Kat Millar

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How To Get People Choosing YOU Over Others In Your Industry

Are you wondering how to stand out from everyone else who does what you do?

If you want to serve and impact people in a meaningful way, there’s a key skill you need: INFLUENCE.

Without the skill of influence, we rarely make an impact on others, even if we’re excellent at what we do. 

In 2009, I arrived in the UK with just a suitcase. I barely knew anyone. I had no credit card, no job, and no money to start a business. Within 6 months, I was earning the equivalent of $2,000+ AUD every week, using the skill of influence.

This was in London, a big city that is known for being hard to crack.

But doing business in London is like any other city in the world because it’s full of people. 

People everywhere respond to the skill of influence.

It’s based on clearly communicating your value and packaging it in a way the market finds irresistible.

You don’t have to have a university degree, a lot of money, a big following, or be the best in your industry.

People with influence attract the right people to them and it isn’t a struggle. 

“Influential people don’t chase, they attract.”


Influential people don’t chase, they attract. 

They’re treated with respect and others listen when they speak.

They’re well connected, they attract high-vibe people, and they have a lot of fun. 

People with influence get chosen over others in their industry. 

It doesn’t take years to become a person of influence. In our online world, you can influence people quickly using social platforms.

When you know how to influence others by clearly communicating your value, and package it in a way that people find irresistible, people choose YOU over the many other options. 

So I have a question for you: How often are you showing up on social media with an influential message?

It doesn’t take years to learn how to do it. It doesn’t take lots of guesswork and it doesn’t take hustling. It takes focusing on the things that matter most. 

Here are 3 things you can do to stand out from your competition and influence the right people…

1. Rock Your First Impression

You only get one chance to make a great first impression.

I’ve met so many people at business networking events and seminars. Something I’ve noticed is that so many business people actually put people off from wanting to work with them because of the energy they give off.

They’re often unclear about the value they offer and they seem to lack credibility that others pick up on.

It’s not that they are bad people or don’t have value to offer. They’re just not clear and confident when you ask them what they do.

Sadly, they’re not memorable.

Others I’ve met deflect straight away saying something like, “I’m a chartered accountant, how about you?”

These environments are brimming with opportunities and you can walk away with so many great connections if you have the skill of influence.  

That’s why at almost every event I go to I don’t aim to sell, but I do aim to influence.

I remember the first time I met this guy called Matt at a business event about 7 years ago. He was in his early 20’s. I remember his first impression so clearly.

I asked him about what he did and within the first few minutes, he told me about the online business he was working on and his dream to become a millionaire.

He said it with so much conviction, I remember thinking, “He’s going to make it”.

I watched him over the years, and sure enough, he now has over 127,000 followers on Instagram and is an 8-figure entrepreneur.

Matt has the skill of making a great first impression through his conviction, certainty, and confidence.

Another way to make a great first impression is to make sure your online presence shows your credibility.

If someone Googled you right now, what’s the first impression they would get about you?

“In the online world, you are who Google says you are.”

There are a few things you want to have in place.

First of all, want to come up on the first page of Google. And there should be multiple things that come up. You do that by having a presence in multiple places, not just your website.

A good question to answer is, “When people search for you on Google and in social media platforms, do they find someone who they would invite to speak at a summit, or on their podcast?” That’s my litmus test.

It can take time to build a strong online presence but if you are working on becoming a person of influence, these are the things that you need to think about. The things that give people a positive first impression of you.

It’s essential to have a really well-thought-out profile on social media that is specific, results-focused, and shares exactly who you are and what you do.

It also needs to include a great personal pitch and if your profile has these elements, you are likely to get opportunities consistently.

I got invited to speak at a summit recently by a lady in California who found me in a Facebook group. She found me because I’m visible and know how to clearly communicate my value online.  

It doesn’t take long to clean up your online profile. If you’ve not updated your website lately, maybe it’s time to freshen it up.

Also, it might be time to go over your social profiles and tweak your bios and connection statements and make sure they are giving off a good impression.

2. Get Great Results For People

This is so simple but if you’re not getting great results for people, then this is what you have to focus on.  

If you don’t have great results-based testimonies that have a written and video testimonial, then this is a priority for you.  

If you’re not getting results with people, it’s very hard for people to choose you over other people who have great results-based testimonials. Please do whatever it takes to get tangible results with people.

If you have to go and offer free coaching with people so you can get testimonials, then that’s what you have to do. Social proof is so powerful.

“Confidence comes from competence.”

You can do all the affirmations and the mindset work to get yourself confident, but the best way to get confident is actually being really freaking good at what you do.

You’ve just got to be working with people. Facebook is full of people that you could work with and get a result for. I did hundreds of coaching sessions with people without charging.

I did loads and loads of free strategy sessions. Do whatever you need to get results so you can have solid testimonials that will bring you in clients.

3. Have A Clear Problem And Solution

Having a clear problem and solution makes you stand out. The more niche you are, the more memorable you are.

If you’re a life coach, how are you going to stand out from all other life coaches in your industry?

You need to be super clear on your problem and how you solve it. This makes you stand out.

Becoming super clear on your message can be one of the hardest things to do.

When you’re choosing a clear problem and solution you want to look at the sophistication level of your ideal client. Are they just starting out or are they well on their journey?

I’ll give you four examples from people I’ve helped become clear on their problems and solutions so they could really identify and reach their niche market.

One of my clients helped women handle ex-partners with who they had children with. We worked her niche statement to be:

“I help Mums to navigate co-parenting with their ex-partner to create a harmonious family.”

I had a real estate coach who I helped rework their niche statement to say:

“I help Real Estate Agents to make more sales and to build their business from six figures to seven figures a year.”

A personal trainer’s niche statement was: “I help busy mums to improve their health and fitness.” We reworked it to say:

“I help Mums of toddlers to stay in shape by working out at home.”

This is a super simple statement, but it’s very clear.

Finally, a client I helped who was a mindset coach define her niche to:

“I help women recover from self-doubt to create rock-solid confidence and start dating again.”

This took a lot of courage as she was worried she would cut out a lot of clientele. But this really made her stand out over others.

And finally, make sure that you are leveraging your own personal story. No one else has your story. Your journey has so many experiences and things that you’ve already overcome that you can use to increase your influence.

“Your real wealth is in your story.”

Your journey, your passions, and your experiences are not meaningless … they are a goldmine.

You probably already have lots of examples of people you’ve helped and value you’ve added to others’ lives. When you use what you have and refine it, you can better communicate your value.

Refine your language around your story so that it becomes valuable in the marketplace, and do it boldly. You want to stand for something and you want to stand against something.

When you do that, you stand out to other people.  

It doesn’t take years, it doesn’t take hustling and grinding, it just takes focusing on the right things.

I help people get crystal clear on their message and effectively communicate their value through their content and presentations so they can attract and sign up more of their ideal clients.

If you need help with this, I offer a free 45-minute strategy session where I create a personalised business roadmap for you.

You can book in for your free strategy session here.

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3 Ways To Attract Clients You LOVE Working With

I talk to a lot of people who are posting content regularly, but not attracting clients consistently.

Would you love to have people reaching out to you consistently, who you’d love to work with?

If you’re not getting people reaching out to work with you regularly, it’s often because there’s a disconnect between your content and your ideal client.

Which is a huge shame, because you have so much to offer. And some simple tweaks can make the world of difference to the people you reach and connect with.

Usually, the right people aren’t finding you because the language in your content isn’t communicated in a way that your ideal client resonates with. It doesn’t mean that what you’re saying isn’t brilliant and valuable.

It’s just not necessarily resonating.

In this blog, I share with you 3 ways to help you attract soul-mate clients you absolutely LOVE working with!

1 – Get Crystal Clear On Your Soul-Mate Client Profile

When your content doesn’t connect, in almost every case, it’s because you’re not crystal clear on who you’re speaking to.

This is something that if you don’t get right, nothing is going to work. I’ve got 21 main strategies in my system that I help people with to attract clients, and this is very first step.

If you don’t know exactly who you’re talking to, and you’re not really dialled in, and spending time imagining being your ideal client in your mind, then your content will not connect.

I know you might be sick of hearing this. But the reality is, most people think they are crystal clear about their soul-mate client, but they’re not. This is an incredibly subtle stumbling block that most coaches and experts have.

Often because we’ve heard a million times ‘You’ve got to niche’ and we’ve filled out an ideal client avatar questionnaire before, we think that the job is done. But it is not finished.

Understanding your ideal client is meant to be dynamic.


Understanding your ideal client is a dynamic process.

It’s like your marketing plan. It’s not something you should write once a year, but something you should constantly revisit and tweak as you evolve.

I understand if you’re struggling to go deeper with your niche. I completely relate.

My tools and skills are so diverse. I can work with clients from a very broad age and profile range. But I had to choose to really target my niche and direct my content.

A couple of years ago I started taking a different approach when it comes to defining my ideal client avatar. I went on a journey of defining my soul-mate client based on the milestones in their life journey, rather than their demographics.

I saw a post this morning from a lady who said:

“I have always found niching constricting and limiting. My being doesn’t want to fit the consumerist agenda, it’s here to help people heal and connect with themselves deeply on a divine level so they experience happiness and fulfillment. I want to help society heal its collective trauma so the desires they have align to their soul and are not fake, based on a system that means them harm.”

This lady was resistant to niching, but when I read what she shared, it’s clear that she does in fact have a niche, she just didn’t think of it that way and didn’t want to be boxed.

When you’re clear about who the people are that you can serve in the best and most enjoyable way, then you can make your message clear and attract them to you. That’s when you get heard by the people who need exactly what you offer. People pay attention, follow and work with you because they resonate with your message.

Christian Mickelsen shared a story of when he was in a conference room after the lunch break of one of his seminars. He went on the stage and asked the audience:

“Who wants dessert?” No one raised their hand – understandable, everyone had just come back from lunch.

Then he asked: “Who wants chocolate dessert?” About one-third of the audience raised their hands.

And his last question was: “Who wants dark chocolate soufflé with vanilla ice cream and fresh strawberries?” This time more than half of the audience raised their hands.

The clarity of his message, with specific details, is what made the difference. When we’re clear on the benefits or pain points of what we offer, it helps us to be heard when we reach out to find the right clients using our content.

This doesn’t exclude us working with anybody who can benefit from our services, but we don’t market directly to those people.

2 – Spend Time In Your Ideal Client’s Mind Before Crafting Each Content Piece

How much time do you spend in your imagination, literally looking at the world from the perspective of your ideal client’s eyes? How long do you spend creating content that helps them with an existing problem they have?

Spend time hanging out in your imagination with your soul-mate client before you post content makes a significant difference. 

What is your ideal client seeing, feeling, hearing and what are they saying to themselves?

What’s going through their mind and body as they go about their life?

What are they struggling with?

What are they saying to themselves?

You need to really place yourself in their shoes. How much time do you think about the existing problems that people have? Remember people are thinking about their problems all the time. That’s what people think about most of the time.

I know it sounds depressing I know it sounds pessimistic, but it’s just the truth and a lot of research has proven this. People don’t go about dreaming about their ideal life, they go about their day thinking how they can overcome a problem.

When you create your content, you can’t be afraid to really step into a hole with people. If you’ve seen any of my training, you know, I’ve talked about this a lot.

You need to meet a person where they are at first, which is often in a hole. You need to jump into that hole and connect with them there before you paint a picture of their dream life and evoke your ideal client’s imagination.

When you create your content, you can’t be afraid to really step into a hole with people.


You can do this by metaphorically getting in the hole with your ideal client and imagine what it feels like to be in their situation. Really feel how they are feeling. Often we want to pull people out of a hole too quickly without really connecting with them in that space.

As a personal trainer I look back now and I see I was just in a rush to get people to lose weight. I didn’t really connect with them and ask how it was affecting them. I didn’t talk about their symptoms or ask how it was impacting their health and relationships.

This is what you need to do with your content.  Hang out in your soulmate client profile. If you haven’t created one, write one up and really describe their problems, beliefs, mindsets, and ask what stage of the journey they are on.

Then go back to this ideal client profile regularly and refresh it. Don’t just shelve it. You need to keep your ideal client’s profile in mind every time you sit down to write content.

3 – Craft Your Content Carefully To Speak Directly To Your Soul-Mate Client

Your clients don’t buy your program or service just to buy a service. In the same way, you don’t go out to eat, merely to eat food, but for a certain experience that transcends eating at home.

Your clients want to be treated like royalty. You need to speak your client’s language and treat them as the intelligent, incredible person that they are.

I recommend that you craft at least 2-3 quality posts every week, specifically designed to shift people’s perspectives. I recommend you spend at least an hour a day building your social media presence.

If you’re concerned about time, you can incorporate it into your day. If you’re walking on a treadmill you can answer some questions in Facebook groups. If you’re riding in an uber you can post an article.

We all have loads of available minutes each day. If you just allocate those minutes wisely, then content creation doesn’t take a huge hit on your day.

I recommend using Facebook Live once a week. Facebook’s algorithm loves video content. In terms of brands and utilising Facebook for business, there’s just no better way to connect with your audience than face-to-face.

I’ve been doing FB live videos every week for over 2 years and it’s one of the reasons why I consistently attract 3-5 new quality clients every month.

The average internet user watches around 206 videos per month. 70% of marketers use video in their advertising, so video makes a massive impact in marketing terms.

Usually the right people aren’t finding you because the language in your content isn’t communicated in a way your ideal client resonates with.

Usually, the right people aren’t finding you because the language in your content isn’t communicated in a way your ideal client resonates with, which is a huge shame. The truth is you have so much to offer. And some simple tweaks can make the world of difference.

You have amazingly valuable wisdom and brilliance inside of you. There is a goldmine of income & opportunities waiting for you from the wealth of experience you have! What you need is to be able to structure your content in a way that draws the right people to you.

Over the last five years, I’ve helped coaches, consultants, and experts just like you who have walked past hundreds of thousands of dollars, without even realising it.

So what does it take to attract those soul-mate clients? You know those people who you love working with and become raving fans who hang off every word you say and want everything you have to offer?

When you have a content strategy that is uniquely aligned to you and your lifestyle, and a content structure that’s designed to suit the exact types of people you’re wanting to reach, you show up differently, with massive confidence, clarity, & conviction.

The right clients gravitate towards you. They start to listen, watch, and engage more. But more importantly, they reach out to work with you.⠀

This is why compelling content creation is the main thing I work with my clients on to help them sign up clients fast. This is why I created a brand-new program called, ‘The Compelling Content Project’ which shows you the exact process of how to do it! ⠀⠀⠀

In just 30 days, you can use your content to become a must-have coach for quality clients.⠀I’ll show you exactly how to get clients through your content, without needing a big following or having to spend hours a day.

The program includes 30 days of support from me, training videos, 4x mastermind sessions, plus a full-day online workshop which is coming up THIS Saturday the 14th of August.

We’re rolling up our sleeves and geting your 30-day client attraction content strategy DONE!

Click here to find out more or register.

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The Content Approach That Gets You More Leads

If you’ve been in business for a while, I’m sure you realise the importance of sharing content consistently. Most business owners get that.

But if you want to create content to not just tick the box of putting out content, but actually get more leads from your content, it requires more than just showing up on social media or in people’s inboxes and saying “Here I am! Here’s what I do!” Right?

There are specific principles you can follow to increase the likelihood of getting paid clients from your content efforts.

To attract more clients from your content, there’s one approach that’s guaranteed to get you leads more than anything else. And if your content is missing this, you could get likes, but not leads. Let’s face it, it’s leads that you really need.

This approach was first discovered and written about 2,300 years ago and it hasn’t changed. It’s stood the test of time.  It’s been studied for hundreds of years and has been backed by science.

When you follow the principles in this approach, you become certain that you will get more leads from your posts, your webpages and your emails if you get them in front of the right people. This is super exciting.

For years I noticed that there was content that pulled me in and content that pushed me away. But I didn’t know why.

It wasn’t until I studied marketing, that I realised the reason. The people who created content that drew me in used principles of influence, whether they knew it or not.

Influence is the ability to change someone’s mind about something or inspire them to take a new action.  The dictionary definition of influence when it comes to other humans is the capacity to have an effect on the character, development, or behaviour of someone.

There’s a misconception some people have about influence and that is that influence is about trying to get someone to do something they don’t want to do.  That’s not what influence is about.

If you want to use influence for good, which I’m sure you do, using influence principles in your content is about helping someone create positive change in their life.

And remember you’re not trying to everyone. You’re only speaking to your ideal client – to get the right client to take a step closer to you.

You do this by helping them overcome any blocks they have. The goal is to help people who need you to help them overcome any blocks to moving towards you.

There are a lot of people that create content. But not a lot of people use influence principles in their content. They end up disappointed when their content doesn’t convert.

So, how good are you at influencing people to care about what you are saying?

Peter Cunningham, from Geneva Leadership Alliance said, “You can learn all the knowledge in the world about the changes you want to make, but if you can’t influence other people, you will only have frustration to look forward to.”

Frank Kern, one of the top marketers in the world said, “Inspiring people to put their hard-earned money into your pocket instead of theirs is one of the hardest things to do.”

The ability to influence others is not easy.  Knowing the principles of influence can make it a lot easier.  

After creating your free content, ask yourself, “Will this piece of content give my target market what they need to know in order to cross the decision bridge?” 

The decision bridge is where are they right now and where do they need to be in order to say, “I’m ready to buy”? Where do they need to be?

Your potential paying clients are standing at the decision bridge and they are saying, “Oh, I have a better understanding. Now I know what I need to know in order to get started with your program.”

In this video, I share 3 ways to create influential content from the very inventor of the art, Aristotle. Aristotle was a Greek philosopher, and one of the founding fathers of communication theory.

Aristotle believed that persuasion occurs when three components are represented.


2300 years ago, Aristotle wrote a piece on rhetoric. We don’t use the word rhetoric very often anymore, but rhetoric is defined as the art of persuasion.

Aristotle believed that persuasion occurs when 3 components are represented: ethos, logos, and pathos.

1. Influence with Ethos: Ethical Content

The first principle of influential content, according to Aristotle, is ethos, or ethics. Ethics are what make your audience feel they can trust you. This means it’s important to show your credibility.

You show your credibility through:

  1. Personal branding
  2. Having confidence in your delivery
  3. Providing real value

Ethics is about long-term value. I see a lot of people sacrifice it in order to see results and achieve goals faster, but it’s not worth it.  

You might be tempted to do quick fixes, like messaging everyone you know asking them to like your stuff. I’ve seen people go into multiple Facebook groups and post the same thing like: “I got 98 clients this week, who wants to know how?”

I’ve also seen people who advertise their business or offers in an email or a webinar, and they advertise that the answers are inside the email or within the webinar. Then when people open the email or attend the webinar, the answers aren’t provided.

This is not an ethical way to operate. People feel ripped off when they don’t get what they were told they would receive.

I get it, this is a marketing tactic, but they are not building a connection with people, let alone credibility. And they are not doing it ethically. In business, you have to do things with integrity.

If you’re in business for the long haul, you have to have an abundance mindset, and you need to avoid unethical tactics.

Reputation over money. Every time.


If you keep your integrity, treat your clients well, and be totally honest, you will maintain your credibility. Reputation trumps over money every time. When you have a good reputation, trust comes along with it.

Trust is exchanged between people much like a currency, it can be given and received. Trust can be built up over time, but once you’ve lost it, trust is hard to rebuild. It’s not impossible to rebuild, however, it just takes a lot of work.

Trust forms the basis of all human relationships and the extent to which you have influence is largely based on the extent to which people trust you and you are willing to trust them.


2. Influence with Pathos: Emotional Content

Aristotle’s second tool of persuasion is pathos, which is the use of emotion. 

You use emotions in your content through:

a) Telling stories
b) Inspirational quotes
c) Using vivid language

Brene Brown says “…stories are just data with a soul.” I think that’s really cool. It’s not just facts, but it’s got a soul and a story to it. Great content creators are great storytellers.

You can use stories to evoke emotions. You can talk about real-life examples and you can share inspirational quotes. You can use very vivid descriptive language that describes a scenario and evokes emotion.

Using stories helps evoke emotions.


Some psychologists believe that using human reasoning is simply an attempt to justify your emotional decisions. Whether this is right or not, emotions have the power to trigger action.

The concept of branding is mainly based on brands’ ability to cause emotional reactions and responses to these reactions.

I do know that most people tend to buy emotionally and back it up with logic. Emotions definitely have the power to trigger us to take action.

Without pathos, content would just be a list of facts and no one likes to be bored by plain facts alone.

On the other hand, an emotion overload without facts can make people feel like you’re being too fluffy and they’re not getting value. So it’s about balance.

You want to make your audience feel something. You want them to be moved, emotionally with your content. You want to create that bridge between us and them, which you do by being real, vulnerable, and showing your human side.

The largest engagement I’ve ever received on a post was a super vulnerable post that got over 500 comments. I couldn’t believe it. I didn’t do it intentionally. It wasn’t a content strategy. It was a personal post and not for my business.

It was really interesting to see when you talk vulnerably about your struggle like I did in that post, (which was really hard for me) how people responded to it.

Emotion is an incredible way to create that sense of bonding and rapport with people. It helps you bridge the gap between yourself and your audience.

Ask yourself in your content if you are evoking emotion in your content? If not, ask yourself how you can evoke emotion within your content.

3. Influence with Logos: Logical Content

Aristotle’s third rule is logos, which is also known as reason.

  1. The structure of your content
  2. Your referencing of studies, statistics and case studies
  3. Using comparisons, analogies and metaphors

To use logic in your marketing strategies, it’s about empathizing with your audience by meeting them where they’re at. You then explain a different way to look at something.

Having structure in your content is critical. What a lot of people do is they have a topic, and they show up and talk about it, but they don’t have a clear thought-out structure, with a planned intro, body, and call to action.

They don’t divide their content into these 3 clear pieces and they don’t practise it and take it through an actual formula.

To apply reason in your content you have to think through a few things:

Every piece of my content that I put out that is not a simple connection piece or a fun piece, but a piece of value content all follow a structure.

I use 7 ingredients that I incorporate in my content. I actually am going to be teaching this in an upcoming master class.

This structure helps people stay engaged and keep reading. If your content does not have structure and a nice clear flow, people can feel like it’s disjointed. If it follows a clear, sequential flow, it is easier for people to take in.

Structure helps people stay engaged and keep reading.


If you think about the way a book is written. It’s not like the author just puts all the ideas on paper and presents it to you.

They take the time to read every word and they think about the storyline and they craft it around a structure.

Statistics also come under logos. You need to reference studies, case studies, data, and real-life stories.

Analogies and metaphors can be really powerful because they help people see things in a different way. This is about meeting people where they are at, and explaining to people a different way of looking at things.

The structure I use always meets people where they are at. You usually meet them with the struggle or the problem, whether that is directly or indirectly.

Most people aren’t walking around thinking they want their amazing, epic dream life. Most people are thinking about one specific problem or their many specific problems.

The structure is to meet them where they are at and shift them to a different way of looking at something. A mistake a lot of people make is they insult people’s intelligence.

Aristotle’s 3 lessons of rhetoric fundamentally address how human beings are influenced.  Ethos, pathos and logos have had the ability to influence people throughout the centuries.

In the words of Aristotle himself, “The art of persuasion lies in knowing how to combine these three principles in the right amounts.”

This is the fun, creative side of the process.

There are multiple ways to influence the brain, I’ve just shared 3 of them here.

I created a free, live, online masterclass that shows you other principles of influence, plus how to apply them, in my upcoming masterclass on Tuesday 3rd August.

I’ll be sharing:

  1. 3 Unique & Unconventional Ingredients that can INSTANTLY transform your content
  2. ​The Psychology Of Influence Principles The Experts Use to inspire people to take action
  3. My Signature ‘Content Roll-Out Map’ to create your 30-Day content plan in less than an hour
  4. The EXACT Words and Phrases to NEVER Include if you want to resonate with the right people.
  5. The Psychology Of Influence Principles that experts use to inspire people to take action
  6. Before and After Content Makeover Examples, so you can see the principles in action, to save you a lot of time and confusion!

…so you have a reliable strategy you can use to attract new clients with your content & make $10k+ every month.⠀

Click here to find out more or register

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Are You Winging It With Your Content And What To Do Instead

Are you winging it with your content?

If you’re putting out content and you’re not getting consistent clients from it, there are probably a few things missing that I want to share with you.

Without compelling content your emails don’t get opened, your posts get lost in the newsfeed and you don’t get your unique brilliance in front of your ideal clients, which ultimately means you don’t get clients.

If you want to get clients consistently, it’s crucial that you know how to connect with your ideal clients to stop the scroll, get people to open your emails, and provide value that helps people.

Your content can so easily be flicked on past if you are not writing content that’s engaging and compelling.

Clients are everywhere. The only thing between you and them is the words you use to capture their attention.  To attract amazing clients, you need to learn the language that connects with them.

80% of what brings you success in your marketing is the words you choose in your content. to There are 3 things I recommend you need in order to attract clients through your content.

1 – Plan

The first thing you need is a content plan.

You need an overarching strategy, which you use to plan out all your content. A lot of business owners don’t have a content plan.  

A content plan is a map knowing how many times you’re posting, what you’re posting (blog, email, etc), and what topics you’re posting about. These all have to clearly be aimed at your ideal clients.

There are some necessary pieces that need to go in your plan to make it work. If you don’t have these pieces in place, your content is not going to be effective.

There are 7 elements I recommend to put into your content plan:

1. Knowing your offer: What is your main paid offer that you’re creating content to lead to?

This is so important because all your content needs to lead to your signature offer. Each piece of content will have some form of action that you are asking someone to do. The action might be small or large.

The action could be to ask people to post below what your favourite tip was, or to jump into your Facebook Live, or to grab your free resource. Each piece of content has to inspire action in some way.

Inspiring action is getting people to take one step closer towards you. Not every single post is asking people to buy your product or service. But every post needs to move the buyers along in their buying journey towards you.

Inspiring action is getting people to take one step closer towards you….every post needs to move the buyers along in their buying journey towards you.

Some people won’t buy from you and that’s okay. Just keep providing value and showing up for your community. But eventually, people are going to either get on a sales page or get on a sales call, and you’re going to invite them to work with you if they’re the right fit.

And so you need to know what your main paid offer is, so you can reverse engineer your content to lead them to this. So you ask: What is the purpose of each content post? How is it leading people along the buyers’ journey?

This is critical and it’s something that a lot of business owners don’t take the time to map out. And they wonder why they’re not getting clients.

2 –  Know where you will consistently share your content

You also want to decide where you’re going to consistently post your content. You don’t need to post everywhere.

I do recommend though that you consistently post on Facebook, and then you choose one or two other platforms like LinkedIn, or Instagram depending on your niche. Utilise your posts and stories also.  

3 – What topics you will share content about

Consider the topics that you’re going to share content about. You want to have one overarching topic that you share about and that should fall into a certain bucket or a category. The categories are separated into four buckets.

1 – Business – small business, corporate, wealth, finances, investing, property etc
2 – Relationships – parenting, divorce coaching, dating coaching, relationship therapy etc
3 – Health – physical training, weight loss coaching, helping people through chronic illness, mental health, emotional health etc
4 – Personal Development – a hobby, a creative project, personal skills, purpose etc

5 – The beliefs you will shift with your content

The next thing you need to think about is what beliefs are you going to shift with your content? Ask yourself, what does your potential client currently believe and what do you want them to believe after reading or watching your content?

You have to list each of these. You need to know what beliefs are not serving them and what beliefs are keeping them stuck. You need to target your content to help your potential clients to change their beliefs.  

I’m running a masterclass that will cover exactly how to shift beliefs through your content in just over a week. Find out more details at the end of this blog.

6 – When you will create your content

Taking time to create your content is really important so you need to block out some time each week for when you will create your content.

I have cave days. Every Wednesday I turn off my phone and internet and I create.  You need to be diligent to block this time out and not book people in during this time.

7 – When you will deliver your content

I really resisted delivering content consistently when I first was in business. I didn’t like that feeling of commitment. I used to be hesitant to commit to showing up every single week at the same time.

I do my Facebook Lives every week at 8 pm on a Wednesday. I’ve been showing up every week for about the last two years. I’ve only had a couple of times off because of illness, but most of the time I show up, whether I feel like it or not.

There are people who know I’m sharing in this timeslot and they know I’m showing up, and I don’t want to let people down. It’s helped me so much as a content creator to organise my knowledge and to communicate my value also.

When you’ve got a container to pour your ideas into, the ideas can keep flowing more freely.

When you’ve got a container to pour your ideas into, the ideas just keep flowing.

I’m constantly investing in business courses, coaches and personal development, and learning and reading, so I’m constantly inspired to share the knowledge I’m learning.

You can always leverage your content also. No one’s going to remember something that you posted six months ago, if you just rework it and change it slightly.

If you’re concerned about repeating yourself, think about this. Do you remember what you ate for dinner five days ago? Let alone what someone posted on their social media 3 months ago, right?!

It’s the same with posting. It’s unlikely that you’re going to remember what other people post, so you can cycle your content and leverage it if you feel like you’re going to run out of ideas.

8 – How often you will share content each week

Finally, decide how often you will share your content.

Will you share your content a couple of times a week? What I’d recommend as a strategy is that you share at least three content posts a week.

Share from your personal profile in Facebook groups, because this is where Facebook shows it to the most people.

You’ll notice that you hardly get any engagement and reach in your Facebook business page. 99% of people on your Facebook page aren’t going to see your posts because Facebook knows it’s a business page.

But Facebook rewards you when you are always posting on Facebook because it keeps people on there, especially if you’re posting things that a lot of people are engaging in.

2 – Formula

The second thing you need to think about when creating content is you need a formula. A formula is a structure for your post so that you’re planting seeds in that person’s mind.

You’re opening loops and you’re doing the most important thing that is needed with content, which is inspiring action.

Crafting compelling content is a skill. Copywriting is a skill and a profession. People spend a long time studying it and reading about it. It’s not something that you’re going to be perfect at straight away. It’s something that you need to practice.

But the good news is, there’s a formula to it. There’s a formula to influencing and using ethical influence principles that inspire people to improve the quality of their lives.  Anyone can learn the formula.

If you don’t have an effective formula, your posts don’t get you new clients, which is what most people want from their content.

If you don’t have an effective formula, your posts don’t get you new clients…

I’ve got an upcoming masterclass where I share the structure, formula, and ingredients to use in your content, no matter where and how you’re showing up online. There are ingredients that you can put into your content to instantly transform your content, so you can get clients reliably and consistently.

Even if you put in one of these ingredients, you can notice a shift in your content straight away.

When you have these ingredients as opposed to just showing up and throwing up (as the saying goes in marketing), with practice you will develop the craft of it.

Every time I need clients, you can use these skills to craft your posts. It does take more thinking and some extra time, but it’s worth it. You can trust it to draw you in more clients.

3 – Consistent Action

The third thing you need is to take consistent action.

It’s one thing to have a plan and one thing to have a formula. But if you’re not taking consistent action, it’s not going to work.

You have to take consistent action and that means showing up imperfectly. When I look back on my content, there are always things I wish I did better. There’s always more planning and perfection that you can add to your content, but it’s the consistency that gets you clients consistently.

Because I have kept posting regularly posting and people get used to seeing me. They see me in my emails, on my Facebook Lives, on podcasts, on LinkedIn, on Instagram stories and other social media.

You come into people’s world in all different ways, and you’re not just doing it when you need a client and when you’re desperate, or when you have an event coming up, you’re doing content consistently, and it takes a shift in your mindset to do this.

Having an abundance mindset enables you to keep showing up for your community and your people, even if they never buy from you.

You have to say to yourself that you are doing it for your community and for your people, even if they never buy from you. You just need to keep showing up and giving value. That’s the mindset that we need to have.

People begin to trust you. When you have an abundance mentality the right people will reach out to you.

People can book into my calendar easily. I’ve got lots of links, everywhere and I’ve got lots of landing pages, free resources – my website is full of links that lead people to Click Funnels, which I use for my landing pages.

People can download cheat sheets and guides, and then they come into my email list. I nurture them and provide value. And I see a lot of people open my emails and consume the content that have never bought from me, and that’s okay.

When you’ve got an abundant mindset, the right people are going to book into your calendar for a strategy session with you. And if they’re the right fit they will work with you.

I work together with people in the following areas:

1) Creating compelling content that converts

I help you craft the right language to attract your ideal client, so the right people can immediately see what you’re all about and that your program is right for them. We also makeover your existing marketing and online presence and make sure your offer is irresistible.

2) Creating automated marketing funnels

I help you create a 24/7 marketing machine that you can rely on and also massively frees up your time. You don’t need to be a tech expert, I hold your hand and walk through it every step of the way with you.

3) Creating profitable presentations

We use my proven process to craft the right language that signs ups truly ideal, quality clients from your presentations.

In order to be the best candidate to get results, you must have experience serving clients in your area of expertise and getting results, and already have a pretty clear idea of what problem you solve and who you enjoy helping the most.

If you’re not sure if you meet this qualification, message me on Facebook or email me at info@katmillar.com and we’ll discuss it.

You need to be willing to create content consistently, either writing and/or being on video and sharing your thoughts about the topics you’re an expert in.

If you’re interested, get in touch and we will have a chat and see if you are a good fit.

I look forward to chatting with you!

Kat

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How To Create A 6-Figure Coaching Business (Without Doing ‘All The Things’)

What does it really take to grow a 6-figure coaching business?

If you’ve been coaching for a while, you’re probably a great coach. But if you want to create a six-figure coaching business, the question to ask is… is being a great coach enough to get you reliable, consistent clients?

In theory, anyone can become a coach. Coaching is generally the easier part. It’s the business of coaching that’s more complex.

The successful coaches I know (myself included) have created success predominately because of our business skills. Understanding the business side is what makes a difference between making it or not making it as a business owner.

I know I’m a great coach. But that’s not the main reason I grew my business to earn 6 figures annually. It happened because I got as good at business as I am at coaching. And because I am, I can help WAY more people.

So I’m going to share some of the mistakes I made and also the common mistakes I see coaches making.

Successful coaches have mastered the art and science of marketing and selling.

You might be thinking that you don’t like sales or marketing. Or you may not want to come across as pushy.

I get it. But here’s the good news.

To become a 6-figure coach, you don’t need to be an expert marketer, do cold pitching, chase people or hustle… You don’t need run ads or even have a website!

You certainly don’t need to work longer hours, grunting and grinding away on things you don’t enjoy. Otherwise, you can burn out & become a slave to your business.

But you DO need to take the things off your to-do list that aren’t moving the needle forward and focus on doing the right things.

If you want to generate a consistent flow of quality leads you need a proven strategy…

…so you can finally stop the frustration of wondering where your clients are going to come from… and start consistently earning 10k+ per month, reliably and predictably.
 
After being in business for 18 years and trying so many different things, I’ve discovered there are just 5 things you need to focus on to grow your coaching business to six figures.

1 – Design A Client Attraction Strategy

The first thing you need is a strategy to attract your ideal clients consistently. For this attraction phase to work, you’ve got to remember that people buy for their reasons, not yours.

When I started out in business, I was a personal trainer, then a health coach, a mindset coach.

When I decided to become a business coach, I didn’t want to let go of all this knowledge I had acquired in these other areas. I tried to position myself to do way too many things, and it just didn’t work.  

Choosing a focused niche may feel like you are closing doors, but the truth is many more doors will open to the right people.

When I chose to become more focused on a niche, it closed doors to some potential clients, but it opened doors to way more people and opportunities. Having a clear niche can activate a fear of missing out, and fear and worry that you may not get enough clients.

The coolest thing is when you step into the specificity of a niche, it helps convey to people specifically how you help them, which actually draws MORE people to you. It helps you to elaborate on a clear problem that you solve.

Being vague and non-specific does not work, especially in the attraction phase. If you want to level up your business to 6 figures, you need to have the willingness to solve a clear specific problem.

To do this means really stepping up in terms of the way you view yourself and position yourself as an expert and authority. It does require a level of courage to do this, especially if you are not feeling that confident yet.

A lot of coaches are creating content when they don’t have clarity on the problem they solve… and they are wondering why it’s not working for them. The lack of clarity will reflect on your marketing, and how you’re creating your content.

Once you make the decision to niche (even if you’re worried about it), you will find people respond better, because you are being clear on the specific problem you help people with and the way you journey people to the solution.

2 – Craft A Profitable Presentation

The next thing you need to do to consistently hit six figures, is to craft a profitable presentation. A profitable presentation is a very powerful asset.

Written content is important. But for most coaches, written content alone, like blogs, emails, and social media captions rarely is enough to attract clients consistently.

Written content alone doesn’t always inspire and influence someone to make a decision to work with you.  Unless you’re a really great writer, written content does a poor job of converting people consistently.

If you want people to trust you, you need time with them. In order to build trust, you need to ask for time, however long it takes for people to go from cold to sold.

The reason people give you time is that you offer to educate them. Otherwise how else are you going to get their time?

It’s very challenging to get more than 60 minutes of someone’s time on social media. So an online event is a win/ win scenario for both you and the person attending your online event.

To take someone from cold to sold, you must build trust and building trust requires someone having time with you.

You ask them to give you their time, and in return, you’ll give them education for free.

During this time with them, you’re building trust and showing them how you help people.

The most powerful strategy I’ve discovered for attracting clients is to combine great content with a great presentation.

Having an effective presentation:

  1. Keeps people’s attention
  2. Creates more trust
  3. Positions you as an authority
  4. Helps you overcome people’s false beliefs
  5. Inspires people to take action
  6. Is highly leveraged to save you time
  7. Builds your email list

Doing just one-on-one coaching doesn’t give you that leverage. When you’re willing to get on a platform, even if it’s a platform like Zoom online, immediately your authority level goes up.

In an online event Zoom event, you have time to shift people’s beliefs and objections to buying.

Rather than having 50 sales conversations which would take 50 hours of your time, you can have that same value speaking to 50 people all at once. Can you see how leveraged having a profitable presentation is?

It’s challenging to just keep doing one-on-one coaching and get to 6 figures annually. The fastest way to do it is by having a combination of having a profitable presentation and compelling content.

3 – Create Compelling Content

You can have an incredible program or service, but without compelling content, it’s like having a Porsche but leaving it in your garage. You won’t get very far.

The marketplace has shifted to be more education-based and the cool thing about this new marketplace is that if you enjoy teaching, training, and educating people, you’re in a good position to inspire people to take action.

People don’t really care about your product or program. They just want to know that you’re able to give them what they desire, and this is where you can show them that you’re the expert and you do this through educating them with your content.

You also do this by using your content to shift their beliefs. Your content needs to clearly show someone what you recommend in order to get from Point A to Point B. Which you’ll notice is what I’m doing right now in this blog.

Use your content to shift beliefs in your ideal clients from what they currently believe to what you want them to believe and educating them is key to this.

When you take the time to educate your clients, it can really dramatically shift your business.

When you create consistent content, you’re educating people on why you’re different. You’re also changing their beliefs from what they currently believe, to what you want them to believe. And you do this in order to have them take that next step to work with you.

Not doing this was a massive mistake that I made. (I made mistakes in all the 5 areas that I’m talking about today!)

I didn’t realise you need a formula and strategy to create compelling content that inspires action. I used to just wing it.

I would literally just write a blog, without having any structure or any formula.

I’d just show up and throw up (as they say.) I’d do Facebook Live videos that didn’t have a plan or proper structure.

The purpose of your content is to educate people and inspire them to take action.

4 – Build An Automated Funnel

When you’re building a coaching business to 6-figures, there are two distinct paths you can go down.

One is working manually, which means you just keeping up as best as you can with your never-ending to-do list.

Or, you can choose the second path, which is building a funnel, which is an asset.

A funnel is a path that people go through where they come into your email list by putting their name and email to access free content. You then take them through a process of nurturing them until they know, like, and trust you and then if they’re the right match, invite them to become your paid client.

This is what so many of your competitors are not doing because it takes some thought and learning, which can be scary or overwhelming. But it’s one of the most powerful ways to have a sustainable, successful business.

What so many coaches do is start their business manually, which is how most of us start out, but then they attempt for the rest of the business’s life to keep running it manually.

Using funnels to automate your business equals freedom.

If you haven’t already decided, please decide that you’re going to stop running your business manually.  

Automation equals freedom.

This makes a huge difference in terms of the financial capacity and lifestyle your business can bring you. Rather than consuming and reacting, you create and build a profitable, scalable asset. 

Because I know how to create funnels, I can be out running, get an idea, come home and have a funnel up online within a few hours.

It’s incredible because you can build a funnel that generates a lot of income without doing a lot of work.

If you don’t have an automated funnel in place, there’s only so far you can go.  Everything is capped. Your sales, your profit, your growth, your lifestyle – everything is limited. 

Some people think it looks too hard, but what’s worse? Running a business that sucks the life and soul out of you, because you’re so stressed out and doing everything manually? Or taking the time to upskill and automate your business?

I use ClickFunnels for this, as I’ve found it’s one of the best landing page builders and funnel builders in the world, and I trust it. I’ve had people say to me they don’t want to pay for a subscription, but all you need to do is have one client and that pays for a whole year’s subscription.

I’ve got 20 different funnels working for me. I have webinar funnels, lead magnets, and my online courses hosted there also. This gives me so much freedom.

I love taking time to have holidays. I bought a timeshare over 10 years ago and if I didn’t have funnels in place, I wouldn’t be able to take so many holidays.

To me, taking the time to set up automation is a no-brainer. When you have a funnel in place, you no longer have peaks and troughs leaving money on the table.  

But, when you build an automated funnel, you have the capacity to generate a consistent lead flow. 

5 – Develop A High-Performance Mindset

To create a successful coaching business … and by success, I’m talking about a business that fills your bank account and your soul… you need to develop a high-performance mindset.

You have to constantly level up your mindset. A high-performance mindset is focused on taking charge of your life and business. It’s about being a leader. 

You can’t wait for a miracle, a sign, a rescuer, or a lucky break. You have to create it yourself. It starts with being intentional about what you want from your life and then building your business around that.

 It’s really important that you figure out what you want in your ideal life, and then take actions towards making that come true. From there, you can put the proper structures in place.

You can’t wait for a rescuer or a lucky break. You have to create your opportunities yourself and that starts with being intentional.

Structures create outcomes.

Having structures like systems, strategy, and support in place is what builds a sustainable business around your vision.

Hustling 16 hours a day might sound impressive, but it’s not healthy. Manageability is crucial. And this always starts with your mindset.

When I started out, I acted like I was a 6-figure business owner before I had the money in the bank. I believed so deeply that it would happen for me, and because of that, I was able to step into the mindset of a 6-figure business owner and take action as they would. 

Back then when I made investments, hired team members, or made any major decisions around my business, I always asked myself what would a 6-figure business owner do?  Then I did that.

This meant never accepting anything less than everything I want.

A high-performance mindset is willing to take risks. It’s an abundance mindset. It’s charging what you’re worth, not allowing yourself to stress out about money, and knowing that there are always clients.

You have to believe that you’re going to find a way to make things work.  You can’t play safe or be timid. You’ve got to make quick decisions and put yourself out there.

I see so many Facebook groups where people are saying they are looking for someone to contribute to their book or to speak at events. There will be hundreds of people putting their hand up, and I wonder why these people aren’t putting out their own books and sharing their knowledge in their own events.

It’s not that hard to do. It’s just about being willing to do it.

You’ve got to take risks. You’ve got to know your ‘why’. It’s about deciding specifically who you want to serve, how you want to spend your time (based on what you enjoy), and how you want your business to feel.

I fully trust in my work ethic, I trust myself and back myself.

I know that I’m going to make a way, even if there does not look like there is a way. I’m going to find a way to make things work. I don’t play safe. I’m not afraid to put myself out there, even though I don’t always feel confident.

That’s what high-performance business owners do.

When you get off the merry-go-round of chasing quick fixes, and step from a place of scarcity into an abundance mindset, you will create something truly great in this world.

In order to go faster, sometimes we need to slow down and learn a different way of doing things.

Would you like to dive deep into each of these 5 strategies and find out exactly how to apply them in your business?

I’m so excited to let you know about a brand new program I’ve just release called the ‘Level Up Marketing Game Plan Online Bundle’.

I created this online program with two other experts, Mark Flores and Gez Perez. We recently ran an in-person business event for coaches and experts and received incredible feedback from it.

People loved it so much that we decided to bring it online so you can access it anytime!

We joined forces to bring you the best strategies, resources, and tools to help you grow your business to $10k+ months consistently.

When you join us in the Level Up program, you’ll understand how to apply these client attraction strategies in your business, so you can have a reliable system that brings in your ideal clients consistently.

You walk away with a thorough understanding of the 5 pillars that make up the Level Up marketing game plan.

You’ll discover exactly how to:

  1. Design an accelerated attraction strategy
  2. Craft a profitable presentation that leverages your time
  3. Create compelling content using a proven formula
  4. Build an automated 24/7 client attraction funnel
  5. Develop a high-performance mindset of abundance

Plus, you’ll get a load of valuable downloadable marketing bonuses.

You can check out the Level Up Marketing Game Plan Online Bundle here.

Until then, keep showing up and sharing your brilliance, because the world needs you!

Kat

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