Kat Millar

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4 Crucial Keys To Attracting Coaching Clients Consistently

One of the biggest mistakes I see a lot of business owners making when it comes to attracting clients is a lack of focus.

Trying to do too many things, and nothing is really making any significant difference.

When I first started my business, I used to sit at my laptop every morning and before long, I’d have lots of tabs open, and I’d be researching.

I’d be going down rabbit holes and consuming way too much of other people’s content … instead of creating my own.

If you want to stop wasting time on all those things that don’t make a significant difference in your business, it’s time to strip it all back to what really works.

Everything gets a whole lot simpler when you focus solely on the things that matter.

To have a sustainable business, you’ve got to simplify and only be focusing on a few solid strategies that work.

Then you can really trust that your business will continue to provide abundantly for you.

If you want a business where you make 10k or more every month, and make a big difference in people’s lives, there are 4 powerful methods that I recommend.

Only four.  These are the exact strategies that I personally use. And they’re the only FOUR things that got me to 6-figures in the first 12 months of going full-time in my coaching business.

You can check out the video here…

Here are the 4 Crucial Keys
1. Content Strategy

The first thing you need to attract clients consistently, is a content strategy.

A content strategy is a non-negotiable. It’s not an option. Every coach who wants to be successful needs to share compelling content consistently.

The challenge is if you don’t have it…

You have pieces… but not a whole…

You only post when you feel inspired…

It sets an atmosphere of amateurism…

The opportunity is if you have it…

You have a simple system, like paint by numbers…

You have a way to consistently get rewarded for your efforts…

You finally start getting clients from your content…

2. Client Attraction Funnel

The second key to attract clients consistently is to have a client attraction funnel.

A funnel is basically a place where someone can opt in any time and join your pipeline.  

This is your 24/7 client attraction machine.

The challenge is if you don’t have it…

It feels too complex, so it stays on your to-do list…

You’re posting content, but losing leads, so you stay still…

You stay stuck at the starting point and don’t build your business…

The Opportunity is if you have it…

You feel a constant sense of progress because your numbers are growing…

People can be looked after while you’re away from your laptop…

You have a system to sign up clients whenever you want them…

3. Conversion Event

The third key to attract clients consistently is having a conversion event. A conversion event is a way of presenting what you do to a group of people and elegantly inviting your ideal clients to your offer.

The challenge is if you don’t have it…

You hide away and stay invisible to the people you can help…

You don’t have an effective way to get your audience to a place of decision…

You leave money on the table…

The opportunity is if you have it…

You massively leverage your time…

You create instant positioning…

It feels like you’re doing business with your best friends…

The ONE thing that has always gotten me the most clients the fastest is conversion events.

Events that convert leads into clients.

4. Coaching Support

The fourth thing that you need in order to attract clients is coaching support.

This includes TWO things – an experienced expert and a quality community.

There’s nothing more valuable in your business than having support. Having support holds us to a higher standard. It holds you to getting things done.

It’s the one thing in my business that accelerated me faster than anything.

Receiving consistent clarity, guidance, and feedback from an expert who has achieved what you want to achieve, and who is farther along in the journey is priceless.

Keep shining my friends.

Kat xo

P.S. If you know it’s time to start making the impact you’re here to make and the income you deserve.

I have a workshop coming up called ‘How To Get Coaching Clients With Easy Marketing‘

I dive deep into these four strategies and show you exactly how to do them.

The content that I’m sharing took me years of refining.

I’ve put it into a proven formula and I’m sharing it for free because I want to help as many people with this as possible.

Check it out and claim your FREE ticket here

P.S Whenever you’re ready… here are 3 other ways I can help you grow your business:


1. Grab a free copy of my ‘Client Attraction Checklist‘

It’s a powerful roadmap to attracting leads, signing clients, and scaling your coaching business. — Grab It Here

2. Join the community and connect with like-minded Coaches & Experts

It’s our Facebook community where ambitious entrepreneurs learn how to increase their income, influence, and impact. — Join Us Here

3. Work with me to get more clients

If you’d like to work directly with me to get more clients… just send me a Facebook Message with the word “Clients”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details — Message Here

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Calling In New Clients In The End-Of-Year-Season

There are 3 big mistakes that a lot of business owners make at the end of the year that can massively set you back.

1. Taking your foot off the accelerator too early

I’ve heard a few people saying in the last week that they’re not sure if they should wind down because it’s coming to the end of the year and maybe I shouldn’t run this campaign until next year. Maybe it’s better to wait.

Unless you’re nearing burn out, I think this is a massive mistake.

I know you’re probably excited to start your holiday…

But I want you to think about something.

Do your clients still need help from you right now?

Or are you going to make it a time to continue to clients with what they’re struggling with?

Are you going to slow down now and kind of dump everything in 2023 to deal with later?

Or are you going to finish the year strong and satisfied?

If you still have energy left in the tank…

…then the only time you stop marketing is when you want to stop getting clients, stop helping people and stop making money.

There are persistent thoughts that are going on in your potential client’s minds right now that you can help them with.

Marketing is always about joining the conversation that’s happening in their head right now. It’s been a big year for a lot of people.

And we want to tap into what they’re feeling and make sure you’re continuing to reach out and share great content and sign-up clients this season.

If you want more clients and cashflow by Christmas…

…you want to take action NOW (not wait until next year)…

So number one mistake – stopping too early and assuming everyone is too busy over December and January.

2. Not looking after your existing clients well

A lot of business owners think that once they’ve got a certain amount of paying clients, they need to focus most of their effort on finding new ones.

This is a mistake. The best clients are repeat clients. People will continue to be clients if you look after them well.

Set them up for a win at this time of year.

Continue to create great content for them. Continue to support them and inspire them and encourage them to have sessions with you and not get swept away with the busyness of this season.

In my inner circle community, I run weekly calls and fortnightly action sessions and in the final 2 weeks before Christmas we focus on reflecting on the year that’s been.

Celebrating our wins, planning and getting ready to hit the ground running in the new year.

3. Not setting up your marketing plan for next year, this year

And the third big mistake that I think hurts coaches a lot at this time of the year is not getting ready for next year this year.

In other words, not finishing this year with a plan for not just your first week back, but your first campaign that and a marketing calendar for the whole of next year.

In my inner circle community, we start planning our marketing calendars at the end of the year, so the first day back from holidays they can click go and roll it out.

In this video I share:

Calling In New Clients In The End-Of-Year-Season

I’m giving you 3 tools you need to get clients at this time of year, and to get set up and ready for next year so you can hit the ground running with a bang come January.

You can check out the video here…

Calling In New Clients In The End-Of-Year Season

3 Things You Can Do To Call In Clients In The End-Of-Year-Season

1. Help people win

Right now at the end of the year, no matter what your niche is or where your market is everybody thinks the same thing. Over the next six or eight weeks, everyone’s going through the exact same thought process.

They’re going to realise that they didn’t hit all the goals they set.

About 95% of the population didn’t hit all of their goals – didn’t achieve everything they hoped for.

And they’re hoping that next year is better.

So, what we’re going to do is we’re tapping into that mindset and creating a version of that.

Create a vision event – an online event like a Facebook live video or a masterclass that taps into this idea of it’s been a big year – let’s do things differently next year.

In this event, create an emotional and mental desire to make next year better or to get a specific result.

Then offer a call with you.

2. Look after your existing clients

Run events such as:

  • Celebration
  • Review the year
  • Create a vision
  • Plan the following year
  • Plan the following quarter
  • Plan January

3. Set up your marketing plan for next year

This is a time of huge danger if you get this wrong and a huge opportunity if you get this right.

If you do this wrong and you take your foot off the accelerator too early, what happens is you lose all of the potential clients that you could have signed in the next few months.

If you get this right, you sign up a bunch of clients, you get them off to a really great start and you collect more money so you can finish the year really strong.

If you’ve spent any of this year kind of confused, and unsure about what to do – it’s probably because you didn’t plan the year at the start.

If you want help getting clients in this end-of-year season, and setting up your marketing, send me a PRIVATE MESSAGE with the word ‘CLIENTS’ and we can have a chat about how we can do it together.

Love Kat xo

P.S Whenever you’re ready… here are 3 other ways I can help you grow your business:

1. Grab a free copy of my ‘Client Attraction Checklist‘

It’s a powerful roadmap to attracting leads, signing clients, and scaling your coaching business. — Grab It Here

2. Join the community and connect with like-minded Coaches & Experts

It’s our Facebook community where ambitious entrepreneurs learn how to increase their income, influence, and impact. — Join Us Here

3. Work with me to get more clients

If you’d like to work directly with me to get more clients… just send me a Facebook Message with the word “Clients”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details — Message Here 

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The Annual Business Success Planner

A lot of people start dreaming about what they want for the following year. 
 
​But so many times it ends there. They don’t plan how to make it happen.

Without a plan, many dreams die. 

With the planning I do with my clients, we turn dreams into tangible actions so we actually achieve them.

If you want your business to grow month after month next year…we’ve got some planning to do. 

If you’re thinking…“Kat, I’m not good at planning.”

​I get it. Neither was I.

My sister Vicki (the most future-focused person I know) once said to me “What do you imagine for next year?”

I was embarrassed to admit it. ​

I hadn’t imagined anything.

Let alone planned for it.

​I realised I didn’t have a process for planning. 

​So what did we do? We started planning my next year. ​

It CHANGED my year. And my life!

Being able to dream and plan your year out in one go…

​…then spending the next year just doing what you planned… it’s very freeing.  

​You feel in FULL control over your year.

But it took a change of mindset.​

A mindset of planning how to achieve what ​ I want and being intentional to create it.

Rather than “seeing what happens”

​And it was worth it.

Now, I want to help you do the same.

​Because planning is like laying out a pathway for 2023. 

​The moment you come back from your holiday break, you just get back on the path and keep going. ​

You don’t lose momentum.

Talking about this gets me so EXCITED for next year! 

If planning feels like an overwhelming task to you… I’ve got you.

In this video I share:

The Annual Success Planner

It’s a 5 step framework to help you map out your business dreams, goals, and actions.

You can check out the video here…
The annual business success planner

Here’s the Annual Success Planner Framework:

1. Dream

This is a ‘WHAT you want’ list, not HOW you’re going to get it. Consider what you want to achieve, be, do, have, eliminate, reduce, and improve.

Include personal dreams in this list that affect your business – YOU are the most important asset in your business!

Here are 3 great questions that can help you with this process:

  • What would I do in my business if I knew I could not fail?
  • What would I do if I had all the time and resources I needed?

What would I do if I had all the courage and self-belief I needed?

2. Goals

Turn your dreams into goals. There are no rules on how many goals you set.

Choose what feels both inspiring and doable for you. 

Some of the things you want don’t have a time frame, because they are habits. These goals don’t have an end time frame.

Results goals typically are achievements and have an end date (like publishing a book.)

For each goal, write down why it’s important to you. This will strengthen your desire to achieve the goal when the going gets tough.

Having compelling reasons why you want to achieve your goals helps you pursue them, and it’s a good way to check they’re aligned with your values.

3. How

These are the things you need to do specifically to make your goals happen.

Here are a few examples:

  • Be consistent in my content creation
  • Create a new lead magnet every quarter
  • Have daily conversations with ideal clients
  • Run a workshop every quarter

4. Action Plan

Now it’s time to create milestones and single action steps so you know exactly what to do next! 

Things to consider: 

  • What are the resources you need to achieve the goal?
  • What systems will support the goals?
  • Am I covering all areas of business?  
    For example content creation, community, website, email, video, social media, finances, processes & systems, team, skill development and so on. 

Example Action Plan

1. What is your #1 desired outcome for the next 30-90 days?

Get 10 new coaching clients

2. What is 1 goal to achieve this outcome? 

Run a workshop 

5. Review

It’s unlikely your plan is going to be perfect the first time you write it, so block out time in your calendar to REGULARLY revisit your goals and plan.

Make sure your calendar includes actions that lead to your goals. 

Read through this planner and make any notes and changes to your goal list and action plan and adjust any times in your calendar to do the actions.

Progression is the goal, not perfection.

You will experience setbacks and that’s ok. Relax, smile, and keep going.

I hope this has been super helpful for you.

if you want my success planner, type ‘planner’ in the comments.

If you want help getting clients in this end-of-year season, and setting up your marketing, send me a PRIVATE MESSAGE with the word ‘CLIENTS’ and we can have a chat about how we can do it together.

Big love

Kat xo

P.S Whenever you’re ready… here are 3 other ways I can help you grow your business:

1. Grab a free copy of my ‘Client Attraction Checklist‘

It’s a powerful roadmap to attracting leads, signing clients, and scaling your coaching business. — Grab It Here

2. Join the community and connect with like-minded Coaches & Experts

It’s our Facebook community where ambitious entrepreneurs learn how to increase their income, influence, and impact. — Join Us Here

3. Work with me to get more clients

If you’d like to work directly with me to get more clients… just send me a Facebook Message with the word “Clients”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details — Message Here 

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How To Create Content That People Will Want To Read

Do you want to know how to write content that people really want to read?

It’s simple when you know how.

Many people are frustrated that their content isn’t getting them clients, and when I look at their content, I can see why.

There are crucial things that are missing.

Content that makes people want to read has certain ingredients and if you miss them, you can miss out on clients.

When you know the secrets, it can almost seem like magic!

But it’s not.

It’s knowing the ingredients that make content compelling.

If you don’t know how to write content that people want to read

1. You end up wasting so much time. You don’t want to spend hours and not get a return on your investment of time.

2. You feel disappointed and discouraged when you don’t get the result you hoped for.

3. Your content doesn’t do its job of building your business. Content is ultimately meant to lead to you getting clients.

When you KNOW how to write content that people want to read

  1. You impact more lives.

2. More people reach out to you. Your content turns your followers into your clients.

3. Meaning, you never have to worry about how to get clients or how to make money again.

In this video I share:
3 ways to write content that people will want to read.
You can check out the video here…

1. Use green language, not red language

There are certain words and phrases that attract and engage people and certain words and phrases that repel people.

What makes language green?

It appeals to the subconscious desires that your audience has.

There are loads of subconscious desires that we all have – I’ll give you a few here that are really powerful to use in your content.

A Harvard study showed that 95% of our buying decisions are made subconsciously.

We typically make decisions based on emotion, and we justify our emotional decision and back it up with logic.

There are words you can use that trigger an emotional response.

The FEM Triad

1. Faster – The desire for speed – faster – things to happen in less time

2. Easier – The desire for ease – to save effort, energy and exertion

3. More – The desire for increase – growth – novelty – different – drama – curiosity – novelty

If you can show someone how to make things faster, make things easier and get more of what they want with your content it will definitely make people want to keep reading.

This means we need to know what our ideal audience wants – and give it to them.

2. Share about pain killers not vitamins

If you want to write so that people read, and speak so that people listen, you need to share in a way that shows them that they need something.

I’m going to say that again because it’s so powerful.

Share in a way that shows them that they need something.

A vitamin is something that’s good for you. We take them for future health benefits. Often we forget to take them. We think we should. We don’t notice if we miss it.

Vitamin content is missed. It makes people tune out.

If you have an extremely debilitating headache you don’t need reminding or being convinced or advertised to. You go looking for a painkiller.

  • What is the pain your people are in?
  • What is the pain killer that your clients are looking for?

And how can you provide that for them…

…that’s when people sit on the edge of their seats.

That’s when people seek you out.

3. Help people overcome barriers to action

One of my clients said to me once; “Kat, I’m thinking I need to post more funny stuff on my Facebook business page because the funny stuff gets the most likes.”

I’m not sure if you’ve fallen into that trap before, but likes are not the goal. Getting people to take the next step towards you is the goal – the step towards becoming a paid client.

You want to ensure your content helps people to actually take action to change their life, not just to entertain them.

‘How To’ videos are everywhere on the internet.

It’s the most searched term on Google. But we’ve got to remember, that it’s not just about people learning.

It’s about people doing. It’s about people taking action on what you’re teaching them.

When you’re thinking about your content for your social media, ask yourself; ‘How can I help people overcome their resistance to changing?’

‘How can I have them overcome their biggest objections to taking action on what I’m sharing?’

Then use your content to overcome these.

Hope this has been useful.

Big love,

Kat xo

P.S Whenever you’re ready… here are 3 other ways I can help you grow your business:


1. Grab a free copy of my ‘Client Attraction Checklist‘

It’s a powerful roadmap to attracting leads, signing clients, and scaling your coaching business. — Grab It Here

2. Join the community and connect with like-minded Coaches & Experts

It’s our Facebook community where ambitious entrepreneurs learn how to increase their income, influence, and impact. — Join Us Here

3. Work with me to get more clients

If you’d like to work directly with me to get more clients… just send me a Facebook Message with the word “Clients”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details — Message Here

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3 Scientifically Proven Elements Your Content Needs To Get More Leads

If you want to get more leads and clients from your content, it’s important to understand influence.

Not only understand it, but use it ethically, elegantly, and effectively.

Frank Kern, one of the top marketers in the world said,

“Inspiring people to put their hard-earned money into your
pocket instead of theirs is one of the hardest things to do.”

When you know how to influence elegantly, you can get people to cross what I call the decision bridge.

The decision bridge is between where someone is right now and taking the next step towards you.

Your potential paying clients are standing at the decision bridge and influence is the bridge that takes them to the other side of working with you.

Your potential paying clients are standing at the decision bridge and influence is the bridge that takes them to the other side of working with you.

In this video, I share:
‘3 Scientifically Proven Elements Your Content Needs To Grow More Leads.’ 

And how to create influential content from the very inventor of the art, Aristotle. 

You can check out the video here…

I read a quote recently by Peter Cunningham, from Geneva Leadership Alliance. He said, “You can learn all the knowledge in the world about the changes you want to make, but if you can’t influence other people, you will only have frustration to look forward to.”

Knowing proven influence principles can change everything for you and business.

The best part is that being able to get clients from our content is not reserved for a gifted few. Anyone can learn how to do it. 

The 3 scientifically-proven elements that you can use to create influential content come from Aristotle.

Aristotle was a Greek philosopher, and one of the founding fathers of communication theory.

Aristotle believed that persuasion occurs when 3 components are represented: ethos, logos, and pathos.

1. Influence with Ethos

The first principle of influential content, according to Aristotle, is ethos, or ethics. 

Ethics are what make your audience feel they can trust you.

Trust is exchanged between people much like a currency, it can be given and received. Trust can be built up over time, but once you’ve lost it, trust is hard to rebuild. It’s not impossible to rebuild, however, it just takes a lot of work.

Trust forms the basis of all human relationships and the extent to which you have influence is largely based on the extent to which people trust you and you are willing to trust them.

If you keep your integrity, treat your clients well, and be totally honest, you will maintain your credibility.

This means it’s essential to show your credibility.

You show your credibility through:

 1.  Personal branding

2.  Having confidence in your delivery

3.  Providing real value

“Reputation over money. Every time.“

2. Influence with Pathos: Emotional Content

Aristotle’s second tool of persuasion is pathos, which is the use of emotion.

Without pathos, content would just be a list of facts and no one likes to be bored by plain facts alone.

Some psychologists believe that using human reasoning is simply an attempt to justify your emotional decisions. Whether this is right or not, emotions have the power to trigger action.

The concept of branding is mainly based on brands’ ability to cause emotional reactions and responses to these reactions.

Most people tend to buy emotionally and back it up with logic. Emotions definitely have the power to trigger us to take action.

You use emotions in your content through:

a) Telling stories

b) Inspirational quotes

c) Using vivid language

3. Influence with Logos: Logical Content

Aristotle’s third rule is logos, which is also known as reason.

You can do this through…

1.  The structure of your content

2.  Your referencing of studies, statistics, and case studies

3.  Using comparisons, analogies, and metaphors

Structure helps people stay engaged and keep reading.

If your content does not have logic, and a clear flow, it can feel like it’s disjointed. If it follows a clear, sequential flow, it is easier for people to take in.

Aristotle’s 3 lessons of rhetoric fundamentally address how human beings are influenced.  Ethos, pathos and logos have had the ability to influence people throughout the centuries.

In the words of Aristotle himself, “The art of persuasion lies in knowing how to combine these three principles in the right amounts.”

This is the fun, creative side of the process.

There are multiple ways to influence the brain, I’ve just shared 3 of them here.

If you

Take care my friends and remember – Keep showing up. Keep sharing.

The world is waiting for your words. They matter…

Big love

Kat xo

P.S Whenever you’re ready… here are 3 other ways I can help you grow your business:

1. Grab a free copy of my ‘Client Attraction Checklist‘

It’s a powerful roadmap to attracting leads, signing clients, and scaling your coaching business. — Grab It Here

2. Join the community and connect with like-minded Coaches & Experts

It’s our Facebook community where ambitious entrepreneurs learn how to increase their income, influence, and impact. — Join Us Here

3. Work with me to get more clients

If you’d like to work directly with me to get more clients… just send me a Facebook Message with the word “Clients”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details — Message Here 








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