Kat Millar

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2 Compelling Traits You Need In Order To Influence People

In this video and blog post, I share with you 2 compelling traits you need in order to influence people.

 

What are the compelling traits that you need in order to influence people?

We’re not born with the skill of being able to influence people, it’s something that we need to practice and master. And we can keep getting better for the rest of our lives.

Authentic influence is about helping people to get what they want, to understand what are the limiting beliefs, some of the mindsets that are stopping them from getting what they want, and becoming the most awesome version of themselves.

If you want to grow your business, attract more clients, make more money and help more people, then you need to learn how to be a compelling person and how to magnetise people towards you.

You need to know how to be charismatic, how to be confident, how to be attractive to the people that you’re serving, that you’re helping.

So think about right now, think about the people in your life that you are influencing, that you’re having an influence over, and the people that you want to have more fun with.

Whether that is your tribe, your community.

It might be your followers on Instagram or Facebook.

The people that are watching your life – maybe people that your clients are coming to see your workshop.

It could be people that you want to attract into your business.

Maybe it’s your peers or colleagues or joint venture partners with – there are so many different people that we influence.

We also influence our friends and our family.

You’re already an influencer, you’re already influencing people as it is.

So if you want to get better at it, there are two traits that you really need to have in balance.

There’s always an equal and opposite reaction.

Whenever there is light there is dark, whenever there is good, there is bad.

That opposite, that polarisation happens all throughout the laws of the universe if you think male: female, masculine: feminine.

And these are the two traits that we need.

Number one, we need strength.

And number two, we need warmth.

Strength and warmth are key attributes that define the quality of our relationships with others.

If you think about it, if we have the strength and we don’t have any warmth, we’re not particularly compelling and attractive and influential.

Imagine someone really strong, direct, blunt, really kind of forceful, with no warmth – that can be a real turnoff.

And then imagine someone really warm, really loving, very feminine energy. But it’s not strong at all, it’s just too much on the warmth end of the spectrum. It can be too fluffy and overly ‘nice’.

They also are not compelling, because we don’t always feel safe with them or that they are going to give us a result.

To be compelling, we need both.

Strength

Strong people exude a sense of inner ability, strength and confidence. We can be influenced by them and follow them (so they are often in leadership positions). But strength alone is not the key to leadership. Without the warmth we may respect them, but we may not like nor trust them.

Strength is about competency. You all know those people that are super competent, and super confident. And you just feel safe, when you’ve got that strength, you can help people feel safe around you.

When you’re competent, when you can help them to get what they want, when you can show them that you are the person that can get them from A to B, you’re the person that can make them feel secure and safe and supported in your strength, you know, because you’re strong.

Strength is about competency. It’s about respect.

So often we command respect by being competent, by being confident, by being strong.

Strength is usually more testosterone-driven.

So more men tend to have this, but there are definitely women that have this down this end of the spectrum, but it’s more of a feminine rather than a male-female thing.

If you’ve got a lot of testosterone in that energy, then you’ll have that strength. We need to have that strength when we are influencing people.

Think about when you’re in a sale, you cannot just be warm, you cannot just be lovely and nice. And what do you think and what do you want, and we’ve got to actually have that strength, we’ve got to be strong, we’ve got to show people we can help you, I can help you.

We are reliable we, you know, you’ve got to draw their respect from people because and I know as an adult teacher, I had to always walk into the classroom and get respect from them rather than love and friendship from them.

I learned that from my teacher friends, I asked them, “How do I be a good teacher?” and they said, “Don’t try and be friends with the students”. Get their respect first. That’s the strength.

They need to respect you and know you have that strength first.

And then you add that flavor of warmth once you’ve got that.

So, you probably sit somewhere along that end of the spectrum.

If you’re more on the strength side, you’re probably quite direct, quite blunt, you probably use quite a big movement.

Someone who is very strong, they use big movements, they have very open space, they command attention, they command respect, they have a big presence. They are usually quite big in their gestures, and quite open.

So if you’re too much in your strength energy, and you’re wanting to be a little bit warmer, (because we need both), bring it in a little bit with your body language.

So maybe touch that person on the shoulder, maybe sit closer to them, actually pull them in closer to your proximity.

If you are really strong energy already, just to bring a little bit more warmth. And you might just match and mirror that person a little bit more. So that you’re getting more warmth because they’re feeling kind of getting that emotional feeling going.

If you are very direct already, and you want to be more of a warm person because you maybe feel that being too strong and too direct and blunt, and too in your masculine energy.  Like let’s just get the job done, the fastest way from A to B, let’s not worry about, you know, all the feel-good stuff.

If you don’t have any feel-good stuff, you’ve got zero, then people can feel like it’s all about the task. We want to check more into our warmth if we’re in that in that kind of mode.

Warmth

Warmth is the perception someone cares for us. They listen, understand us, even empathise with us.

We distrust people’s motives who lack warmth. They put us on our guard and we try to avoid them.

Warmth is empathy. Empathising with that person. And we do that by nodding, by agreeing with someone, by validating their emotions, by helping them feel really safe. It’s a really different kind of safety.

With strength, with that energy, you feel safe because it’s results-driven. You’re safe because I’m going to get the job done for you, you’re very confident.

The warmth is more about showing – you’re safe with me because you can open up, you can be vulnerable.

The warmth is very vulnerable. It’s our feminine, it’s our nurturer. It’s about making people feel really accepted and loved.

Warm people tend to be smaller with their gestures, their body language is usually softer and there’s more smiling.  It can be a little bit more tilted, so we go asymmetrical to be warmth, where strong energy is very symmetrical.

If you think about it when you say something and you’re certain, and you’re strong, you say it in symmetry, feet together, not one foot forward. Hands-on the hips, very strong.

The warmth is with open palms.

So if you’re wanting to bring out more warmth, then we do more open palms, plus a tilt of the head which is very vulnerable.

In terms of body language, with the strength, it’s usually big actions, very open, they’re not matching or mirroring, they’re being strong, and they command respect.

We respect those people, if there is enough warmth.

The warmth is the love. The strength is the respect.

We need both, we need both types of energy. If we’re too much on this end of the spectrum, people aren’t going to feel a connection to us, They’re not going to necessarily feel drawn to us and be compelled, they might not even like us.

They might respect us, but they probably really don’t like us.

And on this side, on the warmth side, we can really feel like someone’s really loving and warm, where you just feel the love and feel looked after.

But we probably wouldn’t trust them to help us buy a house or to help us manage our money or to help us solve our problems. Right?

In addition, when you’re in a sales conversation, for example, we need to go back and forth, kind of like the infinity symbol, we go into our strength, then we go into our warmth. And we need to adjust where we fit in on the spectrum.

It’s basically Yin and Yang.

Competency, empathy.

Respect, connection.

We need to balance and go back and forth.

We need to actually show the person that we’re influencing or that we’re working with, that we’re connecting with, that we are both –  that we can be both.

So when I’m in a sales conversation, the majority is warmth – questioning, building rapport, matching body language. The matching of body language is very much the warmth, it’s making the person feel very comfortable and very connected, very validated in their feelings.

And then when it gets to the results part of the sale, when I’m actually going to share with them how I can help them, I turn on my strength.

I say things like “Look, I know you’re sick and tired of xyz, let’s just get rid of that, let’s just move on, like, why don’t we get started?

I’ll go into that strong energy because if you stay in the warmth in that sales conversation and say things like “How do you feel. what would you like to do, you know, have a think about it” etc. and you go all passive it doesn’t work, it kills the sale.

Whereas if you start the sales conversation too strong and you’re really dictator-like and very direct and blunt, you’re also going kill the sale before it’s really even begun.

So, in a sales conversation where you want to influence someone. I recommend that you come in with your warmth, and then you, you dip and out of your strength – you say to someone “Look, I can absolutely help you with that” and you say it with certainty and conviction.

You go into this strong energy, you feel it – you’re tonality is strong it’s not questioning.

Whenever we’re communicating with people we’ve got to be thinking, what is needed more right now? Strength or warmth? Respect or connection? Competence, or compassion?

We’ve all got access those two compelling traits that you need to really effectively influence people. When you have both of these and a beautiful balance, which takes time and practice and skill, you can influence anyway.

You can use this on videos, you can use in your writing, you can use it in your workshops, you can use it in all of your communication and you will be incredibly influential and you’ll be perceived as an incredibly compelling and influential person.

And then I leave you with a quote that I love, which is, ” If you want to be liked, you need to like people”. And when you like people genuinely like people, you want to serve them, you want to help them you want to give them the best of you.

And the best of you is when you can get a really good balance between being really strong and being really warm.

If we get those two things right and balance, you will be absolutely unstoppable my friend.

So my question to you is, where do you sit on the spectrum? Are you naturally more in your strength or in your warmth?

And what can you do to move a little bit closer to the other side, or to just be in a little bit of more of a balance and a flow?

I hope it’s really helped knowing the two compelling traits that you need for influence.

Go and practice them this week, and let me know how you go.

 

 

Would you like to know how to attract and sign up new clients?

Join us at my upcoming 1-Day Workshop in Sydney, Saturday 17th August

‘How To Attract Your Ideal Clients’

 

 

This event is for people who are ready to roll up their sleeves and grow their business.

ALL the enthusiastic, positive, grateful clients imaginable are out there right now, ready and waiting for you.

All you need is the right system to attract them into your business.

You’ll learn the best marketing tools and a proven system to attract them.

If you’re unhappy with the money you’re earning, you HAVEN’T applied the right system yet. At this workshop, I’m sharing a rarely-utilised strategy that will be your new secret client-getting advantage.

Earlybird offer available until Sunday, 11th August

So if you are building a business or wanting to build a business – check it out.

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3 Don’ts When Starting Out In Business

 

In my previous blog post, I gave 3 Do’s when starting out in business.
 In this blog post, I give you 3 ‘Dont’s’.

 

(The video has 3 Do’s and 3 Don’ts. I’ve separated them on the blog post.
You can find the 3 Do’s here)

 

1. Don’t get stuck in the comparison cycle. 

 

Getting stuck in the comparison cycle can cause you to lose your belief in yourself.
What actually happens is that we often compare someone’s middle to our beginning.
 
When you’re starting out, and you see people that are further along in their journey with you – remember, you don’t know the heartache that they’ve been through.
 
You don’t know all the pain, all the times that they’ve failed.
 
For me, it was running seminars where only a few people showed up.
 
Or running webinars and having technology issues.
 
There has been so many doubts, fears or the tears.
 
I’ve been in business 16 years and it’s been a roller coaster of emotions.
 
Negative comparison is when you look at people that are further along than you with envy, jealousy or shame around where you’re at.
 
We just don’t have time for all that negative energy.
 
We’ve got businesses to build, we’ve got lives to change, including our own. We cannot waste time in comparison.
 
So, when you look at people further behind it in the journey, you don’t want to think “I’m better”.
 
And when you look at people further along you don’t want to think ”I’ve got so far to go how depressing”.
 
Only look at others to support them and to feel encouraged.
 
Look at people further along and think, “Wow, they can do it, I can do it!”
 
I’m so grateful that I’ve got people that I can glean from. People who have gone before me. We can stand on the shoulders of these giants, and learn so much from them.
 
So people that have figured it out along the way – see it as a blessing. You get to enjoy their success, you get to enjoy learning from them.
 
And don’t ever think that anyone is better than you.
 
No one is better than you. We’ve all got different gifts, different types of intelligence, different strengths. So don’t ever think of people in that way.
 
You have priceless value. You could never be paid what you’re worth. You’re worth so much more than you’re charging, I guarantee.
 
So, don’t get stuck in that comparison trap.
 
Okay, number two don’t. And This is a big one.
 
2. Don’t let people with different dreams, determine yours
 
Sometimes people will say things to you, and you can’t listen to it, because they don’t understand your dreams.
 
They don’t have the same dreams as you.
 
People might encourage you to go a different way.
 
You’ve got to trust your dreams, you’ve got to trust in yourself.
 
You have an instinct, you have intuition for your life that no one else has.
 
Yes, seek wise counsel – for SURE!
 
Seek advice, seek mentorship from people you respect.
 
But remember, no one knows you as well as you do.
 
Don’t let people with different kinds of dreams determine yours, especially people who haven’t done what you want to do.
 
If you want to get abs, and someone who has a potbelly is telling you what to eat, or how to exercise, it’s probably not a good idea to listen to them. Right?
 
You wouldn’t listen to someone who’s never had a six-pack before, give you advice on how to get a six-pack.
 
So, why would you listen to someone give you business advice, unless they have a successful business?
 
I’m all for receiving feedback. Feedback is a gift. I love getting feedback.
 
But I like getting qualified feedback.
 
And I only like getting feedback from people I respect.
 
So, if someone gives me feedback, and they don’t understand the dreams that I have, to me, it’s a waste of energy.
 
It can plant seeds of doubt and fear in your mind. And we don’t have time for that. We’ve got things to get on with – we’ve got things to create things to build.
 
So don’t let comments or disagreements online or little things that people say to you affect you.
 
Don’t people speak into your life unless you respect them – and they are successful, according to your definition of success. Then they deserve you to consider their opinion.
 
 
3. Don’t feel guilty about investing in your business
 
Feeling guilty about investing could come in the form of time, energy, or money.
All of these things are necessary to invest in business, especially when you’re just starting out.
 
When I started off, I had to spend SO much time in my business.
 
I was in my mid-20s and I had to just not have much of a social life for a while. Because I was building, and when you’re in the building stage, you just can’t afford to be going out and partying all the time.
 
To build your business, it does take time initially.
 
Once you get through that initial foundation stage and you set up systems, you can pull back a bit.
 
It’s like you go through a wilderness, and it’s tough, but you come out to the promised land. And it’s amazing. But you’ve got to work for that.
 
You don’t get that just by putting in a few hours here and there – that is not enough.
 
There’s no such thing as a get rich quick scheme that lasts.
 
If this is your dream, you have to invest in it.
 
If you want the freedom and perks that come with having your own business, if you want to be your own boss, you need to be prepared to put time, money and energy into it. It’s a given.
 
One of my favorite things about being my own boss is that my boss lets me sleep in. She doesn’t make me force myself up with an alarm.
 
And most of the time, I’m doing things that I find really rewarding. I’ve learned and invested consistently and I’m reaping the rewards.
 
But it took a lot of time and work to get here.
 
Now I can go on a lot of holidays and enjoy myself and have time away from my laptop.
 
I invested over 100,000 dollars and thousands of hours investing into my business.
 
People who don’t understand that will think it’s weird.
 
A lot of people don’t get it. They don’t get that you don’t clock off at 5pm.
 
If you’re a parent, you might not get to watch every single one of your child’s soccer games. Or pick them up from school every single day.
 
Sometimes it’s the nature of business.
 
And it’s your choice. There should be no guilt around that.
 
There should be no guilt around you investing in a workshop or course that’s going to grow your business.
 
If having a business is your dream, there is a price to pay.
 
It’s not about being a workaholic. I’ve been called it before. I’m not a workaholic. I love my job. I’m on purpose. I’m in my calling.
 
So why would I not invest in it?
 
When you value something, you invest in it.
 
So don’t feel guilty for doing that. It’s a requirement of business.
 
And when you’re starting out, usually you don’t have as much money. So you have to invest time.
 
If you’ve got some capital behind you, if you’ve got some savings, then you can invest that to save time.
 
But you’ve either got to put in time or money, usually both.
 
We don’t have the heartbeats to waste on it.
 
It doesn’t have a lot of benefits.
 
So here’s a recap of the three don’ts when starting out in business.
 
1. Don’t get trapped in the comparison cycle.
 
2. Don’t let people with different dreams, determine yours.
3. Don’t feel guilty for investing in your business.
 
If having a business is your dream, remember that it does take time, effort, money, and energy.
 
But if you know in your heart-of-hearts that this is what you want – it’s worth it.
 
I’d love to hear which one was your favourite – pop it in the comment section below.
 
It’s good to not feel alone in business.
 
If there’s anything else I can do for you, please do reach out businesses too hard to do alone. So please don’t suffer in silence. Reach out and ask for help.
 
I would love to support you. 
Go for your dreams,
Kat

 

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3 Free Ways To Increase Your Number Of Facebook Followers

A lot of people ask “How do I get more followers?”

Or “How do I get likes if I’m just starting out?”

So in this video and blog post, I share with you three ways to increase your number of Facebook followers that are completely free!

 

First of all, why is it important to increase your following if you’re a business owner?

Firstly, it increases your credibility and improves your positioning.

So if you’ve got less than 100 likes or followers on your Facebook business page, it kind of looks like you haven’t been in business for a while. It can look a little bit amateur.

Which is fine to begin with, because we’ve all got start from somewhere, but we want to speed the process up and get more followers as quickly as we can.

It’s going to raise your positioning, your credibility, and make you appear more of the authority in your niche.

Now, remember…

The number of followers you have doesn’t equal your worth.

It doesn’t show how good you are at what you do.

It doesn’t show how much you help people.

Just because someone has 10,000 followers, it doesn’t mean they’re better than you.

It doesn’t show how genius they are.

It doesn’t mean they’re smarter, it doesn’t mean they’re cooler, or prettier or anything like that.

It just means they have probably made it a priority to get followers.

The number of followers also doesn’t equate to income.

Having loads of followers also does not equal having loads of paying clients.

However, when you have more followers, you’ve got more opportunity to have more engagement on your page and on your group.

When you have more followers, you have more opportunity to tell people about you and what you do, so it’s a good thing to have.

Because if you’re only reaching 50 people, then there might be only a small percentage of those that are your absolute ideal client.

Whereas if you’ve got more followers, you’re more likely to have people within that group who are going to be your ideal client and may end up being a paid client.

 

So here are 3 ways to increase your followers without spending a cent:

1. Engage in Facebook groups

Now when it comes to groups, because it’s an organic strategy, it takes time. We want to think of it as a long term strategy.

It’s not something that you want to rush.

If you’ve got something coming up fast, don’t be posting it in all the Facebook groups in a hurry if you haven’t already provided some value there.

You want to take your time with Facebook groups, is all about building relationships.

Those people that post in loads of Facebook groups, and they just leave and they don’t engage or comment, they don’t add value,  they can get blocked or kicked out.

Posting in groups can waste a lot of time if you’re not careful

So what I recommend with groups is that you put in the search bar and Facebook something that will contain a gr, so for example, I might put women in business, if I want to attract women in business or Sydney Mums, and you just see the groups that come up.

Now you want to be looking for active groups, people that have very recently posts and people that are engaging and commenting and not just posting your marketing posts.

So you want to make sure that you find groups that are all about serving and giving and helping each other in any community.

I suggest you have a play for a while.

And then I would actually pick your top three favorite ones, the ones that you really liked hanging out.

And I personally don’t suggest choosing the really massive ones for this, because there are so many people on there, you can just kind of get lost in a sea.

But the really small ones, they can be ineffective as well.

So I like to kind of go to the middle, the medium-sized ones.

Instead of trawling through loads and loads of posts, which can just take you all day (and we ain’t got time for that, right?!) what I suggest you do is put in the search within the group, a key topic.

So for example, if you’re a parenting coach and you’re in a Mum’s group, and you really specialise with having a baby get to sleep, for example, you might just put ‘baby’ or ‘sleep’ or whatever your topic is.

If you’re business coach, you might specialise in, for example, social media strategies, you might put Facebook ads, or whatever it is your main thing.

And then you just come up with the parts of the group that are just about that, and then go through the recent ones and just go in to be helpful.

If you went into groups every single day and answered, let’s say, five questions, or made five comments, and you did that every day, then at the end of the week, you might have 25 or 30 questions or comments that you’ve made.

And people will check you out. They will click on your profile, and they will they’ll have a look at what you’re up to.

So don’t just go in there pushing your stuff, go in there to give and engage.

2. Cross-promote

 

To cross-promote, you basically share in different places your other platforms.

For example, put on Instagram an invitation to like your Facebook.

On Facebook, you can put the invitation that says something like “Have you checked out my Instagram? Here is my handle. What’s yours?”

Or if you have your own Facebook group, you might say

“Hey, guys, let’s all share our Instagram pages.”

So be thinking – how can I promote my Instagram to my Facebook and my Facebook to my Instagram.

Also, if you send out a weekly email, sharing your latest blog or your latest video, then you can put in the “P.S” section or somewhere in your post, something like this:

“Hey, have you joined our Facebook group yet? It’s a community of like-minded entrepreneurs that are passionate about making a difference. Jump over here to join us”

Then post the link and an image.

Another thing I did recently to cross-promote was to post up an image in my Facebook group and said “Do you want weekly client attraction strategies sent directly to your inbox? Click the link”

So that’s another example of cross promoting – asking people in your Facebook group if they want to jump over and get email strategies.


3. Create a freebie

 

A freebie is a lead magnet that you can put everywhere through all of your social media through your email on your website. And you basically just create a downloadable that is like a guide, or a checklist or a cheat sheet or something that people will be able to easily download.

You want to make it really easily consumable.

So maybe five pages at the most.

Not an ebook, not a big long training, a one-hour video, nothing like that, just something short. Ideally it should take 10 minutes or less to consume it.

And it’s easy to create, because if you download it from your genius zone in your brain directly to your ideal client, then it won’t take you long.

I put this off for years… And when I actually did it, it only took me one afternoon.

Then I posted it everywhere.

I create all my landing pages on ClickFunnels. I recommend getting a high-converting system like Clickfunnels as soon as you can, as the results are usually 4 to 8 times better.

If you don’t want to invest much at the moment, you could use Thrive Pages or Leadpages, and to be honest there are plenty of other landing page builders available, I just personally find ClickFunnels to be the best.

Their pages have high conversion rates and are used by most of the successful companies.

Plus I can share my funnels with you so you don’t have to start from scratch, which can save you loads of time.

If you want these, you can get a 14-day trial by clicking here

Once you register for your free trial, just email me to let me know – and I’ll hook you up with my highest-converting funnels.

Once you’ve created your freebie, post it out everywhere.

This is a great way to grow your list.

Remember that all free strategies take time. So you don’t want to just rush it, you want to make sure that you take the time and you treat people like people and not like numbers.

You don’t want a whole lot of followers that actually are interested in what you’re doing.

They’re just liking you to like you, you want to make sure that you view people as potential clients or people that you can just continue to add value to support them.

I’ve got people that have followed me for years and years and might not ever be a client. And that’s totally cool.

You’ve got to be okay with that we’re in the value age now.

People who are scared to kind of give their best stuff you’re going to lose out.

So just know that the more you give, the more people will realise that you’re a generous person and that you’ve got a lot of knowledge and you’ll actually want to do business with you.

So don’t be afraid to give some of your best stuff away and have an abundant mindset. Just know that’s going to come back to you.

 

I’ve created a freebie called “How To Create A Winning Freebie”.

It’s all about how to create a great lead magnet and what to include to going to make it work.

I created a freebie and got 61 new leads through in the first week. It’s a really effective strategy to attract new clients.

So if you want that, go here to get the cheatsheet.


Would you like some help?

 

For a limited time, I am offering a FREE 45–minute 1-1 session to help you personally in your business.

I’ll help you with any challenges you have and create a roadmap customised to your business. You’ll know exactly what to do next to attract your ideal clients. 

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How To Choose Your Ideal Client, Without Reducing Your Opportunities

Do you ever wonder why you’re not getting clients?

It could be that you’re missing out on people because your niche is too broad.

In other words, you’re trying to help too many people, and you’re missing everyone.

It’s the old “If you chase two rabbits, both will escape” Chinese proverb at play…

Meaning, if you put your efforts into trying to fulfill two goals at the same time, you likely won’t succeed in either one.

Are you scared to go too ‘specific’ in your niche, because you might miss out on helping people?

You’re not alone. I’ve talked to a lot of people recently who are really struggling to choose their niche.

They either don’t know where to start…

Or they have chosen a niche, but now they don’t know if they’ve made the right decision.

They’re doubting themselves.

They’re struggling to know whether this person even will pay their money or whether this person even exists…

I also struggled with this for years and tried to be ‘all things to all people’ before realising… It just doesn’t work.

There are two things you can have when it comes to your ideal client – either a broad niche or a micro niche.

It’s very rare to go too micro, or too specific. Most people are going way too broad.

So we want to look at how can we get a micro niche – a smaller group of people who you really going to target and help make the most difference for, as opposed to trying to be everything to everyone.

Saying that our niche is women from 30 to 40 living in Sydney- that’s not a micro niche, that is a massive group of people.

So, why is it important to have a really clear ideal client?

And how do you decide and make it work?

5 Reasons Why It’s Important To Choose A Micro Niche:

I’ve packaged it up into the ‘NICHE’ acronym, just for fun! 😉

N – Narrower focus

When we’re too broad with our niche – meaning we try and help people with lots of different types of problems to get lots of different types of results, we don’t get very good at helping a specific group of people.

We get a ‘little bit good’ at helping lots of different types of people.

But people pay for mastery. People don’t pay good money for generalists, they pay good money for specialists.

For example, if you had a problem with your shoulder for a long time, you can’t figure it out and it’s really causing a lot of pain, you’re probably not going to go to a GP. You would probably want to go to a shoulder specialist – someone who’s expertise is shoulders.

I was talking to a lady today who is looking for a coach and asked me if I do career coaching. Even though I could help her, it’s not the main thing I’m good at so I referred her to someone else.

We don’t want to just take on everyone. You want to think “I’m really good at this specific thing” and stick with it. And get really, really good at it.

You’ll get better testimonials, you’ll get lots of results for people in that area and then you become that ‘go-to’ person in that result or solution.

Having a narrower focus also really helps you when you sit down to write a piece of content or create a video.

If for example, I was thinking “Okay, I just want to help people be awesome. I want to help people to have an awesome life.”

I’m going to sit down with a blank piece of paper and probably think “What am I going to write about?” It’s really hard.

You dilute your message by writing about all sorts of different things and confuse your market.

I used to do this and it really didn’t work!

It was so much easier for me when I chose a micro niche. I narrowed my focus to Coaches, Trainers and Service-Based Entrepreneurs.

I stick with what I’ve done and I teach what I’ve done myself.

So having that narrow focus means that I’m attracting more people who I can know that I can really help.

If you do too many things, you confuse people. Plus, they assume that you’re not a master in any of them.

If you stick to one niche, will become masterful in a specific area (This is better than being ‘kinda’ good in lots of areas).

I – More Ideas

The second reason is for more ideas.

As soon as I choose a micro niche, I had more ideas.

When I was trying to do too much – I was trying to do mindset and business at the same time, it didn’t work.

As soon as I narrowed down more. I could really allow all my ideas to flow and I’ve never had so many ideas constantly downloading.

I’m very specific about the content I consume – it’s all content to help my ideal client because of the narrow focus.

You actually get MORE clarity when you narrow, which kind of sounds weird, but if I was trying to create a piece of content on, for example, how to be empowered. I wouldn’t really have a lot of clarity about where to start.

Or, if I just call myself a life coach – where do you start? There’s no clarity, it’s quite confusing.

If you are more niched, people will know what to expect and be more engaged.

You’ll likely be more consistent with creating content that helps to solve one problem, so you’ll gain momentum.

You know exactly what to create content about. It means that your content will be really, really specific and helpful for that specific type of person.

H – Help more people

People think that if you narrow in, you’re going to help less people.

It’s actually not true. When you speak purely to your ideal client, it’s like a dog whistle that only a dog can hear.

So on Facebook, if people are scrolling, and you’re trying to you’re talking about empowerment, or how to up-level your life or how to fulfill your potential or how to improve your mindset, it’s too vague.

You can miss everyone.

But when you get specific, people think “Oh, she really understands me. My problem, my language”

So, you actually end up helping more people.

When you’re trying to be everything to everyone you can miss them all.

So if you just call yourself a life coach or a mindset coach, and you don’t have a specific problem or a specific solution that you offer, you’re actually going to help fewer people, which is kind of sad, because I’m sure that you’re really good at what you do and can help a lot of people.

E – Expert and Authority

When you choose a micro niche, you position yourself as an expert and authority in that area. You can’t be an authority on how to have an awesome life. Unless you’re Tony Robbins maybe. Or how to fulfill your potential, how to live your best life, how to step into your power. What does that even mean?

You can see what my pet peeves, right?? Only because I did it I tried to do it, and it didn’t work. I’ve used that language before. So if you use it, don’t worry you can still get some clients, but it would be small than if you position yourself as an expert and authority and choose a problem that you solve. And you just get really good at that.

I run a personal development event for women, it’s called Unleash Your Freedom, it’s a multi-speaker event.

When I invite guest speakers when I invite speakers to come and be a guest. I would never invite just a life coach, I will I get someone in who is a master in one area of life. For example, someone who’s a master at health coaching, a master at dating or relationships, a master at finances.

You’ll have more opportunities to speak, speaking, other people’s workshops other people’s events, other people’s stages, if you’ve really honed in one thing.

My one thing is influence, that’s the thing I want to be known for. that’s what I study, that’s what I’m passionate.

So what’s your one thing?

What’s your one topic?

There’s a great book on this, by the way, called the one thing by Gary Keller. It’s brilliant, I highly recommend it. He talks about this – people who are super successful they really focus on one thing.

And you might have a few things under that so under influence I have sales, marketing, packaging, presenting and the strategies that work for me to attract my ideal clients and influence others.

So you have an umbrella topic – it might be confidence, it might be addiction, it might be parenting and under that, you’ll have all your topics but you’re known for that one problem.

So just be clear on who you don’t work with because then you’ll really be able to better help your people and you will just have so much more fun!

The PEEPS Formula

So there’s a formula that I use as a checklist to help people decide “Who are my peeps?”

Once you have an idea of who you’d like to be your micro niche / ideal client, run them through this 5-step PEEPS checklist:

Rate each on a scale of 1 – 10 (10 being highest)

P – Passion (your passion about that type of person): Out of 10 –

E – Experience (your experience in helping solve their problem): Out of 10 –

E – Eagerness (their eagerness for the topic/subject/solution): Out of 10 –

P – Profitability (this is crucial): Out of 10 –

S – Skills (you are skilled to help these people): Out of 10 –

Does your ideal client meet each of these categories? 

Perhaps you have a few different types of clients you want to work with. You can also use this checklist to help you pick one to start with. You can always add more later.

I was working with a guy recently and he had two different people that he wanted as his target market, both quite different.

So I said we’ve just got to just actually got to choose one to get started with. Because if you tried to do target markets at the same time, it’s very difficult.

I tried to do it, it didn’t work.

That’s why people don’t recommend it, because you split your focus too much.

So let’s say you decided you decided on your ideal client.

And you’re pretty sure that’s the one. You’ve run it through the PEEPS checklist.


Now here are 3 keys to really making this work:


1. Choose what problem you’re solving.

Something that I’ve noticed is that many people aren’t clear on the problem that they’re solving.

We need to lay that foundation first, because it becomes the bottleneck if you don’t get it right.

Nothing else will work in your business: your sales, your marketing, your branding – everything.

So you’ve got to get clear on the problem you solve.

People pay when there’s a cost. People pay when there’s a consequence for not doing something.

There’s only very small percentage of the population that pay to make their awesome life even awesome.

Most people pay because there’s a niggling frustration that’s annoying them, and they want to get out of that pain.

2. Be clear on who you don’t work with

A lot of people are really scared to do this because again, it’s excluding people.

I’ve really struggled with this personally, I didn’t want to exclude people I wanted to help everyone.

But I made a decision to stick with my ideal client – who is a service-based small business owner.

I don’t worth with product businesses. I don’t work with people that have a bricks and mortar store. I don’t work with people in corporate – all of those things I don’t understand as well as I do helping expert, knowledge-based small business owners.

I have a lot of people who contact me now, and I just tell them, I’m not the right coach for you. Let me help you find someone who is. I did it today.

Decide who you don’t want to work with. Kind of like your ‘anti’ avatar. The opposite of what you want.

Write it out. Make sure you include all the things you don’t want to attract.

For example:

I don’t want to attract time wasters

I don’t want to attract people who can’t afford my services

I don’t want to attract people who willing to invest in themselves

I don’t want to attract people who aren’t committed,

I don’t want to attract people who aren’t teachable and aren’t going to take actions and follow through.

3.  Let everyone know who your ideal client is

So, put that out there and your marketing, who you’re not going to work with.

So don’t just say “I’m a health coach”.

Say, “I help this type of person to get this type of result and solve these kind of problems”.

Put it in your Facebook

Put it on Instagram

Put on your website

Put it on your LinkedIn

Put it everywhere. Let everyone know who your ideal client is.

Many people are afraid to do this. Maybe they’re scared of losing clients. Maybe they’re scared of losing money.

But I guarantee that if you stick to this, you will attract the right people and you will have a bigger impact.

You’ll also make more money and have more fun!

Are you happy with the number of clients you have?

Maybe you’re not sure who your ideal client is?

Or you have created a program but you’re not sure what to do with it?

Or you’re clear on your ideal clients, but now you need to know how to attract them?

Would you like some help?

This is what I help people just like you with… and I’ve opened up a small number of spaces for a FREE brainstorming session for you this week.

You can go here to claim a brainstorming session — if you’re having trouble getting clarity and knowing what to focus on, I suggest you take advantage of this before the spaces fill up.

This is available for first-time sessions only. 

It really sux to feel like you’re wasting time and not getting the results you want… I can help you to change that if you’d like?

Kat 🙂

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3 Reasons Why People Aren’t Willing To Pay You Money

Struggling to get people to pay you what you’re worth?

This is really important to overcome. In business, cash flow is king.

If you don’t have enough money coming in, you can have the prettiest website, you can have an amazing Facebook page, you can have 5000 followers – but if you don’t actually have people paying you, then you’re not going to be profitable, you’re not going to be able to stay in business, right??

In this video I share with you some really cool tips about how to get clients who are actually going to pay you money. And I specifically talk about three reasons that people AREN’T willing to pay you money.

Find out the 3 biggest mistakes people make that stops them getting paid clients.

 

P.S. Webinar replay available for a limited time!

Watch now before it comes down:

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