Kat Millar

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5 Marketing Mistakes That Could Be Costing You

There are five costly marketing mistakes that you could be making, that could be costing you in your business right now.

These are all mistakes that I’ve guilty of making so I know them intimately, and I’ve learned how to overcome them, so now I want to help you avoid them.

Many business owners are making at least one of these mistakes at the moment.

1 – Being Too Timid

The first mistake that I see people making is being timid about what they offer. A lot of people say to me they don’t want to be pushy and they don’t want to come across as always talking business on Facebook.

What people fail to realise is there’s a clear difference between being pushy, and being bold as you share what you offer.

It’s so important that we are courageous and show up offering value, so that people will like you, trust you, build a connection with you, and want to take that next step towards you.

A number of people that I’ve spoken to this week have shared that they are afraid to step up and position themselves as an expert.

They’ve said things like:

“There’s so much info on Google, why would people listen to me?”

“I don’t feel I know enough”

“I’m worried I won’t come across as professional enough”

This is totally normal. Fear of criticism and judgment is a very real fear. I struggled with it for many years and succumbed to the imposter syndrome.

To be honest, fear very rarely goes away completely if you’re continually pushing outside your comfort zone.

We just need to act despite the fear.

When you push outside your comfort zone you can feel vulnerable and exposed. When you go on Facebook Live for the first time or hold a Zoom event, you are putting yourself out there for people to see.

Any creator, when they’re showing their work for the first time before it’s fully finished, can feel they’re putting their soul and heart on the line.

Your business is a form of your expression to the world and a form of creativity. When I started out in business, my brain was always sending me thoughts like “I’m not good enough”, or “no one will listen to me” or “someone might criticise me”.

But these are just stories we make up in our head. We’re not here on this planet to play small and have no voice.

We’re here to make a difference.

I heard a great quote the other day:

You don’t get criticised by people doing more than you, you only get criticised by people doing less than you.

I’ve found this to be so true in my journey. The millionaire mentors that I have, never criticise someone that’s further back on the journey from them.

If you want to have more influence and inspire people to take action, you need to be bold and brave with your offer and not hide away from sharing with people.

Share with boldness and don’t assume that people know what you do. When you start sharing with boldness and passion, it’s contagious.

 2 – Being Too Inconsistent

Inconsistency in marketing is a big mistake. A lot of people are very ad-hoc with their marketing and wonder why they’re not getting clients. They only really properly market when they’ve got an offer or event coming up, or when they are inspired, but then they won’t post any content for weeks at a time.

Remember, marketing is not about you. It’s about showing up to your tribe and your community. It’s about being there for people and showing value, even if that person never buys from you.

When you’re consistent, people can rely on you. They learn to trust you, and they get to know you more.

The people who come into my free discovery sessions are usually people are ready to take action, because they’ve consumed my content and because I’m consistent with it.

They’ve either gotten an email, read my blog, or seen a video in my Facebook group. They may have done one of my workshops or webinars.

When people connect with me in strategy sessions, it’s usually because they’ve had some prior interaction with me through my content.

You’ll really fast track your sales process when you show up consistently.

3 – Being Too Passive

The third mistake I see people make is being too passive, rather than proactive.

A lot of people wait for people to come to them. They think that if they put up a website or a few social posts, that clients will come to them.

Business doesn’t work like that. It takes hard work to build something of value. It takes time to craft webinars and events and videos and blogs that are helpful.

They don’t need to be perfect, they just need to be valuable.

You need to share value – share with people about your business and put your name out there as someone to speak at events, on a podcast or on someone else’s social media platform.

How much time do you spend creating great marketing content, landing pages or crafting emails and videos every week?

What is the amount of time in comparison with how much time you spend consuming Facebook, Netflix or YouTube?

The goal is to create more than you consume.

Get your name out there by contributing and sharing your gifts with the world in a bigger way.

Marketing not working? Try a different approach.

Everything is figure-out-able. Be teachable and willing to keep going UNTIL it works.

Make a choice today to start being more proactive with your business and seeking out more opportunities.

4 – Selling on Social Media

The next mistake I see is people trying to use social media to sell. Social media is not about selling, it’s about relationship building.

A lot of people use social media to jump into someone else’s Facebook group and promote themselves or an event or put up an offer.

Remember that people that are following you are not just a number or someone to give you likes.

You want to give value on social media.  Lead with generosity. Leading with generosity means being genuinely curious and helpful for those who comment and engage with you.

Be generous with your engagement with your followers.  You always want to give free and helpful advice before making an offer.

People need to understand what you offer and the benefits and reasons why they should buy your offer. You need to be clear on the pain points of those you are talking to. You can use social media to help people understand your expertise.

To grow your business, you need to take people from social media to your landing page – such as offering them a valuable freebie, which then captures their email address.

From there you can continue to give value through your ongoing emails and build trust and connection.

5 – Thinking Social Media Will Get You Clients

Social media very rarely gives you enough clients to build a profitable, sustainable business.

Social media is best when it’s combined as a strategy with landing pages and some type of offer – like a lead magnet/freebie or presentation, such as a zoom event.

Getting people onto your email list and capturing people’s details is crucial for growing your business. When people are on your email list, they are on your real estate.

Social media is not your real estate. Our real estate is our landing pages, emails and websites.

Landing pages convert 4 to 10 times higher than websites. So my website is full of links to landing pages because landing pages, which are stand-alone web pages.

On a landing page, people take one action. There are no distractions.

Landing pages have an opt-in action where they enter their name and email, and they go on to your email list.

Your email list is one of the biggest assets that you have as a business owner. You own it.

All of my clients that are doing well are doing so because they’ve got marketing funnels in place with landing pages. They are not doing well from social media alone.

I use Click Funnels and have a lot of different landing pages within it.

The reason I love Click Funnels is that it looks super professional. You can use it for up to 20 different funnels. You can use it for webinars and use it to host online courses. I host my webinar replays in there, you can do up-sells, cross-sells, down-sells – the works.

You can take payments easily through Click Funnels by integrating it with your merchant account like Stripe, so it’s beautiful and seamless. It has completely changed my business. I use templates so I don’t have to start from scratch.

Want to try it out?

You can access a free 14-day trial of Clickfunnels and access all my funnel templates, to save you starting from scratch.

Here’s the link

For the template links, drop me an email and I’ll hook you up.

So to recap the 5 marketing mistakes, they are:

1 – Being Too Timid

2 – Being Too Inconsistent

3 – Being Too Passive

4 – Selling on Social Media

5 – Thinking Social Media Will Get You Clients

Need some help?

For a limited time, you can apply for a FREE 45 minute 1:1 client attraction strategy session.

Here’s what you’ll get out of our time together:

  • A clear understanding of the challenges preventing you from signing up clients and how to solve them.
  • A personalised roadmap customised to your business to apply straight away
  • An easy-to-implement strategy to find your ideal clients & turn them into paying clients.

Apply here

All the best!

Kat

 

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3 Powerful Influencing Methods To Inspire People To Change

Would you like to be able to better influence people?

If you are in business, it is likely that you have already come across the value of being able to influence people.

Being able to influence people for good is one of the most powerful forces on the planet.

Some people wonder whether influence is about being manipulative or pushy, or trying to convince someone to do something that they don’t want to do.

True influence – when it comes with a pure, genuine desire to be of service – is about being able to help people to get MORE of what they want.

Influencing for good is about INSPIRING people to take action to ultimately improve the quality of their life.

People experience remarkable magic when they’re inspired and feel the energy of their vision.

Being able to influence people is an honour – it means that they have your respect and your trust. I

If you want to help people have powerful breakthroughs and transform their lives, you’ve got to be able to influence them.

Influence is an incredibly powerful skill to learn and master.

Since 2003, I’ve been so blessed to work with thousands of people and helped influence them to make positive changes in their lives.

Some people wonder whether influence is being manipulating or pushy, or trying to convince someone to do something that they don’t want to do.

Influence – when it comes from the right place of wanting to genuinely HELP people – is not about trying to change someone’s mind. It’s about INSPIRING them to take action on what THEY want.

True influence, married with a pure desire to help, is about being able to help people to get MORE of what they want, and ultimately improve the quality of their life.

There are many different ways we can use influence in business and marketing, whether that’s on your Facebook or in an email that you send out. Maybe it’s on video or your landing pages on your website.

Influence through marketing can be used in a sales conversation or inviting someone to make a decision to buy your product or service – it’s helping someone to make a decision to take new action.

We Want to Influence People to Help Them Get Clear on What They Want

If you’re a coach or consultant or a healer or practitioner, you work with people to help them improve their lives.

To be able to influence, you need to help people to identify what’s in the way of getting what they want.  If they’re in one place, and they want to be in another, help them identify what is actually in the way and what is stopping them getting what they want.

Identify what the block is specifically. They may have a vague idea. Help them to actually overcome that block. It may be a limiting belief or a block of some type of emotion, like fear or doubt. Part of influence is actually helping them to overcome the block and have a breakthrough.

People have breakthroughs when they’re fully aligned with their values and they feel the energy of it and they can imagine and see the breakthrough.

Think about the last time that you had a breakthrough. It could be a little breakthrough like a penny dropping, or it could be a complete epiphany moment and be absolutely transformational. The breakthrough comes in a range on the spectrum.

If you want to help people have more breakthroughs and transform,  you’ve got to be able to influence them.

Authentic Influence as a Tool

Influence in itself is a tool. And like any tool you can use it for bad or for good. Any method or technique or strategy can be used for good or bad, so techniques and methods in and of themselves are neutral, it’s how you use them that makes them positive or negative.

Being able to influence effectively helps people:

? Get clear on their future vision

? Identify what’s in the way of they want

? Overcome their blocks

? Have a breakthrough

? Improve the quality of their lives

1 – Uncover Their BFS: Best Future Self 

The first way to influence someone to actually change is to help them to uncover their best future self. Last week I spoke about our future self and how you can really tap into that vision that you have of yourself.

We want to discover who their best future self is.

To do that, encourage them to think into the future and put themselves there. Who are they and what are they doing when they envisage the best version of their future self?

Thinking of your best future-self inspires you, lifts up your energy level and you have amazing feelings when you think about it.

Remember that people don’t want your product or your service. They don’t want a coaching session. They want to feel like they can become their best future version of themselves.

We don’t want to just focus on the method of how we help people transform, we want to focus on the version of themselves that they would like to become.

Keep their best future self at the top of their minds.  You want to ask people to remember that vision of themselves, of being the best and why it’s important to them.

So many people when they’re having sales conversations and trying to influence, they don’t understand this.   They like to rush it and wonder why people aren’t signing up with them.

I’ve done this myself! I was in fitness for 15 years. I always just wanted to rush people to the transformation and jump into a 12-week challenge so they could start losing the weight, instead of taking the time to really find out why it was so important to them to lose the weight.

I needed to ask why it was so important for them to lose the 10 kilos. Was it because they wanted to attract a dream partner or another reason?

Asking people their ‘why’ is a really powerful question to use.

An example you would say is; “I just want to go a little bit deeper now. Could you tell me, why is it really important to you right now?”

Often they may give you a surface reason at first, so asking if you can go a bit deeper to get the real reason is important.

When I’m in a conversation with someone and helping them to be inspired to change, I like to really take notice of the things they say, the things that come out with extra power and extra life.

I was recently having a chat with a lady who said she really wanted to do a TED talk. I asked her to tell me what her life looked like in her future vision. She said it was very important to her because she wants to feel as though she’s achieved something.

She said a lot of other things, but when she talked about doing a TED talk and her reason for it, there was extra emotion, energy and power in her voice. This is what had power in it, and it’s here that she is really connected to this vision.

When you are talking to people, you need to take note of the power words that people are connected to. It’s when they are talking about these passionate topics, that they feel a shift in their body. That is real influence.

2 – Listen Intently

Listen deeply and intently to people’s feelings anytime they talk emotional words. Listen for any type of feeling when they speak in images. If they share that they can imagine it, see it and feel it, then feedback to them what you are hearing.

It’s so powerful when you deeply, intently listening to someone, and for someone to repeat their keywords back to them. Their pathways are being painted back to them and the person you are listening to will say, ‘They get me’.

It’s just such a beautiful feeling when someone acknowledges the things that are important to you.  If you’re really listening to someone and they’re talking a lot, you don’t want to interrupt them, but take notes. Once they have finished talking you can feedback to them how you understood, using their keywords.

You want to be listening so deeply it’s like having a bubble around you. When I’m having a conversation on zoom it’s quite easy. It’s just the two of you, but if you’re in a live event, I just imagine a bubble around me and I focus and listen only to that person.

You can notice when there is a notable shift in a person. It shows in the tonality of their voice and in their body language if you’re on a video call.

If you’re on the phone, you can hear emotion in the voice and you can hear the tonality shifting, so you want to really be  present and listening deeply.

When you notice the energy and emotions in their feelings and in the imagery you are hearing, then feed that back to them.

3- Share Your CPR
C = Credibility
P = Process
R = Results
C – Credibility

When you want to influence someone to work with you, or listen to what you have to say or to your presentation, or if you’re just going to educate them on Facebook Live,  you want to share your credibility.

Share what kind of experience, knowledge and skills you have. Why should someone work with you? Why should someone listen to you?

I remember when I was a personal trainer and worked at a gym, there was once a guy doing a cooldown and leaning back and jerking his neck. They gym instructor went flying up to him and instead of saying asking if he could share a way that could be more effective, he literally shouted out ‘Stop’, and the whole gym looked around as if he was doing something wrong.

You need to frame your advice with your credibility. So you might say to the person, that you’ve worked as a gym trainer for the last 10 years, and you can ask them if they would mind if you shared an effective cool down that will also help protect their back.

Because you’ve shared your credibility, suddenly that person will be open to listen and hear what you are going to offer them and they will be more influenced to change.

Always start with your credibility. And that’s why a lot of times when I talk on videos I talk about how long I’ve been in business, or how many people I’ve coached, because some of those people watching me, may not know my background, so telling my experience builds credibility.

P – Process

You want to share the process that you recommend people go through. So rather than just dumping a whole lot of information at them, and giving them advice, explain a process.

For example you could say to someone, “You told me that you want to do a TED talk and it’s really important to you, because you want to prove to yourself that you can do it. You also want that sense of achievement right?”

I would continue, “For the last 10 years, I’ve been helping people to improve their presentation skills. This is the process that I take people through to get that.  The first step you need to identify your audience…” Then I’ll go through and explain the steps.

People love step-by-step and they love organised knowledge. There’s so much information around on YouTube, Google and blogs and webinars, but people want organised knowledge and a clear process of what they can do straight away.

They want to know what they do first, what they do second and they want to receive your expertise in a process.

Tell them the process that they need to go through in order for them to achieve results.

R – Results

The third thing is to share what results people will be able to create, if they follow your process.

So for example, I would say, ‘Over the last 17 years, I have been running successful businesses and I’ve been really blessed to have helped hundreds of people to achieve results.’

I would then continue, ‘I’ve discovered there’s a clear process that successful people go through to get their results. The first step is to identify your ideal client and locate them. The second step is packaging your unique brilliance and organising your content in a way that’s digestible for people…’ etc.

I describe my process and the results that my future client will get from going through this process.

I then describe what the results ultimately mean for my future client, and how it will help them to create a profitable business, with time flexibility and freedom.

So to recap the 3 Powerful Influencing Methods To Inspire People To Change
1 – Discover Their BFS: Best Future Self 
2 – Listen Intently
3- Share Your CPR

It’s my mission to help people increase their influence and make a positive, meaningful impact in the world.

Leaders helping leaders to influence → helping leaders to influence. What a massive ripple effect! 

What to make a bigger impact?

Come join my free Facebook group ‘Amplify Your Influence’ for passionate, service-based entrepreneurs.

I look forward to seeing you there!

Kat

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5 Habits Of High Performing Entrepreneurs

Lately, I’ve been thinking a lot about what makes entrepreneurs successful.

I’ve been deep-diving into the work of Brendon Burchard, Brooke Castillo, Brian Tracy, Tony Robbins, and others to see what separates successful people from the rest.

Today I’m going to be talking about the habits of high performing entrepreneurs and specifically 5 habits that I think are the most important habits to develop.

Before I get into that…Some of you may not know that in 2006, I started competing in bodybuilding competitions.

I wanted to see what was possible for me.

And I didn’t just want to do compete, I wanted to win.

In the lead up to my first competition, I immersed myself in learning about the champion mindset. I wanted to know what thinking makes people champions.

I hired a world master champion bodybuilding coach, Jo Stewart.

I said to her “Jo, I want to win” and told her that I don’t want to do this for just the fun of it.

Ok don’t laugh… this is me in 2006…. I obviously wanted my hair to be bigger than my muscles 😉

To win, I had to start developing the mindset of a champion. So I started listening to CD’s of people who were champions and the mindset they had.

Over time I ended up doing 10 different competitions… (it became a bit addictive!)

I wanted to keep improving my time or improve my score and get better. And so I ended up competing every year for 7 years.

Throughout those years, I really started to learn the principles of champions.

Successful athletes, like all successful people make choices every day that lead them to becoming winners. These are often the choices they make when no one else is watching.

So what are some of the top habits of high performing entrepreneurs? Here are five…

1 –  Think About Your Best Future Self

High performing entrepreneurs think about their best future self. I like calling it my ‘future self’. Successful people take themselves out into the future, and they think about who they want to become.

And when you can see that dream and you believe it, it becomes your reality. You start acting like that person that you want to be, before you become it.

If you believe you’re meant to be great and be successful, you will press through to your goals, and nothing will stop you. If you believe that success is luck or a fluke, then you will be disappointed. And you will just keep stuck in a cycle that will become a self-fulfilling prophecy.

Successful people start acting successfully now in the present time. They are their BFS – their Best Future Self.

What are 3 words that describe your best future self?

Maybe you want to be brave, maybe it’s courageous, aspirational, ambitious, confident, playful or organised?

I often go out into my future self. I’m constantly thinking about future Kat and what she’s doing and what she’s like.

I’ve got to really be intentional about it. Take for example; my future self is being super organised, as I don’t feel like it’s a natural gift for me.  But I train myself to be organised.

You want to choose the words that make you feel something where you actually really believe it. If you haven’t stopped lately to envisage your best future self and who that person is out in the future, then I encourage you to do that today and make a practice of it.

The person you are today is a result of everything you’ve done up to this point. All the seeds that you’ve planted in your life, everything that you’ve done is a result of your past choices.

If you look at your health right now,  it is a reflection of how you used to view yourself. If you look at your bank account, the finances sitting in your bank account are a reflection of who you used to think you were so it’s all related to self-worth.

If you look at your relationships. Are they thriving, or is there conflict?  It’s all related to how you see yourself and your identity.

Ask yourself, how you’ve been in your business in the past couple of months. Do you want to be this person in the future? Are you being your best future self in your business right now?

If you haven’t been operating as your best future self. Ask yourself, if you were, how would you behave in the future? And then start acting like that now!

High performers are not on autopilot, they’re intentional. They think about their character and their legacy. They’re looking out of today into the future and bringing the future to themselves.

2 –  Study And Develop Skills Within Your Primary Field Of Interest

If you’re not an entrepreneur just yet, but you want to be, this is for you also. It’s actually for all humans at any stage of their lives!

High performers study and develop skills within their primary field of interest. What three skills are you working on developing and practicing at the moment?

Are you developing your sales or marketing skills? Are you doing a course on making Facebook ads? Or are you working on learning copywriting?

Entrepreneurs should always be working on increasing at least 3 skills. This is not a scattergun approach. It’s deliberately choosing skills to push you and your business forward.

Each quarter I have 3 skills that I choose to grow in. I deliberately block out my calendar and put aside time for learning.

I find time to up-skill while I’m doing other things. I like listening to books while I’m cooking, driving or walking. I listen to the people who are living their best self and who are successful, people like Tony Robbins, Zig Ziglar, Brian Tracy and others.

I deliberately learn other skills each quarter so I’m constantly up-skilling. I learn what I need to go to the next level.

When we get stuck and stop, we are then not attracting clients.  High-performance people schedule time in to become masterful in the areas they desire.

3 – Be Solution Minded, Not Problem Minded

High performing entrepreneurs focus on the solution and not the problem. Instead of focusing on what they don’t want, they get super clear on what they do want.

Think thoughts linked to your future self.  When you focus on solutions, when something bad happens, you don’t get stuck in disappointment.

Choosing a solution and growth mindset can become a habit. When problems come their way, entrepreneurs switch on. When COVID hit, successful entrepreneurs switched on and found solutions.

In times of trouble, successful entrepreneurs become resourceful and come up with creative solutions. We need to allow ourselves to really think on purpose, to be creative and to trust our unconscious mind.

Something that I do every morning and night, is I write out my vision. I say things like; I’m so happy and grateful now that I’m a highly successful, wealthy entrepreneur who has built my business on courage and effort.

In doing this, I’m re-wiring my subconscious brain. Because then my unconscious mind will go to work and come up with solutions to match this identity. In writing things down it drops from your conscious to your subconscious.

4 – Be Intentional About Your Daily Habits

There are habits in your life that are intentional, but that you almost do subconsciously, like brushing your teeth. Then there are habits in your life that you develop intentionally, based on your future self.

Every day you’re planting the seeds and you’re watering the seeds of your future self and you can trust that they are going to bloom into a beautiful tree. Your business will be like a beautiful tree with a solid foundation and deep roots.

Every Wednesday I don’t take on coaching clients. I block off my calendar and I up-level my business. I sit there and I upgrade things like I tweak my website wording or my LinkedIn profile. If I am intentional at doing this weekly, then it doesn’t become a big thing.

Everything is increasing and improving because of my consistent, little habits that I’ve developed.

A good example is me turning up on Facebook Live every Wednesday night. It’s a choice for me to be consistent.  I choose it because I know there are people out there who I can help.

It’s the little habits that don’t seem like a big deal but when you add them up they end up being habits that produce high-performance entrepreneurs.

5 – Be Intentional About How You Serve Others

A rich fulfilling life is a life that benefits others.

Every day I ask myself how I can serve my clients with excellence and make an extraordinary contribution in their lives today.

Instead of asking what do I want and how can I get it,  I ask myself; How can I bring more value to my tribe?  High-performance entrepreneurs are outwardly focussed, not inwardly focussed.

They don’t blame others. They realise that every result they have in their life is a result of what they have done. They don’t make excuses or live in denial.

Instead of getting stuck in their fears, they go to work and deal with their fears and doubts, because they want to be of service to other people.

Want to know more?

Get my free weekly client attraction strategies here

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3 Powerful Online Marketing Methods To Build More Followers, Engagement & Trust

Would you like to know the fastest ways to build more followers, more engagement, and more trust? There are 3 powerful methods that I recommend if you want to attract more clients and build deep connections using online relationship marketing. These are the exact 3 marketing strategies that I used to… * Sell out my programs with my ideal clients that I love working with * Have a steady stream of consistent, quality clients, without the stress or confusion * Grow a 6-figure business as a full-time coach working from home In this video and blog, I unpack these methods and show you how you can get rapid results in your business using these 3 incredibly effective strategies. These take effort and consistency, but they work incredibly well and can catapult and accelerate your results. I call these the 3 online captivation weapons. Here they are:
1 – Compelling Content
The first captivation weapon is compelling content. To grow your business, you need to create consistent content that’s valuable and relevant to your ideal client. It’s the type of content that your ideal client really wants. Being consistent and constantly showing up and giving compelling content builds trust. People get to know you, like you and trust you. We do business with people who we like, who we can trust, and who we feel gets us. There are many people that have signed up with me as a client and said they just feel like I get them and speak their language. There are a lot of people who watched my business over time before they decided to work with me and this built trust due to the consistency. I never used to enjoy doing Facebook Lives. But I decided that I was going to do them consistently. There has to be a time where you get serious about your business and say, ‘I’m doing this and there is no ‘out.’  You have to decide to burn your bridges and go all-out in your business. When I first committed to consistency, I assumed that consistency was going to pay off, but I had no proof. Now, I do! The benefit of consistency is that you build trust with people who don’t know you. You’re not here today and gone tomorrow, you consistently show up because you want to help people. When you’re consistently showing up with compelling content, you get to teach people what you do and you get to teach people new things. Through that, they will realise if they’re a match for you. There’s a piece of research that was done recently where someone did a study that showed it takes seven hours of consuming content for people to make a significant buying decision. So if you’re reposting other people’s quotes, you’re not really building that trust through your own consistent content. You need to start increasing the time you are providing content. If you’re doing Facebook Lives, I encourage you to consider running a 60-minute Zoom event. If you’re already doing 60 minute events, up it to 90-minutes then 2 hours, then commit to running a half-day then a full-day workshop. Running online events and webinars with Zoom is one of the fastest ways to build up connections with people because when people book into an event, they’re more invested. I recommend that you do both written and video content. If you’re better at one than the other, then just start with the type of content you are good at, and you will grow as a content creator the more you do it. The more you put yourself out there doing videos, the less you will need notes, and the less nervous you will be. Video is the way of the future. It’s also the way of NOW. Putting out valuable video content builds your personal brand. You’ll get more people referring you as a go-to expert and you’ll be known as a reliable business owner. One of my clients wanted to build her business, so we worked together. She was so committed to putting out regular content. She kept showing up and she now has over 40,000 followers on Facebook and she got them really quickly! She was genuinely showing up and building her tribe and creating valuable, consistent content. This is the first powerful captivation method
 2 – Crafted Online Events
The second method is creating crafted online events. Events are about organising your knowledge and having actionable steps for people to follow. It’s structured and organised. You don’t have to be a great speaker. You don’t have to be an extrovert (I’m an introvert). You just have to have knowledge that can help people. Repetition is the mother of increasing your skills and it’s the same with running online events. They are so powerful as you can reach more people at one time. You can build rapport and connection with more people at one time by doing online events. It maximises and leverages your time. Every hour that you spend with someone, you could spend that same hour helping 50, 100, or 500+ people via an event. Doing online events allows you to educate people and inspire them. It can open so many new exciting doors of opportunity for you. If you’re willing to run an event, people often start inviting you to speak in their groups and you become known as the go-to expert. I suggested doing online events to one of my clients, Gaynor.  She literally laughed, as she didn’t know how she could find the time, as she had her business and was also a busy mum. I encouraged her to step out and when she did, her results were brilliant. Her first online event brought in $2,368. It was by no means perfect, but she still had people show up and get helped by it. Since using that online strategy she’s gone on to make over $25,000 and now she has an online course. She used to run retreats in the UK and now she’s taken everything online. She never thought she could do it, but she did! It takes work when you first start doing them and organising your knowledge, but the hard road gets easier and the easy road gets harder. Events are SO worth it!
3- Client Attraction Funnels
The third marketing method to build more followers, engagement and trust is to have a client attraction funnel. The thought of a client attraction funnel may freak you out, but they are actually simple once you know how to do it. A funnel is basically an automated way to turn strangers into clients. They are where people can sign up to your services 24/7. They may come across your post on a downloadable freebie that you created. They click to download the freebie and it takes them to a funnel landing page. A landing page is a simple one-page website. The people opt-in, they put their name and email in your funnel and they get your freebie to download. In return, you get their details. You capture people, get their information, and then you can continue to build a relationship with them. A lot of people get my emails and they don’t sign up straight away. But after nurturing them, they come to a point where they are ready to buy. A funnel could also be a landing page that leads people to your event. A funnel could also be a landing page that’s a freebie that people download and they go into your email list and nurture sequence. A nurture sequence is a series of emails that give more help and free gifts. Your ideal client will eventually work out if you are the right match to work with them. Only 3% of people are ready to buy immediately when they come across you. Others need more time to build that rapport with you. A funnel is a way for you to consistently build relationship. You share and give value through your funnel system. The right people will want to keep working with you. These are the people who see that you’ve sufficiently educated them and inspired them to actually take action. These skills are all learnable and at some point, if you want to be a successful business owner, you do need to learn these skills. Remember it’s all about just taking action, and it can be imperfect action. It’s about making a decision and going for it. Do you want help doing this so you can get more clients? I work together with people in the following areas: 1) Creating compelling content that converts I help you craft the right language to attract your ideal client, so the right people can immediately see what you’re all about and that your program is right for them. We also makeover your existing marketing and online presence and make sure your offer is irresistible. 2) Creating automated marketing funnels I help you create a 24/7 marketing machine that you can rely on and also massively frees up your time. You don’t need to be a tech expert, I hold your hand and walk through it every step of the way with you. 3) Creating profitable presentations We use my proven process to craft the right language that signs ups truly ideal, quality clients from your presentations. In order to be the best candidate to get results, you must have experience serving clients in your area of expertise and getting results, and already have a pretty clear idea of what problem you solve and who you enjoy helping the most. If you’re not sure if you meet this qualification, message me on Facebook or email me at info@katmillar.com and we’ll discuss it. You need to be willing to create content consistently, either writing and/or being on video and sharing your thoughts about the topics you’re an expert in. If you’re interested, get in touch and we will have a chat and see if you are a good fit. I look forward to chatting with you! Kat

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The Most Sinister Thing That’s Killing Your Business Growth

Want to know the most sinister thing killing your business growth?

This week I’ve had three specific conversations with people about this and it’s really gotten me thinking.

The subject has come up about easy it is to get distracted if you’re not doing this one thing.

So many people are full of great ideas, but find it really hard to stick with one idea and see it through to the end.

What’s the one thing?

Indecision.

Indecision Kills Our Business Growth

Indecision kills business growth because it stops us from fully running with something. We start building something and then we think it’s not the right thing. Then we have another idea and start working on that, so then we’ve got two things on the go.

We just keep adding all these things and we never finish anything.

The problem with this is, people can’t refer others to us because we are not crystal clear on our business. We need to always have referrals coming into us, and we do that by being super clear on what our business does and who our target market is.

I tried to do multiple things with different target markets and I didn’t want to let go and focus on only one thing. I felt if I did, I would not be able to be so creative. However, choosing my one thing, which is influence, encompasses so much and I can be very creative when talking about influence.

If people are confused about your message, it’s because they don’t know what you’re the master in. So you need to make this clear in your messaging.

For example; If you’re brilliant at teaching people how to write a book and your message is clear, then people can refer others to you because they know you’re the master in the area of how to write books.

When we try to hit too many people, we end up missing everyone.

So why are we so indecisive?

  • We don’t want to be limited
  • We don’t want to get it wrong
  • We fear making a decision so we procrastinate

Tony Robbins talks a lot about decisions, and how, when we delay our decisions, we’re delaying our dreams.

He talks about the word ‘decision’ being like an actual incision with scissors.

He says that a true decision is cutting off other possibilities.

Three Reasons We Struggle to Make Decisions
1- Fear

Fear of change and being out of our comfort zone is one of the main fears that we have as humans. Personal development is all about learning and getting out of our comfort zone and growing, expanding and evolving.

We have a human need to grow, expand and evolve, but we also have a very strong need for security. Most people are clinging to their need for security, especially with all this uncertainty that’s happening in the world at the moment.

We fear change and we fear what people might think of us. We fear committing to one thing will have us boxed-in and labelled.

I felt like that when I decided to be a business coach. I was changing identities. People knew me as a mindset coach and before that, they knew me as a health and fitness coach.

To evolve in 2016 to become a business coach was a very difficult transition for me. It was a hard decision that I delayed, because I was fearful of what people might think. Classic imposter syndrome. It’s a real thing!

Fear of the unknown is also a way fear captures us. We fear not being safe and we fear being judged. Fear is one of the main reasons we don’t make decisions.

2 – Doubt

Doubt is a big reason we struggle to make decisions. We doubt the process is going to work because we don’t have any evidence. But the problem with that is, we can’t get evidence and clarity by staying still. Clarity comes when you’re moving on the journey.

We can’t sit back and wait for three months for our ideal client to reveal themselves to us. We can’t wait and hope that the right answer is going to come to us. We actually have to make a decision.

Once you make a decision, then you can change your mind, but so many of us are so stuck in that doubt, because we don’t want to change our mind. We don’t want to be seen being out in public saying one thing and then changing it.

I don’t know why it’s such a big deal to change our minds. You know, it’s almost like we don’t give each other the permission to be able to change and say, “I was dating that idea for a while. We went on a few dates. I dated that idea of that ideal client and I really like it.”

It’s okay to change your mind. In fact, if you want to progress in business you need to make strong decisions.

It’s been said that successful people make decisions fast and they change them slowly. Unsuccessful people make decisions slowly, but they change their mind all the time. They’ve always got all these projects on the go and never really commit to anything.

When you start a business, you do need to experiment and make decisions. But you also need to just go for it, knowing that you can change your mind later if you need. You need to commit and make adjustments as you need.

Big actions come from making lots of little decisions along the way.

3- Perfectionism

We get caught up in having the perfect idea or the perfect name for our Facebook group, or our freebie or webinar has to have the right title. I’m not saying have sloppy standards. Definitely have a standard of excellence, but to progress in business, you have to just commit.

Commit to being consistent and just making a decision. That’s what strong, powerful leaders do.

If you want to be a strong leader and have a strong, sustainable business, you need to be really good at making decisions and you can’t let perfectionism stop your business growth.

So, how do we become more decisive?

Three Ways to Make Strong Decisions
1- Make Choices Based on Your Values

Think of a decision that you need to make right now. Maybe it’s who is going to be your target market or your ideal client. It could be a lead generation strategy.

Think about a decision that you need to make, and have been putting off.  Have fear, doubt or perfectionism stopped you from deciding?

We often procrastinate and put off decisions and it’s a form of self-sabotage. Not making a decision means you can stay safe and secure. But the indecision kills us because we’re not progressing.

If we don’t progress, we don’t get a feeling of fulfilment. So you need to come back to your values and what is most important to you.

Write down everything you value, then you ask yourself, why is it important to me? Then choose your top three things you value most.

My top three values are freedom, growth and health. I value those things very highly.

The way you know your values is to look around your life. If you look around your bedroom, your lounge room, your office, your car. What’s on your walls? What’s in your phone or on your calendar? That’s what you value.

We build our lives around what we value so when I’m trying to make a business decision I come back to: Does it give me more freedom? Does it give me more growth? Does it give me more health? And if not, then I choose the decision that’s going to give me the most freedom, growth and health.

If you have loads of books on your bookshelf that you read, if you go to personal development and business events, and if you’re always researching and watching TED talks, then probably one of your top values is growth.

When you are struggling to make a decision, always come back to your values and ask yourself if this is this going to give you more or less of your highest values. It’s so simple, but incredibly powerful.

2- Have a Clear Vision

The second thing to do in order to make decisions faster is to have a clear vision. As a business owner, you’ve got to make decisions fast, you’ve got to be snappy and you cannot afford to wait around.

The entrepreneurs that are doing well are making fast decisions. They’re not spending time deciding on the colour of their logo. They go ahead and make decisions based on all the information they have at hand at the time and they launch.

To be successful, you’ve got to be able to be flexible, adaptable and make decisions fast.

About 90%, of people that I meet cannot clearly articulate their vision to me.  I love talking about vision.  So many people will tell me what they don’t want, but there are few people that can articulate what they are going for.

My 2030 vision is laminated and posted up on my wall, because every day I want it to be at the top of my mind. My future vision helps me make fast decisions in the present.

I know that I’m going to have a successful company. I will employ a great team, and we’ll be doing international touring and I’ll be holding workshops at my dream home.

My vision is so clear, I can see it, feel it and hear what I’m saying to myself when I achieve this vision.

Having a clear vision helps you make decisions faster, so you can get to your goals faster.

3- Surround Yourself With The Right People

The best way to increase your business growth is to surround yourself with people who know more about business than you.

To be successful in business, you need a community and a mentor.

Your knowledge increases when you’re hanging around with influential people who have the right business knowledge.

Make sure that you surround yourself with mentors who are increasing your knowledge.

Your knowledge is going to keep increasing for the rest of your life, especially if growth is a high value for you. When you have business mentors, they can help you make decisions more easily because they’ve been where you are at in their own business.

Business mentors pave the way before you and know the pitfalls of business. They’ve probably made wrong decisions in the past and you can learn from their experiences.

If you’d like to learn how to create an event that inspires incredible action from your participants, I’d like to invite you to my upcoming FREE live workshop “How to Get Clients With Online Events”

I’ll be revealing my step-by-step method to using events to educate, engage and inspire people to take action, so you can grow your business and help more people.

You’ll learn how to:

* Use FREE events to reach your financial goals & a lifestyle of freedom

* Grow your business by helping more people using my proven formula

* Build trust and connection fast, even if you struggle with nerves …

* Create engaging and profitable presentations

* Position yourself as an expert in your niche

* Consistently sell out your programs

You can learn more about the event or claim your complimentary ticket here

See you soon!

Kat

 

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