There are 3 big mistakes that a lot of business owners make at the end of the year that can massively set you back.
1. Taking your foot off the accelerator too early
I’ve heard a few people saying in the last week that they’re not sure if they should wind down because it’s coming to the end of the year and maybe I shouldn’t run this campaign until next year. Maybe it’s better to wait.
Unless you’re nearing burn out, I think this is a massive mistake.
I know you’re probably excited to start your holiday…
But I want you to think about something.
Do your clients still need help from you right now?
Or are you going to make it a time to continue to clients with what they’re struggling with?
Are you going to slow down now and kind of dump everything in 2023 to deal with later?
Or are you going to finish the year strong and satisfied?
If you still have energy left in the tank…
…then the only time you stop marketing is when you want to stop getting clients, stop helping people and stop making money.
There are persistent thoughts that are going on in your potential client’s minds right now that you can help them with.
Marketing is always about joining the conversation that’s happening in their head right now. It’s been a big year for a lot of people.
And we want to tap into what they’re feeling and make sure you’re continuing to reach out and share great content and sign-up clients this season.
If you want more clients and cashflow by Christmas…
…you want to take action NOW (not wait until next year)…
So number one mistake – stopping too early and assuming everyone is too busy over December and January.
2. Not looking after your existing clients well
A lot of business owners think that once they’ve got a certain amount of paying clients, they need to focus most of their effort on finding new ones.
This is a mistake. The best clients are repeat clients. People will continue to be clients if you look after them well.
Set them up for a win at this time of year.
Continue to create great content for them. Continue to support them and inspire them and encourage them to have sessions with you and not get swept away with the busyness of this season.
In my inner circle community, I run weekly calls and fortnightly action sessions and in the final 2 weeks before Christmas we focus on reflecting on the year that’s been.
Celebrating our wins, planning and getting ready to hit the ground running in the new year.
3. Not setting up your marketing plan for next year, this year
And the third big mistake that I think hurts coaches a lot at this time of the year is not getting ready for next year this year.
In other words, not finishing this year with a plan for not just your first week back, but your first campaign that and a marketing calendar for the whole of next year.
In my inner circle community, we start planning our marketing calendars at the end of the year, so the first day back from holidays they can click go and roll it out.
In this video I share:
Calling In New Clients In The End-Of-Year-Season
I’m giving you 3 tools you need to get clients at this time of year, and to get set up and ready for next year so you can hit the ground running with a bang come January.
You can check out the video here…
3 Things You Can Do To Call In Clients In The End-Of-Year-Season
1. Help people win
Right now at the end of the year, no matter what your niche is or where your market is everybody thinks the same thing. Over the next six or eight weeks, everyone’s going through the exact same thought process.
They’re going to realise that they didn’t hit all the goals they set.
About 95% of the population didn’t hit all of their goals – didn’t achieve everything they hoped for.
And they’re hoping that next year is better.
So, what we’re going to do is we’re tapping into that mindset and creating a version of that.
Create a vision event – an online event like a Facebook live video or a masterclass that taps into this idea of it’s been a big year – let’s do things differently next year.
In this event, create an emotional and mental desire to make next year better or to get a specific result.
Then offer a call with you.
2. Look after your existing clients
Run events such as:
- Review the year
- Create a vision
- Plan the following year
- Plan the following quarter
- Plan January
3. Set up your marketing plan for next year
This is a time of huge danger if you get this wrong and a huge opportunity if you get this right.
If you do this wrong and you take your foot off the accelerator too early, what happens is you lose all of the potential clients that you could have signed in the next few months.
If you get this right, you sign up a bunch of clients, you get them off to a really great start and you collect more money so you can finish the year really strong.
If you’ve spent any of this year kind of confused, and unsure about what to do – it’s probably because you didn’t plan the year at the start.
If you want help getting clients in this end-of-year season, and setting up your marketing, send me a PRIVATE MESSAGE with the word ‘CLIENTS’ and we can have a chat about how we can do it together.
Love Kat xo
P.S Whenever you’re ready… here are 3 other ways I can help you grow your business:
1. Grab a free copy of my ‘Client Attraction Checklist‘
It’s a powerful roadmap to attracting leads, signing clients, and scaling your coaching business. — Grab It Here
2. Join the community and connect with like-minded Coaches & Experts
It’s our Facebook community where ambitious entrepreneurs learn how to increase their income, influence, and impact. — Join Us Here
3. Work with me to get more clients
If you’d like to work directly with me to get more clients… just send me a Facebook Message with the word “Clients”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details — Message Here