Kat Millar

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5 Essential Elements of a 2020 Success Plan

How has the start of a new year, a new decade been for you?

I have a massive sense of excitement and energy and expectations coming into this new decade!

No doubt you are seeing all sorts of articles on goal setting and new year’s resolutions at this time of year.

According to research from the University of Scranton, a staggering 92% of people who set New Years resolutions never actually achieve them.

Over the years, I’ve discovered why I personally didn’t always achieve goals I set.

I looked at research, science and studied successful people and started applying what they did to ensure they followed through on their goals.

In this video and article, I share five essential elements of a success plan you can use to achieve your goals in 2020.

They can help you choose the right goals and follow through to the end and achieve them.

Here are the 5 elements:

1. A Why-based Vision

The first thing you need for your success plan is a why-based vision. What’s the vision that you hold yourself in your mission? I recommend your vision has a few elements.

The first one is the identity of the person that you want to become. A lot of people set goals about what they want to have and what they want to do. 

But if you want to do and have the things you want, you first need to be the person that does and has those things.

Instead of starting with what you want to have and the things you want to do, think about the person that you want to become.

What type of characteristics do you want to have? Who do you want to be known as in 2020? That’s the “Why Based Vision” I recommended you grab a piece of paper, title your three columns Be, Do and Have, and brain dump. 

I’ve been doing this task with my clients this week and there were some truly inspirational things they wanted to be- Thought leaders, authority figures, experts, courageous, trustworthy, brave, masterful at marketing, coaching, or presenting.

So ask yourself, what type of person do you want to be and build this vision of your self-image. Not just the material things you want but the vision about who you want to be and what type of person you need to be to create that vision.

Most importantly ask yourself why…. Why do you want this? Why do you want to be successful? Why is it important to you?

Think about the words that you want to resonate with 2020. What’s your intention for 2020? What would you want want to declare and put there as your words for 2020?

Last year my three words were discipline, fun, and courage and I look back at the last year and I was all those things.  I was disciplined, I did have fun and I was courageous. 

Set your intentions and build those goals from your why based vision from your identity of who want to be and the words that you want to put over the year and visualise it.

I’ve been working on my vision board with a couple of friends and I’m still building it out, but I have five words for 2020 that I want to focus on. Don’t just write down your goals and put in your draw or in a spreadsheet and forget about it.

Start with that vision of who you want to be and what you want, and then start building the plan based on that.

2. An Up-levelling Mastermind

This is one of my favourite things to have and this an up-levelling mastermind. The purpose of a mastermind is a small focus group that is designed so that everyone up levels, everyone grows, everyone goes into the best version of themselves.

Everyone knows what each person’s vision is and the goals they have. I was working with one of my masterminds today on setting our intentions. We started creating a manifesto for the group, we looked at things that we want to do together as a group. 

We discussed what each of our strengths and weaknesses is so that we could collaborate and bring the best out of each other. We then had one person in the hot seat getting coached by three other people, and each person was given suggestions and advice.  

When you spend time with people who are going places that are reaching for the heights that that’s going to rub off on you. Look at your surrounding influences, are they high achievers? Do they want to push themselves and hold you to a higher standard? 

Do they consistently meet you, not just random meetups but are they committed to showing up, being reliable and want to help and support each other because have a supportive group is such a game-changer. 

3. A Focused Game Plan

The third element to a successful plan for 2020 is having a focused game plan.

It’s just like in sports. The players know what they plan, they’re clear on it and they need to execute it. There are five things I recommend in your game plan.

I recommend you start with your annual priorities. Brain dump the priorities that you want to do for the year. It could be networking, presenting, workshops or skills like copywriting or sales that you need to build as a business owner.

Maybe you have goals for the year that you want your business to accomplish. Break it down into actual numbers, for example, I said I wanted to do 50 articles in 2019 and I chipped away at that goal and ended up doing 53 articles last year.

Every week I showed up because I wanted to give original valuable content that could really help people. It was amazing to have one strategy in place and committing to that goal with an actual number in place.

Your game plan could be that you want to write 50 blog posts, or you want to launch five new freebies. Break it down into actionable steps and create quarterly goals for each step.

For quarter one, what do you need to achieve by the end of February? It could be a webinar or a workshop, or launching a funnel, that’s your one big bold move for the quarter. Once you’ve got that as your goal, then you go into bite-sized goals.

Under that one big bold move. Let’s say it’s a webinar, you might say, I want to enrol 100 people to the webinar, knowing that maybe 50 will turn up, out of those 50 people, 10 people take me up on my offer for a discovery session and I close five of them. 

Set clear number goals, those are your outcome goals. But then you need to set actual tasks. So under the webinar, you have all the different action steps you need to take in order to run a webinar. 

There is so much to it. But once you’ve done it, it’s an incredible asset. But what a lot of people do is they put a project on their to-do list, and it mixes up with their habits and skills and the action gets confusing and overwhelming, causing your brain to say no, this is too hard.  

Make sure that you separate your habits, your skills and your projects. Make sure on your action list, you take one step at a time. That’s your game plan- your priorities, goals, quarterly goals, and your one big bold move for the quarter. 

Under that, you’re going to have goals, and your bite-sized action steps so that each week you know exactly what you need to do to get your result.

4. A Strong NO Commitment

A strong NO commitment is something you’re going to say no to.

I’ve realised that this year, that if I just keep piling things up on top of my existing schedule, goals and to-do lists, I’m going to get massively overwhelmed. 

I realised that I need to decide what I’m going to say no to and it was a massive relief when I decided what I was going to say no to. I can actually achieve the goals that I have because I’m clearing things out of my schedule instead of pouring and piling things on, and creating white space for myself.

I was reading back diary entries from 2016 and writing that I needed more space, I need to create more margins. That was my goal for 2016. That was four years ago and I’m still saying the same thing!

This year, I’ve decided what to say NO to and I’m going to choose a new NO every month.

In order for you to have a successful life and achieve your goals, you’re going to have to clear stuff out of your life. It could be a relationship or friendships, it could be things that you’re wasting time on.

I was coaching one of my clients last night, and he was telling me, I don’t have time to study. I don’t know how to put it in without sacrificing my lifestyle.  I asked him to open up his phone let’s have a look at your screen time. It turns out that his screen time was five and a half hours average per day. 

We worked out that over seven days he was spending 35 hours on his phone. This is nothing to be ashamed of. It’s what most people do – hours and hours on the phone. 

Can you imagine just one decision, a strong no commitment to eliminate your time online? For me, I said no Netflix in January, and no social media before 12pm and now I have all this space and energy that has opened up. 

It’s incredible. I’ve been writing my goals and reading more books. I never thought that I could commit to something like that. But in order to get your goals, you’ve got to say no to things.

So what would you like to have as a strong no commitment? 

5. A Monthly Habit Focus

And then number five is to have a monthly habit focus. Focus on one habit for a month. If you nail one habit, every month, by the end of 2020, you’ve got 12 brand new successful habits.

Remember, it takes time to build a habit. Some people say 21 days, 30 days, some say 60.

It really depends on you and it depends on the goal. Personally I like 30 days. I like using a month because it’s just a pure focus month on one goal.

Last year I had this app called streaks where you can add your goals. Last year, I had 12 habits I was trying to do; Daily meditation, daily journaling, daily exercise etc. and I did it for the first quarter and it was going really well, by quarter two I started dropping off and by quarter three  I hadn’t even looked at the app.

Now what I’ve done is I’ve got two things on there, but my focus is daily journaling for the month of January. I know that if I write every single day it brings you back into mindfulness. It’s like that one Domino that knocks over the other dominoes in the chain. 

If I can daily journal, it helps me stay present focused on my goals. It helps me brain dump, it’s like a cleanse at the end of each night. It helps me plan and do planning in my journaling. I write out my visualization and I write my goals. It’s just one habit that covers so many for me. 

Charles Duhigg, in his book ‘The Power of Habits’, talks about one keystone habit that if you get that one thing, it’s going to affect every other area of your life.

It might be every morning going for a walk, and that one walk is going to set you up for success because of that one habit.

Set one habit that knocks down all the rest of them like a domino chain.

To recap, here are the five essential elements of a 2020 success plan…

1. Have a why-based vision, keep it in your face, and make sure that you include your identity, your words for the year, your intention for the year, and exactly who you want to be. 

2. Have an up-levelling mastermind. A mastermind where you meet regularly in person with these people. These people are all about growth, up-levelling, supporting each other, holding each other to account and holding you to a high standard.

3. Have a focused game plan. in the game plan have your priorities, your goals, quarterly goals, bite-size goals, action steps. 

4. Have a strong no commitment. What are you going to say no to in 2020 to allow all this space to the things that are most important and meaningful for you? 

5. Have a monthly habit focus.

Draw a line in the sand for 2020, make it a priority to leave it all behind in 2019 and know that you can achieve anything that you set your mind to. 

Put the action steps in place and check it off as you go. It’s not just about dreaming, it’s about having your head in the clouds but your feet on the ground.

P.S Want to know how to attract and sign up more clients in 2020? 

My next full-day client attraction workshop is happening on Saturday, 1st February 2020.

 

? In This One Powerful Day You Will Learn:

? The BEST methods to connect instantly with your audience and INFLUENCE them to your ideas

? How to become a master influencer and build authentic trust and a powerful connection with your ideal clients

? How to use neuro-marketing to influence the SUBCONSCIOUS mind in your written and spoken content

? The MOST effective way to design your marketing plan so that you nail your message, and attract the right clients

? The BIGGEST mistakes Coaches make in their marketing and how to avoid them

? A proven, effective marketing plan that you can tailor to your business

If you want to grow a profitable coaching business, this workshop is a must.

2020 is the year to finally let go of what’s holding you back and create the life you dream of!

➡ Full Details Here 

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3 Effective Alternatives to New Year Resolutions

How are you feeling about entering a whole new year?

I think the fact that we’re about to enter a whole new decade just makes it even more exciting!

You’ve probably seen in your feed, lots of posts about goal setting and new year’s resolutions.

There was a recent study done by the University of Scranton, and they discovered that only about 8% of people will achieve their new year’s resolutions.

There has been lots of research that has gone into studying why new year’s resolutions don’t work.

My personal observations of why people don’t achieve them boils down to this…

1. They haven’t chosen the right goal for them. They’ve chosen things that they think they ‘should’ do, not things they really want to do.

2. The goals aren’t aligned to their values. They haven’t really taken the time to ask themselves “What is important to me? What are my values and how can I set goals in alignment with who I am as a person?”

3. They haven’t created an effective action plan. Many people set a goal but don’t make a plan for the achievement of their goals, including the necessary skills and habits.

Often, people set goals that are someone else’s goals and they’re not even consciously aware of it. It could be their Dad’s or Mum’s, Brother’s or Girlfriend’s, it’s usually those influences that we have around us.

Sometimes we can shift our goals according to other people. For example, there was a guy who every year set his new year’s resolution to have abs….

…He really wanted a six-pack, or he thought he did. He would buy the latest ab cruncher, whatever the latest fad was at the time and it would just sit in his lounge room…

…and he would walk past it every day, but just wasn’t taking the action to get on these pieces of equipment and get the abs.

After a few months went by, he was being coached and the coach drew out of him that, he thought he wanted abs, but he realised that was his dad’s goal.

His Dad always said to him, you’ve got to exercise, and you’ve got to be healthy. He was trying to live up to his Dad’s expectation and had convinced himself he did want abs.

But the reality is, if you’ve had something on your new year’s resolution or goals list for years and years, the most likely conclusion we can draw from this, is that it’s not really that important to you or you would have done it by now.

When you really want something and you’re why is strong enough, you will find the how. You’ll find a way to do it. If you keep setting the same goal year in, year out and you haven’t done it yet, then we need to have a look at whether it’s the right goal and maybe if you’ve set too many goals.

My friend Natasha today was talking about trying to catch five tennis balls. If you try to catch five tennis balls, you’re probably going to miss them all. It’s that old Chinese proverb of if you try and chase two rabbits, you’ll catch none of them.

This is the biggest one that I’ve been guilty of. I don’t know if you’re the same, but when you set too many goals for every single area of your life, you become split focused, you don’t have a singleness of focus.

Napoleon Hill talked about having that definiteness of purpose, that single focus, and that burning desire for one thing and by going after that one thing, you channel all your energy into that one thing, and that concentrated energy makes it happen.

Whereas if you dilute your energy across a lot of things, then it’s probably likely those goals or those new year’s resolutions aren’t going to work.

I’ve seen this a lot with my clients as well, where they’ve either set the wrong goal, they’ve set too many goals or they have set the right goals, the right amount of goals, but they don’t have an action plan and the action plan has to include a review.

Rather than waiting till the end of the year, and going “Did I/didn’t I?”, regularly review your actions if you want to make sure that they succeed.

I recommend that you do a review at the end of every single day. Just a very short review – What worked well, what didn’t. Am I on track? Did I do the actions? If not, why not.

Get into the habit of reviewing every single day and looking at the progress that you make. Happiness is attached to progress and we can’t be fully content and happy unless we’re progressing.

Besides a daily review, also do a weekly review, and a quarterly review where you set goals for a quarter, instead of only thinking about the full year. Every quarter, I put aside three full days to review that quarter and make sure that I’m on track and if not reset for the next quarter.

It makes it less overwhelming, do it in chunks instead of saying I’m never going to do this again or I’m going to achieve this amount of income, or I’m going to get to this weight that we’ve given us a whole year to do….

…whereas when we chunk it down into very small goals, where can check in regularly and have that review, we’re way more likely to achieve it.

So, here are three effective alternatives to new year’s resolutions:

1. Skill Acquisition 

There are other ways of setting goals that are a little bit different, but powerful and proven. The first one is skill acquisition. What skills do you need to develop in the coming year? What skills do you want to master in order to get that result that you want?

Think about your perfect life, your perfect year. Think about your ideal year – imagine it’s New Year’s Eve 2020 and you’re sitting with a friend having a drink celebrating the year. Think about that person that you’ve become, the characteristics of the person that you want to be that you’ve evolved into.

What kind of skills do you need to acquire to become that person? Not the outcome or the results but the person you want to be. What are the skills that you need to acquire?

For me, I’m setting three skills that I want to acquire and develop in 2020. Marketing, communication and time management.

1. In 2020, I’m going to be putting time, energy and money into skill acquisition around marketing, specifically Facebook ads.

2. I want to get masterful at communication. How I present, how I speak to one on one clients, how I speak to groups, how I speak on camera. That’s a skill I want to get better at.

When you want to develop a skill, you must invest time, energy and money into it. Otherwise, the skill won’t grow. If you really want to get better at let’s say attracting clients, what are the actual skills you need when you break it down?

If you want to have a successful business, say you want to earn five figures 10 figures a month, when you’ve got that kind of goal or result that you want, break it down to what are the skills that are going to get you there….

…and if you’re not quite sure, I would recommend if you have a financial goal in your business for yourself, and you want to attract a certain number of clients and earn a certain amount of income.

Then you need to know marketing skills, you need to know sales skills, and not just know them but practice them. The more time and energy and resources that you put into it, the more you’re going to get out of it, the better that you’re going to be at it.

If you want to be excellent at something, you’ve got to invest time, energy and money into it. Maybe you’ve already invested money, you’ve done a course but now you need to apply it, you need to practice it and you need to embody it…

…because it’s one thing to say “I’ve read that” and another thing to actually be able to teach it, and until you can teach that skill, you don’t really know it. You might understand it intellectually, but you don’t really know it because you haven’t embodied it.

3. The skill of time management. Being a super high performer, being productive and performing at the highest level that I possibly can.

What are some of the skills that you want to develop in 2020 In order to get the result you want?

Maybe the results that you want is to have a fully booked calendar of clients, you might want 10 clients a week. What are the skills that you need to get there?

Maybe you need to learn copywriting – which is writing to influence. In quarter one you might focus on studying it, practicing it and observing other people’s copywriting.

I learned how to write copy by putting out a piece of copy and seeing what works, seeing what people engage with, by reading other people’s copywriting, and by reading Facebook ads. I also learn it by other people reviewing and giving me feedback on my copywriting.

2. Habit Forming

Number two is habit-forming. Whenever you want to make a change, it’s always about thinking – how can I build it into my habits? How can I do it until it becomes automatic like brushing your teeth or driving a car?

We need to put things into our life as habits but the more habits you try and change at one time, the less success you have.

If you try and change one habit, you’ve got around a 90% chance of doing it if you just focus on that one habit…

…but if you try and change two habits at the same time, it drops from 90% to around 60 to 70%. And if you try and change three habits all at once it drops to less than 50%.

Knowing that, maybe you want to change one habit and give yourself 30 days to do it.

You might say my one habit is meditation or my one habit is daily movement. If you just focus on that for 30 days and then once you’ve mastered it, you add the next one.

This is what I’m doing with an accountability buddy of mine. And the habit that I’ve committed to is journaling, morning and night, every single day, no excuses. If I miss one day, I need to start the 30 days all over again. That’s my January habit.

If you think about it, if you do one a month for the whole year, you’ve got 12 new amazing habits. Instead of trying to change 10 all at once and just throwing the whole thing out the window, you’ve got 12 new habits instead of no new habits by the end of the year.

I recommend that you have an accountability partner for this as well. That same study that showed that only 8% of people will achieve any new year’s resolutions also discovered that if you do it with a group, or you do it with other people, or you join a supportive community, it boosts your success by 46%.

That’s a massive amount. There’s the proof that it works. Instead of just privately having your goals, staying accountable to other humans is powerful.

3. Output Commitments

Number three is what I call output commitments. Instead of saying “I want to earn this much money”, visualise that amount. I recommend that you make it a habit.

The classic book ‘Think and Grow Rich’, talks all about visualising that exact amount that you want, and every single day visualising that amount, but also knowing the result you want, and really using repetition on that result that you want.

Have a commitment to specific outputs.

In 2019, my output commitment was 50 articles on my website, and I did 53. That was an output commitment. I made it public in December last year. And because I made it public, it was a commitment and I did it.

A lot of people don’t set goals because they don’t want to fail. But it’s good to make your goals public because when people ask you about them, you don’t want to let them down and it becomes a good way to stay accountable to achieving them.

Think about what you want to output. Maybe you want to make a certain amount of sales calls every single week. Maybe your output commitment is a certain amount of Kms that you’re going to run every week, or a certain amount of Facebook live videos, or a certain number of webinars or meetup events.

You might even want to just set one for January or set one for quarter one – it doesn’t have to be for the full year. I’ve enjoyed doing it for the whole year because it really made me commit to something for a whole year, but you can also set it for per day, week or month.

So, to recap, my three alternatives to new year resolutions are:
  1. Skill Acquisition
  2. Habit-forming
  3. Output commitments

Want to know how to attract and sign up more clients in 2020? 

My next 1-day client attraction workshop is happening on Saturday, 1st February 2020.

 

? In This One Powerful Day You Will Learn:

? The BEST methods to connect instantly with your audience and INFLUENCE them to your ideas

? How to become a master influencer and build authentic trust and a powerful connection with your ideal clients

? How to use neuro-marketing to influence the SUBCONSCIOUS mind in your written and spoken content

? The MOST effective way to design your marketing plan so that you nail your message, and attract the right clients

? The BIGGEST mistakes Coaches make in their marketing and how to avoid them

? A proven, effective marketing plan that you can tailor to your business

If you want to grow a profitable coaching business, this workshop is a must.

2020 is the year to finally let go of what’s holding you back and create the life you dream of!

➡ Full Details Here 

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5 Powerful Questions to Help You Plan a Successful Year

What do you love about a new, fresh year?

I love that a new year is such a great opportunity to step back and reflect on your life.

It’s a good reason to assess what’s working, and what’s not.

I’ve been doing lots of meditating on the coming year and spending time talking with friends about our vision and goals and planning for 2020.

What has been brewing for you? What does a successful year look like to you?

Even though nothing changes just because the calendar changes…

…the energy surrounding a new year is a reminder that we always have the choice to do things differently, to grow and evolve.

Here are five powerful questions to help you plan a successful year:

1. Who do I want to spend more time with?

I think one of the most important things to think about when you’re planning your year, is “who do I want to spend more time with?”.

Studies have shown that if we look at the five closest people to us, we have an average of their bank account, their mindset around health, wealth, career progression, business and entrepreneurship and life in general.

Look at the people you’re spending time with because that is your future.

There’s a great quote and I don’t know who says it, but it’s “Show me your friends and I’ll show you your future.”

Who you spend time with is so important. If you spend time with people that are at the same level and aren’t growing and investing in themselves and aren’t progressing, then more than likely, you’re going to stay at that level as well.

But if you think of the five people that you spend the most time with, if they are always investing in themselves, going to different courses, upgrading their knowledge, upgrading their skills, it’s going to inspire you to want to up-level too.

Do you have people in your life that are holding you to the highest standard that you can achieve?

If you think about your potential, I truly believe that you will not reach it without the right people around you.

There is so much research that proves this. If there are people around you that are depressed, you’re way more likely to get depressed. If there are people around you that are always just watching the news and have a whole lot of fear about the world, then you will inevitably start taking on their fears.

I like to plan who I spend time with very intentionally; I have a list of the people that I want to spend more time with, and I work out how to spend more time with them. Proximity equals power.

How can you spend more time with those people who are above your level and going where you want to go?

The fastest way to fast-track your success is to model other successful people and spend time with people going where you want to go.

2. What do I want to start doing?

What do I want to start doing or doing more of? If you have a look at your life, there are probably some things that you want to start.

Maybe you want to start doing Facebook Live videos, webinars, running a meetup group, coaching clients….

…or maybe you want to start a new hobby, maybe you want to take up cooking or go to a public speaking course like Toastmasters, or maybe you want to start being more punctual, like organising your time management better.

What do you want to start doing or doing more of? Maybe it’s a new hobby, maybe you need something completely new, like to go to a new country or a new city.

Maybe you need to do something MORE.

You might want to spend more time going to networking events, business courses, investing in Facebook ads.

What do you need to start doing or doing more of to be successful?

3. What do I want to stop doing?

What do you want to stop doing? For some of us, it’s bad habits, I’ve got the bad habit of searching my social media too much, and I want to create more than I consume. So that’s something I want to do less of.

Maybe you want to stop over-eating, or over-drinking, or watching too much Netflix.

Maybe you are sick of procrastinating, pretending, or spending too much on things you don’t need.

Or using certain words (like “I’ll try” or “I can’t afford it”), being late, or driving too fast.

It could be small things like leaving your clothes on the floor after a shower. Leaving the dishes until the next day.

What are those bad habits that you really want to put a line in the sand and say “It’s a new decade – I want to stop doing that” or “I want to reduce that dramatically?”

4. What do I want to invest in?

What do you want to invest in? It could time, energy, resources or money.

I highly recommend that you do a year-end review. Look at the highlights and celebrate your great decisions,  achievements, and highlights – even if they’re small.

Look at what you invested in and the results of that and decide what you want to invest in next year.

I write on my blog every year a review. I write what I invested my time in and what I did business-wise, my achievements and I recap my year.

I go through my phone and I search through and I write a list of the major things I’ve done. For example, this year, I achieved my goal of writing 50 blog posts. I thought that I was going to be writing heaps of blog posts on New Year’s Eve, but I’ve done my 50, that was the goal.

When you list all your achievements, you can see all the things that you’ve done and all the things that you’ve achieved and really stop and celebrate them.

You then ask yourself what did I miss? And what do I want to invest in next year? What did I make waste time on this year?

Celebrate what you have done, but also look at what you haven’t invested enough time, energy and money into. Whether that’s people, programs, a support team, or a holiday, what do you really want to invest in?

5. What do I want to create?

What do you want to create and achieve in 2020?

I really love performance goals. I also call these ‘output commitments’. I learned this as a personal trainer. Instead of someone setting a weight goal of say 10kg, instead set a performance goal of four workouts a week, 60 sets of weights in a week and burn X number of calories and a 15km run.

Those are performance goals, you tick them off, you can feel that dopamine hit because it sets up a feedback loop of a reward system. It feels good to set smaller goals rather than I did all this stuff, but I still didn’t lose weight.

Or maybe you said I want to get five clients in the next month and you haven’t because it’s involving an external force that you can’t control. You can only control what you do, not what others do. Maybe you didn’t meet the right clients yet.

But when you set performance goals, you can say, I want to make 50 sales calls per month, or I want to make 10 sales calls a week.

Or I want to run 10 workshops, or 5 webinars. Or do 50 Facebook live videos or podcast episodes.

Those are performance goals that you can track and measure and feel good about because one of the keys to happiness and fulfillment is progress.

Tony Robbins has researched this a lot. Happiness is not just having a great life where you just sit around, eat, drink, and be merry, (which we are going to be doing over this season, no doubt!), but it’s progress.

That’s why I think it’s important to celebrate what you’ve done to and to make plans for what you want to improve next year.

Decide what achievements would make you feel really fulfilled and happy.

So to recap, the five powerful questions to help you plan a successful year are:

  1. Who do I want to spend more time with?
  2. What do I want to start doing or stop doing?
  3. What do I want to do more of and less of?
  4. What do I want to invest in?
  5. What do I want to do or create or achieve in the coming year?

I really look forward to continuing to help and offer more tips and tools for you as we go into 2020.

Want to know how to attract and sign up more clients in 2020? 

My next 1-day client attraction workshop is happening on Saturday, 1st February 2020.

 

? In This One Powerful Day You Will Learn:

? The BEST methods to connect instantly with your audience and INFLUENCE them to your ideas

? How to become a master influencer and build authentic trust and a powerful connection with your ideal clients

? How to use neuro-marketing to influence the SUBCONSCIOUS mind in your written and spoken content

? The MOST effective way to design your marketing plan so that you nail your message, and attract the right clients

? The BIGGEST mistakes Coaches make in their marketing and how to avoid them

? A proven, effective marketing plan that you can tailor to your business

If you want to grow a profitable coaching business, this workshop is a must.

2020 is the year to finally let go of what’s holding you back and create the life you dream of!

➡ Full Details Here 

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2019 Review

Another year is almost over and we’re about to enter a whole new decade – woohoo!

Before we turn the page and start a new chapter into a new year and new DECADE, I like to create an annual review.

An annual review can help you to look at your actions and results over the past 12 months and ask, “Are my habits and choices helping me live the life I want to live?”

It’s powerful to reflect on the past year to learn from the lessons and challenges before looking ahead.

I love spending time reflecting on the year that’s been. It’s such a fun and enjoyable process!

My yearly review answers these three questions:

  1. What went well and what did I achieve?
  2. What didn’t go so well?
  3. What did I learn?

So here goes!

What went well/what I achieved:

BUSINESS

  • Ran 3x ‘Amplify Your Influence Accelerator’ 12-week business programs
  • Hired a team member for 10 hours a week
  • Ran 6 public webinars
  • Ran 37 private webinars for my program members
  • Built the Amplify Your Influence Facebook group to over 600 members
  • Ran weekly Facebook Live videos
  • Created my first online course
  • Delivered 22 live events including:
    – Speaking at the ICG ‘Coach and Connect’ Meetup
    – Speaking at Latin Dance Australia ‘How to communicate your value’
    – Speaking at the ‘Future-proof your income’ Recruiters Brunch and Learn
    – 6 evening Meet-Up events
    – Unleash your Freedom, personal development event
    – 12x one-day business workshops:
    * Amplify Your Influence
    * How to grow a profitable Coaching business
    * How to create content that connects
    * How to grow your business using workshops
    * How to sell your services with ease
    * How to attract your ideal clients

COACHING

  • Helped Gaynor create her first webinar and online course
  • Helped Aimee win a trophy at the World Championship
  • Helped Lauren grow her Facebook page to over 35,000 followers
  • Helped Latin Dance Australia improve the communication and influence skills of their instructors
  • Helped Simone run a live event and launch her new products
  • Helped Timo launch his new website and Facebook group
  • Helped Heather market and fill her live events
  • Helped Desiree land her first corporate client
  • Helped Christila create her first freebie
  • Helped Ela increase her clients to over 40
  • Helped Vicki attract 8 new clients and a number of new business opportunities
  • Helped Natascha with her business strategy, webinar and online course
  • Helped Aimee hire new staff and scale up the business
  • Helped Hannah get clear on her ideal client and launch a Facebook group and email nurture sequence
  • Helped Jess create her first webinar and a new online course

PERSONAL/PROFESSIONAL DEVELOPMENT

  • Grace Lever’s Inner Circle 12-month business program
  • 2x 2-day ‘Doers Weekend Away’ retreats
  • Calvin Coyle’s Wild Business course
  • Tony Robbins event ‘Unleash The Power Within’
  • Crewed at Authentic Education’s events:
    – Turning Point Intensive
    – Prosper From Your Passion
    – Marketing Your Message
    – Wealth From Workshops
    – Present Like a Pro course
    – Success Automation course
  • Authentic Education online group coaching 6 months
  • Crewed at Lisa Jane’s Authentic events
  • Dale Beaumont’s ‘Coach at Scale’
  • Kingdom Business Summit
  • Andy Harrington’s ‘The Power to Achieve’
  • Dr. John Demartini’s ‘You’re here to stand out’
  • Richard Branson ‘Inspire + Succeed’
  • Crewed at Your Future Now’s ‘Entrepreneur Now’ course

FUN

  • Holidayed at Port Macquarie, Port Stephens, and NZ
  • Had lots of fun social events
  • Did salsa & samba classes
  • Met great new friends


What didn’t go so well:

The year started well in quarter 1…

…but then an exercise decline started…

It took a back seat – I didn’t prioritise my strength and fitness like I normally would. I was so focused on business. My usual 6 days of exercise a week became 3 or 4 days most weeks and some weeks 1 or 2.

For the first time in 25 years of having a gym membership, I got an email from the gym asking if everything was ok. I hadn’t been for 2 weeks. It was quite a shock and wake-up call!

In 2020, I’m focusing the full first quarter on getting my exercise routine back, no excuses.

Also…

* I didn’t achieve my goal of visiting a new place each month
* I didn’t take many full days off business

No failure, only learning.

In 2020, I’m going to spend longer on my quarterly holidays reviewing and making a better plan for the coming quarter.

What I learned:

Planning is non-negotiable – It’s been a huge year of growth for me but at times it was at the expense of mental rest and recovery. I haven’t allowed enough breathing room and margin between projects. I’ve learned that I need to rest my brain more to allow for more creativity and emotional wellbeing. I also need to create more white space in my calendar.

The importance of outsourcing – I finally hired a team member 10 hours a week to handle some tasks that I’d been putting off delegating. Building a team of people who believe in the mission is something I want to become better.

The importance of taking fast action – With the number of things I produced this year, I was again required to adopt the philosophy ‘make a mess, clean it up later’, which I absolutely did.

I acted fast, I kept showing up consistently and I didn’t have time for perfectionism.

Overall, I’m really happy with the progress I made in 2019. I grew a lot and produced a lot and my capacity has increased dramatically.

2019 has been amazing!

How did you learn and grow in 2019?

I highly recommend the activity of writing a review. It’s really insightful and enjoyable. Feel free to use this annual review as a guideline to write your own.

I’d love to read yours!

Want to know how to attract and sign up more clients in 2020? 

My next 1-day client attraction workshop is happening on Saturday, 1st February 2020.

 

? In This One Powerful Day You Will Learn:

? The BEST methods to connect instantly with your audience and INFLUENCE them to your ideas

? How to become a master influencer and build authentic trust and a powerful connection with your ideal clients

? How to use neuro-marketing to influence the SUBCONSCIOUS mind in your written and spoken content

? The MOST effective way to design your marketing plan so that you nail your message, and attract the right clients

? The BIGGEST mistakes Coaches make in their marketing and how to avoid them

? A proven, effective marketing plan that you can tailor to your business

If you want to grow a profitable coaching business, this workshop is a must.

2020 is the year to finally let go of what’s holding you back and create the life you dream of!

➡ Full Details Here 

 

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3 Key Skills You Need To Grow a Profitable Coaching Business

Do you have the skills to grow a profitable coaching business? Having the right skills is the key to making a profit.

Do you want to be able to make a bigger difference in the world, if you want to attract more money, more income and make a bigger impact? Because that’s what building a great coaching business is all about.

It’s having a profitable business so that you’re not in a job that you don’t love. if you can build a profitable coaching business, in the sphere of your brilliance, in the sphere of your genius zone then you can make a six-figure income doing what you love.

A lot of people say to me things like; “There are so many coaches these days now Kat… how am I going to stand out? how am I actually going to get clients when they so many coaches?”

I say the same thing to them- “I truly believe there’s not going to be enough coaches for the number of problems in the world.”

Take a look at the statistics, it’s all there in black and white. Anxiety on the rise, depression on the rise, suicide, financial issues, divorce, all the stresses that come from the changing economy and technology.

People have a lot of fear, and a lot of issues to overcome. People have limiting beliefs, worries and negative emotions coming up. People need help. Every single one of us has problems, that is just the reality of the human experience.

If you stick in your area of genius, and if you learn the skills that you need to grow a coaching business and separate yourself from your competition, you won’t have competition.

People on mission have no competition.

There are a lot of skills that people need in business: setting up social media pages, getting a CRM, outsourcing your team, getting a virtual assistant, setting up your landing pages, your funnels, your website, everything that’s needed in business all requires different skills.

But there are three core skills that I believe can help Coaches specifically who want to attract more clients.

1. Communicate Your Value Online

The first skill if you want to grow a coaching business, is to be able to communicate your value online. This is a skill that needs a lot of practice, a lot of work to master and it takes time.

But being able to communicate your value online is one of the best skills that you can have when it comes to marketing your business online.

Your ability to market well is going to future-proof your income.

Here are three different things that you can do to improve your ability to communicate your value online.

The first thing I recommend is that you put time into upskilling your ability to automate your processes and systems. When you automate your systems and you have clear processes and a clear way of doing things that are repeatable, it helps you avoid having this clunky, manual old-school business.

I remember back in the day when I first became a personal trainer in 2003. I didn’t have a website and Facebook was still in its early stages.

I had to go out there and talk to people, which was great because it really helped me learn how to attract clients and get good at communication and really listening to people and understand their needs, their wants, their desires, their fears.

That ability to go out there and talk to people is incredibly powerful. That really set me up. But when the online world started to explode, I realised I was running a really old-school kind of business and I needed to learn these new automation skills.

For years, I used to book people in through sending text messages and we’d go back and forth and that would take time. I would spend time creating brochures, I would go down to my local warehouse stationery – the equivalent of office works in Australia and I would print out brochures and I would hand them out at the gym and all these other old school methods.

I didn’t understand the power of creating things like an online calendar link. Now when people book in with me, there’s none of that back and forth. They just click on a link; they book a time that suits them. I get an email, it goes straight into my calendar on my phone, and I just turn up to the appointment.

They automatically download a questionnaire all of which is automated. When people come to my website, they can download a freebie, they can go into my email system, I’m not running around because everything is streamlined.

Automating your business is one skill that I recommend that you really invest time, money and energy learning.

The next skill is the ability to attract attention online. It’s the ability to speak directly to your ideal client and speak to their dreams, their desires, their fears, and their frustrations.

That is what attracts attention. People do all sorts of crazy things online these days to try and attract attention. You don’t need to do crazy things. You need to show up, be real, be genuine, and solve people’s problems and actually help them and show them how much you can help them by actually helping them.

What a concept! I call it R.I.A- Results In Advance. If you give them a result in advance, they’re going to attribute that success to you and they’re going to want more.

Instead of just teasing them with a few little secrets, but don’t actually tell them how – show up and give great stuff for free. Don’t just hold it back for your paid stuff.

How are people going to know if you save all of your good stuff for your paid programs? Attract attention by consistently showing up with valuable content speaking directly to your ideal client’s main problems, not just vague, fluffy stuff.

I see all sorts of vague, generalized rehashed, repurposed content out there. That’s what everyone is doing and saying. Be creative, spend time on your own so you can really have those creative downloads and uploads about stuff that’s really helpful and unique.

The only way to be unique is to be yourself. That is the only way. So yes, model off other people, stand on the shoulders of giants. It’s essential but remember, the only way that you’re going to attract attention is by being fully unique and being yourself.

The next one is to clearly communicate your personal brand; your personal brand is important! because people attribute it to you.

I heard Richard Branson speak recently. When he was asked by the interviewer, Lisa, how to stand out in the marketplace. He talked so much about branding and how virgin created such a culture of fun, of partying, of being different, being unique, of pushing the boundaries, that is the personal brand that he created and the company culture of Virgin.

What is your brand? If you were to describe your brand with three adjectives what would they be?

For some of you, it might be you want to be quirky, you might want to be very reserved, you might want to be thought-provoking, or, you might want to push the boundaries a little bit.

What’s your personal style? Maybe you want to come across as exuberant or you might want to come across really professionally polished.

Have a think about the three adjectives to describe your brand and think about how you can really infuse your message in the marketplace with your personal brand. Whether that is fun and playful, or you use emojis, or you use certain brand colours to reflect that.

Always talk about your vision, your mission, your culture, always be communicating that online in the marketplace. That’s skill number one is to communicate your value online. That’s a skill you need to have to attract coaching clients because obviously, people are searching for you online.

People are looking at your Facebook business page, they’re googling you, they’re looking at your website, they’re looking at the way you communicate to get a feel for you. And remember, you’ve got to speak directly to your ideal client, because they’re trying to find you.

If you’re trying to be everything to everyone, you will not be able to find your ideal client, your ideal client won’t be able to find you, because you’re not speaking their language.

2. Community Your Value One to One

How good are you at communicating your value in a one on one conversation?

There are some really important skills that we need to make offers one on one to people and have them saying yes. If you don’t have the ability to sell your product or service, then you’re not going to have any clients.

I think people forget that having clients only comes on the other side of a sales conversation. They say to me things like – “I’m no good at sales, I don’t like sales, I don’t want to be pushy, I don’t want to sell, I just want people to buy my stuff “

They’re not going to buy your stuff unless you have an ability to sell well, to sell elegantly and, and in a way that doesn’t feel pushy or in a way that feels enjoyable for both of you.

It’s a really delightful conversation. it’s enjoyable because you’re really trying to see if you’re a match, you’re not trying to push, you’re not trying to convince them or change their mind.

I love the subject of influence, but I’m never trying to change someone’s mind. I’m trying to find out if we’re a match, and I’m trying to influence any limiting beliefs that they have that’s going to stop them from taking action towards improving their life. That is it.

If I’m trying to twist their arm or use this tricky tactic in my sales conversation, that’s not going to work out. They’re probably not the right person, so I’m going to get frustrated, they’re not going to enjoy the experience. That’s not a good day for anyone.

But if you have the ability to help someone feel really safe and comfortable through your language, through what you say, the words that come out of your mouth through your tonality, and for your body language, then people will put their guard down and you’ll actually get to the truth because sales conversations need to get to the truth.

They need to feel really comfortable and safe with you and trust you to be able to open up and actually tell you the real reason because a lot of people will tell you a false reason. For example, “I need to check with my partner, I need to think about it I need to check my bank account.”

Those aren’t the real reason. If you have an ability to build a deep connection with someone, for them to really be able to open up with you, you can just have a really great honest conversation.

That is a skill we don’t come out of the womb knowing how to do that. That takes a lot of practice, which means you have to have a lot of one on one conversations with the view to make them an offer.

Whether that’s a paid off or whether it’s something for free, the better you get at one on one conversation, the better the offer.

How often are you getting on one on one conversations on the phone? or are you on a zoom call or in-person with the view to actually help them and offer them something? That is a really important skill to develop.

Don’t be afraid of unsubscribes I love unsubscribes. Unsubscribes means that I don’t have to pay as much on my CRM.  It means that you’re getting a really concentrated list.

I would rather have 1000 people who really want to hear from me, than 50,000 people that barely open my emails and don’t want to hear from me.

It’s better to have people that actually really do connect with you and like you and trust you. unsubscribes are great, it just means that you’re getting closer and closer to your select group of people.

Remember to have a successful coaching business, you don’t need thousands of people. You’ve only got so much time and if you’re going to do one on one coaching you might only need 20 people. You’ve got to be really selective with those people and not just take on anyone.

I’m very selective with who I work with one on one because it’s your time and it’s your energy, and your time is your most precious asset. You don’t want to give that away for just anyone.

How good are you at those skills when you’re talking to someone one on one?

You might want to rate yourself on a scale of one to 10.

  • How good are you at getting someone to agree with you?
  • How good are you at getting someone to feel relaxed and safe with you?
  • How good are you at getting someone to find a common interest and to laugh and smile with you genuinely?

Be honest with yourself and give yourself a real rating.

The ability to ask powerful questions is a skill that we all need to have in communication in general to build great relationships, whether that’s in our personal life or professional life, you’ll know this if people regularly say to you “that’s a great question.”

Your ability to draw information out of people and see if they’re enjoying the conversation can really help you adapt and respond to make sure they look like they’re really enjoying the conversation.

Your ability to help them imagine the future with you, and without you. That is one of the best sales skills you’ll ever develop your ability to help them imagine what is possible, what their life is like, in one year, three years, five years, with you coaching them after they’ve done your program. And without.

If nothing changes, what would their life be like in 12 months’ time, 5 years’ time and in 10 years’ time? Professionals ask these questions, amateurs skip over them because they feel maybe it’s a bit awkward and yes, they can be a little bit awkward to ask at first. But if you’re willing to do the hard things, that’s how you separate yourself from your competitors.

The next skill is the ability to overcome people’s limiting beliefs. I’m not talking about genuine things that people have, I’m talking about if they have limiting beliefs that are holding them back from taking action to improve their life.

Your ability to be able to keep talking to them, and not just go okay, no worries, have a think about it and just exit the conversation, and be brave enough to say is that the real reason to me?

How is that affecting you and how would that cost you if you hold on to that belief? Is this normally what happens when you’re about to make a significant buying decision, and just really be real about it.

I recently was selling to a lady a $23,000 package, and she said, I’m just freaking out right now. I’ve invested so much money and I just don’t have the money.

And I just listened, and I barely said a word. I just noted and just let her feel good. I didn’t rush it. When you’re making a significant buying decision, remember that person is in turmoil on the inside, they’re battling.

They’ve got this pre-programmed to hold on to their money and this fear of change happening. Don’t rush them, take the time with them. If you need to have another conversation with them, have another conversation, especially if the stakes are higher.

If you’re offering a premium product, don’t be afraid to book another half an hour session with them, help them unpack it, help them come to the best decision, even if it’s not to buy your offer.

Help them to at least solve their problem in some way, recommend something else if you feel you’re not a match for them. Don’t just go no worries and exit because you’ve got that fear of rejection.

An important skill in sales is your ability to be brave enough. To ask for the sale. A lot of people have lots of conversations, but they don’t close, they don’t finish. So, practice in the mirror 100 times- how would you like to pay for that? would you like to pay upfront or a payment plan?

How would you like to sort that out? How would you like to move forward?  Would you like to get that set up on direct debit? Or would you like to go on my saver plan? Practice all those combinations of asking for the sale.

Don’t be afraid because if you can’t get money into your bank account from your clients, you will be stuck in a job you don’t love for the rest of your life, and if you want to be a coach, you have to be good at sales.

3. Communicate Your Value in a Room

Number three is your ability to communicate your value in a room. Communicate your value to a group of people. This is the game-changer for most coaches.

If you’re a coach you want the doors to your coaching business to fly open, you want people paying you what you’re worth. So, get on a platform. I don’t know why more people don’t do it.

Well, I do know, because they’ve got fear, fear of rejection, fear of not belonging, fear what if people don’t come, fear of not knowing how to fill their rooms and fear of stage fright. They’re all valid fears.

I realised when I was sitting in a convention in the UK at the time, and I was watching this guy on stage and he was wearing a beautiful suit. He started talking about the one to one model versus the one too many.

I had been a personal trainer for eight years at the time, and I just did not want to overcome my fear of getting out behind my safe, comfortable one to one model, and stand up in front of a group.

But I realised at that moment, I am not going to have the impact that I want in the world. I am not going to achieve my goal of reaching a lot of people and making a huge difference in the world If I don’t overcome this fear of public speaking.

I decided on that day that I’m going to learn how to speak. I’m going to learn how to stand in front of a group. I’m going to learn how to craft my message, tell stories and make an offer from the stage. I used to think that I would just get someone else to do my selling for me.

If you want to really grow your coaching business, presenting is your golden ticket. It’s the way that I get almost all of my client clients, I get about 95% of my clients through events.

There are a few skills that sit under presenting.

Number one is the ability to craft a message. To be able to really organize your knowledge into a system, into a process that’s very clear and step by step for people and shows them exactly how to get from where they are to where they want to be.

Organise that process, and the ability to tell stories, and to be able to tell stories that involve making decisions and taking action, and the ability to effectively plant seeds all throughout your talks.

Continue to water those seeds throughout your talk to help people overcome all the limiting beliefs that are stopping them from taking action.

You also need to develop stage skills. You can learn about body language, how to use gestures facial expressions, how to use the space, how to anchor a room, you can learn how to use a timeline in the room, how to use technology- PowerPoints, lights, microphone, all those presenting skills that sit under their ability to communicate your value in your ability to attract your avatar.

Your ideal client, your audience, and the ability to get them into the room is a key skill when it comes to growing your coaching business. Then there’s the ability to inspire them to take action.

You’re not just talking for talking sake, you’re not just giving them information and content, which is what a lot of people do. They just show up and throw up. They just put all their content out to people. And people go cool, thank you.

They then go home, and they’ve got a head full of information and not a lot has changed. We need to get good at the ability to inspire people to take action.

So never ever write a talk, never deliver a video, a webinar, a workshop, a two-hour meetup, anything without thinking that goal is for someone to take action. That is the goal of the talk and you need to decide your action before you build out your talk.

I built out a talk and deliver it at my gym. And I just shared content. But then I learned that the whole purpose of the talk is to get them to take action. The whole talk is thinking how can I get them to take that action at the end of the talk? That’s the key.

Everything that you do when you’re talking to a group, like right now on video, I’m talking to a group. My goal is for you to take action and not just listen to this and go, that’s interesting, that’s nice information. But you get a return on your investment of time by listening to this and watching this video.

When you’re working on the ability to get someone to take action, you’ve really got to understand influence.

How often are you reading books and listening to talks on influence because that is in my opinion, the number one skill that you need to attract clients as a Coach. Your ability to influence.

But it sits in these modules of communicating your value online, communicating your value one on one, and communicating your value in a room. So really, what it comes down to is marketing, sales and presenting those are the three key skills.

I recommend that you just forget everything else and you focus on those three skills. The umbrella over those three skills is influence.

Want to know how to attract and sign up more clients in 2020? 

My next 1-day client attraction workshop is happening on Saturday, 1st February 2020.

 

? In This One Powerful Day You Will Learn:

? The BEST methods to connect instantly with your audience and INFLUENCE them to your ideas

? How to become a master influencer and build authentic trust and a powerful connection with your ideal clients

? How to use neuro-marketing to influence the SUBCONSCIOUS mind in your written and spoken content

? The MOST effective way to design your marketing plan so that you nail your message, and attract the right clients

? The BIGGEST mistakes Coaches make in their marketing and how to avoid them

? A proven, effective marketing plan that you can tailor to your business

If you want to grow a profitable coaching business, this workshop is a must.

2020 is the year to finally let go of what’s holding you back and create the life you dream of!

➡ Full Details Here 

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