, I took the mic and said that my one piece of advice is to run at your fears because if you run away from them, they keep chasing you.

I’d recently moved countries from London, back to Auckland and then to Sydney. I had barely any money or friends in this new Country so I knew discomfort pretty well.

But I knew I wanted to be a speaker and I knew that I had to follow my heart and my dreams.

At that moment standing on the stage, I realised that speaking at the Sydney Convention Centre was on my vision board and had been there for eight years prior.

On that day, part of that dream was realised. I know I wasn’t the speaker on the day, but two years later I applied to be a speaker at the International Convention Centre for a fitness convention that I had attended many times.

I didn’t think I was qualified enough and I didn’t think I’d be accepted. But I was! In 2017, I spoke at the International Convention Center, and that was the dream coming true from my vision board.

When I stood up on stage the first time at the Mike Tyson conference, I was nervous, shaking and my face was bright red.  But in 2016, I was actually the speaker and I was calm and confident.

The Mike Tyson conference was the day that I realised I wanted to have a platform. It felt so good, even though it was nerve-wracking and I’m an introvert and struggle with being in the limelight.

I was doing a lot of one-to-one training and coaching at the time. But I realised that if you want to leverage your time and make a big impact, then one-to-one is just not going to cut it.

You cannot make a big impact if you’re only working one by one people.

If you want to leverage your time and speed up the process to grow your business, you need to be able to speak one-to- many.

Waking Up Your Identity

Success starts with waking up our identity.

One of my favourite speakers, Benjamin J Harvey talks about waking up your future belonging. It’s like an identity, where there’s a part of you that ‘wakes up’ and realises who you want to be.

That could be an author, a mother, a spiritual advisor, a teacher,  trainer, or an educator, for example.

In 2013, I was sitting in a visionary leadership conference with John DeMartini and Benjamin J Harvey. Again, my future belonging was awoken, as Ben as he said something that really stood out to me.

He said if you’re willing to get on a platform, (it doesn’t necessarily mean physically standing on a stage), but if you’re willing to do the hard thing that most people are not willing to do – public speaking – you separate yourself from your competition.

People on a Mission Have no Competition

If you’re willing to step out and face your fears of public speaking, and if you’re willing to talk about what you love and share your message with the world, you will stand out from your competition.

I definitely had a massive fear of speaking in public. I didn’t even think that I would be able to speak to a room of 10 people in a group workshop, let alone a massive group.

When Ben Harvey shared the impact that you can make from going from a one-to-one model to a one-to-many model, it awakened something inside of me. Instead of thinking “Who am I to do that?” I started to believe “Why not me?”

Why not me? Why could I not do that?

When Ben asked if there were people who wanted to make that change in their business, I put my hand straight up. I put the $495 deposit down for their ‘Present Like a Pro” course, which cost $5,000 at the time.

I didn’t have the money. I had rent coming up, but I found the money. You always find the money for things that are important.

I’ve well and truly made that money back now – I’ve turned that $5,000 into a six-figure coaching business, doing what I love, using mostly the one-to-many model.

The Power of Presenting

The one-to-many model is the #1 way to get more leads in less time.

Running events is an amazing way to get clients and a great way to improve your credibility, improve your expert status, and to leverage your time.

 

And now it’s super easy to do it online.

I resisted doing this as a consistent strategy for ages. But when I finally made a decision and take action, it turned my business around. I’ve now run over 100 online events and 100 in-person events and it’s been the one thing that has made the biggest difference in growing my clients.

If you run an online event, you can speak to 50 or 100 people during that time, instead of speaking to people one at a time.

Running events speeds up the time it’s going to take to reach that many people. If you want to accelerate your success, it’s a no-brainer.

The reason many of us have avoided events for so long is because of fear.

It could be fear of what people might think or fear of failure, fear of judgment, fear of being an imposter, or fear of not knowing enough.

When you decide to show up, despite the fear and when you decide to be the kind of person that does a one-to-many model, rather than a one-to-one model, and you provide great value, success is inevitable.

You can really accelerate and explode your business growth.

I’ve had a growth explosion during COVID-19. I was doing mainly in-person workshops, but I pivoted fast and started doing online workshops.

Holding online events means people from other states and countries can attend.

I recently did a Grace Lever online event that 700 women from all over the world attended and it was brilliant.

I also crewed an Authentic Education online presentation course and coaching course, and 79% of the people said they preferred the online environment, which I found fascinating.

Leverage Your Time, Speed Up Results, Get More Leads and Paid Clients

The one-to-many model is the best way to leverage your time, speed up your results, get more leads and paying clients in a short amount of time.

I’m sure you would love to be able to share a message talking about something you love and have lots of people listen to it. It’s a great way to make money when talking about what you love.

If you want to get clients, you can really only do two things: You can write and get people through your written content, or you can speak and get people through your spoken content, whether that be on video or on audio.

You’re not going to build a business if you don’t create content. Business is about people exchanging value to get a return of investment. So many business people are unwilling to face their fears and step up to make content.

It’s a step-by-step process. You need to learn the skill of presenting, learn to talk on Facebook Lives, and learn the skill of creating influential content.

You can’t just show up and ramble your way through an event. There is a formula and a specific structure you need to follow to make sure that people engage and get value from what you’re sharing.

There’s also a structure to getting them to turn up to your event, which is the first hurdle and that’s where you use marketing.

I predominantly teach my clients marketing and sales, both in written content and in presenting at live or online events and workshops.

You’ve also got to be able to keep them engaged and make sure that they are inspired to take action. It’s about inspiring people to be able to go out there and apply what they’ve learned and that takes a specific structure and formula.

If you’re willing to step up and do the one-to-many, you can leverage your time and build your business quickly.

Want some help? Book your free* 45-minute client attraction strategy session with me here

(first-time sessions only)

The world is waiting for your brilliance. Now is your time to shine!

Kat

by Leave a Comment

5 Mindset Hacks for Facebook Live Videos

Paragraph 

If you’re like most people that I speak to, you find the idea of going live on a video rather scary…

When I first got introduced to the idea of Facebook Live videos, I was terrified. I was used to editing my videos and I wanted them to be professional and polished.

But I realised Facebook Live videos are such a powerful way to connect with people. Plus, they are here to stay and if I didn’t jump on board, then I’d be left behind.

If you haven’t been getting the engagement that you want, the reach, connection or sales conversations booked in and you’re wondering why not, then you’re in the right place.

Facebook Live videos are so effective, because they build trust and rapport a lot faster than written posts.

As you get better at using this skill, you can grow your business fast using Facebook Live videos.

I heard an interesting statistic recently, that using companies who use videos in their marketing enjoy a 27% click through rate and 34% higher web conversions than those who don’t.

Mark Zuckerberg says:

“I see video as a mega trend, same order as mobile. That’s why I’m going to keep putting video first across our family of apps.”

You can make or break your business by avoiding videos altogether or by creating poor videos.

People remember about…

* 20% of what they hear

* 30% of what they see

* And 70% of what they see and hear

Video content is so much more memorable than written or audio.

Videos also enable you to help more people at one time. Instead of having one-on-one coaching conversations all day, you can jump on live on video and impart a message very fast to your community.

Whether people show up live, or whether they show up to the replay, you’re building your content library that’s hosted in Facebook. You can download the videos as well afterward and post them to YouTube.

If you want to be an influencer and inspire people to take action, the best way to build your community is through Facebook Lives.

They also open a lot of doors of opportunity for you. I constantly get asked to speak in other people’s Facebook groups and speak in online summits and events because I show up consistently on video.

To do Facebook Live videos well, the right mindset is key.

What we say is super important, but it’s only a small part of our communication. If you’re showing up without the right mindset, it can totally affect your Facebook Live video.

Today I’m going to share with you some powerful mindset tricks and tips so that you can show up more confidently, engage, build more trust and rapport with your followers, tribe and community.

There are the three main problems that I’ve discovered that people come up against when it comes to video:

1 – Fear of Judgment

Fear of judgment is a very common human fear. Something that helped me overcome that fear is only speaking to my people, my tribe. The people who aren’t my people will not watch this, they will be repelled by this.

Marketing is all about repelling the wrong people and attracting the right people.  It’s actually good for some people to judge you because that means you’re being bold and confident in your message.

You’re not watering it down and trying to be all things to all people. That’s the worst thing you can do as you miss your whole market.

People want to know that you understand them, value them and speak their language. It’s very hard to do that through the written word because all we see is typing and we can all look the same in typing.

We don’t all look the same on video, right? So accept the fact that there are going to be people who are judging you, but don’t worry about that.

I was so fearful of people judging me because I was judging me. And we attract what we project onto the world with our own limiting beliefs. I’m not judging myself anymore.

I see judgment as a good thing, as you know you’re in the success club when you have people judging you.

2 –  Imposter Syndrome

Imposter syndrome is a big one as a lot of people feel like they don’t know enough. We think if we’re going to talk on a topic, we need to know everything on that topic and if we don’t, then we’re a fraud.

Imposter syndrome is killing people’s dreams.

There are always going to be people who know more than you. And there’s always going to be people who know less than you. You don’t want to rob the people who can benefit from your message, teaching and inspiring stories.

No one else has your stories and your way of sharing things. There’s nothing new under the sun, but there’s different ways of teaching and applying different stories and experience, so your delivery is unique.

I used to have impostor syndrome because I was scared of those people that had Master’s degrees or PhDs in business.

But I’ve learned so much from running my own business for so many years, having hundreds of clients and spending thousands on education.

I used to think ‘Who am I?’, but I changed that mindset to ‘Why not me?’

3 –  Fear of Rejection

People often face the fear of rejection. Do you worry if friends may see your video and think, ’Who do they think they are?’

Or maybe you fear that you won’t be liked or you may be misunderstood?

Perhaps you fear that people may find out you don’t know everything about the subject and you therefore fear you will be rejected.

The problem with this fear is that it stops us from taking action and helping the people who really need and want it.

Is it time for you to stop fear robbing you from creating the success you want and helping more people?

So here are 5 mindset hacks for doing Facebook Lives:
1 – Identify the Fear

Most people have fear when it comes to doing Facebook Lives. You’re not alone. You’re in good company!

So the first step is to identify the specific fear. Call it out, tell it as it is. What is your fear?

For me, I feared that I would come across as silly. I feared that I would forget what I was going to say. I would fear that I was going to stumble across my words.

We need to step out in boldness and vulnerability. We need to shine a light on our fear.

Putting the light on is like at night and there’s cockroaches. They scurry into the dark. Similarly, when you put a light on your fear, it loses its power.

2 –  Remember Your Why

Love is a more powerful force than fear. Fear and love cannot exist together. You can’t feel loving towards yourself and fearful at the same time, because they are polar emotions.

It’s the same as with your passion. When you remember your passion and why it is so important for you to share your message, your why becomes bigger than your fear.

Remembering your why brings you back to gratitude. We get to put on a video and talk about something that we’re passionate about. I never want to take that for granted.

I’m so grateful that I get to show up on Facebook live videos. I don’t have to. I don’t think I should. I want to show up. My passion is strong enough to take me through fear.

My why stops me focussing on my fear. Humans do incredible things when they understand their why.  Your why is so powerful. When you understand your why, your fear will become insignificant.

3 –  Choose What to Believe

You get to choose what you believe. You can believe lies and limiting beliefs or you can choose healthy beliefs.

I believe it’s a privilege and honour to show up on Facebook Live. This is the mindset that I choose to believe.

I choose to believe people want to hear what I have to say. I choose to believe that what I have to say is valuable. If you focus on how hard it is or how scary it is, then you’re just going to spin your wheels and not move forward.

Facebook Live videos always bring me clients. People often private message me and say they want a free session after my Facebook Live.

I do what I do to help people, but one of the benefits of showing up and helping people on video is that those I help often become my clients.

4 –  Focus on Your Message

By focusing on your message, you take your eyes and focus off yourself.  If you’re really self-conscious about how you’re looking or how you’re sounding, then you won’t be focussing on your message.

I’m focusing on what I want to say and how I can best communicate this to you, so that you not only hear the information, but you take action.

When you focus on your message, your focus is turned off of you and onto those who you are serving.

5 –  Decide to Take Uncomfortable Action

You get to decide to take uncomfortable action. This is a powerful choice.

Doing a Facebook Live is uncomfortable especially at first. Your heart will probably race, you might sweat, stumble, find it hard to swallow. Your body will probably react because you’re stepping out of your comfort zone.

If things go wrong, it’s not a big deal. Worst case scenario, the internet doesn’t work and who cares? None of that matters!

We’ve got to show our brain that we can do things. That’s what entrepreneurs do. We don’t shy away from challenges. We show up. We take uncomfortable action and we take lots and lots and lots of action.

Your community wants to see you being consistent so that they trust you. It’s not about doing a Facebook Live every month or two. You need to consistently show up.

You don’t have to use notes, just talk about something that you know. Preparation is good, but sometimes I don’t have time to prepare.

I speak about what I know and because of that, it flows out of me. You’ve got to trust yourself, and that’s part of choosing what you believe.

If you don’t develop these skills, you will get left behind.

Want to fast-track your ability to use presenting to get more clients?

Let’s chat. You can apply for your ‘Client Attraction Strategy Session’ here.

Looking forward to connecting with you!

Kat

 

 

by Leave a Comment

5 Powerful Ways To Be Engaging And Effective On Video

Would you agree that it’s pretty important in this day and age to be effective and engaging on video?

Have you noticed that there are some people who are charismatic on camera, and there are some other people who are boring, and cause you to switch off straight away?

Have you seen people who have great knowledge to share, but don’t deliver the content well?

Right now so many people are online, more than ever before in history!

So it’s even more crucial that you have the ability to be able to show up on camera confidently and be able to connect with people, fast.

Do you want to be able to show up and be able to connect with people super effectively  on video?

Would you like to create a better connection with your audience so you can build rapport with them and influence and serve them better?

In this video and article, I share with you 5 powerful ways to be engaging and effective in your videos.

1 – Speak to Your Ideal Client

It’s so important that when you’re sharing on video, that you speak to your ideal client.

The reason that so many people get nervous, is because they try and talk to everyone. They’re talking to the masses.

Right now, for example, I’m not talking to the masses, I’m talking to my community. You have chosen to read this if you’re an entrepreneur or you want to be an entrepreneur.

So that means I don’t have to get nervous and fearful because I know that I’m speaking to you, one person at a time.

I know that you want to hear what I’m talking about otherwise, you wouldn’t be reading this!

So, it’s so important when you’re sharing a piece of content that you don’t get worried about what people might think and that you’re not trying to speak to everyone.

If you try to speak to everyone you miss everyone, and no one connects with you.

It’s so crucial that you use the right language that’s going to connect with that person so that they feel like you understand them, that you understand the problems and challenges they are facing.

Many people struggle to do Facebook Lives, so if that’s you, you’re not alone – you are among the many people who struggle.

I definitely struggled when I first started. I resisted doing them for some time because of fear. Our bodies do interesting things when we are nervous and fearful, but it’s the meaning we put to it that determines our body reactions.

Being nervous is a similar physiological effect to being excited.

So instead of saying to yourself “I’m scared” or “I’m nervous”, tell yourself that you’re expanding. You’re growing, you’re stepping out of your comfort zone – and this is exciting. It’s an amazing way of developing your self-worth.

Make sure that you keep showing up and proving to your brain that you’re fine. No one died and nothing dangerous happened!

2 –  Aim to Be Professional and Personable, Not Perfect

You want to be professional. By professional I mean, be organised, structure your knowledge, make sure that you have it set out in an organised way.

Have 3, 5 or 7 points. Our brain loves odd numbers and it’s been proven by research. If in doubt go with 3 points! The brain loves that number 3 as it feels like completion.

Make sure that you show up in a way that’s beneficial to your viewers and that’s what I mean by being professional. You do not need to be super polished and perfect. In fact, the time that you do a perfect Facebook Live, it may well be a boring one!

The things that go wrong last minute, make you human and real. Make sure that you’re personable, friendly, tell stories, and be humble. Don’t try and show that you’ve got it all together. People can relate to you not being perfect.

Make sure that your content is digestible for people, so it feels easy to apply. Don’t use a lot of jargon or confusing words. People want simple, real, authentic and they want it to be personable so they can relate.

3 – Maintain a Quality Connection

There are 3 main problems that I see that people come up against when doing a live video when it comes to maintaining a quality connection with their ideal clients.

1 – I notice people don’t use a formula or structure, so people are winging it and go off on tangents, losing their connection with the viewer.

2 – People focus on themselves and not on their message. People are concerned about how they look or are coming across instead of being present. Not being present when speaking to people is a big way to lose connection.

3 – People don’t know how to effectively maintain a quality connection with people on video. To maintain a connection, be sure that your camera is set up at eye level so you are looking eye-to-eye with your viewer. Make sure you look into the lens.

Finally, don’t use notes. Trust yourself that you know your content and stick to your genius zone.

4 – Speak Within Your Genius Zone

Make sure that you are speaking about topics that you understand and that you are an expert. This will help you with not needing to use notes. Always stick within your genius zone.

Don’t be researching, an hour before you’re about to go on Facebook Live and reading everyone else’s stuff. Stick to speaking about your real-world, tangible results and talk about the things that you’re the expert at.

Don’t just state facts and information. People can get information from Google. They are showing up to listen to you on video because you have personality. You have different ways of saying things, stories you can talk about and share with people what’s in it for them.

3 really powerful words you can use that are simple little words that make a huge difference is ‘so you can’.

If you add ‘so you can’ to the end of your content and insert the benefits your clients will achieve, suddenly your content comes to life.

An example of this is saying, ‘Do you want to show up effectively on video so you can be the trusted expert in your field?’ ‘So you can’ raises your level of positioning in your client’s mind.

I’m also clear on the benefits of what I do as a business coach. I’m not afraid to talk about those benefits, because I’ve worked with hundreds of people that have had life-changing results.

You’ve got to be confident in your benefits and don’t just talk about the features of your coaching program. Talk about what’s in it for them and why they should invest this money and time into your coaching program.

Finally, have fun, smile, and enjoy it.

How do you feel when someone’s super serious and rigid, like they’re giving a university lecture?

You lose interest right away, right?

So smiling, and having fun helps build and hold a connection with people.

5 –  Follow a Formula

Following a formula allows you to build a deeper connection because you won’t be going off on tangents, trying to think about what to say.

Instead, you’ll feel organised and structured, speaking with a framework. You can be intuitive within the framework, but you don’t want to just rock up and rely on your intuition to tell you what to say without any planning or organisation.

The best speakers in the world all follow a formula. They are not just winging it. If you think of the best speeches you’ve ever watched or some of your favourite speakers, they have practiced and rehearsed it following a structured formula.

When you’ve practiced, created a great structure, you’ve got your points and you really know your topic well, you can be more intuitive and it will come across natural and will flow.

If you don’t have that structure or formula, that’s where you get nervous and can ramble.

So it can help to have the values, benefits and plan in your mind when you’re delivering a piece of content.

Would you like to learn the full presenting formula that I use and teach, so you can grow your business?

I’m running a workshop on Saturday 4th July that will show you how to use online events to profit from presenting and make a bigger difference in the world.

In this workshop, you’ll pick up the tools that you can use to run effective online workshops….

…so you can not only be successful in your presentation, but get people to show up, engage and take action.

I’ll be going through all of the strategies that I’ve used to not only present effectively, but how to use online events to attract clients and build your business.

Learn More About The ‘Grow Your Business With Online Events’ Workshop

Kat

Download Your Free Client Attraction Checklist

Grab your copy of the Checklist now

Let’s Connect!