Kat Millar

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4 Crucial Keys To Attracting Coaching Clients Consistently

One of the biggest mistakes I see a lot of business owners making when it comes to attracting clients is a lack of focus.

Trying to do too many things, and nothing is really making any significant difference.

When I first started my business, I used to sit at my laptop every morning and before long, I’d have lots of tabs open, and I’d be researching.

I’d be going down rabbit holes and consuming way too much of other people’s content … instead of creating my own.

If you want to stop wasting time on all those things that don’t make a significant difference in your business, it’s time to strip it all back to what really works.

Everything gets a whole lot simpler when you focus solely on the things that matter.

To have a sustainable business, you’ve got to simplify and only be focusing on a few solid strategies that work.

Then you can really trust that your business will continue to provide abundantly for you.

If you want a business where you make 10k or more every month, and make a big difference in people’s lives, there are 4 powerful methods that I recommend.

Only four.  These are the exact strategies that I personally use. And they’re the only FOUR things that got me to 6-figures in the first 12 months of going full-time in my coaching business.

You can check out the video here…

Here are the 4 Crucial Keys
1. Content Strategy

The first thing you need to attract clients consistently, is a content strategy.

A content strategy is a non-negotiable. It’s not an option. Every coach who wants to be successful needs to share compelling content consistently.

The challenge is if you don’t have it…

You have pieces… but not a whole…

You only post when you feel inspired…

It sets an atmosphere of amateurism…

The opportunity is if you have it…

You have a simple system, like paint by numbers…

You have a way to consistently get rewarded for your efforts…

You finally start getting clients from your content…

2. Client Attraction Funnel

The second key to attract clients consistently is to have a client attraction funnel.

A funnel is basically a place where someone can opt in any time and join your pipeline.  

This is your 24/7 client attraction machine.

The challenge is if you don’t have it…

It feels too complex, so it stays on your to-do list…

You’re posting content, but losing leads, so you stay still…

You stay stuck at the starting point and don’t build your business…

The Opportunity is if you have it…

You feel a constant sense of progress because your numbers are growing…

People can be looked after while you’re away from your laptop…

You have a system to sign up clients whenever you want them…

3. Conversion Event

The third key to attract clients consistently is having a conversion event. A conversion event is a way of presenting what you do to a group of people and elegantly inviting your ideal clients to your offer.

The challenge is if you don’t have it…

You hide away and stay invisible to the people you can help…

You don’t have an effective way to get your audience to a place of decision…

You leave money on the table…

The opportunity is if you have it…

You massively leverage your time…

You create instant positioning…

It feels like you’re doing business with your best friends…

The ONE thing that has always gotten me the most clients the fastest is conversion events.

Events that convert leads into clients.

4. Coaching Support

The fourth thing that you need in order to attract clients is coaching support.

This includes TWO things – an experienced expert and a quality community.

There’s nothing more valuable in your business than having support. Having support holds us to a higher standard. It holds you to getting things done.

It’s the one thing in my business that accelerated me faster than anything.

Receiving consistent clarity, guidance, and feedback from an expert who has achieved what you want to achieve, and who is farther along in the journey is priceless.

Keep shining my friends.

Kat xo

P.S. If you know it’s time to start making the impact you’re here to make and the income you deserve.

I have a workshop coming up called ‘How To Get Coaching Clients With Easy Marketing‘

I dive deep into these four strategies and show you exactly how to do them.

The content that I’m sharing took me years of refining.

I’ve put it into a proven formula and I’m sharing it for free because I want to help as many people with this as possible.

Check it out and claim your FREE ticket here

P.S Whenever you’re ready… here are 3 other ways I can help you grow your business:


1. Grab a free copy of my ‘Client Attraction Checklist‘

It’s a powerful roadmap to attracting leads, signing clients, and scaling your coaching business. — Grab It Here

2. Join the community and connect with like-minded Coaches & Experts

It’s our Facebook community where ambitious entrepreneurs learn how to increase their income, influence, and impact. — Join Us Here

3. Work with me to get more clients

If you’d like to work directly with me to get more clients… just send me a Facebook Message with the word “Clients”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details — Message Here

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How to fall more in love with your business in 2023

Do you want to have a business you LOVE in 2023?

Getting back into work mode after a holiday is not always easy. But what helps is having a business that you LOVE!

Why is it SO important to YOU that you LOVE your business?

For me, it’s important because

  1. I show up better for people
  2. I experience more joy
  3. I’m more inspired and creative
  4. I create better work
  5. It keeps me in this for the long-game

Are you building a business that you actually love?

Many people waste a lot of time in business because they are fighting so much resistance. They’re not motivated because they’re not in love with their business. There’s a lot of wasted energy and they end up exhausted.

When we’re in the swing of the year we can just get caught up in what we’re doing, but this is a perfect time to check in with what we actually want and need to have a business we love.

I am currently in a season of feeling completely loved up.

I’ve met a special someone that I feel is absolutely my person and I feel waves of joy, warmth, and fuzzy all over. I am absolutely melting and excited and grateful and so happy.

You know what I’m talking about right? We’ve all experienced it.

So – in your business, are you madly in love? Are you steady and strong? Are you feeling excited? Or have you fallen out of love with each other?

In this video, I shared:

1. 3 key essentials that make you fall in love with your business 

2. The #1 activity I use to motivate myself into action

3. How to run your business in 2023 by design – not default, so you LOVE IT!

You can check out the video here…
How to fall more in love with your business in 2023.
The 3 key essentials that make you fall in love with your business 
1. Focus on how you want to feel

Human beings are feeling machines. Everything we do, we do for a feeling.

So instead of starting with goals, start with feelings.

That means – you focus on how you want to feel – you don’t focus on what you don’t want to feel.

It’s so important to TUNE OUT ANY COMPARISON with what other people are doing – unless it’s to inspire you.

There’s absolutely NO reason to think that you should have done anything more over the holidays than you do – or in any way think that you’re behind. You’re not behind.

Forget what everyone else is doing. Who cares if there are other coaches who have been posting consistently over the holidays, and who already have put offers out.

Just tune it out.

What you have to offer right now is valuable.

The time you’ve taken off was needed.

There’s no reason to look back.

Your power to create and deliver awesomeness is still there and there is no need to compare yourself to anyone else right now.

Exactly where you are at is perfect.

Focusing on the past can bring up negative feelings.

Good feelings often come when we focus on our why.

My challenge to you is to remind yourself why you love your business so much.

As you do this, you might realise there are aspects of your business you don’t love that you’re not willing to do and you want to break up with them.

It could be an offer or a program or a system or a way of doing things that doesn’t bring you joy anymore.

If what you decided last year for this year doesn’t make sense anymore, feel free to let it go.

You were doing your best then, and now you can see more clearly.

If you have been doing something for years that is boring you to tears, think of something new or a way to tweak it to bring you more excitement again.

Nothing good comes out of continuing to flog a dead horse.

Maybe you need to:

  • Outsource tasks that you find monotonous or aren’t in your skillset to someone else
  • Streamline your processes to make things run more smoothly
  • Join a community with high-energy, enthusiastic members
  • Look for new opportunities
  • Learn a new skillset
  • Stay true to what matters most to you.

What words do you want to feel this year?

Here are some ideas.

Joyful. Easeful. Powerful. Peaceful. Stress-free. Lit-up. On fire. Excited. Energised. On track. Abundant. In flow. Supported.

Choose your words. I recommend you choose 3.

2. Write down what brings you those feelings

So what is it that you want this year in order to feel those feelings? What do you want your business to be like?

Write some notes. Some actions or statements or mantras. Whatever will help you. You might like to write down what you need to believe in order to feel these words.

Here’s what I wrote:

This year…

  • I allow myself plenty of time, margins and spaciousness
  • I say no to stress
  • I let go of anything that doesn’t feel alive or light me up any more
  • I refuse to judge myself harshly
  • I refuse to compare myself to others
  • I only consume content that inspires me
  • I regularly get out in fresh air and nature
  • I prioritise quality relationships and fun

The 3 words I chose was peaceful, energised and abundant.

3. Take action according to your values

Now write down the actions you need to take to make it happen.

For example:

Peaceful – I tend my temple – looking after my body, soul and spirit. I exercise daily, I set timers to stretch and move throughout the day, and I eat nourishing food 90% of the time.

I have a new workshop coming up called ‘How To Get Coaching Clients With Meaningful Marketing.’

It’s all about how to get clients fast and consistently using a marketing strategy that you will love.

Here are 2 dates for your diary – write these down – Tuesday 7th February and Saturday 10th February.

If you’re interested, drop the word WORKSHOP in the comments now and I’ll send you the details as soon as they’re released.

I’m cheering you on in 2023. I believe in you.

Keep showing up, keep sharing and keep shining, because the world is waiting for your words. They matter. No one can replace you. Your voice and gifts are needed.

Love Kat xo

P.S Whenever you’re ready… here are 3 other ways I can help you grow your business:
1. Grab a free copy of my ‘Client Attraction Checklist‘

It’s a powerful roadmap to attracting leads, signing clients, and scaling your coaching business. — Grab It Here

2. Join the community and connect with like-minded Coaches & Experts

It’s our Facebook community where ambitious entrepreneurs learn how to increase their income, influence, and impact. — Join Us Here

3. Work with me to get more clients

If you’d like to work directly with me to get more clients… just send me a Facebook Message with the word “Clients”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details — Message Here

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The Content Sweet Spot That Appeals To All Buying Types

Do you want to know how to create content that deeply resonates with your soul-mate clients?

When you’re creating content and it’s not leading to clients, it can feel disheartening.

One reason people don’t convert their content into clients is because they’re only creating content ONE way.

They aren’t appealing to multiple buying types.

Most of us have been told to focus on ONE person – one avatar.

I understand why this is taught, and it can have its benefits.

However, the reality is – we are never just speaking to one person.

MULTIPLE people read your content and watch your videos.

Meaning, there are…

  • Multiple personality types
  • Multiple learning styles
  • Multiple delivery preferences
  • Multiple buying types

Yes – it’s important to be your true authentic self.

It’s also important to remember that there are multiple ways of people absorbing what you share.

You can be YOU and also share YOU in different ways.

And that you can serve MANY different people who are wired differently to you.

This is about being adaptable and flexible to the people who can benefit from our content. It’s being client-centric in our approach.

If you want to get more clients, you need to make sure you are appealing to a range of different people’s preferences.

This means you need to FORGET about just having ONE avatar…

…and appeal to multiple buying-types, so that you don’t miss out on reaching 75% of your audience.

In this video I share:

The Content Sweet Spot That Appeals To All Buying Types

It’s a simple, powerful tool you can use to identify where you’re sitting in the ‘Content Spectrum.‘

…and which of the 10 dials you need to turn up or down in order to attract more of your right-fit clients.

You can check out the video here…

The Content Sweet Spot

StrongWarm
ProfessionalPersonal
LogicalEmotional
CredibilityHumility
PainPleasure
Which side does your content sit more on?

Are there ways you’d like your content sit more in the middle sweet spot?

When you know how to use elegant influence to create compelling content…

…your marketing becomes easier, faster, and more enjoyable, and you show up with more confidence.

You connect better with your ideal clients and you attract more of the right clients into your business that you can help.

Take care my friends and remember – Keep showing up. Keep sharing.

The world is waiting for your words. They matter…

Big love

Kat xo

P.S Whenever you’re ready… here are 3 other ways I can help you grow your business:

1. Grab a free copy of my ‘Client Attraction Checklist‘

It’s a powerful roadmap to attracting leads, signing clients, and scaling your coaching business. — Grab It Here

2. Join the community and connect with like-minded Coaches & Experts

It’s our Facebook community where ambitious entrepreneurs learn how to increase their income, influence, and impact. — Join Us Here

3. Work with me to get more clients

If you’d like to work directly with me to get more clients… just send me a Facebook Message with the word “Clients”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details — Message Here 

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Need to Attract New Clients Fast? 3 Things You Can Do Today!

A lot of people say to me, ‘I need new clients and I need them quickly, I’m desperate.’ If that’s you, I have 3 really powerful strategies to attract new clients, that you can implement straight away.

There are many long-term strategies we can employ to attract new clients. An example is creating a workshop, creating a webinar, or creating a whole marketing funnel with emails and a nurture sequence.

However, these strategies take time.

If you need clients fast and time is of the essence, then these 3 tips are for you.

But remember; The power lies in doing them! Some of these take courage to do and some mean stepping out of your comfort zone to do them, but they are worth the effort.

So here are the 3 things you can do to get clients fast:

1. Private Message a One-on-One Free Offer

Write a list all of your contacts on Facebook and Instagram, and identify who would be ideal clients and potential prospects.

Message each ideal client an offer of a free one-on-one strategy or discovery session with you.

Use clearly defined questions for that conversation to find out your potential client’s problems, current challenges, goals and desires. Offer a 30 or 45-minute session with you, to get to know what challenges you can help them overcome.

You might want to add a ‘there’s zero sales pitch’ at this point also, so people don’t feel like they’re being sold something right away. I have a template that you can use for this. Just email me to request it.

My template states: ‘Hi… I hope you’re doing well. I thought of you because I know that you have an interest in …’ If you are approaching a nutritionist, you might say, ‘I know that you value your health…’ Then you would say, ‘I’m offering support and help for your biggest challenge.’

At this point you would add some credibility for example: ‘I’m a qualified coach and I specialise in …’ You would then continue, ‘I’m opening up spaces for 5 people for 45 minutes, free of charge next week.’

Then add in some scarcity, so you need to include an expiry date or make it a limited offer.

In the book ‘Influence’ by Robert Cialdini, he shares that scarcity is one of the key pillars of influence.

Then include your calendar link for them to book straight in, such as Calendly.com.

There are a few do’s and don’ts to follow for this strategy:

  • Do value yourself and position this opportunity as valuable.
  • Don’t come across as apologetic. Your time is precious and you need to position your time as being valuable.
  • Ensure you only send messages to potential ideal clients.
  • Add some scarcity and urgency by making sure there is a clear cut-off point for your offer.

2. Post an Offer on Your Facebook Page

I find most people don’t make offers as much as they should as they are scared. They don’t want to use social media as a sales tool. But you should be making offers on your business social media platforms!

No doubt you are giving people lots of value on your social media pages, but when was the last time that you told people on your business pages exactly what you do and what your paid program is about?

Tell those on your business page exactly what you do and make them an offer! Make a 2-minute video detailing exactly what you do and how you help people. You can even do a flash sale or offer a reduced rate, but give it scarcity and make sure you put an end date on your offer. Back yourself and make an offer!

Remember, we’re talking short-term strategies to gain clients today. The long-term strategies are things like webinars, workshops and creating a sales funnel.

3. Contact Potential Ideal Clients on the Phone

Most people do not want to do this and don’t like speaking on the phone. There is an element of facing fear and rejection when making calls to prospective clients. We also don’t want to bother people. However, hearing a ‘no’ is part of the process. It’s one step closer to someone who says ‘yes’.

To do this, write a list of your potential ideal clients. Have a script pre-written and stick to your script. Make them an offer of a complimentary strategy session or another offer you feel is appropriate.

You’re not saying you want to hold the session today; you are offering to book them in for a future strategy session.

You could say, ‘I’ve been looking at my calendar and I was thinking of you. I was wondering if you would be interested in having a one-on-one discovery session with me? I believe I can help you with your challenges…’

In this call you’re ringing to give, you’re not ringing to take from them. You’re ringing to give them a great offer! And all you are asking them to do is take up your offer for a free one-on-one session at a later date. Then text your calendar link.

And if you’re not a match and they don’t need your services, then you are one step closer to finding your ideal client! A ‘no’ is just one step closer to your ‘yes’!

Click here to email me to request my script for private messaging potential clients.

Remember, the world is waiting for your brilliance!

Kat

P.S. Want an effective content creation game plan, so you can start attracting more paid clients FAST?

? Check out our new upcoming workshop…

CREATE CONTENT THAT CONNECTS

A 2-day live ‘get it done’ workshop in Sydney

Get Your Entire Client-Attracting Content 6 Month Game Plan DONE… in one weekend!

Learn More About The ‘Create Content That Connects’ Workshop

 

 

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6 Steps to Attracting Your First Paying Client, Fast

Do you ever wonder “How do I take people from free sessions to paid sessions?”

If you’re new to business or you’ve been working with people for free but not yet being paid for your services, it’s time to give yourself a pay-day!

It’s so important that you start charging for your services, because THAT is when you know that you’re in business.

Then you start to build your confidence and you start operating out of the identity of a business owner, rather than the identity of someone who, for example, just helps their friends.

It’s a significant shift!

If people aren’t paying you, you can doubt yourself and feel like something is wrong with you.

But if you’re not being paid yet, it’s not usually that you’re not good, it’s usually a packaging, marketing or sales problem – and these are skills you can learn.

In this article and video, I share with you six steps to signing up your first paying client, fast.

 

 

Here is the six-step process:

1. Unpack your uniqueness

There are so many things about you that are unique and only you have them. It’s how you stand out from everyone else who is doing something similar.

Look at your backstory, what led you to this point and the challenges that you’ve had to overcome to get to know you are now. I want you to think about what has been the biggest challenge that you’ve overcome and how you solved that problem.

I was talking to someone today who said, there are a lot of people working in your space, and it got me thinking because I never think there’s a lot of coaches, I think it’s a good thing that there are lots of coaches.

I think the world needs more coaches because right now the fastest growing industry is the information technology industry with coaching as the second-fastest growing industry. And that can only be a good thing.

People are craving human connection. The problems that are on the rise in the world today, coaches that can offer to help people, to improve their lives, to improve their quality of life can be successful.

We all have problems, we all have limiting beliefs and as a coach, I truly believe that there are not enough coaches to help everyone. So, don’t think of it as a competition.

When you’re unpacking your uniqueness, you want to look at what problems you have personally overcome. Not just looking at your stories, but what you did about them. For example, did you enrol in a course? What skills did you learn, what experience do you have?

That unique combination of everything you’ve done in your life combined with your personality, your skills, your experience, your knowledge, your unique family situation, and the problems you’ve solved. All that makes up you and your uniqueness.

2. Identify your ideal client

This is the thing that trips up most people that I talk to, especially coaches and consultants when it comes to their target market, it’s not very niched. It’s too broad.

You need to get really clear on specifically the kinds of people that you do help and the people that you don’t help because if you’re vague, no one’s going to be able to find you and you’re not going to be able to find them.

Identify your ideal client, their attitude, their personality, where are they hanging out, get clear on that and don’t be afraid to go deep and specific.

Think about the problems they have that you can solve, their fears and frustrations, dreams and desires. Use this in your marketing and sales language.

 

3. Organise your offer

Put together an offer that is a signature program, a step-by-step process that you’re going to take people through that’s uniquely yours so people don’t just buy coaching, they don’t just buy time with you, they value tools and the process that takes them from where they are, to where they want to be.

You want to be able to organise it, so it becomes an irresistible offer.

One of the elements that make a great offer is community. People value a quality community. They can ask questions, get inspired by other people, they can learn, get feedback and have information tailored to them…

…because anyone can Google, anyone can find information online. But people don’t just want information, they don’t want you to just educate them, they want a program where they work through and they see the step=by-step change to get the result that they want.

I recommend that it contains some community, and has some offline and some online if possible.

A live element in your program, on zoom, for example, means you can coach people all over the globe, but you also want people are in your area to create a community because people crave that human connection.

You want to think about what kind of online training modules you offer, whether it’s videos, worksheets, cheat sheets, templates, what are the things that you’ve created that have helped you overcome problems that you can package for people.

Remember, people don’t want to just buy time with you, and they don’t want to calculate how much they need to pay per hour, but if you put it all together in a signature program, they are more likely to buy it.

4. Create your Content

When you create your content, you’ve got to think about where your ideal clients are hanging out? How do they like to receive content? Do they like it through video like Facebook Live? Blogs? Webinars? LinkedIn? Instagram and stories or Facebook?

Do they want a workshop? Or a free evening meetup or brunch or a seminar? There are lots of different ways that you can deliver content to people. So, think about how you want to deliver your content.

I was on holiday in New Zealand last week and my sister Vicki and I did a business summit. Every now and then, she went off and did half-hour phone coaching calls.

I was so inspired by the way she has set up her life so she can go for a walk and talk on the phone and get paid for it while on holiday.

That’s something you can do as well, think about where Iyou want to meet people – in person? Or would that be a hassle for me to drive? For you to have a business that suits your lifestyle you must make sure there is longevity for you.

Maybe you don’t want to travel to people, maybe you want them to come to you or it’s on the phone. You might only do 30-minute or 45-minute sessions.

Remember, it’s your business, you can do it however you want. That’s the beauty of working for yourself. You don’t have to follow your boss’s rules. You are the boss, so you get to set the rules.

Obviously be flexible about what suits your ideal client, but when you identify your ideal client, you choose them. You can say my ideal client doesn’t mind doing phone calls if you want to do coaching on the phone.

You might say my ideal client doesn’t want to do live events because I don’t want to do live events. I want to do webinars.

Remember, you’re the boss, you’re in control. And that’s one of the perks of having your own business.

5. Attract your avatar

Your avatar is the person you’ve created as your ideal client and you attract them by speaking their language. Now the best way that I found to do this is to create a freebie. Create something for free, downloadable, like a PDF cheat sheet or guide that is around three to five pages.

They’re the ones that work the best now, not an eBook. Most people don’t read them anymore. A very small percentage of people read eBooks, you want something that can be consumed in about 10 minutes or less.

It should be valuable. Just because it’s free doesn’t mean it shouldn’t be valuable. If you can help someone with a problem and get them a result through that freebie you can build your email list, which is an asset for you in business when you’re starting out.

You’re attracting them through compelling content because you’re speaking their language, and freebies a great way to do it.

6. Offer a free session

At the end of your freebie, you want to offer a free consultation. So you would say something like “Would you like help with this?” or “Would you like to know exactly how to apply this?”

Because remember, they’ve got the information, but they still don’t know how to really apply it to their life. They still need your help.

So, you can offer them the free session on the thank you page of the freebie, a free discovery or clarity session with you, and then you can then offer them your paid program if it’s the right match.

When you’re first starting out you may wish to consider offering your whole program completely for free to, for example, 3 people to get great reviews and testimonials. That will help you get your next paying clients.

Then offer your coaching program massively discounted for a few people again to get great testimonials.

Give them lots of value, be really generous and help them get a great result, and that will help you build your business.

So those are the six steps to attracting your first paying client.

To recap:

  1. Unpack your uniqueness
  2. Identify your ideal client
  3. Organise your offer
  4. Create your content
  5. Attract your avatar
  6. Offer a free session

Through running successful businesses since 2003, I’ve been able to create a simple, powerful formula that anyone can useto attract qualified leads and eager clients.

I’ll be sharing the strategies working best right now to attract more ideal clients.

So if you want to accelerate your business, I invite you to join me at the FREE 1/2-day workshop

“Attract New Clients With Ease”

You can learn more or grab your complimentary ticket here

 

Download Your Free Client Attraction Checklist

Grab your copy of the Checklist now

Let’s Connect!